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No. 210: Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

Are you a competent expert in your field? Do you want to achieve name/brand recognition so as to earn increased income? If you said YES, and you’re NOT using the Internet the way I do, you are short changing yourself.

It does NOT matter what you do. Take it from me.

The Internet can – and should – be your best friend if you want low to zero cost marketing success.

The best part is that if you make it your “friend” the way I recommend, you will begin to achieve greater levels of success, financially and otherwise at whatever it is you do, at VERY low to zero cost.

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Tayo K. Solagbade‘s
Weekly Public Speaking/Web Marketing IDEAS Newsletter

Date: Monday 14th September 2015

No: 210

Title: Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)

in line with this publishing schedule :-)

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1 of 2: PUBLIC SPEAKING – Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

Are you a competent expert in your field? Do you want to achieve name/brand recognition so as to earn increased income? If you said YES, and you’re NOT using the Internet the way I do, you are short changing yourself.

It does NOT matter what you do. Take it from me.

The Internet can – and should – be your best friend if you want low to zero cost marketing success.

The best part is that if you make it your “friend” the way I recommend, you will begin to achieve greater levels of success, financially and otherwise at whatever it is you do, at VERY low to zero cost.

Click here to view a one page mind map that explains the key components of what I call a Web Marketing System (WMS).

Regular readers of this newsletter most likely know I talk about using a WMS all the time.

However this time around, I’m putting my money where my mouth is. I’ve decided to give myself a PUBLIC challenge to SHOW and PROVE that my approach of using a custom Web Marketing System works.

In other words, I have identified and chosen an expert whose brand I will develop and implement a custom WMS for, over the next 6 months. During that period, I intend to do the following:

1. Get him superior marketing exposure that generates a loyal online follower ship of potential clients/buyers of his unique products

2. Leverage the authority status he will get from the above to generate sales leads, for the products and services I will collaborate with him to create for consumption by his online audience.

3. Use the trust that 1 and 2 above build in the minds of his target audience to get him invited by potential partners (media houses etc), to do what he does for a fee.

4. Enable him achieve the above, on a shoe string budget i.e. without any major spending other than that for accessing the Internet.

The above deliverables are ALL measurable. And they can be summed up in one sentence:

I intend to use a custom WMS to help him achieve name/brand recognition, which will make those interested in what he does PAY good money to buy products and services he offers, at low to zero cost to him.

So who is this person I’ll be doing all this for? Well, let me introduce him by sharing the amazing true story of how our friendship began few years ago.

A. O. (I’m using his initials, for now), is a wonderful gentleman national of a West African nation I travelled to some years back.

A bilingual Radio/TV personality, I was standing outside the media house he worked at (I did not know it at the time), on my first day in his country, asking for directions to an NGO I wished to visit.

This guy came out of an official car that drove in and parked nearby, then taking one look at me, as I stood talking with my bags beside me, walked over and introduced himself, then asked how he could help me.

I was shocked by, and a bit wary about accepting his unsolicited offer to help. But before I could respond he’d dispatched the man I was speaking with, and invited me into a mini restaurant used by the company staff.

He promptly ordered 2 big chilled bottles of soft drinks, as I explained – in response to his queries – my reason for being in his country.

By the time we parted he’d told me all I needed and more, giving me useful phone numbers and even making calls to link me up with friends he felt could help!

All this for me – a complete and total stranger, in less than 2 hours from the time we met!

Yet he asked absolutely nothing of me. Not then and not in the many subsequent weeks that followed when he called my phone to ask how I was getting on, and if there was anything he could do to help.

During those weeks I sometimes tuned in to listen to his radio show. I soon discovered he was quite creative in producing content that enticed listeners to call in. As a result, many locals knew his name.

Now, I’d always asked him to let me know what I could do to show my appreciation for the unconditional love and support he’d given me when I needed it, but he always brushed my offers aside.

But something happened recently that’s giving me a perfect opportunity to give back to this great guy the way my heart has long ached for me to do.

Being the man of courage that he is, he’s launched an ambitious venture to pursue a personal vision.

When we spoke and he told me about it, I instantly saw I had the expertise to help him actualize his vision and I told him why/how.

He’s since provided some audio materials to start, that have literally blown me away. It’s obvious he’s a relentless Ideas Generator, driven by a passion for what he does, like I am.

Never have I been more fired up in my life about developing and implementing a Web Marketing System for anyone…

Especially someone I will NOT be charging a single kobo!

Yep.

I’ve told him I don’t need any money.

In fact I’ve already purchased and activated the domain name he has chosen, using my own funds.

I mention the foregoing not to brag, but to indicate just how much I value this gentleman.

At the start of this newsletter, I’ve highlighted specific steps ways I intend to help him use the web to deliver his groundbreaking range of 100% pod casts to a potentially global PAYING audience of Africans.

I am so excited about this project, because it also gives me an opportunity to do what I do, using web marketing, for another person, in a way that will prove that anyone can use the web to achieve greater success at whatever s/he does.

So, stay tuned…I WILL announce the full details of the project once it’s ready for launch!

Final Words: By way of interest, I actually typed most of this write-up yesterday (Sunday 13th September 2015) on my Blackberry, while in a cab headed back to Lagos from Cotonou, having only just returned last Monday night!

Why?

Because the supposedly new laptop charger I went to buy that Monday suddenly blew out yesterday morning while I was working on a client’s book project that I wanted to progress over the weekend.

Since no vendor shops open in Cotonou on a Sunday, and I also needed to prepare THIS newsletter, I took the proactive step of returning to Lagos yesterday night, so as to get to the computer village first thing this morning.

The fact that you’re reading this completed version of the write-up today is proof that I succeeded in getting the bad charger replaced.

However I had to put my foot down to make the vendor give it to me without having his way: the funny guy actually asked me to pay for another! That story will come in a separate article though, in which I’ll share details of the audacity of vendors in our PC Village.

Some people – especially in my part of the world – may be tempted to interpret the repeat charger problem that’s made me return to Lagos twice in ONE week, as due to “juju”(black magic) or “enemies”…lol!

But I know better…

You see, I tell people all the time that I am guided and protected by the Creator. So nothing of that sort can EVER affect me.

My experiences have taught me that adversity always has an equivalent benefit. When something goes wrong, adopting a Positive Mental Attitude will help you make things go right.

Take it from me. My life is proof of it.

One example: For instance yesterday, before I crossed the border, I ran into a friend, I’d lost touch with since 2013: A smart and enterprising young man he is.

We got talking about my plans and to my amazement, within a few minutes he’d given me information that’s filled the remaining gaps in my knowledge about the property search I’m doing.

If the charger damage had not made me go to the border when I did yesterday, I seriously doubt our paths would have crossed!

Another example: This morning, I got a call from my mother, and she told me our long time family friends from Sheffield, arrived from the UK yesterday, for their planned tour. When my Dad schooled in the Sheffield as a student of Civil and Structural Engineering, in the ’60s, he’d lived with them.

Over the years we’ve kept in touch, and in 2000 when I visited the UK on a 6 week International Brewing Course, I and my sister took a Virgin Train to spend meet them for the first time, and spent the weekend with them.

Before I left my hotel in Scotland’s Edinburgh, they also paid me a visit. Since then, other members of the family have been to see them, and they’ve been to Nigeria once in 2005.

So this is a second visit they are on.

However, I’d assumed they were due in the country next week, and I’d not been sure I would be able to make it down at a good time – since they would be touring the country.

So when my mom told me they arrived the SAME night I had (yesterday), it struck me that my forced return to Lagos was looking LESS and less like an accident or coincidence, and MORE and MORE like the handiwork of a superior intelligence.

See what I mean?

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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves

experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.

You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how

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Burt Dubin’s monthly Speaking Biz Strategies Letter

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2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and

Politics! [FREE MP3 DOWNLOAD]

“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in

current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.

Solagbade

It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.

If you are not yet ANY of the above, just send me a message here to let me know.

If you want me to send you the full MP3 recording, just say so in your message.

NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it

Alternatively, click here to request the FREE MP3 DOWNLOAD.

******

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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from

him?

Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an

expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls

them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in

proper perspective, I’ll provide more specific details in form of an example.

A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack

Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,

and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world

you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested

in.

*************

Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation

Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

*************

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THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard

work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to

start his own business).

———————–

Click here to contact Tayo… 

SD

Nuggets Blog™

New posts from last week that may interest you! *
Public Speaking[Monday]:

[Tuesday]:

N/A
[Wednesday]:
[Thursday]:
[Friday]:
[Saturday]:
Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the

popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm

Manager™ software.

He has delivered talks/papers to audiences in

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training

& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African

continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your

personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

 


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