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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule

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GET LIFETIME MEMBERSHIP OF MY INNER CIRCLE (OVER $250 USD!) WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!

1 of 2: PUBLIC SPEAKING – To Succeed, Speak to Solve Problems!

One proven way to succeed is to develop viable solutions to problems others will gladly reward you for. By implication, your success as an expert-who-speaks will be determined by how well your message empowers your audience to solve the problem(s) they face.

The reason: Human Beings dislike problems & often want to eliminate them QUICKLY!

As a result, people always welcome anyone who offers a speedy resolution.

That’s why it is said that if you want to get rich, find a solution to a real problem being experienced by people in your society or market.

In Nigeria for instance, lack of constant power supply creates a unique challenge not faced in most other countries…

So you’ll find, in Nigeria’s markets, all sorts of alternatives to public power supply – from generators to power banks, solar power generators, inverters etc – on sale/actively purchased.

For obvious reasons, the above solutions command much less attention from paying buyers in neighbouring Benin Republic, who ironically buy their electricity from Nigeria!

So, compared to their smaller/poorer Beninese neighbours Nigerians in Nigeria have to spend EXTRA money daily to buy and fuel generators to power their homes and offices.

That has multiple implications: The avoidable extra expense of buying, servicing and replacing generators, the noise and smoke pollution associated with using generators, and the LOSS of pure profit by way of the extra expense associated. These annoyances face the average Nigerian in business – and general society.

The inadvertent extra spending directly impacts on the bottom line for a business owner, or disposable income for a salary earner in Nigeria. Both consequently end up with LESS money than they should, in their pockets or bank accounts every single month.

As you can imagine, for people who are forced to incur EXTRA expenses generating power, ANY opportunity to cut down on spending in other areas would be welcome.

To achieve speaking success with your target audience, address them where they “hurt”!

Identify your client’s unique situation and challenges. Add whatever you find out, to whatever s/he tells you is/are the “goals”.

Then come up with workable ideas and strategies to us in solving the problems/achieving the goals.

a. For instance, in reaching out to individual or organizational clients with my speaking solutions, I typically offer to share ideas and strategies for getting more done, with less effort, in less time, and at less cost.

All of that translates to making them more productive, at increasingly lower cost.

The above is a key reason why over 80% of my Feed Formulation Handbook and Software sales are to Nigerian Farm Business Owners. Many of them tell me their main reason for buying is to learn how to make their own feed, and cut down the huge sums they spend on feeding their livestock.

b. Here’s another perspective: More members of my target audience are inquiring about and purchasing information products, talks and services I offer on passive income generation.

Most already make money doing what they do, but they WANT to make even MORE money, without necessarily having to do more work.

It goes without saying that people all over the world have the same preferences. Everybody wants that kind of benefit.

However, the Nigerians in Nigeria are under much greater pressure to find ways to earn more, without spending, because a chunk of the INCOME they earn is ROUTINELY spent in generating power that government should normally provide them…!

Since no viable short/medium term alternative exists for them to stop spending on power generation, the opportunity to earn MORE money without needing to run their generators for LONGER periods is one that appeals to them.

That’s why I always say the following to my target audience:

“No matter how much money you are making on your job, or in your business, creating passive income streams to COMPLEMENT your efforts WILL leave you better off!” – Tayo K. Solagbade

People LIKE that kind of message. You telling them they don’t need to keep spending time/effort/money in order to keep making money.

People LOVE anyone who can give them a solution to the challenge of not-enough-money.

In speaking to your target audience, you must give them workable ideas to use in solving:

(a) The problems they tell you they face

(b) The problems your own diligent research and investigations tell you they need to address.

In my case, I often go out of my way to find out where the shoe pinches EACH client/member of my target audience – especially those in Nigeria…

Basically, for most of them, their profit margins (in business) and disposable incomes (in paid employment) are LESS than they should be…

That knowledge guides me in speaking to them, so that I know what to say to MAKE THEM feel a need to take action and hire (or buy from) me!

I doing so, I share my tested and proven ideas for getting things done, and making MORE money in the process, without necessarily having to spend ANY money.

One example: Last week, I told the story about a 2 part audio DVD product I purchased, at what I called a criminally LOW price of N100 (half a dollar) per disk.

To make matters worse, I was told that 3rd parties were paid to prepare the audio recording in a studio, and to mass produce the branded labels and jackets used.

Unfortunately, after the heavy spending, sales barely trickled in for months. The sales shop had boxes of unsold disks and books (in thousands) stacked on the floor when I visited.

The staff explained many potential buyers kept asking them to LOWER the price, but despite dropping prices to as low as N100 (about $0.5 USD) per disk, nothing had changed!

I told them to tell their boss…

a. That they needed to take the price back up to something more respectable, noting that my lowest priced audio DVD product sells for N1,000.0…and that, despite the fact that I do NOT use a rented sales shop.

b. That they could have saved A LOT of money by doing some of their product development in-house (at least for starters)…

In this regard, I explained that ALL my branded DVD labels and book covers were designed by me, using Photoshop, on my laptop. I also noted that ALL my audio pod casts and video tutorials/demos are recorded on my laptop.

What’s more, I use my laptop’s DVD drive to burn the needed copies of ALL my products to CD/DVD, which I then label and put in sleeves or plastic casings etc.

Now, don’t get me wrong. In other climes, it could be smarter to give this out to some “provider”…

But when you are an individual or micro to small business in a market like Nigeria, where buyer attitudes make selling of products like this difficult, it’s best to minimize the expense overheads to give yourself the best possible chance of earning tangible profits per sale.

Then over time, as your brand becomes more established, nothing stops you from outsourcing any areas you want, so long as you’re sure you’ll remain profitable.

There’s also the relatively higher cost of doing it. For instance in Cotonou, I print ONE A4 page in black and white for N8, but in Lagos, it costs me N50…over 10 times more!

NB: In case you’re wondering “What if the numbers of disks to be duplicated are many?” the answer is simple: purchase a CD duplicator!

It will pay for itself many times over. I know this because of the results being enjoyed by a young Beninese friend in Cotonou, who I encouraged to revive his own CD duplicator, which he’d abandoned in his parents’ home for months.

Today, he uses it in a business centre he’s opened in that spare room in the family house!

Moral: The fact that you have money does NOT mean you have to spend it to get MORE of the results you want.

Quite often, deep thinking and analysis of how you currently do what you do, can help you conceive superior ways to IMPROVE the results you get – at zero cost!

As you can see from the above, in speaking to my clients, I offer to share ideas and strategies, about how to earn MORE, and SPEND LESS money, time, and effort in doing what they do better.

In other words, I describe to them practical solutions to problems they face…and every now and then, that leads them to hire (or buy from) me.

If you adopt a similar problem solving focus in speaking to your clients(be it as individuals or in groups), you’ll dramatically boost the response generating impact of your sales/marketing messages on them!

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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them. You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]

2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and Politics! [FREE MP3 DOWNLOAD]

“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K. Solagbade

It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.

If you are not yet ANY of the above, just send me a message here to let me know.

If you want me to send you the full MP3 recording, just say so in your message.

NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it

Alternatively, click here to request the FREE MP3 DOWNLOAD.

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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from him?

Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in proper perspective, I’ll provide more specific details in form of an example.

A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings, and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested in.

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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SPECIAL PRODUCT FEATURE

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Plus, you learn a proven shortcut to top level speaking business success across corporate markets.

So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in a matter of weeks….

Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets

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