Category Archives: Entrepreneurship

New Autorun Multimedia DVD Information Product: Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep

They LOVED it. However, I’ll write later on about the intriguing events preceding the talk I delivered yesterday, at Sherryville Arcade-Lagos, to a group of CEOs and Network Marketing Professionals. (Hint: I came in right from Cotonou border, but arrived over 1 hour late, despite hiring a taxi, due to crazy Lagos traffic)!

To make it up to attendees who waited (those who had to leave get the DVD), I gave an EXTRA hour of information, education, tips and insights based on multiple true stories!

Now, I’ve bundled the DVD with the 2 hour MP3 recording of the talk (along with other educational audio recordings on Web Marketing) for sale as my latest Information Product.

Screenshot of autorun DVD menu for 'Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep.'

The DVD’s contents include…

1. Two FULL Hours (4 MP3 Audio Recordings) of my Talk delivered yesterday – on the subject:

“Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep.”

2 Questions I asked the audience…

1. How much money do you spend using the web monthly?

2. How much money do you MAKE from using the web monthly?

None of them could say he was making MORE than he SPENT on the web!

[Note to reader: If YOU also spend MORE, this DVD recording of the talk can help you!]

Imagine you are a shareholder in a company, and learn the CEO is continually SPENDING on a marketing activity that yields less than the money spent, without making changes to get better results – month in, month out.

Would you not challenge the CEO to do better, or possibly even demand that s/he be replaced for reckless spending?

That’s why YOU need to LEARN what to do to attract buyers at zero cost, by listening to these DVD audio recordings!

Key talking points I discussed using multiple true stories about myself/my clients were:

a. What to do to MAKE more money than you spend using the web for your business

b. What you should be selling that you are not (NO MATTER what business you do).

c. How to continue selling even during holidays, when offices and banks are closed.

d. How to make smart use of technology to cut your marketing costs by 25 to 50%.

e. How to find the right kinds of buyers for your products/services.

f. Why you need to educate your prospects and clients if you want to sell MORE profitably.

g. Why website traffic is NOT what you need to monitor, if you want web marketing success.

h. How a Web Marketing System can make ALL the above happen even while you sleep.

This auto run DVD contains MP3 recording (4 parts totaling over 2 hours) of EVERYTHING I said about each of the above.

In addition, there is screen shot video presentation which explains the 9 key components of a Web Marketing System (WMS).

Plus, you also get my 3 part educational MP3 audio series:

“Why You Need a Web Marketing System”(see “Audio 1”, “Audio 2” & “Audio 3” on DVD menu.

All buyers of the DVD get FREE 30 minutes Consultation Session with me, on what to do & how to get started, to achieve zero cost marketing successes.

Price = N5,000 (Five Thousand Naira)

Email tayo at tksola dot com for details or fill/submit this contact form.

FREE ONE HOUR TALK: Attract Profitable Buyers at Zero Cost…Even While YOU Sleep [Thur 5th Mar 2015 | 4p.m | Sherryville Arcade, Ojodu Berger Bus stop | Lagos-Nigeria]

Yesterday (Tuesday 3rd March 2015) p.m, I arrived Cotonou-Benin Republic for a meeting with the CEO (Barr. Arnold NANA) of Global Konsult Group, a multidisciplinary client company. That meeting held today (Wednesday) for approx. 5 hours, on how to use potential promotional materials from their ground breaking events, (which already have corporate sponsors eagerly teaming up with them – see www.globalkonsultgroup.com/fbk) to take their Web Marketing to the next level, so they can better create client attracting awareness.

Yesterday (Tuesday 3rd March 2015) p.m, I arrived Cotonou-Benin Republic for a meeting with the CEO (Barr. Arnold NANA) of Global Konsult Group, a multidisciplinary client company.

Tomorrow, Thursday 5th March 2015 by 4p.m, I will be back in Nigeria (at Sherryvile Arcade, Berger bus stop- Lagos (opposit First Bank Plc, speaking to Small Business CEOs and Network Marketing professionals on THIS same theme.

2 Questions for YOU…

1. How much money do you spend using the web monthly?

2. How much money do you MAKE from using the web monthly?

NB: If – for you – 2 is LESS than 1, you REALLY NEED to attend my talk, or get the DVD recording.

Key talking points I will explain using true stories about myself/my clients:

a. What to do to MAKE more money than you spend using the web for your business

b. What you should be selling that you are not (NO MATTER what business you do).

c. How to continue selling even during holidays, when offices and banks are closed.

d. How to make smart use of technology to cut your marketing costs by 25 to 50%.

e. How to find the right kinds of buyers for your products/services.

f. Why you need to educate your prospects and clients if you want to sell MORE profitably.

g. Why website traffic is NOT what you need to monitor, if you want web marketing success.

h. How a Web Marketing System can make ALL the above happen even while you sleep.

Question: Why LEARN FROM ME?

Answer: Attracting profitable buyers at zero cost even while one sleeps, is what I do, as a Location Independent Multipreneur.

Over 95% of my clients have NEVER met me in the flesh, and yet some have been buyers of my products/services for over 7 years from locations across the length and breadth of Nigeria (Lagos, Kano, Abuja, Niger, Oyo, Ekiti, Plateau, Delta, Enugu, Rivers etc)… as well as within and outside Africa (Canada, Abu Dhabi [UAE), Tanzania, Benin Republic, USA, Holland etc).

Download the Speaker One Sheet at: http://tinyurl.com/sherryvillePDF

Download the Speaker One Sheet - click

To Succeed Profitably Agriculturists Need to Be Agro-Entrepreneurs

On 25th November 2014, Nelson Senatin (@fishbonedotcom) tweeted to me saying:

@tksola may I know how you describe yourself? An agriculturist or businessman?”

Screenshot: On 25th November 2014, Nelson Senatin (@fishbonedotcom) tweeted to me saying: “@tksola may I know how you describe yourself? An agriculturist or businessman?”

This article gives a long response …but here’s a short/quick answer I would have given him if I’d seen his tweet earlier:

I am a MARKETER first, and an agriculturist second” (where “marketer” = “businessman”)

[NB: By way of interest, my above stated response paraphrases Burt Dubin’s wise quote reproduced which reads thus:

“You are a marketer first, and an expert second.” – Burt Dubin]

My version of Burt’s quote means I AM not just engaged in agriculture because I enjoy it (and I do!). Instead I also intend to get amply rewarded for the value I add…AND as long as I ADD value others consider worthwhile, I will ensure I get AMPLY remunerated for it.

Senatin’s tweeted question is one that I have long “felt” many others wanted to ask, but never did…

Like I have continually said in my articles, I get lots of enquiries via multiple web marketing channels that I use, from across the world. It’s simply amazing the seemingly unlimited power that the web puts at one’s disposal, if one knows how.

Indeed, this is why I keep harping on the need for small business owners and solo entrepreneurs especially, to adopt my approach to finding buyers for their products/services.

I use what I call a custom Web Marketing System, and it helps me attract high paying buyers for the solutions I offer, at zero cost.

Yet, compared to those who use more conventional marketing methods, I spend MUCH MUCH MUCH (!) less time, effort and money promoting my offers, to get profitable results I record.

Click here to download the print-ready PDF Speaker One Sheet for this event (with details of the date, time and venue)

But back to the subject of the enquiries I get: So many people contact me, and NOT all of them come saying they want to “pay” for my products – especially my Excel-VB driven software.

Every now and then, I get people who come asking that I give my software or book to them for FREE.

Quite often, they would claim to be students, and that they needed it for their studies. Or that they were researchers aiming to use it for their work.

In a few cases, I have had business owners (or persons claiming they were about to start their own businesses) writing in saying they simply had no money.

Most times, I would respond that such persons let me know what date/time to call and speak with them, AT MY OWN expense.  Did you get that? At MY OWN EXPENSE!

Believe it or not, till this very day, NOT ONE of them has ever responded.

As the Americans would say: Figures…

About 7 years ago, I wrote an article titled “Once You Start Your Farm Biz, You Must Think & Act Like An Entrepreneur To Succeed!”(click to read)

My motive for writing that article was based on a trend I noticed with so many farm business owners I met in the course of my work as a Farm Business Support Specialist.

Majority of them simply did NOT understand that they had to be BUSINESS PERSONS, if they wished to be profitable.

They focussed excessive attention on production technicalities e.g. hatching, brooding, rearing, feeding, harvesting, slaughtering etc.

They would spend hundreds of hours planning production details, sparing little or no thought for creating PROFITABLE/SUSTAINABLE DEMAND for products they were planning to churn out.

As a result, time and time again, when I have reached out to such farm business owners months and years later on, I have NOT been surprised to learn they were struggling or had quit.

For instance, just last month, I had phone conversations with 5 Farm CEOs who had previously contacted me about solutions I offered (especially my Feed Formulation Handbook and Software), and 3 of them let on that they had “suspended” operations or close down entirely.

When I asked why these farm CEOs had shut down their businesses, they explained that “selling profitably” to keep the business afloat had become difficult.

Specifically, they complained that their regular buyers (the “market women”) had proved to be very exploitative, demanding unfair price reductions to make bulk purchases of products.

The women made those demands knowing the farm CEOs did not have alternative means of selling off their produce profitably.

One told me he’d stopped production and taken day job to think up a better way to sell.

HERE’s an IMPORTANT LESSON to note based on the above: The farm businesses failed NOT because the farmers could NOT produce good laying birds, or broilers or catfish…

Instead they failed because they did NOT know how to find the RIGHT kinds of buyers to take their products off them!

Which brings me back to Senatin’s Tweet, and my response…

You see, what I do actually falls under “Extension Services” delivery. However, my approach is VERY unconventional, and VERY unlike what universities or research bodies readily refer to.

But it is instructive to note that I am a graduate of Agricultural Extension Services from the University of Ibadan – so I do have formal training to function in this role.

Indeed, my passion for this work has made me resolve to establish what I call a Farm Research and Extension Advisory Services centre to better serve farm businesses.

That was why writing an international agribusiness research paper, that I got paid for (by a European Union funded NGO based in Holland), came easily to me. (see links at the end).

In that paper, I basically challenged other Extension Service providers across the world, to adopt my approach of going beyond conventional practice to help farmer entrench BEST PRACTICE systems.

This includes development of low cost customizable automated spreadsheet apps to facilitate prompt farm data recording, trending/analysis for timely and more accurate decision making.

I adopted this approach, after observing, for YEARS, that traditional extension systems were too limited in their reach and impact, to do the badly needed good.

You see, if we want agriculture to become more attractive to people, especially the youth, it is crucial that we take the practice of agriculture BEYOND the level of drudgery it is currently associated with.

Interestingly, this does NOT mean spending lots of money.

Indeed, as my method has shown, the exact opposite with regard to spending, is what happens using my adopted approach.

Yet at the same time, the practice of agriculture in the way I advocate will enable farm business owners operate at a much efficient level, using cost-effective technology and indigenous creativity to boost profits.

This is why I keep challenging farm CEOs in my write-ups, and talks, to adopt what I call “Best Operating Process Management Systems (BOPMS) for profitable running of their farms.

A key component of that is the use of “Enterprise Information Systems” (like my Excel-VB driven Ration Formulator and my Poultry Farm Manager, as well as my Payslip Generator).

Most importantly, I strongly recommend that they adopt the use of a custom Web Marketing System, to ensure they establish lasting relationships with BULK buyers for their products.

In addition to that, I have continually pointed out that a successful farm CEO is competent to offer farm business start-up advice and solutions to those aspiring.

Indeed, this is badly needed today, in a place like Nigeria for instance, where quacks are taking advantage of newly retired persons who indicate interest in venturing into agriculture!

A person who is already running the kind of business YOU intend to start, will (often though NOT always) be better equipped to SHOW YOU how to get started successfully.

That’s my argument, and it is the perspective from which I offer my support to farm CEOs. But many do not immediately see THAT big picture, and I understand why.

So I am ALWAYS patient, and to achieve my purpose, I forge long term relations with them, and during our interactions, I gently remind them of the need to make those needed advancements.

Over time, this strategy has worked. For instance I have farm CEOs who have been my clients for years, who recently paid to have me develop Web Marketing Systems for them.

Some have joined my Inner Circle to gain FREE access to my Poultry Farm Manager.

Long lasting benefits will accrue to these farm businesses, if the CEOs take diligent action along the lines I recommend, adding their own creativity along the way.

Ultimately, they will become agro-entrepreneurs or “business minded” agriculturists (to paraphrase Senatin – who has since purchased my Feed Formulation Handbook)!

If that happens, they will record more reproducible financial success, with less effort/at less cost.

You will agree with me that if farm businesses can succeed with more consistency and predictability, they will become more appealing to others – especially young people.

Since the future of our economies depends on more of our people, especially youths, embracing agriculture, it becomes obvious that this approach CAN boost our ability to attract this target group INTO agribusiness!

RELATED ARTICLES

Click the links below, to read articles I wrote in which I mentioned commencing (and progressing) work on the international research paper I referred to in the above article. I also noted how farm CEOs can function, to generate passive income streams outside sales of their farm produce.

http://tayosolagbade.com/sdnuggets/no-119-how-to-achieve-success-in-any-field-true-story/ [Written after I completed the project and just got paid]

http://tayosolagbade.com/sdnuggets/dont-just-tell-kids-to-do-be-an-exemplary-role-model/ [Written after the article above]

http://tayosolagbade.com/sdnuggets/no-111-farm-business-owners-can-speak-to-influence-research/ [Written when I was still working on the project]

NEW E-BOOK : Farm Business Marketing

[This 58 page e-book is available for purchase at www.lulu.com/sdaproducts today]

It’s a compilation of 10 of my top performing Cost-Saving Farm Business Ideas articles on the Farm Business Marketing. See Table of Contents here.

Screenshot of ebook in online store

Reprint Permission for EVERY buyer:

As a paid owner of this eBook, in line with the offer made of the sales page in my online store, you can freely reproduce – without making alterations – ANY of the articles contained in this e-book for use on your website, or in any other medium or publication, as long as my byline and copyright information are printed along with every article.

[Click HERE to go directly to the online store]

Click here to contact me about purchasing this product.

 

No. 183: To Succeed, You Need to Make Yourself More Appealing

I’ve written articles about many heart breaking struggles I passed through, to achieve the growing success I now enjoy as a Location Independent Multipreneur. However, rather than moan about the “suffering” I endured, I want to point out that I NOW succeed MAINLY because I NEVER quit, during those hard times!

SCROLL DOWN TO READ FULL ISSUE

 

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 2nd March 2015

No:183

Title: To Succeed, You Need to Make Yourself More Appealing

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Last Week: Read articles published on my blog here

Newsletter Archive (E-mail version started 14th May 2012): Click here to view

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance :-)

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 183: To Succeed, You Need to Make Yourself More Appealing

I’ve written articles about many heart breaking struggles I passed through, to achieve the growing success I now enjoy as a Location Independent Multipreneur. However, rather than moan about the “suffering” I endured, I want to point out that I NOW succeed MAINLY because I NEVER quit, during those hard times!

For years I struggled to find my feet as an entrepreneur…making mistake after mistake, and falling flat on my face, more times than I care to remember.

Some people close to me, who knew what I was going through (sometimes tactlessly) suggested that I pack it in and “do something else” that was, to them “proven to work”.

For instance, they took serious objection to my demonstrated commitment to offering custom Excel-VB driven software development services to individuals and businesses in Nigeria.

When I mentioned to them that I believed I could get paid to sell such solutions to across Africa and even beyond, I could see the pity they felt for me in their eyes.

[Note to reader: By way of interest, over 70% of my income today, comes from building/selling custom Excel-VB driven apps to a growing international base of Farm CEOs and others. The rest comes from developing Web Marketing Systems, selling information products and speaking/training others based on these solutions I provide.]

One day it struck me that these people often offered their “advice” only when news of my latest failure had broken…

After reflecting a bit, I realized they often wanted to act wise based on the hindsight of MY FALURES!

They never EVER foresaw any of the setbacks I had, talk less of warning me about it.

They never EVER came around to offer me tips on what to do to avoid having setbacks.

In fact, they NEVER EVER had anything useful to tell me about how to achieve my goals.

Instead, anytime they came around, I got the feeling that they just came to “fish” for latest news about how I was doing, so they could go back and discuss with others!

But it takes no special skill to go sniffing around in other people’s affairs – and told me such persons had nothing to say that would be worth acting on. So I formed the habit of pressing a MENTAL DELETE BUTTON anytime they began offering “advice”.

To counter their negativity, I reminded myself of WHY I WAS DOING WHAT I WAS DOING…and re-discovered my core reasons for wanting to succeed (like the following):

a. I want(ed) to provide farm CEOs and others flexible low cost custom software to run their businesses more profitably: so I offer(ed) customizable Excel-VB driven software like my Ration Formulator, Poultry Farm Manager and Payslip Generator.

b. I want(ed) to help them develop long lasting low to zero cost techniques, to find buyers for their products and services faster and with less effort: so I offer(ed) Web Marketing Systems Development.

c. I want(ed) to help everyday people achieve their full God-given potentials: so I offer(ed) educations articles, special reports, books, and other multidisciplinary educational products, and I also offer(ed) learning events (talks, training, coaching/mentoring etc).

NB: My relentless publishing of Best Practice Parenting Articles and Books is relevant here. I am DETERMINED to empower my kids, and those of other willing parents, to succeed smarter in their adult lives – by sharing the mistakes I made. I aim especially to coach them to overcome the limitations imposed on people’s thinking by exposure to conventional schooling, which no one warned me about during MY schooling!

d. I want(ed) to inform, educate and inspire others to be their best in life, by TELLING my stories of achievement in spite of adversity: So I actively got/get more experiences under my belt, which I then use(d) in my writing and especially in my speaking events. My true stories have repeatedly won me the admiration and friendship of total strangers in my “audience”, who sometimes go on to become paying clients!

Over the years, every time I’ve faced hardship, the above reasons have given me a renewed surge of conviction and determination to continue!

Today, I’m glad I NEVER stopped.

If I had quit, I would NOT now have serious minded business owners and those aspiring, as clients, who have joined my Inner Circle as paid members, to gain cost access to my solutions.

Nor would I be preparing to deliver a one hour talk, which – all things being equal – will hold 3 days from now, on Thursday 5th March 2015, where I will speak to Small Business CEOs and Network Marketing Professionals.

Click here to download the print-ready PDF Speaker One Sheet for this event (with details of the date, time and venue)

Because I DO NOT Quit, My Credentials Never Remain the Same, Making Me Increasingly “Appealing” to my Target Audience

Here’s how it works..

I cannot quit, because my core reasons keep pushing me to do more and be more.

And as I do that, my appeal as a “solution provider” continues to “grow”: People (who fit my target audience profile, and who are READY for my message) naturally feel drawn read or hear what I have to say…

The same will happen to you, for you…IF you do NOT quit!

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested in.

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

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So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in a matter of weeks….

Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or higher Inner Circle membership level.

The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

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CLICK HERE to get full details of what it takes to make yourself a true speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets

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SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Farm Business [Wednesday]:

Farm Business [Thursday]:

Entrepreneurship [Friday]:
Parenting [Saturday]:
Learning Event [Sunday]:
Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those Aspiring (Volume 1)

psip-LULU-BACK-coverOK

Download above PDF

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NEW: Get 2 Real Life Poultry Layer Farm Start-up Business Plans (PLUS Customization)!

Screenshot of the 1,000 bird Poultry Layer Farm Business Plan I prepared and sent to a new client in Nigeria - click to read the article I wrote on it.

Download above PDF

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New Ebook (55 pages): Best Practice Farm Management (& Performance Measurement) for Profits – No. 1 of 4

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New Ebook (57 pages): Farm Business Start-up (Information, Education & Inspiration) – No. 2 of 4

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New Ebook (55 pages): Best Practice Livestock Farm Business Feed Formulation – No. 3 of 4

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New Ebook (58 pages): Best Practice Farm Business Marketing – No. 3 of 4

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NEW: KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

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Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

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NEW: EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

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NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

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FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

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FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

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NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

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Click here to contact Tayo… 

 

[Coming Up…FREE ONE Hour Talk!] Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep (True Stories About How)! – Thursday 5th March 2015

Coming up…FREE One (1) Hour talk!

Topic:  Spend Less Money & Time to Make Customers Find & Contact You, Even While You Sleep (True Stories About How)!

Speaker: Tayo K. Solagbade [Location Independent Performance Improvement Specialist & Multipreneur]

Date: Thursday 5th March 2015

Time: 4 to 5 p.m

Venue: Sherryville Arcade, Ojodu Berger Bus stop (opposite First Bank Plc), Lagos, Nigeria

Key Target Audience: Business owners, Sales/Marketing Professionals, Independent Self-Marketing Professionals

Click here to download the print-ready PDF Speaker One Sheet for this event (with details of the date, time and venue)

Important Notes:

1. This event is FREE for 2 reasons…

a. It’s being held as a FREE educational service for self-marketing professionals and business owner members of my Inner Circle (e.g farm CEOs, Network Marketing Professionals and others)

b. The second reason is that I use Public Speaking for Business Marketing (PSBM) to boost my name recognition and credibility – hence this “public offer” to non-members of my Inner Circle.

2. Intended attendees have ALREADY been pre-notified and confirmed their interest. Some are members of my Inner Circle.

3. This online broadcast is for ANY other interested persons who can find their way to the venue on the stated date/time.

4. ALL attendees will be eligible to obtain duplicated copies of a FREE autorun DVD that will contain an MP3 recording of the talk, a 3 part audio presentation on the same theme, a zero cost marketing ebook and other useful information products.

For details or inquiries, email tayo at tksola dot com…or use the contact details below.

Click here to download the print-ready PDF Speaker One Sheet for this event (with details of the date, time and venue)

Tayo K. Solagbade*

Performance Improvement Specialist & Multipreneur

*Sole Agent For Burt Dubin’s Speaker Mentoring Service (www.speakingsuccess.com) In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

Web: www.tayosolagbade.com

Speaking Ideas: The 90 Word Secret To Remembering Your Speech Outline

“The average man does not use above ten percent of his actual inherited capacity for memory. He wastes the ninety per cent by violating the natural laws of remembering.” – Carl Seashore

Nothing can be more devastating than finding out in the middle of your delivery that you cannot recall one or more key points you wish to make to pass your message across successfully.

Now, there is probably no ability more crucial to your success as a speaker, than your capacity for remembering i.e. your memory. Among other things, your memory helps you to remember the order of the points in your talk or speech i.e. your speech outline.

It therefore goes without saying that in today’s world, with the seemingly increased pressures of modern day living, developing a RELIABLE system for improving and making optimal use of your memory, can greatly influence the outcome of every single speaking outing you have.

For adults in today’s fast paced and fast changing technology driven world, the need to get much done in less time is as pressing as ever.

One area where this has become glaring is our ability to remember things. Because we have so much to do in the same 24 hours of each day, many people now struggle to remember stuff.

The result is that many people now depend on various tools and devices to enhance their ability to cope with the heightened demands of meeting the daily challenges of modern day living.

You know them… BlackBerries, iPads, computers of all kinds and the Internet itself (e.g. web based birthday/anniversary reminder services).

But if truth be told, human beings, MAN, still has in him the capacity to achieve much higher levels of productivity than he currently does. Unfortunately, most of us do not know. Indeed, some think it’s impossible to do more than they currently do, without getting help from others. They do not know what they are truly capable of.

Your Speaking Success Depends On Having A Speech Outline & A Good Memory

The foregoing quote by Carl Seashore is very instructive – for many people in today’s world – especially if they aspire to become successful speakers. After thinking up and getting your thoughts down on paper, you will have blended them with ideas and insights from research reading you have done, to produce a speech outline that enables you do justice to the subject or topic.

But since it would be in bad taste to read out your speech from paper, the next task after completing your outline, will be for you to develop a formula or system for remembering your speech outline.

The Laws of Remembering

It has been established that IMPRESSION, REPETITION and ASSOCIATION are the THREE natural laws of remembering, upon which the “memory system” is founded. So, to understand how to improve one’s memory, it becomes imperative that one understand how to avoid violating each of these laws.

1. IMPRESSION:

You need to form the habit of concentrating your attention intensely on what you wish to remember, so as to achieve a clear, and long lasting impression of it in your mind. Note the use of the word “habit” here. Historical accounts tell us that Theodore Roosevelt’s trained himself to be able to concentrate on the task at hand even when in adverse environments e.g. where noise/distractions existed.

Your ability to focus in this manner on what you want to remember will help you imprint it in your memory. One example drawn from Dale Carnegie’s writing: Test your mastery of this law by seeing how well you are able to recall the names of people you are introduced to, a while afterwards.

2. INTELLIGENT REPETITION:

We use repetition a lot because most of what we have to learn is via rote – blind memorisation. We recite poems, until we know them by heart. It should be noted here that the repetition referred to is NOT that which turns the learner or user into what Robert Kiyosaki has called “mindless parrots.” It is advised that reasonable intervals are allowed between the repetitions.

In relation to your speech outline, you can use repetition to improve your ability to remember it. Reading it out loud – the way Abraham Lincoln did, and the way students of Islam studying the Koran did – is a good way to achieve this. After you have done it a while, you’ll notice a marked improvement in your ability to recall the relevant points in your outline, making it easier to strong together the various parts of your speech in the right order, so that your outing goes as planned.

3. ASSOCIATION:

The famed psychologist, Prof. William James, described this third law as “the indispensable element in remembering”. Our minds work better when given “cues”. Pictures are perfect vehicles for communicating such cues, and that’s why they can be successfully used to improve our ability to recall anything from memory.

Mark Twain, reportedly revealed – in a magazine interview – that he used pictures – which he formed by himself – to remember the order of occurrence of items he wished to remember. The pictures you use, for this concept to work, must have some association with the thing you wish to recall. One example: To remember a person’s name e.g. Mr. Tangahar who sells fruits, you could think up the picture of “Tangerine”.

For your speech, remembering the outline can be made easier by what Dale Carnegie called a “nonsense sentence”.

There’s one that was widely used when I was in school many years ago, to remember the letters of the alphabet: “The Quick Brown Fox Jumps Over The Lazy Dog”. It’s not totally nonsensical, but it is a bit trivial. For those who used it however, it offered a quick way to quickly recall all the 24 letters of the alphabet – especially under tense situations.

Here’s a humorous twist to this concept:

In Nigeria, when our power company was still called National Electric Power Authority (NEPA), people chose to call it “Never Expect Power Always” to reflect our perception of its ability to deliver reliable power supply. When it changed name to “Power Holding Company of Nigeria”(PHCN), people responded by breaking down the NEW acronym to mean “Please Hold Candle in Nigeria”!

To use this technique, a speaker would put words in a nonsense sentence, in the order in which the idea or point each word represents, occurs in the speech itself.

To paraphrase Dale Carnegie, any group of ideas can be linked together using words in a nonsense sentence that may tend to be even easier to recall, because it sounds ridiculous. So, please use it.

Summary: The 90 Word Secret To Remembering, Derives From The 3 Natural Laws

Here it is – in form of advice given by a competent authority on the subject:

“We are visual minded. Eye impressions stick. We can often remember a man’s face, even though we cannot recall his name. The nerves that lead from the eye to the brain are twenty-five (25) times as large ad those leading from the ear to the brain. The Chinese have a proverb that says “one time seeing is worth a thousand times hearing”. Write down the name, the telephone number, the speech outline you want to remember. Look at it. Close your eyes. Visualise it in flaming letters of fire.” – Dale Carnegie

And that’s the secret. You will notice that it effectively captures the requirements of the three natural laws of remembering, which is why it provides a fool proof formula that you can readily put to use for yourself – with some study and effort of course.

Final Words

The ideas provided here are based on a review of Dale Carnegie’s notes on “The Improvement of Memory” in his book titled “How To Wind Friends & Influence People By Public Speaking”.

Get yourself a copy of the book and study these concepts in more detail, then put them to use, to improve your memory and become a more effective speaker today!

NB: This article was first published online on 7th December 2011 via www.spontaneousdevelopment.com and Ezinearticles.com

 

Does Your Website Repay the Money You Spend to Keep it Online? (If NOT, Here’s How to Make It Do So!)

One of my strategic objectives as a Performance Improvement Specialist is helping business owners develop and implement low cost web marketing systems and strategies that will increase their marketing mileage, while lowering their expenses.

But in doing this, I have noticed the following trend amongst many Nigerian business owners and decision makers. Please note that those I refer to here are people whose businesses lend themselves naturally to marketing via the web right here in Nigeria.

1. Denial:

Many are rather defensive when approached about using a website or adopting web marketing adapted for the Nigerian environment. They often say they don’t need either, or that “Nigerians’ don’t use the Internet” to the extent that makes it worth investing in marketing to them through that medium.

I say, even if that were true (which it is NOT), you would be better off being one of the first to use web marketing to promote your products/services to Nigerians, since that would make you stand out, and get you noticed. Isn’t marketing ultimately about “creating awareness” about what you offer, at least in the initial stages?

It’s a pity some Nigerians feel they must be able to physically “touch” what they invest in for business!

2. Lack of Understanding:

Some do not understand, and refuse to be bothered. They can afford to be like this, because their competitors are either the same or like those in 1. above.

But here’s the danger: One day, one or more of those not bothered today, will suddenly “discover” the power of marketing intelligently to Nigerians via the web, right here in Nigeria, and begin to use it – gaining a competitive edge, and possibly driving the rest under.

What I find most amusing is that many of these decision makers usually readily say they have websites, and that it is working for them.

But you never see their web addresses displayed anywhere on their company premises, or even signs. In many cases, they even place adverts on radio/TV and even newspapers without including the URL of the website they spend money to keep online annually!

Believe me, I do not exaggerate. I once found myself having to ask a client why he had left out his website address from a – far from being cheap – quarter page advert he had placed in a national daily!!

In essence, I am saying “Your Website Needs To JUSTIFY The Money You Spend” on it.

Basically there are two ways to confirm if it does.

You will check to see if it either

(a). Saves you money/time or

(b). Helps you make more sales or – even better – if it does both.

Now, to get your site to do the above, you need to adopt an intelligent Web Marketing System like the one I use, and which I customize for clients.

Below I provide two examples of businesses that would benefit greatly from active use of intelligent website marketing systems:

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Example 1: Bookshops

These are perfect candidates not just for website ownership, but more importantly for intelligent web marketing.

If you own or run one and do not use web marketing to complement your offline marketing, here in Nigeria, YOU ARE LOSING GREAT potential customers, and SPENDING MORE THAT you need to.

Think about it for a minute: All those books, videos, tapes by great authors, with wonderful messages on various powerful subjects of interest.

If you were to do a publication that reviewed different book titles periodically to a list of opt-in subscribers, you would over time build interest in some of them, to call in and place orders.

Call me and I will tell you how you can go about it

Example 2: Estate/Properties Management

Any decision maker in a company engaged in sale and management of properties, especially where so many companies compete, NEEDS to look for NEW, and unique ways to separate hers from the crowd.

Think about it. These days, most of these companies use similar looking flyers, banners, bill boards, cars, and even (for those who bother) websites!

Yet EACH one wants busy potential customers (with little time to “explore” every “good” offer in making up their minds) to see it as offering better value than the others.

The truth is most customers simply go with their instincts – or a friend’s suggestion.

However, if they had the opportunity to get MORE detail about what each company is about, what it offers etc, over a period of time, they could end up choosing a different company!

Such details could be obtained via subscription for instance, to a website newsletter; and/or a PDF report on “Choosing the Right Home or Property”; and/or an electronic course on “How To Value Property” etc.

Any company that offers the above, and actively uses intelligent web marketing to promote them to win new customers, greatly increases its chances of getting found by new customers who will ultimately take action to do business with it.

Final Words: Your business can spend LESS than it currently does on marketing, if you adopt intelligent web marketing systems of the type I advocate

There is a WAY to make this happen. It’s not just about writing something and sending it out. And it’s not about getting a super graphic web designer to put all the flash designs and animations in the world on your website!

You NEED the know-how to do it right, and make it work.

Like I tell a lot of people, Google.com, in my opinion is the ugliest (or “blandest”) site on the net. Yet, it makes billions of dollars through people who keep going back to it – and it’s not because they get to see fancy graphics on the site! Get it?

 

7 Questions to Ask Yourself Before You Spend Money (Hint: If You Worry About Paying More Than You Should, THIS Article is for YOU!)

Let me begin by stating that the ideas I offer here were obtained from studying Jeffery Meyer’s Succeeding In Business Newsletter issues. Adapting them to my purposes has actually helped me repeatedly convince prospects to buy from (or hire) me.

If you are an entrepreneur, understanding the ideas I offer here, if you apply them correctly, CAN help you close more sales. I say this from experience. Simply use the questions enumerated below to help them realise they NEED YOUR products/services.

But I’m writing here, NOW, for prospective buyers of products/services – the prospect or existing client, who is considering “buying” a product/service from a provider.

In the course of my work, I have learnt that some buyers only want one thing: The lowest price (s). To them, the lowest price means they’ve gotten the best value for every Naira spent.

However, even in the Nigerian market, it could prove severely wasteful to base your purchase decisions solely on price. There ARE other things to look for.

Are you scared of paying more than you should?

Well, there is something you can do, to ensure you minimise chances of making that mistake.

To spend “wiser”, simply make it a habit to think up YOUR answers to the following questions, before making your purchase decision.

I call them the “Prospective Buyers’ Decision Making Questions”.

1. Why do you need the product/service?

Another way to ask this question is “What do you want to use the product/service for?”

If you cannot think of a good reason to justify purchasing it, then it would be obvious that doing so, would be likely to be a bad decision – money wasted or poorly spent.

2. How did you go about deciding the kind of product/service you need?

Okay, so you have convinced yourself you NEED the product/service.

But just before you go out and get it, why not question yourself further about HOW you arrived at your choice of product/service.

For instance, a person could decide s/he needs a new vehicle for the company’s sales department.

However buying a luxury car (e.g. BMW) to meet that need might not be the way to go.

3. Why doesn’t the existing product/service meet your needs (i.e. assuming you already have one)?

If you already have something that addresses that need, why is it that you feel a need to purchase this other product/service.

Is it that you feel what you have does not fully meet the existing need?

Or is it that you anticipate future needs may outstrip the capacity of the existing resource?

Take time to carefully reflect on this, as it would go a long way to enable you accurately determine whether or not to go ahead.

4. Because the present product/service doesn’t serve your needs (or because you have none), how is this impacting on your establishment’s effectiveness?

This is related to the preceding question.

By implication, you will find reflecting on this question useful in further deciding on how relevant the product/service you are contemplating buying is to your real needs.

So, if you are able to identify and enumerate specific/tangible ways that the existing product/service is negatively affecting your company’s performance, it would provide further justification to purchase the new one.

Note however that one possibility you could equally consider is CHECKING to see if there is a way you can get the current product/service to IMPROVE, so that you do NOT have to purchase a replacement or addition, which would require more spending.

5. What will happen if you don’t purchase this new product/service?

Of course, if the existing product/service is not addressing the important needs of your company, the company will continue to suffer for it.

Failing to correct that situation will likely result in more negative impact.

So, ask yourself what will happen if this trend continues.

If the answer you get is NOT what you want for your company, then you’ll have to seriously consider purchasing the identified alternative(s).

6. How did you determine the price you said you want to pay for this product/service?

And this is the most sensitive one of them. Money!

Everyone these days is thinking of how to use less of it, to get more of what they want.

But who can blame them? It’s plain common sense!

The only problem is that some people tend to take it a bit too far. They begin to think of getting EVERYTHING for little or nothing.

Having gone through the process of reviewing the questions before this one, you should have come to terms with the reality that the product/service you wish to purchase is capable of FILLING the need you have identified, or SOLVING the problem you have discovered.

Either way, you will have accepted that it is worth paying for, and since it will be IMPROVING on what you currently have in place, there is a good chance it will not be “cheap”.

But it could be affordable. So, I suggest you aim to NEGOTIATE a good bargain, to get it.

7. What if the product/service you purchase doesn’t work properly OR what if it fails to serve the needs you identified?

But we must NOT be academic about this. No one is perfect, and no process is fool proof.

This implies that following the above outlined steps may not ALWAYS result in making the right purchase.

This could happen for so many reasons. One example is your understanding of the situation that created the need you identified.

If you are not well informed about the dynamics of that situation, you could draw the wrong conclusions about what the need is!

The moral here is that you MUST strive to be conversant with whatever aspects of your operations you are evaluating.

Be honest with yourself in this regard, and if you are unsure about your ability to do this, consult one or more persons that have the competence (your staff, colleagues etc) to help you make the right assessments.

Final Words

To end, I now share some details of additional information I provide to my prospects or clients, to further “educate” them about why buying from (or hiring) me would be the right thing to do.

a. We believe in establishing long term relationships.

“A customer who is only interested in doing business with the supplier with the lowest price has no interest in developing long term relationships.” – Anon

For the person contemplating making a purchase, this has already been addressed in the preceding discussion.

If you focus only on getting what you want at the lowest possible price, you are likely to end up getting what you don’t want i.e. lower quality.

Or the supplier could walk away. If s/he decides to sell to you on that unfair basis, s/he may not be forthcoming when you need after sales support etc.

So, be careful!

b. We want to help you become better at what you do.

Jeffery Meyer recommended politely informing the prospect or client that you “are not just a vendor selling products/services”.

You will tell him/her that “your vision is become a valued advisor whose knowledge, training, education, and experience will enable him/her get better results”.

For the prospective buyer, the above statement is just as relevant.

You should carefully study the “provider” of the service/product you are contemplating, to see if s/he shows signs of abiding by a code of ethics that makes him/her willing to be a “Valued Advisor” to those s/he serves.

If YES, that gives you more confidence to do business with him/her. If NO, the logical line of action is obvious!

I believe if you as a prospect buyer of product/service adopt the above steps in your decision making thought process, you are likely to make more accurate purchase decisions that you used to.

Good luck!

PS: This article was first published online on 9th August 2010 via www.spontaneousdevelopment.com and Ezinearticles.com.

 

No. 182: You Need to Persevere and Innovate In spite of Adversity

Entrepreneurs – and I mean authentic, honest, integrity driven ones – remain an endangered species in Nigeria. Most of them never really do well enough to truly flourish like their counterparts in more friendly climes.

That reality is in contrast to what happens in societies that Strive Masiyawa says “attract foreign investment and advance/develop” (as in the quote below).

 SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 23rd February 2015

No:182

Title: You Need to Persevere and Innovate In spite of Adversity

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Last Week: Read articles published on my blog here

Newsletter Archive (E-mail version started 14th May 2012): Click here to view

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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email them to me via tayo at tksola dot com. Thanks in advance :-)

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No. 182: You Need to Persevere and Innovate In spite of Adversity

Entrepreneurs – and I mean authentic, honest, integrity driven ones – remain an endangered species in Nigeria. Most of them never really do well enough to truly flourish like their counterparts in more friendly climes.

That reality is in contrast to what happens in societies that Strive Masiyawa says “attract foreign investment and advance/develop” (as in the quote below).

“A country that does not have a healthy relationship with its own entrepreneurs (big and small), will always have difficulty mobilizing foreign direct investment, into its economy. One of the things, I always consider before investing in a country, is how it treats its own entrepreneurs, particularly the “little guys”. I have invested in more than 20 countries, in my business career. I know a thing or two, about why investors come to any country.” – Strive Masiyawa

Source: View blog post here

The above words by Dr Masiyawa perfectly capture the sentiments I expressed in my 2014 article titled “Societies That Progress Make Their Talents Feel Wanted”.

In it I explained how the VERY unfriendly – indeed harsh – socioeconomic environment of my country, Nigeria influenced my decision to relocate to Benin Republic in 2013.

It’s now 2015 – February 23rd to be specific – and virtually nothing has changed from what obtained in 2013.

And that’s why I’m going ahead with my plan to MOVE my family to join me in Cotonou

For those not aware, in a few weeks from now, all things being equal, and with the continued guidance and support from the Creator, my family will be moving to join me in Cotonou.

I’m in Lagos with them, making the preparations. Unless some miraculous change occurs in the current Nigerian situation, we will soon be settled as a family in Cotonou.

The fact that I am actually able to IMPLEMENT this plan proves that I succeeded in finding a strategy that equips me to DEFY the limitations of Nigeria’s “climate”.

However, I realize the key to my long term success will be to avoid prolonged stays in Nigeria.

Everytime I do so, I spend 3 times MORE than I would in Benin…and the VERY harsh conditions under which I have to work/live here often have a telling negative effect!

This is why it is crucial that my family join me in Benin. That way, we can simply visit Nigeria, at intervals, rather than having to stay in it continuously, and getting sucked into its “black hole”.

It takes a superior brand of persistence and creativity to survive, talk less flourish – especially outside paid employment – in a society like Nigeria.

That’s what I had to be like while I was still based in Nigeria. But I soon realized that if I really wanted to BUILD on the successes I was achieving, it was crucial that I operated from an environment that afforded me the means to consolidate my progress.

The key requirements were access to uninterrupted power supply, and lower expenses of money, time and effort – which were almost impossible to achieve in my country.

In contrast, since moving to Benin Republic, I have effortlessly accessed them and a lot of other performance enhancing situations, which boosted my productivity.

So much so that TODAY, I’ve built a critical mass of “solutions” that enable me attract prospects and convert clients, with minimal effort, even while I sleep.

The friendly socioeconomic environment in Benin made it easy for me to FOCUS on refining my adopted strategies and ideas, until they worked exactly as I wanted them.

As a result, I now earn an increasing proportion of my income via passive income streams generated from solutions I deploy using the system I setup mainly while in Benin.

Anytime I visit Nigeria (80% of my clients are Nigerians in Nigeria), I focus mainly on “promoting” those solutions to generate more passive income…and I NOW also share my expertise with willing others…

Unlike when I spent all my time “chasing” clients for projects while still based in Nigeria, today, when I’m in Nigeria, I do very little of face to face work with clients or buyers.

I have no need to.

Instead I simply “work” my client attracting web marketing system to make them come to me.

The way I work gets me noticed so well…and not surprisingly MORE Nigerians are reaching out to me, for help, so they can get more results with less effort and less cost, like I do.

For instance, I recently began mentoring a serious minded young man on use of my Web Marketing System – here in Lagos. This began just after he paid to join my Inner Circle.

He has a degree in chemical engineering, but after failing to get a good job, he decided to venture intop network marketing of health and wellness products.

Did you get that? It never ceases to amaze me: He studied engineering in the university, but today is a network marketer of health supplements!

Just how much of all the stuff he learned about engineering, during 4 years of study now comes in handy in his chosen vocation?

I ask this question because once again, the point I continue to make about the glaring need for overhaul of our schooling system is made apparent here…!

So, this young man in now learning from me, about how to use a Web Marketing System, to sell his health products faster, with less effort, and at less cost.

He has seen several real life examples of how my system makes buyers come to me on their own, even while we are seated together.

On several occasions I have received phone calls, text messages and emails (while with him) in which a client announced that s/he had paid money into my account, for one of my information products or software.

After witnessing it several times, he’s told me he knows the way I sell would be the best way for him to sell his own products.

To his credit, he has shown great diligence in devouring the learning resources I have provided for him, since we began. I therefore have no doubt in my mind that he will soon be a role model for colleagues in his line of business.

The ability to persevere and innovate enabled me develop this powerful system for attracting profitable buyers, which I now setup for (and teach) others…

I want you to know that ability can help YOU overcome your bouts of adversity in ANY field too.

You have the power in you to do it.

I learnt to persevere and innovate in the face of adversity, way back in my early 20s (I’ll be 45 in July 2015 – few months from now).

Specifically, my first extreme “adversity” test occurred during my National Youth Service year. 

I appear in the photo below with NYSC colleagues in Gulu Vatsa village, Lapai LGA, Niger state, 1992/93 batch

Click now to view larger image

[L to R: Can’t remember, Haruna Sambo (Bauchi), Idowu Ojoye (Lagos), Sunday Ogbulio (Enugu, I think), Can’t remember, and me (Ogun)]

I was 23 years old at the time that photo was taken.

We stayed in that village all through the post-June 12 presidential elections results annulment crisis, unable to return home. My parents kept calling a close family living in neighbouring Gwagwalada in the FCT to find out if I was well.

This village was unconnected to the national grid, so we NEVER saw NEPA light, and only General Vatsa’s son (Mohammed) and a teacher (Idris) had generators that I knew of.

Newspapers arrived 3 or more days late, and the last bush taxi out to the city departed at 5p.m. If you were not on it, you’d have to sleep in the village.

My experiences in that village really prepared me to deal with adversity later in life.

For instance we suffered for several months when our allowances inexplicably stopped dropping into our bank accounts at month end.

No one had any answers for us. We had no relatives to go to. And were running out of money!

It got so bad I started helping a local teacher work on his farm for N100 per day, so I could buy lafu (yam flour) to cook and eat, with palm oil, melon, onion, and salt. That was ALL I ate, daily!

All that adversity woke me up to be the self driven agent of change that I am today.

My survival instincts became finely honed during that period, giving me an edge that has kept me going through tough time till this very day!

So, if you wonder what drives me, this is one of several mental stimuli that I use to keep challenging myself, and those I coach/serve, to excel perpetually.

When things got bad for me as an entrepreneur, over a decade and a half later, the memory of that experience helped me look beyond my suffering to THINK up practical solutions to real life problems.

Today, I now help others with the solutions I develop…

My success, despite the prolonged heartbreaking struggles I had to confront, proves that we are truly “powerful beyond measure”, as Marianne Williamson so wisely observed in her writing.

That’s why I end this piece by urging you to memorize her powerful word reproduced below.

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be?

…We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone and as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others. ” -Marianne Williamson

Another person whose words really kept me going during the darkest hours of my entrepreneurial struggles was Burt Dubin. Here’s my favourite, which I memorized:

“Never give up. Have bulldog blood. Have bulldog blood. Have bulldog
blood! One morning you awaken to find your vision of the future, rooted in

the wisdom of the past, is your present reality.” – Burt Dubin

Read Burt’s full article here. It’s titled “Your Future: Vision or Daydream“. A powerfully inspirational piece. Read it, digest it & act ON IT!

Final Words…

When tough times strike, your ability to recall the above words WILL boost your morale and help you find the courage to persevere and innovate UNTIL you breakthrough!

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested in.

*************

Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria)  or email tayo@tksola.com

Have a great week :-))

*************

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SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Farm Business [Wednesday]:

Farm Business [Thursday]:

Entrepreneurship [Friday]:
Parenting [Saturday]:
Want me to write for you? Click here to send me a message

www.tayosolagbade.com - Invite me to Speak...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those Aspiring (Volume 1)

psip-LULU-BACK-coverOK

Download above PDF

******

NEW: Get 2 Real Life Poultry Layer Farm Start-up Business Plans (PLUS Customization)!

Screenshot of the 1,000 bird Poultry Layer Farm Business Plan I prepared and sent to a new client in Nigeria - click to read the article I wrote on it.

Download above PDF

*******

New Ebook (55 pages): Best Practice Farm Management (& Performance Measurement) for Profits – No. 1 of 4

Screenshot of ebook in online store

Download above PDF

*******

New Ebook (57 pages): Farm Business Start-up (Information, Education & Inspiration) – No. 2 of 4

Screenshot of ebook in online store

Download above PDF

*******

New Ebook (55 pages): Best Practice Livestock Farm Business Feed Formulation – No. 3 of 4

Screenshot of ebook in online store

Download above PDF

*******

New Ebook (58 pages): Best Practice Farm Business Marketing – No. 3 of 4

Screenshot of ebook in online store

Download above PDF

*******

NEW: KUKURU DANGER™: 5 True Stories About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

lick here to download your FREE 20 Page PDF Chapter preview of my latest Book" titled "KUKURU DANGER™: 5 True Stories About the Adventures - & Misadventures! - of a School Age Child Trying to Find Purpose in Life

Download above PDF

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

Download above PDF

*******

NEW: EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Learn more here

*******

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

NEW: Your Practical Feed Formulation (& Compounding) Home Study Video Series Is Now Available

Click here to learn more

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

FREE TALK: How a Best Operating Process Management Sysem (BOPMS)™Will Earn Your Farm MORE Profits!

Download above PDF

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

FREE TALK: 3 Zero Cost Strategies to Attract Profitable Buyers for Your Farm Products!

Download above PDF

NEW: Coaching Program for Farm Products Marketing Success

Tayo Solagbade's Coaching Program for Farm Products Marketing Success (Verbatim Text Transcript of Introductory Video)

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

 

To Succeed, Understand That Lack Of Capital Cannot Stop YOU!

“FACT: Lack Of Capital is one silly – yet deadly – myth that can make you fail even before you start running your own business.” – Tayo K. Solagbade

I already touched on this theme, in a separate article titled “7 Deadly Myths That Can Stop You From Succeeding” but later decided its seriousness made it merit an article of its own.

This article ends by pointing out that worse than lack of capital is the danger posed by “Wolves In Sheep’s Clothing”.

Think LACK OF CAPITAL Can Stop YOUR Business? Think Again!

I grew up hearing different people talk time and time again about “Lack of capital” as the reason why they could not start their own businesses or why they failed when they tried to start one.

Some readily latch on to the perfect excuse (what I believe Americans call a “cop out”) …They say: even the banks will not lend money to them since they lack collateral and could not possibly pay back loans taken at the high interest rates charged by banks!

My submission – with apologies to all those who subscribe to the above excuses – is that these problems are not insurmountable as most people seem to think they are. I make no idle claims here. Believe me – I live in a society where institutional – or any other kind of – support for business startup is VERY FAR from abundant (capitalised emphasis VERY deliberate) compared to most other societies. So in that sense, I can relate to what they say – but only up to a point.

Going by my experiences and what I SEE many people DO daily, I am fully convinced the problem is frequently NOT how or where to get money/capital. THE PROBLEM, MOST TIMES, IS WITH THE PERSON WHO WANTS TO GET IT! I explain, below…

Learning That NOT Being Financially Intelligent Is A Bigger Problem Than NOT Having Capital

There are different dimensions of intelligence. Unfortunately, many “educated” people tend to be uneducated about this subject. Psychological research has proved irrevocably that different people are intelligent in different ways, depending on their predominating natural aptitudes.

For instance a person might not be academically strong (i.e. s/he has low “academic intelligence”) but s/he might be extremely “intelligent” as a football player – what the scientists would call having “Psychomotor Intelligence”. Robert Kiyosaki, in his book “Rich Kid, Smart Kid” described over 10 different geniuses(intelligences), which people can have. (Get a copy of that book and learn more about this subject).

He said his Rich dad often defined intelligence as “being able to make finer distinctions in life”. From reading Kiyosaki’s writings, I have arrived at my own definition of Financial Intelligence as “having an understanding of how to make creative use of money, in a way that ensures its perpetual availability”.

Consider this. Let’s assume you got promoted and earned a huge salary increase, plus allowances and other benefits splashed on you in your workplace (or if you own a business, let’s say you made an impressively huge profit margin on a deal). To buy that brand new big screen TV you’ve always wanted, Robert advises that one spend money in a way that ensures one still holds on to it (i.e. the money) at the end of the day.

Using the ideas from Robert’s books, one way to do it would be as follows: You would delay your “gratification” a little bit and take time to explore possible options of reasonably lucrative and reliable ventures/investments you could put your money into. Then, over a certain period of time, you would harvest the returns from your investment to buy the TV, without touching the invested money. A bit simplistic I admit, but it communicates the message I want to get across.

What is crucially important to note is that, you would have, by doing the above – or something similar – established a new income stream source, acquired new knowledge/skills plus a new “toy”(the big screen TV) – and still HELD ON TO YOUR MONEY! Now THAT would be financial intelligence in action. Like Robert’s rich dad would say, “the rich don’t work hard – they make their money work hard for them”.

So, as an entrepreneur entering into business, you should have this kind of mental disposition towards your monetary expenditures.

I started out in January 2002 with over N590,000.00(Last time I checked $1.00 USD = N130 approx. out here). A few short months later, believe it or not, ALL of that money was GONE! The reason: I lacked requisite understanding of how to handle money in relation to pursuing my business goals. Simply put, I lacked Financial Intelligence of the type described by Robert Kiyosaki.

I made this mistake when I started, and many times afterwards. Old habits really do die hard – It was so hard getting this simple message to SINK into my “thick head” :-) despite the fact that I had read it!

Someone once said “A person who does not know, and does not know that he does not know, is a big fool!” In my case I was a perfect example of the fool and his money that are soon parted! I think my message has been well communicated. I leave you to ruminate on it, and decide how you wish to apply it to your personal situation. I sincerely hope reading this will help others AVOID making the same mistakes I did.

Having said that, I try to take solace :-) in the words of R. Buckminster Fuller who, according to Robert Kiyosaki, once said:

“I know so much because I have made so many mistakes” – R. Buckminster Fuller

To me, that statement re-assures anyone who DOES go ahead to make these or other mistakes, that it would NOT be the end of the world. S/he will STILL be able to succeed in spite of those wrong turns if s/he will only LEARN from them and PERSIST towards the goal.

My “Mistakes” Had Little To Do With The Presence Or Absence Of A Business Plan

One must LEARN to understand and deal with the realities extant in his/her own environment in order to stand any chance of succeeding. The way things work out here in my country, most business plans in truth tend to be limited in their usefulness, beyond being used to make a formal statement of intention.(The situation in your country may of course differ). Here are 3 instances that illustrate what I mean:

(a). There are issues relating to ethical business practices – or more accurately, their widespread ABSCENCE. I don’t have to say more here – the front pages of national dailies do a better job – reporting cases of multinational corporations complaining about this BIG problem. It’s the reality – at least for now, though efforts at influencing change continue. You can gain some insight by reading my article titled “There Is Nothing Wrong With A Humble Beginning: Achieve YOUR Success With Honour & Integrity”.

(b). Then you have the prevailing economic climate/government policies etc(. E.g. Sudden upward reviews of petrol/diesel prices coupled with poor availability of both items PLUS perpetually erratic power supply which makes necessary the use of generators run with petrol/diesel (that’s changing prices and NOT even readily available!) make using a business plan to reliably manage a business out here, in most cases a practical waste of time.

Of course, some people would disagree with what I have said, but the best way to judge in my opinion is to LOOK around at how businesses(that manage to survive) – even the big ones – operate out here. It won’t take long to SEE that there is major truth in what I have said.

(c). There is also the issue of how much of a market EXISTS for the product(s)/service(s) a business is offering. I throw more light on this in an article titled “Do You Need A Business Plan If Your Idea Is New, Untested, or Unproven?”.

Incidentally, I did have a business plan (for my Integrated Fish Farm) startup that I took weeks to painstakingly prepare, going out to research various aspects, and getting guidelines from banks towards securing equity investment under the Small Medium Enterprises Investment Scheme(SMEIS). My experiences over a two year period in this regard, convince me of the accuracy of the opinions I have expressed above. Visit http://www.selfhelpcd.spontaneousdevelopment.com to learn more about the business plan I wrote for my Integrated Fish Farm.

Your Integrity Is The Best Collateral You Can Have – Nurture It!

So if I “squandered” all my money that quickly, how did I survive? Well, I began by thinking – HARD! It did not take me long to realize I had no choice than to ask for HELP*. The question then was who to ask. My mind immediately went for the name(s) of person(s) I knew who would not doubt my motives for starting a business PLUS who knew me well enough to trust that I would not request money under false pretences. Over a period of about nine months consequently, one particular person, a close friend, former colleague and confidant would bail me out to the tune of almost half of the total amount I had already spent – mostly at short notice.

*Note: Some people let their egos get in the way at this point, feeling they would look “weak” if they had to “stoop” so low as to ask for help from others. I would say if you have any viable alternative to ASKING for help, then go for it and achieve your purpose. If not, PLEASE swallow your pride and ASK – nicely too! – for HELP or forget your dreams!

Napoleon Hill said your magnificent obsession will at a point take you over and you become one and the same with it. At that point you will think, drink, sleep and eat that vision you are working to achieve – sparing little or no thought for anything else. THAT state of mind, according to him, is what will make people and things that will help you achieve your objective come together at the right time and in the right place. He adds that this is what the uninitiated see happening to REAL entrepreneurs and other great achievers, which they call “luck”.

More than five years on, I can look back and confirm that Hill’s submission to a great extent, especially going by my experiences, explains how I managed to survive perpetual scarcity of CASH – and other resources – that afflicted me prior to EACH breakthrough that took me to a higher level of success in my work. I have always emerged WISER and MORE competent. You will hopefully be able to draw some consolation from knowing this up front if/when you pass through a similar experience.

But INTEGRITY was a key factor: Luck has been defined as “that which occurs when preparation meets opportunity”. Entrepreneurs who benefit financially or otherwise from others, many times have paid their dues, and EARNED the trust, confidence, respect and empathy of those who extend such assistance to them.

At this point some persons who are the typical complaining type, who never want to sit down and THINK of how they can apply/adapt what they read to their own personal situations, will probably say “But Tayo, you had the advantage of someone who could give you such money when you needed it – I don’t!”.

My answer to that is this: I have learnt that life dishes out challenges to us according to our circumstances and capabilities in order that we might grow to the next level of strength/achievement. It is left to each person to decide how s/he will respond, which will in turn be determined by the strength of his/her desire for success.

Lack Of Capital Can Actually Be More Of A Blessing Than(If At All) A Curse

So it was that even though I started off with what many would have considered reasonable capitalization for my business, I ended up within a few months looking as if I never had any capital in the first place! That was my own “portion” if you will.

But the result was that I had to think of other creative ways to carry on with my work. There was no point complaining. You will find that where you have one thing to your advantage, another person lacks that same thing. So, as I said in my article titled “7 Deadly Myths That Can Stop You From Succeeding”, you must learn to take what you are given, and use it to get that which you want.

Francis Bacon once reportedly said “A wise person makes more opportunities than he finds”.

As has been revealed through studies of the lives and achievements of many successful entrepreneurs, the period of greatest learning, and fastest growth, are often those periods of LACK and WANT. It was when I found myself in that extremely excruciating condition of lack of money that I really began to learn the skills I needed to survive.

I want to assure you here, that had I not experienced EACH of those periods of hardship, I am FULLY convinced that I would not have the level of clarity and depth of insight that I now do, and with which I have been able to subsequently progress my work.

Today, I have detailed, handwritten records of daily expenses I have made since April 2002 till date – one of the new things I learned to do at the time, in order to keep my spending “sensible” and track it against my budget. This was something I had read about so many times while in paid employment, but never really allowed to “sink home” into my consciousness because of the bad spending habits I had formed then.

Like I stated in another article titled “Practical Guiding Philosophies For Entrepreneurial Success”, If you plan to(or have already) entered into entrepreneuring from a similar background to mine, this is the first thing you have to watch out for – your spending habits. With very few exceptions, most people who go into business after having being in paid employment – especially where the pay was relatively comfortable – often lack the “discipline” needed to preserve the “lifeblood” (i.e. cash) of their new businesses.

Sourcing Capital For Your Business (“Priming” Yourself To Do It Right)

Now, I am not here to claim that I am the world’s expert on raising capital or anything of the sort. Rather, I want to share with you my perspective which I believe is probably one of the most realistic ways to look at the problem– if you want to successfully tackle it.

My position is that anything will be a problem for you if you believe it can be a problem for you. For as long as you think – or allow yourself to believe – that “seeming” lack of capital sources can stop you from succeeding in your business, then the chances of that happening will be high.

1. Start by having the unshakeable belief that you can find the money you need to startup your business. You need to be convinced that you can if you are ever going to be able to do the next thing I will tell you. So, erase any doubts arising in your mind. Block your ears to the “advice” of ANY sage realist friends/relatives you have who may ask you “Where are you going to get someone to give you that kind of money?”.

“Spare me the grim litany of the realist. Give me the unrealistic aspirations of the optimist any day!” – Gen. Collin Powell

2. Next, decide within yourself that whatever plans you come up with, you will NEVER allow yourself to be discouraged if it appears that they are not working the way you intended – and the capital you seek seems not to be forthcoming. Again, you have to convince yourself that it will be better to persist in implementing your capital-sourcing plans(or modifications of them) till you do get the capital than for you to give up.

3. Take a pen and paper and begin identifying the various individuals, groups or organisations/institutions that can help you. Once you have a comprehensive listing you will then draw up a plan to approach and present your proposal to them for possible funding by them.

To do this effectively, you will of course have to research specific potential sources of funding, and this varies from one society to another – as I have found from trying to follow ideas for sourcing funding obtained from reading articles by persons in the US, out here in Nigeria! You know your society better and will be able to judge – reasonably – what kinds of funding ideas are likely to resonate best with people/organisations you are likely to approach.

Let me add here that I believe there is NO one correct way of raising cash. In my case(following the advice in James Cook’s “Startup Entrepreneur” book that “if you have to borrow to keep going, do so…but turn your back on handouts”), I have sourced it at different stages of my entrepreneurial adventure by giving up percentage ownership of my start-up company.

Today more than five individuals (friends/relatives have combined ownership of over 45% of my little company). I feel good about this because looking at the profile gives me the motivation to WORK HARDER to deliver on the promises I made to those who chose to buy into my idea.

At other times I have also bartered my services in exchange for a badly needed resource(s). An example was when I lost access to a laptop computer I was using to implement a web design project for one client and an Excel VB project for another. In order to finish both projects, I negotiated with one of the clients, who ran a IT company specialised in building and installations of computers and telecoms utilities, to build me a new desktop computer system unit which I paid for by letting him pay me a sum LESS the charge for THAT service. As a result, I did not have to shell out cash from my own pocket.

In reality, finding capital especially when the more obvious channels fail to turn up anything useful(and that happens in my society quite a lot!) will often be about YOU being WILLING to think creatively. Read my article titled “Use Strategic Partnerships To Start-Up Faster, And Joint Venture Marketing To Make More Sales!” for more IDEAS about how teaming up with strategic partners can help you overcome a lack of adequate financing while taking your ideas from conception to market place FASTER and with greater chances of success using your partner’s experience, expertise and networks/contacts.

FINAL WORDS: Worse Than Lack Of Capital Is The Danger Posed By “Wolves In Sheep’s Clothing”

To survive in the real business world, anywhere, you will need to develop your sixth sense – specifically the ability to “detect” any signs of INSINCERITY in people you relate with especially in business. This is one of the hard lessons I learnt. And in my opinion a lack of this kind of “Street Wisdom” should give ANY startup MORE cause to worry than even a lack of valuable capital.

Why? Because it could make you LOSE all you have, capital inclusive, to crafty/dishonest business persons you may unknowingly choose to work/relate with – and possibly depend on for guidance etc.
I have seen certain cunning individuals readily take advantage of “green” inexperienced persons, that come to them looking for guidance and support. They do this by exploiting the latters’ business naivety – and then letting them down, often deliberately, when it matters most. To put it simply, they USE and DUMP newbie entrepreneurs.

In fact, I once read a startup guide e-book chapter on Business Networking produced by a company called “Virtual Teknocrats” which described these “wolves in sheep’s clothing” as “Pro” networkers – one of four main types of networkers. The “Pro” is one who is selfishly motivated and typically notorious for “sucking the life” out of “Newbie” networkers i.e. using and dumping inexperienced others.

Does not matter what part of the world you’re in – they’re everywhere. So, be careful who you go to for help! Networking is meant to be a mutually beneficial – symbiotic – relationship. Check those you do it with. If it looks like they only seem to take, and never give at all, or if you find you always get the distinct feeling you’re being short changed, I say TRUST YOUR INSTINCTS and get out – FAST.
In relation to this last point, I’ll leave you with these words of TRUE wisdom from Burt Dubin ([http://www.speakingsuccess.com]):

“Demand integrity from all associates. Would you go sailing in a leaky boat? Would you drive on a tire that would not hold air? Then, steel yourself: In cold blood dump unworthy others.” – Burt Dubin