1,126 views

No. 146: Secret to Finding Bulk Buyers Online for Your Farm Products (PDF Report)

When poultry Farmers in Jos, reportedly asked the MD of Grand Cereals and Oils in Plateau state to buy up their excess eggs arising from a market glut, he challenged them to find outlets for their products, but offered to buy some, and donate to schools.

He’s since swung into action to fulfill his promise as reported on his company’s blog, and on the Vanguard news site.

I However Believe Farm CEOs Must LEARN to Do Their Own Marketing!

They need to take ownership of finding buyers, and stop “pleading” for help to make sales and keep profits.

In my opinion, that makes a mockery of the whole idea of being a “business owner”.

And there’s no need for that!

Burt Dubin (speakingsuccess.com), once wrote in a business marketing article for experts he coaches to speak as follows:

“Be a markerter first, an expert next, a speaker last”…

SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 16th June 2014

No:146

Title: Secret to Finding Bulk Buyers Online for Your Farm Products (PDF Report)

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


Logo - Tayo Solagbade's Self-Development Academy

**** **********

NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email it to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 146: Secret to Finding Bulk Buyers Online for Your Farm Products (PDF Report)

When poultry Farmers in Jos, reportedly asked the MD of Grand Cereals and Oils in Plateau state to buy up their excess eggs arising from a market glut, he challenged them to find outlets for their products, but offered to buy some, and donate to schools.

He’s since swung into action to fulfill his promise as reported on his company’s blog, and on the Vanguard news site.

I However Believe Farm CEOs Must LEARN to Do Their Own Marketing!

They need to take ownership of finding buyers, and stop “pleading” for help to make sales and keep profits.

In my opinion, that makes a mockery of the whole idea of being a “business owner”.

And there’s no need for that!

Burt Dubin (speakingsuccess.com), once wrote in a business marketing article for experts he coaches to speak as follows:

“Be a markerter first, an expert next, a speaker last”read more

In several other articles accessble here(click), he hammered on the same theme…see excerpt below:

“You must make yourself a competent marketer of your speaking services. Only then do you go to deliver your speaking services. So you get to figure out who to call”...read more.

My comment: ALL CEOs, in ANY line of business, who want profitable results, MUST accept the above stated truth!

 

Your Success In Marketing, Will Determine How Well Your Business Does…

That is, assuming, of course, that your competence in delivering to satisfy the buyers’ needs is not in question.

Since 2004, I’ve related with Farm CEOs buyers from across Nigeria (and also parts of Africa/beyond).

With Nigerian Farm CEOs in particular, I’ve identified ONE weakness common to 80% of them.

And it’s shared by CEO clients I’ve worked with in other industries (real estate, interior design, consulting, IT etc).

What is this weakness I’ve noticed in 80% of Nigerian Farm (and other) CEOs?

Well, it’s a seeming severe aversion for developing and implementing an intelligent, reliable, and REPEATEABLE system for finding PROFITABLE potential buyers for their products and services.

They say they want more buyers, and more sales. And they want as much profit as possible per sale.

But their daily actions suggest otherwise.

They focus too much on routine daily operations, and spare little thought for planning their marketing.

Instead they wait till their products are ready, and then depend on “existing” buyers, for sales. As a result, insightful buyers (who know they lack alternatives) sometimes make them “unfair” offers.

And they may be forced to accept, to avoid losses or costs of keeping market ready stocks on the farm!

“Many Roads Leading to the Marketplace!” (A Proverb)

The above phrase is based on a well known proverb in my country. Yorubas and Igbos use it quite a bit.

And it brings me to what is really the point of this week’s issue of my newsletter.

I argue that we do not – and need not (probably cannot!) – all use the same marketing channels, methods or strategies, in the same way, to find buyers.

1. For one thing, we run different kinds of business or offer varying genres of products and services.

2. In addition, we operate in different socio-economic environments.

3. And not just that, we also have different personalities, educational backgrounds, preferences and of course different target audiences we’re aiming at.

Simply put therefore, what works well for me, may not work so well, or at all for you. So, even when you learn from others, never be afraid to put your own twist on it!

That’s Why I Favour a Cost-effective Marketing Approach That Is Adaptable to Unique Needs

Indeed, using such an approach, we can both be involved in the same business (e.g. fashion design) and I could employ a completely different strategy from yours, to win new, or generate repeat, sales.

The difference would be mainly be in the time, effort, and resources that go into doing it our different ways – and of course the QUALITY of results we get.

And if we’re each smart, we’ll constantly test and explore new ways to get better results. Every smart business owner – be you a solo act or a multinational – needs to think this way.

NB: What I just said IS the Continuous Improvement aspect of using Best Practices in your operations!

If You Knew a Strategy That Could Win New Buyer At Lesser Cost, Would You Adopt It?

Incidentally, this is not the first time I have asked that question in my writing.

If your answer is YES, then I have a new report prepared that describes 2 such strategies you can use.

The first one has actually been used – online of course – by a smart thinking Nigerian farm CEO, since 2012.

He did it and got impressive results using an online discussion forum to recruit bulk buyers – from other states! – to buy his Eggs, in bulk, from his farm in Oyo State, South West Nigeria.

One month in 2012, he began using it. And a few later, the first prospects, on their own, began finding him!

He began by offering to deliver to EACH buyer with his new farm.

But at a point he got so many buyers coming to “Pick Up” that he actually announced he could no longer deliver to any buyers.

Think about it. He came online to post invitations to potential buyers because he needed buyers.

He was so in need that he offered to deliver to them, if they so wished.

Then this system – which he was paying NO MONEY to use – worked so well, that he got more demand from buyers than he could cope with!

Wouldn’t you just LOVE to learn what that system is, and how your farm can make similar use of it?

If YES, get in touch here for details…click now.

Final Words: Stop Limiting Your Thinking About Where You Can Find Buyers!

I spoke with a Farm CEO client in Jos, about a week ago. He told me one out of every 3 homes in Jos rears egg laying birds. Some do not produce to sell – only for consumption.

According to him, that was why egg selling farms sometimes struggled to make good sales.

I replied that each CEO simply needed to change his/her mindset, and think more creatively.

For heaven’s sake, must your buyers be from your neighbourhood, state…or even country???

Of course not :-))

Human beings with the same number of other body parts like you get buyers from across the world!

Some are actually home based businesses in Nigeria/Ghana etc who export farm based products of all kinds (e.g. Shea Butter,  Pepper etc) as far as the USA!

If Jos is so full of eggs, why not look for buyers outside of Jos???

If you asked “HOW”, I’d reply “Now you’re talking!”

First, it need not involve spending money you do not have.

The Farm CEO in Oyo state likely knew that taking out a newspaper ad (which has a mere 24 hour shelf-life!) was NOT the answer.

That would simply eat up any margins to be had from the eggs sales. And there was no assurance that any sale would be made that way.

So he wisely adopted the use of the web – which offers TIMELESS MARKETING benefits.

Doing so involved doing more WORK. But he could afford that!

What he did was so simple, even a 10 year old could have done it. I exaggerate NOT.

No special IT or web skills needed.

Just smart thinking…of which we are all capable, if we put in the effort!

I describe everything he did in my special “blueprint” report.

But I also describe a second approach, much more advanced compared to that used by the Oyo state CEO, that yields even better results – for the LONG TERM – with even less effort.

Click here to request details of how to get it.

*************

SPECIAL PRODUCT FEATURE

“Inside Speaking Business Success Secrets”

In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER YOU SPEAK OR NOT.

Plus, you learn a proven shortcut to top level speaking business success across corporate markets.

CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt's Boot Camp V: Inside Speaking Business Success Secrets

So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in a matter of weeks….

Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets

*************

Have a great week :-))

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts
(PDF…Click!)

www.tayosolagbade.com - Invite me to Speak FREE Anywhere in Africa...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

 

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

Download above PDF

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

Click here to learn more

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

Download above PDF

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

Download above PDF

NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development [Wednesday]:

Entrepreneurship[Thursday]:

General [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

 

[IMPORTANT: This blog's contents are being updated following the transfer to www.tayosolagbade.com from my former domain - Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains "spontaneousdevelopment.com", simply change it to "tayosolagbade.com" - and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Your Gifts for Subscribing

When you signup, you'll receive:

Submit the form below to get a download link to the PDF version of my newly revised

Once you submit the form below, you will be taken directly to the downloads page, just as an auto-response message will be delivered to your inbox, with links to the promised gifts.

I look forward to meeting and/or working with you!


Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app - watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

Name:
Email:
 
Powered by Optin Form Adder

Leave a Comment Here's Your Chance to Be Heard!

You must be logged in to post a comment.

Facebook

Get the Facebook Likebox Slider Pro for WordPress