Doing business can be risky. As an expert in your field, in the process of delivering your products/services to clients, you may suffer losses.
Achieving sustainable success depends on having support systems backed by a reliable Action Plan, to cushion such losses any time they occur.
Otherwise, it could mean failure for you. This article offers ideas you can use.
SCROLL DOWN TO READ FULL ISSUE
 |
|||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||
I explain below, why seemingly ordinary persons achieve exceptional successes, sometimes outdoing more talented contemporaries. You’ll understand why a lack of talent cannot STOP you from excelling. Indeed “pure determination”, mixed with relentless persistence can MAKE UP for ANYTHING you lack in talent.
SCROLL DOWN TO READ FULL ISSUE
|
|
|||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||
What if you could earn 80% of the income you need without needing to have clients? Wouldn’t that make your life as an expert so much more fulfilling?
Well I can tell you it’s a wonderful way to be in business – because that’s how I earn my income. In this article, I offer tips you can use to do what I’m doing, and make being your own boss a more pleasurable experience!
SCROLL DOWN TO READ FULL ISSUE
|
|
|||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||
Maybe in the earlier days, it was okay to do that i.e. judge a website by its design.
But today, with the massive proliferation of websites and the need for discerning visitors to save time, effort and money in finding what they want, MORE people are realising this TRUTH: The design of a website does not necessarily guarantee it will have GOOD, USEFUL or RELIABLE content quality.
Appearances can be quite deceptive as we all know. And it is a known fact that it is unadvisable to judge a book by its cover – or indeed a car by its looks – you cannot be sure what’s under the hood!
Some of the most useful websites I’ve visited actually struck a decent balance between the design and content quality – with some leaning more towards the latter.
That does not – of course – mean you should go looking for ugly sites, but it’s just to alert you to the fact – for instance – that the best “experts” in a specific field you are considering, may not come to you packaged, on their websites, as attractively as less competent ones!
If you fail to take a closer look – “under the hood” – for content quality, you could just end up shortchanging yourself.
To underscore the point I’ve made in this write-up, consider this:
Most fraudulent websites typically use exceptionally impressive or aesthetically appealing web designs to win the confidence of their target audience, who ultimately get scammed!
What I am saying is that you need to avoid concluding that a website with a design that does not “impress” YOU (or meet your design TASTES), will NOT offer value for money by way of products or services it offers.
Do yourself a favour and take a few extra steps to CHECK and confirm what it offers in terms of QUALITY – and THEN contact the owner/company.
You could start by exploring the site extensively for articles, newsletters and other information that could provide insight you need. Using what you find, send in questions via email or the website contact form (if any), watch the kinds of responses you get etc.
Sooner than later, you’ll be able to take an intelligent decision about what to do. And by that time, chances of your making a regrettable or costly mistake will have been considerably reduced.
NB: This article was first published online in January 2011.
If a client company’s decision maker demands gratification, as a condition for awarding YOU business, what would YOU do? In this article, I destroy the myth some – misguided – “experts” perpetuate, that, to succeed, one must give in improper demands from crooked client company representatives!
SCROLL DOWN TO READ FULL ISSUE
|
|
|||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||
Preamble: Don’t Waste Time Waiting To Find a Speaking School!
Many people I have spoken with out here about learning public speaking have demonstrated this bias. Whenever I explained to them that there are many self-study learning resources they can adopt to learn public speaking, they expressed reservations about adopting a similar method.
I am not saying it is wrong to attend public speaking classes or school, if you can find – and afford – them. However, my studies have revealed to me that some of the best speakers the world has known actually learnt via self-study.
Here’s how they achieved that feat:
They read extensively about master speakers still alive and those who had passed on. They studied their biographies to identify what made those speakers successful.
Then they used what they learnt as a guide in developing their own unique skills and styles as public speakers. You do NOT need to be in a formal learning environment or class, to read books and learn from them. It is usually done better when you are alone!
To succeed as a speaker, you must have a message you want to pass to anyone who will listen. To do really well, you have to be VERY passionate about your subject – feel deeply and strongly about it.
It is this passion for the subject that will make you think deeply about it, so that you generate powerful messages destined to impact your audience and make them appreciate you. Thinking deeply about issues does NOT require being in a formal learning environment. AGAIN, it is usually done better when you are alone!
And they did not wait until they had an audience to do it. Abraham Lincoln reportedly practiced as he walked to and from his home, office etc. He gathered people around him to listen to his talks. When possible, he took part in debates.
He sat alone in his room and read aloud speeches crafted in line with what he had read, and thought up, revising it till it sounded right. Sometimes he silently imagined himself delivering his talk – visualising the event the way he wanted it to take place.
Today, with availability of audio and video recorders built into various devices such as phones and computers, you have more options for practicing in the absence of an audience!
Dale Carnegie recommends recording your planned talk or speech and playing it back to hear yourself. It provides excellent avenue to improve your delivery. Practicing does NOT necessarily require being in a formal learning environment. You can use the above strategies, and also gather family members or close friends together to critique your talk.
In an article I read, Les Brown recommended that one Speak for FREE until you are sure you’ve got the hang of it. Burt Dubin agrees, having passed the same route to success himself. In the introduction video on his website, he says “If I, a high school drop out can do it, then so can YOU! ” I would add that IF Abraham Lincoln, with all the odds stacked against him could have done it, via self-study (and in spite of myriad failures), then so CAN YOU!
I followed Burt’s advice from his many articles and newsletters, back in 2002, and before the end of that same year, I successfully negotiated and got paid for my first speaking outing here in Lagos.
Not every one will have access to formal institutions providing public speaking training or coaching. If that applies to you, know that you will NOT be the first person with that seeming limitation. Abraham Lincoln’s example is especially compelling. He walked miles to borrow books and read under candle light late into the night, and as dawn broke, woke up to continue.
He had only a few months of schooling, and so lacked access to formal learning institutions to pursue his passion for speaking. But this did not deter him. He adopted self-study methods, and practiced endlessly. Today he is remembered as one of the greatest speakers the world has known. So, sometimes it could actually be a blessing in disguise that you have to self-study.
That outcome depends mainly on your INTEREST, DESIRE, and PASSION – demonstrated in the energy you will pour into doing all the studying, thinking and practicing that will make you develop into a good speaker. You alone ultimately determine how good you will become – and NOT necessarily your attendance of a public speaking school.
I honestly believe that if available, the quality of INSTRUCTION your receive in the art of public speaking can make a difference in how you turn out as a speaker. A competent mentor will know how to help you discover and develop your FULL potential. S/he will guide you, drawing from his/her past personal speaking experiences and also from studying other speakers.
But you know what? S/he, i.e. your mentor, does NOT need to meet with you physically, to play this important role. Indeed, today’s technology makes it much easier to receive instruction on almost any subject, regardless of distance or geographical location – public speaking being a good example.
In case you’re looking to get started with a mentor, one that I strongly recommend (and who I represent as Sole Agent) is Burt Dubin – who mentors experts who want to be speakers, and speakers who want to be masters. Click here to visit his Speaker Mentoring Products and Services website.
They LOVED it. However, I’ll write later on about the intriguing events preceding the talk I delivered yesterday, at Sherryville Arcade-Lagos, to a group of CEOs and Network Marketing Professionals. (Hint: I came in right from Cotonou border, but arrived over 1 hour late, despite hiring a taxi, due to crazy Lagos traffic)!
To make it up to attendees who waited (those who had to leave get the DVD), I gave an EXTRA hour of information, education, tips and insights based on multiple true stories!
The DVD’s contents include…
1. Two FULL Hours (4 MP3 Audio Recordings) of my Talk delivered yesterday – on the subject:
“Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep.”
1. How much money do you spend using the web monthly?
2. How much money do you MAKE from using the web monthly?
None of them could say he was making MORE than he SPENT on the web!
[Note to reader: If YOU also spend MORE, this DVD recording of the talk can help you!]
Would you not challenge the CEO to do better, or possibly even demand that s/he be replaced for reckless spending?
That’s why YOU need to LEARN what to do to attract buyers at zero cost, by listening to these DVD audio recordings!
Key talking points I discussed using multiple true stories about myself/my clients were:
a. What to do to MAKE more money than you spend using the web for your business
b. What you should be selling that you are not (NO MATTER what business you do).
c. How to continue selling even during holidays, when offices and banks are closed.
d. How to make smart use of technology to cut your marketing costs by 25 to 50%.
e. How to find the right kinds of buyers for your products/services.
f. Why you need to educate your prospects and clients if you want to sell MORE profitably.
g. Why website traffic is NOT what you need to monitor, if you want web marketing success.
h. How a Web Marketing System can make ALL the above happen even while you sleep.
In addition, there is screen shot video presentation which explains the 9 key components of a Web Marketing System (WMS).
Plus, you also get my 3 part educational MP3 audio series:
“Why You Need a Web Marketing System”(see “Audio 1”, “Audio 2” & “Audio 3” on DVD menu.
All buyers of the DVD get FREE 30 minutes Consultation Session with me, on what to do & how to get started, to achieve zero cost marketing successes.
Price = N5,000 (Five Thousand Naira)
Email tayo at tksola dot com for details or fill/submit this contact form.
Yesterday (Tuesday 3rd March 2015) p.m, I arrived Cotonou-Benin Republic for a meeting with the CEO (Barr. Arnold NANA) of Global Konsult Group, a multidisciplinary client company. That meeting held today (Wednesday) for approx. 5 hours, on how to use potential promotional materials from their ground breaking events, (which already have corporate sponsors eagerly teaming up with them – see www.globalkonsultgroup.com/fbk) to take their Web Marketing to the next level, so they can better create client attracting awareness.
Tomorrow, Thursday 5th March 2015 by 4p.m, I will be back in Nigeria (at Sherryvile Arcade, Berger bus stop- Lagos (opposit First Bank Plc, speaking to Small Business CEOs and Network Marketing professionals on THIS same theme.
1. How much money do you spend using the web monthly?
2. How much money do you MAKE from using the web monthly?
NB: If – for you – 2 is LESS than 1, you REALLY NEED to attend my talk, or get the DVD recording.
a. What to do to MAKE more money than you spend using the web for your business
b. What you should be selling that you are not (NO MATTER what business you do).
c. How to continue selling even during holidays, when offices and banks are closed.
d. How to make smart use of technology to cut your marketing costs by 25 to 50%.
e. How to find the right kinds of buyers for your products/services.
f. Why you need to educate your prospects and clients if you want to sell MORE profitably.
g. Why website traffic is NOT what you need to monitor, if you want web marketing success.
h. How a Web Marketing System can make ALL the above happen even while you sleep.
Over 95% of my clients have NEVER met me in the flesh, and yet some have been buyers of my products/services for over 7 years from locations across the length and breadth of Nigeria (Lagos, Kano, Abuja, Niger, Oyo, Ekiti, Plateau, Delta, Enugu, Rivers etc)… as well as within and outside Africa (Canada, Abu Dhabi [UAE), Tanzania, Benin Republic, USA, Holland etc).
Download the Speaker One Sheet at: http://tinyurl.com/sherryvillePDF
I’ve written articles about many heart breaking struggles I passed through, to achieve the growing success I now enjoy as a Location Independent Multipreneur. However, rather than moan about the “suffering” I endured, I want to point out that I NOW succeed MAINLY because I NEVER quit, during those hard times!
SCROLL DOWN TO READ FULL ISSUE
|
|
|||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||
Coming up…FREE One (1) Hour talk!
Topic: Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep (True Stories About How)!
Speaker: Tayo K. Solagbade [Location Independent Performance Improvement Specialist & Multipreneur]
Date: Thursday 5th March 2015
Time: 4 to 5 p.m
Venue: Sherryville Arcade, Ojodu Berger Bus stop (opposite First Bank Plc), Lagos, Nigeria
Key Target Audience: Business owners, Sales/Marketing Professionals, Independent Self-Marketing Professionals
1. This event is FREE for 2 reasons…
a. It’s being held as a FREE educational service for self-marketing professionals and business owner members of my Inner Circle (e.g farm CEOs, Network Marketing Professionals and others)
b. The second reason is that I use Public Speaking for Business Marketing (PSBM) to boost my name recognition and credibility – hence this “public offer” to non-members of my Inner Circle.
2. Intended attendees have ALREADY been pre-notified and confirmed their interest. Some are members of my Inner Circle.
3. This online broadcast is for ANY other interested persons who can find their way to the venue on the stated date/time.
4. ALL attendees will be eligible to obtain duplicated copies of a FREE autorun DVD that will contain an MP3 recording of the talk, a 3 part audio presentation on the same theme, a zero cost marketing ebook and other useful information products.
For details or inquiries, email tayo at tksola dot com…or use the contact details below.
Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Sole Agent For Burt Dubin’s Speaker Mentoring Service (www.speakingsuccess.com) In Africa
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
