Category Archives: General

2 Reasons Not to Rush Into Quitting Your Job to Start Your Business (Hint: A Better Way to Do It)

“Patience is a virtue that carries a lot of WAIT” – Unknown

Not everyone in paid employment gets to that point when they feel they need to jump ship and go solo (i.e. resign to start a business of their own). But some do. And when the bug bites, it can leave you feeling impatient, and hungry to get started like yesterday.

Nine times out of ten however, rushing your exit from paid employment will be unwise.

We are not all equally gifted with (or able to acquire) the same amount or mix of skills and abilities needed to succeed in the world of business.

While some are quick learners, others tend to take a while to get to grips with the requirements for running a business well enough to earn a living by it.

In other words, they WILL struggle to succeed at it, if not well prepared.

I discuss 2 reasons this happens…which is why I recommend careful planning, and bucket loads of PATIENCE – no matter how eager, excited or driven you feel!

1. One reason we may struggle with business is the kind of schooling we got…

Most conventional schools teach learners to become employees, and consumers. A person who wants to go into business must change any of that programming to succeed.

In other words, you want to think like YOU are the boss, and believe that you CAN be successful at being BOSS.

You will also need to become focused on creating for others (buyers) to consume.

But making those needed mindset changes will not be easy for everyone.

By implication, quitting a job to start a business before you learn how to deal with the controlling effects of “school programming” can lead to problems.

This is why I encourage anyone I notice is experiencing such eager-to-start-but-being-held-back frustrations, to WAIT and do it gradually.

2. Another reason we may struggle with business: “bad spending habits” picked up from time spent in paid employment…

For instance, the assurance of a future inflow of money in form of salaried income makes many people unwilling to control their spending.

As a result, they excessively indulge themselves in spending that adds little tangible value to them.

Most times they spend impulsively; to acquire things they can do without.

The desire to own things, and show them off to admiring others. The need to keep up with Mr. X and his wife drives many salary earners to make often unintelligent spending decisions.

Such habits are the greatest enemies of a business owner who seeks success. Especially when you’re just starting out and not yet a billionaire, like Richard Branson.

This is why I recommend a gradual disengagement – if you can get it…so you have time to make needed adjustments…

Unless you misbehave badly at work, it is unlikely that an employer you serve responsibly will lay you off. The only exception being of course if there are bad times.

Other than that, it’s best you quietly – and unhurriedly – make your plans to leave.

And in order to boost your chances of success, you will be wise to begin TRAINING yourself to DROP the habit of making unplanned expenses.

In other words, before you leave your job, start cutting down on your spending!

James R. Cook was right, when he wrote in his “Start-up Entrepreneur” New York Times best selling book, that you can get by on far less than you think.

My experiences actually convince me that cutting down spending by 80% can be good for you, in starting up after being in paid employment.

So before you actually find yourself without salaried income, I urge you start cutting down your spending.

You only lose indulging yourself in some excesses. Otherwise, this would only mean that you’d end up with a LOT more funds in your account by the time you actually quit your job.

And that’s what you really need, to make a success of going into business for yourself. Aim to use that job you hold as a fund raising source.

A little moonlighting to try out the ideas you have won’t hurt, except it affects your job directly.

Otherwise, you will find it useful to start something close to what you plan to do, on the side – as a part time venture.

While still earning a salary, you would easily raise the funds needed to launch that part time business, and even easily take care of cash flow challenges that may arise.

Get your spouse or a relative to help, so you don’t have to spend much on personnel. This will depend on the kind of business you choose to start though.

I know people who are using this gradual exit approach: Many are my Farm CEO Clients!

They are still employed full time in mostly high paying jobs (banks, oil companies etc). But they have launched poultry and/or fish farming businesses of various sizes, which they run (often profitably) with their spouses.

Many come to me when they need to expand, and want my Ration Formulator software to begin compounding their own feed.

Sometimes they want my Poultry Farm Manager software.

And at times it’s a business plan they want me to help them prepare.

In the process of interacting, we converse about their plans…

And sometimes one or two share with me the conflicts they are going through.

Recently, one such individual told me how he was finding it frustrating to keep working for his employer. He said it was preventing him from having enough time to devote to finishing off tasks related to launching a scaled up version of his new venture (a poultry layer farm).

Something about the way he said it howver got me worried that he could end up creating avoidable trouble for himself e.g by getting accused of negligence or divided loyalty.

I knew what he was feeling. I had felt it in my last year in Guinness too. I also simply could not wait to leave.

James Cook called it a “gnawing dissatisfaction”.

But I had to force myself to be patient and do it right. And I managed to leave in a way that earned me exciting accolades and enjoyable send forth parties etc.

Those memories made me decide to offer him some advice – in an email. Later on, I re-read it and decided others in similar situations may find it useful.

Below, I offer excerpts from that message. If you’re feeling like you can’t wait to get started, consider my words here.

The message is don’t burn your bridges with your employer, in a bid to pursue your dream. Even if you don’t need him/her later on, it’s best to leave on good terms.

After all, you would not want YOUR own employee acting selfish and inconsiderate while still taking a salary from you?!

===Starts===

Dear S.

I know what you mean. I felt the same way in my last few years in Guinness.

But here’s my honest opinion.

Like it or not, being in that job is still good for you at this stage of your planning.

It gives you easier access to cash to do most of what you want to do, including the runs to start this new venture.

You must therefore strive to maintain a Positive Mental Attitude about still being there, even when every fibre of your being is screaming to get out.

You know your plans and where they are taking you. Keep them to your chest, then FOCUS on what you are required to do at work, until you have done it to your boss’ satisfaction.

Like Jim Rohn said: Wherever you are, be there.

Make sure you don’t let yourself feel, speak or act resentful about having to work for the company during this transition period.

In fact, I recommend what I did in my final years in Guinness, even after I’d set all my resignation plans. It was then that I even worked hardest and made sure I went the extra mile on every single task I was assigned.

That way no one could accuse me of divided loyalty when they eventually heard I was leaving.

And that enabled me leave with praises showered on me by colleagues and Ogas at 2 levels of send forth ceremonies I was treated to.

You should aim to do something similar or better where you are. Make it a goal to leave with such a positive bang, that even the MD will openly acknowledge you and lament that you’re leaving.

Funny enough, when you leave in that manner, it gives you powerful bragging rights anytime you are asked about your former workplace. You would be able to confidently say that you were in relevant, highly valued and in demand by the company, when you chose to leave.

===Ends===

Now, here’s a confession: I did not really do the waiting thing for long, before I quit my job in December 2001.

That happend because the ideas I tried on the side proved to be difficult to develop on a 9 to 5 job.

But I did try for about 2 years – whenever my job freed me.

Lord knows I tried.

Eventually, I had to quit. I was just not making the kind of progress I wanted. It became obvious I had to take the leap of faith.

But one thing I had – and that made me confident – was that I knew I was tough enough to deal with any hardships that my decision would bring my way.

And believe me, they came in droves!

Today, 12 years later, I’ve successfully established my brand, and I have learnt tons in the process of confronting and overcoming the visitations of adversity I had.

I however doubt that many of those I relate with could endure the kind of unrelenting pain, suffering, humiliation and frustrations that I went through to succeed.

I had a family that experienced major LACK in every sense imaginable during the time I struggled to lift myself.

It was something I never imagined would happen.

That’s why whenever someone say s/he’s impatient to quit work and start a business, I say what I’ve said here…

Take it easy. Take it slow. Start something on the side first, and build it gradually. When it gains enough income generating momentum to cater for your needs, you can take the next step.

BUT…IF you’re like me, and you feel tough enough to take ANYTHING life will throw at you, to test your FAITH and self-belief, by all means, follow your instincts!

The truth is that some of us have to take those risks, and walk those lonely paths to success. And what we learn gives us unique insights to help others who may not be able to handle the same pressure.

Good luck to you!

 

No. 160: Perceived Website Beauty Won’t Guarantee Success (Hint: The Value You Offer Matters Most – 2 Real Life Examples)

What if you could do web marketing that yields superior profits, at low to zero cost? We all want that!

This write-up uses 2 real life website case studies to explain what you need to do, and why.

Example 1: www.google.com makes millions annually.

SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 22nd September 2014

No:160

Title: Perceived Website Beauty Won’t Guarantee Success(Hint: The Value You Offer Matters Most – 2 Real Life Examples)

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


Logo - Tayo Solagbade's Self-Development Academy

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 160: Perceived Website Beauty Won’t Guarantee Success (Hint: The Value You Offer Matters Most – 2 Real Life Examples)

What if you could do web marketing that yields superior profits, at low to zero cost? We all want that! This write-up uses 2 real life website case studies to explain what you need to do, and why.

Example 1: www.google.com makes millions annually.

But it is more or less a blank page with a search field, and funny images. Ugly website I call it. Most of us would NOT let ours look like that.

But millions of us use it daily, and pay to advertise on it, because it gives us what we want i.e useful search results! As a result it’s more successful than pretty websites of the biggest brands in the world!

That realization made me decide I would not sweat too much about website “attractiveness” or “beauty”. That is NOT to say I do not strive to deliver aestetically pleasing website. What I am saying is that over the years, I have learnt not to go overboard.

Example 2. www.burtdubin.com and www.speakingsuccess.com has won experts from across the world – as High Paying buyers – for decades!

Both websites belong to my US based business partner and mentor – Burt Dubin.

He clocked 80 years old few months ago, and the Las Vegas Chapter of the National Speakers Association (NSA) in the USA celebrated with him at an event.

Burt has been an NSA top member for over 3 decades.

He achieved great success as an international speaker, before becoming a renowned mentor to some of the world’s highest paid speakers (including, among others, a past president of the International Federation of Speakers).

Now, when you look at his websites do they really come across as “works of art”?

No they don’t.

Instead, they are aestetically appealing and professionally laid out.

Yet, Burt tells me he uses ONLY his online marketing to promote the products and service he offers.

His telephone mentoring costs thousands of USD per month, and he also sells products to experts-who-want-to-be-speakers across 6 continents – including Africa.

Many have never met Burt in person. They only related with him via his website, email and phone from start till end.

As one who markets his products/services, I recruited a UK based Nigerian born business coach to be mentored by Burt, and it was still those same websites the gentleman used to make up his mind!

When compared to the websites of many who may be considered his competitors, Burt’s website is unlikely to score high on the “attractiveness” scale.

But when it comes to useful life changing content, for experts-who-speak, that is another matter!

You’re unlikely to find ANY website offering anything close to what Burt has provided on public speaking from his websites for decades on end!

Note that Burt uses key components of a WMS – a website, a blog, a VERY powerful and highly subscribed newsletter etc. He did LOTS of article marketing in the early years – so 3rd party websites feature lots of his work – as part of his web marketing.

This WMS variant has worked for him.

[NB: I know several business owners who pay crazty sums just to get a certain look, then the website sits and ages with obsolete, unchanging content for years afterwards. You then wonder, why spend all that money to make it so pretty, if they were not going to keep it updated to stay relevant?]

You do not need your website to be a work of art – or to match the beauty or impressive appearance of another person’s

Get it to look good, but don’t waste valuable time trying to make it prettier (or as pretty) as you think a competitor’s is.

People who visit websites often come looking for a solution or answers.

Yes, the apearance of a website can help to draw them in. But that is never a guarantee they will find what they are looking for.

Like I always point out, scam websites sometimes even look more impressive than legitimate ones. Yet they only offer harmful content!

Having said the above, experience has taught me that some people will always insist on having their way in this regard. Generally, I avoid letting such persons hire me, because they are unlikely to appreciate why a WMS is more important to focus on.

This is why I offer to build FREE websites for my clients I agree to work with, while I only ask payment to create the web marketing content.

That way, if they want, they can hire someone else to build what they consider an “attractive” website, and only pay me to integrate a Web Marketing System into it.

I wrote the article below, years ago. It offers valuable insights into what I’m saying. I urge you to read it – click below…

A Website That Works Wins You Repeat Visitors, Leads and Sales: NOT Admirers and Complements

To illustrate how powerful this WMS based approach can be, see – below – verbatim excerpts from a Facebook sales conversation I had 2 days ago.

That CEO – who I have never met – came to me based on my promotional content (for my farm software) which was auto-published to my profile wall months ago.

The above is an example of a sales lead generated by my WMS, without my conscious effort or attention being invested in it. I was doing something else online when this CEO came calling.

In tomorrow’s article on Entrepreneurship, I will share another example.

In it, I will use recent real life data, to show how a WMS can generate high quality leads that convert into valuable sales, that you DO NOT need to chase by yourself.

It simply happens i.e. PASSIVE INCOME dropping on your laps – even for products you created years ago.

And it WILL keep happening, for as long as you continue using your WMS the right way.

Wouldn’t it be great to have that kind of wonderful resource at your disposal?

Imagine, for a moment, how much better your marketing and sales would fare, if you had this kind of timeless WMS, that tirelessly promotes and propagates your content to be seen by the kinds of people YOU want to serve?

Not only would it save you massive time, and effort, it would also help you LOWER your marketing and sales costs. And you would actually do less worrying as a result!

I can tell you, as one who has used a custom WMS for years, with growing success, it’s like living a dream. I AM living my dream.

YOU can live yours too: developing and implementing your own variant of a WMS can help you get there faster, with less effort, and with less expense!

If you need help, let me know.

Goodluck!

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So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in a matter of weeks….

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*************

Have a great week :-))

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts
(PDF…Click!)

www.tayosolagbade.com - Invite me to Speak FREE Anywhere in Africa...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

NEW:Click here to download your FREE 20 Page PDF Chapter preview of my latest Book” titled “KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

Download above PDF

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

Download above PDF

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

Click here to learn more

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

Download above PDF

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

Download above PDF

NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development/Parenting [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

Want me to write for you? Click here to send me a message

 

3 Strategies You Need, to Achieve Business Promotion Success

The key to business promotion success is to – as INEXPENSIVELY as possible – get your target audience to notice – and eventually pay conscious attention to – you on a continuing basis.

One business owner who excels at doing the above is Richard Branson.

For years, I have deliberately studied him in developing ideas and strategies to reach my own target audience. And I continue to record uncommon marketing success from doing so.

Certain unique factors matter the most in achieving this kind of success.

I discuss 3 main ones based on my experience based observations over nearly a decade.

1. Keep It Real: Avoid Copying Others

“Don’t Copy. Create!” – Unknown

Notice what I said about studying Branson. I did not copy him. What I did was/is to creatively adapt what I learned from observing him, to suit my own peculiar marketing needs.

That eventually resulted in something almost entirely different.

I’ve given it a name. I call it a Web Marketing System(WMS).

If you run a farm business for instance, you’re better off developing real world relevant strategies that help you better reach and impact YOUR target audience.

Don’t waste valuable time copying methods employed by a friend who runs a restaurant.

If s/he places ads on TV/Radio, it (hopefully) would be because s/he has done the needed homework, and is sure the patronage to be reaped will offset the relatively high costs.

Margins from sales of your kinds of farm products may make it unwise to do same.

You may be better off making potential bulk buyers offers (e.g. restaurant and hotel owners like your friend). Let them do the heavy duty advertising. That will GROW your profits by reducing your cost of sales. So you will not need to increase your price to cover ad costs.

And that’s where a Web Marketing System (WMS) can help you!

Rather than burn time, effort and fuel going round town at the initial stages, you simply need to create, publish and relentlessly promote the right kind, and mix, of content via multiple channels.

Every now and then, you would make an offer and follow it up with a call to action

Here’s an Example Offer You Can Make: “Do you regularly buy large quantities of? Our farm offers a special bulk pricing with doorstep delivery of high quality eggs anytime. Never again have to worry about getting enough quality eggs when you need them. Contact us today…!”

2. Use Uniquely Creative Business Promotion/Marketing – But Always Strive to Do So at Zero Cost

In yesterday’s article, I shared an excerpt from a pep talk I gave to my kids. What I told them was based on my experiences running my own business for over a decade now:

“Even when you can afford it, you can get MORE done with LESS money, if you learn to apply Critical Thinking. Do NOT fall into the habit of throwing money at your problems…” – (me to my kids)

The truth is too many business owners, when they feel they can afford, readily succumb to the temptation to spend in order to attract customers.

They do so because it is EASIER to sit back to wait for the adverts paid for to bring people in.

The problem is however that just like you are placing yours, so are others who think like you…and MANY people think like THIS!

Unfortunately, since the ad limits the space you can use, based on how much you pay, you will often be unable to say (and/or show) as much you’d like to say, to convince a potential buyer who sees the different adverts that YOU will be a better choice compared to your competitor.

Indeed, if the competitor has more financial muscle, most buyers may conclude s/he offers better value than you do.

That happens because people have a tendency to believe “bigger (or more expensive) is better”.

But that’s not always true.

We all know the story of David and Goliath…which brings me back to Richard Branson again.

You see, the David vs. Goliath strategy is what he has always used, and advocated.

After reading Branson’s article on it, I began applying it to suit my own unique circumstances.

Today, I have many examples of exceptional sales and marketing results I’ve achieved as a result –  despite being a one man operation in a harsh socio-economic environment.

So, I’m saying you need to realize that you can use creative Critical Thinking, to achieve profitable business promotion for yourself.

Consider Branson. He always finds a way to get zero cost attention – including media exposure. Many times he has used publicity stunts, which he deliberately wrote about/shared – via multiple online platforms – to create buzz (aside from that resulting from free media coverage he got)!

Every situation in which you interact with others, is a potential opportunity to get share of mind (which is what marketing is about).

The more unusual your strategy, the more likely you are to get noticed. Just be sure to find a way to do so without having to dip your hands in your pockets all the time.

3. Entertain, While Educating and Informing

Once again, I refer to Mr. Branson.

I’ve seen photos of him playing a guitar on stage in a bar; carrying a uniformed Virgin Airline hostess off her feet…and even kissing Desmond Tutu on the cheek!

But each time he posted the photos, there was a message.

There was/is always purpose behind what he did/does.

For instance, below the photo on Facebook, in which he was show kissing Bishop Tutu’s cheek, Branson added a message to educate people about the need to tolerate others regardless of sexual preferences i.e. the need to practise unconditional love.

Now, you could argue that THAT had nothing to do with marketing his brand(s). However, if you think about it, he’s still indirectly selling himself to his target audience.

People buy from people they TRUST. By sharing that photo, with his message, Branson took a stand on the side of those being unfairly discriminated against.

On another occasion, when he shared photos taken during a visit to a country against which some western countires had issued a travel advisory, he linked to an article he had written titled “Why Travel Advisories Hurt Countries and Help Terrorists.

The above would have won over some people who probably did not reckon with him much in the past.

And such individuals could develop a fierce loyalty to Branson that would make them go out of their way to identify with any companies they know he owns!

In other photos, he makes people laugh, and many comment about how human he manages to stay despite being very successful, and busy.

Again, this gets him more share of mind.

One important point to keep in mind: No pushy sales pitches allowed!

Richard Branson RARELY posts a “come and buy my product or service” message.

Instead, he often focuses on using entertainment to educate and inform, as a means to winning people over to feel like “buying” from his company.

A VERY effective strategy indeed. I know this because I’ve used it for years, and compared to when I used the direct selling approach, I know it yields far superior rewards.

You don’t have to copy Branson.

What you do could (should) be a variant of what he’s doing, that lets you leverage your own unique strengths as an individual.

Find what you’re comfortable doing, and then DO IT – in an entertaining way, while injecting some education and information to win potential buyers over.

Final Words: These 3 strategies when applied in implementing a well conceived WMS will ultimately yield long term lead generation benefits, in addition to helping you close sales.

They can be used offline as well as online.

However my experiences have taught me that you can intelligently use the Internet to achieve much more USEFUL marketing reach and impact faster, and expending less effort, or money.

What’s more, those who encounter your creative marketing online, can over time become your fervent advocates, who go and “preach your gospel” OFFLINE to others – bringing them to YOU!

I know this because it happens to me – a lot.

People contact me saying someone told them to.

This includes people who sometimes use the web ONLY to check mails and struggle to use the PC!

Yet their level of conviction is often so high, that they send FULL payment 100% in advance, to purchase – for instance – my Feed Formulation Handbook, its accompanying Excel-VB Ration Formulator software, and/or my increasingly popular Poutry Farm Manager software.

But you need to know how to do it i.e how to use web marketing to make the above happen.

What I have found from developing WMS for clients over the years is that not everyone easily “gets it”.

They do not readily understand how to use WMS as the powerful timeless marketing (and sales leads generating) tool it is.

And that’s why I offer a Web Marketing support/coaching service to help them.

If you’d like to learn more, about how I can help you in this regard, click here to send me a message.

 

To Perpetually Achieve Noteworthy Success, You May Need To Be Moderate In Your Humility

I once read the following quote in a magazine, and it really hit home with me:

“In all things, apply moderation – including moderation” – Anon

There is, in some societies, this issue of “humility” and how important it is for a person not to appear “proud” or “arrogant”. I believe it is sometimes taken too far. Indeed, my personal experiences convince me that in the real world, one needs to be considerably bold and fearless in pursuing a valued life goal or purpose.

Yes, it is not bad to be humble and unassuming, BUT it is very bad to overdo it!

In this article I explain why it is important for anyone who desires to routinely and repeatedly achieve challenging goals, to demonstrate an unshakeable belief in her ability to do so, evidenced by a readiness to speak/act assertively about it wherever and whenever necessary.

Let’s take Muhammad Ali for example.

As a young boxer, Ali often boldly voiced the affirmation:“I am the greatest!” wherever and whenever he fought. He was perpetually “talking himself up”, employing various adjectives designed to emphasise his superiority over the opponent.

What I found most impressive was the way he repeatedly predicted what he was going to do.

For instance, prior to the fight in which he won the World title for the first time, the press (who dubbed him “The Louisville Lip” for his mouthiness) widely publicised his prediction which was made in the following exact words:

“Yes I predict, and I know the score. I’ll be Champ of the world in ’64!”.

Mohammed Ali knew himself well and knew what he was capable of achieving.

I once had the good fortune to re-watch – on TV – the fight Ali had with Joe Frazier, which he (Ali) lost.

During the press conference after the fight, Frazier read out a speech in which he mentioned how Ali repeatedly said (grunting between words as Frazier’s punches hit him) “Don’t – you – know – I – am – God?”!!

Frazier said he responded with something along the lines of “Well, ‘God’, looks like you’re gonna get whupped tonight!”, to which everyone laughed.

Yes, it wasn’t quite Mohammed’s day that day, BUT can you imagine how someone could believe that much in himself to the point of comparing himself with God?

I believe Napoleon Hill, asked to comment, would have said Ali had the essential mental attitude of “blind faith”.

Phrases like “Float like a butterfly and sting like a bee” were credited to this legendary boxer.

One thing was clear – Ali was NOT shy. But neither was he arrogant. Cocksure probably, but not arrogant. AND he was definitely very far from being “over-humble”.

“The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt” – Bertrand Russel

Ali knew how important it was to be bold and assertive, and all through his boxing career he was like that. That he became the legend he is today, is no doubt a testimony to the fact that “one becomes what s/he thinks”.

Know this: You will not get yourself any closer to achieving your magnificent obsession(your valued goal) if you do not boldly and assertively speak about it.

It is not wrong to talk or speak affirmatively about what you intend to achieve. I have been doing it for years. And in the past 10 years of my life as an entrepreneur, I have successfully used this strategy to put myself to recorder newer and better levels of achievement.

ONE EXAMPLE: Late last year, I launched my unique range of pineapple peel based drinks and cake.

Then I began talking openly about renting a larger place here in Cotonou, and starting a restaurant business based on those products, with my family.

I have NOT stopped talking about it, and I AM recording MEASURABLE progress towards that goal.

For instance, about 40 days ago, after a long search, I finally found and paid for a place I like.

While I was still searching, I had already taught my kids – as early as September 2013 – to make and sell the products back in Lagos. And they had really taken to it!

Click here to see how I’ve ALREADY built this concept into a branded offering on my website.

I returned – today – from a one month stay in Lagos with them, and we carried out all sorts of Personal Achievement projects that I’d planned as part of a new coaching program I’ve conceived.

One of them was a Selling Skills Development exericise that required them to go out and find buyers for cakes they baked. This is to prepare them to be active players in the family business. Work continues still!

So you see, the key to succeeding with this strategy is to SAY it, with faith, and then TAKE DILIGENT PERSONAL action to make it happen.

Maybe you might want to watch the kind of audience you have before you say some of it, but please do talk about it!

That way you enlist others to help you stay focused on pursuing it.

This is because by talking about it to others(who have empathy for your purpose), you put yourself under psychological pressure to achieve that which you’ve told them you intend to achieve.

What then happens subsequently is that they will naturally ask you how far you’ve gone with your plans.

You would of course want to be able to give them a positive progress update, or else risk losing “face”, and not being taken seriously in future. That need to avoid appearing “unserious” would force you to remain committed to achieving your goals, sustaining you till you eventually succeed.

“Excess on occasion is exhilarating. It prevents moderation from acquiring the deadening effect of a habit.” — W. Somerset Maugham

So, if you want to achieve notable success on a consistent basis, seriously consider being moderate in your humility. Your success might just depend on it.

NB: This article is based first published online in April 2006 via Tayo Solagbade’s former 9 year old domain – www.spontaneousdevelopment.com – and later submitted to, and eventually published for syndication at Ezinearticles.com

 

You Need to Know Your REAL Friends – Accepting Help Indiscriminately Can get you Exploited

When you first begin your business, you will likely be often short on cash. Those periods might force you to have to depend on others.

If you accept unsolicited offers of help from just about anyone who makes them, you can set yourself up to be ripped-off or exploited causing you major suffering/setbacks.

Read this article to learn how to avoid accepting help in a way that could get you into BIGGER trouble, than the one you needed help to GET OUT OF in the first place!

Lesson On The Use Of Deception In Business Strategy (From A Movie – And An Ancient Book)

If you don’t mind I’d like to start this piece with a narrative of the closing stages of an interesting movie I once watched titled TROY. If you do mind, then skip to the next section, as I believe I’ve put in enough from there to still convey most of my intended message :-).

It was intriguing to watch a scene in the movie, where the Greek warriors led by their famous fighting machine character "Achilles", exploited the somewhat fatalistic and excessively religious mentality of the Trojans.

They did this by placing a gigantic wooden gift horse surrounded by corpses of Greek soldiers who looked like they had been afflicted by a strange illness on an open field where it would be easily found by the Trojans.

When the Trojan King and his priests saw it, they readily interpreted it(as the Greeks had hoped they would) to mean their gods were at last fighting for them by visiting the strange illness on the Greeks.

They believed that was why the Greeks had sent in the gift horse as an offering to appease the gods of the Trojans.

Ignoring the protests of a few – including their king’s son, who proposed that the gift be burned(Achilles and his guys who were hiding inside the giant wooden horse must have been terrified to hear that!) – the Trojans had the gift horse dragged through the impregnable city gates(which had kept attackers like the Greeks out for years), right into the city center. The people then danced late into the night celebrating the "apparent" surrender" of the Trojans.

Hmm, how ironic. What they did not know was that the Greeks knew them so well, that they had expected this kind of reaction, and had played on it deliberately, to get behind the famed walls.

Late in the night, long after the celebrations had ended and all the people had gone back to their homes to sleep, the Greek soldiers hidden in the giant wooden horse gift began to emerge. Within minutes, they began taking out the guards, and killing any other Trojans they met along the way. In no time, they had opened the city gates, and let their waiting compatriots in.

The great city of Troy fell – VERY badly.

So, what really happened to cause this tragedy?

The Trojans acted naively. They too readily assumed that their "pagan" enemies who had traveled a great distance to fight them had succumbed to the power of the gods of Troy. They let what they felt – and wanted badly to see/hear – cloud their judgment of what was BEFORE them.

At the point when they contemplated what to do with the gift horse, even the most competent among them lost hold of his critical thinking skills, and succumbed instead to wishful thinking encouraged by overzealous priests.

The Greeks had done the opposite. They had studied their enemies well. They knew their strengths(from many unsuccessful attempts at trying to force their way into the city), and took pains to discover their weaknesses.

They then put together a plan to exploit the latter, in order to achieve their aims.

In my opinion, the foregoing is an excellent example of the application, by the Greeks, of the principles described in a book titled"The Art of War"(regarded as a classic work on strategy in warfare) written by Sun Tzu, an ancient Chinese General reputed to have been extremely successful in war.

Consider the quote below, from that book:

Therefore, when capable, feign incapacity: when active, inactivity. When near, make it appear you are far away when far away, that you are near….I make my enemy see my strengths as weaknesses and my weaknesses as strengths while I cause his strengths to become weaknesses and discover where he is not strong…I conceal my tracks so that none can discern them; I keep silence so that none can hear me” – Sun Tzu, in “The Art Of War”

Incidentally Mark R. McNeilly in his book “Sun Tzu and the Art Of Business – Six strategic principles for managers”translated the strategic concepts from the original book by Sun Tzu – into successful business strategies.

In his book, McNeilly describes the principle of Deception and Foreknowledge(along with five others) as crucially important for achieving success in business.

Among other things, he explained that if you wish to get ahead of your business competition, you must do a very deep level of research and analysis. Something like that done by the Greeks in the movie I just described.

I would add that this means you have to study them well enough to understand HOW THEY THINK, and WHAT makes them do the thingsthey do, the way they do them. By so doing, you will not only be equipped to anticipate their next moves, BUT you will also know what moves YOU can make that they will be UN-prepared for, and will therefore be unable to respond to.

In effect you would know how to get – and stay – ahead of them.

Sometimes A "Good Thing"(E.g A FREE Gift) May Not Be Good For You

If you are in the habit of accepting unsolicited offers of help or support from just about anyone who makes them, you can set yourself up to be ripped-off or exploited causing needless suffering/setbacks. When you first begin your business, you will likely be often short on cash.

Those periods might force you to have to depend on others.

Sometimes, people will offer to help by giving you money, but James Cook and others advice that to succeed, you will eventually have to “turn your back on handouts” and offers of charity from those who try to feel sorry for you.

Don’t let them – you don’t need that(Instead borrow money/accept help, in exchange for a part of something you own e.g a stake in your business etc). If you took the right decision about starting your business in the first place, you are not likely to regret it subsequently.

If you won’t regret it, why should you let someone feel bad on your behalf?

It can get quite difficult to keep this up however, especially with the lack of money biting away at your subconscious. But, if you are a student of success, you should by now know that it is challenges of this nature that WILL make you strong.

Adversity Can Help You Discover Who Your REAL Friends Are (NOT)!

Let me tell you one good reason why you should be grateful for adversity of this kind e.g. lack of money. It helps you find out who your real friends are(and/or ARE NOT). Adversity for a business startup/owner can often come in the form of LACK – be it of money or access to other need resources. Money issues in particular have always caused problems between people who had otherwise excellent relationships.

That’s why I always say this: For any two people(including husband and wife) to really prove they understand themselves thoroughly, let them demonstrate THAT understanding repeatedly and consistently in relation to money issues.

When your “friend” suddenly sees that you no longer seem to (note that I said “seem to”) have that spark in your eyes, that confidence with which you spoke six months earlier about your business, how does s/he behave? Does s/he still keep extending support to you – financially or otherwise? Or does s/he suddenly start telling you s/he is busy; hardly returns your phone calls, “talks down” to you before others etc?

What Do You Do With The "REAL" Friend(s) That You Discover?

But what if the person DOES keep on giving you the support or assistance as and when the need arises? Do you just keep accepting it as it comes? My experiences have taught me the answer to that question is a VERY BIG NO!

You cannot afford to simply assume that anyone would do that much for nothing. It would be unwise to even accept such. The truth is that not everyone can be that selfless! There is VERY likely to be something that person is looking to get, for helping out so much – and it may not necessarily be money.

So you’d better find out quickly, and ensure you’re willing to give whatever it turns out to be. If you find you cannot give it, then you can quickly stop him/her before letting things go too far.

Let me repeat myself. It is in your best interest to quickly ascertain a person’s motives for helping you if they ever come your way – else you might regret not doing so, much later.

No matter how well you think you know people, you can never know them well enough. I have found that human beings are always able to surprise themselves again and again. This can be especially true where money issues are concerned!

There was a Power Point slide show presentation circulated on the Internet some years ago that found its way into my outlook e-mail box in my last workplace. It was a kind of parable about life.

There is one particular phrase I took away from it which goes something like this: “Not everyone that puts dirt on your head is your enemy, and not everyone that takes the dirt off your head, is your friend”.

With reference to that parable, I will say that you may want to always watch out for the tell tale signs of people who try to use you. Some come close to you, if they think you look like you might soon get a breakthrough – they want to be around at that time, so they can claim to have been there for you(and therefore share the spotlight/moment of glory).

Others are hoping that by helping you, you will remember them when you get to the “top”, and open doors for them in return.

Again, that is if they feel you could do very well. In such instances, they “stick around”. But soon as they get what they consider strong signals that things might not turn out the way they expected, for you, their dispositions change. Always be ready for such, and take it in your stride.

Summary: The foregoing points should be in your mind when you want to take that decision to accept the offer your “friend” or “relative” has made that you save your money by moving into his/her house for instance.

At the initial stages, it might seem like a good idea, and could even be fun. But, you cannot often be sure of what an individual’s temperament will be when faced with the reality of the fact that you have at a point become something of a liability(I refer here to the possibility of tough times in your business startup lasting longer that you anticipated).

Things can get a bit nasty when the rough patches come. If the person you accepted to stay with, is not one who really believed in what you were doing from the beginning, then you will notice a change from his/her “body language”.

If unfortunately you are not in a position to – for instance – move elsewhere, you will then have to accept some not-too-friendly treatment from your "friend" till you can! That’s not likely to help you maintain the preferred positive mental attitude needed to get you through the difficult periods.

So, be careful how you accept seemingly harmless offers of assistance, or you might end up getting into BIGGER trouble, than the one you needed help to GET OUT OF in the first place!

No. 159: 5 Key Reasons Competent Experts Struggle to Make Profits!

Many competent experts struggle to find/win clients. To make matters worse – in serving few clients they win – these experts often fail to demand adequate remuneration!

I used to be like that …years ago…but NOT anymore. I used my suffering to drive myself to find a PERMANENT SOLUTION…which is what I now share below.

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 15th September 2014

No:159

Title: 5 Key Reasons Competent Experts Struggle to Make Profits!

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

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No. 159: 5 Key Reasons Competent Experts Struggle to Make Profits!

Many competent experts struggle to find/win clients. To make matters worse – in serving few clients they win – these experts often fail to demand adequate remuneration!

I used to be like that …years ago…but NOT anymore. I used my suffering to drive myself to find a PERMANENT SOLUTION…which is what I now share below.

Too Many “Qualified” Experts Lack Reliable Sales & Marketing Expertise

Over the past 10 years of my life as an entrepreneur, especially while I was still based in Lagos-Nigeria, I had several encounters with individuals claiming to be “graduates” in some professional field or vocation, from popular “schools”.

My interactions with them however repeatedly revealed one major gap in their skills set: a lack of business marketing/project management skills or know-how.

By this I mean they had paper evidence to show they possessed technical skills (I had no way of verifying their competence levels though).

But discussions with them, and observation of some at work, showed an often severe shortage of crucial self/project management, as well as business marketing/selling skills.

And this often prevented them making enough money to profit from using their skills to serve clients.

Here’s Why This Problem Keeps Occurring…

I’ve given this a lot of thought, in order to understand why it continues to happen.

My conclusion is that people fail to take personal action to help themselves.

You see, while I was afflicted with the same limitation, I helped myself by reading books by experts who were successful in selling and marketing themselves to clients.

I studied the works of seasoned experts like Burt Dubin (renowned expert in business marketing and professional public speaking), Jeffery Meyer (then the owner of http://www.succeedinginbusiness.com) and  Brent Sinclair (of http://www.sitepoint.com).

The 3 of them regularly shared their experience based insights on finding and winning clients, as well as doing business profitably with such clients…

I subscribed to their newsletters and reaped timeless sales and marketing wisdom from reading their powerful write ups.

Every now and then I would sit back and think of how to adapt those ideas to suit my local situation in Nigeria at the time.

It goes without saying that I did not get it right overnight. No one ever does.

But over time I was able to develop an adaptation that worked for me in my market, in dealing with my preferred target audience.

And I have gone from sales and marketing strength to strength since then.

Indeed today, my proficiency in using my unique strategies makes it possible for me to get paid handsomely 100% up front 99% of the time I get hired.

What’s more, the clients who pay me in this manner never begrudge me for making them do so.

Indeed, I continue to get lots of THANK YOU emails, phone text messages as well as phone calls!

If YOU Are a Competent Expert, & You Struggle to Achieve Similar Results, It’s VERY LIKELY NOT Your Fault!

You see, it all goes back to how we were taught in “school” at all levels.

Teachers and lecturers simply teach us the theory, but they often forget to factor in the real world we are headed into, to help us better prepare!

For instance, I often read and hear about certain organizations offering training to enthusiastic learners on “Web design, software development etc” – which happen to be fields in which I offer niche solutions.

What I have however discovered is that most of these training events never include teaching the attendees :

(a) How to find potential customers.

(b) How to sell successfully to such potential customers.

(c) How to negotiate to win profitable jobs with the right customer types.

(d) How to plan and implement projects won to ensure completion to client satisfaction.

(e) How to use completed projects and satisfied clients to win jobs from new clients – and repeat business from existing customers.

No matter how expert you are in DOING what you do, a lack of proficiency in the above 5 areas can prove to be a fatal handicap to your PROFIT making success!

This is why I want to share my own experience based insights to help experts looking for answers to solve that problem for themselves.

Here’s what I recommend you do…

A. Identify Your Ideal Customer:

You need to first and foremost develop ways and means of identifying people in the market place who fit the target audience profile for your product or service.

These would be people who feel a compelling need for the solutions you offer, to the extent that they will gladly seek you out, and engage you in serious discussion about hiring you to do if for them.

The key to your long term profitable success will be developing a reliable system for identifying where such people can be reached in large numbers with your offers.

You will do even better if you can setup a system to make MORE of such people find – and come to – you on their own, over time.

This latter strategy is what I use to win profitable clients regularly, They come to me via phone, email, Facebook etc. I do NOT go chasing them.

If you want to read a 3 part article that explains how I make the foregoing happen, fill/submit this form to request it, and I’ll sent the links to you.

B. Decide How To Reach Him/Her:

Many times, it is better to spend time THINKING and PLANNING before you jump on to the streets and start DOING.

No matter how much money you have at your disposal, doing this will help you get better results, than if you did not do it.

Indeed, my well over one decade of experience has taught me that when you have “enough” money, it can sometimes make you less prepared to STOP and THINK about the most effective way to reach your target customer.

You tend to get “itchy pockets/fingers” – ever so willing to spend and then “wait to see what happens”.

 

I urge you to save your money for those more crucial situations when you will need it. In fact, it would be smarter for you to think and act like someone who does not have enough money!

How does such a person behave?

Well, s/he is more likely to stop and think before spending available funds, until s/he is sure it will yield reasonable returns/benefits that will move the business forward.

A lot of people think if they throw money at their business marketing, it will eventually yield the results they want.

That often turns out to be a costly mistake. And most do not recover from it.

In other words, quite rarely does that “shooting in the dark” method work.

A better approach, based on tested and proven methods, is to explore/experiment using a variety of ways to reach your intended customers, and objectively measuring which gives you the best results.

Over time, you can build on what you learn from doing so, to win more customers – at less cost.

Following years of painful struggles and hardship, when cash shortages tormented me, my philosophy has been to aim to spend as close to ZERO naira (or dollar) as possible to win every new customer.

That strategy has enabled me stay profitable without feeling pressed to raise my prices even when others less cost-conscious had to!

You may have to develop and test your own ideas, till you find something that works for you in the same way.

C. Present (& Negotiate) Your Offering:

For some people, the prospective customers eventually start coming as they market and/or advertise.

But, due to this inadequacy I mentioned (i.e. not knowing how to be profitable), instead of making good profits, that’s when such experts struggle the most!

This happens because they typically have difficulty being assertive with clients. As a result, they are unable to make offers to prospective clients on their own terms.

So they end up being arm-twisted by clients to accept to do jobs way beyond the scope agreed, working longer than they quoted for, and getting paid less than they negotiated.

In fact, negotiation (i.e. lack of smart negotiating skills) is one major area of weakness for a lot of the experts I refer to here.

They let clients “fool” them with “I want everything and more that you can do, but I don’t have enough money to pay you profitably, so please help me” propositions.

By so doing, they keep taking on jobs without getting paid enough to do them. Sometimes they end up finishing without getting paid a bulk of their fees. I HAVE see this happen several times!

And this is why such experts go from job to job barely able to make ends meet.

My advice: Always tell prospects/clients what you can do for them using simple English, not technical jargon.

Most times they will be non-techies. It is important that you help them SEE the end you aim to deliver to them in their minds’ eyes.

For instance, in discussing a web design/marketing project, you can say something like this:

“Would you not like to have potential customers discover your website on their own, without YOU having to give them your website address by yourself?”

Once they buy into your “offer”, they will ask how much – most serious prospects will ask this question at some point, before your discussion ends.

You should respond by telling them your price and giving reasons for your fee if they ask – making sure to add that a reduction in price below a certain point will mean delivery of LESS product/service.

To be able to work in this manner, you must have spent good quality time THINKING of how to cost your products/services(including your time), so that your explanations will be convincing.

NB: Some clients will tell you to do work for them at a loss, so that you can then use them to win new clients that would give you a profitable project to do.

Do NOT accept to work that way.

I say this from personal experience: If the client truly values your expertise, s/he will have no difficulty letting you make a profit in serving him/her.

D. Do Your Job – And DO IT WELL:

If/when you eventually get hired, one would hope (for your sake) that you have the competence to deliver to standard that satisfies the client.

If you do not have the competence, one would hope (again for your sake!) that you actually have one or more resource persons you can call on to HELP you get the work done on time, and to the desired standard.

Success at this point would result in a happy customer, and a completed job you can “refer to or show off” to win over more customers (like I periodically do)

Failure here could make you look very bad!

Final Words: If you are NOT making money PROFITABLY from serving EACH clients as an expert in your field, it’s likely because you have not properly developed the business side of your operations – mentioned above.

But take heart. Correcting this problem will NOT be anything close to rocket science. And it certainly will not require you to go attend an MBA class.

You just need to develop the right methods, and processes for dealing with your prospects, and your clients.

I developed mine by learning from (hard, painful) experience, and also by studying what others have written about their own experiences, and achievements.

You can do the same.

PS: If you’re looking for reliable guidance, Burt Dubin – who I earlier mentioned learning a lot from on this subject – offers proven guidance to marketing and selling yourself PROFITABLY to clients as an expert-who-speaks.

Visit his website – www.speakingsuccess.com – to read his timeless articles on business marketing and expert-public-speaking.

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Have a great week :-))

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts
(PDF…Click!)

www.tayosolagbade.com - Invite me to Speak FREE Anywhere in Africa...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

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Publications

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Burt Dubin’s latest book: “On Being a Master

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Showmanship Strategems

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Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

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Presentation Magic - Speaking Business Success

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A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

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ProgramManual

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Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

NEW:Click here to download your FREE 20 Page PDF Chapter preview of my latest Book” titled “KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

Download above PDF

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

Download above PDF

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

Click here to learn more

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

Download above PDF

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

Download above PDF

NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development/Parenting [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

Want me to write for you? Click here to send me a message

 

How to Avoid Wasting Money You Spend On Adverts

I sent huge amounts of my working capital down "newspaper advertising drainpipes", when I first started out, because I did not have a proper understanding of the important considerations for deciding on how and where to place my ads.

My thinking about advertisements, and how to use them to attract business for myself was terribly "confused".

As is very often the case when one has the benefit of hindsight, after making many mistakes and learning how it should NOT be done, I offer you the following ideas to consider in deciding how to go about getting marketing/advertising exposure for your business.

IMPORTANT NOTE: Since we all differ in the way we look at issues, and of course in how we interprete the experiences we have, it is possible that you may not agree with some of the ideas offered in this article.

As I always say, THAT would be okay: Simply take what you need, and leave the rest for others to consider. Understand also that I make no promises or guarantees that the ideas you get from here will work for you.

It was not that I did not try to get help or advice from those I believed would know, but it was that – with the exception of a few – most people I met with did not somehow manage to get around to telling me(that is of course if they knew) what they knew about the subject, much as they tried to help.

Let me tell you a few things I have since learnt about cost-effectively getting marketing/advertising exposure for my self, through sometimes quite painful(AND "pocket-draining"!) experiences.

1. It Is Often Not How Big They Are, That Matters

Consider this true story. Back when I was in my teens, I was actively involved in competitive school/state level handball. At one time we had a team mate who was rather smallish(compared to the rest of us).

But he was so skillful that virtually everyone he played against had to make extra effort to keep him for scoring on EACH attack his team made. Over time he earned the nickname "Small but mighty" and all who had faced him in "battle" agreed that he was!

As I said in my article titled "How To Choose The Right Web Design Company", size does not necessarily equate to competence – or as is more appropriate to this article: "An advert’s big size will not necessarily make it more potent or effective".

It’s not so much the size that really matters, but how well crafted the message contained in the advert is. To arrive at what would be a well crafted ad, you will need to have built for yourself, in your mind, a clear "profile" or your target audience – demographics like age, income group etc.

Sounds simple and obvious doesn’t it? Which is why I felt stupid for not knowing it.

Looking back, I think I missed it because it required doing A LOT of up front THINKING before going out to pay for ANY advert. Unfortunately, THAT(i.e. "thinking") was not something I did not do much of in those early days after leaving a salaried job.

I just thought I needed to get out there, place the ads, and start responding to enquiries that resulted. Well, my empty bank account soon taught me to slow down – and learn!

What I write in this article, can save you needless, avoidable pains like those I had to endure.

2. You Need To Determine The Right Placement/Location

The placement/location of a well-crafted advert in the medium chosen can make or mar the advertiser’s efforts of getting the maximum possible exposure through it. Classified ad boxes can deliver quite good returns depending on your intended target audience.

You might want to study the different newspapers and magazines to see what type of adverts people place in them. A little 4.5 x 5cm ad box(like one of many that I came across in an edition of the UK Magazine "Management Today"), if placed on a page(s) readers know they can find advertisement, can get sighted/read as frequently as one that is a big as a quarter of a page.

But that’s not all. That kind of box advert very often has the potential of generating even greater returns for the advertiser, if complementary e-mail/internet marketing is used to support it.

3. Research/Use The Right Advertising Medium For Your Target Audience

You need to place your advert in the right news medium. Instead of putting it in a general subject news medium like many of the dailies, consider getting better exposure in a smaller, less widely circulated publication which is mainly consumed by persons likely to be interested in your product or service.

For instance you are likely to get better results by advertising in a paper newsletter titled "Weekly Insights For HR Professionals" sent out to HR Managers of companies in your area, than placing the same ad in a general subject weekly publication.

So, depending on the area of business you’re into, you will have to study extensively the most economic and effective medium of advertisement to use. A good method would be to approach those who have been using them and ask their opinion.

That most people use Tuesday Guardian does not mean you should. Sometimes, that edition can get too crowded that an advert not strategically placed to catch the eye as pages are turned will probably not be seen by any of those who need to see it!

4. What’s The Shelf-Life Of Your Intended Advertising Medium ?

Another factor to consider is the shelf-life of the medium you wish to place your advert in.
You must try to analyse how long you think it will take those you want to reach, to sight the advert. Most publications have a shelf life of 24 hours to one week depending on the type (some are weeklies).

You will have to consider this in placing your advert, because you want to be sure that as many as possible of the kind of people you want, get to see it before another edition is published and the old one becomes obsolete.

Summary – AND A Warning!

Most times you need to do A LOT OF THINKING BEFORE you decide on what advert type to place, and where. My experiences at a point made me decide upon adverts that announced my Excel VB products/services or Speaking/Coaching programs without date/time indication.

My website and auto responder addresses included in those adverts invited interested persons to find out more. This advert was then placed in a monthly publication whose readers generally had interest in the area advertised, and who often read old issues of the magazine.

Since the advert did not reflect a date or time, any reader of the old edition still found it appropriate to follow it up – getting me the prolonged exposure I sought.

Note that these techniques I have described/strongly advocated, help you to cut down drastically on your advertising expenditure. In many cases you might find that using website and e-mail marketing techniques effectively could on their own generate multiplier effects however, that is of course if the kind of people you need to patronise your business use the Internet/e-mail.

A FRIENDLY WARNING! Just in case you are "fortunate" enough to discover your intended target audience are NOT THE kind just mentioned above, I have this to say to you:

Going by the fact the fact that most advancement in societies/businesses across the world today, is technology driven, I would PERSONALLY be wary of spending much of my marketing/advertising budget targeting prospects who have an aversion for using PC/Internet resources!

Defeat Traitors Using Compassion (Hint: Welcome a Judas into Your Life!)

FACT: You can be a genius and still fail due to a "close friend’s" betrayal.

This week, I’m teaching my kids about this. "Et tu Brutus?!" Caesar’s famous exclamation is one of the classic examples of how great people responded to discovery of acts of betrayal by those closest to them.

In my personal opinion, I believe enduring the betrayal of our closest allies, friends, relatives etc, and going on in spite of it, to achieve our important goals in life, is the greatest way to succeed.

Until you have had to deal with such a situation, you probably may never know for sure just how tough you are, or how much you really want to succeed. This article offers ideas for the interested individual about how to turn this type of situation to his/her advantage.

Have You Ever Had A "Judas" In Your Life?

Have you ever had to associate with certain individuals who you later sensed and went on to discover were in the habit of giving out your personal information, or even telling what you consider confidential or "secret" to others they knew from relating with you, you did not approve of?

Some would do this in order to gain the favour of those they passed the information to. Others could do it to spite you – for instance, maybe they feel they need to bring you down, for being (what they consider) ‘too proud" or "overconfident".

Have you ever discovered that a certain person you allowed to get close to you/confided in, turned out to have sought you out so as to gain your confidence and then betray you to those who "sent " him/her? This happens all the time – especially between people or groups that compete against one another. Individuals and large corporations, nations etc all play this game in one form or the other. This article offers ideas for the interested individual about how to turn this type of situation to his/her advantage.

IMPORTANT NOTE: You may not be consciously competing with anyone. However, those who observe you may feel what you are doing affects them one way or the other. This could make them decide YOU are THEIR competition. That makes YOU a target! How do you deal with that situation when it develops? Read on for some ideas.

Welcome A “JUDAS” Into Your life!™

Let me make what should (hopefully) be a humorous addition to this chapter that might make it easier that story and you will find that it was said that Judas was "chosen".

In life, you can decide to see each person that chooses to play "antagonist", "critic" or "enemy" as the "unfortunate Judas" in your own life who is destined to help you achieve another level of success or greatness though one or more acts of "betrayal"!

Now, I will tell you that in my experience, this really does happen. And many times I have personallydiscovered that the "Judas" of my life at any point in time usually lives or works in fairly close proximity to me – denying me the convenience of avoiding him/her! As a result, I am forced to find a way to relate with the person without compromising my position.

Your Judas Will NOT Be Your "Friend" But S/he Can Help You GROW!

The truth based on the above, about the individuals described is that event they they made out to be your "friends", their actions were not those a friend would take. They were in fact more consistent with what an "enemy" would do!

So, what do you do, when you find them out? I say it depends on the circumstances. In my other articles titled, "Do You Know How To Deal With Those Who Mock And Ridicule You?" and "Why You May Want To Rejoice When Others Mock You", I suggested that the reader consider limiting his/her contact with persons who adopted a negative stance of mockery and ridicule toward him or her.

However, in this article, I am referring to persons who have taken it upon themselves to go against you – not just to taunt, mock and ridicule, but to bring you down or even harm you. Such persons would be correctly described as enemies. But rather than run away from them or hide, I want to ask you to see them as quite useful to have around!

The Dalai Lama Believes We Need Enemies

The Dalai Lama is the spiritual leader of Tibet, who has (I understand) been in exile for some decades now, since the Chinese occupation of his country. There is a quote I read somewhere credited to this great sage, that have personally found quite instructive:

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Enemies test our ability to feel compassion, and strengthen us in doing so” – Dalai Lama.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

The Dalai Lama Is Right

It is my belief that we need "enemies" or antagonists in our lives. They help us to keep our heads from going into the clouds, and by so doing help us stay "human" especially when we’ve been successfully forging ahead in pursuing our magnificent obsessions!(To learn what I mean by "Magnificent Obsession", read the article version of my 113 page self-help print manual titled Ten Ways You Can Use Self-Development To Create The Future You Want.)

Personally, I would “get worried” if everyone around me keeps saying they like me, and I never run into anyone who feels or acts differently. I once heard it said that “a little dose of paranoia is healthy”. My point is that it would be folly for anyone to expect that everyone else would like her. I said this earlier and I’m saying it again: there will always be people who will not like you (or will not want to work or cooperate with you). You MUST prepare – and learn how – to deal with such people.

Also, it is my opinion that we need the periodic ”tests” of our abilities posed by those people who refuse to “like” us and who give us a hard time. Just imagine if everybody liked you and always gave you an easy run. Imagine if everybody said you were their favorite and there was no single person who expressed reservations about you, or was cynical about what you could or could not do (?).

What If We Stopped Having Bad People Or Bad Things In This World?

Maybe I’ll take it a bit further – what if we suddenly stopped having "bad people" or "bad things" happening in the world? It would be quite boring and unchallenging to continue living here wouldn’t it? We lock our cars because someone could gain easy entry if we didn’t. We watch what we say because a mischievous person might report to others when we say things that are not exactly "nice" about them.

Simply put, “bad” people – or the possibility of a bad thing happening – keep us alert and “on our toes”. It is this same consciousness that makes us teach our children what they need to do to stay safe and out of trouble when they are away from us. Without the knowledge gained from the previous so-called "bad" experiences in society, we would not be wiser about how to live in this world – talk less of being able to advise our children – would we?

Now, a person that perpetually antagonizes us might eventually push us to a point where we actually develop an intense dislike (or hatred) for him. The Dalai Lama however challenges us NOT to harbour such feelings towards anyone – even when it is someone that obviously takes delight in causing us pain or discomfort. It’s ironic that most religions actually advocate this philosophy for adoption by believers and YET, many believers find that they are often unable to really practice it!

Why? Because they are human, and it actually takes tremendous effort and commitment to maintain a compassionate disposition to people who make things difficult for us, or do not like us! It’s so much easier, for instance, to read the portion of the bible where the believer is asked to "turn the other cheek" than to actually do what it says. I am sure many who read the foregoing statement will understand what I mean. When it comes to "doing" it , a lot of people “struggle”.

The secret to mastering the art of feeling compassion for one’s "enemies" or "antagonists" is to ALWAYS remember this:

Without the "threat" of a bad thing or person coming around to do us "harm", we are likely to relax to the point where we lose grip of the things we already have in control. Think about sports – the team or individual that usually wins is not necessarily the one that scores first. No, it is often the one that gets in the lead, then STAYS ALERT to – and thwarts – all attempts by the opponent to equalise till the game ends!

Like I said earlier, the Dalai Lama is right because ALWAYS, at the end of it all – maybe when I’m moving on – I find that I have become stronger due to the perpetual presence of my "Judas(es)".

Some typical benefits include increased "mental stamina", "thickened skin", "self-control" etc.

This has been my personal experience.

I am sure you will find that yours will be similar (or better) if you adopt this philosophy towards your "enemies" or "antagonists".

"To Laugh Often And Much, To Win The Respect Of Intelligent People And The Affection Of Children, To Earn The Appreciation Of Honest Critics And Endure The Betrayal Of False Friends, To Appreciate Beauty, To Find The Best In Others, To Leave The World A Bit Better, Whether By A Healthy Child, A Garden Patch, Or A Redeemed Social Condition; To Know Even One Life Has Breathed Easier Because You Have Lived. This Is To Have Succeeded!" – Ralph Waldo Emerson

So, are you ready to welcome a Judas into your life today? It could be the start of your climb to a new level of personal success!

PS: This article is based on excerpts from the original piece written by Tayo K. Solagbade in October 2006.

To Succeed More, You Need a Real World Understanding of the Meaning of Intelligence

We often hear (or read) this word – “intelligence” – being used in different situations by different people e.g an intelligent "writer", intelligent "student", intelligent "speaker", intelligent "artist", PLUS on a less approving note, an intelligent THIEF ! :-)

In this article, I advocate the adoption of what I consider ONE all embracing,and real-world relevant definition of intelligence, which can help those who use it live more successfully.

The word intelligence basically refers to some form of ability to do things. In conventional use for instance, the term typically describes a person’s (academic) aptitude regarding the use of words, figures, and various forms of computation.

A broader application is inclusive of body skills (e.g. an intelligent footballer), familiarity with concrete materials, ability to adjust to new conditions and/or facilities in solving new problems etc.

But, What Exactly Is Intelligence?

The brain can be developed just the same as the muscles can be developed, if one will only take the pains to train the mind to think” – Thomas Alva Edison

Intelligence is also used to describe how a person deals generally with people, things, ideas and events.

Research has shown that about 20% variation in the Intelligence Quotient (IQ – expressed as a ratio of an individual’s mental age to her chronological or real age) of individuals is caused by factors like quality of nutrition; health; sleep; experience; social contact; drugs taken by mother and general upbringing.

But age has been found to have little influence on the level of intelligence as measured by IQ.

In fact it’s been found that maximum mental growth is achievable at age 13, stabilizing at about 70. Also, and contrary to societal myth, modern brain research has now shown clearly that mental abilities of human beings do not reduce with ageing.

Tony Buzan (inventor of the world-famous Mind Maps®) is widely regarded as a world authority on the brain, memory, creativity, and speed reading, reports. In his Speed Reading book, Tony stated that Dr. Marion Diamond of the University of California confirmed via research findings that “there is no evidence of brain cell loss with age in normal, active and healthy brains”.

It was found that if a person actively uses and “trains” her brain (Buzan’s Centers and books teach HOW), there is a “biological increase in its inter connectivity complexity resulting in a significant rise in the person’s intelligence”.

This explains why after people in their sixties, seventies, eighties and nineties are “brain trained” at Buzan’s centers, measurable, statistically significant and permanent improvements are achieved by the old people in every area of mental performance!

By the way, one (long-discovered) way of training your brain is by frequent reading and thinking – according to geniuses like Thomas Edison and Albert Einstein.

Most debated probably has been the issue of how Sex and Race affect intelligence. It was once believed (and some still do today) that the black race was less intelligent than their white counterparts, and females less than males.

There is however no research evidence to support those assumptions.

A Definition I Advocate For Adoption(Using "Academic Performance", "Murder Investigations", And "Interpersonal Communication" As Case Studies)

Over the years it’s been agreed that IQ is limited as a measure of intelligence – even in the academic dimension. Intelligence has increasingly become recognized as a result of one’s total life experiences.

This means intelligence tests results express how well one has learnt to achieve in the areas, which are being measured by the test. This is why I believe that Robert Kiyosaki’s father’s definition of Intelligence, as “the ability to make finer distinctions” is most appropriate for real-life use.

1. Schooling: When Robert Kiyosaki was ten years old, his friend and classmate Andy was announced to the class(after an IQ test the entire class had taken), as a “genius with a high IQ”.

But Robert’s father in response to his son’s subsequent queries about the definition of intelligence simply told him it referred to a person’s "ability to make finer distinctions”.

Robert said he learnt from his Dad’s explanation that Andy his friend was smarter than him in the classroom because he could learn better there, but that did not mean Andy was smarter than Robert(THAT was the "finer" distinction"). This understanding went a long way to make him finish his schooling instead of dropping out for fear of being called stupid etc.

"A person does not need to go to college to learn facts. He can learn them from books. The value of a liberal arts college education is that it trains the mind to think…Imagination is more important than knowledge.” – Albert Einstein

2. Murder Investigations: In the society I live/work in some types of law enforcement agents are renowned for their aversion for "making finer distinctions".

For instance, when one of them sees a dead body, a knife and a man seemingly "loitering" nearby, s/he immediately decides the loitering man MUST have killed the dead person – else what could s/he be doing there at that point in time(God help us all!).

So s/he conveniently puts the "loiterer" in jail and tells his/her boss a suspect has been found. Soon (except the poor "loiterer" has providence on his side), the case is announced as solved, and a possibility innocent person sentenced to time in prison!

Why do they do this? One school of thought has it that maybe because that option requires the least thinking – or quickly satisfies people that justice has been done, and frees the agency from having to answer questions about how far investigations have gone and so on.

Under different circumstances, a murder investigation would be prosecuted more thoroughly. Typically, the lead detective/investigator will go the extra mile to do some thinking.

Often s/he would try to establish a “motive”, and in the process probably discover something others missed and (maybe) end up finding the “true” killer.

The logic is that except a person is confirmed mad or insane, he/she would have had a “convincing enough reason”(motive) for committing a crime.

The investigator has to establish what that motive was, and get concrete evidence to support his findings. If he cannot, the law prevents him from holding on to the suspect longer than a specified period. So he continues digging. This method has helped detect people being “framed” or who decided to own up to crimes they did not commit so as to protect loved ones.

Agatha Christie’s suspense filled detective stories provide an excellent example of how deep thinking is(and should be) applied by investigating officers in solving cases of crime. The lead character – Inspector Hercule Poirot – solves cases by applying deductive reasoning and making finer distinctions.

The moral here: Actually derives from looking at the methodology employed by the investigators. They get information, then subject it to logical reasoning against the background of prior information, and based on that make deductions which then guide them on deciding what action to take – leads to follow etc. It takes people who do plenty of deep thinking and strive to make finer distinctions(so as to avoid jumping to wrong conclusions) to work like that.

Sometimes the obvious thing is not always the correct or most important thing.” – Tayo K. Solagbade

3. Interpersonal Communication: Successful communication has occurred when the words I write/speak to another person(s) are received and understood by my target audience exactly as I intended it.

However there are two sides to the communication process – that of the "communicator" and that, of the "communicatee". If the former does a good job of passing her ideas across, it does not necessarily follow that the latter will receive(or “admit“ receiving) the intended communication!

This may be so for 2 main reasons. One, the communicatee may unconsciously have “noises” (like biases, preconceptions, past experiences etc) interfering with his interpretation of the message. Secondly, he may simply deliberately feign misunderstanding to make a point.

Both cases happen all the time. Sometimes it is said that people will hear only what they want to hear – no matter how many times you tell them what you actually mean. (Re: Inter-tribal, ethnic or racial conflicts).

This almost hopelessly booby trapped situation that anyone who has to communicate with others faces, I believe is what led Dan Kennedy to refer to what he called a "Communication Minefield".

For a sincere hearer to truly understand a message, he/she must be objective, listen actively(and not pretend to) and be able to make those finer distinctions i.e. apply intelligence.

But then not everyone knows how to do the last part i.e. make the distinctions.

And that’s why I am writing this article( to impress upon the reader the NEED for him/her to begin to do this from now on). It is also why we must thank Robert Kiyosaki for sharing his father’s definition.

A reporter once asked Albert Einstein: “What is the speed of sound?”, to which the genius replied: “I don’t know. I don’t carry information in my mind that is readily available in books”.

Always Weigh "The Evidence" Or "Information" Or "News" About A Person/Issue Against Your Personal Observations BEFORE Taking A Stand!

Let me put it this way. A Police investigator that arrests, jails and get conviction of an innocent person for a crime the latter did not commit will likely be called “stupid” or “unintelligent” by his boss if/when eventually his error is revealed.

So, to appear intelligent, you must not only strive to employ objective, deductive reasoning and thinking, but you must also have the courage to follow your resultant insight/convictions right to the end, so that your actions end up being appropriate and justified. Let’s face it there is hardly anyone who doesn’t’t want to be called intelligent !

So when next someone comes up to you, for instance, with some "gossip" or negative information about another person, you might want to (and I do mean "literally"!) pick up up a teaspoon of salt and put it in your mouth.

The objective will be to jolt your senses, and help you remember to "make finer distinctions" in assessing the person you have been told about. I have seen many highly educated and otherwise extremely intelligent persons so readily draw conclusions about someone they have NEVER even met, based on negative information fed to them by another person.

It is my considered opinion, that evidence of a persons true intelligence – and education – can be readily seen in how s/he weight information available about a person or issue against actual observations s/he is able to make through deliberate personal effort.

Many times those who fail to look below the surface fall victim of deliberate manipulation by devious persons against their perceived rivals or opponents I do not like being used, and will never try to use anyone against another.

However societies tend not to be lacking in people who readily resort to campaigns of calumny to discredit someone they dislike.

And this works quite well when those they feed the bad information fail to "apply their powers of discretion and discernment" by checking to confirm that what they have been told is a true and accurate representation of the person or issue in contention.

The result: reputations are ruined; characters assassinated and lives/careers destroyed. If not for anything else, I urge you – for the sake of your own good name – to begin making finer distinctions today, in deciding how to use information that those you meet or relate with pass to you.

Chances are great that over time, you will not only discover those around you whose word cannot be depended upon, BUT you will also avoid being named as one of those responsible for spreading falsehood about others.

Final Words: Some People’s Egos Keep Them from Learning!

And that’s because they hold faulty definitions of intelligence in their minds. They think being intelligent means appearing to be “cool, calm and collected”; never making mistakes, failing or being at fault i.e. always being right.

In fact they MAKE SURE of this by doing everything possible to hide away ANY and EVERY evidence of their failures or mistakes, so no one ever gets to know!).

But that does not really work in the end, as the limited and mediocre, accomplishments they record in their lives very often attest to the fact that they have not been sincere in their past actions!

"When you fearlessly pursue excellence by repeatedly failing and learning from those failures in order to succeed at newer and higher levels in life, you ALWAYS gain an edge over those who choose to play safe." – Tayo K. Solagbade

Learning is a never-ending journey. Yet after one little achievement, some people “hang up their gloves” and go ahead to live on THAT “old glory” till they die. Worse still they seem to be able to find others who praise them for doing so!

The reverse obtains where there is an entrenched culture of striving perpetually for excellence. In such successful societies, people have a habit of "making finer distinctions" – and so never settle for average, since they always realize they can do better if they try harder.

To achieve our full potentials as individuals and as a nation, we must adopt the right definition of intelligence, and begin to make finer distinctions in our everyday pursuits so as to achieve sustainable progress.

NB: This article was first published online by Tayo K. Solagbade, via his former 9 year old primary domain (www.spontaneousdevelopment.com) – & later Ezinearticles.com – several years ago.

No. 158: To Achieve Sustainable Selling Success, NEVER Stop Marketing!

In late 2007, I had a setback when I broke a fundamental rule which I’ve summed up as:

“Never stop marketing. Not even when business is so good that you’re over booked!”

Ignoring this is often what causes the feast-famine cycle many people pass through! In this issue of my newsletter, I use a true personal story to explain why this is so, and what you can do.

SCROLL DOWN TO READ FULL ISSUE

 

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 8th September 2014

No:158

Title: To Achieve Sustainable Selling Success, NEVER Stop Marketing!

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


Logo - Tayo Solagbade's Self-Development Academy

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 158: To Achieve Sustainable Selling Success, NEVER Stop Marketing!

In late 2007, I had a setback when I broke a fundamental rule which I’ve summed up as:

“Never stop marketing. Not even when business is so good that you’re over booked!”

Ignoring this is often what causes the feast-famine cycle many people pass through! In this issue of my newsletter, I use a true personal story to explain why this is so, and what you can do.

When I made that mistake in late 2007, things got so bad I could not fuel my car…

For up to 3 weeks, I left my car parked in front of a public secondary school (where it had run out of fuel) off the major road leading to the popular Berger roundabout in Lagos.

Each day I walked past it at 5.00a.m to 5.30a.m, on my way to Ikeja – which was 1 hour away on foot (I did not have money to pay for local transportation either).

To help you put the above in perspective, I should mention that I’d started the year doing fairly well, and with no reason to imagine that things would not get better.

I mention this to warn you that “good times” have to be “nurtured” by you, to ensure they last.

In my case, I completed various custom Excel-VB software development projects during the year. And things had been looking really good.

But I had not learnt enough to NOT make the mistake of NOT marketing while working.

So, when I went through a prolonged period without winning new work, I got into trouble with my cash flow.

I was sorely tested during this period. But I dug deep and forced myself to re-read Napoleon Hill’s Think and Grow Rich.

It’s amazing how suffering brings great clarity to the human mind, The things you read and feel, and SEE, offer much deeper meanings and insights.

This is why “fasting”, and meditating can be very beneficial when done right.

One day, I visited a business centre in the Opebi area of Ikeja to make photocopies.

I noticed they were having problems accurately computing total sales and expenses for the past week, using detailed records kept in notebooks used by the employees.

They had no formal book keeping system in place, so they were using a large calculator. The problem was it got very confusing and they kept mixing things up as customers came and went.

After a while I got involved and studied the records while trying to help them decide on the best way to go about it.

However, in my mind an idea was already forming. I saw the PC on their table, and knew it had a copy of MS Excel on it.

But I knew from interacting with the owner, that asking them to use MS Excel to solve the problem themselves was unlikely to work, and possibly lead to major errors.

So, I quietly resolved to build a little app for them to use.

48 hours later, I’d finished the first version of what I called Excel-VB driven”Business Centre Cash Inflow & Outflow Tracker” (click here to request details of it, including screenshots and Youtube video demonstrations).

Excel-VB driven”Business Centre Cash Inflow & Outflow Tracker” (click here to request details of it, including screenshots and Youtube video demonstrations).

Ironically, when I went back and showed the app to the business centre owner, she indicated no interest. This was despite the low price I offered her i.e. N1, 500.

It is instructive to note here, that earlier in the year, before the setback, I’d completed a N100K project earlier to build a “Hotel Records Management System (HRMS)”.

It worked via the hotel’s intranet (internal network) allowing different departments to access the modules relevant to them.

Compared to that hotel app, however, I had already done the work to build the BCCT app, and I knew MANY others would find the app useful. That was what informed my low pricing.

As a result, when the business centre owner declined, I simply went out to market it to others.

Sales did not happen immediately…but eventually they did!

It took me time to perfect my sales (elevator) speech. And I also had to learn how to profile those most likely to buy, and how to win their confidence.

I copied the app on to multiple branded auto run CDROMs I created. Then I walked from office to office from morning till evening, taking breaks when I could.

In the evenings, getting back home often involved walking for 1.5 hours from Ikeja to my place in the Ojodu area. However, since I was cash strapped, I decided to visit business centres in the Ogba area, closer home, so I could walk for about 45 minutes to get home.

This led me to discover shortcuts and side streets, which if I’d been driving I would never have noticed.

Later on, when my car was back on the road, I made good use of my new knowledge of those side streets to avoid major holds up and get to my destinations with minimal delays.

In Lagos, that can be a valuable ability!

To cut the long story short, the struggle I went through in late November 2007 helped me develop my street smart marketing aptitude.

I emerged better equipped to get people to buy from me – within minutes of our meeting.

One Example: I vividly recall the lady owner of a Travel and Tours company in a plaza at Ogba-Ikeja, saying (as she signed my receipt):

“Mr. Tayo. You are really a good salesman. I can’t believe I’ve agreed to pay for this software now, and then let you come back to install it tomorrow!”

In truth, I never imagined she would agree either!

You see, TRUST is one thing very hard to find between people transacting business in Nigeria – it’s “pay and get the product or service instantly”. Few will accept to let you come back the next day to give them what they pay for. Especially when you are an individual they do not know!

The lady CEO had watched my demonstration on the CD, and said she was interested in the app. But because she had an appointment at the airport, she suggested I come back the next day so she could pay, and I could install the app and teach her to use it.

However, my – now – keenly honed selling instincts made me counter-propose that she pay and have me come in first thing the next day to do the installation and training:

“That way, you will be sure that you’ve tied it down at this special price I’m giving you” I said.

And what was the price?

It was a mere N2, 500 – for a 650KB workbook app!

(NB: Today, the latest version sells for N5, 000, and is about 6MB in size, with superior enhancements – like my trademark automated modeless floating data entry form – to make it Excel-novice proof. It’s come a LONG way. Tomorrow, I’ll publish a blog offering it for sale to interested persons. Click here to request details!).

Using my painful 2007 experience, I hit the ground running with my marketing in 2008…and it paid off!

Starting in January 2008, an old client hospital called me in to build a Cash Office Payments Manager, for use in tracking indebtedness of patients.

My much improved negotiation skills and gut level instincts helped me win a profitable payment for the project, which I wrapped up in 48 hours!

2 months later, I won a new client, who paid me to build a Hotel Restaurants and Bar Manager application for her popular neighbourhood hotel.

3 weeks after finishing that project, I used my pavement pounding skills to sell the app to a much larger hotel (well known for events by musical celebrities) in the Ikeja area.

By the middle of the year, the MD of a cookies manufacturing company called me based on a referral by his cousin (the manager of a professional photography studio) who had purchased my “cheap” N2, 500 BCCT app.

I would go on to execute multiple highly profitable projects for that company i.e. marketing my “cheap” app opened doors to high paying projects with large clients companies!

Final Words: Spending is unavoidable. If you do not keep getting money in, you will most definitely continue spending. That means you WILL eventually run out of cash!

That’s what happened to me – more than once. I’m wiser now.

But I first had to learn the hard lesson, to NEVER stop marketing while I had a job in hand.

Today, those who follow my work know that I continue using multiple channels, to promote my products and services to my target audiences.

Even when I had multiple projects in hand about a month ago, in Cotonou, I NEVER stopped my various marketing activities. And this has continued to generate multiple quality sales leads, some of which have resulted in sales of my products, and profitable clients for my services.

As I type this, I’m in Lagos-Nigeria, approaching the end of a Web Marketing Systems development project for an Ota-Ogun state based NGO.

Few months back, in June (2014) they’d invited me to give a paid Web Marketing Coaching talk to members of their media unit. Then last month, they’d paid to have me develop the WMS.

Apart from a referral by a relative who is a member of the board, and requested I meet with the CEO in Lagos. their decision to hire me was based mainly on marketing resources I supplied: before we met, and which I left AFTER giving my talk.

Even after I leave, my marketing resources continue to “speak” to them on my behalf.

A good example was an auto run CDOM based slideshow version of the talk I gave them, along with 3 MP3 audio versions of a 3 part article on Web Marketing published on my website.

And since I practice what I preach online, ANYTIME they visit my website or blog, those I market my work to will encounter new and often useful content.

Here’s what Burt Dubin said in one of his business marketing articles for experts-who-speak, that he mentors across the world:

“You are a marketer first, and an expert second.” – Burt Dubin

That’s powerful wisdom that has helped countless experts find more consistent marketing success. If you remember and act on it, you will achieve similar results!

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Have a great week :-))

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www.tayosolagbade.com - Invite me to Speak FREE Anywhere in Africa...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

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Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read
Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

NEW:Click here to download your FREE 20 Page PDF Chapter preview of my latest Book” titled “KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

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Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

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NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

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FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

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FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

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NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development/Parenting [Wednesday]:

Entrepreneurship[Thursday]:

General [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

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…a multi-disciplinary blog for people passionate about reaching their goals!