Your Passion Will Give You The Patience To Achieve Business Marketing Success

“Patience is a virtue that carries a lot of WAIT.” – Anon

Whether you’re marketing online or off the web, one very important virtue you must develop, if you lack it, is PATIENCE. That is, IF you are to succeed with your business marketing for the long term.

You need to be patient. VERY PATIENT. You have to think like a hunter on the trail of nervous wild deer. Successful business marketing requires the foregoing as a basic minimum. That’s what will equip you to extract useful insights from the different efforts you make to sell your products and services.

Rarely can you reasonably hope to get overnight results. You are more likely to engage in testing and re-testing, till you get something that works just right for you.

That nurturing process can be quite taxing and time consuming. If you lack patience, you are likely to cut corners and not do it right. But that will show in what you send out to the market place – and the results will be just as disappointing.

Making sure you are in a business you absolutely LOVE doing, is what determines whether you will be able to find enough PATIENCE to keep going till you get IT.

"Unless the person running your marketing is patient, it will be difficult to practice commitment. View marketing as an investment, be consistent, and make prospects confident. Patience is a guerrilla virtue." – Jay Conrad Levinson in "The 15 Secrets of Guerrilla Marketing" – http://www.gmarketingcoach.com

If It Was Easy, Everyone Would Be Succeeding At It

In order to succeed, a business must make sales. Not credit sales, but sales that result in money received and in the bank. Marketing creates selling opportunities. However, very often marketing must be repeated or continued for considerable periods before the desired sales happen.

Records show that more businesses fail every year, than those that succeed. The latter are usually those able to make enough sales happen to cover expenses and keep them going. The fact that not every business succeeds in doing that proves that it’s not easy to do.

Which is why you will need to creatively leverage unconventional strategies, tools and technology, to get high impact marketing exposure. A willingness to be patient is a crucial requirement for making that happen. Business marketing requires unrelenting persistence, and is unlikely to yield 100% profitable returns overnight. Accept that reality, and be prepared to do what is needed, or you may not make it.

Measuring Your Business Marketing Success : An Index You Can Use

On a final note, it’s useful to measure your progress. You can, for instance, correlate your marketing expenditure to your client conversion. One useful parameter to periodically measure in this regard is your COCA i.e. Cost of Customer Acquisition. With patience, you get enough information to realistically determine what marketing method(s) wins you customers most cost-effectively. You would then improve on it to boost your conversion rates. Your patience would have paid off.

Where to Submit Your Guest Posts (Big & Popular Vs Small & Lesser Known Blogs)?

Are you a blogger using writing to get marketing exposure (and traffic/back links) to your blog? If yes, then there’s a good chance you know guest blogging is an excellent way to achieve that purpose – and you probably already use it.

But Just In Case You Don’t Know, I’ll Tell You

There’s always the possibility that someone reading this post will be new and looking to learn. If that describes you, here’s a quick definition: guest blogging involves submitting high quality blog posts you’ve written on a topic related to your blogging niche to specific blogs you identify.

The Key Benefits

Apart from helping you steadily gain name recognition and develop authority status, it also generates for you a stream of new, fresh traffic from other blogs, in addition to quality back links.

All of these will over time make your blog show up more often in search engine results pages.

Now, who doesn’t want that?

Where to Submit Guest Posts: Big/Popular Vs Small/Lesser Known Blogs

Conventional wisdom suggests best results can be had by getting your guest post published on a big and popular blog. If you can pull this off – and your post resonates with the readers – it rarely fails to yield multiple benefits for both the host blog and the guest blogger.

However, I suggest you consider adopting the approach I’m about to describe, especially if you are just starting out, and your blog is yet to chalk up any noteworthy rankings.

There’s no harm in aiming high or thinking big, but when you’re starting out it can help greatly, if you keep an open mind about choosing legitimate outlets to promote your blog.

The way I see it, pretty much everyone will be aiming to get published on the most popular blogs. Let’s face it, we all want to play in the big leagues and rub shoulders with the top guys. But with so many people trying to get in the same door, this can take time.

The truth however is that many not so big or popular blogs get decent amounts of traffic/ranking, and CAN give you good quality exposure, traffic and back links. This is truer even now because of Google’s improved ability to ensure good quality content websites show up more often in searches.

But what is probably an even more compelling reason to focus MORE of your attention, on getting published on not-so-big blogs, is that they have FEWER submissions to sift through in order to decide what guest post to publish next. Many of these big guys are overloaded with submissions. There is a long queue, and you may have to WAIT a while before your guest post goes “live”.

Of course, if the guest post you submit is really great, there’s a good chance the blog owner could send it right to the top of the pile for immediate publication. But that may not happen often – or with every blog. So, spreading your stuff around to other decent ranking, but not so well known blogs can help you make progress.

How Getting Published More Often On Smaller Blogs Can Add Up…To “Big Blogs” Exposure

Now think about it this way. If you submit your new guest post to a smaller blog that’s not over loaded with submissions, it’s likely to go live on the Internet faster than it would on a “busier” blog. Every time this happens, you instantly get at least one new back link to your site (via your byline).

But if you’ve done a good job of the post, it won’t end there. For instance, since everyone knows Google penalizes duplicate content, if the post is good, it’ll ONLY get shared, and linked to by more people – thereby generating buzz.

That buzz would attract the attention of Google bots, so your guest post will show up in more search results for its keywords. In addition, the social media spotlight would get other people (some belonging in the bigger and more popular blog networks) to “discover” and also link to it.

Sooner than later the traffic and other benefits you seek will be yours.

The Best Approach Is Always a Combination of Methods

Of course I’m not saying there’s harm in shooting to get published on large blogs. But NEVER make the mistake of focussing exclusively on big ones, and snubbing the smaller ones. This is because having your guest posts showing up on many different blogs – even if they are small – can eventually ADD up. And it could even leave you better off in the long run.

Having said that, you’ll find from watching a video demonstration I’ve just created for my MS Excel Guest Posts Submissions Manager & Performance Monitor, that I used it to choose websites to submit to, based on Alexa traffic and Google page ranks.

That was mainly for ease of explanation.

In reality, my preferred strategy is to periodically “identify” and submit guest posts to some big name blogs. However, I will actively look out for/evaluate and submit to lesser known blogs that I identify to fit into my target niche.

If you want to get your guest posts published faster, and not have to wait endlessly to reap the rewards for the efforts you put into writing them, you might want to do the same thing.

Any thoughts on this post?

What do you think about the perspective to guest posts submission discussed above? Has anyone got experience on the benefits (or otherwise) of going this route?

Share your thoughts or opinions by posting your comments!

UPDATE: MS Excel Based Guest Posts Submission Manager – 2 Videos On Youtube!

Watch the videos and you’re likely to come away with a few ideas of how to become more efficient in your guest blogging efforts. I’ll be writing a useful guest post on the steps involved in building a simple Excel based Guest Posts Manager like this one soon.

Send in your comments/requests: If you have any questions, comments or requests regarding this topic/application, I’d be glad if you post them right here. I’m trying to see if I can build this app to be useful to as many guest blogging enthusiasts as possible! (And if you want to send yours in privately, use this form).

Annotated screenshot image, showing how to view Youtube video in full screen mode

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In Video 1 of 4: I point out that you can build an Excel Guest Posts Submission Manager & Performance Monitor like this. Just watching these 4 videos can give you enough ideas to create your own custom spreadsheet based Guest Posts Manager.

In video 2 of 4: Continuing from video 1, I show how the Guest Post Manager can manage a huge list of target blogs. It instantly creates clickable links to each blog’s “Write for Us” page so you can submit with ease. And it also stores clickable URLs, traffic, link backs & other metrics for each published guest post.

Among other things, this application:

(a). stores URLs and Alexa traffic/Page Rank data for up to 1000 websites

(b). automatically generates clickable links for you to open the “Write for us” or “Submit Guest Post” page on the websites in your list

(c). also generates clickable URLs that open each of your published guest posts on the host blog

(d). Autocomputes a Weighted Average Performance Index (FWI) that identifies your best performing guest posts – AND presents it in an easy to understand ready-to-print dynamic
bar chart format.

Watch ALL 4 videos + get a FREE copy of this app ($500 USD value) at : http://spontaneousdevelopment.com/gpmanager.htm

Would Your Friends Welcome A “Friendly” LEPER? (How to Discern REAL Friends)

This morning I came across the following quote while reviewing past tweets by Corey Jahnke (@CWJahnke):

“The only man who makes no mistakes is the man who never does anything.” – Eleanor Roosevelt.

Do you have dreams or ambitions that haunt you because you keep letting a fear of making mistakes hold you back? Are you one of those who start each year setting ambitious resolutions only to falter when others question your sanity or ability to achieve? Have you ever felt “isolated” by disapproving friends and family members because you persisted in the pursuit of your valued goal, in spite of their advice to the contrary?

If yes, know that you are not alone. People, who achieve success by achieving the uncommon, often have to travel a lonely road to success.

Ask Nelson Mandela about the 27 years it took him (while “roasting” in jail) to bring apartheid rulers round to his line of thinking. The truth – as all success conscious people know – is that your conviction is what will see you through. Mandela’s conviction about his purpose led him to become a living legend today. But the road was not smooth.

When many people start out, they will often have heard stuff like those I’ve outlined above. However, as human beings we hear a lot, but consciously apply too little. Today’s fast paced world makes us even more distracted. We never pay close attention until something hits us where it hurts. Then we start looking for solutions – often desperately.

Human beings have a need to experience things in order to retain what they learn for the long term. That’s the reason why even when we were told as kids that the kettle is hot, very many of us never really listened to our parents until the day we got burnt while fooling around in the kitchen. The cycle repeats itself with our own kids.

To consistently succeed at anything you set your mind on, you must accept that intelligent mistake making will help you learn. You’ll need to take risks. Leave your comfort zone. Do the unfamiliar. Without going out on a limb, it is unlikely that you’ll be doing anything out of the ordinary or note worthy.

Making mistakes means you will not always come across as being “cool” to those other “safe playing” friends, relatives or associates watching from the sidelines. During the time you’re trying and failing at reaching your goals, some may be sneering or laughing in the background…sometimes to your face.

After the news has filtered out that you have (once again) “failed” at your new attempt, even those who stayed in touch may begin to carefully distance themselves. The could for instance fear mockery from others.

It is important that you welcome and relish periods like this, because they present you a perfect opportunity to know those who really like you for whom you are, and NOT just for what you are (e.g. a celebrity) or what you own (riches).

A lot of people miss out on gaining this extremely liberating insight into life. I come from a culture in which “friends” and relatives (no matter how distant) frequently announce their relationship to successful people to gain the respect and admiration of others.

Indeed, some celebrities get accused of failing to pay such friends and relatives visits whenever they are “in town” for instance They’ll say:So, you’ve forgotten us so quickly now that you’re successful? When was the last time you visited us at home? You’ve got to come over and stay the weekend next month. We absolutely insist.”

Fast forward to 2 years later, after the “celebrity” has run into a patch of bad times. Maybe he’s been the victim of an elaborate scam that forced him to adopt a modest lifestyle while trying to start over. The news would have spread quickly.

And when he shows up at the same relatives’ place to ask for a loan, he may be accorded a guarded reception. Suddenly there may be little if any enthusiasm to see him. And the entire proceedings during the short lived visit would be tense and uncomfortable for all present. When he gets up to leave, they most likely won’t ask: “What, you’re leaving so quickly?” If anything, they will appear in a greater hurry to get to the door than he is!

And that’s probably the closest most people not afflicted with leprosy, may ever get to experiencing what it feels like to be a leper. Like I tell people based on my personal experience, if you want to know those who really like you for who you are, watch what happens if/when bad times appear. If such times don’t show – and you’re keen – try the trick of “pretending” that things are not going well for you.

Note that it may take a while to see the ripple effects. People like this generally stick around to see if things will get better. If you keep it up long enough, they’ll show their true colours. Some will come to see what they can get off you in your vulnerable state. But most will simply disappear – and won’t even return your calls. You would have become a leper in their eyes. And no matter how “friendly you try to act, they’ll be resolute about keeping you at more than arm’s length.

The irony is that when a person is successful, but won’t let them get close to him/her, these same friends and relatives (and even strangers!) readily accuse him/her of being “unfriendly”.

Isn’t it funny how the successful person who chooses to be friendly and makes him/herself available to them, gets conveniently dumped or even ostracized as soon as misfortune befalls him/her?

Here’s what you should take away from this: You can never be sure why people choose to befriend or associate closely with you – especially when you’re doing well. Develop the ability to better identify those who seek you out for selfish gain, so you do not waste energy investing emotionally or otherwise in building relationships with them.

To become successful – and stay that way – you must surround yourself with the right kind of people. True friends will readily support you regardless of what happens – even if you get falsely accused and it’s in the news. When the inevitable challenges come, if you don’t have such people in your inner circle, you could end up being a friendly leper no one likes!

 

Blogging, Article Marketing, & 21st Century Illiterates

Since 2003, I have actively used my writing (articles, reports etc) to promote different aspects of my business to potential customers. The (well) written word has always had this powerful effect on people.

I have learnt from personal experience – and observation of others over the years – that creative writing, weaving useful information with promotional copy, in a way that does not offend, can generate valuable sales leads.

In June 2012, after changing hosts, and re-organizing my website content, I launched this Word press blog to manage the changing content I have been serving to my different target audiences since 2005, when http://www.spontaneousdevelopment.com first came online.

This blog aims to attract buyers for NOT one, but a variety of services (and products) I offer:

  1. MS Excel-based custom spreadsheet software development
  2. Web Marketing Systems Development (including web content writing)
  3. Best Practice Systems Development/Extension Advisory Services Support for Farm Businesses.
  4. Performance Enhancement Talks, Seminar and Coaching Programs for my target audience of Entrepreneurs, Corporate Decision Makers, Employees, Parents, Teachers & Students.

This Blog Is Part of a Larger Web Marketing System

Using my skills as a multipreneurial service provider, I deliver products and services that help clients achieve their goals at work and in life, with less effort, and at less cost.

This is what I do – and it’s why I call myself a Performance Enhancement Specialist. There’s a good chance that you belong to one or more of the groups I identified above. And that means I may be able to help you.

The above is why even as I publish new posts on this blog, I WILL progressively relocate my over 171 articles from my main website (http://www.spontaneousdevelopment.com) into it, so that they can be more easily found by people who need them. This also will make it easier for me to update them – the static HTML pages built in Dreamweaver over the years, always made doing that a bit tedious in the past.

Data/statistics for my articles have helped me identify topics attractive to visitors fitting my client profile. I’ll be publishing posts here, to serve more of such audiences. By implication therefore, this blog is now an integral part of my re-invented Web Marketing System.

What I’ve enjoyed the most about using my Web Marketing System, is that it has repeatedly served as a SELLING TOOL with which I have closed profitable sales opportunities with clients. In many interactions with prospective clients, I have successfully used different aspects of my web marketing system in face to face meetings, to demonstrate to, and convince them to engage my services, or extend my mandate.

And this is apart from people who have purchased my products online after finding them through an article I wrote on a subject that interested them.

So, if you’re here and wondering why I have IMPORTED my write-ups labeled with dates going as far back as 2003, into this blog, the above clarification should hopefully have answered your question(s).

High Website Traffic May NOT Necessarily Win You Clients

Here’s the most important lesson I’ve learned in using my website as business marketing tool. This is a truth that I always make a point of alerting clients to – IF they listen:

You do NOT need tons of website traffic to sell your services. Depending on the kind of service you provide, it is actually possible to get more business than you can handle from as few as 1 to 3 clients in a year.

So, your website and all your web marketing efforts can be deliberately set up to CONVERT such high value/premium prospects into clients when they visit it.

If ten such people visit your site in one year, and one or two engage your services, you would be better off, than if a million visited but none stopped long enough to buy. Same rule applies when selling products. Some information products cost $29 USD. Others cost $3,500 USD. The two products may not target the same kind of visitors or require equally high traffic.

I operate this blog based on the above insight – gained from experience. And I also put my understanding of this fact, to the best possible use for my clients.

How I Can Help YOU

We all have our strengths. My greatest strengths are my adaptability/work related stamina, quick-learning skills, versatility and resourcefulness. I have used them to the benefit of my employers in the past, and clients MANY times since becoming self-employed over 10 years ago.

It’s those same multiple competencies that I now offer to any visitors to this blog who may seek solutions I offer. As long as you are sincere, and prepared to provide a clear brief about what you want done, you WILL get value for your investment in my services.

Take a tour of this blog, and review the depth and variety of experience based content on offer. Notice the deliberate effort made to include anecdotal accounts ane industry relevant research based information, to enrich your reading experience. That’s what will demonstrate to you that this blog is NOT an ego trip.

There’s more to see on www.spontaneousdevelopment.com

This blog is however NOT all there is. I say this at the risk of stating the obvious. I have set it up to make it easier to create, and maintain NEW useful content to visitors – some of who may fit my desired client profile.

However, I’ll also be incorporating links to different sections of the larger website in some of the write ups that are related to the theme or subject of any post I make.

Four key areas I will incorporate links for are:

(1). Creating automated MS Excel applications

(2). Developing low cost Web Marketing Systems

(3). Providing Farm Business Best Practice Ideas and Solutions

(4). Performance enhancement learning events

(5). Information products

FREELANCE WRITING

As you will see from the link provided at the top of this blog, I offer to write for interested persons. Since 2004, I’ve done A LOT of freelance writing for clients (in a wide variety of industries) in the course of developing web marketing systems for them.

Do You Have A Topic/Subject or Theme You would Like Me To Write A Blog Post About?

If yes, click here to send in details of your request for me to write on it.

You can use this as a risk-free way to evaluate the quality of my writing, if that aspect of my services interests you.

FINAL WORDS: About Article Marketing

From 2005, I leveraged articles marketing online, to attract traffic and generate pre-qualified leads for the services I offer as an MS Excel-VB Solutions Developer and also a Web Marketing Systems Developer.

Articles Marketing helped me achieve name recognition quite quickly. And it also helped me sell many of my information products.

However, following the recent Google algorithm updates, article marketing as a strategy suffered a drastic setback due to the abusive manner (frowned upon by Google) that some people had used it to create duplicate content online.

As a result, I’ve NOT submitted any new articles to Ezinearticles.com since December 2011, because I’m trying to decide on a safe and effective way to continue using that strategy. Some people have already thrown the Article Marketing baby out with the bath water. I believe that’s a mistake. And it might cost them later. A smart way is always to adapt.

That’s what I do quite well i.e. adapt. It is also why I love the following quote:

“The illiterate of the 21st century will not be those who cannot read or write. They will be those who cannot learn, unlearn or relearn” – Alan Toffer

I believe article marketing done with integrity still offers major benefit. And it can be done to complement one’s blogging efforts. You just have to spend time learning HOW.

Now that this blog is up, I’m beginning to gain clarity on how I can use my Ezinearticles.com submissions to complement my blogging efforts.

Tayo K. Solagbade | 02 July 2012

Update(25th Aug. 2012) – I have since resumed publishing articles on EzineArticles.com:

1. 14th Aug. 2012 – Speaking Success: Abuse Your Audience and Lose Credibility (True Story).

2. 15th Aug. 2012 Ideas for Exploring Low Cost Feed Ingredients, When You Have No Laboratory On Your Farm

Click here to view my over 170 other published articles at the Ezine Articles Directory:

Why Do People Attend The Same Classes & Get Different Exam Scores?

Unlike machines which once exposed to the same inputs and conditions, are able to turn out similar performances, human beings are incapable of delivering uniform output when subjected to similar stimuli.

Recall back when you were in school. All the students in a particular group attended the same classes/lectures for weeks. Often, the teacher or lecturer would be the same person, possibly even using the same old notes from many years before. Yet, at the end of the semester or term, some students would score “A”s while others would score “C”s – and some would fail!

I have always wonderered what could possibly cause so much variation in the final performances of people exposed to the exact same “learning sources”. Admittedly, some students may do well because they are gifted in “class work” or academics. Oftentimes however, the reality tends to be that those who did not do well actually failed to make adequate personal efforts, to ensure they understood what was taught in class and prepare properly for the exams.

Similarly, whether or not an employee’s workplace performance improves will depend mainly on his/her readiness or otherwise, to use the resources around him to do so. If s/he decides for instance to practice some self-development, then reading a book on “How to apply Statistical Process Control” in the department’s manufacturing process, could prove just as useful as an expensive course on the same subject in a business school class.

Waiting for the company to send you on business school courses each time you want to improve yourself, may however not be realistic. Employees who become high flyers often do so by taking the initiative of managing their own training and development. I recall attending a management-training course in 2001, at Ijebu-Ode while employed as a middle level manager in a large multinational manufacturer.

During the course, we were taken through what my boss later summed up – quite aptly – to be a training on “Best Practice Management concepts”. About 14 management competencies, considered desirable in every good manager were elaborated upon. At the close of the course, the UK based expatriate facilitator encouraged us to read management books that could help us build on learnings from the course.

The books he recommended covered topics such as “Influencing others/Managing disagreements”, “Motivating others”, “Coaching others”, “Fostering teamwork” etc. After listening for some time as he elaborated on the benefits of the books, and the fact that we might have to part with some good money to get hold of them, I raised my hand. He signalled for me to speak, and I said (though not in the exact words below):

“Just a suggestion John, but I believe most of the competencies we’re discussing are actually quite well covered in a book written by Dale Carnegie titled “How to win friends and influence people” in very simple yet concise language. Many people will find the book invaluable as a practical guide to developing most of these competencies. Copies of the book are now locally available in Nigeria at N400.00. It’s that cheap because it is now reprinted in Nigeria – with permission – by an African pastors’ group based in Benin City”.

John went on to express his agreement with my comments, and confirmed that the little book did actually offer useful practical tips in the areas we had been discussing. The point being made here is that oftentimes what we think will require a complex solution, actually might be easily addressed using the simplest resources/methods well within our capability/control. There’s no point trying to kill a fly with a hammer.

Your development into a high flyer in your current workplace, is unlikely to require exclusive attendance of expensive courses. Most of what you need is already in your company – especially the on-the-job workplace experiences you can expose yourself to, in any department you fancy. You also stand to gain a lot from experienced employees (both subordinate and superior), from whose well of wisdom you can reliably drink to quench your thirst for knowledge that will take you to the top.

If you’re not lazy, and you adopt a pragmatic approach, you’ll rise quickly to any position you set your sights on by quietly acquiring useful knowledge and skills, then using them to excel in a way that impresses your company’s leaders. Sooner than later, they’ll call on you to show them more of what you can do. Why? Because your performance will make it obvious you can be more USEFUL to the company, if given a chance.

If your peers who joined the company at the same time as you did, fail to diligently pursue their on-the-job development in the same way, you’ll climb up the corporate ladder to recognition and prominence, leaving them behind.

Then they’ll find themselves getting asked by others in the company how come you’re up there, and they are still down there! The human tendency for non-uniform performance would have again manifested.

But at least for you, it would be a story with a good ending.

Good luck.

PII 059: Read This And Understand Why Your Internet Access Is Sometimes Slow

Do you know what happens when you type a web address or URL (like www.tayosolagbade.com) into your Internet Explorer browser’s URL entry bar, and click “GO” or press “Enter”? Read this article to learn what happens, and how/why this process sometimes can become slow to the point that it frustrates users like yourself!

(TIP: This article is 10 years old this month. It was first published online via spontaneousdevelopment.com – now defunct – on 1st March 2007 | I republished it via tayosolagbade.com on Jun 29, 2012 – and I’m re-purposing it here, as a public service via tayosolagbade.com/sdnuggets – my blog – today, 27th March 2017)

SCROLL DOWN TO READ FULL ARTICLE

Tayo Solagbade's Performance Improvement IDEAS(PI Squared) Newsletter

Tayo Solagbade’s
Performance Improvement
IDEAS
(PI Squared) Newsletter

Monday 27th March 2017

Logo - Tayo Solagbade's Self-Development Academy


NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016.
I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

************

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

PII 059: Read This And Understand Why Your Internet Access Is Sometimes Slow

Do you know what happens when you type a web address or URL (like www.tayosolagbade.com) into your Internet Explorer browser’s URL entry bar, and click “GO” or press “Enter”? Read this article to learn what happens, and how/why this process sometimes can become slow to the point that it frustrates users like yourself!

(TIP: This article is 10 years old this month. It was first published online via spontaneousdevelopment.com – now defunct – on 1st March 2007 | I republished it via tayosolagbade.com on Jun 29, 2012 – and I’m re-purposing it here, as a public service via tayosolagbade.com/sdnuggets – my blog – today, 27th March 2017)

Do you know what happens when you type a web address or URL (like www.tayosolagbade.com) into your Internet Explorer browser’s URL entry bar, and click “GO” or press “Enter”?

—————————————————–

Note: URL means “Uniform Resource Locator” and is the address for a resource(e.g. website) on the internet. It actually represents a unique string of numbers called an Internet Protocol(IP) address e.g. 164.205.65.105. Since words/names are easier for people to remember than numbers, URLs are used to specify website addresses – while the internet server “interpretes” it to mean the “number String” address equivalent.

—————————————————–

The following describe the sequence of events that occurs:

1. Internet Explorer sends the web address(www.tayosolagbade.com) to your ISP(Internet Service Provider).

2. The ISP sends “www.tayosolagbade.com” to the nearest node of the Domain Name Server(i.e. DNS, which is actually a set of databases shared amongst servers that stores the numeric addresses of Web sites. A new domain name e.g. tksola.com is added “or propagated” to these databases during the first few weeks after the domain name is registered. Only after this has been done, will it be possible to type the domain name into a browser and not get a “Page not found” error message).

3. The DNS returns the site’s numeric(IP) address to your Internet Explorer(watch the status bar of your browser when next you’re doing this online).

4. Your Internet Explorer sends the IP address to a router, which checks the traffic on the Internet, and finds the least busy path to the server containing the website(www.tayosolagbade.com) that you’ve requested.

5. The server receives the IP address, acknowledges receiving it(your status bar may momentarily read “website found”), then places the request in a queue to wait until earlier requests(by you or others e.g. when many people are trying to go to yahoo.com) have been fulfilled by the server.

6. The server then sends the website’s default page(index.htm for example) back over the Internet to your ISP, which then sends it to your computer.

The process described in 1 to 6 above normally happens within seconds, even with a slow internet connection.

When you browse using a fast connection(e.g. broadband/ satellite), the entire process can occur in an instant.

However, sometimes when the ISP has a problem and/or its resources are overloaded say due to many users online at the same time, prolonged access times can result.

That’s when at steps 5 to 6 you find yourself waiting for what seem like prolonged periods for the webpages you requested to appear.

So, how does the above information help you?

Well, for one thing, you are now equipped to understand why this happens, when it does, so you should feel less frustrated, if at all.

Secondly, this knowledge puts you in a position to communicate more intelligently with the administrator/ support staff for your Internet connection about the problem.

Thirdly, this useful knowledge puts you in a unique position to educate other internet users who experience similar problems.

Share this with someone you know would benefit from it.

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app – watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

SDN Blog™

New posts from last week*

Monday:

[Wednesday]:

[Thursday]:

Empower Your Child to Develop Market Relevant Income Generating Competencies [True Story]

[Friday]:

N/A

[Saturday]:

N/A

[Sunday]:

[VIDEO] Excel Heaven Tutorial  09: Using Relative & Absolute Cell Addressing To Save Your Time and Effort In MS Excel

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

Home |About | Contact | SD Nuggets™ | Speaking/Web Marketing IDEAS | Web Marketing Systems | Freelance Writing | MS Excel® Heaven™ | Cost-Saving Farm Biz Ideas

How To Be A Jack Of Many Trades™, And Why It Can Make You Succeed More Often (Based On Real-Life Practice)

Not many people have the ability to competently carry out multiple tasks simultaneously, and deliver satisfactory results on each task – consistently. Fewer still are comfortable with continually learning to do many things at the same time. Yet, in every society we find there are always a select few who seem to thrive doing just that. Expressions in daily conversation coined to describe such persons include “man-of-many-parts”, “one-who-wears-many-hats”, “multi-talented”, “multi-skilled”, “versatile” etc. This article describes an unusual – but well established – practice in which certain individuals intelligently combine their(sometimes self-taught) skills in a variety of related fields to successfully – and repeatedly – deliver desired results( to employers), or products and services(to clients/ customers).

First published online: 2006

(This article is one of twenty-five(25) contained in Tayo Solagbade’s Ebook titled “25 Articles/True Stories On Self-Development, Entrepeneuring & Web Marketing To Help You Succeed More Often) Continue reading

Do You Need A Business Plan, If Your Biz Idea Is New, Untested Or Unproven?

Business plans can be very useful instruments for raising capital from prospective investors and also for managing daily operations of the business post-take off. However, preparation of business plans is normally based on review/analysis of historical data from similar businesses operating in the market place. The situation however becomes different, when someone comes up with an idea for a product or service that is totally new i.e. unheard of, untried or unproven in the market place. There would be no reliable pre-existing data with which to do say a SWOT analysis. Any attempts would for the most part be based on weak assumptions and mostly conjecture. This article offers any start-up nursing such unproven business idea(s) a proven path to follow based on the real-life experiences of others who were faced with a similar dilemma at some time in their entrepreneurial careers.

First published online: 2005

This article is one of twenty-five(25) contained in Tayo Solagbade’s Ebook titled “25 Articles/True Stories On Self-Development, Entrepeneuring & Web Marketing To Help You Succeed More Often) Continue reading

Become UNSTOPPABLE By Having “Blind Faith” And “Refusing To Recognise Failure”

One truth I have come to realise is that when it comes to our WILLINGNESS to pursue and achieve challenging life goals, people are NOT equal. Some people seem to be unable to sustain their efforts to achieve the most basic of needs, even when not doing so causes them to suffer needless discomfort and lack.

Yet there is another group who seem to know just when and how to turn themselves on to match any form of difficulty that may come their way, such that they always come out on top. These people maintain a tough mental attitude seemingly impervious to the discouraging reality of their environment, and so carry on till they achieve their goals.

Very often the difference between these two groups is that individuals belonging to the latter group(like Nelson Mandela, and Abraham Lincoln) use “Blind Faith” and “A Refusal To Recognise Failure” to successfully pursue their goal(s). Read this article to learn more – you get to download a FREE inspirational MS Excel mindmap based on Abraham Lincoln’s Life.

First published online: 2006

To Be Unstoppable, You Must Want Something BADLY Enough!

Les Brown in one of his books challenges the reader not to be put off by initial setbacks – asking him/her to be “unstoppable” instead. Sometime in 2002, while delivering my flagship business marketing talk titled “Ten Ways You Can Use Self-Development To Create The Future You Want” to students in the main auditorium of the University of Lagos, I recall responding to a question by saying: “How badly you want something, will determine how far you will be willing to go to get it”.

The above mentioned philosophy is one that has guided me in my self-development efforts for most of my adult life. It is what has made me extremely effective and efficient in making myself acquire ANY new knowledge, skills/competencies that I identify as essential for achievement of any goals I set for myself. Many people who know me have continued to be amazed by my ability to do this. In fact it once made a senior colleague in my last workplace ask me: “Tayo, what is the secret?”.

My response was something like this: “There is no secret. I just convince myself of what I need to know/do in order to achieve a particular objective and then DO IT repeatedly, with a single minded commitment that recognises NO obstacles or limitations until I am done“.

I think this attitude, is what the overall head of my last workplace – Andy R. Jones(Operations Manager, Guinness Nigeria Plc, Benin Brewery in 2001) – must have seen in just 11 months of my reporting to him, that made him say during the departmental send-forth ceremony organised for me(after I resigned to start my business in 2001 December) that “Tayo simply refuses to fail!”. (See my article titled “Should You Quit Your Job Or Start Your Business Part Time?” to read the comments Andy went on to “hand-write” in two – farewell/xmas – greeting cards he sent to me, few days before I finally left).

It is also the above mentioned philosophy(i.e. How badly you want something, will determine how far you will be willing to go to get it) that has enabled me consistently overcome (and make progress – sometimes by taking “baby steps” – in spite of) EVERY single setback, or obstacle that I have encountered over the past five years, to be where I am today as an entrepreneur. My message to you through this article therefore is that if you want to be unstoppable, i.e. to be able to make progress towards ANY goal you set for yourself in life, in ANY environment(and no matter the limitations), you MUST ensure your goal is something you want BADLY enough to be willing to go as far as necessary and keep going for as long as necessary, UNTIL you achieve it.

Doing the foregoing will require that you:

a. have BLIND FAITH(which will make you believe you will get there even if everything around you suggests otherwise) and

b. REFUSE to recognise failure(which will make you continue even when it looks like you have been defeated e.g. people are telling you to give it up or saying “Don’t you know when you’re beaten?”).

A Word Of Caution – Don’t Beat Your Head Against The Wall!

Please ensure you apply what I said above with the understanding that your set goal and adopted strategy will have been chosen/thought out in a manner that ensures you are not going to be beating your head against the wall. As Burt Dubin noted in one of his articles, you might have to follow a different route to achieve your goal, because you may encounter obstacles that cannot be surmounted, and which would be better dealt with by finding a way AROUND them instead of THROUGH them!

James Cook also suggests keeping an open mind about WHAT you want to do(Or WHERE you want to go), and HOW you will go about doing it(or getting there). According to him, your original plan may not work exactly as you intended, so that you may have to create a new one, which could see you ending up succeeding in a vocation far away from that which you originally started out to do – as was his experience(and that of Henry Ford, PLUS Thomas Edison).

To Be Unstoppable You Must Be Willing To Get Up EVERY TIME You Fall

Fran Tarkenton once wrote that true/successful entrepreneurs are often people who have failed in a number of past business ventures – BUT refused to stay down after they had fallen.

One truth I have come to realise is that when it comes to our WILLINGNESS to pursue and achieve challenging life goals, people are NOT equal. Some people seem to be unable to sustain their efforts to achieve the most basic of needs, even when not doing so causes them to suffer needless discomfort and lack. They are unable to endure the sometimes prolonged pain and suffering that can be initially part of such struggles. If you are like this, it will be difficult for you to develop and maintain “Blind Faith” and/or “Refuse To Recognise Failure”.

Yet there is another group who seem to know just when and how to turn on themselves to match any form of difficulty that may come their way, such that they always come out on top. These people maintain a tough mental attitude seemingly impervious to the discouraging reality of their environment, and so carry on till they achieve their goals. I provide – further down – evidence confirming that Abraham Lincoln and Nelson Mandela successfully used “Blind Faith” and “A Refusal To Recognise Failure” to achieve the great feats for which they are today acknowledged.

How To Develop “Blind Faith” And “A Refusal To Recognise Failure”

1. Choose A Goal You Have Passion For/Conviction About:

As I have said elsewhere, without passion for a cause, you cannot have conviction to pursue it. Without conviction, you cannot stay committed to it over the long term. Without commitment that is based on a conviction about your cause or desired objective, you will not be able to sustain the positive upbeat mental state needed to persevere UNTIL the set goal is reached.

In other words, mental toughness or the right mental attitude cannot be developed based on nothing, You must first of all have a purpose set in your mind that you wish to achieve, because it is very important to you. That desire is what will fuel your other emotions and ultimately manifest in a “hunger” that feeds your mind – making you unwilling to stop UNTIL your aim is achieved.

2. Read About(And Study/Listen To) Others Who Have Done It:

When you read/hear about how a real-life person endured similar or possibly greater suffering to record a noteworthy achievement, that knowledge is likely to inspire you to persevere if/when during the pursuit of your own goals you encounter similar difficulty. Books have been said to “strengthen the mind” – I mean non-fiction books about real people, who recorded inspiring achievements. That’s why many successful people openly acknowledge one or more books as influential to their development and success.

Numerous great achievers, with little or no special abilities, and who in their early years even struggled with some of the more basic activities in life, credited their reading habits, and studies of the lives of those who had already done what they wished to do, as the reasons why they eventually achieved notable success.

The steps I have just described above result in the condition described by Napoleon Hill as “Blind Faith” and a “Refusal To Recognise Failure”. These two states of mind produce in an individual so driven, a level of mental toughness that very often helps him/her achieve what would otherwise be an impossible goal.

It does NOT matter if the person is 3 feet tall, a stammerer, blind, lame or hunch-backed. As long as s/he has blind faith and refuses to recognise failure, it will only be a matter of time before s/he records significant success(es) that the world will have no choice but to acknowledge.

The following individuals achieved fame/fortune despite the initial limitations imposed on them by fate or their circumstances/environment:

1. Julius Ceaser was an epileptic.

2. Chief MKO Abiola(Late Billionaire International Business man/President Elect for Nigeria’s cancelled 1992 elections) once sold newspapers.

3. Collin Powell’s first job was as a floor mopper.

4. Charles Dickens was lame.

5. Plato was a hunchback.

6. Albert Einstein’s teachers said he was “dull-witted” and “would never amount to anything”.

7. Thomas Edison’s teachers concluded he was “addled”(his mother disagreed/decided to teach him at home. We all owe her a debt of gratitude for doing what she did).

8. Abraham Lincoln had few months of schooling, then spent almost 30 years( from the age of 22) failing in the pursuit of virtually every major goal he set for himself, UNTIL he tried to become President – and succeeded!

How Long Should It Take You To Succeed?

Click here to view a mind map that answers this question

by using Abraham Lincoln’s life as a case study

I believe the ONLY correct answer to this question is: As long as necessary. You can set a desired target date to achieve your goals, but you CANNOT force yourself to succeed on that exact date, if it happens that your plans do not make it possible for you to do so(Recall Napoleon Hill’s advice that whenever you experience failure, you must take it as a sign that your plan needs more work).

That’s why it’s not enough to know how to do something. You must also develop the mental stamina to cope with the attendant challenges/difficulties that will come up when you are engaged in your chosen endeavour. Sadly, this requirement is not recognised by a lot of people. As a result, when the delay in appearance of the desired end result is prolonged, they soon become willing to compromise by giving up their set goal and accepting to do something else – or simply going back to what they were comfortably doing prior to taking up the new challenge.

Yes, this aspect of a success conscious mental attitude is what a lot of people do not realise they lack, especially when they start preparing to pursue a goal like starting a business. They would often have consulted the right people; attended the seminars; mastered the technical aspects of running the business. BUT they often neglect to develop the mind set/mental attitude needed to keep going when their plans fail to work as expected.

As a result, they are unable to internalize the following dictum: “When the going gets tough, the tough get going”(Which is actually much easier said than done!). This prevents them from digging in to discover the “wisdom” necessary for survival/success in the real business world. They take these aspects for granted and many, very many, find this to be their undoing in the end.

Abraham Lincoln – A Man Who Knew Where He Was Going, And Was Prepared To Keep Going UNTIL He Got There

In the case of Lincoln, every time I read through the various accounts of his many failures, I cannot help thinking “What audacity: For a guy who had failed in so many lower pursuits, to STILL have the guts to aim for a goal as high as THE Presidency!!“.

That’s probably the best example of BLIND FAITH and A REFUSAL TO RECOGNISE FAILURE at work! Incidentally, I find it a bit intriguing that Lincoln got elected president in 1860, and died five years later, having served out his term, in 1865. Almost like he “felt” he had achieved his purpose on earth – what a way to go! Some people would have “died”(figuratively speaking) much earlier, if they were confronted with repeated failure like Lincoln was from the age of 22(when he first failed in business) till he clocked 51 years, and became P-R-E-S-I-D-E-N-T!

The world steps aside for the man who knows where he is going” – Abraham Lincoln

Download YOUR Copy Of A Mind-Map On Blind Faith, Based On Lincoln’s Life

I have created a special mind map chronicling the notable failure events in Abraham Lincoln’s life, including the time intervals that passed between EACH failure. The objective is to help the reader put into perspective the tremendous amount of self-belief, and indomitable spirit of this great man that made him carry on, even when countless failed attempts suggested he could not achieve the different goals he set for himself at different times. Hopefully, you will be able to draw inspiration from that mind map’s contents to keep going UNTIL you succeed in achieving your own set goals. Click here to view the mind map now.

Enter The Mind Of Another Great Achiever Who Succeeded By Having “Blind Faith” And “Refusing To Recognise Failure”

Nelson Mandela! He spent 27 long years in prison, during which time he repeatedly REFUSED to give in to pressure to change his position on apartheid. His mental toughness derived from a conviction that was based on the vision he had for his people.

Personally, I think it is important for every human being to always reflect on the words s/he utters from his/her mouth to ensure what s/he truly means or believes is what s/he says. When people talk about Mandela and refer to his 27 year stay in prison, very few think of the real-life implications in terms of the prolonged period of delayed gratification he had to endure. Mandela obviously believed what he said about stopping racial discrimination in his country, which explains why he was willing to give up almost three decades of his life to achieve it.

Come with me on what I will call a “layman’s psychoanalysis” of Nelson Mandela’s prison experience, and gain some insight into what he had to endure during that period.

Forget the historical background details. Start from the prison entrance. Suddenly he could no longer simply get up and walk out through any doors he wished, at will. He had to ask for permission or wait till the specified times when others like himself in prison would get a chance to go out on walks etc. He no longer could see his wife or family/friends at will. He could no longer simply get up and make phone calls to anyone he wished. He could not observe public holidays and go on picnics with family/friends. When famous musicians performed he could not be there…etc

Now to the time dimension. One year passed. That was still ok. Then three passed. Later seven. Then TEN years passed! How many people who used to visit him do you think still continued visiting him in prison at this time? And how many of those who were still visiting him do you think were still as convinced as they were in the beginning, that he should not compromise his stand in exchange for freedom. And what was he thinking himself at this time?

I do not have the answer to the above questions. However I am sure it would have helped for him to hear of the many events(musical concerts etc), annually organised to campaign for his freedom.

BUT that knowledge, though morale boosting, could not possibly have reduced the difficulty of being in isolation for so long. I mean, even if people on the outside say they are fighting for you, you ALONE know what it feels like to be IN THERE, continually denying yourself so much!

Let’s finish the time “thing”: At a point, twenty years had passed and he was still in prison. Then as it almost became thirty years, he was released! Think about it this way: A person who was born in the year Mandela went into jail, would have become a mature adult of at least 26 years of age by the time Mandela was released!(As a child, I grew up hearing “FREE Mandela songs” played by musicians in my country, so in many ways I can relate to this).

Before Mandela’s release, there were probably some people who wondered to themselves – and probably to his hearing – why he did not just give in and accept the apartheid government’s proposal/conditions.

But he did not. What could have made a rational man, a lawyer by training, continue in what at the time must have seemed a hopeless crusade that threatened to make him “waste” the rest of his useful life in prison? It could ONLY have been blind faith, and a refusal to recognise failure.

An Exercise For You To Do: Try staying in ONE little room without making contact with people or having access to basic conveniences you’re used to for just ONE day, and see how you feel AFTERWARDS.

Then imagine having to endure that and more for 27 long years!! Actually, your imagination would fall short(as this is best appreciated through direct experience) – but you’ll hopefully get some idea of what it feels like.

Summary: That It “Looks” Like You’ve Failed Will NOT Mean You Have!

To succeed, one must keep one’s eyes focused on one’s destination, not where one has stumbled” – Nigerian proverb seen on a billboard along the third mainland bridge leading to Victoria Island in Lagos.

When you fearlessly pursue excellence by repeatedly failing and learning from those failures in order to succeed at newer and higher levels in life, you ALWAYS gain an edge over those who choose to play safe.” – Tayo K. Solagbade

Many successful persons interviewed by Napoleon Hill confirmed that their eventual breakthroughs came at a time when it appeared they had been overtaken by defeat. Hill consequently went on to describe failure as being “tricky”, with a penchant for “tripping” a person when s/he is close to success.

And THAT is why you need to have blind faith and refuse to recognise failure – IF you want to be UNSTOPPABLE!

…a multi-disciplinary blog for people passionate about reaching their goals!