What you’re about you read is a text transcript of an audio message titled “ Introduction to Web Marketing for Zero Cost Buyer Attraction [African Farm Businesses as Case Study]” that I recorded for today’s issue of my weekly Speaking IDEAS newsletter. You can request download link to the MP3 audio file at the bottom of this page.
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This article explains why it is crucial for the long term survival of any business venture you wish to embark upon, for you to search deeply within yourself and ensure you KNOW and are CONVINCED that it is what you want to do. Failure to do this could result in the untimely death of the product of your hardwork many years down the line.
What is your reason for being in (or wanting to go into) business as an entrepreneur? Maybe you realised you might never get as rich as you really want to be by remaining in paid employment. Maybe you have some ideas about how to use your unique gifts and/or skills to change the world around you to a better place – among other things – by influencing new ways of thinking and doing things.
The point is that you need to KNOW exactly why you want to embark on this kind of journey. Knowing why you want to do it, as Jim Rohn said, makes it easy to know why you cannot give it up – ever!
Having reasons helps you achieve your aims no matter how long it takes or how slow or painful it becomes – because your reasons or motives give you CONVICTION. A person who is convinced about his/her concepts will NEVER give up trying to make them work. It only becomes a question of time then, before s/he finds success.
Desiring money can provide adequate motivation to pursue business success. The problem I have with it is this: What happens AFTER you achieve your desired level of business success that results in wealth – and financial independence or security for you?
Some successful people have advised that you avoid making money your major focus. This is because, (from their experience) when you relentlessly pursue your vision, success will eventually come with significant monetary rewards (there are those who think differently of course). So, why bother your self about it up front, they ask.
I actually share this philosophy about having motives for starting a business, that go beyond just making money. To really be successful, we must be able to do something that makes a positive impact on others/society. Or it could be something which gives us fulfillment regardless of whether or not we get material rewards from doing so. When its ONLY about the money, a person may not be able to sustain his/her initial hunger or passion to take things to another level, once the money comes.
Painters/Artists and many authentic entrepreneurs in a way are soul mates of sorts in this area. They will be very often found willing to continue for unlimited periods of time pursuing their vision regardless of how much lack they suffer before succeeding. And even when they have achieved material success, their passion for work never diminishes, because they stay focused on achieving the ultimate vision of making a difference using their unique gifts – visions that may be pursued for their entire lifetime.
Take the case of Bill Gates. Considering that he has been the richest man in the world for quite a while now, if that had been his sole motivation for starting his business or building it up to its current size, I doubt that he would still be working the way he does.
Gates – as I learnt from a Newsweek magazine interview I once read – has a personal vision to "evangelise" to the world, the "gospel of software development" as it were. From CEO, he now plays the role of a chief visionary, for the Microsoft company – influencing how/where new developments in the business should go, and bringing in capable hands to complement his efforts as necessary. On a different front, he is also working hard on the "…Gates" foundation to help people around the world.
My personal experiences – even from when I was in paid employment – assure me the above philosophy guarantees significant and long term success for anyone who follows it. For instance, by working hard to help my former company manage her brewing operations better using my self-taught skills (in spreadsheet programming), I got attractive career advancement opportunities offered to me fairly early on in my career – with significant monetary and other benefits.
One example. I thoroughly disliked the idea of spending hours and hours over 3 or more days (as often happened at the time I just joined the company as a brewer) doing cumbersome calculator based computations to determine performance indicators for week/month end reports. So, I decided to build a spreadsheet to eliminate the problem. Did I achieve my goal, you ask? Yes, I did – and I got a lot of recognition for it in the process. But if you notice, my reason for embarking on that activity was initially to solve a problem I personally found distasteful. But in the process, others found my developed solution to be something they also wanted – so it was formally adopted.
Even if I had simply done exactly what was stated in my job description, I would still have gotten paid a comfortable salary, and earned the normal annual performance reviews bonuses for doing my job! It is therefore obvious that I chose to do more, because of a compelling need I had, to influence changes I believed would boost workplace productivity.
Going by the above, it might not be a bad idea to study each of your employees to determine what primary motives they have for working in your company. Their willingness to take the initiative in solving problems; to develop futuristic solutions or to go the extra mile on the job when necessary, for the company to succeed, will be useful pointers.
In entrepreneuring, it is generally recommended that your business idea should be one that you are passionate about, and which solves a problem that your prospective customers will appreciate. You can usually identify such opportunities from those instances when you experience feelings of frustration/anger or dissatisfaction with a particular situation, product or service condition. When you feel that way, you might find that others also feel the same, but have no idea what they can do to eliminate the problem.
If you can provide that solution, it is likely to be (eventually) perceived as useful by others. You will have met a NEED. Working daily to be able to meet that felt need to your customers’ satisfaction will ensure long term success for your business: you will always be relevant. If you make providing this enduring solution – with appropriate adaptation to changes that occur over time – your primary motive for being in business, you will easily sustain your passion to keep the business going for the long term – even when you experience tough times.
I’ll end by saying if you do NOT have a compelling reason for doing whatever it is you’ve chosen to do as an entrepreneur, you will not have enough motivation to keep from giving up when things get tough – and every once in a while, business WILL get tough! Back to top
“Make your vision so powerful that when you finally accomplish your goal, you have a sense of deja-vu – Haven’t I experienced this before?” – Cynthia Kersey
“If you don’t do what you love you will fail, and fail big time.” – Michael Ross
My name is Tayo Solagbade, and I founded the Self-Development Academy(SDAc) to help individuals and groups of all types develop and implement strategies to successfully equip themselves to achieve their set goals every time. In this article, I provide insights into why SDAc chooses to use Nigeria as the main point of reference.
Nigeria Is A Peculiar Place. SDAc(Self-Development Academy Limited) Is Nigerian.
Nigeria needs Nigerians to solve her problems. We can borrow ideas from other societies, but only Nigerians who have a sound understanding of the complex nature of social factors influencing the highly unpredictable, unusual events that occur daily, can successfully adapt such ideas to develop lasting, sustainable solutions that will make life better for the average Nigerian.
Since I started out as an entrepreneur, to pursue my dream of providing Self-Development education for people passionately driven to be their best at what they do, I have come to the sobering realisation that Nigeria, my country, has many social peculiarities that severely limit the ability of even her most gifted and competent citizens to follow an honest path to achieve authentic and reproducible success.
Let me explain by drawing a comparison with developed societies. Americans for instance have many seasoned experts and practitioners dedicated to the work of developing the human resources and intellectual capital of their country. They’ve been at it for years – decades in fact. So have other developed nations. We in Africa have always trailed – many of us very far – behind. Business Schools and universities in Europe, America and Asia yearly churn out socially relevant research findings that make life better for their people – many times even for us in Africa!
In contrast, our business schools typically focus on recycling learning events from their overseas counterparts for us here – even when the socio-cultural context of application is inappropriate! Research if at all done by these business schools, is hardly ever relevant to the needs of our immediate environment.
I have often wondered…Why it is that the latest way of doing anything always comes from overseas? Why can’t we have gurus from this part of the world telling the rest of the world what the future holds, where we should all be looking for better results etc?(We have a few gurus doing this but most, on closer examination are often not home-grown, and have benefited from considerable exposure to developed societies).
My answer: Because too many of us Nigerians living in Nigeria, are intellectually indolent – too lazy to engage in sustained intellectual pursuit of continuous improvements in our various fields. That’s why we are content to sit back and accept whatever comes from the developed societies – even when sometimes what is being sent to us was created using material obtained directly from, or around us! The truth is that Nigeria and many African countries lack organisations that provide support systems toward enabling better quality of life for people living in them.
The SDAc Is NOT An NGO, But Will Facilitate Work Done By Them And Others.
The SDAc is profit-focussed, and NOT a charity. We have however developed a strategy to enable us empower different classes of people by leveraging our creative digital business products and services delivery arm – CB Solutions(Creative Business Solutions). This strategy will enable us provide interested individuals and groups(including the disadvantaged and/or needy) with access to our coaching, educational and empowerment programs at highly affordable rates. To put it simply, we will offer our commercial clients attractively bundled/priced products and services in exchange for their active contribution to the successful pursuit of our people development and empowerment goals.
The SDAc aims to explore, discover, document and offer to interested persons, tested and proven solutions to the various challenges faced by individual Nigerians(in and out of paid employment), many of whom currently feel they have no chance of ever making their dreams come true. I have seen different international charity organisations and donor agencies dole out large dollar grants towards various so-called development programmes, but as most who live in Nigeria and Africa know, very little sustainable results have been achieved as a result of the work done by these bodies. Not because they are not sincere or fail to work hard, but because the approach adopted was inappropriate.
I am a Nigerian – and so are my wife and kids. I do not want my children fleeing their country to seek success and fulfillment elsewhere. I realise that no foreign organisation or country can really truly help my country empower its people as well as we could if we really tried. We need Nigerians and Africans to develop their own solutions to the peculiar challenges of their societies, and STOP waiting – with cupped hands – on developed nations to hand-out various aids which only increase our dependence on them.
As a person who has all my life used self-taught skills to get ahead in virtually every area of endeavour I have ventured into, I have become convinced that people who truly desire to take their destiny into their own hands cannot afford to WAIT for their government or that of other countries to give them the support they need. This is because the reality from past experiences is that people in government are not likely to do the right things for as many people as need it – at least the way Africa is today. Every person who desires to achieve her dreams must be prepared to seize the initiative and look inwards to find the will and courage to pursue that objective with perseverance. Every person who wishes to live a future of their dreams must practise Self-Development.
I believe that if more individuals in our society begin to practice Self-Development the way SDAc will show them, it will only be a matter of time before we have a rapidly growing army of multi-skilled, adaptable, highly motivated and successful people who know why it is important to multiply themselves in others so as to reduce the latter’s dependence on them and so make the society flourish. That’s what happens in developed societies – and that’s why many Africans want to go there! I KNOW that we can create a similar environment here if more people learn how to become authentic successes who know how to make their success contagious and who give back tangibly to the society that makes them, so that others may benefit.
"If It’s LEGAL And Can Work In Nigeria, Then It’ll Work ANYWHERE!"
"..the biggest challenge facing most African nations is to creatively adapt ideas to their unique environment.." – Mr. Patrick Boateng, Adviser for Africa, US Federal Communications Commission (FCC) at the African Internet Summit and Exhibition(AFRINET) 2002, held in Abuja, Nigeria.
Lastly, because I believe Nigeria in many ways represents to a great extent the variety of what can be found across the African continent, and also because I know that the peculiarities of the environment extant in Nigeria present more daunting challenges than will be found in most other places, I am convinced that any solution successfully implemented here will be easily adapted to other places which are burdened with less limiting social circumstances. Nigeria for SDAc is therefore like a test-center. From here, solutions that can help other societies(developing or developed) will be conceived based on (socially relevant and practical) research/experience, then tested, and if proven useful disseminated to areas they can provide sustainable "use-value". That’s why we say: "If it’s LEGAL, and can work in Nigeria, then it’ll work ANYWHERE!"
PS:
(This article wss rriginally written/e-published on 22nd June 2005 via www.spontaneousdevelopment.com
This session is designed to be of most value to people who have the power to influence the employee training and development strategy(i.e. decision makers) of an organisation – and other individuals who occupy key leadership positions and/or play supervisory roles.
Organisational Devpt. Manger
Personnel Director or Manager
Head of Admin/Personnel
Executive Director
Educational Administrator
Head of School(s)
Sectional/Departmental Heads
Team Leader/Lead Facilitator
Direct reports to the above
This seminar shows how to ensure your employees get the skills and experience they need to achieve their fullest potentials on the job. On a more individual level, employees eager to advance their own careers will find this seminar not only inspiring, but also a source of tested and proven ideas, concepts, strategies/advice on how to develop their own skills and use workplace assignments available to them to the fullest advantage.
What I shall demonstrate during this seminar is how to combine a few proven, simple, yet powerful techniques anyone can use to achieve SWP – Superlative Workplace Performances™ such that more frequent (Perpetual) Career Advancement opportunities result.
I’m sure you’ll find attending this seminar a day well spent. You’ll leave buzzing with enthusiasm to apply the techniques and concepts that will be of immediate benefit to you and your organisation. And above all, you will know what to do and how to do it. I therefore hope you decide to attend, and look forward to meeting you at the event.
In today’s highly competitive workplace, it’s no longer good enough to merely do what is required of you on your job. Evidence abounds to show that this will not generate the benefits and opportunities that can lead to significant career advancements. To gain those benefits and opportunities, “something more” is needed.
We shall therefore begin the day by considering what that “something more” is for the Ideal Employee and more importantly, what it might be for ordinary, everyday people in an organisation like yours.
All employees will regularly be presented with career advancement opportunities. Different employees will have different ones. The challenge is often HOW to identify and make effective use of them to get ahead in the workplace.
Some employees have more than others – sometimes through deliberate planning and effort. Some are more prepared to “seize” the opportunities than others. But without doubt every employee has them! And as earlier hinted, some even create them. We will see how when we discuss this section.
Some businesses suffer from what I call “Employee Brain Lethargy”. It afflicts them by limiting their ability to create continuing value in the workplace.
In this session, I will explain what “Brain Training” is, how it is working for people in many successful organizations, and how you could apply it, along with your Self-Development efforts, to gain an “unfair advantage” over others in your workplace.
This case study will be a real-life example of how the ideas and techniques I advocate worked successfully for some of my former reports (a different example will be used at each event).
SWP = SD (Self-Development) + SC + GTEM
This simple equation explains how an employee’s performance is moved from adequate to excellent and so from satisfactory to superlative. A key element of achieving repeated workplace successes is therefore hidden in the concepts of SD, SC and GTEM.
This session will show how anyone can use SC and GTEM to repeatedly achieve exceptional workplace performances to the delight of decision makers. Also, how SC is used to secure undiluted loyalty, goodwill and cooperation from co-workers and/or reports.
Most highly successful people have a personal bias for developing and empowering others around them to achieve their fullest potentials. As the saying goes, “they encourage ordinary people to achieve extraordinary performances”.
In this session, we will consider the key qualities of a Spontaneous Coach™ in the workplace, and the significant challenges to any person wishing to operate as one.
This case study will show how the latest technology (PC/Software, Internet etc) may be used to enable the successful adoption and practice of SD, SC and GTEM. (I will also give significant personal examples from seven years spent in a large, blue chip multinational).
Except they are converted into useful and effective actions, good ideas will be of little (if any) use. A strategy is useless if it cannot be successfully implemented. This session will therefore focus on proven implementation techniques and how they may be employed by any individual wishing to differentiate him/herself through performance.
This session will show how all the ideas and techniques considered in previous sessions are combined and used to achieve Superlative Workplace Performances which in turn lead to Perpetual Career Advancements.
During this final session, you will prepare a prioritised personal action plan. This plan will ensure that the relevant ideas and techniques learned during the day are used to achieve the maximum impact and success in your workplace.
The seminar will begin at 9.15 am with delegates registration taking place between 8.30 and 9.00 am. It will close at 4.00pm.
The conversation thread linked below is one of those I sometimes encounter, that make me almost cry.
Read through the thread to see how a concerned parent searching for competent expert help, is having to deal with unreliable advice from people with no training as well as an overzealous professional!
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The therapist can even offer to link parents up to the right experts, if s/he cannot help.
At the end, s/he would get name recognition, credibility and goodwill. Parents would talk about him/her, and his/her blog containing informative and educative articles to others. Sooner than later that will attract new and/or referral business to such a therapist.
But more importantly, s/he would be rendering a useful service that saves patients from being misled or exploited.
It goes without saying that some patients with hearing problems are also having similar experience to the parent of the child with a speech problem.
This is one of the reasons why I have been encouraging my speech pathologist and audiologist clients in particular, to adopt formal web marketing by actively using a blog and email newsletter like the ones I use and setup for others.
I offer to help you develop and implement a Web Marketing System to cost-effectively boost your company’s branding/marketing efforts…
Click the link below to read the full story about the Nigerian Farm CEO who attracted bulk buyers at zero cost to his farm in South West Nigeria, using a simple online strategy…
If you’re interested, fill and submit the form linked in that PDF and I will send you a document that describes key features of the service I provide to help clients setup Web Marketing Systems in various industries.
When you have read through it, if you have any questions, I’ll be glad to answer them.
Items 1 to 4 in the above linked mind map are what I offer to do for you in this promo.
If you want it, simply make the full payment, and I’ll send you the 80 item website content generation questionnaire to get started.
For 3 full months, after the entire Web Marketing System is up and running, I will manage it on your behalf, and also teach you (or someone you nominate from your team) to learn, using video demonstrations and a PDF webmater guide I will produce for you.
Lastly, below is a link to an article on my blog that offers prospects insights into what I mean by a Web Marketing System (WMS):
The entire change that is needed can be implemented before the New Year, and benefits like lower marketing/sales costs and increased marketing reach/impact will gradually accrue to you.
Whatever you do, I urge you NOT to start 2015 without making an effort to transform your operations as above!
As a Data Analyst, Report Designer and Custom Spreadsheet Solutions Developer, I work with clients to develop solutions to boost their productivty. Are you a business user of MS Excel? Would you like to get more of your spreadsheet work done with less effort, in less time, and without loss of accuracy? If YES, consider my 2 step offer below (terms apply).
1. Do you have a workbook that has to be updated regularly with additional data (and/or formulas/functions) such that it gets bigger in size and complexity?
2. Is the workbook becoming slow in opening and during usage – to the extent that your productivity is being negatively affected?
3. Have you had instances when you had difficulty locating data in the workbook due to its large size or complexity?
4. Do you find that only you(or a few others) can competently use the workbook to generate needed reports for your business or company – due to its complexity and the fact that not many employees have the required advanced Excel skills?
5. Would you like to be in a position where most of the routine tasks you currently do in your important workbooks could be reduced to a few mouse clicks, and done via a user friendly Graphic Interface?
6. Would you like to be able to get all your Excel workbook related tasks done in less than half of the time it currently takes you to do them?
7. Would you like a secure multi-user login username and password interface incorporated in your workbook to protect confidential data in it from prying eyes?
8. Are there other output you would like the workbook to generate for your business performance evaluation/decision making, but which you lack skills to build into it?
If you said "Yes" to even ONE of the above questions, then I urge you to:
a. Click HERE to fill and submit this form NOW(terms apply) and AFTER that..
b.Email me your Excel workbook (replace sensitive data with dummy figures – but ones which will help make sense of formula output PLEASE) to me – via tayo at tksola dot com with the following essential information:
1. Details of what you use your workbook for – For instance data recording, analysis and report generation for business performance evaluation and/or decision making. Where possible please email along with the workbook, samples of reports you normally use the workbook’s data/output to prepare.
2. Specific tasks you carry out in the workbook, that you would like to have automated(if possible) or features/formulas you want re-built to enhance its efficient usage.
3. A clear statement of specific things you expect the demo EXE version of the workbook I send back to you WILL be able to do, that will convince YOU that I have delivered to YOUR satisfaction. This will help me know where to stop, and also guide me to match your expectations.
4. The version of MS Excel you use and with which you created the Excel Workbook you will be sending in for automation.
You can contact me if you have need for clarification on the procedure outlined on this page – or if you would prefer to have a different arrangement setup for your organisation.
For instance you could decide you want me to develop an automated workbook from scratch to eliminate some manual data management and report generation process(es) in your workplace or business. I would be glad to help. Click here to let me know.
a). It is extremely important to ensure you send in your request with responses covering the areas I have specified above(1 to 4) – else I may be unable to start work on your project.
If you do not get a reply e-mail from me, confirming that I will be starting on your project, PLEASE prepare your request again, addressing all 4 areas, then return to this site to re-send it using the Automation Request Form..
b). I strongly recommend that you watch videos of some of my real life applications (e.g these 15 user guide videos of my Poultry Farm Manager) to get a feel for what can be done for you. You could subsequently simply refer to any features in that application when making your own request for automation.
c). My experience so far in spreadsheet programming spanning over the past 2 decades (from before 2002, when I built spreadsheet apps adopted for formal reporting in Guinness – read my resume – click), convinces me that with Excel VB and the Advanced Functions available in Excel, what can be achieved in terms of automation is only limited by what the user thinks is possible.
So, I urge you not to hold back from asking for that extra functionality you would love to have in your workbook!
This is an End-Of-year Offer issue of my WEB MARKETING FOR CEOS TIPS NEWSLETTER – open to Non-Members.
INSIDE: Learn how to get a FREE copy of my Monthly Poultry Farm Manager software (N75k value). Watch 15 user guide videos for it at http://tinyurl.com/15pfmVideos
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This book is based on a White Paper first published online in January 2006. Tayo has since applied the ideas and strategies described in it to achieve the success he enjoys today as a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others – by providing solutions to buyers within and outside Africa.
As a Nigerian born and raised in Nigeria, Tayo is succeeding by functioning, FULL TIME, as a Location Independent Digital Multipreneur traveling slowly across West Africa.
The implications for the future of many Africans are positive, numerous, and multidimensional – especially as it relates to eliminating the problem of lack of jobs or so called lack of capital to startup businesses!
In this book, Tayo describes a strategy, which properly implemented, can make INDIVIDUALS in any society, achieve their truly great potentials, and then work together with like-minded others to help their respective countries prosper in ways unprecedented.
Towards the end, he includes a “True Case Study” section, featuring specific narratives about his personal experiences and achievements as a Digital Multipreneur serving various markets.
Reading and applying the ideas and strategies described in it, can yield similar results for YOU.
For policy and decision makers in private and public sectors, seeking tested ways to empower multitudes at less cost, and using less effort/money, this book’s contents offer limitless potentials – IF used correctly.
Tayo offers educational talks and coaching programs to support policy makers in making use of the ideas in this book to equip those they lead to succeed by becoming Digital Multipreneurs.
The best part is that even persons in paid employment can adopt this strategy on a part time basis as preparation for retirement, while boosting their income earning capability in the short term!
My answer to the above title-question is NO, for the simple reason that short of their being psychic, others around you are unlikey to be able to "see" an idea you originate in exactly he same way you see it. Worrying that someone will "steal" your idea will only cause you needless anxiety, and could even discourage you from taking your idea to the next level.
Read this article to understand why you must not let this happen to you, if you want to be able to look back in future and feel that you lived a truly fulfilled life.
This usually meant that I sometimes found a need to challenge traditional ways of thinking and/or doing things.
That offended many people.
Unfortunately (for them), I was never someone who feared confrontation. I’m not sure how this will come across to the reader, but if I were to be honest, I would say I usually feel better, and perform at my peak, when I know that most people around me do not agree with what I’m trying to do.
I honestly often get the motivation to do something which others say is not possible, but which I believe in, just from the knowledge that they don’t think I’ll succeed! 
A lot I tell you! The truth is that whenever I expressed my new ideas to those around, most people simply reacted by disagreeing. Few would try to really consider what I had said/proposed in an objective light.
In fact, some would say they understood me, and then proceed to try and make me “see” why what I was proposing was wrong!
So, you see, when you come up with YOUR idea for a business, oftentimes, only you might see the idea in the way you see it. No one else (or VERY few others) can possibly see it exactly the way you see it – and even those who see what YOU see would NOT be capable of thinking about implementing it EXACTLY the way you intend. That’s where – and why – you’ll always have the edge!
For instance, the "evil genius" in a movie, who wants to own the secret of the new formula being developed by the "famous" chemist finds it necessary to kidnap the latter and force him to work in a hidden fully equipped laboratory until a breakthrough is recorded.
Very rarely will you find a person who has a bias for "ideas theft" willing to expend "intellectual glucose" to independently arrive at the potentially valuable end s/he suspects another person is aiming to arrive at. Such people are just too mentally lazy – and are always on the lookout for shortcuts to getting what they desire.
Even when you hand all that you know to them, they still would not be able to take it and run to the finish line. The simple reason is: they lack the unique insight into the subject, and would really struggle to understand it the same way YOU do, talk less of implementing it the way YOU would.
The implication: they would not be able to get the results you could. In essence, they cannot really "steal" your ideas successfully from you!
The reason why the foregoing happens is that you are unique as a human being. And depending on how well you have trained your mind to work, you will be able to take your idea and implement it in a way that only you could possibly conceive.
Yes, it is true that this line of thinking or argument is not fully applicable to all situations.
An example is Fred Smith’s overnight delivery service idea – Federal Express (Fed Ex).
As I said earlier on in this article, that’s where – and why – YOU have the edge!
So, stop worrying that someone is lurking around trying to steal your ideas.
Don’t fret when you learn that someone is trying to launch a new product or service that (appears to be) similar to, or exactly the same as that you are about to start. They cannot think about(or implement) it exactly the way you would.
However, DO NOT let the thought or fear of others doing something similar to what you are doing "paralyse" you.
Remember at all times, that except they can gain direct access to the thoughts that you have about your work so as to discover how best to go about developing and implementing your idea, they CANNOT possibly do it the way you intend to, or as well as you would.
You owe it to yourself to develop and implement your unique ideas to the fullest possible extent.
So take action to start that new business today, or work harder to develop that new idea or invention. It might just be the next revolution the world is waiting for.
PS: If you still have any doubts about whether you have what it
takes to take your idea to great heights, maybe the words of Thomas Edison can encourage you to believe more in yourself:
"If we all did the things we are capable of doing, we would literally astound ourselves." – THOMAS A. EDISON
NB: This article was first published online in 2007.
The maiden issue of my first ever newsletter – called the Self-Development Digest – was published on Mon 5th Jun 2006 and it was titled Bad/Embarrassing Experiences CAN Help You Succeed!
Today makes it 8 years since that issue was published. But the newsletter has since evolved into this blog (Daily Multidisciplinary Self-Development Nuggets).
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The maiden issue of my first ever newsletter – called the Self-Development Digest – was published on Mon 5th Jun 2006 and it was titled Bad/Embarrassing Experiences CAN Help You Succeed!
Today makes it 8 years since that issue was published. But the newsletter has since evolved into this blog (Daily Multidisciplinary Self-Development Nuggets).
It takes having undiluted passion to keep going, month after month, after month (as happened 8 years ago), and day after day (as happens now), doing something of this sort in a place like Nigeria.
I mean here in Nigeria/Africa. Visit many Nigerian/African owned websites, and you will see what I mean.
Many times, the newsletter issue available for viewing is rarely a current one – and if there is a blog, it will often have irregular or outdated posts. I’ve seen this happen MANY times!
Why is this so?
I believe it’s due to the mental attitude of our people.
We are too focused on getting the benefits FIRST. We want the results we desire to come quickly, and if they don’t we begin to discontinue any tasks or activities we feel cost us too much time, effort or money compared to whatever benefits they bring us.
I am living proof that this is so.
My newsletter subscriber base keeps growing, and I keep getting surprised by the "increasing profiles" of those who choose to join. More and more Nigerian/African professionals, corporate executives and CEOs now subscribe to my mailing list.
In the past, I had mainly people from South Africa, America, Ghana, Cameroon, Singapore, China etc.
But that’s not all – Nigerians/Africans now get back to me – and refer my work to others. As a result, I have discovered websites and discussion forums from that part of the world referring to my websites, and seen traffic coming my way as a result.
It’s so great to see people willing to take such huge leaps of faith – sending money into my account, and then WAITING for 24 to 72 hours to get emails carrying my spreadsheet software, PDF user guides etc that they paid for.
Bello H,. became a subscriber to my mailing list in 2011 and paid N13,000.00 into my bank account from a bank branch in Abuja for my Feed Formulation Handbook and the Automated Ration Formulation Spreadsheet software. 24 hours later, I emailed a zipped folder containing the software and a detailed PDF user guide, with PDF invoice to him. So many other buyers from across Nigeria and some parts of Africa and North America have also followed, and it continues.
Do you need to get word out about yourself/what you do to others?
I urge you to start your own web based newsletter – and also a blog – today.
Make sure you have a professional mailing list management software (I use a FREE one – Mailchimp.com, that is extremely powerful) to send it out to subscribers.
It costs almost nothing when compared to printing of flyers. Yet it can get you more tangible results. If you need help, click here to let me know.
Web Marketing WORKS right here in Nigeria/Africa, IF you know how!
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