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No. 178: To Achieve Marketing Success at Low Cost, You Need a List of Potential Buyers

The more I “data-mine” my website mailing LIST of subscribers, and some actually go ahead and buy my products/services (sometimes years after signing up), the more I tell other business owners this:

“The money is IN the LIST”!

Curious to know what I mean? Keep reading then!!

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 26th January 2015

No:178

Title: To Achieve Marketing Success at Low Cost, You Need a List of Potential Buyers

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 178: To Achieve Marketing Success at Low Cost, You Need a List of Potential Buyers

The more I “data-mine” my website mailing LIST of subscribers, and some actually go ahead and buy my products/services (sometimes years after signing up), the more I tell other business owners this:

“The money is IN the LIST”!

Curious to know what I mean? Keep reading then!!

Incidentally, I first read that phrase (“The money is in the list”) above 10 years ago, in an article written by an American Internet Marketing expert (his name misses me now), who pointed out the importance of channelling ALL of one’s marketing efforts towards BUILDING a list of potential buyers.

Even with established brands, sales rarely happen instantaneously!

It’s funny how some business owners, when they have to buy from others, act the exact same way their own target audience do, and yet, they forget to THINK the same way when they want to sell.

Let me explain.

I suffered the same affliction for years as a start-up. To find a way out, I read widely, and paid attention to what I was doing, based on what I read, until I identified where I was going wrong.

In trying to sell a service or product, the typical business owner, confident that s/he offers “good quality” simply announces to a potential buyer, that it’s available, (wrongly) expecting the other part to readily believe him/her!

Imagine a public speaking training service provider, who starts posting Facebok page status updates of his products descriptions and prices, with little or no other details to help prospects make up their mind(like the example below):

E.g. “Attend my 2 day workshop of Public Speaking –and become a Star Speaker earning 6 figure speaking fees in no time. Pay <amount> to <bank account number>. Then Send SMS to <phone number> with your bank teller details.”

The question is why should anyone believe s/he can do this for them?

Except a prior relationship exists, most people would have difficulty BELIEVING such a promise, especially when there are others who offer something similar (and there are countless others who offer public speaking training with promises of all sorts)!

Unless his name is Burt Dubin (renowned mentor of some of the world’s highest paid speakers), the above expert needs to give aspiring speakers a GOOD reason(s) to BELIEVE that he can deliver what he promises.

Even if he publishes a list of events at which he has spoken, along with raving reviews/testimonials from attendees at his speaking events, it may not be enough to win majority of the target audience over.

In fact, he could publish a lot of testimonials with photos, to support his claims that may still NOT convince majority to take him up on your offer.

Why?

Well, it’s because many others who offer similar solutions do the same thing…and the prospect has limited means to verify their claims!

Don’t get me wrong though. The above listed steps could make some people come forward to contact you and even enrol for his program.

However, they may do so with a tentative disposition – to give him a try and see how it goes…

In other words, they may not come in with a readiness to confidently invest in what he offers, based on a firm conviction that he can solve their problem (which could mean fewer sales for him).

To make potential buyers take a full leap of faith to trust you, and make big purchases, FIRST “build a relationship” with them!

That’s the key to selling profitably in any field.

Trust is crucial for making sales, as well as for earning repeat business, and word of mouth recommendations.

The process of building relationships helps to EARN trust in the minds of potential buyers.

That’s why my experience based recommendation is that you minimize giving  “come and buy” invitations, and instead focus on putting out information and education, likely to be considered VALUABLE by your target audience via as many channels as possible!

The best way to do the above at low cost, quickly and with little effort, is by implementing an intelligent Web Marketing System (WMS), as I conceive it – click to view mind map.

Your WMS will make those who encounter your work, over time, “feel” pulled to reach out to you. If properly setup, the WMS will ensure such people rarely leave without dropping their contact details with you, with permission for you to reach out to them in the future.

Every time that happens, you add to your list of potential buyers, and will then be able to take the relationship to the next level, by following up with more useful information, laced with attractive sales offers.

Over time, if you deliver good quality in the content you send out to those on the list, they will come to see you as a valued/trust advisor, indeed an authority, at what you do. For each person, the process will happen at different rates – they will NOT all arrive at that reckoning at the same time. This is not batch production of beer or poultry!

What is however certain is that once they arrive at that stage of conviction, about you, they will be more willing to BELIEVE you can deliver on ANY promise you make to them.

This is why, for those of us who have mailing lists of prequalified prospects (or potential buyers) selling tends to be a most fulfilling experience for both parties

Today, I’m growing membership of my Inner Circle by making special offers to subscribers on my mailing list (within and outside Nigeria/Africa) and it’s been exciting to have them say YES.

Many of those subscribers will get THIS issue of my newsletter, and read what I’ve said above.

Some of them run their own businesses part time, while still in paid employment. Others are still in full time employment. A few a 100% self-employed.

Final Words: If you run a business, you CAN get the same benefits of selling more via YOUR own mailing list!

We all know it’s EASIER to sell to people who already know you.

But that does not mean you should go chasing down you friends and relatives…

Indeed, many times, you’ll find that few of them fit your target audience profile, and most would NOT make good clients!

That’s why I recommend, in this article, that you cost-effectively make potential buyers who often start as strangers, get to KNOW you well, till they can confidently buy from you.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested in.

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development/Parenting [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging/[Saturday]:

Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

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[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

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more information

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With its Money back if not delighted Guarantee hardly any are returned.

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Presentation Magic - Speaking Business Success

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A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

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more information

ProgramManual

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No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

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Screenshot of the 1,000 bird Poultry Layer Farm Business Plan I prepared and sent to a new client in Nigeria - click to read the article I wrote on it.

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New Ebook (55 pages): Best Practice Farm Management (& Performance Measurement) for Profits – No. 1 of 4

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New Ebook (57 pages): Farm Business Start-up (Information, Education & Inspiration) – No. 2 of 4

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New Ebook (55 pages): Best Practice Livestock Farm Business Feed Formulation – No. 3 of 4

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New Ebook (58 pages): Best Practice Farm Business Marketing – No. 3 of 4

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NEW: KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

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NEW: EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

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NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

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FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

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NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

 


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