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No. 155: To Excel, Avoid Rigid Routine & Focus on GETTING RESULTS THAT WORK!

Last Friday (15th August 2014) a.m., at Mr. Biggs’ Maryland outlet in Lagos-Nigeria, I met – for the FIRST time ever in 2 years – with Enuenwemba Chukuyenum (Chuks) – a past buyer of my Ration Formulator app.

We shook hands, hugged, then held each other like old friends (see photo below), while my 15 year old son (who accompanied me as part of coaching I’m giving him) took a photo of us!

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 18th August 2014

No:155

Title: To Excel, Avoid Rigid Routine & Focus on GETTING RESULTS THAT WORK!

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


Logo - Tayo Solagbade's Self-Development Academy

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email it to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 155: To Excel, Avoid Rigid Routine & Focus on GETTING RESULTS THAT WORK!

Last Friday (15th August 2014) a.m., at Mr. Biggs’ Maryland outlet in Lagos-Nigeria, I met – for the FIRST time ever in 2 years – with Enuenwemba Chukuyenum (Chuks) – a past buyer of my Ration Formulator app.

We shook hands, hugged, then held each other like old friends (see photo below), while my 15 year old son (who accompanied me as part of coaching I’m giving him) took a photo of us!

Photo: Tayo K. Solagbade with Enuenwemba Chukuyenum (Chuks) - We shook hands, hugged, then held each other like old friends (see photo below), while my 15 year old son (who accompanied me as part of coaching I’m giving him) took a photo of us!

The Internet Is an Amazing Resource that Eliminates Boundaries

For those who have followed me online for a while, you most likely know I’ve come a long way since January 2002, when I left Guinness Nigeria to become self-employed.

And especially since July 2005, when, while on a 2 week exploratory business trip to Accra-Ghana, I commenced using article marketing on a formal basis to promote my products and services to a global audience.

Since then, I have developed my own brand of online marketing, which I call a “Web Marketing System” (WMS). And it has been instrumental to my ability to achieve increasing “marketing” visibility – leading to enquiries/sale to buyers within and outside Africa.

That WMS was what led Chuks (who provides high profile extension support to farm CEOs) to discover – via search engine results pages – the Farm Business Support solutions I offer.

We agreed to meet on that day, to discuss further about potential benefits of my Poultry Farm Manager software (watch 16 videos here), and a FREE talk I offer Farm CEO groups, titled “3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

Isn’t it amazing how we’ve arrived at this serious level of formal business relationship, based ONLY on the use of my Web Marketing System?!

To Market Unique Solutions, Traditional Marketing Techniques May Not Work for You

To get where I am today, I learnt the hard way that promoting the unique range of products and services I offer rarely works via traditional channels.

In marketing software development and freelance writing solutions (like I do) even those who can afford to use them rarely reap profitable returns on their investment in TV, Radio, and Print media.

I quickly learnt the hard way, when I exhausted my limited funds placing ads in newspapers as a start-up.

The desire to do better however drove me to painstakingly test a huge variety of alternative channels.

Until I discovered I needed to develop the skills to leverage the web as a primary low cost business marketing tool.

Today, over 90% of my sales leads come via e-mail, face book, website contact forms, newsletter subscriber referrals etc.

Most of those who reach out to me in this manner often tell me they discovered me via Google. Especially through my articles or PDF reports, books and especially my SD Nuggets blog and You tube video channel (which hosts tutorial/demonstrations for some of my popular Excel-VB driven software products).

It Is NOT Easy to Succeed Using Unconventional Methods, But When Done Right, They Yield Profitable and Lasting Results

Now, I must say that even though the results today appear to be coming rapidly, it was NOT like that in the early days when I started out.

It has taken me lots of diligent and intelligent hard work.

To achieve similar results, you must be willing to work hard as well, and to also explore UNIQUE ways to apply your creativity.

Marketing is ultimately about creating positive perceptions in the minds of your target audience, to make them believe YOU can help THEM.

It does not really matter what you do or how you do it (so long as you’re ethical).

The RESULTS you get, especially in terms of the desired reaction you successfully elicit from your buyers, is what really matters.

The interesting thing is that most of what you need to do will rarely have been taught to you before you leave school!!

Below I use the true stories of 2 well known achievers to illustrate my meaning…

1. Breaking the Rules to Succeed in Business (The James Brown Example)

Over the weekend I (along with my kids) watched the movie about the life of James Brown: the Godfather of Soul.

In one scene, a member of his band who played the guitar questioned Mr. Brown’s instruction that they all play their instruments at the same time – like “drums”. He noted that some instruments, based on what he learnt in music school had to be played to “follow” some other instruments.

James Brown looked at him and said “How many hit songs do you have son?

The silence from the guy gave the answer everybody already knew: NONE.

Then Brown turned round and asked the rest of the band “Does it sound good?”(in reference to the unconventional playing of instruments he made them adopt).

They said “YES!”

And based on that he said they would play it the way he’d told them to.

We all know James Brown’s music influenced the evolution of MANY great musicians – including Michael Jackson, and our own Fela Anikulapo Kuti.

That’s proof that his approach produced the desired results, making others choose to LEARN from him!

2. Breaking the Rules to Succeed in Business (The Henry Ford Example)

The lesson I learned from watching the above mentioned move is the same as what one can easily take away from the story of Henry Ford, about the time when a group of journalists tried to use questions to make him look stupid.

As I read it, they argued that Ford being an illiterate was really not responsible for the success of Ford Motors. That he actually knew nothing and was in essence ignorant. And they believed it was the trained and educated engineers he employed who made him successful.

Each time they asked him questions relating to technical aspects of automobile manufacturing, Ford simply called in one of his employees who he knew was competent in that area, and asked him to answer the journalists.

Eventually, he told them he did not need to know such details about what it took to make the cars.

Instead what was important was for him to know how to find those who knew what was needed to get the different aspects done correctly, and then to organize them to work together to achieve that goal.

It was an answer that proved Ford to be a man of real education. One who knew that knowledge applied to productive ends matter more than abstract knowledge

James Brown – like Henry Ford, and Thomas Edison – had little or no formal exposure to classroom education.

Yet, each of these men succeeded by tapping deep into his/her creative God-given talents, and using it to supervise and organized formally schooled others, to achieve challenging goals they fearlessly set for themselves.

Each man demonstrated an impressive capacity for developing successful models that enabled them “sell” their products and services successfully.

For instance, the James Brown movie revealed how he readily challenged the “promoter” who marketed his records and shows.

At a point, rather than “stick with making music” and leaving the business to the promoter, he literally took over the promotion of his music, by (as he loved to say) “flipping it” – injecting his own money – to achieve unprecedented street smart marketing success in selling his music/shows.

Anyone Can Succeed Using Unconventional Business Methods

That’s a FACT. So, this is not something you have to go and enroll for some new course or workshop to learn.

Just be willing to search for useful information of low to zero costs strategies for marketing products/services on and off the web.

Then read and creatively put what you learn to use.

Develop the habit of testing what you try out in as many different ways as possible – until you find something that works. Then tweak that until you get it working optimally. Once that is done, find a way to replicate and reuse it again an again.

This is what I did, and still do today, to succeed.

I learnt to do so, by studying many others and creatively adapting what I learnt they did, to suit my purposes.

No matter how much success comes, however, one must NEVER feel s/he knows it all. It’s always a constant learning process!

Final Words: Ignore Rigid Routine & Focus Instead on GETTING RESULTS THAT WORK!

To end, I recommend that you avoid wasting valuable time trying to rigidly follow rules set by others.

For instance, some people say you must “get enough capital” before you start out.

The truth is however that so many people have achieved business greatness by building their wealth from the ground up. Most started out having absolutely nothing, except their desires!

Look back in history, and you will see that rules rarely remain determine success into the future.

You have a God-given ability to “sense” what will work for you. IF you immerse and diligently apply yourself in pursuit of your valued goal, that ability will become finely developed – or honed – over time.

By the above, I refer mainly to your intuition..or your sixth sense.

You were born with it. But you must DEVELOP it until it becomes a reliable “weapon” for use in narrowing down to solutions that will work for you.

So, if you “feel” the urge to change the ways things are done, to suit YOUR need to achieve, do NOT hesitate to do so.

Worst thing that can happen is you’ll fail – and that would only be temporary defeat. A few checks on where you went wrong and you’ll soon be able to try again, and again, and again, UNTIL you get it right.

Dan Kennedy, a revered expert in business marketing wrote a book titled “How to succeed in Business by breaking all the rules”.

The contents of that wonderful book further reinforce the points I’ve made above. You would do well to get a copy and read it from cover to cover.

For now, on the thorny issue of finding capital (to promote your products and services for instance)…

Below: Screenshot of some wise quotes – about capital/funding – from Dan Kennedy, that guided me to develop unconventional business marketing strategies responsible for a lot of success I record today:

Screenshot of some wise quotes - about capital/funding - from Dan Kennedy, that guided me to develop unconventional business marketing strategies responsible for a lot of success I record today

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Have a great week :-))

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www.tayosolagbade.com - Invite me to Speak FREE Anywhere in Africa...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

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Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

 

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

Download above PDF

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

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Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development [Wednesday]:

Entrepreneurship[Thursday]:

General [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

Want me to write for you? Click here to send me a message

 

[IMPORTANT: This blog's contents are being updated following the transfer to www.tayosolagbade.com from my former domain - Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains "spontaneousdevelopment.com", simply change it to "tayosolagbade.com" - and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

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I look forward to meeting and/or working with you!


Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app - watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

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