Self-Devpt. Nuggets™

Writing is not as easy as many people who do not do it for serious (especially formal business) purposes think it is. Such persons usually have not had to do it regularly and consistently, while maintaining quality, and volume.

On the other hand those who write for a living know that coming up with new, original write-ups that interest their target audiences can be quite hard.

Formal/professional writing, that is meant to get readers to do what the writer wants, is very far from being easy. It takes long hours of hard work/continual practice.

Business Related Writing is NOT for Persons Unwilling to Be Original

Being original takes effort…and time. And it makes readers appreciate written works more.

But not everyone is willing to make make such an investment in their writing.

For instance, content mills owners are unwilling to take time to write original peices. So they settle for mutiliated versions of other people’s writing.

Thankfully, Google’s new algorithm ensures they waste fewer people’s time – via search results pages – with each passing day

Business is generally a serious affair. People engaged in most aspects of it are looking to reap beneficial returns – often money. That makes them unwilling to waste their time reading material that’s basically duplicated content of poor value.

In the entertainment industry, gossip news websites probably constitute an exception to the above rule.

But that would be mainly due to the nature of the subject they treat.

Celebrities have a way of making people act irrational many times.

For instance, normally intelligent people can get quite irrational when it concerns a famous person they adore. That’s why some invest endless hours of their time, and considerable amounts of money, to buy and read anything written about celebrities.

Like I said, that is the possible exception.

Most other businesses and vocations seek attention from results focused individuals and groups. And they know it’s crucial that they successfully present themselves as being worthy of their target audience’s serious attention.So they are always on the lookout for cost-effective ways to do that.

More and more of them are now discovering that writing can be effectively used to achieve that marketing purpose.

But more importantly, they realise that coming across as unique and original in the writing content they offer, is crucially important!

This is why writers who work for them will always be challenged to deliver pieces free from plagiarism, and potential copyright issues of any kind.

It goes without saying, that damaged credibility can be very hard to repair – be it for a client who is a solopreneur, or one that is a corporate entity.

The “Fast-Food” Mentality Does Not Work in Business Related Writing

Here’s a truth that may be bitter to swallow: Someone in a hurry for results can try writing for business marketing. But the results will be mediocre.

This is one area of life that the “fast food” mentality that dominates society today simply will not work!

You see, there is a method to business of “Response Generating Writing”.

Take my case for example…

Maybe in future, when I can find the time, I’ll explore creative fiction writing. For now however, I’m more focussed on using creative (non-fiction) writing to generate sales leads.

That involves working to a well though out plan called a Web Marketing Strategy – based on which a Web Marketing System is developed and implemented.

Specifically, I write daily pieces on specific subject areas, providing useful information, and education aimed at attracting potential buyers of my products and services.

In other words, the writing I do is designed to build trust and credibility for me, in the minds of my readers, over time.

Some go on to make contact with me, and eventually engage my services.

Ghost-writing on their behalf, so they can generate sales leads (the way I do) is one of a number of services I provide to them.

What is however important to note, is that the process takes time, diligent effort, and persistence…not forgetting creative thinking.

I’ve Done What I’m Asking You to Do, With Increasing Success, For Over a Decade

It all began in 2002, when I started out as a self-employed multipreneural service provider.

The going was not easy. Challenges – very painful visits of adversity – have come my way over and over again since then.

Sometimes I would get good results, and then a period of “famine” would follow.

But I persisted despite all of that.

Until I began to gain better insight, into how to use my writing more effectively for low to zero cost business promotion.

That (i.e. low to zero cost marketing of my solutions) was the motivation for me.

You see, I lacked the funds to utilize traditional business marketing to create awareness about what I offered.

So, writing became my first choice – by necessity, not by preference.

But over time, with better results, and improved proficiency, I realised it was a smarter and more effective – and complementary – alternative to the more conventional methods!

Final Words: If You Stop Hurrying, and Strive to Be Authentic, Your Writing Will Succeed!

Today, the continually improving results I’m getting, clearly tell me I’m on the right path.

If you really think about it, this is not surprising, since what attracts people most times is honesty, originality and authenticity.

I have all three!

Regular readers of this blog will have come across pieces in which I did as Burt Dubin advised, and basically “appear psychological naked” to my readers.

It’s what he advises experts-who-speak, that he mentors, to do in their speaking (and by implication, their writing).

Anyone who is in a hurry to get results is unlikely to be willing to do what I recommend above, with the required commitment.

And that, is probably the ONLY reason they will be unable to get useful results – like I do – from writing!