885 views

No. 137: Succeed By “Looking Bigger” Than You Are!

Size (in physical or financial terms) can confer “popularity”. So can appearing to be everywhere. That’s why I argue that making yourself look bigger than you are, can make your marketing more successful!

People – and organisations – that are popular, often get their offers taken more seriously, than those who are not.

SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday14th April 2014

No:137

Title: Succed By “Looking Bigger” Than You Are!

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


Have You Downloaded Your Gifts?

Ten Ways Self-Development Bible

As a subscriber to my mailing list, you get to access over 10 potentially useful books and reports.

Click here to view the download page:

Login using the username and password sent to you during signup.

Can’t find it? No problem. E-mail me via tayo at tksola dot com and I’ll send you another. Not yet a subscriber? Click here to signup.


**** **********

NB: This newsletter is published every Monday. Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 137: Succeed By “Looking Bigger” Than You Are!

Size (in physical or financial terms) can confer “popularity”. So can appearing to be everywhere. That’s why I argue that making yourself look bigger than you are, can make your marketing more successful!

People – and organisations – that are popular, often get their offers taken more seriously, than those who are not.

After attending conventional school most people naturally seek the best possible employment conditions.

That’s why many would choose big, established employers over ones just starting up – due to the promise of better pay, job benefits…and of course the prestige of being in “the team”.

With regard to prestige, big name(s) make(s) it easy to be recognised/noticed or remembered (My Story)

Due to the massive fame of companies like Microsoft, Google, Nike, CNN, BBC etc, you and I would find it much easier to remember someone we met, who worked for any of those companies.

I still recall living in Benin City, over a 7 year period while employed as a well paid, and high performing manager in Guinness Nigeria.

Many times when I attended public functions, despite my deliberate insistence that the host NOT do it, I often got introduced as a “Guinness Manager”.

Friends/acquaintances were usually unwilling to leave out that detail mainly because they felt the company was a prestigious place, which would interest people.

Some people would often go out of their way to get to know you e.g. taking your number and calling you. In conversations with others they could say “Remember my friend that works with ?” etc

 If you drive an branded company vehicle, neighbours may take special note of you.

It’s just natural.

The same thing happens when you’re linked with a famous individual.

That’s why we hear “Oh, he’s “Michael Jackson’s lawyer”; or she’s the “wife of Cadbury’s CEO in Nigeria”;  “he’s “Lupita Nyong’o’s Best Friend”…or even better: “he’s Chimamanda Adichie’s husband”!

All of the above refer to situations and circumstances in which fame or popularity is conferred on you by association with a person, or organisation, or “thing” that is “famous or popular”.

It’s why name dropping can sometimes work for those who do it!

A complete nobody who gets a job with a large corporate multinational can quickly gain social recognition and acceptance, over a self-employed professional in the same field.

When you’re NOT associated with a recognised name or brand, fewer people readily go out of their way to connect with you.

Even fewer feel a need to brag about or tell others about you.

I have had the benefit of experiencing both sides…and this informs the views I express here.

A Public Relations Manager for Virgin Atlantic, compared is likely to command more serious attention and interest from journalists, than an independent consultant specializing in the same field.

But as I explain below, the latter can command more recognition than the former, by making him/herself look “bigger” than s/he really is.

Central to achieving the above is the use of the Internet, which has been accurately described as the greatest LEVELLER known to mankind!

I now explain using myself as an example…

After leaving Guinness, I noticed people no longer showed as much interest in connecting with me as they used to.

And that included even former colleagues, (supposedly) close friends and some relatives.

It was an interesting experience, which made promoting my products and services tough.

I knew making sales that stick (i.e. ones not followed by buyer’s remorse) would require building conviction in buyers’ minds.

So, I began exploring a variety of strategies towards building name/brand recognition.

Today, I’ve reasonably refined, but continue to fine tune strategies that have served me best.

Together, they now make up what I call my Customizable Web Marketing System (WMS).

The WMS involves using my website, blog, social media channels and other online platforms, in combination with offline marketing resources where necessary, as a means to propagate my marketing messages, via creative article writing and content generation.

Click here to read my popular 3 part article series on “Why You Need a Web Marketing System”.

It provides detailed insights into how a WMS can make you look MUCH bigger than you are, almost effortless, and at low to zero cost.

I am living proof that this works!

Email from one of many website enquirers who find me via Google searches and other websites

I’ve written many other articles that offer useful insights.

If you want links to them, along with a FREE 15 minute consultation to learn more, email me your name, phone number and country to tayo at tksola dot com

Today, a growing number of enquirers are finding it hard to believe that ONE person (i.e. yours truly) produces ALL they see on this website: www.spontaneousdevelopment.com.

I get emails from as far as Europe and America, containing phrases like:

“Please pass this message to your CEO”…

Some write in referring to “the guys” and “the writing team” of my website :-))

The truth is however that I am the ONLY employee of my company. And I ALONE am responsible for creating ALL of the content on it – and and no one else.

Everyday I share true stories on this blog, and in my weekly email newsletter, about how I respond to enquiries from prospects and clients/buyers from across the world, regarding my products and services.

In other words, I constantly create daily new content on this website, while delivering my products/services within agreed deadlines to paying clients/buyers within and outside Africa!

It’s not been easy to get this far, and that’s why you must have a passion for what you do.

I’m convinced that ANYONE willing to put in the needed work effort and passion will succeed too.

Final Words: As You Get Bigger, Your Increased Visibility Will Make Mistakes Hurt You More!

Now, this is important...

In working to make yourself look bigger than you are, you must remember that people only want to associate with something, or someone, IF they feel it will make them look (or feel) good.

Corporate sponsors waste little time in dropping individuals or organisations they connect with, who get into trouble e.g. a famous sports person caught in a scandal.

Also, many who “court” you may readily avoid you if they hear negative news about you!

You MUST therefore protect your “growing” brand, by acting with integrity at ALL times.

Do that, while taking steps to “look bigger”, and your marketing will ultimately succeed more.

If you don’t do that, making yourself look bigger than you really are, could end up HURTING – instead of HELPING – you!

*************

SPECIAL PRODUCT FEATURE

“Inside Speaking Business Success Secrets”

In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER YOU SPEAK OR NOT.

Plus, you learn a proven shortcut to top level speaking business success across corporate markets.

CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt's Boot Camp V: Inside Speaking Business Success Secrets

So, with with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in a matter of weeks….

Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets

*************

Have a great week :-))

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts
(PDF…Click!)

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.spontaneousdevelopment.com

Self-Development/Performance Enhancement SpecialistTayo Solagbade – works as a multipreneurial freelance writer providing  zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur.

He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.

He earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.

Connect with him on Twitter @tksola.com and Facebook.

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read
Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

 

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed FormulationDownload above PDF

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Tuesday]:

Entrepreneurship[Tuesday]:

Self-Development [Wednesday]:

Career Development [Thursday]:

Parenting/Travel [Friday]:

Writing/Bloggin [Saturday]:

Writing/Bloggin [Saturday]:

Want me to write for you? Click here…

 

[IMPORTANT: This blog's contents are being updated following the transfer to www.tayosolagbade.com from my former domain - Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains "spontaneousdevelopment.com", simply change it to "tayosolagbade.com" - and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Your Gifts for Subscribing

When you signup, you'll receive:

Submit the form below to get a download link to the PDF version of my newly revised

Once you submit the form below, you will be taken directly to the downloads page, just as an auto-response message will be delivered to your inbox, with links to the promised gifts.

I look forward to meeting and/or working with you!


Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app - watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

Name:
Email:
 
Powered by Optin Form Adder

Leave a Comment Here's Your Chance to Be Heard!

You must be logged in to post a comment.

Facebook

Get the Facebook Likebox Slider Pro for WordPress