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No. 174: Achieve Superior Selling Success With a Database of Pre-qualified Prospects [Hint: Why You Need an Effective Online Presence (EOP) & NOT Just a Website]

An Online Presence is NOT the same as a website. It’s good to have the latter, but it’s BEST to have the former. Sadly, many business owners do NOT know the difference, and focus only on a website.

I explain how they differ, and why investing in an Online Presence guarantees YOU Superior Selling Success in 2015, and beyond!

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 29th December 2014

No:174

Title: Achieve Superior Selling Success With a Database of Pre-qualified Prospects [Hint: Why You Need an Effective Online Presence (EOP) & NOT Just a Website]

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance :-)

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No. 174: Achieve Superior Selling Success With a Database of Pre-qualified Prospects [Hint: Why You Need an Effective Online Presence (EOP) & NOT Just a Website]

An Online Presence is NOT the same as a website. It’s good to have the latter, but it’s BEST to have the former. Sadly, many business owners do NOT know the difference, and focus only on a website. I explain how they differ, and why investing in an Online Presence guarantees YOU Superior Selling Success in 2015, and beyond!

1. A website is one entity – a specific location online – where information about you and the solutions you offer can be found.

Typically, it will be accessible via a URL e.g. www.boostyourfarmprofits.biz (for my Cost-Saving Farm Business Ideas website) or www.tayosolagbade.com (my flagship website).

If you have ONLY a website, potential buyers (who do not already know you) would need to discover that website to learn what you can do for them.

This can happen if it gets indexed by search engines, causing it to turn up in Search Engine Results Pages (SERPs).

Many website owners take advantage of FREE website submission services provided by the engines – Google.com being the most popular. They also do submissions to FREE directories and also post FREE ads on forums etc. Some people also place ads online to make their websites get found, but I’m focusing here on zero cost website promotion tactics often used.

Having said the above, in today’s competitive marketplace, a website ALONE is no longer enough to generate the marketing reach and impact needed for selling success.

Some questions for you, if you currently have ONLY a website…

What does your website do for you?

Does it bring more money into your business or is it a drain pipe for your profits?

If you’d like it to help you make money, at zero cost, keep reading.

2. I define an Online Presence as a collection of specific locations online where information – presented in multiple friendly formats – about you and the solutions you offer can be found.

Notice the difference from a website?

In this case, there is more than ONE location where information about/related to you and what you do exists.

But not just that – the information is presented in a variety of formats.

Most importantly, unlike when you have ONLY a website, having an ONLINE presence means potential buyers (who do not already know you) would be able to find you and discover what you can do for them through a variety of different channels. That dramatically increases your chances of getting found – boosting the likelihood of sales conversations happening.

Every business owners wants that!

To achieve superior selling success, you need what I like to call an Effective Online Presence (EOP) or what I call a Web Marketing System.

By this I refer to a collection of intelligently interlinked locations online where information – presented in multiple friendly formats – about you and the solutions you offer can be found.

I like to call it a Web Marketing System (WMS) because that term, for me, better captures the value it delivers.

Now, like I have repeatedly said in many of my articles, a Web Marketing System (WMS) has several key components, four (4) of which I always recommend that EVERY business owner ensure s/he adopts.

Those key components are shown in the mind map displayed below:

Mindmap of a Web Marketing System (WMS) - Click to view larger image in new window

From the above you can see that a website is only ONE of the key components of a Web Marketing System (WMS) or Effective Online Presence (EOP).

But it is not the most important. The website is just one of several platforms from which your sales and marketing information can be presented and propagated.

Note also that it’s not just any website we’re talking about here. In a WMS, what you have is called a Response-Generating Website i.e. one that gets the target audience to take the action that YOU want e.g. to contact you or at least leave his/her contact details (by subscribing to an offer on the site).

Now, more critical to the selling success of a WMS or EOP, are the other components i.e. Search Engine Attracting Article Writing, Sales Leads Generating Email Newsletter Marketing, and Traffic Building Blogging and Social Media Marketing.

The above mentioned, and others shown in the mind map, have the effect of boosting your ability to get noticed for what you offer, even when you are NOT there.

In other words, they present your content to potential buyers in a cumulative manner, so that nothing goes to waste.

For as long as you keep adding more to them, the new stuff gets put on the existing stuff, adding to the visibility and impact of your work. Simply put, each time a person considering buying from you encounters your WMS, s/he finds that there’s often something new and valuable that’s been added since the last time s/he visited.

Over time, the psychological effect of this is that s/he feels drawn to make contact with you.

I say all of the above based on the successes I achieve on an increasingly frequent basis using my own WMS or EOP.

Many of my clients today, within and outside Africa, found me via various parts of my WMS – my Google+ page, my Youtube Video Demonstration Channel, my Excel-Heaven Facebook page, my Daily Multidisciplinary Blog, Ezinearticles.com, my Guest Posts on other websites and even my Twitter page.

Note that several of the above channels are automatically updated based on content I publish on my Daily Multidisciplinary Blog. This saves me major time and effort sharing new content I have – while giving me considerable visibility and name recognition.

But the most crucial job they do for me is that they work together to influence more of those who encounter my content, to contact me, thereby adding themselves to my database of Pre-qualified Prospects.

Pre-qualified Prospects are people who have already indicated interest – by reaching out to you – in the solutions you offer.

These people have let you know, by so doing, that given the right terms and conditions, they are likely to part with money to get your products/services.

If you really want to achieve selling success, your EOP or WMS must help you GROW your list of Pre-qualified Prospects. The more people who add themselves (with their contact details – name, email, phone numbers etc) to your database, the more people you have that you can make sales offers to, with increased assurance of making a sale.

Basically, you would be doing what I call “Subscriber Web Contact Form Data Mining” – see details in my article titled “Using Your Blog To Make Money – Little Used Strategies You Can Exploit – No. 4 of 4“(Click to read).

Once you have an EOP or WMS that enables you do the above, your ability to close sales will dramatically improve.

This is because you will basically have a captive audience of people looking for the solutions you offer. It will not be up to you to THINK up creative ways to MINE that database of subscribers for the sales you need.

If you’d like to learn more about how to use this strategy I’ve described here to succeed better in 2015 and beyond, click here to let me know.

PS: Key Assumptions on Which the Above Ideas are Based

In discussing the above options, I argue, and have done so for years, that business website owners from our part of the world (Africa), whose primary target audience is NOT in developed societies are not likely to get returns on paid online advertisement as rapidly and reliably as our those over there.

This is because the web based buying behaviour of people in Africa is very different from that of people out there. My experiences and achievements as an African who sells mainly digital products and services to buyers in both parts of the world convince me that I am right.

I have tested this repeatedly, and found that it is more prudent, for the long terms, to employ zero cost web marketing, like the one I advocate here, than to invest in paid online advertising, especially when seeking cost-effective and sustainable/long term selling success.

Keep the foregoing in mind in evaluating the ideas I’ve shared here.

Here’s wishing you better sales and marketing success in 2015 and beyond!

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development/Parenting [Wednesday]:

Career Development [Thursday]:

N/A – Xmas (Took a badly needed break!)
Parenting [Friday]:

Writing/Blogging/[Saturday]:

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www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

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THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

 

[IMPORTANT: This blog's contents are being updated following the transfer to www.tayosolagbade.com from my former domain - Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains "spontaneousdevelopment.com", simply change it to "tayosolagbade.com" - and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

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Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app - watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

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