Entrepreneurship

No. 123: Boost Your Marketing Success by Using the Web Differently

January 6, 2014

The massive name recognition and marketing reach/impact I'm getting via my zero cost Web Marketing System baffles many. Most believe if you don't spend on online ads in some media, you cannot get enough marketing exposure. My achievements on the web disprove that myth. SCROLL DOWN TO READ FULL ISSUE Home | Subscribe | About | Contact Publication: Weekly […]

Entrepreneurship

Meet the Best Agricultural Radio Program for 2013: Alhaji Luqman Ibidunni's Global A.I.M.S

January 1, 2014

Happy New Year to you! And here's one bit of news that will help you start up the new year perfectly - on radio. Especially if you're a lover of agriculture. Global A.I.M.S is a company specialized in providing agro-industrial information marketing services. And they are making BIG strides in agribusiness communication nationally. Infact, their […]

Entrepreneurship

No. 122: You Need Mastery, Innovation and a Problem Solving Focus

December 30, 2013

Modiu confidently assured me he could do it. He said “Just let me have each child’s age. That’s all I need to sew the outfits for them”.And he was going to sew six full outfits in about 4 days (with piles of other people's fabrics awaiting his attention)! I still struggled to believe it. Modiu […]

Entrepreneurship

Sometimes Going On Alone Will Be Futile (Hint: I Wrote "Begging Letters" to Keep Going)

December 24, 2013

I first encountered the term "begging letters", from reading a biography of Karl Marx. Many books have been written about Marx, and NONE fail to mention that he wrote "begging letters" (read this one). That's why I know that the SMSes/emails I've sent to ONE friend (few times in 2002), and many relatives (over the […]

Entrepreneurship

No. 121: If Others Doubt Your Ideas, You’ve Probably Struck Gold!

December 23, 2013

Fran Tarkenton (Former American Football Star turned Millionaire Entrepreneur) once said: “I have never started a company that, at some point, didn’t cause me to have doubts. ‘This must be a stupid idea because no one else is doing it. Why don’t people get it? Maybe there is nothing there’. We all have self doubts, but […]

Entrepreneurship

Even When Too Busy, Don't Stop Marketing!

December 21, 2013

[UPDATE: 15 February 2025] NEVER STOP MARKETING! Why The Time To Do More Serious Marketing Is When "The Going Is Good". This piece was originally published as a blog post (see below) . It’s now republished HERE - today (15 February 2025) - as a PDF. Click HERE (or the above COVER) to download the […]

Career Development

Sell Successfully Using a Mailing List

December 20, 2013

[Quick tip: If you own - or run - an agro-based/allied business, the ideas in this article can REALLY help you. Trust me. I LOVE farmers - and would NEVER steer you wrong :-))] Are you responsible for creating marketing awareness, and generating sales leads for your company? If yes, then building a mailing list […]

Career Development

Quitting My Job Earned Me Names (e.g "mad"), But Today...

December 19, 2013

"Many people still think you must have been mad to do what you did". Those were the words uttered to me by a former senior colleague that I held in considerably high esteem. My response to that "verdict" about my mental state of health, ostensibly passed by some of my former colleagues was along the […]

Entrepreneurship

The Right Mental Attitude Keeps Dreams Alive

December 18, 2013

“The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune.” – Napoleon Hill In truth, how long a person can keep going in pursuit of a valued goal, will often be a function of his/her mental attitude, based on available reserve […]

Career Development

SMART Acronym for People Who Succeed (Incl. Infographic)

December 17, 2013

[NB: Post updated - see bottom - on Wed 18th Dec 2013 @2:04pm - causing reset of views counter.] You probably know the popular SMART acronym - a mnemonic - for setting goals and objectives ("S" for Specific, "M" for Measurable etc). I’m not referring to that. Over the past 10 years, I’ve conceived a […]

Entrepreneurship

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