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No. 140: Knowledge Without “Know-How” Rarely Yields Success

Knowing “what to do” is crucial. However, knowing “HOW to do it” is the key to ultimate success. The former has to do with your knowledge. The latter relates to your ability to apply that knowledge to achieve results you want i.e. your “know-how”.

Your success in life depends on being able to develop the latter!

To illustrate my point, I’ll use analogies that we can all relate to.
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Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday5th May 2014

No:140

Title: Knowledge Without “Know-How” Rarely Yields Success

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/blog

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


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No. 140: Knowledge Without “Know-How” Rarely Yields Success

Knowing “what to do” is crucial. However, knowing “HOW to do it” is the key to ultimate success. The former has to do with your knowledge. The latter relates to your ability to apply that knowledge to achieve results you want i.e. your “know-how”.

Your success in life depends on being able to develop the latter!

To illustrate my point, I’ll use analogies that we can all relate to.

As an employee, your on-the-job “know-how” will determine your success or otherwise.

For instance, a sales person would “know” that s/he needs to meet the monthly sales target set by the boss or company.

That could be to sell one thousand crates of farm eggs for instance.

But “how” to do that, may not be something s/he would be very clear about.

So many ways exist to go about “selling” anything. And without a clear idea of which “way” would yield the best results (i.e. actual – not credit – sales that put money in your pockets), “knowing” what to do can be quite useless sometimes!

This is why sales people attend (or get sent on) Sales and Marketing Training course. The hope or expectation is that they will come away with the additional ability to find profitable PAYING customers to sell to.

That’s what often separates top sales persons from all others.

But not everyone “knows how”. And that includes those who provide “training” or “lectures” on sales and marketing!

Trainers lacking “know-how” (and those who learn from them) tend to focus on “theory” (i.e. knowledge). They ignore the hands-on element/practical that cements learners’ “know-how”.

As an Entrepreneur, Your Selling Success Depends On Your “Know-How”

You most likely know your stuff inside out, backwards and forwards – like Burt Dubin suggests.

If you don’t please make out time to do so. It’s a basic requirement for successfully selling yourself as an expert-who-speaks.

But knowing your stuff is just one side to it.

“Knowing HOW” to sell yourself to – and subsequently IMPRESS – paying clients is however another thing entirely.

Sadly, I see too many people who think they can simply jump in the pond and start “catching the fish”.

They fail to realize that careful planning and implementation of a tried and tested METHODs is best for recruiting good buyers.

No One is Born With “Know-How”…

None of us is. However some of us arrive more equipped to demonstrate “know-how”, than others.

In reality, anyone so willing, can successfully develop it to achieve ANY goal s/he desires. All that is required is the conviction to do what it takes, for as long as may be needed.

I say this based on my achievements as an entrepreneur over the past decade. My conviction also comes from studying and relating with significant others who have achieved great feats by developing their own “know-how”.

One of them is Burt Dubin. Through exposure to him, my ability to “sell to ” and “impress” my target audience has greatly improved.

It is noteworthy, however, that I had to ADD my own uniqueness to the mix, to make it work.

In other words, developing “know-how” requires learning proven ways, and adapting them to your unique skills/needs.

Two Ways I Believe “Know-How” Can be Developed

If you desire significant long term success, aiming for methods that yield sustainable results is best.

This is why developing your “know-how” relevant to achieving your goal(s) is so crucial. I discuss two possible ways to do that…

1. Developing “Know-How” Via Trial and Error:

I personally consider this the hard way. It involves trying out different ideas, concepts, strategies and techniques untill you narrow down to what works, then refine – and perfect – it.

An Example: I’ve been interacting with some Farm CEOs about my new Sales and Marketing Coaching and Support Service.

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

What I’ve noticed is that a few who contact me think my FREE Power Point Slide show presentation contains everything, which means they don’t need me.

Burt Dubin, in one of his articles, referred to such people as “free loaders”. Those not really interested in the solution I offer. They only seek to get what they can without paying.

The truth is however that my slide show’s content is simply a condensed version of ideas I’ve shared in past Cost-Saving Farm Business Ideas articles.

Basically, it tells you as a Farm CEO WHAT you need to do, to find profitable buyers.

But the HOW is not specified. And it’s the HOW that really matters. That’s what determines your success.

The “HOW” (of finding profitable buyers) is what Farm CEOs need my help with!

It goes without saying that you can work out “how to” by yourself.

But you may not have the benefit of saving time, effort, and resources, AND also being sure that you’re on the right path.

You would, by implication, be towing the “Trial and Error” line.

There would be nothing wrong with that, if you don’t mind the negatives that could result.

However, for those keen to make more productive use of their time and effort, the next option below, will appeal more to them…

2. Developing “Know-How” Via Tried & Proven Systems:

This option involves tapping into the experience based real world relevant guidance of others who have done what you wish to do – or something similar.

You can achieve this learning through studying books, audios, videos, articles, reports etc prepared by successful others you identify to offer the wisdom you seek.

In some case, you may also be able to connect directly with such persons for personal coaching or mentoring.

All or some of that could be free, or for a fee. Either way, access to their expertise in this regard would be available.

Typically, these would be accomplished experts in your area of focus/interest. And they would have condensed their knowledge and “know-how” into a form others can learn from.

Quite often, many would have used the “trial and error” method mentioned in 1. above – out of necessity – to succeed.

Now, being a Best Practice and Performance Improvement advocate, I believe in NOT reinventing the wheel.

That’s why I prefer this second option (of using proven “systems” to develop the “know-how” I need to achieve long term success.

I’ll conclude this write-up by describing one such system…

A “Tried & Proven System” That Has Helped Experts-Who-Speak Develop Their “Know-How” for Decades!

Renowned mentor of some of the world’s highest paid speakers, Burt Dubin, failed many times, before succeeding, in various fields – including high paid international public speaking.

He later tapped those experiences to develop a system used today, by experts worldwide, to achieve speaking success.

It’s called the Speaking Success System.

In other words, Burt Dubin uses his “system” to helps experts develop the “know-how” to succeed in the speaking business.

Here’s what two accomplished experts say about Burt’s system:

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

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So, with with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in a matter of weeks….

Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

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Have a great week :-))

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Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Self-Development/Performance Enhancement SpecialistTayo Solagbade – works as a multipreneurial freelance writer providing  zero risk article and report writing support for website owners, while traveling slowly across West Africa as a Location Independent Multipreneur.

He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.

He earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.

Connect with him on Twitter @tksola.com and Facebook.

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Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read
Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

 

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed FormulationDownload above PDF

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

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FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

Download above PDF

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

Download above PDF

NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

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Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Tuesday]:

Entrepreneurship[Tuesday]:

Self-Development [Wednesday]:

Entrepreneurship[Thursday]:

Entrepreneurship [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

Want me to write for you? Click here…

 

[IMPORTANT: This blog's contents are being updated following the transfer to www.tayosolagbade.com from my former domain - Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains "spontaneousdevelopment.com", simply change it to "tayosolagbade.com" - and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

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Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

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1. Click here to learn more about this app - watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

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