Tag Archives: speaking success system

Humanize Yourself By Talking About Your Mistakes: Audiences Will LOVE You For It! (PLUS Speak English or French FAST – FREE Downloads)

What would you do if as the invited speaker for an event, you make the mistake of travelling (by air) to the right city, but in the wrong state, less than 12 hours to the event? That’s what happened to Burt Dubin in 1983!

As a mentor of world class speakers (for over 25 years), Burt encourages his protégés to be students of life – and to share their mistakes, in order to better connect with their audiences. In this teleseminar, Burt practices what he preaches by telling that story in a teleseminar hosted by Bryan Caplovitz of Speaker Match Radio.

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Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 22nd April 2013

No:86

Title: Humanize Yourself By Talking About Your Mistakes: Audiences Will LOVE You For It!

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my Speaking IDEAS newsletter.

Speak English or French FAST – (F*R*E*E Downloads)!

Part 1 of the MS Excel-Based Quick & Dirty Guide to English Language for French Speakersand to French Language for English Speakers)

Soyez les bienvenus!

On m’appelle TAYO. Je suis avec mes amis, avec qui je prépare la prémière partie du guide pratique pour des gens qui aimeraient parler l’anglais comme français. Maintenannt, je vous présente les membres de mon équipe.

Above: Screen shot of the cover/introduction page - click to download free guide workbook and audio file

Above: Screen shot of the cover/introduction page

Below: Screen shot of part 1 of the guide – Greetings (Salutation/Accueil)

Screen shot of part 1 of the guide - Greetings (Salutation/Accueil)-click to download free guide workbook and audio file

This guide comes with clickable phrases (see above) so you can hear audio recordings in which my team members pronounce the words. You also instantly see pictures, to aid your comprehension and practice.

Parts 2 to 10 cover: Making enquiries (Renseignments), (Telling the time) Quelle heure est-il?, Numerals, Days/Months/Years, Market Transactions, Travelling Situations, Dining Situations, Emotional Expressions, Simple Sentences, Nouns related/connected to (1) the Human body (2) Animals (3) School (4) Farm (5) Human Relations; Common verbs and their conjugations etc.

Note that in the different parts, pictures of the objects or situations described appear when you click on the relevant phrase – just as you also hear the voices of my team members reading out the phrase, so you appreciate the correct pronunciation.

Click HERE to download free guide workbook and audio file

PUBLIC SPEAKING EXERCISE – To Aid French Speakers learning the English Language!

In collaboration with my team members, a special event will be organised here in Calavi (Benin Republic) for persons who purchase copes of this guide i.e. French speakers who want to learn to speak English.

They will write short (one page) speeches in their favoured French Language, and we will help them translate to English. They will then be coached to deliver the English versions of their speeches to audiences as a way of helping them gain better grasp of the language.

This is an exercise I have personally benefitted from. My plan is to engage the support of sponsors – including my contacts in the local TV stations here, to publicise this event, to organise it for as many groups as are interested.

For details of how to get a copy of the guide (on CD/DVD or via download), send me a message via this form

 

No. 86: Humanize Yourself By Talking About Your Mistakes: Audiences Will LOVE You For It!

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NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.sdacademy.org to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

What would you do if as the invited speaker for an event, you make the mistake of travelling (by air) to the right city, but in the wrong state, less than 12 hours to the event? That’s what happened to Burt Dubin in 1983!

As a mentor of world class speakers (for over 25 years), Burt encourages his protégés to be students of life – and to share their mistakes, in order to better connect with their audiences. In this teleseminar, Burt practices what he preaches by telling that story in a teleseminar hosted by Bryan Caplovitz of Speaker Match Radio.

What follows is a text transcript version I created from the audio.

Byran: In addition to being diligent and having tenacity, is that another key factor that you think a speaker needs to have? They need to be a great storyteller?

Burt: …I would say that yes, but more important than that, be a student of life. I have been a student of life, eh ever since my father abused me as a child when I was four years old. That’s another story I don’t think we’ll get into at this time, but I’ve always studied the human condition right from the time I was a child, wondering why things are as they are.

And from this study, the opportunity came to observe and I must say, to grow wise.

And it is important to allow yourself to grow wise about what’s going on in your world. What’s going on in your country, in your city, durng your times. And from all of these, you can take a step back, if you can take a step back out of the arena, if only for a few minutes a day and watch what you see. And…harvest such wisdom as there may be for you.

You see the world through your eyes.

Your perception of truth is indeed your truth. And it is important Bryan, when we stand before audiences to share our perceived truth based on such wisdom as we may have.

And if you share it with passion. If you share it with enthusiasm. If you share it with deep belief. If you share your perceived truth with real ah enthuse..(ehm I’m looking for a certain word…I guess I’ve used the word).

It is this passion that carries your message home. You may not be right – so to speak – in the eyes of everyone in your audience, especially if you have  a political view. However at least they will be able to see that this is your perceived truth.

So we go back to authenticity.

It is importsant that YOU, the speaker, whoever the speaker may be – this is for everyone on the call – speak with authenticity about matters which you know well. Speak with authenticity about matters which you know well.

You may not always be right, but your perceptions are yours.

And what about when you make a mistake?

Oh heaven knows everyone of us makes mistakes. I’ve made 10,000 or more. We’ll take that word apart. Mistake. MIS – TAKE. A mistake is only a MIS – TAKE: what do they do in the movies, when there is a MIS – TAKE?  they do it over.

I’ll give you an example.

I remember the time  I showed up (laughs) in the right city but the wrong state to present a program. This really happened. 1983.

Bryan: Right city, wrong state?

Burt: (Laughs) Ha…Right city, wrong state. You wanna know what happened in that?

Bryan: Sure

Burt: It really did. I showed up in Burlinghton, Vermont, because I was working with a travel agent at the time. I was speaking 4 or 5 days a week. And I had my travel agent do all my bookings. And I got all my booking cities from the person in charge of  the seminar company for which I was then working, way back then.

And she always gave me my cities by name of city only. So I went to my trusted OAG – Official Airline Guide – and there was only one Burlington in the OAG, and it was in Burlington, Vermont!

So I had my travel agent book me into Burlington, Vermont ten o’clock one night. Called the Howard Johnson, and asked if they had transportation from the airport. The first thing I noticed was they had the wrong area code.

I’m not such a dummy. I was in line when the brains were given out!

I realized they did not have the wrong area code. I was in the wrong area code! So, ten o’clock at nite, they roll up the sidewalks in Vermont at nine o’clock at nite. No flights out until the next morning. I am in big trouble!

I find a room for the night. I don’t get to sleep, and I wake up the seminar coordinator, and I say “Hey where am I supposed to be this morning”. And she said it was a different Burlington. It happened to be Burlington Massachusetts!

Thank God it wasn’t Burlington Illinois, it woud have been really serious.

So in the middle of the night, I did what I had to do. Called Air Vermont, got a flight out at 6a.m, from Burlington Vermont, to Logan airport, in Boston, from which I could get a limo and an hour later I could be in Burlington, Massachusetts (Laughing) to do the program.

I went througth all of that. But I turned it into fun.

I happened to like… happen to love Vermont maple syrup – and I’m in Vermont! So I got up very early – I didn’t even go to sleep, I slept about an hour ­– and put on my clothes.

I found a coffee shop – an all nite coffee shop, and at 4 O’clock in the morning, I had hotcakes with Vermont maple syrup  – Oh boy was that perfect!

Then I hightailed it to the airport. I got to Logan airport by 7a.m. Got to the venue by 8a.m and they all said “Where are you? Where’ve you been Where did you sleep last nite?”(Laughing)

Anyway the program I presented on adrenaline – just adrenaline – I got no sleep – was one of the best programs I ever did (Laughs). I thought you might like that little story.

Bryan: (Laughs) Ha ha…at least you remember it that way!

Burt: No..hey man that’s the way it was!

Bryan: So, that is another example of telling a great story. Do you includes stories like this of your life experiences, even when presenting your standard workshop or something?

Burt: Always. You see they are the lubricants. They…You know lubricant makes the wheel of commerce go round. These are the lubricants, they humanize you.

People love to hear about your mistakes!

*****************

FREE PDF REPORT: How to Get Kick As* Clients – By Jason Leister (www.artofclients.com)

FREE REPORT: How to Get Kick As* Clients - By Jason Leister (www.artofclients.com)

Just as I was putting finishing touches to the 15th April 2013 issue of this newsletter, Jason Leister’s e-mail broadcast to subscribers popped into my Blackberrry messages window.

Amazingly – in a theme consistent with that issue – he announced that he’s giving away his highly rated “How to Get Kick As* Clients” PDF report for FREE. Not optin required. Nothing.

Now Jason’s email offer’s arrival is an excellent example of one of those “coincidences” I mentioned will happen IF you take diligent action!

All he asks in return is that we spread the word about his PDF. That’s why I’m doing this. And it’s also why I’ll be creating a permanent link to it via a thumbnail image on my website.

Yes, that’s how much value I place on it: You see, in a tribute blog I published last year, I listed Michel Fortin as one of 5 mentors whose works really influenced me (another is Burt Dubin). It so happens that Michel has read Jason’s PDF. His review tells me it’s a gold mine. Period.

I intend to do my bit to see that Jason gets rewarded for his generousity. So click here to get your copy now – and don’t forget to spread the word. That’s ALL he asks. It’s the least we can all do…and it’s good Karma too :-)

Need More Details of How to Make The Above Ideas Work for YOU?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form (with “Re: Use Persuasion to Save (or Make) MORE Money” in the subject line).

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship [Tuesday]:

Self Development [Wednesday]:

Entrepreneurship* [Thursday]:

Entrepreneurship* [Friday]:

Writing/Blogging [Saturday]:
Want me to write for you? Click here…

Click now

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

Tayo Solagbade is a Performance Improvement Specialist & multipreneur. He works with individuals/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children.

Tayo earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

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Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Get mentored by Burt Dubin - coach of some of the world's highest paid public speakersFor over 25 years, Burt Dubin has provided a variety of speaker mentoring products and services to clients worldwide.
Download this flyer as PDF: http://tinyurl.com/bdubin-africa

Burt Dubin now offers his speaker mentoring service to experts based in Africa. Click now to download this flyer as PDF

 

 

Use Persuasion to Save (or Make) MORE Money (3 Tips)

The core message in this week’s issue of my newsletter is that you never know what you can get, until you try…or ask. If you always accept what you’re told – be it price or options – you may end up shortchanging yourself in life.

Virtually everything can be negotiated. And if your persuasion skills are well honed, great bargains or deals can be yours. The fact that you have the money does not mean you should spend it! If an opportunity exists to pay less, take it. Nothing is cast in stone.

Remember that, when you’re buying, selling, leasing, renting – indeed in all your interactions. This article 3 ideas you can use, including examples my recent experiences out here in Benin Republic (full details – with photos – in an update I’ll publish here).

SCROLL DOWN TO VIEW FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 15th April 2013

No:85

Title: Use Persuasion to Save (or Make) MORE Money (3 Tips)

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my Speaking IDEAS newsletter.

Why You Need A Web Marketing System (WMS) – Part 2 of 3

This post had 1481 views in less than 4 days. Maybe you should read it too…:-)

This post had 1481 views in less than 4 days. Maybe you should read it too...:-)

Above: Screen shot of the preview of part 2 of my 3 PART EDUCATIONAL SERIES: Why You Need a Web Marketing System.

This installment is titled “Understanding How (Routine/Repeated) Use of Paid TV, Radio & Print Media Short Changes YOU ”. Published on Thursday 11th April 2013 it had over 700 views by Saturday morning (< 2 days).

As I type these words today, Monday 14th at 1pm, it has been viewed 1,481 times (<4 days). Before now, the best I’d seen for ANY of my posts was 200 views in 7 days.

This write up (not surprisingly) resonates strongly with many people!

Maybe you should read it too…click here

 

No. 85: Use Persuasion to Save (or Make) MORE Money (3 Tips)

**** **********

NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.sdacademy.org to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

The core message in this week’s issue of my newsletter is that you never know what you can get, until you try…or ask. If you always accept what you’re told – be it price or options – you may end up shortchanging yourself in life.

Virtually everything can be negotiated. And if your persuasion skills are well honed, great bargains or deals can be yours. The fact that you have the money does not mean you should spend it! If an opportunity exists to pay less, take it. Nothing is cast in stone.

Remember that, when you’re buying, selling, leasing, renting – indeed in all your interactions. This article 3 ideas you can use, including examples my recent experiences out here in Benin Republic (full details – with photos – in an update I’ll publish here).

1. Save Money When Buying Products & Services

Who says you always have to pay what the seller gives you as the official or standard price? Indeed who says you have to pay at all?

Don’t get me wrong. I’m not asking you to go around trying to cheat people. Instead I ask you to think before you shell out cash for everything you want. Quite often, there will be a viable alternative to spending cash – that even the seller you confront may LIKE, but has not yet thought of. Challenge him on possible alternatives. You could be surprised.

The self-confidence you develop from public speaking can help you get what you want at low or even zero cost. Asking is not a crime. Just open your mouth and ask if there’s a way you can have a product, service or item at something other than the stated price.

I’ve successfully applied variants of this strategy to get what I want at low – sometimes ZERO – cost. And that includes getting myself featured on TV (twice), and in a newspaper (half-page feature).

Examples/Suggestions:

a. After 2 weeks here in Benin Republic, I’ve already applied this strategy to secure rented accommodation for myself at a fourth of the going rate – with ALL the normal facilities included. It took some searching, but it was well worth it: No more hotel bills!

b. Do you know that you do NOT have to hire space for every speaking event? No you don’t. I know because I’ve done it – and seen others do it. Simply do some thinking – and research – to discover potential venues. Then approach them with proposals to pay low to zero cash via some form of barter exchange.

c. Be sure to approach those who do not even offer their properties for such use. It’s possible they have not thought of it. When you make your proposal to them, the opportunity to make extra income could appeal to them. And most times, they will be willing to accept less payment than those who do it commercially!

d. The above also applies to staying in hotels. Under certain conditions, you can get FREE room in hotels.

I’ve got many ideas you can use. Get in touch if you want specific details.

2. Make More Money From Clients/Buyers

In every business the need to negotiate fees or prices will periodically arise. It could be with an old client or a new prospect. Knowing how to articulate your arguments is essential to a successful negotiation.

For long term benefits, you must leave the other party feeling good even when you have your way. That means you must be good at expressing the benefits accruable to her in a way that persuades her it’s a win-win.

Your speaking proficiency will be an asset in this regard. How well you do it, can determine how much you make. It goes without saying that your offers will be good!

TIP: When a prospect demands for a price reduction, don’t just cave in. Remember to offer options of other useful benefits as an added incentive, to keep the price the same. Many people will be glad to pay what you ask if they perceive that that extra is worthwhile.

In addition, sometimes – as Jason Leister notes (get a FREE copy of his highly rated “How to Get Kick As* Clients” PDF below) – you can even use questions to help a client discover other services you offer, that can help her achieve a valued goal. And that could make her gladly extend the project scope: meaning more money for you!

3. Generate Additional Income Via Passive Streams

The more you speak, the more people will know you in your market or niche. Public speaking is a reliable way to get “famous” in your target market – for what you know/do.

As your name recognition grows, you can use it to sell items that generate passive income for you even when you do not speak. This would be by producing learning resources based on your expertise – and drawing from speaking events you host.

Examples: Video and audio versions of your talks, or other learning programmes, as well as educational resources (books, courses, reports etc).

Every expert-who-speaks can – and should – do this. Otherwise, you waste a valuable opportunity to earn more with little or no extra effort. If you’re good enough to get invited and paid to speak, you’re good enough to have your products purchased even when you do not speak!

Final Words: There Are Forces Waiting To Help You – But Only If You Act!

Everything I’ve said above has to do with persuading others. Your speaking proficiency will be your greatest asset in doing this. The more effective you are as a speaker, the greater will be your chances of saving or making money by persuading others.

If you’re not currently doing any public speaking, you’re missing out on an excellent opportunity to earn more, and spend less, while expending little effort and time.

You don’t need any special qualifications to succeed as a speaker. Just develop expertise on a subject you have a passion for.

Burt Dubin, widely acknowledged today as a leading authority on the business of public speaking, points out on his website that he’s a high school drop out. Like he says “ Oh boy, if I can do it, then so can you!

With solid preparation (which a seasoned mentor, like Burt, can help you with) and a message that won’t stay untold, you can get paid to speak to audiences locally and even internationally.

LASTLY, an important point that must be highlighted:

With the right mental attitude, each of one of us can earn support from providence, to achieve our goals. Just play your part by diligently implementing your plans. Then watch the “coincidences” happen (scroll down to read a real-life example of a “coincidence” that happened just before I sent this newsletter out to you!)

My recent comment on a Facebook thread (screen shot below) provides additional insights, and a fitting conclusion with regard to the foregoing:

My recent comment on a Facebook thread (screenshot below) elaborates on how each of us can earn support from providence

*****************

FREE PDF REPORT: How to Get Kick As* Clients – By Jason Leister (www.artofclients.com)

FREE REPORT: How to Get Kick As* Clients - By Jason Leister (www.artofclients.com)

Just as I was putting finishing touches to this newsletter, Jason Leister’s e-mail broadcast to subscribers popped into my Blackberrry messages window.

Amazingly – in a theme consistent with this issue – he announced that he’s giving away his highly rated “How to Get Kick As* Clients” PDF report for FREE. Not optin required. Nothing.

Now Jason’s email offer’s arrival is an excellent example of one of those “coincidences” I mentioned will happen IF you take diligent action!

All he asks in return is that we spread the word about his PDF. That’s why I’m doing this. And it’s also why I’ll be creating a permanent link to it via a thumbnail image on my website.

Yes, that’s how much value I place on it: You see, in a tribute blog I published last year, I listed Michel Fortin as one of 5 mentors whose works really influenced me (another is Burt Dubin). It so happens that Michel has read Jason’s PDF. His review tells me it’s a gold mine. Period.

I intend to do my bit to see that Jason gets rewarded for his generousity. So click here to get your copy now – and don’t forget to spread the word. That’s ALL he asks. It’s the least we can all do…and it’s good Karma too :-)

Need More Details of How to Make The Above Ideas Work for YOU?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form (with “Re: Use Persuasion to Save (or Make) MORE Money” in the subject line).

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking

[Monday]:

Entrepreneurship [Tuesday]:

Self Development [Wednesday]:

Entrepreneurship* [Thursday]:

Entrepreneurship* [Friday]:

Writing/Blogging [Saturday]:
*I decided to publish parts 2 and 3 of the series started on Tuesday, in place of the scheduled posts for Thursday (Career Development) & Friday (Parenting). This was to enable readers find all 3 parts close to each other.
Want me to write for you? Click here…

Click now

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

Tayo Solagbade is a Performance Improvement Specialist & multipreneur. He works with individuals/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children.

Tayo earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

==================

Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Get mentored by Burt Dubin - coach of some of the world's highest paid public speakers

For over 25 years, Burt Dubin has provided a variety of speaker mentoring products and services to clients worldwide.

Download this flyer as PDF: http://tinyurl.com/bdubin-africa

Burt Dubin now offers his speaker mentoring service to experts based in Africa. Click now to download this flyer as PDF

Why 30 out of 31 Aspiring Speakers Do Not Succeed (2 Tips) – By Burt Dubin

According to Burt Dubin (who has mentored some of the highest paid International Speakers in the world – some becoming  CSPs i.e. Certified Speaking Professionals), it is a lack of the two qualities discussed in this issue that often makes 30 out of 31 wannabe speakers fail. What follows is my paraphrased version of Burt’s discussion. It’s based on excerpts transcribed from a SpeakerMatch Radio teleseminar hosted by Brian Caplovitz (the host). I call it a “mined transcript version”.

SCROLLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 8th April 2013

No:84

Title: Why 30 out of 31 Aspiring Speakers Do Not Succeed (2 Tips) – By Burt Dubin

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my Speaking IDEAS newsletter.

Click here to About My Entrepreneurship Adventures As I Travel Across West Africa

No. 84: Why 30 out of 31 Aspiring Speakers Do Not Succeed (2 Tips) – By Burt Dubin

**** **********

NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.sdacademy.org to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

NEWS (Nigeria) : Expert Jump Starts International Speaking Career by Traveling Across West Africa as a Location Independent Entrepreneur.

According to Burt Dubin (who has mentored some of the highest paid International Speakers in the world – some becoming  CSPs i.e. Certified Speaking Professionals), it is a lack of the two qualities discussed in this issue that often makes 30 out of 31 wannabe speakers fail. What follows is my paraphrased version of Burt’s discussion of this concept. It’s based on excerpts transcribed from a SpeakerMatch Radio teleseminar hosted by Brian Caplovitz (the host). I call it a “mined transcript version”.

*****************Important Note***********************

NB: Starting next month, I’ll be offering slideshows, audio and video versions (including DVDs) of most of the Public Speaking IDEAS newsletter past issues. I’ll also be offering more of what I call “mined transcript versions” of certain audio messages that offer useful valuable knowledge for persons looking for speaking success

***************************************

1. They Lack Resolute Tenacity

The Speaking Industry Has Changed Over 30 Years, But the Need for RESOLUTE TENACITY Has Not

Bryan noted that Burt Dubin (his guest on SpeakerMatch Radio) had been around for about 3 decades. During this period, lots of changes had occurred in the speaking industry, in contrast to what obtained when Burt got started around 30 years earlier.

He added that one thing Burt said had not changed in all that time, was (and is) the need for tenacity – resolute tenacity.

From here on, I paraphrase Burt Dubin…

This Speaking Business (and you need to think of it as a business to succeed) is not an easy business. It is the most difficult business I’ve ever been in, and the most rewarding.

Most people do not succeed. I repeat: Most people do not succeed. My own rule of thumb –note that this is just empirical – is that about 30 out of 31 people that enter the business dreaming of success, big money fine restaurants and all of that, do not make it.

And the primary reason that people do not make is a lack of tenacity.

It’s takes tenacity. It takes bulldog blood. Now you may not know exactly what I mean by bulldog blood. So let me tell you a short story which will illustrate that:

Suppose there’s a bad guy approaching your house with an ominous look on his face – and you own a bulldog.

The bulldog sees this bad guy approaching, and attacks him, bites him hard in the ankle. Well this bad guy has a nice big knife. He stabs your beloved bulldog and sadly ends the dog’s life.

The dog is dead now. And he thinks well now I can get into the house and do my harm.

But that dog’s teeth do not let go their grip even in death! It takes the police finally with the jaws of life of the fire dept to pry those teeth away from his leg.

That is tenacity; it is never giving up regardless of what!

If You Give Up, You’ll Never Make It To The Big Time!

If you do give up as most people do, you doom yourself to live in the mire of mediocrity. You might make it to the K-marts of the speaking business, the low end programs in the darkest room or the farthest hall in the hotel.

I’ve done those in my early days :-)

But you never make it to the big room. You never make it to the big time. You never make it to not having to look on the right side of the menu (where the price is stated).

How To Develop Your Personal Tenacity

Now the question comes up – how to develop your personal tenacity?

It’s a matter of defying your demons.

What are these demons?

Anything in the way of your actualizing your potential is a demon. As a speaker, your purpose will be to make a difference in the lives of people and affairs of organizations.

Anything that gets in the way is a demon!

All you can do is be incorrigible to an extreme, letting nothing, but nothing, get in your way!

Only 1 in 30 i.e. 3%, have this quality. But anyone can develop it – including you.

2. They Lack Authenticity

Tenacity Is Not All That It Takes – You Also Need Authenticity.

You need a lot more than tenacity. It takes among other things, being authentic on the platform. It takes revealing your true essence as you stand before audiences. Standing before them say psychologically unclothed. Here I am folks, warts and all, with all my human frailties.

You see it is not so much the words you say important though those words may be; it is not your stories, entertaining those stories may be; it is not your humor, hilarious though it may be.

What it is, is your essence…your core.

And you cannot hide this from people. It reveals itself…they just know it. Whether they’re looking at you or hearing you speak on the phone.

Your state of being is something you cannot conceal. Stand before people knowing you’re an imperfect being. Imperfect though you are, you may have wonderful ideas to share with them.

To Develop Your Authenticity, Make Yourself A Model of The Possible

And so the important thing is that you make of yourself as you stand before the audience, for that matter as you live your life, as a model of the possible.

Think of the Greek statues that you may remember from your ancient history. They were physically models of the possible.

Gene Houston – years and years ago – wrote a book called The Possible Human. I don’t even know if the book is still in print. However, if you make it your ideal, to be the possible human, the ultimate possible human…you will move ahead faster.

Again Mahatma Ghandi. A very famous quote, by Mahatma Ghandi – Be the change you want to see in the world. What is the population of the ideal world? How do the ideal people conduct themselves? Be that person.

Make yourself accountable for your presence here. In fact, be the authentic you, as you share your wisdom.

You can be an ordinary person (I’m an ordinary person) and you can share extraordinary concepts. Simple as that.

Summary

In essence I’ve talked about what they’re not telling you in speaking business school. In the speaker school you get told to make a demo CD and compile a list of prospects. That’s standard procedure to build your business.

What is however (often) left out is the need for resolute tenacity and authenticity, which I’ve highlighted here. You need those 2 to make your speaking business really take off.

Final Words: Once You Have Tenacity & Authenticity, What’s Next?

If you’re an aspiring speaker reading this, it is assumed that you at least have the skill to speak in front of an audience. (If not, join Toastmasters, and start learning, or get a competent mentor to help you.)

Once you have tenacity and authenticity, another quality you need to develop, in order to become one of the very few who succeed as speakers is described here (click now).

And while you’re at it, if anyone tells you that you can’t, read this past issue of the Speaking IDEAS newsletter titled “How to Do the Impossible (5 Tips You Can Use)” to discover why they would be wrong!

NEWS (Nigeria) : Expert Jump Starts International Speaking Career by Traveling Across West Africa as a Location Independent Entrepreneur

*****************

Need More Details of How to Make The Above Ideas Work for YOU?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, call me on 234-803-302-1263 or email tayo at tksola dot com.

Alternatively, send me a message using this request form (with “Re: How to Jump Start Your Speaking Career ” in the subject line).

SD Nuggets Blog

New posts from last week that may interest you!
Public Speaking[Monday]:
My DN Travel News

Entrepreneurship [Tuesday]:

Self Development [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging [Saturday]: *actually published on Sunday
Want me to write for you? Click here…

Click now

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

Tayo Solagbade is a Performance Improvement Specialist & multipreneur. He works with individuals/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children.

Tayo earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

==================

Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Get mentored by Burt Dubin - coach of some of the world's highest paid public speakersFor over 25 years, Burt Dubin has provided a variety of speaker mentoring products and services to clients worldwide.
Download this flyer as PDF: http://tinyurl.com/bdubin-africa

Burt Dubin now offers his speaker mentoring service to experts based in Africa. Click now to download this flyer as PDF

 

 

How to Do the Impossible! (5 Tips You Can Use)

This is an ambitious topic. Question: What qualifies me to write on it? Answer: The fact that you’re reading THIS, right now – It’s proof of the fact that I successfully persist in doing what others have said is impossible – in spite of repeated orchestrated attempts by some to “pull me down”, over the past ten years. This is a simple statement of fact.

Many who seek to achieve authentic success, with integrity, face similar trials.

But rather than talk about haters, this issue of my Speaking IDEAS newsletter discusses how a competent expert, like YOU, can do what others say you cannot. e.g. establish a lucrative Speaking Business, and/or use Public Speaking for your business marketing.

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 18th March 2013

No:81

Title: How to Do the Impossible! (5 Tips You Can Use)

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below, the latest issue of my weekly Public Speaking Ideas page for 2013. 

SD Nuggets Blog

New posts from last week that may interest you!
Public Speaking[Monday]:

Entrepreneurship [Tuesday]:

Self Development [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging [Saturday]:
Writing/Blogging [Saturday]:
Want me to write for you? Click here…

Coming Soon

(In Video, Audio, And Also As A PowerPoint Slide show Presentation!)

Click to view larger screenshot - How African Experts and CEOs Can Use Public Speaking To Win Buyers and Save Money!

I’ll be sending out links to the video narrated version of the above presentation in a few weeks. It’s an Educational Commercial designed to help experts (sales/marketing experts, business executives, entrepreneurs etc) understand the tremendous promotional benefits of public speaking.

It features a special message from Burt Dubin, a renowned mentor of some of the world’s highest paid speakers. There’ll also be a video message from Claude Moller, a highly sought after conference speaker and coach, based in South Africa, who enjoys national and international level success that proves the ideas advocated in this presentation work.

Get Notified When It Goes Live – Click HERE!

 

No. 81: How to Do the Impossible! (5 Tips You Can Use)

**** **********

NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.sdacademy.org to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

This is an ambitious topic. Question: What qualifies me to write on it? Answer: The fact that you’re reading THIS, right now – It’s proof of the fact that I successfully persist in doing what others have said is impossible – in spite of repeated orchestrated attempts by some to “pull me down”, over the past ten years. This is a simple statement of fact.

Many who seek to achieve authentic success, with integrity, face similar trials.

But rather than talk about haters, this issue of my Speaking IDEAS newsletter discusses how a competent expert, like YOU, can do what others say you cannot. e.g. establish a lucrative Speaking Business, and/or use Public Speaking for your business marketing.

Many Experts Are Possessed By A Fear of Public Speaking

Many business owners and professionals dread public speaking. Those close to them often know it. That’s why the latter often express doubts or outright sarcasm when they announce their intention to launch speaking businesses.

James R. Cook, author of the Startup Entrepreneur, noted in his book that when people express doubts or scorn towards your idea, it is often a sign that you’re on the right path.

Now, we’re told to get the support of loved ones towards pursuing our goals. An assumption is implied that those loved one will “believe” we can succeed. But what if they don’t? Those close to us can be blinded by their knowledge of our shortcomings.

So rather than give us support, they’re may voice criticism, refuse to give material or other support, and/or even go against us.

For Those Doubted By Loved Ones, The Words Of Burt Dubin (creater of the Speaking Success System™) May Provide Some Consolation:

“Have noble intentions. A grand plan. A mission. An objective that makes a difference. A major difference. Something transcendent everyone you know assures you cannot be done, at least not by you. Many people who know you and love you do not believe you have what it takes to reveal the greatness they do not see through the prism of their misperceptions about you.” – Burt Dubin

People often measure what is possible based on what they have seen or experienced. To them, whatever they have never seen or experienced remains impossible.

Only a few who have developed their “senses” to tap into the depths of their intuition, to gain powerful insights into the nature of things, think and act different. The key to doing the impossible is therefore to become one of those few.

I offer 5 tips you can use:

1. Have Unquestioning Faith: The Fact That You Want To, Means You Can!

Yes. Another name for it is conviction. It’s the first step really. Donald Wattles in the Science of Getting Rich E-book explained that the very fact that you feel the “urge” to do something implies you have the capability within you to do it. This is a powerful truth. That’s why Napoleon Hill wrote that “Whatever your mind can conceive, it can achieve.”

Purge yourself of any doubts – continually, until you’ve trained your mind to only suggest the kinds of thoughts you want to you. You may have heard it said that “thoughts are things”. And if negative, they can attract the opposite of what you want to you. Do you have conviction that you can succeed as a speaker?

NB: Bear in mind – as Burt Dubin warns – that you must specialize in a topic that people are willing to pay for, if you expect to reap profitable financial rewards.

2. Develop Mastery – Learn Everything There Is To Know

Today, we fly across the world in metal planes that weight tones. Some decades ago human beings did not consider air travel to be a possibility. We send manned spaceships into space more or less at will. Yet, there was a time when those who dared speak of the foregoing as being possible were regarded as being insane.

I could go on. But you get the message. At every stage of man’s development, we have had to depend on those who refused to recognize impossibilities, to help us break “imaginary” barriers and take quantum leaps forward.

To achieve these man made miracles, those responsible toiled for years to develop knowledge and mastery of their subjects. And then they used that know-how to create new possibilities that we now enjoy today.

Do the same to achieve your speaking success

3. Take Diligent & Purposeful Action DAILY

You have to take definite action on a regular and consistent basis to achieve your goal. Wishful thinking won’t get you there. Verbal affirmations repeated all day will not.

A proverb in my language says:

“Eni ti o ba fe se nkan ti eni kan ko se ri. Oju re a ri nkan ti eni kan ko ri ri!”

Translated contextually, this means:

“He who wishes to do what no one has ever done before, will have experiences that no one has ever had, on the way to accomplishing that goal.”

I came across an infographic on Facebook, that expresses a similar sentiment to the above quote. It reads as follows: 

“If you want something you’ve never had…then you’ve got to do something you’ve never done.”

In essence, you cannot sit in your chair at home everyday, just dreaming of doing the impossible. You have to articulate a plan and put it in motion – with determination, and perseverance, making intelligent adjustments every single day, until you succeed.

What plan do you have for your speaking business? Click here to get help.

4. Know That It’s Unlikely To Happen Overnight (& Never Listen To Nay Sayers)

You may have to endure prolonged delays, painful setbacks and other bad experiences. These may also occur frequently. And that could shake your confidence greatly.

That’s why Burt Dubin says having bulldog blood is a crucial requirement for success in the speaking business. It will keep you going no matter what.

 Burt’s article - Why You Need Bulldog Blood - to succeed as speaker.

When you’re starting out, some nay sayers may voice their doubts. If you seem not to be making progress (outwardly), don’t be surprised if people who previously “believed” suddenly become nay sayers too!

Sometimes they’ll pop up from closer to you than you every anticipated e.g. your spouse!

The truth is nobody, except you, can feel the way you feel about your goal. But if you do not give up, you’ll make believers out of those who doubt you. And when you succeed, they will be your most fervent advocates. So don’t let them shake your convictions!

Do you want to have bulldog blood? Email me via tayo at tksola.com to request an audio recording in which Burt Dubin tells a story that explains how to “get” it.

5. Draw Inspiration From Those Who Did “Impossible Things” In The Past

Like I pointed out in a comment I posted on Men with Pens, the unbelief of others cannot make an individual’s idea or concept unviable.

In making my point, I quoted Jeff Bezos (who started Amazon.com) as saying that every competent expert they consulted about starting Amazon.com told them not to. Not one saw the opportunity he – Bezos – saw at the time.

Wisely, rather than listen to them, he went ahead, and succeeded in a big way.

That’s just one of many examples of people who did what others thought was impossible.

Since you’re trying to do something that has never been done, chances are there won’t be historical records of past achievements you can consult to prepare yourself.

However we do have a wealth of information about people who succeeded in doing “impossible” things in the past. And Napoleon Hill’s “Think and Grow Rich”, based on his study of 80 millionaires, has proven that the principles of success are universal.

So, read their biographies.

How did they spend their waking hours? And the rest of each passing day? What kinds of friends did they keep? Where did they turn when they got stuck? What mental attitudes did they have towards failure, difficulty and other forms of adversity? And so on.

If you don’t already own it, get a copy of Napoleon Hill’s book.

If you do own it, but have not read it, there is no better time that THIS to begin.

It makes an excellent companion for people destined to do the impossible – like YOU!

Need More Details of How to Make The Above Ideas Work for YOU?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, call me on 234-803-302-1263 or email tayo at tksola dot com.

Alternatively, send me a message using this request form (with “Re: How to do the impossible! ” in the subject line).

Click now

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

Tayo Solagbade is a Performance Improvement Specialist & multipreneur. He works with individuals/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children.

Tayo earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

==================

Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Get mentored by Burt Dubin - coach of some of the world's highest paid public speakersFor over 25 years, Burt Dubin has provided a variety of speaker mentoring products and services to clients worldwide.
Download this flyer as PDF: http://tinyurl.com/bdubin-africa

"Burt

Success Is A Lousy Teacher – Bill Gates

The above title is a verbatim excerpt of the first of two phrases comprising an insightful quote credited to Microsoft founder, Bill Gates. When I first read it, I instantly said to myself: “That’s TRUE!” And Mr. Gates should know – having enjoyed years of continuous successes prior to his anti-trust experiences.

The quote reads in full as follows:

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates (Source: Page 163 of Readers Digest, readersdigest.com 8/2010)

SCROLL DOWN TO READ THE FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Is this email not displaying correctly?

View it in your browser.

Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 25th February 2013

No: 78

Title: Success Is A Lousy Teacher – Bill Gates

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my weekly Public Speaking Ideas page for 2013. 

SD Nuggets Blog

New posts from last week that may interest you!
Public Speaking

[Monday]:

Entrepreneurship [Tuesday]:

Self Development [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging [Saturday]:
Writing/Blogging [Sunday]:
Want me to write for you? Click here…

Coming Soon

(In Video, Audio, And Also As A PowerPoint Slide show Presentation!)

Click to view larger screenshot - How African Experts and CEOs Can Use Public Speaking To Win Buyers and Save Money!

I’ll be sending out links to the video narrated version of the above presentation in a few weeks. It’s an Educational Commercial designed to help experts (sales/marketing experts, business executives, entrepreneurs etc) understand the tremendous promotional benefits of public speaking.

It features a special message from Burt Dubin, a renowned mentor of some of the world’s highest paid speakers. There’ll also be a video message from Claude Moller, a highly sought after conference speaker and coach, based in South Africa, who enjoys national and international level success that proves the ideas advocated in this presentation work.

Get Notified When It Goes Live – Click HERE!

 

No. 78: Success Is A Lousy Teacher – Bill Gates

**** **********

NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.sdacademy.org to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

The above title is a verbatim excerpt of the first of two phrases comprising an insightful quote credited to Microsoft founder, Bill Gates. When I first read it, I instantly said to myself: “That’s TRUE!” And Mr. Gates should know – having enjoyed years of continuous successes prior to his anti-trust experiences.

The quote reads in full as follows:

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates (Source: Page 163 of Readers Digest, readersdigest.com 8/2010)

Success Can Set You Up To Fail, If You’re Careless

Sometimes a person succeeds at first attempt in a chosen endeavour. It could be a totally new field or one previously existing. In some cases, she may inherit success from another e.g. a successful family business passed down from parent to child.

However, except proper orientation/coaching is given to her, there’s a real danger she may be unable to maintain that level of success, once she’s left alone.

That’s why I believe that a person who claims never to have failed (if he’s telling the truth) has yet to fully test himself in the sea of life’s challenges. Indeed I would argue that such a person is not yet fully formed, and can lay no legitimate claim to being successful in the real sense of the word.

This is because success on its own lacks the ingredients to deliver adequate useful instruction for its perpetuation. That crucial input is most often provided by failure. I say this from very personal experience – and also from studying the lives and writings of many successful people.

Below, I discuss 3 major areas in which I’ve found success to be a poor teacher:

1. Success Will Not Drive You to Constantly Create & Innovate

It’s failure that does that. When you become successful as a speaker, unless you’re disciplined about it, you may feel no need to keep creating and innovating. After all, you’ll be getting invited and well paid to speak. And you’ll be applauded often.

But that’s where the danger lies: Successful people tend to be in great demand. This leaves them less time to “think” of ways to improve. Some become complacent as a result, so that when more competent rivals show up, they end up losing out.

Question: Have you recently created any new speaking programs, materials, and other useful content that you can offer your target market? Do you have a plan for researching that, so you can always offer a constant flow of new content to attract meeting planners? Have you considered converting your content to formats that could generate passive income for you – and at the same time consolidate your brand presence?

Click here to view examples of thought leading information products created by Burt Dubin, with some of the world’s highest paid speakers attesting to the value he offers.

2. Success Will Not Compel You to Monitor Important Trends

Again it’s the experience of failure that does that. People who failed often admit looking back to analyze why. Upon identifying the cause of their setback, they formed the habit of monitoring relevant trends, to avoid a future mishap.

Again it takes being disciplined to keep this up once success has been achieved. For those who fail to establish that mindset, they end up losing when they least expect it.

Question: What’s changed (or changing) in your target market? How are events being organized or sponsored now, compared to last year or two? Is there something you can change in your marketing strategy to get better attention from potential clients? Are there new topics that seem to interest decision makers more, that you need to develop your expertise on?

Burt Dubin’s Speaking Success System is based on over 2 decades of relentless research on the latest developments and trends in the speaking business. Click here to learn more.

3. Success Will Not Challenge You to be Frugal

Success allows you to get easily reckless if you choose to. Unlike failure, which causes you to stop, step back and think more carefully, about all you did, and want to do.

Dan Kennedy once wrote that he had become convinced that being adequately capitalized can actually be more of a curse than a blessing for a business.

And that’s because human nature thrives most when a little deprivation exists. The truth is that an atmosphere of abundance does not evoke the desire to conserve resources.

A successful person is so described because she’s doing well. Quite often in society, that implies she’s getting handsomely rewarded in material and monetary terms. Such absence of lack can make the uninitiated individual fail to apply common sense. So you could have her failing to be prudent in spending/using resources.

Question: Does it make sense to go mailing out volumes of printed information pack to meeting planners you’ve never spoken with? Email can be used to make first contact and establish potential interest in your speaking services. So can the telephone. They help you reduce the number of people you may have to use expensive paper based correspondence to initiate contact with.

Signup for public speaking mentoring with Burt Dubin, and learn his proven secrets for achieving speaking business success, without throwing your money away. If you’re based in Africa, tell him I sent you, and he’ll make you a surprise offer you’ll find hard to resist.

Need More Details of How to Make The Above Ideas Work for YOUR Company?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, call me on 234-803-302-1263 or email tayo at tksola dot com.

Alternatively, send me a message using this request form (with “Re: Success Is A Lousy Teacher!” in the subject line).

Click now

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

Tayo Solagbade is a Performance Improvement Specialist & multipreneur. He works with individuals/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children.

Tayo earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

==================

Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Get mentored by Burt Dubin - coach of some of the world's highest paid public speakers

For over 25 years, Burt Dubin has provided a variety of speaker mentoring products and services to clients worldwide.

Download this flyer as PDF: http://tinyurl.com/bdubin-africa

Burt Dubin now offers his speaker mentoring service to experts based in Africa. Click now to download this flyer as PDF

Get People Talking About YOU!

So, you have a limited budget to spend on promoting your speaking business? Well, the strategy described in this first issue of my Speaking IDEAS newsletter for 2013 is perfect for people who have that challenge.

Read on to learn how to get yourself favourably noticed by potential buyers of your speaking services, without burning a hole in your pocket.

SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 7th January 2013

No: 71

Title: Get People Talking About YOU!

Author & Publisher: Tayo K. Solagbade [234-803-302-1263]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my weekly Public Speaking Ideas page for 2013. 

SD Nuggets Blog

New posts from last week that may interest you!
Public Speaking

[Monday]:

Entrepreneurship [Tuesday]:

Self Development [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging [Saturday]:
Want me to write for you? Click here…

Click to view larger screenshot showing the applications NEW formula storing interface.

Get The NEW Excel-VB Ration Formulator!

All existing owners get FREE Updgrade(terms apply) : Happy New Year in advance to you all. This new version has additional error handling.

And it allows you to store 3 RATION FORMULAS you derive for easy future retrieval.

By 16th January 2012 the price goes up to N12,500.

You can still get it for N10,500 (with my Feed Formulation Handbook) – here.

 

No. 71: Get People Talking About YOU!

**** **********

NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.sdacademy.org to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

So, you have a limited budget to spend on promoting your speaking business? Well, the strategy described in this first issue of my Speaking IDEAS newsletter for 2013 is perfect for people who have that challenge.

Read on to learn how to get yourself favourably noticed by potential buyers of your speaking services, without burning a hole in your pocket.

First, Be Clear About Your Target Audience & Purpose

Who is your target audience? And what exactly can you do for them that others who do what you do cannot? You need to be clear about these two important issues from the start. Otherwise you could end up (as they say) barking up the wrong tree.

Then consider where/how you can reach your target audience most easily, and in their largest numbers. (I suggest a mix of online and offline strategies – more on this later.)

NB: If you need help doing the foregoing, Burt Dubin offers tested and proven guidance.

Once you’ve got the above sorted out, it becomes easier to develop and implement the strategy I propose below to reach and impact them, and get the response you want.

Next, Think and Act Differently From Others

Define and differentiate yourself from others who do what you do. Even if you know 1,000 other expert speakers in your chosen niche, you CAN still set yourself apart.

It starts by thinking and acting differently from them.

 “Who’s that?” is what we usually ask, when someone steps out from the crowd and does something previously unseen or unheard of. It could be something “exceptional” – or even “bad”. And sometimes it could just be “controversial”.

For our purposes doing something “good” or “controversial” will probably be best :-)

Example: Richard Branson & His Virgin Group Of Companies

Branson has revealed that he gets his company prime time news exposure by thinking and acting differently, so as to get favourably noticed.

Examples include his well publicised attempts to do things not done before e.g. attempting to set records in sailing etc.

It rarely matters whether Branson succeeds or fails in any of his audacious bids. By simply publicising his intention to achieve what most may consider an impossible goal, he often successfully gets himself into the news.

Ironically, some of the activities he engages in are sometimes not even directly related to the business he’s trying to promote. But they will often be relevant to current or future high profile interests (e.g. space travel) and therefore attract media attention.

What Branson does is to skillfully weave a message linking his company (e.g. by way of values) with the activity he’s getting attention for. That exposure then rubs off on his company – drawing attention to the products and services he promotes.

Another benefit is that he gets more invitations to speak. People want to hear (and ask him) how he did/does it.

Tools You Can Use To Get Yourself Noticed & Talked About

You don’t need to attain Branson’s celebrity status before you can use the same strategy to cost-effectively achieve your unique marketing goals.

I suggest developing and utilising the following resources:

  1. Your Branded Website: Marketing your speaking service can be enhanced by using a website. It can be done on a shoe string budget too. Clearly state the benefits to potential clients – and include your About, Contact, and other pages.
  1. Your Branded Blog: Don’t stop at having a website. Add a WordPress based blog to it. (Bold emphasis on WordPress is deliberate. It’ll make things easier!). Publish new updates and interact with visitors/prospects who read your writing.
  1. Your Branded Content: Commit to constantly creating NEW articles, newsletters, books, as well as video and audio resources. Distribute them via 1, 2, above as well as 4 and 5 below.

    NB: Keep in mind the need to “stand out” from the crowd. Many people write articles and books. But it’s what you write. The ideas you put forward. Your unique message – and the VALUE it adds to readers. That’s the key to ultimately getting noticed and talked about.

    Add to that your demonstrated consistency in churning out new content to the same or possibly higher standard – and sooner than later, people WILL start talking about you.

  1. Your Branded Social Media: Be sure to integrate social media into the above. For instance, get your new updates to appear on your social media profiles.
  1. Your Branded Offline Marketing: Make sure your calling cards, flyers and other print marketing media refer contacts to your online resources (1 to 4) above.

My use of the word “branded” in 1 to 5 is for deliberate emphasis. Remember that the whole idea is to stand out from the crowd. So, let your branding be unique: Logos, taglines, graphics – all should enhance your uniqueness and appeal.

There should be little chance of a potential client mistaking someone else for you!

It’s NOT About How Much Money You Have!

Like I said at the start of this write-up, the strategy I advocate you adopt is perfect for people who have limited funds to spend promoting their speaking services.

(Psst: It actually leaves more money in your pockets. And that would possibly be better spent getting guidance from a competent mentor on how to find the right market to promote your speaking service to! Remember what I said about not barking up the wrong tree?)

We periodically hear of people achieving fame simply by putting up a creative video clip on Youtube.com that subsequently goes viral (or publishing an e-book that becomes a bestseller).

Today’s PC and Internet technology makes it possible for any willing person to cost-effectively get noticed and talked about.

Final Words: How This Strategy Got People Talking About My Farm Business Support Service

I feel a need to end with a personal example. Not to brag. But just to illustrate the many REAL ways in which using this strategy can work well for you.

In 2006 , I decided to set myself apart from other providers of support services to farm business owners and other stakeholders. Instead of offering the same general services, I identified areas I could help them develop and implement concepts/tools to manage their farm operations more productively in line with best practices.

First I published an authoritative handbook on how to use the diagrammatic Pearson Square Computation technique to formulate rations for livestock. Later I developed a Ration Formulator software (with tutorial videos) to accompany the handbook.

I then invested hundred of hours in regularly researching and writing what I labeled “Cost-Saving Farm Business Ideas” articles on a similarly named website. Some of those articles were submitted for syndication to the Ezinearticles.com directory.

The results have been phenomenal. I’ve come across farm business discussion forums where links to my website were posted in response to an enquiry by a user.

I’ve personally had many visitors to my website type “Referred by a friend” into the “How did you find this website?” field on my contact forms over the years.

There have also been phone calls, emails and face to face meetings. One day I walked in for a first meeting with a CEO. On seeing my face he said “I know you!”. A ew seconds later, he turned his laptop screen around to show me my Speaking IDEAS newsletter (with my picture in the header image), which he told me he read weekly!

Some people have contacted me after watching my videos, reading my articles, and then purchased products from me. Others have written to thank me for doing what I do…

Here’s a message sent in by a visitor (and later buyer) via my Farm Business Support website contact form:

“I would like to be notified when i(n)formation on rabbitry is published, and i would like to thank you for all your works they have been a source of inspiration for me and some of my friends.” – Burhan Akhalid, Accountant, Zaria, Kaduna State – Nigeria.

 

To put it simply: this strategy works. I therefore urge you to use it this year, to get more potential clients to discover you, and talk about you.

Happy New Year – and have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

Tayo Solagbade is a Performance Improvement Specialist & multipreneur. He works with individuals/businesses who want to achieve highly profitable outcomes, and also with parents who want to raise real-world competent children.

Tayo earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

==================

Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

Share this issue!

Do you know anyone who might benefit from reading this newsletter issue? Why not hit the forward button now, and send it to him/her with a short recommendation. You can also use share it via your social media channels. Thanks in advance.

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

What fears or doubts are keeping you from (a) taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

So, make your choice:1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Get mentored by Burt Dubin - coach of some of the world's highest paid public speakers

For over 25 years, Burt Dubin has provided a variety of speaker mentoring products and services to clients worldwide.

Download this flyer as PDF: http://tinyurl.com/bdubin-africa

Burt Dubin now offers his speaker mentoring service to experts based in Africa. Click now to download this flyer as PDF

 

 

Should You Market Something You Won’t Deliver?

Preview: I want to tell you a story. A real-life experience that I had very, very recently. At the end, I simply ask YOU to be the judge as to what really happened.

It was a Friday morning. I had gone out with my 3 year old daughter to make a few purchases at the computer village. On my way back to the car, I ran into a gentleman who managed a financial institution I periodically visited(let’s call him "Triks").

We exchanged pleasantries for a while, then the following conversation ensued:

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

View Tayos video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsConnect with Tayo on LinkedIn.comConnect with Tayo on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

 

Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP)Newsletter
Date: Monday 22nd October 2012
No: 60 
Title: Should Your Market Something You Won’t Deliver?
Author & Publisher: Tayo K. Solagbade [234-803-302-1263
Blog URL: http://www.spontaneousdevelopment.com/blog
Archive (For E-mail only version started 14th May 2012): Click here to view 
Archive (For Blog version started 24th September 2011): Click here

Hi,

Following last week’s hacker attack, I’ve decided to (for now) host the web version of this newsletter on the SD Nuggets blog, and link to it from the non-WordPress based Speaking IDEAS blog via a preview.

Please find below the latest issue of my weekly Public Speaking Ideas page for 2012. 

SD Nuggets Blog

New posts from last week that may interest you!
Public Speaking 
[Monday]:

Entrepreneurship [Tuesday]:

Self Development [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging [Saturday]:

Want me to write for you? Click here…

=====

No. 60: Should Your Market Something You Won’t Deliver?

I want to tell you a story (names, location etc changed for privacy). A real-life experience that I had very, very recently. At the end, I simply ask YOU to be the judge as to what really happened.

It was a Friday morning. I had gone out with my 3 year old daughter to make a few purchases at the computer village. On my way back to the car, I ran into a gentleman who managed a financial institution I periodically visited (let’s call him "Triks").

We exchanged pleasantries, then the following conversation ensued:

Triks: You know I’ve been thinking of inviting you to an event for some time now, but it’s always skipped my mind. We have a business meeting male members of our church normally hold on Saturdays that I really want you to attend. You know we all need to network to take our businesses to the next level.

Me: You’re right about that. Where’s your meeting taking place?

Triks: Oh, it’s at the popular Ikeja guest house over on Allen Avenue. I’m sure you’ll know it.

Me: Yes, I do know it. (Then sensing the details were incomplete, I asked) Are you sure it’s just a business meeting? Or is it one of these Business Men’s Fellowship things that many church organisations out here often hold?

Triks: Well ( that was actually more like "weeellllll") yes it’s a Business Men’s Fellowship, but actually we meet for mostly business – very little religious stuff happens. It’s not a service or any kind.

Me: Are you sure about that?

Triks: Of course. You just come and you’ll see what I mean

Me: Okay. What time does it start?

Triks: It starts at 2pm prompt. We are very strict on time. And it ends 3 hours later, by 5pm

Me: Alright then, no problem. I’ll be there. (I switch my daughter who I’m carrying, to my left arm, so I can shake his hand with my right. Then I start to leave).

Triks: Just a moment. Let me give you an invitation card. He fills my name, email address and phone number on to a bottom section that he tears off for himself. Then he hands me the upper part which has the venue address, and date/time printed on it.

Business Men’s Meeting Becomes Business Men’s Religious Service

The event day arrives, and as is my usual habit, I pick on one of my sons to go out with me, just to see what my world is like. This time, it’s my second son, EWe arrive at the guest house venue at 2.05pm.

Right at the double doors, a well dressed young man is seated behind a desk. He smiles warmly at us and pushes a form across the table for me to fill. After that he hands my son a gift pen, and offers me one as well. I politely assure him the one for my son will do for us both.

We are ushered into the meeting room, which has seats that I quickly estimate would take about 30 to 40 persons. As we take our seats close to the front of the room, I note the time is  2.15 p.m.

A casual look around the room indicates that Triks, who invited me, is yet to arrive. But I soon realize there’s something to while away the time with, as a young pretty lady with an amazingly powerful voice begins singing song after song (church type), accompanied by a pianist/vocal support chap.

Time flies by quickly – thanks to the excellent singing by the duo mentioned above. When check again, it’s 3.05p.m!

I decide it may be time to leave, because no serious business meeting could be that delayed without any formal announcement. All I had seen from our arrival was some strange obsession by most of the few people present (including some officers) to take photos of us as we registered, and then as we sat down. Not just of us – but we got a decent share. And that had me wondering for a bit…

So, I whisper for E to follow me, as I get up and walk briskly towards the door. Out of the corner of my right eye, I see a figure quickly approach, and tap me on the shoulder. It’s Triks.

Me: Oh, so you’re here at last.

Triks: Yes, I’m sorry I came late. Something came up last minute. We’ve not started the meeting because we’re actually waiting for the pastor…

(As he spoke, I could not help wondering what the pastor’s absence had to do with starting a supposed "business meeting" organized for members of his church. And then again there was the issue of a total disregard for time keeping by either him or the meeting planners or both. We were over 1 hour behind schedule – judging from the start time printed on the card I was given and NOT ONE WORD had been said about it!).

Me: You told me the meeting would start at 2 pm, and now it’s after 3 pm and nothing.

Triks: Well actually, we start at 3 pm. We only print the 2pm on the card to provide time for the musical interlude etc, and allow people to get here.

(Even as he said this, the seats were far from half filled, and members were still trickling in. If anyone was concerned about keeping to time, they certainly were not showing it! "What manner of business men are these exactly?" I asked myself)

Me: Look, I came because I gave you my word, and did not want to break a promise. But I’ve actually had a long day, and really need to get back home for some rest. Your meeting looks like it’s running late, and I don’t think I can wait anymore.

Triks: No, no, no! Please wait. I’m sure we’ll start soon. Sorry about the delay.

Me: Okay, let’s wait another 30 minutes. (By this time it’s already 3.30pm – 1.5 hours lost!)

As I return to my seat with my son, I notice heads turned in our direction, with people nodding politely at us in greeting. I respond accordingly, and we finally get seated again.

Thankfully, a flurry of activities commences, ending with a plump looking middle aged man stepping up in front of the room. The first confirmation of my suspicion that the event may not be what I think it is comes when he raises a massive looking Bible in his hands and shouts "Men, praise the Lord!"

Ten minutes later, I’m wondering to myself "Where did the business meeting go?" – because I discover I’m in the middle of some kind of fellowship pre-Sunday sermon delivery. In fact the closest thing to business I noticed anyone had with them were Ipads – but even those featured electronic bibles and not business related stuff.

It’s Time To Leave

Turning to E, I ask "Does this look to you like a business meeting?"

He replies "No."

"Let’s go", I tell him, and we once again head for the door. Not surprisingly, Triks is seated right at the exit (or for my purposes, "the escape"…lol!).

Triks: Oh, you’re leaving. Well I know you’re tired as you’ve said. So you need to take a rest. Thanks for coming in all the same.

Me: Yes, I really do need to get that rest. But the main reason I have to leave is that you told me this was to be a business meeting, Triks. What I see happening is a sermon or fellowship of some sort!

Triks: Yes. Actually we always start with this kind of quick service and then towards the tail end there is a short session on business.

Me: Oh, really. Well I guess I’m going to have to miss that then. Maybe another time.

We smile, shake hands and separate.

Trickery Kills Trust!

Now, like I promised at the start of this piece, let me ask: what is YOUR impression of what happened? Do you think that Triks was sincere, candid, direct, open and honest in the way he got me to attend his event?

Did he give me an accurate picture of what the event was about? Or was he economical with some aspects of the truth, possibly to make me more willing to attend?

Whatever conclusions you draw, my main reason for sharing this story is to encourage the reader to act with honesty and integrity at all times.

This becomes even more important when you are a speaker marketing to prospective or potential clients.

Marketing and sales go together. You can have multiple products or services. But you need to focus on delivering the specific ones a potential buyer expresses interest in AFTER you’ve shown him ALL you have to offer for instance.

To me, that implies that if someone phones me for 2GB flash drives, and I only have 1 GB flash drives in my computer store available at that time, I should tell him THAT. And not tell him I have 2 GB flash drives that he needs, then when he arrives try to pressure him to buy them saying "It’s the same thing. You only need to use two instead of one to get 2GB capacity you need."

Why not let the intending buyer decide that? Why not tell him/her the truth so s/he can decide whether or not to buy what you have, or move on.

Why risk having someone resent you for using "trickery" or deception to waste his/her time???

As A Speaker, Deliver What You Promise

Which brings me to my message for this week. Let me ask you this question:When you market your products and services as a speaker, what do you PROMISE to deliver? And how does that compare to what you eventually deliver?

If you are profess to being a change management speaker, how much of your content/material delivers satisfactory change management education EXPECTED by your client’s audience. Do they leave your events wondering where all those promises went? Or do they emerge raving about how you exceeded their expectations?

I have attended an event where a speaker spent over 80% of the time quoting bible passages, instead of sharing quality experiences/insights about SPECIFIC steps he took to achieve success as an entrepreneur. And yet, the latter was what the event topic promised. Personally, I left that event feeling disappointed!

Here’s A Real Life Example Of How Not Meeting Expectations Can Cost You:

I will never forget how a former expatriate boss of mine told me to suspend a particular external training service provider. He had examined handouts the consultant gave out to the brewery engineering tradesmen on maintenance of pipes used for beer transfer, and he discovered the manual bore the name of the oil company it was originally prepared for!

Get this: Pipes used to transfer crude oil are COMPLETELY different from those used for beer (consumable beverages!) transfer.

For a consultant to promise to provide training for maintenance operatives in a food processing company, and then turn around to use training materials from a crude oil processing outfit was unpardonable. Ethically, and in any other sense. And it was a breach of trust that could not be over looked.

In an environment where merit and quality performance are valued, using trickery to market yourself will only hurt you in the long run. You will look bad, lose face, lose people’s trust – and ultimately lose relevance.

So, even when others seem to be getting away with it, don’t do it. You’ll build a rock-solid reputation of integrity that WILL eventually lead to multiple rewards later on, from those who appreciate it.

Final Words: The Need To Keep An Open Mind On Religion

Just in case anyone’s taken offence (though I doubt it), please sheath your swords. This is NOT an anti-religion piece. I simply use it to offer clarity of thought to those who may need it.

All who know me, and who read my writing, will likely know I am NOT religious. I do not attend church, mosque or any religious meetings in order to worship the creator. But despite that, I keep an open mind. I honour invitations when I can. But not to have myself "sold" on what to believe.

For decades since my third year in the university, when I stopped attending church (more on that in a future write-up), I have found keeping an open mind this way to be beneficial in many ways.

You learn so much more because you are not blinded by some baseless need to promote (or defend) your religion as being better or preferable to others. I mean, does God really need anyone to defend (or fight for) him. Really?? I doubt it.

A few years back, I attended an interesting anniversary programme organized by the Rosicrucian church (AMORC), at the Airport Hotel in Lagos. I was invited by a friend – AK – who had returned from the US with his Austrian wife. They had both told me about their interest in meditation, and other related spiritual stuff.

When AK discovered I was not a church-goer he began to refer to me as a "Seeker". And he would get books of all kinds on spirituality, astrology etc, for me to read and "discover truths". I did read them, but nothing I read swayed me enough to "join" their group in order to feel closer to the creator. I had established my own way of doing that many years ago, and only sought to improve on that method.

Proof of this is reflected in the confidence with which I readily entertain others who choose to engage me based on their beliefs. I never feel threatened or fear that they will "convince" me to go against my beliefs.

The only way that can happen to anyone is if you do NOT know or are not really convinced of what you believe. Once you have conviction, nothing that comes your way can shake you. You will handle ALL with ease.

Sometimes we’ll agree. Other times we won’t. In the latter case, we would simply agree to disagree :-)

Leaders like the Dalai Lama understand the need to maintain this kind of mind set. It’s therefore no surprise that they enjoy the respect, and followership, of millions of people worldwide who individually nurture wide ranging religious beliefs and preferences.

I refuse to accept that the creator needs a particular religious sales and marketing campaign to sell him to others. God is NOT for sale. And God does not practice or advocate a religion. All human beings are equal and the same before the creator. Your actions or inactions are not measured based on the religion group you belong.

This is an entirely spiritual process – not subject to human biases. It all happens between each human spirit and the creator’s. More people need to understand that THAT is why they must find their own way to connect with their maker.

Going around trying to trick others to join your movement will only make those who are well grounded in their own beliefs stop trusting you.

Let me end by paraphrasing the late Gani Fawehinmi based on what he once said about a certain contemporary leader:

Certain people have such a bad reputation for being deceptive, that when they say ‘Good Morning’ to you, it’s wiser to look out the window and check FIRST that it is really morning, BEFORE you respond to their greeting!

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts – click here to post a comment on the blog!

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What fears or doubts are keeping you from (a)taking up Burt Dubin’s $177 monthly speaker mentoring or (b) buying his products ?

You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Budget Delight [Click here] | 2. Mid Range [Click here] | 3. Top Shelf [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of "speaking success-ville" – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the "flight", the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

So, make your choice: 1. Budget Delight [Click here] | 2. Mid Range [Click here] | 3. Top Shelf [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: 234-803-302-1263

http://www.spontaneousdevelopment.com

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Self-Development/Performance Enhancement Specialist – Tayo Solagbade– works as a Multipreneur, helping individuals/businesses develop and implement strategies to achieve their goals, faster and more profitably. 

Visit Tayo’s Self-Development Nuggets™ blog to find out how you can get your FREE copy of his new Practical Guide to Important Feed Ingredients (with high resolution pictures, prices, nutrients, uses etc). When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Cost-Saving Farm Business Ideas website, and the Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

Depending on his availability, Tayo accepts invitations to deliver customisable talks and keynote speeches on topics relating to his areas of experience based expertise and interest. Visit http://www.tksola.com to learn how you can invite Tayo, to speak at your next meeting/event.

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Monthly Speaker Mentoring Service

What fears or doubts are keeping you from (a )taking up Burt Dubin’s monthly speaker mentoring, or (b) buying his products ?
You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Budget Delight [Click here] | 2. Mid Range [Click here] | 3. Top Shelf [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of "speaking success-ville" – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the "flight", the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

So, make your choice: 1. Budget Delight [Click here] | 2. Mid Range [Click here] | 3. Top Shelf [Click here]

Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

If you need help purchasing ANY of Burt’s products and services, call me on 234-803-302-1263 or email tayo at tksola dot com with details of the assistance you require.