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NB: This newsletter is published every Monday. Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule 
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No. 139: Make Your Competition Obsolete!
Over a decade ago, I read an article about Bill Gates, in which he said that he saw his software business as a big bus, with no brakes, no clutch, and no rear view mirror.
The bus however had an accelerator pedal, on which was placed a very heavy weight to ensure that it continued moving at top speed, never slowing down, talk less of stopping!
The moral of his analogy was that since his competitors were always trying to get ahead of him, there would be no point looking (in the rear view mirror) to see if anyone was coming; neither would there be a need to slow down (using brakes), or change gears (using the clutch).
The only thing to do was therefore to keep going FORWARD at full speed!
Little wonder that Microsoft continues to lead in its market(s), with introduction of new, and innovative products/services.
What Bill Gates Said Amounts to Making One’s Competitors Obsolete…
When you look at Microsoft today, and its long term future focussed domination of its market, it becomes obvious that Mr. Gates knew exactly what he was talking about.
Now, if you would just begin to think of yourself (or your business) as that bus described by Bill Gates, then you would never have to worry about anyone “catching up” with you in your area of expertise or market.
Constantly work towards improving yourself in every aspect of your knowledge or skill and you’ll find that you’ll ALWAYS have something new and useful/relevant for your market than your rivals will.
By implication, buyers looking for real world relevant solutions in the market you and your competitors serve, are likely to conclude that what others offer is/are obsolete compared to yours.
That’s not all.
When prospective buyers/clients see the rate at which you create new solutions that meet their needs, they’ll conclude that it makes more sense to connect with you, than with others who are less innovative.
It’s just simple common sense. A no-brainer, like the Americans would say!
In Nigeria, we would say “Who no like better thing” i.e. Pidgin English for “Everyone loves a good thing”.
But What If Your Competitors Choose to Play Dirty?
Not all competitors or rivals will be gracious and fair minded.
The above is a reality we all have to face from the day we arrive this world. Some of us came without the gift of sight, with incomplete body parts etc. Yet they applied themselves to succeed in spite of all that!
So, life is never fair. If you have issues with that, I urge you to get over it, and learn to deal with those who attack the good they see in you.
Some competitors will be resentful and mean. And they may try to destroy what you’re building.
So, if you adopt the Bill Gates formula describe above, be prepared for the possibility that some guy may try to (figuratively speaking) deflate your tires; mess up your paint job; smash your windscreen etc.
In other words, rather than let you outshine them, by leading your shared market with your innovative efforts, they will seek to bring you down.
What should you do to protect yourself from mean spirited competitors?
Well, first be sure to arm yourself by acting with intelligence and discretion.
Since you know it can happen, you need to be alert – and sensitive – to their words and actions.
Unless you’re really dead to the world, you WILL detect the subtle acts of insincerity.
They WILL give themselves away. You see, people with bad intentions often cannot help themselves – they give off an aura that a pure soul will not fail to detect.
When you “detect”…let what you discover guide your interactions with them…and you WILL be OK!
The foregoing implies you cannot hope to protect yourself against those who wish to hurt you, if you’re also guilty of doing the same to others.
So, start by purging yourself of such thoughts, and avoiding such actions.
The second thing you can do is to fight back.
And the best way I’ve learnt to fight back is to let my work speak for me.
If a guy (or group) go(es) announcing you’re a fraud at what you do, how do you think s/he will look, if each day that passes (or every month), you turn out something new, and original, that boosts your credibility as an expert in that SAME field?
The above takes us right back to what Bill Gates said.
In other words, by keeping your focus on doing what you, and doing it better, every time, you’re bound to eventually demonstrate beyond the shadow of a doubt that you are who you say you are.
That is, an expert, with real world relevant competence, capable to continually developing innovative problem solving products and services, that the market you serve needs.
Indeed, you may never need to say a word in response to “haters” claims about you.
Instead, you’ll so saturate the “market space” with your value-adding offers that no one will bother taking note of anything they say.
And by that time they’ll have so badly damaged their own credibility in the process of trying to bring you down, that few people will take them seriously anymore.
You will have, in effect, succeeded in making them O-B-S-O-L-E-T-E!
Final Words: For Over 10 Years, What I’ve Shared Here Has Helped Me Grow My Success
What I’ve shared with you above is based on what I’ve done – over the past 10 years – as Performance Enhancement Specialist and Multipreneur with a bias for Best Practice Support of Farm Business Owners.
Below is a link to the article announcing my LATEST product/service, launched late last week:
Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)
Explore this blog, and my Farm Business Best Practice Support Service website for more.
You can use the same strategy to succeed better in your chosen field!
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Have a great week :-))
Tayo K. Solagbade*
Self-Development/Performance Improvement Specialist
*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
http://www.spontaneousdevelopment.com
Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur.
He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.
He earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).
In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).
For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.
Connect with him on Twitter @tksola.com and Facebook.
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