If you’re looking for sponsors for your event or project, Global Konsult Group (GKG)’s Universities Most Beautiful (UMB) pageant inside story offers useful insights. This report offer insights you can use, based on a study of the GKG team’s success in winning eager followers, fans and sponsors for its flagship pageant.
Background
GKG is a Cotonou, Benin Republic based multidisciplinary company that supports start-ups and existing businesses with a variety of useful solutions. The CEO, NANA Arnold is also a director of the English arm of a 22 year old private university in Benin Republic – UPIB (see www.upib-eng.com).
Nana, as most people call him is a bilingual Cameroonian who is married to a Nigerian lady, with kids, and who has lived and worked in Cotonou for over six years now. A practising legal consultant, who obtained his first degree from a Cameroonian University, he nurses an enduring passion for developing youthful talent wherever he goes.
That passion led him to start-up the UMB in 2014, and from that small beginning it is rapidly growing into an Oak of sorts, that’s attracting lots of positive attention for the GKG brand, to the extent that they are being courted actively, by sponsors and prospective partners of all kinds both locally and internationally.
This year his company will host the 2nd edition of their University pageant.
For the maiden edition, they sent out MANY letters to potential sponsors. Most never responded.
A few sniffed but did not bite. None signed up.
Yet by the time the Grand Finale held in November 2014, at Palais De Congress in Cotonou, one sponsor – a multinational Telecoms company – showed up with promotional items and gifts for the winners.
This year, that multinational has come on board as a sponsor (without being asked). Some other companies have also done same. Plus, ONE group of companies signed an MOU with GKG.
This is all happening within a year of their start-up.Yet, when they began, things did not look as rosy as they do now! Indeed, it would not be wrong to say they looked, for most part up till the end, rather discouraging.
Click here to request the FULL PDF of this special report (or contact Barr. NANA Arnold via contact at globalkonsultgroup dot com for a copy).
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