[NB: This is a transcript of my New Year audio message]

This is Tayo Solagbade, and I want to challenge your thoughts a bit in this short audio clip I’m doing, with regard to the issue of jobs availability, unemployment locally in Nigeria, in Africa, and loss of jobs by people who are Africans based abroad in diaspora, and who are being probably sent home, losing their jobs and having to return home after decades working overseas.

And the fact that they were told "Oh because there are no jobs" so there’s nothing esle to keep them there, and they have to return home, because those economies in Europe and America can no longer support them, and are trying to provide for their own citizens – the native citizens…

All of those theories…that’s why I’m doing this audio:

I want to pass a message to the individual who fits any of those descriptions…

Maybe you’re somebody locally in Nigeria or Africa who cannot find a job, lost your job, are looking for a new job, or a better job…

Or you’re somebody who has been abroad, and you’ve lost your job, cannot find a job, are looking for a job…

Wherever you may be operating from or may have been operating from, I just want to tell you something:

The truth of the matter is that what your experiences and circumstances turn out to be in life, will be 99% within your contol!

I am not God – of course! – and I am NOT a magician.

But I am telling you this because it is the way I have lived my life, and I’ve seen the results every day: My life is a miracle, and my life is proof that the Creator will reward those who put in the effort to make themselves better, with faith and persistence.

So I want to tell you, that no matter what anybody is writing in the papers, on the Internet, or saying on radio or TV, the truth is that YOU are the master of the ship of YOUR life!

This is NOT a motivational talk. I am going to give you specific ideas you should take and apply in your life, if you know you don’t want to be one of those sorry statistics they’re gonna reel out at the end of the year saying "Oh it was a rough and tough year for people".

The truth of the matter is this: Because you are a child of God, YOU and WEALTH have an affinity for each other.

Understand that unless you do not have faith in YOUR Creator, that is the only reason you will accept that there is going to be a gloomy year: "Er this year is going to be a gloomy year, because of the lack of oil…"

All of that is just "story". It does NOT apply to everybody. It applies to those who accept it as their reality.

If you don’t accept it as your reality, and you take ACTION to make it NOT be your reality, it will NOT be your reality.

Now specifically, what I wanna tell you is this:

You need skills – and you need to acquire and develop skills that the market in which you are going to function – or the market you want to target – will appreciate enough to pay you profitably for.

If you are NOT willing to do that, then FORGET about dealing with hard times or winning in hard times or overcoming hard times.

You must be willing to adapt by acquiring and developing skills, knowledge and attitudes that will help you flourish and overcome any adversity or changes in your fortunes that may occur…

Because life is NOT a straight line graph. Life is not a bed of roses. We know this and yet we behave as if we expect it to be like that.

You cannot say you want to be successful, in spite of fluctuations in fortunes of societies and people around you, and then you still sit around doing what you were doing last year, 2 years ago.

You have to be willing to study trends, anticipate changes, and adjust yourself accordingly to make the most of waves that are going to come your way – or get thrown your way by life.

So skills are the key to your survival.

When I talk about skills (I mean) skills in any area of endeavour whatsoever. Whatever your talents, whatever your abilities are, you need to be able to identify skills that are marketable, that can make people pay you money to apply those skills for them – to their benefit.

Okay?

If you’re able to do that, you will never have a problem. Yes there will be ups and downs, but you will always have the answer.

You will always know that all you need to do is to apply yourself, make changes to your strategy, and still apply yourself again, and you will get the results you want.

I’m gonna give you a specific example.

For Africans in particular…as a matter of fact, for anybody anywhere in the world, the truth of the matter is that the Internet, PC and Internet technology, in conjunction with the use of smart phone technology and all of that – all the telecoms resources that we have today, that make this world such a rapidly changing marketplace.

If you can find a way to link what you do to the use of PC and Internet resources, you are going to succeed no matter the area of endeavour you are in.

It’s just going to be a matter of you using your creativity.

Specifically, if you can find a way to help people solve problems they have in:

a. the use of PC and Internet technology

b. the use of PC and Internet technology to achieve their offline goals.

If you can do one of those 2 things, you will not have a problem finding income that you need to live well, even in the hardest of times.

If you’re somebody that is creative, then you can develop solutions that are digital that people can buy from you, and that has nothing to do with what you studied. It has nothing to do with whether or not you’re in paid employment. You can do this at night, and resume at work by 8 and still do it when you get home at night again.

This is the thing. You need to stop thinking conventional. You’ve got to be able to think outside the box – in fact just get rid of the box completely!

If you’re unwilling to do this, then expect your road to be rough in 2016 and beyond.

But if you’re willing to think the way I’m talking about, then I assure you nobody can stop you from growing your brand, no matter what area of endeavour you’re in.

And you will always find yourself thanking God, living a life that is glorifying to him, because people will be asking you: "What is your secret?"

Because even when people are complaining, you will not be complaining , you will be giving thanks. You will be expressing gratitude.

So, don’t let anybody tell you that there is one gloomy prediction that is going to apply to you. It is a decision you can take. You have the power in your hand to decide how your future will be – with faith in God, and with the willingness to apply yourself with persistence.

If you do these things I describe in this audio, or those that you find when you check out my website – www.tayosolagbade.com – your story will be different from others.

To get a copy of the MP3 recording from which this transcript was made, click here to send me a web form request.

“Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength.” –Arnold Schwarzenegger

Think your problem is worse than other people’s? If YES, then let me start by warning you that thinking that way is VERY likely to be a mistake. And if you go on thinking that way, you will end up believing that no one can help you. Funny thing about our thoughts, when repeated long enough, is that they tend to manifest in the physical just as we imagined them.

In otherwords, by thinking(to yourself) that there is NO solution to the problem(s) you have for instance, you could actually end up not finding any solution to it – no matter how much help you get!

In my language (Yoruba), we have a VERY wise saying that goes thus: “He that has a head has no cap, and he that has a cap has no head”.

The morale of that saying is that for each of us there will be different strokes or experiences. Life will dish out challenges to us according to our abilities.

We must therefore learn to avoid complaining and instead face whatever challenges we encounter head on. That way, we will not be overwhelmed by them. And if we hang in there long enough, we will breakthrough.

Jim Rohn wrote that even though life’s challenges will always give us reason to want to give up and/or complain, we must avoid doing either. And as he so rightly observes, complaining about our problems only “adds to the downward pull of life”. I think the irony of it all, is that just as you feel the struggles you are going through are the worst possible, there is quite often(if you look carefully and honestly enough) someone else who will tell you his/her own story and make yours look like a “fairy tale”!

A True Story

Let me briefly share with you the story of a fellow entrepreneur, who I will call Taiye, who during one particularly tough year(as he narrated it to me) had a barrage of bad luck thrown at him from every conceivable direction.

First, he – and his family – were thrown out by their landlady for not being able to pay rent. To earn income to supplement the little he brought in, his pregnant wife had to mount a stand along the roadside selling vegetables which he grew on a piece of land someone let him use.

Then one day she took ill(while still carrying the pregnancy), was admitted to the hospital, and for months barely hung on to life as he struggled to pay her mounting medical bills.

Despite all these he remained focussed, borrowed money when he could, did odd jobs and eventually his wife recovered, the baby was born safely etc. Looking back, he told me he never thought he would arrive where he is today. All those setbacks occurred at a time when business was really bad for him, making it all the more difficult and painful to go on.

It was – according to him – like a cruel conspiracy of fateful events had been visited upon him. Yet, he hung in there.

He also pointed out that his “hanging in there” successfully was made “easier” NOT because he never considered giving up, but because he had eliminated all possible sources of retreat (sound familiar?).

Use Bad Experiences As Stepping Stones To Succeed!(Another True Story)

I have had some nasty experiences driving along the Benin-Ore road(with my family in the car) on three unforgettable occasions. One time, my car stopped because of failed engine valves, a bad alternator and a resultant run down battery.

From 1.00pm in the evening till 10.00pm at night we were at Ore, where a team of “crack” roadside mechanics took my engine apart and put it back together – with me watching closely and asking questions(What I learnt that day about car engines, serves me well today!). After it all, we declined the offer to take up accommodation at a rundown motel there, and resumed our journey at 10.30 pm to get to Benin. I drove at over 150km/hr in the hope that armed robbers(if any) on the way would be too scared to stop us.

Apart from terrible potholes we ran into because of this, I also ended up losing a wheel cover. While sharing this experience with a colleague later on, I vividly recall him saying “I’ve never lost a single wheel cover since I started driving along that road.”

Although I did not take him up on it, that statement immediately struck me as rather naive. If a person measures his progress by the fact that s/he’s never had anything go wrong with his/her plans, then s/he is in big trouble. The only way nothing will ever go wrong with anything you do(or plan to do) is if you never do(or plan to do) something you have never done before! In other words you would be risk-averse. If you are, then you will also be success-repellent!!

My personal experiences as a person who has ALWAYS thrived(and often emerged better off) in the midst of problems and challenging experiences tells me you learn most, and mature faster, when you embark on intelligent risk-taking and mistake making.

So what if you never have a setback or nothing bad or embarrassing ever happens to you? That says nothing to anyone really.

If anything, it confirms that you will not be remembered for anything exceptional or outstanding either. Why? Because you would not have ventured beyond what you believe you can pull off. That would mean you will only be found doing those things you already know how to do – and most people are very good at that, so it wouldn’t be a great achievement by any means.

Summary

Athletes run up hills to build leg muscles and stamina. Running on level ground would have been “easier”, but would not push them to break new thresholds of performance. Those who work out – to build muscles – subscribe to the axiom “No pain. No gain” because they know if they do not continue to INCREASE the weight of dumb-bells they lift, their biceps/other muscles would NOT continue to grow in size!

The same rule applies in the intellectual realm:

“The brain that is not used suffers atrophy” – Thomas Edison

“The mind must be exercised if it is to grow and strengthen. The more you use your mind, the more it will improve your ability to think” – Jay Anderson

James Cook, author of the best selling book “The Startup Entrepreneur” called those bad experiences “Shrewd Instructors”. They teach hard lessons, which inevitably equip anyone who undergoes them, to succeed. A person who makes a habit of taking the short term comfort route by avoiding difficulty, adversity, hardship etc is likely to end up also “avoiding” long-term success, and may end up missing a chance(s) to achieve a worthwhile existence.

The following quotes sum it up quite well.

“If you would not be forgotten as soon as you are dead, either write things worth reading or do things worth writing.” – Benjamin Franklin

“A knowledge of the path cannot be substituted for putting one foot in front of the other.” – M. C. Richards

So, now that you know(or have been REMINDED of) the above BENEFITS, are you done yet with mulling over your misfortune? You should be. It’s time you went back out there to make things happen the way you want them to!

“The world steps aside for the man who knows. where he is going” – Abraham Lincoln