This 2014 article I published on my blog, features a hypothetical case of Rekiya, a chartered accountant, who left her salary job after 15 years, and launched her own consulting outfit. But after 6 months finding client business was tough.
She contacted friends, relatives, former colleagues and associates, but as always happens, people may know and like you.
However, if they do not have a “felt-need” for what you offer, they are unlikely to buy from you! They wish you well and so will try to be nice. But they may not respond with the interest that a total stranger in actual need of your solution will.
If Rekiya was a friend of mine, the experience based ideas I share in this article are some of what I would suggest to her.
Click HERE to download a PDF version of this 2nd April 2014 article you can read offline.
Posted on 8 July 2022
Tags: [FREE PDF] Why Marketing to Strangers Yields More Success
About the Author
Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.
Since 2002, he has earned multiple streams of income providing individuals and organisations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).
Tayo is the author of the Self-Development (SD) Bible™, the popular Livestock Feed Formulation Handbook, and developer of its accompanying Excel-VB driven Ration Formulator - as well as the increasingly popular Monthly Poultry Farm Manager app.
On 1st April 2013, Tayo (who reads, writes and speaks the French language) relocated to Cotonou, in the French Speaking Benin Republic on the first lap of his slow travels across the West African region. His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
When he's not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog - on which he also publishes previews of paid issues of The Farm CEO™ Newspaper (www.thefarmceo.net), in addition to his FREE Weekly Public Speaking/Web Marketing IDEAS newsletter - which he uses to promote Burt Dubin's Public Speaking Mentoring service to experts across the African continent.
Visit Tayo's Flagship Performance Improvement website to download over 10 performance improvement resources to boost your personal and work related productivity.
Join Tayo's international community of fans on his Flagship MS Excel Heaven Facebook page (click here). You can also connect with him via Twitter (@tksola).
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