Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter
Date: Monday 16th August 2013
No:107
Title: Two Ways to Make Extra Money at Zero Cost
Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]
Blog URL: http://www.spontaneousdevelopment.com/blog
Archive (For E-mail only version started 14th May 2012): Click here to view
Archive (For Blog version started 24th September 2011): Click here
Hi,
Please find below the latest issue of my Speaking IDEAS newsletter.
No. 107: Two Ways to Make Extra Money at Zero Cost
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NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule 
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You already make money from your business. What if you could make extra money using your expert knowledge and skills – without needing to spend more? Unless it is illegal or dishonest, a low/zero cost opportunity to gain additional (sometimes passive) income – or marketing exposure – should never be passed up.
Forget what others will say – or think. Below I explain zero/low cost ideas you can adopt to grow yourself, and complement your income.
This won’t apply to everyone – but reading it could just trigger ideas you may find useful. So, stay with me here!
This Applies to Solo entrepreneurs As Well As CEOs of Large Multinationals
I spent seven very useful years in Guinness Nigeria. During that time I saw how a deliberate strategy of Variable Costs Reduction, was used to turn the company’s fortunes around within less than 3 years.
But it took changing the way people worked to achieve that.
Even when we could afford to buy new plants, the decision makers challenged us to aim for savings in the production process, towards financing our planned purchases.
They made us implement the workplace organisation and best practice systems we were trained on, to churn out the same or better output at lower costs.
The results were amazing. What we initially thought impossible became daily realities we took for granted.
At a point, we achieved the year’s target volume output in 6 months!
In case you don’t see the link, that translated to doubling the company’s profit…ultimately.
The lesson I learnt was: Rather than dip your hands in your pockets, every time you need new inputs in your business, make the business generate the needed funds. You end up far better off that way.
The Same Philosophy Can Be Applied to Other Areas of Endeavour
Even in running the home. I know this from doing it myself. It’s just the HOW that differs a bit.
For persons in business, I discuss two examples below….
1. Writing for Money (and Marketing Exposure)
You’ve probably had moments when you’ve considered writing a book – or a special report – based on your unique knowledge and insights.
You do know you have knowledge, and especially insights, that others lack…don’t you? If you did not know it before now, then take it from me – you DO.
If truth be told, you probably know it, but are scared to own it. That’s the way most people are wired.
For instance, you’ve probably read stuff written by your peers that you privately consider “incomplete” or “inadequate”.
But you hesitate to voice your own opinion by writing or speaking on the same subject.
Stop doing that to yourself!
Make your views available for your target audience to read. They need to make better sense of the subject. You can help them do that, and reap useful benefits in return.
And if you do a good job, many will gladly pay to read what you write.
2. Speaking for Money (and Marketing Exposure)
Closely related to writing is the business of speaking for money.
I’ve written a lot about this over the years. With proper packaging, promotion and presentation of your “expert” self (to paraphrase Burt Dubin), you can get paid to speak to individuals and groups.
With individuals, you would “speak” as a coach, mentor or consultant. With groups or organisations, you would act in the forementioned roles, and also a “lecturer, facilitator, seminar leader” etc.
Just as with writing, people will see you as a valuable provider of useful knowledge and information.
Enquirers about certain services I offer are asked to pay N10, 000 (about $60 USD) to speak with me for thirty minutes to one hour on it.
Now, some experts would call that peanuts. But in my local market – and to the audience that seeks that service – it’s proved just right.
What’s more, I use it mainly to ensure I do not have my time wasted. That’s why if they go on to hire me, they get the N10,000 refunded to them, via a deduction from fees they pay me for the full project.
Anyone who refuses to pay that fee has to go elsewhere. Those who take the leap of faith always get value for their money.
Note that most times these people find me via my written works e.g. articles, PDF e-books and reports.
In my write-ups, I mention the fact that I offer a speaking service. Likewise, in the promotional material for my talks, I announce the fact that I offer freleance writing (and other) serveces.
At speaking event venues I offer information products on CD/DVDs, and in print form in “back rooms”.
See how this works?
You Can Use Writing and/or Speaking to Directly or Indirectly Earn Income
Do a search online and you’ll see that people with similar expertise to yours already write in your field. Some author books reports (e.g. PDF, Epub mobile format) for free or a fee.
Others get paid to write for print magazines or websites. Many of course write for themselves on their own websites.
They also get invited for paid speaking gigs. Many times meeting planning decision makers use their writing to assess the potential value such experts can deliver as speakers.
That’s why to boost your chances of making money from speaking, you really want to do lots of writing!
Avoid Fooling Yourself Into Thinking You Don’t Have Time to Write
The problem you’ll have will rarely be a lack of time.
Believe me. Every month, I publish a new article on my Self-Development (SD) Nuggest blog daily from Mondays to Saturday (sometimes Sundays).
During that same period I often write for clients on widely differing themes like education, legal consulting, poultry farming, hearing and speech improvement etc.
For myself, I also write and sell information products on different subjects/themes.
Yet, not once have I ever been found wanting by any client.
The key is proper self-management, planning and discipline – backed by passion for what you do.
The marketing exposure I get from doing all the above, increases the appeal of my range of products (custom spreadsheet software) and services (web marketing, farm business support, freelance writing etc).
That enhanced appeal got me chosen to be guest Speaker at the 2012 edition of the Annual Entrepreneurial Lecture, organised by Yaba College of Technology’s Centre for Entrepreneurship Development.
The above ideas can enable you make more money faster, with less effort/expense, doing what you love!
Final Words: To Get Started, Do What I Did
I made a habit of visiting this guru’s website, and reading ALL his articles on speaking, writing and marketing. He’s been around for over 3 decades, and is recognised worldwise as an authority on all those topics (read what accomplished experts say about him in this PDF).
By creatively adapting what I learnt from reading (and listening to) his – and some other people’s – stuff, I developed the ideas I’ve shared above. Do what I did, and you’re bound to come up with even better ideas to sell yourself successfully.
…plus, if you really want to fly high, invest in a few of his products and services, and the sky may not even be your limit!
NB: Today, I represent him as sole agent on the African continent.
Need More Details of How to Make The Above Ideas Work for YOU?
If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form – with “Re: No. 106: Are You Ready to Be Helped?” in the subject line.
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SD Nuggets Blog™
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New posts from last week that may interest you! * |
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Entrepreneurship [Tuesday]:
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| Self-Development [Wednesday]: |
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Career Development [Thursday]:
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| Parenting [Friday]: |
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Writing/Blogging [Saturday]:
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Have a lovely week!
Tayo K. Solagbade*
Self-Development/Performance Improvement Specialist
*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
http://www.spontaneousdevelopment.com
Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Entrepreneur.
He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.
In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).
For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.
Connect with him on Twitter @tksola.com and Facebook.
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Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?
Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
Comments?
What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!
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Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.
What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?
You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:
Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).
At least that’s how I like to think of them!
All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple
So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]
Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) . . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.
