Category Archives: My DN Travel News

To Borrow Other People’s Money, You Need to Answer Their “WIIFM?” Question

This article offers you a unique opportunity to access practical wisdom shared by a successful entrepreneur about raising startup capital. It is based on my handwritten notes, from a seminar I attended in the year 2000 (24 months before starting my own business).

From my undergraduate days I have honed my skill at taking near verbatim transcriptions of speakers’ utterances! Even clients often compliment me on my knack for documentation.

In addition to the actual notes I took from the seminar, I have also included REAL-WORLD relevant comments and annotations on the subject discussed, by drawing from my 10 years of experience in applying the ideas in starting/running my own business in Nigeria!

The seminar was titled “How To Start Your Business With Little or None of Your Own Money” and facilitated by seasoned entrepreneur I will call S.O.

This article treats one of ten principles explained: “How To Get Other People To Give You Money To Start A Business (ONE Big Mistake You MUST Avoid)”.

It is instructive to note that this veteran entrepreneur told the personal story of when he started out in business, to explain to us the concepts he wanted us to understand in order to increase our chances of succeeding.

S.O told us that between December 1983 and January 1984 he read two of Napoleon Hill’s books – “Think & Grow Rich” and “Positive Mental Attitude”. What he learned from them prepared him mentally for the journey he planned to embark upon into the world of self-employment/business.

In February 1984, he had no one to give him money to start his own business even though they had it.

It took a while, but eventually, based on hind sight, he discovered the main reason why no one seemed to want to give him the money he needed.

It was due to a mistake he was making. Simply put, he was NOT addressing the issue of WIIFM translated to mean “What’s In It For Me?”

So he spoke a while to us on “How to get other people’s cooperation”.

Basically, S.O explained that you have to think of the interest of the other person. Ask yourself – “What do I give in return for the money?” and /or “How will the person giving his money get it back out of the business?”

In March 1984, he decided to put his idea of starting a business of his own on the back burner.

However, the decision by his then employer – a newspaper company (where he worked as editor) – to implement a 25% cut on staff salaries forced him to revisit the idea and eventually put in his resignation.

So, he converted his assets (mainly 6 professional cameras he used as a career sports journalist) to cash.

That got him N4,000.00 (Four Thousand Naira). Note that this was a significant amount of money back then in 1984!

S.O then went to an older friend/mentor, who without asking any questions gave him a N2, 500 cheque.

Summary

My experiences in trying to get money in my startup years, confirm S.O is right. Without offering WIIFM answers, people will either NOT help or they’ll STOP helping.

So, when you start planning to start your business, take time to THINK of useful benefits you will offer to those you intend approaching, in exchange for the capital, money or funds you need them to give you.

You could offer them a stake in the business – equity. Or promise to pay back at an interest rate attractive enough to make them feel justified in taking the risk to invest in your idea.

While making your offers and promises, be RESPONSIBLE – do not exaggerate the possibilities, and DO tell let them know the risks involved, as there will often be that chance that your idea might not get up and running instantly:-)

Very rarely will people be prepared to part with significant amounts of money, if they have nothing to gain in return for doing so. Cater to that identified need in people, and you WILL get ready cooperation from them most of the time.

NB: This article was first published in 2011

Understanding How Ruminant Livestock (Like Cattle) Digest High Fibre Feeds

Many of us know (or have heard) about the ability of a group of animals called Ruminants to digest cellulose which we, and other non-ruminants would be unable to utilise in our own nutritional systems.

This article provides a brief insight into the features possessed by ruminants, and the complex processes that occur within their bodies, to enable them perform that unusual feat, seemingly without making any noticeable effort.

1. Ruminants do not have any incisors on the upper jaw, but instead have a dental pad.

However, they do have molars on both jaws.

When a ruminant swallows its food, it does very little chewing and the first place the roughage goes is the RUMEN, where bacteria and protozoa (microorganisms or microbes) produce enzymes to digest the cellulose and protein in the plant.

2. The food is later regurgitated by the anti-peristaltic movement from the rumen back to the ruminant’s mouth where the animal then “chews the cud” i.e. gives the food a thorough chewing which further breaks down the food.

Each mouthful of “bolus”, or mass of “ingesta” is thoroughly chewed and swallowed again, before another mass is regurgitated from the rumen. This process continues until the mechanical breakdown of the fibrous feed is completed.

3. The ingestion is passed into the RETICULUM and OMASUM where these parts of the stomach aid in the physical breakdown of coarse plant parts, that may have escaped the chewing which takes place in the rumen.

4. Finally, enzymatic breakdown (by digestive juices secreted from the wall of the abomasum) occurs in the abomasum which is similar to the stomach of the non-ruminants.

PS: T. K. Solagbade’s Cost-Saving Farm Business Ideas mini site http://www.boostyourfarmprofits.bizoffers custom best practice farm management systems (and software) development at affordable rates to farm business owners in Nigeria/Africa.

We work with crop and/or livestock farmers to develop and implement intelligent decision making systems that help their farm businesses become more efficient and profitable, through low cost adaptation of technology, while building on indigenous knowledge systems.

NB: This article was first published online in February 2011.

To Achieve Her True Potential, Nigeria MUST Reject “Government Magic”!

Babatunde Raji Fashola has been hailed both locally and internationally, for achieving unprecedented success as Lagos State Governor.

To show how impressive Fashola’s achievements have been, UK based “The Telegraph” (on 24th Oct 2014) did a flattering feature article on him titled “Meet the man who tamed Nigeria’s most lawless city”.

http://www.telegraph.co.uk/news/worldnews/africaandindianocean/nigeria/11184759/Meet-the-man-who-tamed-Nigerias-most-lawless-city.html

Little wonder Lagosians had no problems voting Fashola in for 2 consecutive terms, with many either wishing he could stay longer as governor, or be supported to contest for election into office as President.

In other climes, that latter option (Fashola contesting for the Presidency) would have been a logical next step

But this is Nigeria, where logic often takes time to sink in, and register.

The above notwithstanding, we have a viable and complementary alternative to Fashola, in the person of General Muhammadu Buhari (GMB). The best part is that Fashola, as well as others who think like him, in and out of government, agree that GMB should be our next President.

Since we already know Fashola is trustworthy, reliable and competent – with good reasoning capabilities to boot – it only makes sense to follow his lead in choosing our next President – especially if we want to see and experience real progress.

In the chequered history of our nation, GMB and the late Tunde Idiagbon set a record for setting clear ambitious goals that they achieved within the short 20 month or so stay they had in office

They were not perfect, but they were effective and the results they got made useful impact in the lives of the masses.

There was aversion for crime, indiscipline, corruption and many other vices. Smart handling of key aspects of the economy also ensured our currency stayed strong. And our debt burden was diligently investigated and reviewed, after which an agreed plan was resolutely followed to reduce it.

Mistakes were made in a few areas, and with a few innocent people. Yes. But they got most of it right, and back then the Nigerian on the street could see, and feel it!

That’s why even though Facebook did not exist back then, most people who experienced that period are still able, over 2 decades later, to speak with specific details about what was achieved by GMB!

Simply put, in his brief tenure as Head of State and Commander In Chief, GMB tamed a wayward Nigeria

If we’re honest with ourselves, we, today, as a people and nation once again need taming. Not all of us, but certainly an unprecedented majority.

I strongly believe the best qualified and best equipped person to tame the wild among us, while simultaneously working to improve our fortunes, without breaking his stride is GMB.

He’s done it before, and everything we’ve heard about his personal conduct since he left office confirm he still has the strength of character to do it again.

And he certainly wants to – this being his 3rd attempt to get elected to do it. Read and feel the passion in his words:

“Allow me prove to you that in your lifetime, you can be proud of this country. Let me make you this promise today: We will protect your children. We will protect your wealth. We will make this country work again. This is why I am running for the office of the president of Nigeria. This is my promise.” – Muhammadu Buhari (GCFR)

Today, we keep seeing Facebook photos and videos from the nation’s goverment, that show progress that has supposedly occurred right where we and our loved ones live and work. Yet we struggle to see, talk less feel, most of it!

That’s “GOVERNMENT MAGIC” (apologies to Fela) – and we must reject it!

I’d rather go for the real thing, not the more you look the less you see. I want real change and tranformation in my life and those of my kids and fellow citizens, not endless promises and rebased achievement numbers that do not impact me positively.

That’s why i’m voting GMB. If you want the same things I’ve stated above, I urge you to vote GMB as wefl, and tell others why they need to do so too!

PS: Don’t be Misled: Check Authentic Information to Satisfy Your Curiousity About GMB

Go to http://buhari.ng/ – the website set up to tell the “facts and history” of GMB to interested persons worldwide.

Use what you find out there, as well as what GMB is saying and doing today, to make up your mind.

Let’s unite and vote for a better Nigeria!

Email tayo at tksola dot com to request a ready-to-print PDF version of this article.

Experience Sharing Is The World’s Most Powerful Coaching Strategy (FREE PDF Preview Download of a Best Practice Book That Can Help You)

Experience sharing is a powerful way to coach and influence. And it works quite well for people of all ages. I know this from years of using it successfully, both in and out of paid employment. Also, research based publications abound that confirm this.

You are likely to have had many experiences that would interest, entertain and at the same time educate your child, and other people around you – even adults.

However, if you do not offer to share them, people who can benefit will never know you offer such useful wisdom, and insights.

The world will be a better place if more of us deliberately tap into our wealth of past experiences, especially way back to our childhood years, to coach others.

The growing up period and process can be very confusing from most children. Hearing stories from established adults about how they also struggled to find meaning, and eventually take their places/make their marks in the world, can be both encouraging, and inspiring to kids, and young people.

It is my considered opinion, that we do not currently do enough experience sharing. Through my Personal Success Achievement Coaching for Kids (PACK)™ program, I intend to do my bit.

In the past, I’d done it informally.

But in observing my kids, I recalled reading that Andrew Carnegie said teaching kids success principles (like those discussed in Hill’s “Think & Grow Rich”), can help them emerge better prepared to excel in life.

And that’s what made me decide to do it on a formal basis.

I believe it’s time I embraced my God-given gift for helping people in this manner.

Testimonials from those I’ve helped in the past (some reproduced at the start of my Best Practice Parenting book – Kukuru Danger™) now make more sense to me.

Click here, to request the FREE PDF preview of the book now – it features several such testimonials.

Back then I wondered why they had to make all the fuss, thanking me in person and sending emails to say even more.

Now I understand, and I want to help as many other young (and even those not so young!) people willing to walk what today is the least travelled, but surest path to authentic success achievement in life!

The achievements I’ve recorded in life, since those troubled early years, are based on corrective guidance received from my parents and other well meaning adults while I was growing up.

I built on the hard lessons of my past, and applied the principles and philosophies I learnt by studying books like Think & Grow Rich.

That has helped me record successes in virtually every area of endeavor I’ve ventured since then – with support from the Creator.

And every step of the way, my resolve to continue being a source of pride to my parents has never wavered. Neither has my passion to continue being an exemplary role model parent in the life of my kids.

I urge you to invest time, effort and energy towards doing the above, not just for yourself, but more importantly, for the sake of your kids.

If you need help, click here to send me a message.

[NB: An auto responder will deliver a FREE PDF preview of my Best Practice Parenting Book – Kukuru Danger™ to your inbox, along with a message from me]

 

No. 178: To Achieve Marketing Success at Low Cost, You Need a List of Potential Buyers

The more I “data-mine” my website mailing LIST of subscribers, and some actually go ahead and buy my products/services (sometimes years after signing up), the more I tell other business owners this:

“The money is IN the LIST”!

Curious to know what I mean? Keep reading then!!

SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 26th January 2015

No:178

Title: To Achieve Marketing Success at Low Cost, You Need a List of Potential Buyers

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Last Week: Read articles published on my blog here

Newsletter Archive (E-mail version started 14th May 2012): Click here to view

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 178: To Achieve Marketing Success at Low Cost, You Need a List of Potential Buyers

The more I “data-mine” my website mailing LIST of subscribers, and some actually go ahead and buy my products/services (sometimes years after signing up), the more I tell other business owners this:

“The money is IN the LIST”!

Curious to know what I mean? Keep reading then!!

Incidentally, I first read that phrase (“The money is in the list”) above 10 years ago, in an article written by an American Internet Marketing expert (his name misses me now), who pointed out the importance of channelling ALL of one’s marketing efforts towards BUILDING a list of potential buyers.

Even with established brands, sales rarely happen instantaneously!

It’s funny how some business owners, when they have to buy from others, act the exact same way their own target audience do, and yet, they forget to THINK the same way when they want to sell.

Let me explain.

I suffered the same affliction for years as a start-up. To find a way out, I read widely, and paid attention to what I was doing, based on what I read, until I identified where I was going wrong.

In trying to sell a service or product, the typical business owner, confident that s/he offers “good quality” simply announces to a potential buyer, that it’s available, (wrongly) expecting the other part to readily believe him/her!

Imagine a public speaking training service provider, who starts posting Facebok page status updates of his products descriptions and prices, with little or no other details to help prospects make up their mind(like the example below):

E.g. “Attend my 2 day workshop of Public Speaking –and become a Star Speaker earning 6 figure speaking fees in no time. Pay <amount> to <bank account number>. Then Send SMS to <phone number> with your bank teller details.”

The question is why should anyone believe s/he can do this for them?

Except a prior relationship exists, most people would have difficulty BELIEVING such a promise, especially when there are others who offer something similar (and there are countless others who offer public speaking training with promises of all sorts)!

Unless his name is Burt Dubin (renowned mentor of some of the world’s highest paid speakers), the above expert needs to give aspiring speakers a GOOD reason(s) to BELIEVE that he can deliver what he promises.

Even if he publishes a list of events at which he has spoken, along with raving reviews/testimonials from attendees at his speaking events, it may not be enough to win majority of the target audience over.

In fact, he could publish a lot of testimonials with photos, to support his claims that may still NOT convince majority to take him up on your offer.

Why?

Well, it’s because many others who offer similar solutions do the same thing…and the prospect has limited means to verify their claims!

Don’t get me wrong though. The above listed steps could make some people come forward to contact you and even enrol for his program.

However, they may do so with a tentative disposition – to give him a try and see how it goes…

In other words, they may not come in with a readiness to confidently invest in what he offers, based on a firm conviction that he can solve their problem (which could mean fewer sales for him).

To make potential buyers take a full leap of faith to trust you, and make big purchases, FIRST “build a relationship” with them!

That’s the key to selling profitably in any field.

Trust is crucial for making sales, as well as for earning repeat business, and word of mouth recommendations.

The process of building relationships helps to EARN trust in the minds of potential buyers.

That’s why my experience based recommendation is that you minimize giving  “come and buy” invitations, and instead focus on putting out information and education, likely to be considered VALUABLE by your target audience via as many channels as possible!

The best way to do the above at low cost, quickly and with little effort, is by implementing an intelligent Web Marketing System (WMS), as I conceive it – click to view mind map.

Your WMS will make those who encounter your work, over time, “feel” pulled to reach out to you. If properly setup, the WMS will ensure such people rarely leave without dropping their contact details with you, with permission for you to reach out to them in the future.

Every time that happens, you add to your list of potential buyers, and will then be able to take the relationship to the next level, by following up with more useful information, laced with attractive sales offers.

Over time, if you deliver good quality in the content you send out to those on the list, they will come to see you as a valued/trust advisor, indeed an authority, at what you do. For each person, the process will happen at different rates – they will NOT all arrive at that reckoning at the same time. This is not batch production of beer or poultry!

What is however certain is that once they arrive at that stage of conviction, about you, they will be more willing to BELIEVE you can deliver on ANY promise you make to them.

This is why, for those of us who have mailing lists of prequalified prospects (or potential buyers) selling tends to be a most fulfilling experience for both parties

Today, I’m growing membership of my Inner Circle by making special offers to subscribers on my mailing list (within and outside Nigeria/Africa) and it’s been exciting to have them say YES.

Many of those subscribers will get THIS issue of my newsletter, and read what I’ve said above.

Some of them run their own businesses part time, while still in paid employment. Others are still in full time employment. A few a 100% self-employed.

Final Words: If you run a business, you CAN get the same benefits of selling more via YOUR own mailing list!

We all know it’s EASIER to sell to people who already know you.

But that does not mean you should go chasing down you friends and relatives…

Indeed, many times, you’ll find that few of them fit your target audience profile, and most would NOT make good clients!

That’s why I recommend, in this article, that you cost-effectively make potential buyers who often start as strangers, get to KNOW you well, till they can confidently buy from you.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested in.

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development/Parenting [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging/[Saturday]:

Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

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[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

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View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those Aspiring (Volume 1)

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Screenshot of the 1,000 bird Poultry Layer Farm Business Plan I prepared and sent to a new client in Nigeria - click to read the article I wrote on it.

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New Ebook (55 pages): Best Practice Farm Management (& Performance Measurement) for Profits – No. 1 of 4

Screenshot of ebook in online store

Download above PDF

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New Ebook (57 pages): Farm Business Start-up (Information, Education & Inspiration) – No. 2 of 4

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Download above PDF

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New Ebook (55 pages): Best Practice Livestock Farm Business Feed Formulation – No. 3 of 4

Screenshot of ebook in online store

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New Ebook (58 pages): Best Practice Farm Business Marketing – No. 3 of 4

Screenshot of ebook in online store

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NEW: KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

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Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

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NEW: EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Learn more here

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NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

Click here to learn more

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

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FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

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NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

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Click here to contact Tayo… 

 

[Recommended Article] Poultry: Good Start for Better Future Performance – by DR. ADEBAYO KOLADE, EXECUTIVE DIRECTOR (OPERATIONS) ZYGOSIS NIGERIA LTD

This article titled ‘Poultry: Good Start for Better Future Performance‘ (written by DR. ADEBAYO KOLADE, EXECUTIVE DIRECTOR (OPERATIONS) ZYGOSIS NIGERIA LTD on www.farmingadvice.org) is the maiden article entry in my blog’s new “Recommended Website & Articles” category.

I found it rich with useful guiding information for rearing chicks in the critical brooding stage.

The author’s company “sponsored” what is apparently a “Technical Windows” discussion category on the magazine blog.

===Brief Article Preview===

Well begun they say is half done and hence the need to ensure a good start for chicks (broilers or pullets) in order to be able to realize their genetic potentials and of course optimum profit for farmers.

The commercial poultry farmer is interested in optimum performance of his birds, which would in turn lead to maximum profits. The best time to express this concern in the care of the birds is during the brooding period. Many farmers do not pay attention to the details until the birds are matured – by which time dramatic interventions have become rather late. With birds (as with other things in life), well begun is actually half done.

The first seven days of the life of the chick are the most important. During the first seven days….

Click now to read the article - Poultry: Good Start for Better Future Performance

Click here to continue reading on www.farmingadvice.org…

NB: THIS IS AN UPDATE ON A NEW ARTICLE I FOUND, WHICH – FROM MY EVALUATION, – OFFERS USEFUL INFORMATION MY TARGET AUDIENCE WILL APPRECIATE

I have a vision to make myself useful in so many valuable ways to Farm CEOs and other business owners, that they simply find themselves unable to stop thinking/talking about me :-))

To achieve that ambitious goal however, I realize that sometimes I will NOT have ALL the answers to their needs.

This is why I have committed to carefully searching for resources by other experts that I find to be competent, who I can refer my audience to.

If you know of any that would be worth featuring here, send me details via this form.

[Recommended Website] Farming Advice Digest – www.farmingadvice.org: An Online Magazine for Farmers (Published by a Nigerian)

The Farming Advice Digest magazine is the maiden website entry in my blog’s new “Recommended Website & Articles” category. I believe every Farm CEOs will find www.farmingadvice.org a valuable addition to his/her self-improvement library.

Rather than bore you with a preview, I invite you to click here and visit the site now.

Note that I happen to have my reservations about the nature of blogging platform the owner has chosen to use.

However, it’s obviously working for him. Maybe in future, I may reach out with some suggestions.

For now, what matters is that even as it is, there is good quality content available for you to enjoy on http://www.farmingadvice.org/!

Click now to visit Farming Advice Digest

Click here to visit www.farmingadvice.org…

NB: THIS IS AN UPDATE ON A NEW WEBSITE I FOUND, WHICH – FROM MY EVALUATION, – OFFERS USEFUL INFORMATION MY TARGET AUDIENCE WILL APPRECIATE

I have a vision to make myself useful in so many valuable ways to Farm CEOs and other business owners, that they simply find themselves unable to stop thinking/talking about me :-))

To achieve that ambitious goal however, I realize that sometimes I will NOT have ALL the answers to their needs.

This is why I have committed to carefully searching for resources by other experts that I find to be competent, who I can refer my audience to.

If you know of any that would be worth featuring here, send me details via this form.

Boost Your Ability to Achieve Success Using THIS Strategy!

My DIY (Do-It-Yourself ) mental attitude is the reason I have relentlessly succeeded, in spite of myriad challenges, over the past decade as an entrepreneur. Many of the obstacles I encountered were intimidating, and would have stopped me permanently, if I had NOT possessed this DIY reflex.

For instance, this website (www.tayosolagbade.com), my newsletter, indeed my entire business life would have “died” years ago, if I had not formed the “habit”.

Example: Click here read how despite losing my 9 year old spontaneousdevelopment.com domain in May 2014, I built a superior reincarnation of my website on www.tayosolagbade.com all by myself, in a matter of weeks!

I refer to my passion for learning to do things myself i.e. being a Do-It-Yourself enthusiast or what some call a “DIYer”.

(NB: In a related article written about 7 years back, I described myself as a Jack of Many Trades. Click to read it).

TIP: Consistent with the theme of this article, was the over 3 hour battle it took me to send it out as an email broadcast to my newsletter subscribers. From 10pm Nigerian time on Monday 17 Dec 2012, till well after 1a.m the next day(I was still based in Nigeria then), my Etisalat internet connection simple went to sleep for some strange reason at the time I need it to be awake the most.

And that was happening NOT for the first time!

Luckily for me, I’d already published the newsletter as scheduled on this blog which auto-published to my Facebook business fan page and personal profile, as well as my Twitter page via RSS Graffiti.

As you can imagine, it turned out to be a good thing that I knew enough to set it up this way. Otherwise, I’d have been unable to publish the online version when due!

How Much You Need To DIY, Depends On Your Part of the World

If you live and work in a developed society, the need to do things yourself sometimes, may not readily appeal to you.

However, for people, like me, in less developed social environments, like mine, one often has to develop multiple interests and competencies to make up for the shortage of RELIABLE solutions.

The following true story illustrates the above scenario perfectly.

A few years ago, I met a Nigerian gentleman who had just returned from the USA where he’d been away for about 5 years. During that time he had made a bit of name for himself as an author and speaker. His published book had sold quite well in the small town he was based.

And the local media had given him enough coverage to make him close to being a celebrity of sorts. From what he and his pretty Austrian wife told me, it was at one of his book signings that they met – and fell for each other.

My friend wanted to republish one of his popular books from the USA with a local printer. He also wanted to produce an audio version of the book. This was part of the plan he had to launch himself into the Nigerian market.

According to him however, the problem was that there seemed to be no standard service providers like those in the USA that could do what he wanted. He said back in the states he would simply hand over his manuscript to his agent, and virtually everything needed to get the book published would be handled by the latter.

Out here, he complained about having to run around looking for business centers to type and typeset his manuscript. And then there were countless errors that he had to sit with a computer operator to work through and correct.

To make matters worse, by the time I got involved I discovered they were typing his manuscript in Corel Draw!

My friend had no idea the business centre operator was using an inappropriate software application for his work.

He said “I just want it done! Back in the states I never had to get involved like this. I know nothing about all of this stuff”.

To cut the long story short, I had to really get involved in helping him find the right places to get the help he needed.

And that included going out of my way to locate a studio where he and his wife could produce the quality of recording they wanted for the book’s audio version.

Here’s what he asked me at a point: “So how come you know about all these things?

You’re not even a book publisher or anything!”

My answer was that I’d learnt the hard way that it was better to know a little about most things I planned to engage others to do for me. That equips me to assess what they do for me – and also contribute intelligently to the process – even do a few things on it by myself, should they be unavailable.

That Doesn’t Happen In Your Country? Great! But What If One Day, It Does?

Now, what my friend went through can happen to anyone in one form or the other.

Maybe you won’t be coming to speak or provide your expert service here in Nigeria. But right there in your base
things can still go wrong.

How ready will you be when that happens?

(NB: I recall reading New York Times stories that described the experiences of people who’d failed to heed warnings
issued about Hurricane Sandy. Some of them got trapped – a few even lost their lives, because they failed to prepare for the unlikely but possible!)

So I ask you: What are the things you currently depend on others to do for you? It
could be a service provider or even a friend you have great confidence in.

Maybe she’s a tech savvy person who prepares all your Power Point presentations, or does your graphic designs for your client projects for instance.

I hate to think negative too…:-)

But what if for some reason, she becomes temporarily unavailable?

Do you have ready access to someone else you can reliably reach out to? And if not, do you have any idea of how to prepare a Power point presentation as impressive as those she does for you by yourself?

What about preparing your speaker one-sheets? Or creating passable designs that can meet the client’s expectations?

God forbid you discover a wrong phone number or mistyped email address on the newly prepared speaker one sheet you want to give a meeting planner. Or maybe there’s a wrong phone number on the website header image/banner to be used for a client’s website.

If you had requested a copy of the raw Corel Draw or Photoshop file used to prepare
the speaker sheet or website graphic, maybe you’d be able to quickly edit it, and produce a corrected version.

But if you had NOT requested a copy of the raw document, or you did NOT know how to carry out simple editing edits of that kind using the relevant application…you’d risk making a poor impression on the client. Indeed, it could cause the client to lower his/her rating of you!

Anything can happen. Don’t Be A Fish Out Of Water When It Does!

The truth is that even the most reliable of people – your trusted assistant or highly reputable provider inclusive – can sometimes make mistakes or fail to come through for you when it matters.

We are all human after all – which is why one must always have a fall back plan in place.

Will you be prepared with an alternative plan if/when that happens? Or will you just try to wing it?

People often value a professional who can improvise and adapt effectively. If you come across as being that way, meeting planners may conclude you are a more “reliable” performer who can deliver no matter what goes wrong.

That implies repeat business, even referrals, are likely to come from them for you.

Ironically, you may only need to know a little about most things, to achieve this significant impact.

Interestingly, learning those little things may just require PROACTIVELY spending a little time with those who do those things for you normally.

Or it could mean making out time to read – and practice what you learn from – a self-help (or DIY) tutorial!

In the end, quite often, you’ll find you have a LOT to gain, and nothing to lose by adopting this attitude, and acting diligently on it all the time.

Final Words: I also recommend, strongly too, that you TEACH your kids to be that way as well, from as early as possible in life.

They will enjoy a lot of positive attention and recognition from their peers and adults alike, for being that way. Attention that will over time earn them financially rewarding personal and career advancement opportunities.

Good luck!

PS: I practice what I preach…

Read this article (click here) in which I explain how “In a Bid to Save Money, My Kids Have Learnt to Service the Generator Themselves”!

And that’s just one of so many things they have learnt how to do. You can do the same for your kids. They will be forever grateful to you :-))

RELATED…

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix (TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

 NB: This article was first published online via spontaneousdevelopment.com in 2012

Money Is Just ONE Measure Of Success – It Is Not The Basis Of Business

In 2003 my second year as a startup entrepreneur, I had the opportunity to benefit from the wisdom of the managing partner in a popular management training firm.

I had gone to introduce my service on website marketing strategy development to his organisation, in a bid to interest them in having a website newsletter set-up to ENHANCE the effectiveness with which they stayed in touch with people who attended their many training events.

It was during this session that the veteran banker turned trainer offered me some eye-opening tips on how to startup/build my business successfully.

What follows are some bullet point descriptions of the key points I can recollect from his pep-talk:

1. Looking At Business From A Financial Angle Is Outdated

Financing your business is not the most important thing to consider. What is crucial is that you adopt a strategic planning focus – instead of just budgetting. Typically, rather than concentrate majorly on where money to start up/run the business will come from, you will do well to think about how to define your target market and how to win its REPEAT patronage that will ensure you have enough revenue coming in to KEEP the business going AFTER it starts up.

In fact, you might just find that working this way could lead you to find prospective clients/customers WILLING to buy into your business thereby easing your startup capital sourcing efforts.

2. A Market-Relevant/Adaptable Business Strategy Is Essential

From my observations over the years since I entered into business, I am convinced that strategy is one of (if NOT) THE most underutilised and yet the most important element in business development.

You see, a lot of people TALK about strategy, but few ever USE it. Many claim to have one, but rarely APPLY it with any degree of consistency in running their business operations in a way that could yield useful information/results to guide their business decision making.

Yet when we look around at successful businesses across the world, it is consistently obvious that those which demonstrate an acute awareness of WHERE they want to go, and who take PROACTIVE action based on understanding of their target market/careful planning to get there, often end up leading the rest of the pack.

And what happens when you lead ( in product innovation, street-smart marketing etc)? Of course, you get more noticed by those who NEED what you have to sell, which ultimately leads to more sales – and profits.

3. But Budgetting Comes A Close Second

My coach however added that the fact that strategy precedes budgetting does not make the latter unnecessary. Once you have your strategy, you will be able to ESTIMATE what amount of time, effort, labour and capital (money etc) you will need to complement/implement it.

Working this way ensures you end up spending very little of your preciously limited money/time engaging in activities that will not help you move your business in the direction you want to go. A well thought-out strategy gives you focus, and ultimately helps you achieve maximum results with minimal expenses.

4. You Must Be Market Focussed

I will quickly confess that it took me YEARS to really get this one into my head, especially as it relates to going about daily marketing of my products and services to the right market. So don’t feel too bad if you find yourself struggling with it for a while too. Note however that in my experience, being market focussed does not mean you will only look to do/offer what the “market” say they want or need.

Sometimes what you have to offer may actually have the potential to DO MORE for the “market” than they realise. This could happen because for them it would be an “un-felt need” – something the “market” does not currently perceive to be relevant to their needs, but which when pointed out by you would suddenly register in their minds as the important need you have already identified it to be.

In otherwords, being market focussed really means KNOWING the type of people who make up your market – their demographics, psychographics etc – well enough to correctly determine what you have to offer that they will BELIEVE can REALLY benefit them, and which they will ultimately TAKE ACTION to purchase from you at a PROFITABLE fee. (Note the deliberate emphasis on profitable).

Developing YOUR STRATEGY – Compare Alternative Investments

In developing your strategic plan there are certain checks he (my coach) recommends your carry out in the industry you plan to serve:

A. Customers

– What is their bargaining power?

– What is their vigour of purchase?

– What is/are their reason(s) for buying?

When you have a reasonably representative sampling of answers to the above questions, you will be better equipped to tailor your product/service offerings to meet the needs of such customers in a manner that enables you profit from providing them.

B. Suppliers

– Identify the sources you will use for your supplies.

– How will you find the best bargains in PURCHASING your supplies? (Why spend more when you can spend less, and SAVE money to be used to cover other running expenses?)

– Identify the best sources for your utilities – water, power supply, telephone etc

C. Competition

– What “Power” and “Vigour” do your individual competitors have in the market you all share?

– What types of competitors are they? Direct (Provide similar/identical products or services)? or Indirect (Offer ALTERNATIVES to what you provide)

Who determines what happens in the industry e.g Pricing etc? Do you have any influence or do they have more clout/power/control ? What will you do to “protect” yourself?

D. Complimentary Product

You may want to explore/forge alliances with others who offer your target market some products/services that increase customers’ need for YOUR products and services.

E. Potential Entrants

What other business operations can startup in your target market in the future that could affect your business? You will need to be on the lookout for new/latest developments in this respect, so as not to be taken unawares by unexpected changes that could result.

A new entrant could – for instance -increase demand for a key input you use in your production operations leading to its limited availability and higher prices. If you are NOT ready for this when it happens, you might find yourself in trouble.

Summary

The above points demonstrate how essential it is to go beyond just planning to find money for your business. You will need to develop a strategic plan that will be used for daily decision making to ensure profitable long term operation of your business.

Because the strategic plan goes beyond budgetting, a typical business plan will not necessarily be enough to do it with – but the business plan could be a useful foundation to build on in developing/implementing an effective business strategy.

And just in case you are wondering how the above ideas helped me, I will let on that they have – over time – enabled me evolve a CUSTOM software development/marketing strategy that works very profitably in a market where software piracy is widely practiced.

Believe me, when I say that I only began to get my best results when I found myself completely broke – reinforcing the points made above that having a STRATEGY that works is of more crucial importance than having MONEY to work with!

Should You Give Up On Someone Who Is Chasing An “Impossible Dream”?

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw (1856 – 1950), Man and Superman (1903) “Maxims for Revolutionists”

During some difficult times in the life of my business, I have found myself in need of people to believe enough in me to give me support.

Quite often the needed support was in form of a willingness to simply avoid saying negative things to my face. Honestly, that would have been enough.

For the person going through hard times in the pursuit of a valued goal, nothing can make the process more difficult than having persons close to him/her, and who happen to be privy to the details of his/her suffering, resort to making insensitive remarks or lame attempts at humour!

Don’t get me wrong, I am one person who is well aware of the need to be able to laugh at myself when I fall flat on my face in the pursuit of my sometimes crazy goals. Those who know me will attest to the fact, that I readily come up with humorous narratives based on temporary defeats I’m going through at a point in time, to share with others.

However, I strongly disapprove of some people who use such periods to launch criticism or even campaigns of calumny against the person experiencing adversity.

Rarely do they do this for the reasons they offer e.g. “he’s just making his wife and kids suffer for nothing by insisting on making it in this line of business”.

Only few people who have deep levels of conviction are able to retain decent degrees of self-esteem, to continue, after being exposed to such orchestrated doses of negativity.

In my case, I am “lucky” to have been able to repeatedly turn my situation around for the better, by having “blind faith” and “refusing to recognise failure” – causing no small embarrassment to those who had questioned my abilities, and sometimes my sanity:-)

That’s why I sometimes ask people: What would it cost you to keep your doubts to yourself, and offer only words of encouragement, support and even ideas, to a person who is courageous enough to embark on a life changing adventure, to achieve a seemingly impossible goal?

Think about it for a moment. Do many of us not often claim to love one another?

If we really do, it should NEVER be okay to give up on others – especially not on those we can see have not given up on themselves!

I believe that if someone who believes so passionately in herself and her dream, in spite of what others consider glaring realities around her, continues to strive to achieve it, YOU (and others like you) can help by pursuing one of the following “more acceptable” lines of action:

a. Offer active support – Ask her what you can do to help the process. Quite often, it won’t be money. It could be experience, or unique insight! If you have doubts, raise them in a manner that does not attack her self-esteem. Except what she aims to do is illegal or unethical, offering support in this manner should pose no problem to you.

b. Offer passive support – If you are like many others, who find it difficult to buy into other people’s dreams or visions, but still care, I urge you to keep any “don’t do it” suggestions to yourself. She is unlikely to welcome them. People who are driven to achieve highly challenging goals do not appreciate being told they cannot do it. She might need someone to talk to when things get rough. Be there for her.

So, How Will This Help?

Over time, your efforts are likely to quicken the progress towards success, and also ease the pain and suffering she is exposed to, until the breakthrough is achieved. At the very least, you get to look good whether or not the goal is achieved, and your relationship with that person will likely be enhanced.

In my experience, so many people try to give up on another person’s behalf, especially when they know s/he sometimes needs their help for different things in order to keep working towards the goal.

But, I am of the experience based opinion, that it is not for you to reason whether or not progress is apparent!

Make suggestions if need be, but keep them constructive. Most importantly, resist the temptation to try getting the person to be “reasonable, and find something more worthwhile to do”.

As can be seen from studying the lives of many great achievers dead and alive today, the progress of mankind might just depend on people like the person(s) you support in this manner!

I believe the quote I started with above, provides a fitting end to this piece…

“The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.” – George Bernard Shaw (1856 – 1950), Man and Superman (1903) “Maxims for Revolutionists”

PS: This article was first published online on via spontaneousevelopment.com and Ezinearticles.com