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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule

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GET LIFETIME MEMBERSHIP OF MY INNER CIRCLE (OVER $250 USD!) WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!

1 of 2: PUBLIC SPEAKING – An Unusual LIVE Event Strategy That Attracts Buyers at Zero Cost

If you’re willing to do the (hard but potentially rewarding) creative THINKING to conceive unconventional online/offline strategies, that attract paying clients at zero cost, YOU WILL reap superior and sustainable profits…from buyers who eagerly tell others about you.

I explain below.

The following short story about an event I attended in Benin Republic provides a background…

It was 6.00p.m Saturday 20th June 2015. I’d worked online since 10a.m before going to Tokpa motor part to try taking a taxi to Ouidah – a trip I’d long delayed since 2013.

But vehicles were few in coming. I waited still – eager to satisfy my curiosity about a town I’d heard so much about for it’s historical relevance from various sources e.g. tripadvisor.com.

By 8p.m I was told by a taxi owner at the park, who had just arrived from Ouidah, where, that the roads were in a particularly bad state due to the heavy rains, and that it was unlikely anyone would be willing to go that route.

I was disappointed. But I soon thought of another way to make use of the free time. So I went off to “le terrain” at Cotonou’s Stade de L’amitie…

I knew from my stay in Calavi back in 2013, that they often had open air music playing with food getting served to people etc, especially on weekend nights…

It turned out to be an excellent decision as I have a GREAT time watching a LIVE show outside one of the restaurants.

Amateur Beninese dancers of various ages took turns on stage to display exciting “Makossa” dancing moves (mixed with amazing acrobatic hip hop stunts)  individually and in teams of three.

One after the other they came on stage and did their thing…to the audience’s admiration.

Towards the end, one team of 3 young men in their 20s arrived and they were introduced as winners from a national competition held somewhere else earlier in the year.

By this time I was thinking of leaving…I thought I’d seen all the sickest possible moves by that time from watching previous dancers.

But by the time these 3 guys took over the stage, I quickly understood why they were chosen as national champions – they were truly awesome:

Their synchronized hips movement (you know the Francophone hip gyrations), punctuated with back flips and other stunts perfectly timed with the music, made me forget my need for sleep!

The show eventually ended around 2a.m or so.

But I was SOOO glad I was unable to make my much anticipated trip down to Ouidah, otherwise I would not have discovered this wonderful event!

What I love most about the whole show was the variety:

For instance, we had some dancers I put at under 10 years of age.

You also had the pretty little twin girls dressed in matching attire – managed by their mother.

Then there was a crippled elderly man in a hand pedalled bike who sang beautifully!

None of them got paid (except possibly the champion trio, who seemed to come in as the main event).

So the payoff for most of the dancers was obviously the opportunity to possibly build a reputation, by performing before a large audience of high income earning elite:

A. who may hire them to dance at private events

B. Who, if impressed, may give them generous cash tips on stage (that happened a lot) or as they go round the tables with bowls and caps in hand (I noticed the champion dancers did not do this. Often only the really young kids and student dancers).

C. In addition, the dancers apparently love what they do so much, that they welcome every opportunity to show off new moves before any LIVE audience.

Another thing I loved was the excellent organization – and the way the event was integrated into the restaurant’s business model:

The truly gifted MC coordinated the visiting dancers superbly.

Some of the dancers travelled from afar (e.g. Seme, the border town, and other cities). Before letting each act perform, he did an introduction and often found a way to exchange some banter with them in a way that stirred even more interest.

While he did that,  members of his restaurant team went round seeing to the needs of seated guests – most tables ended up covered with plates, glass cups and bottles paid for and consumed by guests kept glued to their seats by the gripping LIVE entertainment that went on uninterrupted.

It was an open event of sorts, but I gathered that there was a screening process to evaluate an intending performer via an audition.

Based on the foregoing, here’s what made me write this article:

This restaurant operator conceived an excellent reproducible strategy for attracting and keeping large traffic of potential buyers, in an open air show open to anyone who passes screening.

That way it was more like a public service, making it unnecessary to offer rewards or remuneration to dancers. Yet he got to reap substantial sales of food and drinks mainly via stands setup along the perimeter of the open air arena.

This brings me to the point I wish to make:

Instead of paying for ads, flyers and posters, he setup a LIVE show that runs through Friday to Monday a.m, using resources already part of the business overheads to attract potential buyers.

This strategy can be adapted for use in virtually any business model – even farm business.

You just need to think of how to go about it: if you can’t do the thinking, challenge an employee to do it for you, OR hire an expert with relevant proven competence (like me) to help you.

Final Words: For experts-who-speak, this strategy has been in use for decades!

A bestselling book written decades ago by a famous author, now late, tells a true story about how one man used this strategy to achieve financially rewarding success, by running a VERY unusual speaking event across the USA!

I will add here that I’ve since adapted ideas I got from reading that story, for use in Nigeria – with success. It’s a near fool proof way to achieve speaking business promotion success at low to zero cost – while earning income via other channels at the same time.

Reply to this email (or submit this form) and I will send you details of what he did and how – plus where to read all about it.

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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them. You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]

2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and Politics! [FREE MP3 DOWNLOAD]

“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K. Solagbade

It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.

If you are not yet ANY of the above, just send me a message here to let me know.

If you want me to send you the full MP3 recording, just say so in your message.

NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it

Alternatively, click here to request the FREE MP3 DOWNLOAD.

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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from him?

Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in proper perspective, I’ll provide more specific details in form of an example.

A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings, and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested in.

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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SPECIAL PRODUCT FEATURE

“Inside Speaking Business Success Secrets”

In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER YOU SPEAK OR NOT.

Plus, you learn a proven shortcut to top level speaking business success across corporate markets.

So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in a matter of weeks….

Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets

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for Africa Based Experts(PDF…Click!)

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Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

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How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information

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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those Aspiring (Volume 1)

Download above PDF

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NEW: KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

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“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

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