Archive | April, 2014

528 views

Prepare Your Kids to Succeed Despite Society’s Ills

30 April 2014

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If you’re a parent in Nigeria, you really – and I mean REALLY(!) – need to read the story told by Ayodeji Adeyeye, about the traumatizing JAMB examination centre experience, his 2 daughters had during the recent 2014 exams. Unless you’re like one of the adults he says orchestrated the massive exam malpractices he described, […]

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You Do Not Need Direct Access to 2 Million Buyers For Your Farm Products!

29 April 2014

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Many small business owners hold grossly misguided views about marketing. Most do not track Cost of Customer Acquisition (COCA) – a crucial parameter that determines profits! Smallholder farmers in Africa are especially guilty of this. That’s why most will question this article’s title. And it’s also why they rarely find profitable buyers! FACT: You Do […]

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No. 139: Make Your Competition Obsolete!

28 April 2014

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Over a decade ago, I read an article about Bill Gates, in which he said that he saw his software business as a big bus, with no brakes, no clutch, and no rear view mirror. The bus however had an accelerator pedal, on which was placed a very heavy weight to ensure that it continued […]

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What Client Product Development Request to Take Seriously?

26 April 2014

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When serious potential buyers show great interest in a solution, you don’t want to keep them waiting. Yesterday, I launched a new product i.e. my Sales and Marketing Coaching Service for Farm CEOs. And I’ve not been surprised by the serious enquiries I’m getting about it from old clients. My interactions with them had told […]

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1,123 views

Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

25 April 2014

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[Verbatim Video Transcript Text] It’s taken me about 9 years of serving farm CEOs to decide to offer this service. During this period I have interacted with farm CEOs of all kinds. Some are part-time farm owners, employed in high profile jobs like Oil companies and multinational manufactures. Both the part-time and full time farm […]

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585 views

How to Attract Profitable REPEAT Buyers for Your Farm Products – at ZERO COST!

24 April 2014

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“Mr Tayo, Good morning. I’m greatly pleased with your advice and sale strategies given to promote increase in yields and low over head costs. Please kindly permit me to use this avenue to request every assistance you could offer in getting buyers for my cat fish. I live in Akure, in Ondo state. I really […]

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462 views

Insights from BBC’s “Doing Business in Nigeria” article, vs New Income Opportunities I see for Farm Business Owners

23 April 2014

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The BBC’s “Doing business in Nigeria” article linked below, went live yesterday, and is trending ferociously. http://www.bbc.co.uk/news/world-africa-27081948. Isn’t it amazing that a newspaper outfit run by a Pulitzer prize winning journalist could have failed in Nigeria, as described in the article? That reminds me of Richard Branson’s Virgin Nigeria airline partnership that failed in Nigeria […]

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998 views

Succeeding In spite of Poverty (3 Tips You Can Use)

22 April 2014

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FACT: I never experienced poverty as a child. But as a startup entrepreneur, I’ve suffered such severe lack of money, that my parents and siblings had to help with paying my rent, kids’ school fees etc! Now, no offense to the reader, but if you’ve never experienced SEVERE lack of money, for prolonged periods(read: years!), […]

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627 views

No. 138: Use Constant Innovation to Achieve Authority Status

21 April 2014

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Over the past decade, my ability to constantly innovate, has earned me massive name recognition I use to successfully attract buyers worldwide. In this writeup, I explain why/how any willing expert, in any field, can succeed the same way. SCROLL DOWN TO READ FULL ISSUE Home | Subscribe | About | Contact Publication: Weekly Public Speaking IDEAS Newsletter Date: Monday21st […]

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Achieve Guaranteed Farm Business Success (2 Offers)

19 April 2014

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Here’s a recent phone SMS from a prospect (edited for clarity): "Tayo, good evening. I read your article online – Producing Good Catfish Is Important (But Finding Good Buyers Is Imperative).Thank you for such insight. I want to start a catfish farm business from scratch as a business. Please any helpful information to get me […]

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