Category Archives: Entrepreneurship

Life is NOT a Competition to Be Won at All Costs (Be It In Business or Society at Large)

UPDATE: 4th October 2024

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Life Is NOT A Competition-shot1

A client once said to me (not exact words):

“Tayo, over-invoicing will not reduce the money you make from a project. The person who requests that you inflate your invoice amount over your actual fee, simply wants a piece of the action. When payment is approved by the company, you still get paid what you charged.”

I replied to say I would NOT accept to put an amount on my signed invoice, that was different from my officially quoted fee for the job. Anyone who wanted that would have to get someone else to do the job.

I had just finished work on an Excel-VB application I built for his company…

It was an automated spreadsheet based version of a massive 2 part reference document used by professionals in a certain industry. He had engaged me to develop the app, branded in his company’s name, so he could sell it to a large multinational client of his.

As a consultant, he worked with client companies to make use of that voluminous reference document, in tackling a variety of work related crisis or disaster situations.

Due to the sensitive nature of the work to be done, it was imperative that each client’s responsible officers equip themselves with the ability to quickly find needed information in the document.  This was however quite difficult to do using the 2 volume paper version.

When he saw the cost-effective applications I’d built for other clients using MS Excel-Visual Basic, he asked if I could develop an easily retrievable dynamic spreadsheet database version. I told him I could. We negotiated, and he agreed to pay N100,000 in full upfront, so I could deliver the app in 10 days.

On the day our discussion happened, I’d delivered the completed app on CDROM to him. Before then I’d successfully completed a web development project for him, for the same amount.

However, before we parted, he noted that I was so good at what I did, but that with the views I held, it was unlikely I would get big client projects that would reward my skills handsomely.

We had been down that road before. I knew what he was getting at.

I had been with him, when a client representative called and demanded  “more” than had been originally agreed, before a discussed project he had put in a bid for, would be awarded to him. After he ended the call, he’d grumbled to me that the man was greedy, but that he had no choice but to give in.

I’d told him we all have choices, noting that personally, with faith in my abilities and the confidence that the creator rewards honestly and integrity, I would resist such advances. But I added that I was not judging him in any way, since we both knew what doing business in the Nigerian society was like.

He was however not satisfied – choosing to literally lecture me about over-invoicing, and why it was not as bad as I made it out to be.

That day, we parted ways smiling. But I’d stuck to my views.

You see, all my life I’d gotten ahead in every endeavour I ventured into, without cutting any corners.

And I was resolute in ensuring that I did that. Today, I remain resolute in ensuring I DO that!

This drive of mine comes from the VERY vivid memories I have of my pre-teen and teenage years when I repeatedly got into avoidable trouble, giving my parents a lot of heartache.

After I got suspended for 2 weeks, for abusing my privileges as Health Prefect, in secondary school, I vowed NEVER to knowingly do wrong again – regardless of pressures.

And I have stayed true to my promise.

But here’s the irony: The society which had rebuked me repeatedly in my formative years, for doing wrong, has dramatically evolved since then to one that no longer holds those values dear.

Back then, even though things were not perfect, people still prided themselves in making money via honest means. They still challenged their children for cheating, stealing, etc.

Today, in Nigeria, most parents do the exact opposite.

Click here to read a recent article I wrote that describes a shocking incident (during the 2014 JAMB exams) that symbolises the widespread decay in today’s Nigeria.

In virtually all facets of society today, it is now almost suicidal to openly or publicly adopt a stance of being incorruptible. And being willing to do the right and honourable thing has a way of making a person more enemies than friends – even among the Nigerians one aims to help by doing so.

A recent example would appear to be the bizarre result of the just concluded Ekiti state governorship elections. Click the preceding link to read a poem by Prof. Niyi Osundare, who ridiculed his fellow Ekiti kinsman (the “winner” of the election), in a poem titled “The People Voted their Stomach-Blues for an Arrested Renaissance”.

The above confirms what I’m saying, that those who do right, with honesty and integrity in Nigeria, (I mean those who actually PRACTICE what they PREACH!) often – though not always – end up being the ones who succeed the least.

Those who cheat, steal, lie, deceive, extort, exploit etc, are today the ones who make more money, who get high exams scores, who gain top admission slots, who pass interviews into the best paying jobs etc.

As a start-up entrepreneur, back when this client of mine spoke with me, I recall many others I interacted with offered me “wise” advice against continuing the way I was headed.

He’d told me I would find it hard to breakthrough. He’d asked me to think of how that would affect my family – in terms of my ability to earn enough to care for them.

The others echoed his “wise warnings” as well. And that included relatives and friends.

One person, a fellow volunteer with an NGO had bluntly told me “Tayo’ people like you end up being frustrated out of Nigeria!”.

[NB: Hmmm…maybe he was right. I am actually doing better today because I moved out of Nigeria. But contrary to conventional wisdom/practice, I did not have to relocate to Europe or America. Just a short trip to neighbouring Benin Republic was enough to enable me get better results for my efforts! And here’s the irony of it all: Over 80% of my clients/buyers are Nigerian CEOs based in Nigeria!]

If truth be told, none of what they said has turned out to be a lie.

I have experienced the full treatment. 99.95% of Nigerians I have had to do business with have displayed the habits I was warned about.

As a result I have suffered great bouts of severe cash shortages, and experienced countless heart-breaking struggles. All because I chose to be upright in my business dealings.

Now, some people will read this article and argue that I’m trying to make myself look like a saint.

They will also claim they have done what I say I’ve been doing.

Well, I can only speak for myself.

However, if you have boldly insisted on not doing any of the dirty nonsense that quietly goes on in the business world and general society of Nigeria, then you cannot deny that those who follow that path often suffer great hardships, and most fail as a result.

Only persons with a rare brand of courage and persistence (to paraphrase James R. Cook, author of The Start-up Entrepreneur), can survive doing business in Nigeria, without cutting corners of any sort.

And they will be people willing to endure humiliation and deprivation on many fronts, for prolonged periods.

In my experience, such people are hard to find in Nigeria. Or indeed across the African continent.

I’m not judging here. Just stating my observations based on 12 solid years of relating with people across this geographical space as I have pursued my dream.

Yet, my success today, proves it can be done: And that my approach ensures LONG TERM repeatable achievement of authentic success.

The only challenge adopting it may pose is that it is SLOW. Often it can be VERY slow…

…Most people out here don’t like THAT!

I still recall my above mentioned client gleefully driving down to show off a new (imported second hand) car he’d bought just after getting paid by his multinational client company.

It amused me to see that he thought doing so would impress or sway me. He did not say so. But his body language shouted it so loud it was deafening.

I felt so sorry for him – because past experience had taught me that anytime one gets something one had not earned, universally applicable laws begin to SILENTLY exert their influence to redress that imbalance.

You may not know it, but one way or another, you will eventually pay the penalty for it. What’s more, since you did not earn it, you will perpetually lack the competence to repeat that “success”.

And so, to record more of such successes, you will be forced to do the crooked things you did before. Sooner than later, you will be unable to do without doing it.

You will effectively become a phoney.

It does not matter if only you know it. What matters is that in your heart the truth will be obvious – and of course your creator will be just as aware as you.

I do not do religion. But I have a VERY close relationship with my creator. And it is with his guidance that I have found the direction to build my brand, and succeed progressively – in spite of great adversity – the way I do today.

My faith keeps working for me. And the results are obvious.

The resulting competence I have, enables me bounce back from setbacks to new heights of success.

This is why I am literally unstoppable today!

And now, more people are discovering me, and reaching out to benefit from my knowledge and expertise, by inviting me to speak to their team members.

They invite me unconditionally. I never need to offer them any gratification, and they readily pay my fees to hear me speak, or to hire me to implement solutions for them.

That says it all doesn’t it?

Final Words: That is what I like to call being AUTHENTICALLY successful!

I’d rather take 12 years to achieve that, than do over-invoicing, or any other naughty things, so I can build a house in 5 years.

Many people do not realize it’s futile to be in a hurry to succeed. There’s no point competing to get to “success” before others.

Life is NOT a competition you have to win ahead of others at all costs.

We all have our roles to play in this world. Be it in business or society at large. What another person does cannot stop you doing what you are meant to do.

I wish you well as you pursue your definition of success in life – and I hope your faith in the creator will make you take the honourable path to achieve it

Good luck!

No. 148: To Succeed, NEVER Let Worry Dominate Your Thoughts

On Monday 29th October 2001 at 2.00am in the morning, armed robbers “visited” the house where I was living with my family on Ikpoba Hill in Benin City. These guys numbered about five and ALL carried sawed-off shotguns! They didn’t call out for us to come and open the gates – they simply blew the locks off!

I’ll spare you the near-gory details…

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 30th June 2014

No:148

Title: To Succeed, NEVER Let Worry Dominate Your Thoughts

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email it to me via tayo at tksola dot com. Thanks in advance :-)

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No. 148: To Succeed, NEVER Let Worry Dominate Your Thoughts

On Monday 29th October 2001 at 2.00am in the morning, armed robbers “visited” the house where I was living with my family on Ikpoba Hill in Benin City. These guys numbered about five and ALL carried sawed-off shotguns! They didn’t call out for us to come and open the gates – they simply blew the locks off!

I’ll spare you the near-gory details…

…but I’ll tell you that they – more or less leisurely – went round all four apartments in the block and took all that could be taken.

In the end, they asked for the keys to my car (I had just bought it in August!!) and packed all the loot they had collected into it, eventually driving off at 4.30am. I honestly doubt that you can fully appreciate how traumatic it was for everyone involved.

I had my wife, my two and half year old son, as well as my 6-month-old baby with me that night.

As soon as we had confirmed that no one needed any emergency medical attention amongst the neighbours, we all went back in and WAITED till dawn broke.

Soon as it was light, (in true Nigerian fashion) people began pouring into the compound to “look” and say “Ah sorry O” etc.

Fortunately, I had other things that needed to be done quickly, and so easily excused myself from attending to any of the “news gatherers”. By 6.30am I was already on my way to the brewery where I immediately set out to do the following:

1. Prepare and circulate the department’s weekly report to all heads of departments. (My boss – Nic Bathie – the Technical Manager, was away on leave and I was covering for him).

2. Check and confirm the arrival of an expatriate training consultant due in Lagos from South Africa the night before. I needed to ascertain that she had been met at the airport and taken to the Lagos Sheraton Hotel as arranged.

3. Type and print out a list of the tasks I had planned to do for that day(before robbers forced a change of priorities on me!). I then left written instructions for one of my direct reports to implement them till my return.

4. To leave a note about the armed robbery incident for the brewery management, so they would understand why I would not be at the 9.00am brewery management meeting. Incidentally, my 3 neighbours in the same compound who had also been visited by the robbers were also Guinness staff, so I had to mention in my note that they would not be coming in to work for at least that day.

5. To help one of my neighbors telephone her husband (who was about 5 hours away in Port Harcourt) and inform him of what had happened.

I did all the above, and returned to the house at about 8.30 am.

Eventually, we got the police informed, and by the evening of the same day, we found my car abandoned somewhere in town – exactly where – quite surprisingly – one of the robbers had told me they would leave it!!

That’s another thing I still marvel about…

As they left, one of the robbers had actually returned and bent over me where I lay on the floor to whisper “Oga (i.e. “Boss”) don’t worry, we don’t need your car. We will leave it for you at Uselu market area” into my ears. “Some robbers do have hearts!” I said to myself. And for a long time after that incident I could not shake off a nagging feeling that the chap actually knew me personally.

I returned to work the afternoon of that same day…

This was due to a lot of issues arising, which required my involvement, since my boss was away.

I had checked with my wife and she assured me she would be okay.

The only thing was that we later decided to move into a hotel in the city center for a few days to make it easier for everyone to recover – especially after the robbers made another visit a week later!! (Sadly, their hearts were not good enough to make them stop doing their evil).

When I got back to work, not only did I do my work normally, but I also had many colleagues who spoke with me that same day come back to me hours later to ask: “Hey, Tayo! Is it true that….etc etc?”

After I’d answered in the affirmative, they would then go on to express surprise that I failed to tell them, or even behave as if something that serious had happened to me when they had met me previously!

I acted that way because I knew if I readily told people that kind of thing, it would not in anyway help matters.

They would only offer (unnecessary) expressions of sympathy etc and make visits to my home that would repeatedly remind me and my wife of the nasty experience (people always want to hear you tell exactly how it happened).

My wife would also have had to attend to guests, offer refreshments etc INSTEAD of resting and recovering from the shock.

So you see, I knew it would not help, and I decided not to tell people except a few close persons who needed to know.

Apart from the car, we never recovered all the other stuff that was taken away and I never let it bother me one bit.

In fact, it was just 2 days AFTER the robbery incident that I handed my resignation letter to the head of the brewery(Andy Jones) – in line with my plans.

If I had been significantly affected by that experience, you will agree with me that I would not have had the courage to continue with my plan to leave my job.

This is especially significant when one considers that I left, not for the security of a better job, but to the uncertain and risky option of starting-up my own business!

That is the power of having a MAGNIFICENT OBSESSION – nothing could make me change my mind about going ahead!!

So, by going back to work fairly quickly, and getting actively engaged in it, I was able to overcome the worry and fear resulting from the traumatic experiences I and my entire family had been through.

I must admit that having a VERY emotionally stable wife, and mother of my kids helped tremendously.

Nkechi’s calmness and self-control all through the two “visits” had amazed me beyond words!

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“Work, work, work, always work, is the only talisman” – Thomas Lipton

“I have always found, when I was worrying, that the best thing to do was to put my mind upon something, work hard and forget what was troubling me” – Thomas Edison

“If you are weak in a crisis, you are weak indeed” – Anon

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Final Words: Being a good speaker is one thing. But being able to deliver a great speech, regardless of the circumstances you experience, is quite another thing.

As experts-who-speak, maintaining clarity of thought, is a crucial requirement for delivering a success talk or lecture. When you let unpleasant or difficult circumstances distort your state of mind, your ability to deliver your message impact-fully is very likely to suffer.

In this article, I have explained, using a personal story, how you can maintain firm control of your emotions and thoughts, in order to carry out any tasks you need to.

Even though the examples I used did not include doing any formal speaking, I can tell you that I have achieved successful speaking impact, in spite of exposure to severe adversity, and even major crises, over the years.

Simply put, the ideas shared here will WORK under any situation or circumstances. I therefore urge you to make good use of them.

PS: This article is based on excerpts from my Self-Development Bible titled “Ten Ways You Can Use Self-Development to Create The Future You Want“. You can get the full book in print (delivered to you in a box, anywhere in the world) from my online store at Lulu.com. Or you can signup to join my mailing list, to get a full book in PDF format.

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Have a great week :-))

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Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

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Useful Resources for Speakers

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Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read
Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

 

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THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development [Wednesday]:

Entrepreneurship[Thursday]:

General [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

Want me to write for you? Click here to send me a message

 

To Succeed, Let Your Reputation Precede and Speak for You

Today, I delivered a one hour talk to members of the media unit of (name removed for privacy) Foundation, in Ota, Ogun State Nigeria. It was a small group. But no speaking event is EVER small. As such, I prepared for it like I was going to speak to members of a CEOs club.

It pays to always show up as represented…and I share a true story that confirms this, in the rest of this piece…

Here’s something that’s very useful to keep in mind.

When potential clients are considering your services they often have fears that influence their decision making.

Among other things, they want to make sure they get what they pay for. And they also want to see how they can pay a reasonable fee (read: as little as possible) to get everything they want.

To get chosen by profitable clients, you have to make yourself stand out from the crowd, by having a unique offering that’s hard to ignore.

Let me explain by sharing details of a discussion I had with a “friend” who referred me to a new client. He said the client had received enquiries from potential partner organizations about teaming up.

However, the latter wanted to learn more about the client’s organization, so they could be sure they were on the right track. Not surprisingly, they asked for a website – among other things.

The client told my “friend”, who happened to be a member of the board. The latter went out to speak with several website developers. But, according to him, each one he spoke with did not say anything like what he knew I always told my clients I would do for them.

For instance, I explain that what I deliver as a website will, if used as I advice it should, help the client make more profits by LOWERING cost of sales leads generation, while boosting marketing reach and impact.

That’s a 2-in-1 offer right there.

Either way, the client knows such a website is likely to leave him/her better off at any point in time. And s/he will not be willing to pass it up.

However, I don’t just say it with words. I actually offer real life examples, case studies and true personal stories, to back up my claims. This was what my friend knew, that made him struggle to accept what the website developers he spoke with told him.

He told me the enquiries from the prospective partners indicated only a website with the features I described would be best to present to them. So he told the client it would be best to contact me, and find out what it would take to have me build such a website for them.

We had a meeting, and the client upon speaking with me, decided he wanted me to handle development of what I told him would be a Web Marketing System.

Everything I have said above relates to the NGO I spoke in this afternoon. And the “friend” I mentioned is actually a relative (my uncle to be specific).

At the end of the talk, I began preparing the following files to burn on to the DVD I promised to leave for them to study:

1. The Power Point presentation file (which I never used) for my talk titled “Now That Your Website Is Up,. What Do You Do Next? Practical Ideas for Making Profitable Use of a Response Generating Website”.

Screenshot of the Power Point presentation file (which I never used) for my talk titled "Now That Your Website Is Up,. What Do You Do Next? Practical Ideas for Making Profitable Use of a Response Generating Website".

2. Three MP3 audio files for my 3 part series titled “Why You Need a Web Marketing System(WMS)”

3. A PDF version of my article (on which the talk is based) titled “Now That Your Website Is Up,. What Do You Do Next?”

NB: To get copies of one or more of the above, click here to send me a request.

While I was burning the files on to the DVD using my laptop, the client walked up and said “What will you need to get started on building the website”…and I told him…

You will agree with me, that he would NOT have asked that question if I had failed to deliver a talk that convinced him going ahead would be okay.

Screenshot of the autorun menu/screen of the DVD I gave to the NGO

And that’s what it means to show up as represented!

First, he was told about me by someone else. Then during a first meeting, I impressed him enough to make him ask how much it would cost to have a WMS developed and implemented for his organization.

What’s more, he was so enthused about the ideas I shared that he requested that I deliver a PAID talk to members of his team, so they could adopt the required mind set I told him was needed to make effective use of the WMS.

Then after I delivered that talk, he was satisfied enough with what he’d heard, that he went on to ask what I would need to start work on the website!

See how it began as a probable sale, and now it’s headed towards a full sale. At each stage I simply had to show up as represented.

If you want to be able to boost your chances of winning prospects over (even if you’re a NGO, this applies!), use this approach. It never fails.

Final Words: If you want to really do it right, you WILL need to develop and implement a WMS with which you will subtly “sell” yourself.

Most of what I said to my client at our first meeting, and the audience during my talk, was based on successes I achieved with my WMS.

I simply told one relevant story after another to reinforce the points I had to make at every stage. And it worked. It will always work. You just need to know how to use it.

If you’d like to learn HOW, click here to tell me.

CEO Ineptitude Will Stunt Any Company’s Growth (9 Signs to Look Out For!)

Since 2002, I have carefully compared my experiences as an entrepreneur, with my time in paid employment. Especially with regard to the most frequent cause of failure, amongst senior managers and CEOs of small/medium businesses I interacted with on both sides.

I was shocked to discover that INEPTITUDE – on the part of these top decision makers – was the major cause of failure!

That is, a total lack of skill in the very endeavour they are responsible for managing to profitability or productivity.

If you find it difficult to understand how a CEO can be inept in the manner I have described above, be assured that you are not alone in feeling this way!

I struggled with myself for years to BELIEVE what my eyes saw and ears heard as I worked closely with some (NOT ALL) of these people.

Believe me when I say some mothers – sorry, I mean "companies" – do ‘ave them!

What would you say about the decision making competence of a CEO, who pays well over N250, 000 over a 6 month period, to a software developer, but fails to ensure himself or ANY of his staff can competently make use of the application delivered (And that’s despite extensive efforts by the developer to provide on site, hands on training)?

The above (true story) is just one example of how a CEO can be inept.

Now, if you owned shares in such a company, would you feel confident that your investment would be well managed to yield beneficial returns?

I know I would not – and I am certain most others would feel the same way.

Now, this lack of skill or ineptitude is rarely an accident. Instead it is often the result of a lack of discipline – particularly mental discipline. To be honest, I personally consider it to be evidence of mental indolence or laziness on the part of the "guilty" CEO.

Some companies (especially startup or small/medium) fail to succeed in spite of having talented and competent hands reporting to the CEO, in addition to ready access to financing. One possible reason for this failure could be the problem of "CEO Ineptitude".

But What Are The Signs Of "CEO Ineptitude"?

Below I list nine (9) signs and symptoms a CEO will exhibit that will suggest s/he is inept.

1. Does not (or no longer wants to) know or keep track of operational details that affect the company’s ability to meet its business success goals. The result is that when trends turn bad, s/he rarely notices until it’s too late. The company suffers as a result.

2. Is not (and is NOT keen to become) proficient in using technology s/he pays for (such as a laptop/PC, monthly Internet access etc) to boost his/her ability to make better business decisions.

3. Will not admit it, but is terrified of thinking and/or making "tough" decisions by him or herself. For instance s/he will do almost anything to get even a visiting friend or consultant to help him decide when an unrepentant staff guilty of being repeatedly absent from work should be penalized by way of salary deduction. The business suffers for this, because other staff copy the unpunished staff PLUS diligent staff get frustrated and conclude there is no point sticking to the rules.

4. Always balks at going out and getting personally involved in making sales visits towards generating sales/marketing leads. Instead s/he spends money hiring more sales and marketing personnel than necessary, who then get pushed out to do this unwanted chore – at a higher cost to the company. The worst part however is that the RESULTS they get often never justify the wages "overhead" their presence in the company attracts. Again, the company suffers (this is especially true for a startup or small/medium enterprise)..

5. Hires and pays professional service providers or consultants to develop systems and solutions meant to help the company succeed better, BUT fails to take ownership – and USE – the delivered product, often times to the bafflement of even those s/he paid to provide it (at least those with integrity)!

6. Always pays him or herself lavishly even when the company is still struggling to generate cash flow to meet its business needs.

"The salary of the chief executive of the large corporation is not a market award for achievement. It is frequently in the nature of of a warm personal gesture by the individual to himself" –John Kenneth Galbraith (Annals of an Abiding Liberal)

7. Often allows products or services to be sold to customers on credit without putting in place mechanisms for vigorous redemption of receivables. As a result the company suffers from a growing overload of "debts" owed it by customers, even as production or output is stifled by poor cash availability to finance inventory and other routine expenses. Sometimes, this forces the company into taking overdraft from banks at less than friendly interest rates. Once again, the company suffers.

8. Does not READ (articles, books, magazines) to get new ideas that s/he can apply towards developing better ways of managing the business to productivity and profitability.

9. Pays beggarly wages. Believes in hiring for as little as possible, while trying to get as much as possible out of the same hired hands they UNDER-PAY. Does not believe in employee motivation.

The result is that the staff always feel under appreciated and are constantly on the lookout for what they can get and run off with.

Evidence: a high staff turnover rate, which in turn prevents the company from fully entrenching any initiatives introduced by management. So, the company suffers – AGAIN!

"I don’t want any yes-men around me. I want everybody to tell me the truth even if it costs them their jobs" – Samuel Goldwyn

Final Words: If you know any company whose CEO or key decision maker suffers from the above aspects of ineptitude, I strongly suggest you avoid investing in it.

Except of course you can do something to "correct" the observed inadequacies.

Why do I say this? 

Well, the fact is that you can be sure such is unlikely to display any evidence of steady progress over time.

This will be mainly because of the erratic decision making output arising from inept CEO activity like those earlier enumerated. The company will therefore be more prone to negative influences of the market place and industry it operates in.

No real life/physical business entity can operate 100% successfully on autopilot.

And that’s why human beings are put in charge to actively THINK and ACT based on daily developments to steer it in the direction of greatest returns on investment.

All of these are of course my experience-based ideas. But you may not agree with them – and you have every right not to.

That will however not mean I am wrong, or that they are inaccurate.

My suggestion: THINK carefully before you reject what you’ve read above!

PS: This article is based on excerpts from a write up originally published by Tayo K. Solagbade in his Self-Development Digest Newsletter on Monday 3rd August 2009, via www.spontaneousdevelopment.com

How To Make Yourself IMMUNE To FRUSTRATION!

On Saturday (28th June 2014), I’ll be delivering a paid 1 hour talk to members of the Media Unit of an NGO in Ogun state, on the invitation of the CEO, who I met with yesterday, here in Lagos. Attendees will hear stories of exciting successes I recorded via diligent application of ideas I describe in this article.

[By way of interest, the talk I will be giving is titled “Now That YOUR Website Is Up, What Do You Do Next? Practical Ideas for Making Profitable Use of a Response Generating Website“. Click here to view the PDF flyer]

Below, I use a very interesting interview of a millionaire entrepreneur as a basis for explaining WHY and HOW, having what I prefer to call (as some others do) a – MAGNIFICENT OBSESSION, can make you totally immune to frustration in any form.

(To learn more about what it means to have a magnificent obsession, read my Self-Development Bible titled “Ten Ways You Can Use Self-Development To Create The Future You Want”. If you have not yet downloaded it, sign up for access to my downloads page here!)

If you really want to be able to achieve the goals you set for yourself in life INSPITE OF the obstacles you encounter – like I am currently doing.

If you want to be able to repeatedly surprise the “doubting thomases” who question your ability to achieve your seemingly impossible goals, then you NEED to become OBSESSED with it!

This was the main thrust of the message given by Simon Woodroffe OBE, a billionaire entrepreneur/co-founder of the Yo! Sushi restaurant chain in the UK, in an interview text I read reproduced on page 36 of The Nations Newspaper of Wednesday 19th December 2007.

By way of interest I will mention that I came across this interview because I chose to “find something for my eyes to do.

This happened while waiting in the reception of the Lagos Country Club to see if I would be fortunate to be granted audience by the Club President.

I did not get to see the Club President then (and have not done so till now).

But by borrowing a newspaper from the person seated next to me and reading through it, I discovered this extremely valuable interview of Simon Woodroffe that made the time I spent in that club’s reception worthwhile.

Below I reproduce some of the questions he was asked with paraphrased versions of his answers:

Question 1: How important is it to take risks? 

Simon answered that he has found that there is no right way or wrong way. He added that one thing he found common to all successful people is that they (to quote him) “do not go around succeeding all the time”.

Simon explained that successful people are always prepared to make mistakes, or get it wrong (i.e. fail) and suffer the consequences – which frequently will include being “rejected”.

This by implication means that successful people don’t mind taking risks and sticking out their necks to venture into uncharted territory – trying to do what has not been done before. They adopt this attitude and approach knowing that if they fail, they can always get back up and try again.

Question 2: How did the Yo! brand begin? 

Simon started by stating that he left school without passing his certification exams at the age of 16 (see details via this wiki encyclopedia link :http://en.wikipedia.org/wiki/Simon_Woodroffe ).

He also pointed out that this lack of any formal high school leaving qualification made him adopt a “serious” approach to life early on.

Simon then painted an accurate picture of this situation by explaining that people do difficult things when they have no choice. They do not do difficult things because they want pleasure.

I think this is very powerfully insightful – and YOU should ruminate over it a while, calling to mind the lives and experiences of any successful persons you know.

It is instructive to note that Napoleon Hill described this aspect in his success philosophy by asking the success seeker to “burn all bridges”, so as to be able to maintain the “burning desire” to succeed in spite of the inevitable adversity s/he will encounter.

Question 3: How did you go about building something that was quite small to a multi-million pound business? 

Simon answered that a significant factor is the willingness of a person to let him/her self be in the right place to make things happen. That is, in addition to being able to identify the specific things that are holding him/her back.

He added that business does not really require a person to prove him/herself to be “clever” and also that life is not as complicated as many people make it.

One more thing he said which I feel compelled to highlight is that he does not think anyone – including himself – is really “very clever”.

Woodroffe added that the problem is that many people are just “lazy and stupid”, and that if a person can “get obsessed with something” s/he can do anything.

He ended by saying that he never woke up with a desire to be wealthy – instead he always woke up in the morning because he was obsessed with making his dream or goal a reality or afraid that all his plans were going to fail.

In essence what Simon meant was that a person who is truly driven to achieve his/her valued life goal will ACT IT. That’s because that DRIVE to achieve it will manifest as an obsession that will see him/her “hit the ground running” every morning, to continue working towards it from where s/he stopped the day before.

Now, I’ll end as follows: 

That you had a setback does not mean you’re finished. That you’re moving slowly does not mean you will not get there.

You must NOT let others tell you it’s taking too long. They cannot possibly know how long it should take because they are NOT from the future!!!

Your path to success will be unique. Pursue it – with passion and determination, and entertain no doubts along the way.

Believe me when I tell you that soon, you WILL begin to LIVE the life you dream of.

I am doing EXACTLY that already, and sometimes when I think about it, I am still amazed at myself and what I am achieving DAILY.

Your story can be the same too – just get OBESESSED today, and YOU WILL become immune to frustration.

I should know: my entire life – especially in the past 10 years – makes me LIVING PROOF that this is true.

1. Some introductory information about Simon Woodroffe:

http://en.wikipedia.org/wiki/Simon_Woodroffe

2. “Be Yo! Self” by Simon Woodroffe

Click HERE to read full article

3. The official company website

http://www.yocompany.biz/

You may find reading my articles linked below, which offer guidance in discovering one’s Magnificent Obsession, useful:

1. http://tayosolagbade.com/sdnuggets/how-to-make-yourself-immune-to-frustration/

2. http://tayosolagbade.com/sdnuggets/do-you-struggle-to-get-your-writing-done-finding-your-magnificent-obsession-can-save-you/

3. http://tayosolagbade.com/sdnuggets/ten-ways-you-can-use-self-development-to-create-the-future-you-want/

4. http://tayosolagbade.com/sdnuggets/no-157-deciding-what-you-need-to-write-or-speak-about-3-strategies-you-can-use/

5, http://tayosolagbade.com/sdnuggets/if-you-want-to-succeed-your-magnificent-obsession-mo-must-be-your-vocation-hint-let-your-mo-guide-your-choice-of-what-vocationprofession-to-learn/

PS: This article is based on excepts from a write-up originally published in Tayo Solagbade’s Self-Development Digest Newsletter on 17th January 2008, via www.spontaneousdevelopment.com

On Saturday (28th June 2014), I'll be delivering this paid 1 hour talk to members of the Media Unit of an NGO in Ogun state - click to download PDF flyer

Should You Sell 3rd Party Adverts Or Your Own Content?

Short answer: It depends. But in this article, I challenge Nigerians/Africans to do LESS copying and MORE creating of original content online, for use by others. For years, I’ve sold my own creative digital content to buyers in and out of Africa. (E.g my Ration Formulator, Poultry Farm Manager, Payslip Generator, and PDF Information products like my popular Feed Formulation Handbook).

I’m Not Alone: Many Others Do Even Better. But Our Numbers Remain Too Few!

This is the painful truth.

Creating original digital content (for possible sale) requires little or no capital investment. If you can think originally, and creatively implement ideas that come to you, your chances of hitting on a profitable niche product or service are high.

Sadly, too many Africans remain seduced by the easier option of “parroting” creative content originating from developed societies.

It’s so bad now, that journalists in our part of the world rarely do independent investigation/research of news stories today.

They simply wait for foreign media to publish, and they basically copy and paste to their own platforms.

Today, Nigerians/Africans make use of various web-based resources like Yahoo.com, Hotmail.com, Facebook.com, Twitter.com, EzineArticles.com, Youtube.com – the list is endless.

Virtually all of these tools cost no money to access. Not surprisingly, numerous Nigerians/Africans find such places most attractive to be online! “Who no like better thing?” as we say in Nigeria. Everyone loves freebies, and there really is nothing bad about that.

But here’s my grouse: In contrast to our situation, Asians, Americans, Europeans…even South Africans have found a way to create THEIR OWN value adding systems online for the rest of the world to use (often times for a fee).

Examples include the home based highly skilled software/web developing young Indian; the European/American offering a variety of products for sale online, and the South African providing after hours office phone support service for foreign companies.

In contrast, what we (in Nigeria/Africa) seem extremely good at is rapid adoption of the latest creative content on the web.

Our presence on Facebook and Yahoo! alone is intimidating to say the least. Yet most of what we use them for are NOT value adding in any way!

I ask: Why can’t we introduce some creative concept or resource of our own online, to be adopted and massively used by the rest of the world?

For instance, if you are a consultant or specialist in engineering, you can choose to include Google adverts for visitors to your site to click – making you some money.

But, you could do even better by developing YOUR OWN branded content – publications/services etc – that visitors can be invited to purchase from you over time. 

For instance, you could diligently add useful, relevant content to the site, to:

(a) attract new and repeat visitors

(b) boost their perception of you as a competent/credible specialist in your chosen field

(c) convince them to eventually purchase your information (packaged in various forms) or your services (e.g. consulting you or even inviting you to speak, work etc with them).

Every now and then I hear some chap announce the impressive earnings from his Google Ad words or other money earning scheme available on the web.

Quite often, I cannot help but wonder if he (and other Nigerians/Africans like him) realize they can develop their own original money spinning concepts to be deployed online for OTHERS across the world to use, make money from and share with others!

Why Most Nigerians Still Do NOT Offer Useful ORIGINAL Content On The Web

The big problem we have is that we do not like THINKING.

And that (i.e. thinking) is a crucial part of the creative process needed to develop original concepts.

Another thing we do not like is NURTURING the products of our thoughts into maturity.

We lack that aspect of emotional intelligence, which makes a person give up temporary comfort in pursuit of a valued goal.

Delayed gratification for most Nigerians is something to be avoided at all costs.

Anything we engage in must yield immediate benefit/returns – else we’ll discontinue it as quickly as possible.

But successful living requires more than that.

Back in 1998, I recall stumbling across a personal domain name service called “Namezero.com”, whose American owners chose to startup by offering EVERYTHING FREE for the first two years.

You got a free domain name (mine was tksola.com), with all the bells and whistles – a personal webmail account with massive storage space at you domain; plus domain URL forwarding and many other powerful features.

They were new on the net, and they wanted to WIN OVER huge numbers of potential customers by PROVING they were reliable and competent. 

I signed up, like many other people on the web, and enjoyed a wonderful quality of service from these chaps for those two years.

In 2000 they announced to us via email that retaining our accounts with them would require us to make payment. By then most of us had had enough time to evaluate what they had to offer, and were convinced enough to pay to KEEP what we had with them.

I took up their wonderful bundled purchase offer, and paid for two years, making great savings. 

My point is – those guys chose to offer something that already existed, in a NEW way, that added value to their target audience.

They believed in their idea enough to offer it FREE, and SERVE their potential customers for long enough to win them over as paying customers.

And they gained valuable experience providing their services to potential customers, addressing issues they raised, until the service became valuable enough to be offered at a competitive price.

How Nigerians/Africans Can Begin To Offer Useful ORIGINAL Content On The Web

We can invest time, intellect and energy into developing our own original variants of money-spinning web based solutions.

These would be targeted at the Nigerian/African population, but designed in a way that the rest of the world would still find them attractive enough to buy into.

We could start by writing our own e-books – instead of ONLY buying and selling those sold by others.

Then there are the membership websites offering useful information to a niche market. And there are countless other ways we can use the net to win over people from beyond our shores – using the net.

NB: I have already noted that some Nigerians/Africans already offer solutions like those mentioned. But the numbers are just too few compared to our potential!

Do you recall what used to be the case in the music industry here in Nigeria?

Back in the ’80s it was difficult to hold a party playing ONLY Nigerian music. Today, we all know our industry practitioners have continued to succeed in creating new music that is increasingly marketable to an international audience.

We can do the same with our Internet based resources by offering more original content that others will be willing to BUY from us. And the benefits – financially and socio-economically – will be tangibly felt in our societies.

By then, just like people no longer discourage their kids from going into music, we will find that more Nigerian parents will stop frowning at their kids spending long hours on the net or the PC.

Indeed, many Yahoo! boys (and those aspiring) are likely to “switch” over to more positive roles, bringing their unique skills to bear in the evolution of a new and legitimate way of earning online income.

Speaking of Yahoo! boys and their online scam activities…

Those of us who depend on income earned via adverts and affiliate programs (e.g. Google ad words) originating from developed societies MUST keep the following in mind:

If those in charge of those programs acted like Yahoo! boys, most cheque payments for their Nigerian participants would NEVER arrive!

And they would not be able to brag about making dollars online! This is why Nigerians starting ventures like I propose must be honest in their dealings.

But is it NOT a FACT that most of these foreign internet money making websites actively discourage use by Nigerians?

Paypal is a good example. Until recently, Nigerians could not even make legitimate use of that platform, to transact business online. And even now, with the recent entry into the Nigerian market, Paypal only allows Nigerians to send money. Receiving payments via Paypal remains a NO – NO for us!

The truth is however that, even before Paypal chose to let us in, many of our online money making Gurus in Nigeria have been using “IP hiding” software to register for and use Paypal!

Does that not imply some degree of “dishonesty” on their part? 

Of course it does!

See what I’m getting at now?

We are forcing our way into other people’s money making systems, even as they work hard to keep us out.

That’s why most of our Gurus here cannot rub shoulders with their colleagues from developed societies without fear of being found out. 

Would it not be better if we started our own online money making systems?

Would it not be better to do that even as we use payment systems that allow us generate income via online transactions among ourselves, and from outsiders?

After all, many of us today use ATM/Debit cards that enable online purchases/transactions.

Does that not make PLENTY of good sense?

Would it not benefit us MORE?

And isn’t that something we would all be proud to show to the rest of the world?

I say YES to all 3 questions. And that’s why many years ago, I stopped trying to get Google ads to work on my website.

I am a performance enhancement specialist. I sell my knowledge and expertise to a niche market – which does NOT include every person online!

So, why should I depend on Google Ads (alone) to make money online?

Should my website not be about me and what I can do to benefit those who need me/my services?

Yes, of course it should – and so should yours! 

Visit www.briantracy.com or go to www.burtdubin.com. You will find that they all focus on offering their own content for sale to their visitors. These are individuals like you and I, who chose to “sell their own unique brands”.

Don’t get me wrong. I’m NOT saying it’s a crime to have Ads on your website…

In truth, there are circumstances under which I may be willing to incorporate ads on my own website. Especially if they are reliably sensitive to the “context” of my website content(but that’s NOT easy to get!).

However, if you REALLY have – and know – your stuff, I honestly believe it makes a LOT MORE SENSE to offer (via adverts and other promotional strategies) your own products and services for your target audience to buy from you. 

Indeed, you will be able to make significantly greater earning margins from sales of your own products than you would from sales of other people.

And that would be in addition to cementing your credibility as an expert in your field in the eye of your potential clients/customers. 

To me, that makes bucket loads of SENSE!

What do YOU think?.

PS: This article is based on excerpts from an original piece published on 1st February 2010, by Tayo K. Solagbade – on www.spontaneousdevelopment.com

No. 147: Some Startup CEOs Fail to Do the Easiest Self-Preparation Needed (How to Help Them)

Over a decade of delivering Best Practice Solutions to Farm Businesses, has revealed one interesting fact to me: Many who own farm businesses in Nigeria, do NOT have formal training in agriculture.

Yet, Despite Lacking Training in Agriculture, They Succeed!

SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 23rd June 2014

No:147

Title: Some Startup CEOs Fail to Do the Easiest Self-Preparation Needed (How to Help Them)

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


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IMPORTANT NOTE: THIS newsletter is published online on the “reincarnated” version of my Self-Development (SD) Nuggets blog. I continue to put finishing touches to the content. If you encounter ANY bad/dead links, and you can spare the time, email it to me via tayo at tksola dot com. Thanks in advance :-)

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No. 147: Some Startup CEOs Fail to Do the Easiest Self-Preparation Needed (How to Help Them)

Over a decade of delivering Best Practice Solutions to Farm Businesses, has revealed one interesting fact to me:  Many who own farm businesses in Nigeria, do NOT have formal training in agriculture.

Yet, Despite Lacking Training in Agriculture, They Succeed!

Indeed, there is little to suggest those who studied agriculture do better that those who do not.

From the total illiterate who runs a thriving catfish farm (which even , provides training for aspiring others to start theirs), to the PhD holder who runs a commercial poultry layer farm combined with a feed mill (which provides milling services to other farm businesses).

This fact has significant implications.

Even Unschooled Persons, Given Enough Training, Can Run Successful Farming Ventures

I still recall watching a video demonstration produced by a Lagos based aquaculture consultant, who graduated from the University of Lagos. In it, he shared a testimonial about one of the “graduates” of his monthly Catfish Farming Business Start-up workshops.

The illiterate Alhaji learnt how to competently inject female catfish to induce ovulation…to strip ripe eggs from the female fish…and to subsequently extract milt (semen) from male catfish, to use in fertilising the stripped eggs…which post hatching, he reared to table size!

In the past, most farm owners would not dare venture into fish farming without hiring a “graduate” of fisheries. This was because the latter were often the only ones who had the “competence” to carry out such delicate tasks.

They Can Do Even Better By Adopting Best Practice Operations...

I’ve noted that people who lack formal agribusiness training have been repeatedly able to start-up and run operations that succeed fairly well.

However, one consistent trend I’ve observed (and it’s been there for decades, as noted in Prof. J. A Oluyemi’s “Poultry Production in Warm Wet Climates”), in Nigeria, is that most farm owners (even including those with formal training) do not have well organised farm workplaces.

Most of their daily routine operations are carried out in a haphazard manner.

One can therefore imagine that if despite lacking formal training, and failing to operate based on established best practices, they can do so well, their potential for even higher profitability and long term success can only be greater!

With best practice operation, apart from ensuring more predictable long term performance, they would also develop reliable competence to prevent problems (e.g. disease outbreaks etc), and/or recover from them.

To start a Poultry layer farm, for instance, there are well laid out rules and regulations guiding selection of chicks, housing, transportation, feeding, down to slaughtering and/or sales.

In developed societies, a start-up farm typically needs to meet stringent requirements to get approval to commence operations. Periodic checks by regulatory authorities ensure continued adherence or conformance.

This is why most farm owners in developed countries diligently keep farm records covering all areas of their operations – including data to facilitate tracing virtually all inputs and outputs to/from their processes.

And it is also why many of them tend to achieve optimal output and profitability relative to capacity.

In Nigeria However, Formal Best Practice Standards Simply Do Not Exist!

Some people seem to wake up one morning with an itch in their pockets following some financial windfall of sorts.

After doing a little thinking, a person could decide to start a poultry layer farm based on what s/he’s been told about profits to be had. Within a matter of weeks s/he contacts a hatchery to order  chicks.

Now, maybe an old friend once told him his family owned a poultry business.

Rather than have a formal consulting relationship with a competent professional in this field, s/he would choose to ask that friend questions about what to do and how.

This really does happen quite often!

If s/he decides to be a bit more painstaking, s/he could visit the friend’s farm and take pictures of the structures and animal.

Next, s/he calls in workers to build pens, and install cages etc e.g someone who knows someone who does such work gets people in, mostly informally. S/he gets to pay as little as possible, because most times it’s like they’re “helping” as friends etc

As a result, most times farm owners who start like this simply “wing it” i.e. they try to cut as many corners as possible, to get rear their chicks into laying birds, while spending as little as possible.

These people often focus ONLY or mainly, on the money to be made from eggs sales.

The time, effort and money to be invested in getting the right quality of chicks and creating the right housing environment, coupled with proper balanced feeding, to ensure long term egg laying performance, is something they have little patience for.

Many Such Farm CEOs Fail to Do the Easiest Self-Preparation Needed i.e. Reading Up!

You see, one good thing about farm businesses is that, with luck (e.g poultry and fish farming) is that they can quickly yield useful returns that make lapses on the part of the owner NOT matter much.

They thus fail to realize how costly the “corner cutting” risks they blindly took could have been.

That is, until one day, when disaster strikes!

And then in trying to get help, they connect with a support specialist (like me). And I never stop being amazed to discover just how little they know about the farm businesses they run!

Yet books abound, as do websites, where one can learn virtually all one needs to know about starting up and successfully running farm businesses of all kinds.

Any smart farm business owner will arm him/herself with sound knowledge of the theory and practice of the enterprise s/he chooses.

Without this, s/he would be shooting in the dark.

Considering the substantial financial investment that starting some enterprises requires, this will seldom be a wise thing to do.

Yet many still do it till today – because they see others seemingly getting away with it.

On Example: A few weeks ago, I read through a Nairaland.com discussion thread. Certain individuals announced the launch of small scale commercial poultry farm operations.

Over a period of weeks spanning about 6 months, they shared details of the progress (or lack of it) that they were making.

However, the requests for help made, and responses to questions by others, given by the start-up farm CEOs, revealed that they’d begun in some cases without doing the most basic things.

In one case, a CEO posted an update explaining how the chicks received weeks earlier had to be moved out of the new broiler brooding pens, because the flooring was badly done.

It was so bad that sections had cracked open, over time resulting in infection, which led to complications – and deaths.

When asked about – among other things – vaccination regimes administered to the new birds, the CEO had basically no clue!

It was most disheartening to see that people adopted such a haphazard approach to embarking upon ventures so well practised by many for decades!

I Have However Discovered That Not All Such CEOs Were Being Lazy or Careless…

Like I’ve noted in past articles, most of my Farm CEO clients are actually persons who hold day jobs, and run their businesses on the side, employing trusted hands they can find.

As a result, time can sometimes be hard for them to efficiently manage. So they get overwhelmed. Especially in the peculiar Nigerian climate.

This probably explains why some have had to request my help in finding reliable persons to employ as farm managers etc.

While reflecting on this challenge, it occurred to me that it’s not easy to find a quick-start-guide that persons – especially those untrained in agriculture – can quickly and easily consult.

The few available are bulky publications with greater detail than most of these kinds of farm owners really need.

Such farm CEOs contact me more often these days.

When they buy my Ration Formulator app, rather than read through the detailed PDF guide I include with the app, some prefer to repeatedly call me at their own expense to have me verbally guide them in learning to use the app!

When this kept happening, I created one page annotated JPEG  diagrams based on user interfaces from my app, which I began sending to each buyer.

I soon discovered – not surprisingly – that distilling the essential elements into such smarter formats made it easier for them to learn.

There was LESS to read, and more visuals to relate with.

If you know how the human brain works, you know people learn better when presented with graphic materials.

And That Brings Me to My “Take-Away” Message for This Week…

Don’t insist clients accept the way you present solutions you offer.

Instead, use feedback they give you – directly and/or indirectly – to develop better ways to help them make successful use of your products/services.

That will endear you to them in ways you cannot imagine. And that can only mean greater success, for you, for the long term.

In my case, rather than stop at questioning farm CEOs for NOT following best practices, I choose to THINK up ways to help those willing, to overcome this challenge.

I learnt to do this from the earlier mentioned experience with farm CEO users of my Excel-VB driven Ration Formulator software.

When they kept coming to me instead of studying the elaborate PDF I’d sent them, I used their questions to create “smarter” one page JPEG versions of my user guide. And that has worked quite well!

Final Words: The Above Explains Why I’ve Begun Writing a “Quick Start Guide for Poultry Farm Business”

One version will cater to owners of Broiler Farms, and another to CEOs of Layer Farm operations.

 If you’d like to be notified when it becomes available, click here to let me know.

*************

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Have a great week :-))

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts
(PDF…Click!)

www.tayosolagbade.com - Invite me to Speak FREE Anywhere in Africa...click here!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organisations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

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Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read

Click to read article titled: 'Smart Exercising Will Keep You Fit, Healthy and Alive'...and ONE other. Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

 

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed Formulation

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THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to start his own business).

———————–

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship[Tuesday]:

Self-Development [Wednesday]:

Entrepreneurship[Thursday]:

General [Friday]:

Writing/Blogging/Entrepreneurship [Saturday]:

 

The Secret to Finding the Right Vocation to Guarantee Your Success

It was on Sunday 6th July 1997 (my 27th birthday) that this photo was taken, with Nkechi (my wife), using my Olympus Stylus Camera’s timer. She was 22 at the time. It was our VERY first photo together. And it’s the one I LOVE the most! Tomorrow (Sunday 22nd June 2014) she turns 39. I arrived in Lagos today, about 5 hours ago to spend the weekend, and her day, with her.

It was on Sunday 6th July 1997 (my 27th birthday) that this photo was taken, with Nkechi (my wife), using my Olympus Stylus Camera’s timer. She was 22 at the time. It was our VERY first photo together. And it’s the one I LOVE the most! Tomorrow (Sunday 22nd June 2014) she turns 39. I arrived in Lagos today, about 5 hours ago to spend the weekend, and her day, with her.

We’ve now been together for 15 years!

Our first child was born in 1999. Then I was still in paid employment. After I chose to quit my job in 2002 (2 years after we got married), it became more of a roller coaster ride…

Since then, we’ve been through thick and thin together. And the strains stretched us to our limits. But we stayed strong (with support from loved ones) and NOW, with our kids, we’re one strong family building an exciting future.

Looking back now, it’s clear I chose “RIGHT”. 15 years are more than enough proof of it!

Just as in marriage, it’s important that you choose “RIGHT” in your life’s work or vocation…

In my case I scored a double in this regard.

That is, in addition to choosing the right partner to LIVE with, I also chose the right vocation.

And just like it’s was not easy getting this far in my marriage, it was not easy finding my feet in my chosen vocation.

Over 80% of what I do to earn a living today requires that I do a lot of creative thinking (e.g building custom Excel Software, Web Marketing) and writing ( web copywriting, freelance writing etc) for clients in different industries – BUT with special focus on Farm Business Owners.

And I did not settle on my line of work by accident.

Instead, it came from a careful review of my life’s experiences and achievements, dating way back to my time in the university.

After graduating with a degree in Agricultural Extension, I got an offer, as Best Graduating Student, to return and pursue a graduate assistantship in Unibadan, where I’d finished from. However, at about the same time I got an offer from a wine manufacturing company, to work as a trainee sales coordinator.

It was a start-up company. But what really got my attention was the fact that they’d taken the pains to retain a consulting firm to screen candidates through a gruelling selection process that culminated in a selection board final stage.

The 3 of us who made it through were taken to meet the MD/CEO, who turned out to be a retired brewer from one of the country’s large multinationals. We were told how his company used very (mostly over) ripe pawpaw fruits to make fermented table wines of different kinds, sold across the country.

I was immediately excited about being a part of that process.

And so I had no difficulty choosing not to submit my application for graduate assistant program to Unibadan (University of Ibadan).

Over a period of 6 months, despite having to go out on trade visits with the Ghanaian Sales Manager for the company, I found time to hook up with my fellow recruits who were based in the lab, and they took me through the entire brewing, fermentation and filtration process employed in making the wines.

It was so exciting for me.

A lot of what I learnt in 1994, in that wine making company, would in 2013 influence me to develop a process for using pineapple peels to produce drinks, after I moved to Benin Republic.

What I was not to know that by going the extra mile the way I did, I was actually preparing myself for the opportunity of working in a bigger brewing company.

During my 5th month working in the small wine company, I found myself in the final stages of the recruitment process being conducted by Guinness Nigeria, for new Graduate Management Trainees.

They also chose to have a selection board debate preceding the final selection interviews. I was elated. My previous experience had prepared me well. What was more, since I was applying for entry into the technical (brewing) function, I knew my time in the wine company would likely be taken to imply I would learn fast.

A few weeks later, I got a formal letter, from Guinness, offering me employment.

Thankfully the MD of the wine company had always been like a father. I went to him and showed him the letter, along with my resignation. There was little time left in the offer window. I could not do otherwise. I was not surprised that he expressed happiness for me, and wished me well – even giving me tips about how to excel in the brewing world. We stayed in touch for years.

I joined Guinness and enjoyed an exciting 7 years of rapid career advancement.

Again, this was driven by the fact that I brought my passion with me. The work to be done interested me deeply. But at the same time, I had acquired an additional competence while working in the wine company.

Something told me to take part of my salary and register for introductory computer lessons at Lagos City Computer College. MS-DOS, WordPerfect, DBase, and Lotus 1-2-3 were topics covered, at a very basic level.

However, the interest I had made me spend my spare time exploring each subject as much as I could, using other people’s PCs at any opportunity I had.

I had no PC of my own. This was back in early 1994. Indeed I NEVER owned a PC of my own until 2004 – 2 full years after I became an entrepreneur. Before then I’d used computers in Guinness to develop custom spreadsheet software that automated brewers’ data recording and report generation.

As an entrepreneur, I got clients to provide me a PC with power supply and internet connection where applicable. All of that I negotiated into my terms of work with the client. And they always agreed.

What I’m trying to say in essence is that choosing the “RIGHT” kind of work to do, made it easy for me to excel…

And this has been the case at every stage of my life. I’ve always gone with my gut instinct i.e. how I feel about something.

I never let what others thought influence my decision.

It’s so important to get this right if you do NOT want to go through life making other people’s mistakes.

Listening too much to people about what you should choose can be dangerous. Most people do not know how to put themselves in other people’s shoes.

They are also generally very poor judges of character. In choosing a vocation, if they feel they will not enjoy doing something, they readily conclude others will not either.

In choosing a life partner, if they feel they cannot get along with a particular kind of person, they conclude others will not either.

Here’s my suggestion: Remind yourself at all times that YOU will be the one who has to live with the choices you make about your work or your life partner.

And that FACT should make you realise the need to TAKE YOUR OWN decision, regardless of what others think or say.

Nothing stops you from considering what you are told.

But always let your heart and good sense do the final decision making for you.

And of course, never fail to let the creator guide you as well.

Indeed once you let your heart speak to you, and if you keep an open mind, you’ll find that the creator NEVER stops talking to you…offering the WISE guidance you seek!

The problem is most of us fail to pay enough attention to realise it.

Everything I’ve said here is based on decades of hard won experience, dear reader!

Final Words: Tomorrow, I’ll be taking a special anniversary photo with my wife, to commemorate her 39th birthday anniversary.

And I’ll put up that photo, next to THIS one on this blog (and Facebook), then print out a special framed copy for our home.

For now, I invite you to rejoice with us :-))

Conversation With a Prospect Seeking a Feasibility Study for a Startup Poultry Farm and Feed Mill

Based on this blog’s schedule, I publish “Parenting” articles today, Friday. However on Tuesday, I published a “part-Parenting” article with a message on Entrepreneurship (Tuesday’s topic). So, to even things out, I now feature my email conversation with a Canada based Nigerian, who wanted a “feasibility study/business plan” for “a startup poultry farm and feed mill”.

This particular incident occurred about 6 years back…(there have been others since then, and I used excerpts from this exchange as a basis for responding to them)

At the time I’d been getting an unhealthy number of spam messages and phony emails.So, like others before him, I was not sure he was to be taken seriously when I first saw his web form request. And that informed the nature of the initial response I sent to him…

In case you decide you want to contact me on a similar theme (i.e. requesting a feasibility study/business plan), I suggest you read this to the end, so as to get a feel for what is required.

1. Kaffo first sent in this message via my Cost-Saving Farm Business Ideas website form:

——————————-

> kaffo2@xyz.com wrote:

>> On 2008-01-09 at 21:32:43,

>> name = SEGUN KAFFO

>> interest = Feasibility Study

>> comments = i am interested in commissioning a feasibility study/business

>> plan for a start up poultry farm and feed mill.

——————————–

2. Then I replied him as follows:

—– Original Message —–

From: “Tayo K. Solagbade”

Sent: Wednesday, January 16, 2008 4:50 AM

Subject: Re: Feasibility Study

Hi,

Your request will require a meeting with me.

Past experience has made me decide to require
ANYONE who wishes to meet with me pay <text deleted> for that to happen. This amount will be 100% deducted from the actual fees I eventually charge to carry out a project for him/her.

If however it turns out that after meeting with me s/he decides for any
reason not to take it further, only 50% of that amount will be refunded.

My apologies for this seeming self-defeating approach, but I have had too
much of my time wasted by many people who were merely “curious”.

If/when you are ready, please call me on 0803-302-1263 for further details.

I encourage you to browse through every page on my IFF website (http://www.iff.xyzdevelopment.com/) to learn more about what I

offer. Call me to clarify any areas.

Regards

Tayo Solagbade

3. Then Kaffo sent his formal/detailed service request(after we had spoken on phone):

Kaffo went ahead and called me on my mobile line. We spoke, I recall, for about 20 minutes, in which I asked one another questions to our hearts’ content! Then we agreed that he would follow up with a formal request, having sorted out the grey areas in his initial enquiry.

Subject: Re: Feasibility Study

From: “segun kaffo”

Date: Wed, January 23, 2008 11:22 am

To: http://webmail.xyzdevelopment.com/src/compose.php?send_to=tayo%40xyz.com

Hi Tayo,

It was a pleasure having a preliminary discussion with you. I am contemplating a poultry project of about 7000 birds in 4 cycles. That is about 28000 for the first year. In the second year, I expect an expansion to about 15000 to 20000 birds per cycle or 80000 per year. It will be a broiler operation.

I plan to site the poultry in the vicinity of Epe. My starting point is to determine the viability of the project. This is where you come in. I need a feasibility study which will assist me in determining whether to proceed. This should cover the total capital cost, operating cost, land area required, feed cost/conversion, acquisition of day old, equipment etc.

Before you proceed, I would need to have an idea of what your charges would be – just a ball park figure is sufficient. If the amount is reasonable then I would commission you to proceed. This way I do not waste your valuable time. I propose to pay 25% of your fees to start. When you are about halfway complete, I will pay another 25% and the balance on completion and receipt of the study. I hope you will consider this as fair to both of us. Some element of trust is inevitable and I am willing to set the pace with the mobilization payment.

You should be able to e-mail me the work as you proceed. I will pay you by Western Union. Please let me know if you find the above arrangement suitable.

Regards, Segun

4. And I responded with this email:

Hi Segun,

Your original submission via my website form refers below:

——————————————

> comments = i am interested in commissioning a feasibility study/business > plan for a start up poultry farm and feed mill.

——————————————

I noticed you left out the “feed mill” in the project details you sent in(see excerpt above from your original web form submission). Was that an oversight or did you decide to leave it out deliberately? I ask because inclusion of the “feed mill” has implications for “costing” of the study preparation.

Ball park figure to prepare the study is <text deleted>. If you choose to include the “feed mill” then it will be <text deleted>.

As for payment terms, (70%) advance and (30%) on completion is preferable.You can be sure of getting regular updates thru a restricted (login) access page that I will update with FULL details of progress.

The finished report will come with an automated Excel-VB driven spreadsheet application that allows you as the “owner” to do what-if analyses to mimic possible changes that could affect the farm biz plan costings. For instance if a change in major feed ingredient prices occurs, projected costs for feed compounding would be affected.

The spreadsheet software containing your original startup data/projection could be updated in relevant places with the new prices to automatically generate revised estimates that guide decision making.

This is a critical element in farm planning and management especially for poultry enterprises that are so capital intensive and RISK-prone even as they are potentially highly profitable.

I prefer (as I believe most biz owners should) to see the feasibility study &/or biz plan as a business management tool that can be adjusted as the project is implemented over time to reflect changes/realities of the day. Making it “dynamic” is a good way to make effective use of it to achieve the biz goals one desires.

Hope this helps.

Regards, tayo

==

Final Words: Today, I DO NOT require a face to face meeting or payment, for an enquirer to “speak with me”…

A lot has changed over the years. I get much fewer phony enquirers today. So I no longer require face to face meetings or payment of any sort to take on requests of this nature.

However, you WILL have to call to speak with me on phone.

During our conversation I will ask you questions to clarify what you need. And you will of course ask any that you have.

After that exchange, we will continue the relationship via email, Skye chat or other online channels, having established a firm basis of understanding. I will find it difficult to proceed with anyone unwilling to go through this process.

In truth, I’ve never really bothered myself much about winning clients looking for feasibility studies or business plans.

However, I have come across a few enquirers both online and off the web, subsequent to this one.

But in most cases, I sensed they were more scared of me taking off with their money, if they paid in advance as I proposed. Trust is one thing that can be hard to find in the Nigerian society – especially business people.

Since they were not my primary target audience, I did not bother exploring ways to get around that problem.

However, it has always struck me that serious minded others looking for a reliable provider will be out there.

I’ve written this article – proactively – so if/when they reach out to me (or I notice them), I’ll simply email this article’s URL to them.

That’s how I’ve worked for years, and it makes me very effective and efficient. Many times I’ve used one or two URLs from my blog to convince a prospective buyer to make the purchase of my product s/he is contemplating.

Rather than having to sit down and think/write for him/her, I simply pick one of a number of already published pieces that explains what I have in mind, and send to him/her.

In many cases s/he replies asking “Ok. How do I make payment?”

So, that’s my motivation here.

I want to offer my services to those who need competent help, without having my time wasted by persons who are simply curious.

Click here to contact me if you’re interested.

Request My Report on Finding Bulk Buyers Online for Your Farm Products (Plus Read Answers to Questions You Have!)

Two days ago, in issue 146 of my Speaking IDEAS email newsletter, I invited Farm CEOs to request my new PDF report: “Secret Strategies for Finding Bulk Buyers Online, for Your Farm Products“. Before that day ended, a US based Farm CEO – a long time subscriber – had submitted a web form request!

Below is a transcript of the generic message I sent her.

If you’re interested in getting the PDF, read on to learn what you need to do.

Dear <Name Removed>,

Thanks for your interest in my offer…

1. The PDF report is available ONLY to persons willing to signup for my formal “Needs Analysis” session

During that session, I ask questions to get a feel for the unique circumstances of your farm business, with regard to the challenge of sales and marketing to win good buyers.

This will help me gain a firm understanding of your needs, in terms of how you can succesfully adapt the ideas in my report to achieve your goals.

2. Payment of a N10,000 (Ten thousand naira) – approx. $61 USD – fee is required to book this needs analysis session.

And it is required 100% in advance.

You can use www.xe.com or www.coinmill.com to get the exact exchange rate based USD equivalent.

3. Once that payment is made, I’ll email you the PDF report: “Secret Strategies for Finding Bulk Buyers Online, for Your Farm Products”

And in that email, I will ask you to give me a date/time you’d like the Needs Analysis Session to hold.

4. Next, I will (typically) call you via mobile phone (or Skype if possible).

And I’ll ask you my questions, and also tell you some important things I left out of the PDF, which you need to know, to make the best use of it.

You will also be able to ask me any questions you have.

Estimated Duration of the session: 30 minutes to 1 hour (at the most).

BUT WHY IS A NEEDS ANALYSIS SESSION NECESSARY?

I require ANYONE who indicates interest in this report to demonstrate that s/he is READY to put the contents of my report, and what I also share via our subsequent conversations, to use.

There is no room in this particular offer for persons who are simply curious.

So, if a farm CEO contacts me, I expect that s/he is actually looking for a SOLUTION to the real challenge of finding profitable bulk buyers for the long term.

If YES, then we will be able to take the next required steps.

WHAT HAPPENS AFTER THE NEEDS ANALYSIS SESSION?

After the session, I send you a formal Action Plan PDF, which details specific steps you can take ON YOUR OWN to implement a system that will attract bulk buyers.

But I also include an offer to WORK with you to develop and implement a Web Marketing System to do the above and more.

If you choose to engage me to develop and implement the WMS for your farm business, you get a 100% refund of the N10k payment made for the Needs Analysis Session.

I give you this refund by purchasing, on your behalf ONE year website hosting and domain name registration e.g. for www.yourfarmname.biz.

Why? Because anyone who wishes to use the system described in my report WILL need a website presence.

Then you will be told what the next steps are to complete the process.

WHAT USEFUL BENEFITS WILL YOU GET FROM TAKING UP MY OFFER?

Basically, my purpose is ultimately to help Farm CEOs own a system that finds bulk buyers for them 24/7 – even when they sleep.

And what I propose to do is NOT wishful thinking. It’s already being done by others, but most employ a rather cumbersome, and haphazard approach.

My report describes 2 PROVEN strategies. One basic, and the other advanced, and deplyed with smart web based automation that I help setup.

So, I aim to help farmers LEARN how to be more deliberate and systematic in planning and implementing their marketing to be REPEATABLE, and RELIABLE.

Using such systems…

1. You get to maximize your profits

2. You get to maximize your farm output

3. You get to maximze manhours of your farm hands – and yourself!

4. Running your farm business eventually takes you MUCH LESS time, effort, money and resources than it normally would.

5. And you have peace of mind for the long term – no worrrying or fretting about what to be done next, and when, to find new or repeat buyers.

WHY AM I SO SURE MY APPROACH WORKS?

This is not an experiment I’m conducting. I’ve already proven it works, many times over in DIFFERENT industries – including farm business.

You see selling farm products is NO different from selling any others.

Indeed, farm products are actually EASIER to sell because people simply cannot do without eating!

So, once you find an effective system for attracting the right kinds of buyers, you’re VERY unlikely to ever have to worry again about making sales.

I say all this as one who NEVER has to chase clients, or buyers, to buy my products or services.

They ALWAYS call me, and they usually do so READY to pay whatever my fees are. I say this with every sense of responsibility and integrity.

Ever since I began using the system that enables me attract such high quality prospects, some years back, I simply stopped making cold calls.

But from conversations with many Farm CEOs, it appears they cannot believe they can have it so good, especially because there are competitors to worry about.

My vision is to help those who are willing overcome this “unbelief” by SHOWING them how to do it, and SUPPORTING them where necessary.

Let me know if you’d like to book the Needs Analysis session (click here), and we can get started.