The first step you need to take in order to make a sale, via business promotion, is to GET NOTICED – and THAT (i.e. getting noticed) is both and ART and a SCIENCE that requires YOUR devoted study, if you are to succeed.
What I call “COST-SAVING STREET SMART MARKETING(CSSM)™ FOR BUSINESSES” is a product of my personal investment of thousands of hours, over the past 10 years, to LEARN (via painful trial and error) what it takes to get my foot in my target audience’s “door”, as it relates to getting favourably noticed, and ultimately making a profitable sale.
The table below, shows five 5 superior advantages CSSM™ gives diligent users, compared to traditional marketing…
S/N
COST-SAVING STREET SMART MARKETING™
TRADITIONAL MARKETING (Newspapers, TV, Radio etc)”
1
Very targeted. Generates pre-qualified leads. ROI high/more predictable.
Via traditional media. Not targeted. ROI erratic/difficult to predict.
2
Cheap, and in certain aspects becomes near zero cost.
Often notoriously expensive.
3
Indefinite shelf life
Short shelf life (typically 1 day to 2 weeks)
4
Self-perpetuating or Viral effect enables you secure additional pre-qualified leads at NO extra cost.
Insignificant multiplier effect except in instances of special promotions/offers etc.
5
One-time development expense investment.
You have to repeat it – AND manually too!
Cost-Saving Street Smart Marketing (CSSM)™ involves using a creative, and dynamic combination of powerful techniques like Power Positioning (PP),
Marketing Without Advertising (MWA) & Public Speaking for Business Marketing (PSBM)™ in a way that often goes against conventional/traditional thinking – BUT works when done right!
I know this to be so because it works for me – and I regularly show my clients LOTS OF REAL and VERIFIABLE proof to back my claims.
You CAN transform the way you market yourself/business, using my
proven system that enable attract prospects both on and off the web.
I do this as I travel, getting enquiries from within and outside Africa. Some go on to become clients, while others subscribe to my website mailing list – giving me a steadily growing list of pre qualified prospects (potential buyers) to send my marketing broadcasts to.
Die hard traditional marketing purists will argue, some will go as far as tearing their hair out (if they have enough on their heads), to convince YOU what I’ve said above is not true.
What I like about today’s world is that available technology makes it SO EASY to quickly establish what works and what does not.
What’s left to EACH of us therefore is to decide if we want to CLOSE our eyes and pretend not to see the NAKED truth the results tell us, or USE the information to more intelligently guide our decision making in terms of deciding how to do our marketing in future.
The LEAST your marketing should do, if it does not win you buyers, is that it should get you NOTICED and TALKED about, even by those that do not like you. In fact, MORE by them than others who are already in your camp.
Why?
Because the passion with which those who do not like you may do the talking is likely to make others who never knew you existed so curious that they go out of their way to find out more.
In the process, you get noticed by MORE people…over time this can all add up to generate BUZZ leading to enquiries, and ultimately sales.
I ENJOY the above mentioned benefits quite often, and have done so on an increasing basis over the past decade as I learned to TWEAK my CSSM™.
Take it from me, it costs next to nothing, but yields virtually all you need to achieve marketing success and brand significance for the LONG term!
The results I get happen despite the fact that I work alone and “sell” relatively UNCOMMON & UNCONVENTIONAL products and services
CSSM™ can help you get contacted, invited, acknowledged and even PAID by YOUR
intended target audience, to tell them about what you offer.
It will also enable
you market your products, services or yourself to numerous potential buyers
simultaneously – even though it’s NOT dependent on radio, TV or newspaper!
The Farm CEO Spotlight Interview (FCSI) series is designed as a public service to give other Farm CEOs access to ready-to-use experience-based information and education from fellow farmers who make discoveries or develop unique solutions/ideas they believe can help others.
The purpose is to promote experience-sharing amongst farmers, about Indigenous Knowledge Systems (aka IKS) they develop, to boost performance.
Indigenous Knowledge Systems (IKS) are tried and tested practical techniques/methods developed by individual (or groups of) farmers, to get improved results, often through innovative modification of existing procedures.
This maiden edition of the FCSI features (questions/answers, with photos and audio excerpts) Roseline Imoudu – owner of a Recirculating Aquaculture System (aka RAS) based Seed Catfish Production Farm Business in Ibadan-Nigeria.
She shares insights from her first run of a newly installed RAS system, mainly from a diligent record keeping and best practice perspective.
Especially noteworthy is her true story about how good management helped her record surprisingly minimal losses, when her RAS experienced severe water shortage due to a prolonged borehole pump fault.
She also offers tips to aspiring Farm Business Owners, which existing farm owners may also find useful.
=====Interview Starts====
1. The Farm CEO™: What kind of Commercial Catfish Farming System do you operate?
Roseline Imoudu: The Fish Farming System I am operating for production of seed catfish is the Recirculatory Aquaculture System; also known or referred to as RAS. And I am using plastic chemical tanks for it.
2. The Farm CEO™: What informed your choice of this system and how long have you been running it?
Roseline Imoudu: Well, I started with the flow-through system about November 2014 after an internship with a farm at Moniya Ibadan. I was making an average sales of about 3,500 to 5,500 seed catfish in a production. I happened to pay a visit to the poultry farm of one of my husband’s friends and I got introduced to RAS and its basic flow operation and privileges.
I witnessed one production run and saw:
Download Access to This PDF Farm CEO Spotlight Interview (FCSI) series is FREE for ALL subscribers to The Farm CEO™ Newspaper!
1 year’s subscription = 48 issues (and you get ALL back issues)
[Tagline: If it can help your farm business, you’ll find it in THE FARM CEO™ Newspaper ]
Preview:
This week, I feature several articles/reports on Feed Formulation and Compounding for Fish as well as Pigs – in addition to a review of animal and aquafeed industries in Nigeria.
====
Preparing Your Own Fish Feeds – by Juli-Anne B. Royes and Frank Chapman2
Introduction
Most fish farmers and ornamental fish hobbyists buy the bulk of their feed from commercial manufacturers. However, small quantities of specialized feeds are often needed for experimental purposes, feeding difficult-to-maintain aquarium fishes, larval or small juvenile fishes, brood fish conditioning, or administering medication to sick fish.
******
Here are the headlines, reviews – and links – for this week’s featured news items:
[URL] Preparing Your Own Fish Feeds P.1
[URL] Feeding pigs in the tropics P.2
[URL] A review of the animal and aquafeed industries in Nigeria P.2
[URL] A practical feeding system for ruminants P.3
[PDF] Improving pig husbandry in tropical resource-poor communities and its potential to reduce risk of porcine cysticercosis P.3
Below: Screenshot of the cover for Issue No. 23 of THE FARM CEO (Monday 9th November 2015)
Subscribe to THE FARM CEO, and get this new issue, as well as ALL back issues, in addition to your full subscription of 48 weekly issues.
1) Useful feed formulation/other findings from trusted sources
2) Cost-saving ideas from farm visits as I travel across West Africa.
3) Ads by farm providers/suppliers of all genres.
4). Special promo price offers of my Software and Book products
“Any day we declare public holiday. we lose money, in practical terms the customs, our ports generates about N1 billion to N1.5 billion a day, so any day they say public holiday that is N1.5 billion gone. And Nigerians love holidays, if Christmas falls on Saturday we will say we want to have Monday as holiday but to us it’s a pain because we are now looking at it in terms of raw cash.” – Col. Hameed Ali (rtd.), Comptroller-General of Customs, on Public Holidays in Nigeria
Smart governments that want economic growth for their nations take care to create conducive environments on a continuous basis for businesses to flourish. When I was in paid employment, my mental attitude about random holiday declarations was one of joy and excitement.
Due to the fact that I kept long and busy hours in the workplace at Guinness Nigeria, I always welcomed the opportunity to take a break from the intense routine.
What I never realized was the impact of those sudden announcements on business decision making and planning.
It never occurred to me that a lot of planned activities often got disrupted by those public holiday declarations. What was more, the frequent decision to extend holidays declared over many days, sometimes into weekends, often worsened the impact on business.
By the time I became self-employed, I experienced first hand the very bad sides of those random public holiday declarations
For instance, I once met with a prospective client who wanted me to commence work on a web development project needed for a project his company was launching. There was a lot of work to be done, and other parties involved that I had to meet with to progress the job.
We agreed that I would pick up the agreed advance payments cheque the next day (Thursday), so that I could then prepare my content generation questionnaire and send to him on Friday.
He was due to travel over the weekend, and had emphasized that he wanted work to proceed as agreed over the weekend (he’d paid extra for that to happen).
We parted amicably, both of sure that we had covered all necessary ends. I got home that night and immediately began preparing a folder on my laptop for the project documents. Then I went to sleep.
The next morning I woke as early as 6.00a.m, had my bath and got dressed, and was headed out of the house when my wife asked me where I was going. Surprised, I replied that I had an early appointment with the client I’d told her about few days earlier. That was when she dropped the bomb – saying a public holiday had been announced the night before!
Not only was that day – Thursday – a holiday, but the Friday as well as as Monday of the coming week has also been declared holidays as well!
My head was spinning. It was not the first time this had happened to me. And I could not help feeling stupid for failing to check news about current affairs, like I’d vowed to myself in the past.
A quick call to my client revealed he was also just learning of the announcements. And it had affected plans he’d made for other aspects of his business, including orders he’d placed for inputs to be used in the production process he operated.
Long story short, we were forced to put most of our plans on hold. Even if I picked up the cheque, the bank would not be open to cash it in. Back then, electronic bank transfers and ATM cards were not yet available. So, the options were quite limited.
The above experience is just one of many. And the multiplier effect was such that others outside of myself were affected.
For instance, people I needed to pay for their own products and services also had to wait till the holidays ended and I got the money. Same applied to those who my client had to do transactions with – including employees, and suppliers.
And that’s why the quote credited to the Customs boss is important – and relevant to all other aspects of the economy. Decision making by government about public holidays must be done with careful consideration for the potentially negative impact it can have on income-generative activities of businesses and the country at large.
Therefore citizens who demand for holidays at random, and who demand for extensions of such breaks, need to be aware of these problems directly related to their occurrence.
We need to be more responsible in the ways we ask for concessions from our governments.
Government on their part need to stop being needlessly sentimental and to deliberately educate citizens on the above implications of granting holidays and extended holidays at random!
In this issue of my Speaking/Web Marketing IDEAS newsletter, I feature a UK based Nigerian expert who overcame the perpetual discouragement and frustration of being born into potentially crippling poverty (that saw him hawking groceries on Nigerian streets between the ages of 13 to 21 years!), to become a highly recognized and successful international Speaker, Business Growth Coach and Marketing Consultant.
To give you an idea of the impact he’s making in his immediate market, consider this:
NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)
WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!
1 of 2: PUBLIC SPEAKING –Meet a Nigerian Expert Who Speaks to – and Coaches – British CEOs to Succeed
In this issue of my Speaking/Web Marketing IDEAS newsletter, I feature a UK based Nigerian expert who overcame the perpetual discouragement and frustration of being born into potentially crippling poverty (that saw him hawking groceries on Nigerian streets between the ages of 13 to 21 years!), to become a highly recognized and successful international Speaker, Business Growth Coach and Marketing Consultant.
To give you an idea of the impact he’s making in his immediate market, consider this:
You don’t get asked to host an event of that status unless organizers are convinced you know your stuff!
So, not only does this rare breed Nigerian expert know his stuff, but he is also exceptionally gifted at communicating what he knows in a manner that enables others easily learn from him.
How do I know all this you wonder?
Especially since I’m NOT based in the UK??
…and I have never even met him in the flesh myself???
I was then based in Calavi – a town outside Benin Republic’s commercial capital – Cotonou. In that email, he’d complimented me on the work I was doing online – through which he’d found me.
He later signed up for my newsletter. After some weeks we had a few Skype phone conversations in which we shared details of our backgrounds and experiences from our past lives. We struck it off right from the start – the synergy was almost palpable!
As time went on, he expressed an in interest in connecting with Burt Dubin (whose speaker mentoring products and services I promote), and that further deepened our relationship.
He has since commenced a mentoring program under Burt Dubin’s tutelage, and is now dramatically boosting his name/brand marketing reach and impact, towards reaching his primary target audience: small and medium business owners.
For me, it’s been interesting to study this gentleman whose story of rising from grass to grace is so compelling.
By way of interest, this is NOT the first time I’m writing about this Nigerian in diaspora.
Back in 2013, I actually transcribed a 1 hour video interview he granted Andy Brine, into a verbatim text based PDF transcript, which remains available on this blog (click here) for download by interested persons.
That PDF’s introduction section explains why I go to such lengths to transcribe video recordings to text version. But briefly here I’ll say my purpose is to distill ready–to-use wisdom from experiences shared by authentic achievers, into a format that others can learn from – regardless of their limitations.
You see, watching a 1 hour video on Youtube, even for people who have FREE Internet, may not always be convenient. Also, even when it’s convenient, or you have the time to watch it, not everyone will find it easy to EXTRACT useful lessons from what they see/hear in the video, to improve their lives.
As a Performance Improvement Specialist, I have a passion for studying people and processes, and identifying why one person may do better than another person, when both are exposed to similar preparation and opportunities. The insights I’ve gained from doing the foregoing, over the past 2 decades have taught me to offer useful information and education to those who need it, through as many different channels, and in as many different formats as possible.
People differ greatly in their styles – and rates – of learning, as well as in their abilities to apply what they learn to productive ends.
I believe this exceptional Nigerian expert’s success story perfectly illustrates the point I’m making…
Despite myriad obstacles he had to face in his formative years, right into his early 20’s, he doggedly explored a variety of learning avenues, to find a path to the success he wanted. [NB: You can read the story here – &/or download the PDF]
It is my considered opinion, that a major reason why his success is so noteworthy is that his journey was far from smooth, and involved lots of interruption. Not many people who do what he does (as a speaker, business coach and marketing consultant), had to pass through similar trials before arriving.
The success and recognition he enjoys today proves that he both learned his lessons well, and also developed the ability to apply what he learned to excel in his chosen vocation – regardless of the adversity he faced.
THAT, is what makes him exceptional – and it’s the reason why he’s been chosen to host a BCTC seminar, which is the first of its kind in the history of the Chambers!
Incidentally, apart from having Skype phone conversations with him, I have also listened several times to recordings of Efe delivering his trademark speeches to CEOs.
Without any attempt at exaggeration, I can confirm that he is a truly effective speaker. In other words, I share the sentiments expressed by those interviewed in the above video about him!
Final Words: Efe’s example proves ANY Nigerian/African can excel internationally as an EXPERT in his/her field
Like I said in a Facebook post last month, Efe’s rising profile and growing success as a Business Coach, Speaker and Marketing Consultant in the UK market and beyond is something that should make Nigerians and Africans proud.
Not only does his success make it obvious that being competent can work wonders, his story also proves that ANYONE can do it – no matter where you come from, or how disadvantaged your circumstances.
It’s true that not everyone offers solutions that are relevant to the needs of the international market place.
However, I’ve found that many Nigerian/African experts who DO HAVE such solutions rarely target the international marketplace.
Speaking with some of them revealed that MANY feel it’s impossible to win clients/buyers outside their immediate markets (Nigeria/Benin or Africa).
Yet, the Internet has made it so much easier today, to make powerful marketing impact across the globe, at low to zero cost!
A truly competent expert should be able to command serious attention, recognition and income in his/her chosen field or specialty – ANYWHERE.
All it takes is to set challenging goals that you then pursue vigorously, on a never-ending-basis. Then use the web – creatively and intelligently – to share your work with colleagues and potential clients/buyers in other parts of the world.
Sooner than later, they’ll begin to take positive note of you.
A branded Facebook business page (integrated with a response-generating website/blog) is a proven way: Potential clients (local or international) will often take what they see on YOUR page as indicative of value you have to offer.
If you use your marketing platform right, it will make potential clients take notice of, then connect with – and ultimately buy from – you.
My point is you can get noticed (and paid) for what you do, by people OUTSIDE your immediate/local market – who fit your target audience profile.
This is something I have done – and continue to do – myself, in the multiple disciplines I’m engaged in as a multipreneur.
I am regularly contacted online by – and have phone conversations with – enquirers from within and outside Africa (Uganda, Namibia, Tanzania, Cameroon, Canada, UK, Philippines, Australia, India, Israel, Pakistan, Argentine, Mexico etc), regarding products and services I offer (especially my growing range of Farm Business Solutions).
Every now and then, some go on to send payment to me from their respective countries…
That’s why I know what I propose works. I have countless stories I share with my clients and audiences on how it has worked for me for YEARS.
I learnt this strategy by studying Burt Dubin, who has served clients across multiple continents remotely, using the web for 3 decades.
Efe Ohwofasa was featured as one of the invited speakers at http://www.embracelove.co.uk/the-speakers.html (alongside Camilla Carr, Sue Stone, Noel Lockyer-Stevens, Sarah Haywood, Juliet Vorster, Dr Krishan Ramyead, Victor Chetcuti and Paul Newton)
5. Learn more about Efe Ohwofasa on his website at www.focusguru.com
experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.
You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.
*******
Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how
you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in
current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.
Solagbade
It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.
SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER
Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know
how to do it better AND/OR how to make more money even when you do not speak?
If you said YES to any of the above, THIS offer is for you.
Burt Dubin can teach you to do ALL the above and more. You can learn from him via direct mentoring (regardless of distance) or using the many home study
HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…
If you purchase $1,500 USD or more of Burt’s Speaker Mentoring Products/Service, and choose to promote your speaking business online, I WILL develop and implement for YOU, a Web Marketing System at 50% of my standard fee, and manage it for 3 months – at NO COST to you – as per my Promotional Retainership Offer (See http://tayosolagbade.com/uploads/wms-offer-retainership.pdf).
Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls
them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.
It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in
proper perspective, I’ll provide more specific details in form of an example.
A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack
Trout, Joe Vitale, Yanik Silver…and Burt Dubin.
That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!
Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.
But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,
and from directly relating with him.
Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world
you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!
That’s why I never tire of CONFIDENTLY recommending him to others.
If you need help putting the ideas shared above to use, let me know HERE.
A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!
See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.
Presentation Magic Manual with new pages added plus 3 audio CDs.
“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).
—————————–
“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard
work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*
*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to
various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods
and others.
In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.
and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training
& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.
He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’
competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.
Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your
personal and work related productivity.
====
[IMPORTANT NOTE:====
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.
Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.
But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts
he’s published.
If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
I just registered to visit Agra Innovate Nigeria (Agricultural Exhibitions & Conference), on 24 – 26 Nov 2015, at Landmark Centre, Victoria Island Lagos, Nigeria.
If you’re a Farm CEO, aspiring Farm CEO/enthusiast or stakeholder, I recommend you sign-up as well.
“Agra Innovate is a landmark international event which many of you have come from far and wide to attend. That Informa – the global giant in business exhibitions – has decided to focus on Nigerian testament to the fact that Nigerian agriculture is now on the world stage.” – Dr. Akinwumi A. Adesina, President, African Development Bank; Past Minister of Agriculture and Rural Development, Federal Republic of Nigeria & Keynote speaker at Agra Innovate Nigeria 2014
1. Get your manuscript written in your area of expertise.
2. Publish your physical book without needing to pay publisher.
3. Use the book for zero-cost business marketing that boosts your name/brand recognition, and attracts MORE/better paying clients.
4. Earn passive income from its sales on and off the web.
5. Order copies at cost price from the US based publisher.
LEARN MORE BY…
1. Attending my FREE 1 Hour Talk
OR
2. Requesting FREE 9 Page PDF Report
Simply send SMS with your name and email address to +234-803-302-1263 or +229-66-122-136 or fill and submit the form at http://tayosolagbade.com/contact.htm
[Tagline: If it can help your farm business, you’ll find it in THE FARM CEO™ Newspaper ]
Preview:
This week, I feature an exciting new addition to the family of commercial livestock kept in Africa, that is really making big waves. Most people know what kinds of birds are called BROILERS. But not many know about KUROILERS…yet! Believe me, that’s no typo. The Kuroiler is a hybrid chicken breed developed in India by either:
a. crossing “coloured broiler males with Rhode Island Red females
b. crossing White Leghorn males with female Rhode Island Reds.
And it’s a wonderful producer of both meat and eggs while scavenging under free range conditions typical of subsistence backyard systems prevalent in rural Africa.
……
And I also feature a story about Rabbit’s urine being used to fertilize crops in Kenya…wonderful innovation by our African brethren!!!
******
Here are the headlines, reviews – and links – for this week’s featured news items:
[URL] Winged Victory: A New Chicken Brings Hope to Africa – Meet the “Kuroiler”! P.1
[FREE Magazine & Website] Poultry Focus Africa P.2
[URL] Rabbit Urine Fertilizes Crops, Bringing More Income to Kenyan Farmers! P.2
You Can – and Should! – Attract More Clients & Make More Money With Less Effort?!
In this article I describe a strategy you can use to achieve a "smart-marketing" HIGH, so that you hit the ground running on a regular basis.
The solution I propose will enable you BOOST your marketing reach and impact, at VERY low to zero cost, so that you attract more buyers/clients with less stress, have more fun, sleep better and LIVE longer!
Here’s what it entails
1: A custom Web Marketing System (comprising a Website, a Blog, an Official Facbook Business page, as well as an Automated Email Newsletter Manager – ALL branded with custom images for your company, and ALL linked to automatically publish your new marketing content when you send it out.
2. A physical book on a subject or topic relevant to your business, written by (or ghost-written for) you, and published using ZERO COST Print-On Demand publishing, for delivery to ANY buyers worldwide, or to you, the author at cost price
..
Information Products are weapons you can use – like I do (see my store here) to attract attention as well as sales from a global paying audience.
I’ve done that for myself for years.
I’m on a mission to help MORE CEOs setup a similar system for themselves, with my help.
Business owners who are published in their fields get readily accorded expert authority status as industry thought leaders.
When you’re known as the author of a book in your field, it makes potential clients, and even media houses looking for expert opinion inlined to seek you out ahead of others who do what you do.
It’s a natural human logic driven instinct to assume that the Financial Consultant with a published book on Business Finance, for instance, would have more value to offer than one who has no publication to his/her name.
The system I use, and which I recommend you adopt, makes it possible for ANY competent expert, in ANY field, to get a physical book – based on his/her expert knowledge and experience – written and published to international print quality standards.
But the best part is you can do it ALL without writing a single word!
YES…
You’ll simply talk, often in answer to questions I’ll ask…and I’ll do the rest.
In a few months, your book can be in your hands – printed/delivered to your doorstep in a box from the Print On Demand publishing company.
A book that…
a. speaks to the needs of your target clients/buyers
.
b. gives you credility as an authority/thought leader in your field.
c. sets you up for national – and even international – name/brand recognition.
That’s the kind of book you need.
An example is my popular Livestock Feed Formulation Handbook (click to see) which I’ve been selling to Farm CEOs within and outside Africa for over a decade now.
No matter how busy you are, or how far away we are from each other, I can help you.
I have tools and resources I use to get what I need to progress the required work, from clients, regardless of their schedules or location.
We all have our gifts. You know yours. I know mine.
One of my greatest strengths is that I’m adept at indepth LISTENING, and probing interview question-asking.
In addition, my conversational skills and ability to extract otherwise hidden insights from what you tell me, as well as superb research skills, enable me WOW my clients.
The result is that I end up with life long frienships – in addition to referrals and repeat business!
My versatility enables me effectively create appropriate content for each project, using material I obtain from interacting with each client.
Click the link below to read what a Legal Jurist Expert & CEO of a Multidisciplinary firm whose project I finished last year had to say, when ordered copies of his books were delivered to his office in Benin Republic’s Cotonou…
Don’t stop there, take a step further and call to book a FREE 15 minute Needs Analysis Session with me, in which I’ll ask you a few questions, and use your response to suggest – for your consideration – possible titles, themes or subjects you can write a book about, that can boost your client/customer attraction. No strings attached.
Notice my emphasis on helping you get a book written with a TANGIBLE purpose in mind i.e. INCOME earning?
In other words, if I work on a book project with you, it will be with the primary purpose of enabling you generate additional streams ofincome via direct and indirect channels outlined above.
If that sounds like something you want, click here to book a FREE 15 minute consultation session with me, in which I’ll ask you a few questions and use the responses you supply to craft possible titles for an income generating information product we can work on.
I’ll end by saying this:
I have a vision to get more CEOs in Africa to realize the importance of writing articles on their areas of expertise for use in zero cost business marketing via their websites and blogs.
It’s the smart way to go.
If the feedback I’m getting from clients I’m working with is anything to go by, then I’m not doing badly on that front.
The following verbatim excerpt (edited for clarity) from a current client provides useful insights, and a fitting ending to this piece;
Tayo,
I really commend you effort. I agree with you practice makes perfect.
For me, its been a while and not a hobby nor area of core competence though multi-skilled somehow…..lol!
Thanks for helping me sit down and do some writing. I appreciate.
Imagine having new buyers/clients regularly discovering (and reaching out to you), without your spending on adverts, fliers or paid business promotion channels in general?
I’ve done THAT for YEARS in selling my unique range of products/services to high profile buyers in and out of Africa.
See proofs (photos and screenshots) along with tips you can use, in the rest of this article.
[HINT: This newsletter issue features 2 TRUE, and very recent/interesting stories. But it’s a bit LONG. Don’t have time to read online? Request a FREE downloadable PDF version by sending email to me with “ROBOCOP” as the “title” via tayo at tksola dot com]
Date: Monday 2nd November 2015No: 217 Title: Attract More Buyers at ZERO COST Even While You Sleep [Hint: I Meet A Past Online Buyer in Lagos Face-to-Face; This is Like Having ROBOCOP On Steroids as Your 24/7 Business Marketing Manager]Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]Blog URL:http://www.tayosolagbade.com/sdnuggetsLast Week: Read articles published on my blog hereNewsletter Archive (E-mail version started 14th May 2012): Click here to viewIs this email not displaying correctly?View it in your browser.[Click to view Archives]
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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule**********
WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!
1 of 2: PUBLIC SPEAKING –Attract More Buyers at ZERO COST Even While You Sleep [This is Like Having ROBOCOP On Steroids as Your 24/7 Business Marketing Manager]
Imagine having new buyers/clients regularly discovering (and reaching out to you), without your spending on adverts, fliers or paid business promotion channels in general?
I’ve done THAT for YEARS in selling my unique range of products/services to high profile buyers in and out of Africa.
See proofs (photos and screenshots) along with tips you can use, in the rest of this article.
[HINT: This newsletter issue features 2 TRUE, and very recent/interesting stories. But it’s a bit LONG. Don’t have time to read online? Request a FREE downloadable PDF version by sending email to me with “ROBOCOP” as the “title” via tayo at tksola dot com]
ONE EXAMPLE: Just yesterday (Sunday 1st Nov. 2015), I met for the first time with a Farm CEO – Mr. Tunde O.<surname removed for privacy>- who bought my Ration Formulator Software and Handbook bundle (for N20,500.0) about 4 months ago.
That happened at a Feed Mill in Oko Oba area of Agege, owned by Engr. Olopade (an elderly but very knowledgeable man) – who I’d also NEVER met before that day!
[NB: The photos of the 3 of us – shown below were taken, at my request (after the session ended) by Tunde’s “madam” who accompanied him in his car to the venue]
If you’re a regular reader, you’ll know I’ve been connecting with past buyers of my Feed Formulation Products so they can attend my on-demand FREE workshop
But it’s not been easy to put things together.
Many of those who’d indicated interest had chosen widely differing dates, making it virtually impossible to get the minimum of 5 persons required to justify doing a run of the group training/workshop.
So, I decided to offer them the opportunity to come down on an agreed date for a one-on-one session (still FREE) and/or to buy my Home Study Feed Formulation Video Tutorials DVD.
Most of those who’d indicated interest chose the DVD option. One is yet to get back to me.
But Tunde O.
made it clear he wanted the one-on-one option, as well as the DVDs.
So we agreed Saturday (31st October 2015) which he’d chosen.
However, when I called him on Friday (30th October 2015) he told he was at the time in Portharcourt, and would be taking the next flight back to Lagos, but that he had an unexpected change of plans, and so would not be able to make it for Saturday.
In case you wonder, we were trying so hard because he’d told me he would be going on an overseas trip (he’s a Geophysicist and runs the farm part-time with help from relatives and trusted hands), so this FREE window was the best shot we had – and we’d been planning this for close to a month!
Knowing that, I was not ready to let all our hard work go to waste…:-))
We talked a bit more, and eventually agreed to try and see if we could meet for a short version of the session on Friday by 1 p.m. Our projection that his 45 minute flight would end before then if it took off on schedule.
Unfortunately, by the time his flight arrived from PortHarcourt, where he’d gone for an event, it was already 3p.m – and we were not too keen on braving Lagos traffic to the Oko Oba end, where the feed mill to be used as venue is.
So I began making calls to CEOs of feed mills in the area to ask if they opened Sundays.
They all said NO.
I’d known that would be the likely answer…
But I’m always a never-say-never kind of person. So I began calling feed mill CEOs to ask if they would consider opening briefly & explained our peculiar need.
It took almost all day as I did other work, but last night at 10p.m, I finally reached one CEO (Engr. Olopade) who graciously accepted to personally open the feed mill for us at 4p.m the next day – Sunday, since the mill would naturally NOT be open for work, and the staff would not be around!
I recall telling Tunde – and Chuks – another past buyer that I’ve met once that I’d resolved to find a way to thank Engr. Olopade, for being so flexible minded and obviously humble/unassuming. His kind are truly rare in my experience.
It might interest you to know that I called up to 15 CEOs whose numbers I got from online directories, but NONE said YES to my outrageous proposal…
My never-say-die attitude kept me going despite all the blunt refusals I got from each person I spoke with.
THEN I got to Engr. Olopade…whose mobile number I also picked off an online directory of feed mill business CEOs in Oko Oba…and the story changed…!
It was about 10p.m when we spoke. I requested that he allow me use his Feed mill for a one-on-one training for Tunde, explaining the peculiar circumstances.
Note however that before I called him, we had NEVER heard of one another, talk less of speaking.
In other words were 3 total strangers agreeing to meet!
With the exception of Tunde, who had at least seen photos of me from visiting my website, I and Engr. Olopade had no idea what the person we were to meet looked like.
In fact a funny incident occurred when Tunde parked his car at the Abattoir bus stop outside the Police Station, to wait for me.
When I got there, I began trying to call his number to ask where he was parked.
But I kept getting a busy signal. So I had to redial repeatedly.
While doing that my eyes periodically caught an air conditioned blue Honda parked just beside me with a tall heavyset man at the wheel, and a female passenger next to him.
But each time I dismissed the idea of knocking on the window to ask if it was him, because I could not see him holding a phone to his ear. It was only when my call went through and I told him where I was standing that he looked round and our eyes met.
Then we knew! (Hint: Apparently he’d been using the hands-free feature during the previous call he’d been on!)
Long story short, 24 hours later, we were talking like old friends inside Engr. Olopade’s (he’d driven down in a 4-wheeler) feed mill – which turned out to be equipped with a VERY impressive modern milling system, complete with an extruder etc.
Before leaving, Tunde had taken Engr. Olopade’s business card, promising to get in touch (regarding milling his feeds there), while I stayed back to discuss several areas of potential collaboration with our host.
Believe it or not, we (Engr. Olopade and I) were together for well over an extra hour, sharing experiences and exploring possibilities!
See how the power of intuition and intelligent use of the web can combine to connect you with your target audience of buyers and potential partners??!!
Among other reasons, I share this story as an example of how not giving up/keeping an open mind/thinking outside the box can enable one make progress to achieve one’s purpose when it seems most unlikely.
****Ends****
This story also illustrates the importance of getting your business online via as many platforms as possible.
If Engr. Olopade had NOT put up his company’s details on the directory I would never have found him.
It enables me earn over 80% of my income via online channels, selling my unique range of 100% original products/services.
Now I’m going to be helping Engr. Olopade setup and promote a branded Facebook business marketing page – at NO CHARGE to him – as my way of saying THANK YOU to him, for his generosity.
Later on a Web Marketing System will follow 😉
If you’re an independent professional (e.g. expert-who-speaks or consultant etc) looking to reach potential buyers/clients at low to zero cost, an intelligent Web Marketing System(WMS) is what you need
It is what has enabled me attract clients/buyers from places like Tanzania, Uganda, Canada, Benin Republic, UK, USA, Philippines, and across Nigeria (from states like Lagos, Delta, Kano, Gombe, Zamfara, Abuja, Oyo, Ekiti, Plateau etc) for my services as a Custom Excel-VB Software developer (especially my Farm Business Software), Freelance writer, Web Marketing Specialist, and Expert-Who-Speaks.
They come to me, without my needing to pay for ANY advertising, or distributing flyers etc.
Unless something changed really suddenly – and BADLY, you’ll see that at least 2 of the 10 results Google presents to you on the first page are about me – with respect to the same software i.e. my Ration Formulator.
BELOW: See the screen shots from the Google results page I generated for “feed formulation software” today – Monday 2nd November 2015 – at 14:48 Lagos-Nigeria time:
What you see happens because of the Web Marketing System (WMS) I use.
But getting found is just one way a WMS helps.
A well implemented WMS goes further to make you pop up again and again, when varying search strings are used, related to YOUR offering! That process in which you show up repeatedly then makes the “searcher” believe you are likely to be the one with the most value-adding solution s/he needs.
EXAMPLE [TRUE STORY]: Last night I got an email from Yemi A.<surname removed for privacy> a Farm CEO who’d contacted me via my website about my Ration Formulator back in August 2014 (i.e. over a year ago).
I was in Cotonou (my base) at the time and we’d spoken on phone for quite a while. In the course of our discussions, we found we had something in common. Around 1991, he’d worked in Guinness Benin Brewery, with a senior colleague of mine – Sola Adeniran.
I however arrived as a Graduate Trainee Brewer in 1995, by which time he – the Farm CEO – had left the company. So we never met. But Sola was still around and we ended up working together on several occasions. So as we ended our phone conversation, I responded to his query about how I got into software development, despite lacking an IT background, by telling him to ask Sola.
In order to help him understand, I explained that I enjoyed rapid career success for 7 years in Guinness mainly due to the recognition I got for developing custom applications to replace manual reporting systems, using Spreadsheet programming.
So, when we spoke on phone this morning, the CEO told me he’d attended an event 6 months ago with Sola. I did not ask, but I sensed he must have asked Sola. But this guy was NOT fully satisfied.
After I’d answered all his technical questions about my software, and feed formulation (note that I was – as is my usual habit – the one calling him – the enquirer – at my expense), he asked me to tell him how my app compared with others in the market.
At this point I laughed, and gently teased him saying: Why don’t you just Google “feed formulation software” – I’m sure you’ll get answers readily to that question. You see, I don’t compete. I simply tell people what I offer and leave them to explore available alternatives to make up their minds.
He replied that he’d tried Googling but most of what kept coming up included links to me, which was why he’d come back to me via the last emails we’d exchanged since August 2014 i.e. over a year ago.
That, right THERE, was proof of the power of a Web Marketing System when used the right way on a consistent basis!!
I told him I could not help him any more than I had, and explained that others had found me the same way – including international organizations.
PS: Burt Dubin‘s Web Marketing System Has Brought Him Clients For His Speaker-Mentoring from Multiple Continents for OVER 3 Decades!
Burt Dubin is mentor to some of the world’s highest paid speakers. And those who have learned from him, as well as those who continue to learn from him (including yours truly) found his via his own equivalent of what I call a WMS.
He evolved and refined it over MANY years to the point that it began generating VERY comfortable passive income streams for him. It was by studying systems like Burt’s that I developed what I call a WMS today.
If a veteran like Burt can use a WMS, it goes without saying that you should as well!
experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them. You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.
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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how
you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in
current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate. And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K. Solagbade
It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.
If you are not yet ANY of the above, just send me a message here to let me know. If you want me to send you the full MP3 recording, just say so in your message. NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it Alternatively, click here to request the FREE MP3 DOWNLOAD.
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SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER
Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know
how to do it better AND/OR how to make more money even when you do not speak?
If you said YES to any of the above, THIS offer is for you.
Burt Dubin can teach you to do ALL the above and more. You can learn from him via direct mentoring (regardless of distance) or using the many home study
HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…
If you purchase $1,500 USD or more of Burt’s Speaker Mentoring Products/Service, and choose to promote your speaking business online, I WILL develop and implement for YOU, a Web Marketing System at 50% of my standard fee, and manage it for 3 months – at NO COST to you – as per my Promotional Retainership Offer (See http://tayosolagbade.com/uploads/wms-offer-retainership.pdf).
Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls
them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.
It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in
proper perspective, I’ll provide more specific details in form of an example.
A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack
Trout, Joe Vitale, Yanik Silver…and Burt Dubin.
That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!
Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.
But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,
and from directly relating with him.
Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world
you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!
That’s why I never tire of CONFIDENTLY recommending him to others.
If you need help putting the ideas shared above to use, let me know HERE.
A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!
See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.
Presentation Magic Manual with new pages added plus 3 audio CDs.
“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).
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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard
work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)* *Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).
Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.
various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others. In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.
and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training
& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.
He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’
competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.
Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your
personal and work related productivity.
==== [IMPORTANT NOTE:====
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.
Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.
But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts
he’s published.
If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
…a multi-disciplinary blog for people passionate about reaching their goals!
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