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No. 152: Do You Need Blogging To Achieve More Speaking Success?

I say YES, because to become an expert-who-gets-paid-to-speak, you NEED to establish yourself as a thought leader – indeed an authority – in the minds of your target audience. Blogging is a powerful (and zero cost) strategy that can be used to achieve that outcome for the long term.

I say this as an expert-who-gets-paid-to-speak, who has now been blogging Mondays to Saturdays (sometimes Sundays) for over a year and a half.

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 28th July 2014

No:152

Title: Do You Need Blogging To Achieve More Speaking Success?

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


Logo - Tayo Solagbade's Self-Development Academy

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email it to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 152: Do You Need Blogging To Achieve More Speaking Success?

I say YES, because to become an expert-who-gets-paid-to-speak, you NEED to establish yourself as a thought leader – indeed an authority – in the minds of your target audience. Blogging is a powerful (and zero cost) strategy that can be used to achieve that outcome for the long term.

I say this as an expert-who-gets-paid-to-speak, who has now been blogging Mondays to Saturdays (sometimes Sundays) for over a year and a half.

The results I’ve gotten in that relatively short period (like this recent one), prove that blogging, properly done, deliver significant, yet timeless self-promotion benefits!

Before I began blogging, I used to publish a monthly web based html newsletter (called the Self-Development Digest™) which I emailed to subscribers.

I did that – monthly – from 2006 right into early 2012.

Then in June 2012, I came across Patrick Meninga’s very educative 1 hour interview with Yaro Starak.

In it he shared the secret of how he started a blog, and through diligent and intelligent hard work, grew it to earn over $2,000 US dollars monthly via Google adsense..

And he also shared details of how he eventually sold the blog for an amazing $200,000 US dollars – becoming an Internet celebrity in the process.

Google “Patrick Meninga” to learn more.

After listening to Patrick’s MP3 interview, I distilled useful lessons I learnt from it, into an article on my blog – for others to learn from.

I did so because I realized blogging provided a much more effective means of promoting one’s work to a target audience. And could see it took much less effort, than I was expending in manually updating my HTML newsletter and website.

WordPress – being the powerful Content Management system that it is – makes the process of writing and publishing one’s ideas so much easier.

And it also lends itself much more readily to being indexed by search engine, by the very nature of its design.

As long as one publishes content that will be considered interesting or potentially useful by one’s desired audience, using WordPress can dramatically boost one’s visibility online in multiple ways e.g. via search engines, as well as on Social Media platforms.

Now, I had already experienced the benefits of writing useful content even with the manual HTML approach I was using (on my 9 year old former primary domain: spontaneousdevelopment.com)

I had also used article marketing via www.ezinearticles.com to boost the promotional reach of my writing.

Over the years, I’d seen my write ups get widely republished by other website publishers who picked it up via Ezinearticles.com. And the results had come in form of pre-qualified traffic to my website – some of which resulted in sales of my products.

Apart from the growing website traffic, I’d also over the years seen my books get purchased from my online store. Sales reports popping into my email in box, each week.

Then there were the websites that published reports, term papers and other resources, in which they quoted me on topics like Emotional Intelligence, based on articles I’d written.

In addition, I had the publisher of a university journal, in India, write me for permission to include my article titled “Are Your Employees Happy & Satisfied With Their Jobs? (A Ten Item Quiz That Can Help You Find Out). That journal has since been published and put on sale – my article was included, with my permission.

In essence I’m saying that I had seen how my relentless commitment to writing useful content enabled me build name recognition, credibility and authority status.

It therefore occurred to me that using blogging the way Patrick Meninga recommended it be done, would simply enable me take the results I was getting to a MUCH higher level.

Like I said at the start of this piece, as an expert in your chosen field, you are a potential thought leader.

But note the word I used there: POTENTIAL.

As long as you are competent and qualified, it means you have, in you the capacity, and capability, to become a thought leader in your field.

However, you must MANIFEST that potential. That is, you must put it to work for you.

The most effective way to do that will be to share your ideas, experiences, insights etc.

Now, a variety of ways exist to share what you know, in order to get accepted as an authority.

Speaking is a very obvious one of them…

However, you first have to get people to think highly enough of you to invite you to speak!

You have to SHOW them you know enough of something they desire to learn about.

To do that, you need to offer them “samples” of your knowledge and insights. And you have to do this on a regular basis, without relenting. That way, they will believe you have MORE to offer.

What’s more, if you do this right, they will actually assume you will be a better knowledge provider to connect with, compared to any competitors or rivals they are aware you have.

My experiences and observations convince me that offering such “samples” to your target audience is best done by writing creatively.

By CREATIVELY, I mean not just writing randomly, but doing it in a way that is deliberate and constantly evolving

This belief was what I based my entry into blogging upon, back in June 2012 (and today, I’m reaping massive multi-dimensional rewards, even more than I’d imagined possible) .

I knew I needed to do as Patrick had said – share passionately, what I knew. And I was already used to doing that from the article writing I’d been doing for years.

But I was excited to see the organized structure that a blog would help me achieve. For instance, the archives facilitated review of what I’d written, and exploring book ideas from them.

In fact, my new book titled “Kukuru Danger™: Adventures (& Misadventures!) of a School Age Child Trying to Make Sense of the World and his purpose in it!”  which I will publish in my online store this week, was partly written using 2 articles I wrote on this blog last year.

And I’m already compiling material to publish a book on public speaking using a collection of my most read blog posts on the subject in a few weeks. [ See what I mean? And this is apart from the many successes (paid speaking/product sales wise) I’ve shared about in past articles.]

Those were the additional benefits of blogging that I foresaw. And they are what people who fit your target audience profile WILL SEE, when they check you out!

The writing you churn out via your blog (if useful) will gradually win them over, making them consider you ahead of your peers.

By the time decision makers contact you, and you “converse”with them in a manner that shows you’re as good as your written content suggests you are, chances are good they’ll choose to hire you over others.

It’s simple common sense. No meeting planner wants to hire a speaker who will under perform or disappoint.

So they always want to assure themselves you have the depth, and delivery, that is required to impress their members.

Your blog, with updated, and useful content gives them a good avenue to establish that, to a great extent.

I like to think of it as proactive/futuristic marketing, in which you’re writing now, to meet the needs and interests of potential clients, who are yet to “find you”.

By the time they do, you’ll have built a critical mass of useful content that will entice them to contact you!

But get this: If you do your blogging, as part of a Web Marketing System, such that videos, audios, and other “content” are accessible through it/via social media, you’ll achieve multiple benefits.

Final Words: Blogging – done on a consistent basis, to share useful content – boosts an expert’s credibility, and earns him/her authority status.

When that happens, s/he will naturally become an “attractive” option for meeting planners looking to hire an expert-who-speaks.

Note that apart from boosting your chances of getting hired to speak, “visibility” conferred by blogging can also attract new/repeat sales leads to you, for products and services you offer!

And that’s why many leading experts-who-speak, and even renowned mentors of highly paid speakers (like this one), use blogging for self-promotion.

So, why not get started with blogging today? Don’t know how? Or need help? Click here to contact me!

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Have a great week :-))

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts
(PDF…Click!)

www.tayosolagbade.com - Invite me to Speak FREE Anywhere in Africa...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

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Showmanship Strategems

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ProgramManual

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No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

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Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read
Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

 

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

Download above PDF

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

Click here to learn more

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

Download above PDF

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

Download above PDF

NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development [Wednesday]:

Entrepreneurship[Thursday]:

General [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

Want me to write for you? Click here to send me a message

 

[IMPORTANT: This blog's contents are being updated following the transfer to www.tayosolagbade.com from my former domain - Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains "spontaneousdevelopment.com", simply change it to "tayosolagbade.com" - and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Your Gifts for Subscribing

When you signup, you'll receive:

Submit the form below to get a download link to the PDF version of my newly revised

Once you submit the form below, you will be taken directly to the downloads page, just as an auto-response message will be delivered to your inbox, with links to the promised gifts.

I look forward to meeting and/or working with you!


Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app - watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

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