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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule 
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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance
No. 185: You Can Succeed Smarter by Earning Income Even Without Clients
What if you could earn 80% of the income you need without needing to have clients? Wouldn’t that make your life as an expert so much more fulfilling?
Well I can tell you it’s a wonderful way to be in business – because that’s how I earn my income. In this article, I offer tips you can use to do what I’m doing, and make being your own boss a more pleasurable experience!
How is it possible to earn income as an expert, without having clients?
If you’re one who passed through our formal schooling systems, in which everyone gets told it’s important to think like others, then it’s possible you will ask the above question, and be even ready to tell me why it is NOT possible.
Thankfully, I’m not writing this article based on what I read in a novel or textbook or magazine.
I am writing it based on what I DO everyday, as a Location Independent Performance Improvement Specialist and Multipreneur, with over a decade of experience to boot.
The Performance Improvement Specialist portion on my above designation is what drives me to share what I know and do with others via this blog and on my website.
If I wanted to, I could simply focus on being the Multipreneur that I am, and my earnings would NOT suffer.
In other words, what I am saying here is that even though I end this piece with links to resources that feature products I sell, on the theme of this article, my purpose is NOT to use what I say here to get the reader to buy anything from me.
Instead, I do this, because I continue to encounter so many highly competent and knowledgeable experts, who keep short-changing themselves by failing to monetize it all!
They keep putting themselves at the mercy of clients who literally dictate the fees they pay such experts to do what they do.
When you are too “available”, you become unattractive to those you serve over time…
Some experts have to show up on client premises, or meet face to face with them, to deliver solutions.
In a way, one could call it a necessary evil or hazard of their professions/vocations.
But even when you don’t meet, providing a client your service for a while eventually breeds familiarity. Both parties (can) become so used to one another that raising fees (or keeping them profitable) can be a challenge.
That’s when the client puts pressure on you to give all sorts of concessions based on how long you’ve been their preferred providers.
The same thing happens in economics: Flood the foreign exchange market with too much of a particular currency, and its value DROPS…
Supply outstrips demand, leading to a drop in that currency’s value. Incidentally, that’s one of the reasons Nigeria’s naira currently exchanges for over N300 to 1 GB Pound – a record high!
Businesses that buy foreign currency for their operations (e.g imports) have really had it rough as a result. I don’t buy, but I have products priced in Naira, that people abroad pay for in dollars.
To protect myself, I de-emphasize selling my farm business support products (software, business plans, PDF and DVD based information products) in Naira, to offering paid access to my Inner Circle at a USD denominated fee, for FREE and discounted access to those products!
Ironically, such client requests for fee-based concessions can come around the time when the economy, in which you BOTH operate is experiencing a downturn of sorts.
So, just as the client is feeling the pain, so will YOU. Yet s/he will want YOU to do him/her such favours, and only few are likely to see things from YOUR perspective.
Now, if you’re like me, you’re likely to gently insist on doing what is best for your long term survival, by saying NO to unreasonable demands. You may also have to raise your fees to keep yourself able to deliver what you promise.
Some clients will throw tantrums, and may even call you names. It will be up to you to deicide how to respond. I ALWAYS walked away if they refused to see reason.
One day I got tired of the fee-based harassment from clients, and decided I wanted to choose the kinds of clients I worked with…who would be more considerate
That is, rather than let my need for income make me enter into doomed marriages of convenience, I investigated what others recommended, until I narrowed down to ideas that put the power in my hands to determine how I earned money.
The best of them all was/is Information Publishing/Consulting
It basically involves MONTEZING what you know – as well as what you can research and publish for use by a client.
By adopting this strategy, I removed the pressure of winning clients and getting them to pay good fees from my mind: the money I earned from sales of my information and software products helped in that regard.
NB: Burt Dubin is one expert who has used this strategy successfully, for decades, to generate a seemingly endless stream of passive income. And he teaches those he mentors to do same!
Today I am better enabled to carefully choose people or organizations I work with, and 99.95% of the time, I enjoy excellently rewarding relationships, lasting years, with them.
They are fewer, and they make reasonable demands, consistent with payment they offer.
That makes it possible for me to use my products, and some unique abilities I possess, to go the extra mile in serving them, using free time that this adopted approach affords me.
In the end, everybody is happy!
Most experts fail (or refuse) to see this opportunity…because they went through formal schooling!
If you belong to the “conventional school” movement, you’re probably screaming and jumping up and down, pulling your hair out right now, because of what I just said
If that’s so, I’m sorry I’ve upset you.
But the truth is that with VERY few exceptions, the traditional schooling systems that most of us pass through subtly turn us into one-track minded people.
As a result, we form the unhealthy habit of insisting on doing things in a fixed way, especially one we’re familiar with. That’s not at all a progressive way to go through life!
NB: Pssst…the schools are doing it RIGHT NOW to your kids, so better pay attention,and take CORRECIVE action to protect your children’s Critical Thinking reflexes…like I AM doing!
Experts who add REAL value to those they serve often act the exact opposite way to those the formal schooling systems produce..
Many times such experts, in order to succeed, may have had to UN-LEARN what they were taught back in school, in order to discover what really worked for them in the real world.
As a result, they become rule breakers, who are willing to creatively, intelligently, and UNSENTIMENTALLY try out new ways of doing things, to see if better rewards can accrue.
“The illiterate of the 21st century will not be those who cannot read or write. They will be those who cannot learn, unlearn and relearn.” – Alan Toffer
If YOU are still struggling to accept what I’ve said above, as a possible strategy to adopt, YOU really need to start unlearning what you were taught at school…for your business’ good!
Recommended Reading (Click the links below to learn more about how to monetize your knowledge or expertise without needing to have clients)
1. No. 164: Develop the Ability to Monetize Your Ideas (True Story)
2. New Auto run Multimedia DVD Information Product: Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep
If you need help putting the ideas shared above to use, let me know HERE.
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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…
If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com
Have a great week :-))
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