Self-Devpt. Nuggets™

Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 4th November 2013

No:114

Title: Speaking IDEAS for Farm Support Experts

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my Speaking IDEAS newsletter.

No. 114: Speaking IDEAS for Farm Support Experts

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NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule

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If you provide farm support products and services, this issue of my weekly speaking IDEAS newsletter will interest you. That includes experts working with private owned agro-allied companies, government agencies or even Non-Governmental Organisations (NGOs).

Yesterday, I listened to a top Ekiti state government official (on Nigerian TV) explaining how they are attracting young people to establish agri-businesses.

Instead of going into poorly rewarding subsistence farming, this new generation of farm owners are being empowered to start farm businssess at much higher levels. The officer noted that in a few years, with diligent effort, some can become millionaires!

You CAN Decide What Target Audience Level to Serve

I love the Ekiti state approach. It’s produces better results.

And the principle applies in all spheres of life.

For instance, your success level as a service provider will often depend on the target audience “level” you choose to serve.

There’s a saying that it’s wiser to fish in small ponds with large number of big fish (hungry for what you offer), than in big ponds with lots of smaller fish that are not that hungry.

Here are 2 rules that guide me in choosing those I serve:

Rule 1: Don’t target buyers who do not have the means to PAY you well for your product or service.

Rule 2: Make frequent use of strategies that let you market to large numbers of the right kinds of buyers at once.

Apart from enabling you win more buyers, doing the above will reduce your Cost of Customer Acquisition (COCA).

Get this: Choosing NOT to calculate your COCA, will NOT change the fact that you’re incurring that cost!!!

So I recommend you actively measure, and use it (i.e. your COCA) to identify your most cost-effective customer acquisition/marketing strategy!

That’s what I did to arrive at the conclusion that – in addition to using a Web Marketing System (where possible) – the following two(2) strategies can win more “farmer converts” for farm support experts:

1.  Be a Resource Person at “Events” for Farmers:

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Last week, a past buyer of my Excel-VB driven feed formulation software told me he was travelling inter-state to attend a 2 day workshop for farmers.

He works as a Technical Sales Consultant, for an agro-allied company.

I’d called to ask if he would be willing to help complete a short MS Excel-based questionnaire survey I’m in Nigeria to administer to farm industry stakeholders. It’s partly to obtain information for the international research paper I’m writing on using ICT for Feed Formulation.

Now, I did not ask him if he would be giving a presentation at that event, but I suspect his company may have been the (or one of the) organisers.

So it’s likely someone from their team would have addressed the audience.

Even if you’re not the organiser, and have not even been invited, NOTHING stops you from thinking up ways to appear as a Contract Resource Person.

In other words, you’d think up a presentation you can offer that organiser would consider of potential value to their attendees.

I suggest offering a scaled down version FREE, and a full blown version for a negotiable fee.

My experiences suggest that doing so is likely to give you more credibility, than if you simply came all out offering to speak FREE. At least in this part of the world

2. Offer Short, On-Demand Educational Talks to “Farmer Groups”

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But don’t wait for others to organise events you’ll offer to speak at.

Create your own opportunities!

Think up a list of topics your target audience may find potentially useful or interesting.

Develop short-talks (15 to 30 minutes) based on each topic, and prepare speaker one sheets for each.

Print them out and insert into nylon sleeves, in a branded folder you’ll take physically with you as you work.

Also have PDF versions ready to emailed or downloaded online.

Next, reach out to decision makers of your target farmer groups (cooperatives, associations) etc.

Ask them to invite you to speak – FREE – to their members at their next meeting or event on your list of topics.

Minimize time, effort and money expense in doing the above.

For instance, unless distance is no issue, try using your phone, email to – if possible – finalize date, time, venue.

Only “travel distances”, if you’re reasonably sure, from phone/email interaction, that doing so would be worthwhile.

Tell them how the ideas you’ll share will help their members.

Explain why the work you do as a farm support expert makes you uniquely qualified to inform and educate them on those subjects.

If your list does not cover the topic they “prefer”, I suggest you offer to prepare that for a token fee

Not everyone will say yes.

And don’t expect your first few efforts to yield” yesses” either.

You will have to persist.

But if you’ve done your homework well, some will bite.

And if you go on to deliver useful value to them, all sorts of good things can happen from there!

Even If You Offer FREE Solutions to Farmers, The Above Ideas Can Save You MONEY, Time and Effort!

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If you’re a farm support expert working with government or an NGO, it’s possible you offer FREE products and services, and therefore may not need payment from farmers.

You can still expend LESS effort, time and money, to make farmers adopt what you offer.

The above strategies can make you more cost-efficient.

You get to achieve multiple time and effort savings, plus greater marketing mileage for money you spend.

Those who provide you financial backing would be pleased with that!

Final Words: Focus On Adding Tangible Value to Your Target Audiences

177 Wow! Wow! Showmanship Stratagems Discover these secrets of making your programs more interesting and valuable to your clients and audiences now. more information

For all the above to work, give them something (information, education etc) they can put to productive use.

However, in doing that, use your creativity to subtly show how what you “sell” can also help them.

For instance, weave educational stories/examples from your daily experiences, in serving farmers, into your talks.

That often works magic…People find you more believable, when you use real life examples.

Once that happens, it will only be a matter of time before they start looking to get more from you…and they’ll often be willing to pay, to get it!

Need More Ideas on How to Use The Above Information?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form – with “Re: No. 114: Speaking IDEAS for Farm Support Experts” in the subject line.

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.spontaneousdevelopment.com

Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a multipreneurial freelance writer providing  zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Entrepreneur.

He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.

Connect with him on Twitter @tksola.com and Facebook.

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Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

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Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

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