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No. 180: 3 Key Strategies for Making Clients Want to Hear From You

We all have people we LOVE taking phone calls from, getting emails from, or even having visit us. Typically, they command our ready attention and interest because they make us feel good. I explain how to make yourself that kind of person.

To put it the Science of Getting Rich (SOGR) way: they are advancing personalities who create the impression of increase in our minds, by leaving us “feeling” better off EVERY TIME than they meet us.

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Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 9th February 2015

No:180

Title: 3 Key Strategies for Making Clients Want to Hear From You

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 180: 3 Key Strategies for Making Clients Want to Hear From You

We all have people we LOVE taking phone calls from, getting emails from, or even having visit us. Typically, they command our ready attention and interest because they make us feel good. I explain how to make yourself that kind of person.

To put it the Science of Getting Rich (SOGR) way: they are advancing personalities who create the impression of increase in our minds, by leaving us “feeling” better off EVERY TIME than they meet us.

I outline below, 3 key strategies for making people want to have you around…digitally or in person…be it in your personal or work life.

a. Provide people useful information and education:

This works like magic.

Done right, it will make people choose to signup for your newsletter, join your mailing list, LIKE your Facebook fan page, add you on Google plus, follow you on Twitter, subscribe to your Youtube channel etc.

Anything to stay connected with the good stuff you churn out!

As an expert in your field, article marketing via blogging is a very effective way to do this. You can take it a step further by publishing special reports, books and other information products.

b. Provide solutions to people’s problems:

This is what Americans call a “no-brainer”.

We all love being around people who know how to solve problems. The guy or gal who often has the answers. Now, imagine that YOU become that kind of person, as an expert in your field. So much so that apart from clients, even your professional colleagues seek you out for help?

Yes, it is possible to be that way, and if you can develop yourself enough, it will make others LOVE having you around, and/or calling them.

The late Herman Holtz was referred to as the Consultant’s Consultant – because he epitomized the above.

Another person who perfectly fits the above mould is Burt Dubin. His tagline reads…

“Burt Dubin works with people who want to be speakers and with speakers who wants to be masters.”

Do YOU want to be a speaker or master? Click here to learn more about how Burt can help you.

C. Be considerate – better still, be emotionally intelligent, in dealing with people: Go the extra mile to help them

I consider this the most important strategy – because too few people do it today. So anyone who does it will readily stand out, and get LOVED for it. I know this because I enjoy that benefit.

Too many times I see the service provider, vendor or business owner who fails to put the interests of his/her target audience into consideration, in taking decisions about how to operate.

I learnt a long time ago, well before I became self-employed, to proactively investigate and identify potential obstacles that those I “served” could come up against.

Example 1: As a manager in Guinness’ fast paced multinational manufacturing workplace….

Due to my versatility and quick learning ability, I seldom encountered problems in getting my work done that stumped me. But that was not the case for many of those I had to work with – in my department as well as other parts of the brewery.

However, I had been trained to always see the big picture, and I knew that if I did well and others did not, the company would not do as well as it could.

So, rather than leave others to deal with issues that cropped up on their end alone, I actively went out of my way to put my multiple skills and knowledge at the disposal of others (often surprising many who knew they would have done the opposite!), till they succeeded.

Over time, my demonstrated attitude won me extensive goodwill that led to repeated career advancing cross departmental secondments.

Example 2: Today, as an entrepreneur, I constantly think up ways to help clients save money, time, effort and resources in achieving their goals.

For instance, earlier today, I exchanged text messages with, and later called Abdul, a Kano based client, who has purchased several solutions from me, over the past 5 years.

I’m currently developing a Web Marketing System (WMS) for his agro-consulting outfit. When he asked about the DVD I’d promised to send with a copy of the Poultry Farm Manager software he’d taken up via last December’s promo offer, I wrote back as follows:

“…Like I told you, I want to record tutorial videos for your webmaster on how to update the website & blog contents. To enable you watch the videos offline, I want to add the videos and PDF webmaster guide to the DVD along with all the Poultry Farm Manager files. That way, you make the most of the payment you made…”

The client readily expressed his appreciation for this option I’d adopted, saying it would save them having to stay connected (and paying for connectivity) to watch the videos online.

You will agree with me that I did not have to do any of that.

Indeed, I know many IT service providers do not even bother creating ANY video or PDF guides of any sort for their clients to study – talk less of trying to save them money in using such resources.

Yet, my experiences as an entrepreneur have proven that when a client sees that you consistently going out of your way to help him/her do better, s/he will LOVE having you around (by giving you repeat business) – and will tell others about you.

Example 3: Most of my clients, and even my subscribers, yet to buy from me, readily take my calls and respond to my emails.

I’ve met VERY few of them in person over the years, but many have both my Nigerian and Benin Republic numbers stored on their phones, so that when I call, and try to introduce myself, I’ve been surprised to have them say “Yes, I know it’s you, Mr. Solagbade.”

In the last 2 months, I’ve been sending out FREE copies of some of my information products to my subscribers – personalized with their names on each.

I tell them it’s my way of thanking them for considering worthy of access to their inboxes. And for those who bought from me, or referred buyers, I gave gifts of my software etc.

I ask NOTHING from my clients when I do the above…

Since I already send them articles at zero cost, via email, it becomes obvious that I’m giving A LOT away, providing them very little, if at all ANY excuse, to NOT want to stick around on my mailing list, or want to hear from me.

It may seem to be no big deal, but people notice your efforts, when you act as described above, and if asked WILL gladly tell others about you

I say this from personal experience.

For instance, In case you’ve not heard him, or read his testimonial, my demonstrated attitude in this regard is what made a Clinical Audiologist client say the following in an impromptu video testimonial I recorded in his office last December (2014):

“(Tayo Solagbade) is somebody that when you enter into conversation with him, you ke(ep) on talking without having to end it. He’s good. Good.” -. Simeon O. Afolabi, Clinical Audiologist, BSA Hearing & Speech Centre, Lagos/Abuja – Nigeria Click here to read the full testimonial transcript or watch the video

Final Words: It goes without saying, of course, that there will be exceptions to the above…

Some clients, no matter what you do, will never appreciate your efforts.

It’s just the way the world is.

My advice, however, from extensive experience handling quite a number is: WALK AWAY before they drain you dry, of the enthusiasm you need to serve those who will value it!

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested in.

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development/Parenting [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

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Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

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[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

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Showmanship Stratagems

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Burt’s Flagship Album

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With its Money back if not delighted Guarantee hardly any are returned.

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Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

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ProgramManual

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No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

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Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those Aspiring (Volume 1)

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Download above PDF

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NEW: Get 2 Real Life Poultry Layer Farm Start-up Business Plans (PLUS Customization)!

Screenshot of the 1,000 bird Poultry Layer Farm Business Plan I prepared and sent to a new client in Nigeria - click to read the article I wrote on it.

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New Ebook (55 pages): Best Practice Farm Management (& Performance Measurement) for Profits – No. 1 of 4

Screenshot of ebook in online store

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New Ebook (57 pages): Farm Business Start-up (Information, Education & Inspiration) – No. 2 of 4

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New Ebook (55 pages): Best Practice Livestock Farm Business Feed Formulation – No. 3 of 4

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New Ebook (58 pages): Best Practice Farm Business Marketing – No. 3 of 4

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NEW: KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book

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Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

Download above PDF

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NEW: EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Learn more here

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NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

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FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

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FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

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NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

 

[IMPORTANT: This blog's contents are being updated following the transfer to www.tayosolagbade.com from my former domain - Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains "spontaneousdevelopment.com", simply change it to "tayosolagbade.com" - and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Your Gifts for Subscribing

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Submit the form below to get a download link to the PDF version of my newly revised

Once you submit the form below, you will be taken directly to the downloads page, just as an auto-response message will be delivered to your inbox, with links to the promised gifts.

I look forward to meeting and/or working with you!


Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app - watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

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