Category Archives: Recommended Websites & Articles

[Recommended Article/Website] Librarians Love It, and Everybody (Including You!) Needs It: The Secret You Need to Know About Ebooks – and ONE website that spills it!

[I am constantly on the lookout for useful articles/websites I can recommend to my readers. This is one!]

Here are excerpts with the clickable link to learn more:

Earlier this year, the price on the blockbuster book, The Girl on the Train, was slashed from $11.99 to $1.99 for one day only.

Previously, Gone Girl was discounted from $9.99 to $2.99, and The Da Vinci Code was given away for free for one week. In all three cases, the discounts were only available for the ebook version.
Most people were completely unaware of these huge deals.

A select group of readers, however, had the inside scoop on all these deals and more. They were using BookBub, a daily email that alerts readers to free and deeply discounted ebooks that are available for a limited time.

Over 5 million people have signed up for BookBub’s free service. Readers sign up with just an email address, and then select their favorite genres. Each day, BookBub sends an email with free and discounted bestselling ebooks in the selected genres.

Just click, download, and read on any device: Kindle, Nook, iPad, iPhone, Droid,

Continue reading

Protected: THE FARM CEO (Issue 43): Agribusiness Data Survey in Benin (Rabbits, Grasscutters, Snail etc; buying Maize, Soyabeans in tonnes, buying a tractor), Snail Farming Online Learning Resources List/Links, Do Not Use Book Values of Ingredient Nutrient Composition for YOUR Livestock Feed Formulation

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[Special Feature] Website Introduction to the World Famous Songhai Integrated Farming Centre

I write this at 1.55a.m Sunday 17th April 2016, from Porto-Novo in Benin Republic.

 

I’m here to gather information about various agribusiness issues based on plans I have, as well as requests I’ve received from several Farm CEO clients back in Nigeria.

 

One popular landmark here is the headquarters of the world famous Songhai Integrated Farming Centre.

 

Songhai Integrated Farming Centre

 

Below are excerpts from home page previews of what they do, with links to learn more:

At its core, Songhai is a development process that is in continuing Evolution, it is a laboratory for Africa and the world, a prime mover for the creation of a better tomorrow.

1. BIO-PRODUCTION

Songhai’s farming methods emphasize protecting the natural resources and the environment.

To do this, we integrate producing agricultural crops, raising livestock and fish, and producing energy. This demonstrates our commitment to helping human beings eat healthier foods and live better lives.

Read More

 

2. BIO-ENERGY

Combining plant and animal by-products to create mulch takes advantage of and enhances the rich environmental capital of Africa. It also can be used to produce an additional desirable by-product: Bio-Energy.

Read More

 

3. BIO-PROCESSING

Healthy people are a valuable resource for Africa. Songhai’s food products have added value because they are made from local organically-grown products and are locally processed using the highest standards in our Songhai facilities.

Read More

 

4. SONGHAÏ LEADERSHIP ACADEMY

The Academy is built on a framework for training future leaders who are equipped to lead the Songhai movement and support the development of Songhai centers throughout the world.

Read More

 

5. BIO-CONSUMPTION

At Songhai, we promote African development by providing a one-stop market and by offering communication, restaurant, and hotel services. This reduces the flight of capital out of Africa, (capital being exported from Africa hinders development).

Read More

 

6. LIBRARY

Songhai’s multimedia library contains materials that describe what we have SEEN and HEARD and LEARNED on our journey of discovery. Read beyond words and believe it for yourself.

Discover

Protected: THE FARM CEO (Issue 42): Bill & Melinda Gates Foundation: Agricultural Development: Strategy Overview, Smallholder Farming in Africa: 5 Major NGOs, Five Innovative NGOs in Agriculture

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How You Can Create Income Generating Assets Without Having a Job or ANY Money! (True Story)

The gentleman posted as follows:

“…so how can young people in South Africa create Assets with out having jobs?…”

This article is based on a comment I recently posted in response to the above question posed by a South African follower of Robert Kiyosaki(RK)’s Facebook business page, in response to a post announcing a new series of Rich Dad Financial Education Seminars.

rk

Details indicated the events were planned for certain locations in South Africa – but it was clearly stated that they would be conducted by RK’s team, and that he would NOT be attending.

Something about the comment posted by that South African, and the way he ended it, alerted me to the fact that the insights I’d gained over the past decade, about how to use RK’s ideas to make money using non-physical zero cost “Assets”

So, I decided to post a response to his comment.

rk1

By the time I was done, I realized others with similar need for insights would find it useful if I published it on this blog.

What follows below is the verbatim reproduction of my original comment…

If you mean physical assets like rental properties that RK often describes, persons without jobs would certainly struggle as your question implies..,

Such persons – indeed anyone – can however get started and grow his/her wealth using an alternative strategy of creating what I’ve named Digital Cash Flow Generating Assets (DCFGAs)

I’ve been reading RK’s books since 2000, and quit paid employment in Dec. 2001 to start my own business.

It took me years to find a way to successfully adapt his ideas to work for me, in my harsh socioeconomic environment of Nigeria. But my passion forced me think creatively in using his definition of assets as “anything that puts money in my pockets”.

I looked more closely at what he did and realized his real estate formula would not work so well in my society, for someone lacking ready access to tangible funds/risk capital, and reliable connection/networks etc

But I noticed he had quite a lot of passive income coming to him from his prolific authorship of information products. Apart from royalties from book sales, he also earned lots of money via licensing of publishing rights for his books and creation/sales of ebook, video, audio etc versions.

I realized I could focus on doing the same thing too I.e Monetizing my Expertise. The best part was that I built Excel VB software products for niche markets, but had previously focused on marketing them via pavement pounding/door to door selling and cold calling.

I realized I could get better results by building a digital marketing system and delivering my products online to buyers in complete packages.

It’s taken me time to perfect it, and I still continue to tweak, refine and reinvent it. But I can tell you that today I live my dream earning over 80% of my income passively.

If I could have done it, others can do it as well.

Below are links to 2 pages on which I share details of what I do and how I do it, with regard to using the above strategy.

1. The Best Way to Make Money (True Story)

2. Spontaneous Coaching™ Program: Monetize Your Expertise to Make EXTRA Money With LESS Effort by Creating Cash Flow Generating Assets (CFGA)™

I refer you to them simply to offer a real world example of what I’ve described here, and NOT in an attempt to recruit you or any other reader(s). I have no need to use such “tricks” because my marketing system drives pre qualified motivated prospects to me even while I sleep.

Hope this helps :-)

Tayo

PS: Hmm…I think I’ll publish this later today as a blog on my website, so others with similar concerns can read it.

Developing Positive Income Earning Competence In Nigeria Is The Key to Eliminating Corruption Amongst Nigerians [Case Study: Aljazeera “Africa Investigates” video report titled “Nigeria’s Baby Farmers”]

If you have not yet watched the Aljazeera “Africa Investigates” video report titled “Nigeria’s Baby Farmers”, starring Ghana’s famous under cover journalist – Anas – and Rosemary an investigative journalist from Nigeria, then click here to watch it now. The revelations of the sickening yet vibrant trade in babies, actively engaged in by hospitals and clinics, in connivance with the country’s infamous baby factories, are simply heart breaking.

However, for me, this video report further reinforces my belief that equipping as many members of society as possible with competent income earning capabilities, is a critical requirement, if they are to stand a chance of resisting financial pressures in their lives.

And that is the problem we face in Nigeria today.

What we see today – represented in the above mentioned video – is the irrefutable evidence of the fact that:

1. Many Nigerians lack the income earning competence to stay away from crooked ways of making money.

2. And for some who possess skills adequate to earn income for themselves, they engage in naughty corner cutting due a lack self-confidence!

They do not believe enough in the abilities they possess, to focus on using them to earn a living. This is often coupled with wrong – even warped – values they grow up having, from observing others who are misbehaving in society, without getting punished for it.

3. On top of all that, there is the reckless greed and need to own and spend, which drives many in Nigeria, due to the showy culture we have.

(Almost) everybody wants to keep up with the others who seem to be doing well. So, people live desperate lives going out of their way to get more money to outdo one another – even if they have to do dishonest and criminal things!

That’s why when someone proposes a dishonest or criminal/illegal way to earn extra income almost without having to lift a finger, they readily go for it!

The above are just a few of the reasons I vowed LONG ago, to invest all of myself in PREPARING my own kids to arrive adulthood VERY differently from me, and most others I’ve seen.

This was especially after I found myself enduring serious hardships – despite my demonstrable competence – at the hands of those who chose to be crooked, as I went about my affairs as a young adult.

I saw and experienced it in paid employment. But that was mild, compared to what I later saw and experienced at the hands of MANY, after I quit my job to become self-employed.

The sad thing is that it has progressively worsened, with seemingly no sign of improvement in sight – at least not in the near future.

So, I’ve been practicing what I preached in an article I first e-published on 31st July 2003 via www.spontaneousdevelopment.com titled “Pre-Marital Sex Amongst Teenagers – A PROPOSED SOLUTION

But contrary to what the title suggests, the ideas I shared in that article actually apply to everyone.

If every member of society is helped to develop the needed competencies to overcome the socio-pyschological pressures mentioned above, they will be less willing to engage in naughty acts.

The foundation that needs to be laid is that of income earning competence.

Without it, nothing else can work. I’ve been practicing what I preach with my own kids and in my own circle of influence with other adults and youths.

It is why I have been helping EACH of my kids develop his/her passion into a micro business that generates income. I’ve shared many stories of the progress they are making in past articles on this blog.

But that’s been mainly with regard my 3 boys, supported by their 2 younger sisters.

In the last month or so, I’ve been especially excited to be working directly, and closely, with my 10 and 7 year old daughters to launch their Cookies baking project using our family’s trademark No-Oven Charcoal Stove baking system.

Two weeks ago, they made their first batch of cookies and sold N110’s worth at an event they attended with cousins and friends. Then last week, they made Chin-Chin as well as Cookies – and made another sale, with the buyer asking for a pack of 10 chin chin sachets.

Just this morning, I joined them, along with their brothers, to bake home made bread – using a French chef’s recipe we saw on Youtube – and it tasted great.

Then they went out to give taste samples to their grand parents and customers. When they returned, my 10 year old daughter came up to me and asked when I would be printing the labels for the packs, as I promised. I assured her I would.

On one night we’d gone out, she’d asked if we could market her products to people working in offices and I’d told her “Of course”. I could see from the look in her eyes that she had tasted blood. And her questions showed that she was hungry to do more.

Their Facebook page (Temi and Oluoma’s No-Oven Charcoal Stove Cookies) tells their story in photos and words, and at some point, videos will appear.

Indeed, we’re already creating home study demonstration videos that interested persons can buy to learn how to make the same products on their own, using our low cost techniques.

Once a person discovers a passion that makes him/her willing to do what it takes to get the results s/he wants, in a way that is adequately financially rewarding , s/he becomes self-driven and MUCH more difficult to distract.

This is my purpose with my kids.

And I believe it is the kind of purpose other parents should have for raising theirs as well.

As for the government, they need to create programmes that encourage and encourage people to become micro-entrepreneurs – even as they hold on to day jobs.

That way, they will be sure of augmenting whatever salaried income they earn, in a way that prepares them to deal with unexpected financial challenges, as well as the inevitability of retirement, or forced exit from paid employment.

It is my considered opinion that the above is the most viable way to get most people to stop looking for short-cuts in life.

 

Spontaneous Coaching™ Program: Monetize Your Expertise to Make EXTRA Money With LESS Effort by Creating Cash Flow Generating Assets (CFGA)™

Learn How to Create Cash Flow Generating Assets (CFGA)™ to earn you income [Below: Downloadable Flyer Image]…

(1) even on public holidays

(2) even when you have no client projects in hand

(3) even when you’re on annual leave

(4) AND…even when you’re ASLEEP!

Just Like I’ve done for YEARS!

MonetizeYourExpertiseCUT202

In July 2015, I came down from Cotonou, to deliver the first of several 1 hour talks (which ALL lasted over 2 hours due to attendee interest) on Passive Income Generation to entrepreneurs and career persons in Lagos.

Most bought my 2 hour Autorun Audio DVD  – in which I narrate powerful practical examples of ways to monetize your expertise to generating passive income at low to zero cost, even if all you have is a primary school certificate!

The DVD is now available as a bonus for persons who signup for my “One Year Web Marketing Support Service” in addition to enrolling for THIS Coaching Program.

In this program, I will share experience based information and education about how to review, analyse and compile what you know about your field of proven knowledge and expertise, into marketable digital and/or physical products to EARN PASSIVE INCOME in 3 proven ways I have used for YEARS.

If you follow my guidance diligently, you WILL end up able to generate multiple Streams of Passive (or Residual) Income even when you do NO work, and also while you sleep.

I’ve been doing EXACTLY that since 2006, selling my custom Excel-Visual Basic software (via www.excelheaven.tayosolagbade.com) and multidisciplinary Infromation products (via www.lulu.com/spotlight/sdaproducts) to buyers within and outside Africa – while traveling as a Location Independent Multipreneur!

lulu-tayo-shot

Coaching Option1:

Learn to Do-It-Yourself from Me. I tell/show you ALL I know, and
then support you via email, phone/Skype, online chat to get it done by yourself.

Program Duration: 4 Weeks

Fee: N50k

Coaching Option2:

Learn to Do-It-Yourself from Me While I DO IT FOR YOU:

I still tell/ show you ALL I know, but you end up with a product ALREADY on sale in both digital and print formats, in YOUR OWN online store.

Program Duration: 12 Weeks

Fee: N150k

*Call Tayo on +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

[*If you can’t reach me on one line, I may have moved to the other country. Try that number or email tayo at tksola dot com]

*Spontaneous Coaching™ is a trademark of Tayo Solagbade’s Self-Development Academy.

You Cannot Sell Web Marketing as a Commodity (Hint: Suggestions to SEO Service “Sales Persons” and Those Who Buy From Them)

[Update – 5th March 2016 at 19:28: Click here to listen a short audio recording I did on this subject BEFORE I wrote this article]

The views I express in this piece may rub some hard core SEO practitioners the wrong way. However, I urge you to keep an open mind as you read, so as to appreciate the often missed perspective I offer.

A few days ago, I got a call from a young lady who boldly announced the name of the company she worked for, and then asked:

“Are you Tayo Solagbade, the owner of thefarmceo.net?”

When I replied in the affirmative, she said “We can get thefarmceo.net to appear in the number one spot on Google. What do you think about that?”

At this point, I understood where she was headed with her line of questioning, and sighed as I realized the nuisance I’d endured for years via email, from so called SEO providers had come to me via yet another channel.

I proceeded to calmly and politely explain to her that thefarmceo.net was one of 5 domains I owned, and that I had no need to get it to appear in number one spot on Google.

I explained further that I did not do SEO in the conventional sense she proposed, where one aimed to appear on number one, for a fee. Instead I use(d) a zero cost Web Marketing System to achieve the search engine visibility I needed (via multiple sales pages indexed) , in a manner that brought me a regular stream of high quality prospects via search engine queries.

She asked some more questions, in a way that indicated she was trying to wrap her mind around the unusual point I was making. How come I did not do SEO?

I replied that I did some basic SEO, but that I focused more of my efforts on using my Web Marketing System to get noticed in a favourable way by the engines and my target audience. For instance, I told her thefarmceo.net, for me, does not need to appear in Google’s SERP at number one, because I use it mainly as a forwarder to a sub domain on my flagship website i.e. www.iff.tayosolagbade.com. I therefore place greater priority in getting TayoSolagbade.com top visibility in search engines results pages.

At that point I heard a click, and the line went dead. She was gone.

Whether she’d cut the call, or had run out of airtime, I had no idea. One thing was certain though: she would not be calling back, because all I’d said clearly indicated I would NOT be interested in buying the “commodity” of number one position in Google for a fee, that she wanted to sell.

It is my considered opinion, that outside standard SEO that most website owners know/do, the smartest, most effective way to attract attention from potential buyers online, is intelligent creation and propagation of useful, value adding and interesting content, on a regular basis.

I believe many supposed SEO service providers focus on selling commodities instead of solutions. That often serves them, with little or no benefit to clients.

For those who still don’t get it, here’s why an offer of that kind should NOT win you over easily:

1. Getting into number one can be achieved, depending on a variety of factors.

But that has to be done within a defined context relevant to your unique needs. Since they come telling you they can do it without even knowing what you’re about, how can you be sure they’ll make it happen in a way that will attract the right kind of people, you need to buy from you?

Getting into number one MUST be a means to an end YOU want to achieve.

If you get into number one for irrelevant search strings, you’ll make little or no sales. And if you get into number one for the wrong reasons, or you get into number one in the wrong “niche”…then you’re on a wild goose chase!

Those are the fine details these “vendors” never tell most uninformed clients (Sometimes I suspect even they (the SEO “vendors” – as I like to think of this breed – do NOT know those details themselves!)

They simply play the trick of massaging people’s egos.

Showing up on Google’s number 1 placing becomes a bragging right they encourage the client to aim for. The client is made to forget that THAT appearance is supposed to translate to quality sales leads can result in actual buying transactions taking place.

2. Staying at number one in the manner they propose will require that YOU pay THEM money to keep it so

It becomes a recurrent expenditure, once they lock you in. I say your money will be better spent most times!

There are website owners caught in this trap now, paying to stay in their so called number one placing, even though their leads generations is showing no significant improvement.

3. Web marketing when done right, can deliver timeless returns on your investment.

A person who comes offering to get you into number one, without asking for information to evaluate what your brand is about, does NOT care about you.

S/he is hunting for money.

Choosing the right expert, and paying him/her to handle your SEO can yield good results. However, it can be hard to find experts with integrity, and competence, who will not be a bit pricey.

So, when you get offers of quick-fix SEO solutions, at “low prices” consider such offers with a big spoon of salt.

4. One more thing. I don’t know if I’m the only one who has noticed this…

When I was trying to reinvent my website marketing i.e. when traffic was close to nil, and I was starting this blog in 2012, I got few offers from these SEO guys.

But as soon as things began moving up for me traffic wise, especially from Google and You tube, in late 2013. When I’d built up some critical mass of blog posts, I suddenly started getting a rash of almost daily email offers to help me get more traffic and page 1 SERP placings!

That’s like offering me medication for an ailment I already cured myself of!

Apart from a few articles (like the one here and this one here) I’ve ignored them for the most part – until this phone call incident from a few days ago. The former link leads to an article titled “Open Letter To Intending SEO Service Providers – From Tayo Solagbade of the SD Nuggets Blog” in which I PREDICTED that I would succeed with my web marketing WITHOUT using their services, or adopting their methods.

I’ve since been vindicated many times over – including the time my domain got poached and I rebuilt my brand to even greater search engine relevance on a brand new domain less than 6 months! (Read A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name)

Here’s one of several analogies I use to drive home my point about the power of original and useful content in web marketing

Imagine putting up a (never-before-seen) page with a link to watch a video showing Christiano Ronaldo and Lionel Messi trading tackles in a secret one-on-one match up, to see who could score more goals against the other, on a web page with ZERO SEO done to it!!!

I’m sure you’ll agree with me that THAT video will chalk up a massive number of views from soccer enthusiasts in no time – regardless of what platform the page owner chooses to announce it from.

Why?

Because the target audience, who are die hard soccer lovers, would watch and then tell one another, and possibly keep coming back to watch.

In the process, Google and other search engine robots would follow the “traffic” of visitors to that page and the video, and it would climb right into page 1 of the Search Engine Results Page (SERP). And it would begin trending, then more people would get to know about it, and the cycle would continue.

We all know this is what happens. And that’s why I believe sometimes we go overboard in the way we talk about SEO.

Having said that, some highly competitive markets do require extra and more sophisticated SEO efforts to gain the slightest advantage.

However, those tend to be in the minority. Especially in my part of the world. The degree of needs sophistication regarding web marketing is much lower in Africa, compared to what obtains in developed societies.

A large majority of website owners out here are not so technical minded.

My experiences and observations also indicate that few are willing, talk less able, to pay competent hands to to do it for them. And that’s if any worthwhile returns – measurable and sustainable – can be had.

Unless it’s not too pricey and a one-off expense (both not likely) most of them would balk at doing it.

For me, as far as today’s web marketing goes, my experiences tell me once you know the demographics of those you want to attract, the rest is easy.

You would begin by doing
the standard SEO stuff e.g. add keywords, title and description tags to articles, images plus submit your domain to directories and search engines.

You would also follow key Google webmaster tools recommendations. Setup profiles on Google plus, You tube, and other social media platforms you consider relevant – being sure to use RSS feeds and URLs to link the aforementioned with your website and blog.

Such standard steps generally suffice.

Next you would focus on churning out useful and interesting information via
as many channels and in as many formats as possible, to meet your target audience’s needs

As you do that – and continue to do so – simply watch Google’s fair play algorithms do their magic in your favour. Your webmaster tools account would offer more insights into analyzing your performance, and you could use that to improve your efforts.

Apart from attracting a larger number of potential buyers to you, this approach also ensures they are more profitable as well!

Unfortunately, Africans in general, and Nigerians in particular still need to learn to NOT be so
egotistical and negatively competitive in both business as well as personal life.

Our way of life too often encourages people to think and act from Win-Lose (instead
of Win-Win) perspectives in relating with one another.

As a result, trust is a stranger amongst us, as is the true spirit of excellence
that thrives where negative competition is absent or minimal.

The above is why we often find ourselves looking to others from Europe and America
to help us develop, since our best people often find it hard to come – and stay –
together in lasting collaboration to make desired results happen.

In this field of Web Marketing for instance, this problem is one that I have
pointed out many times.

It is why too many web development practitioners in these parts still continue
selling web marketing to clients as a “commodity” with a shelf life, when in fact it
needs to be delivered as a self-sustaining “solution” that is timeless in its
impact.

Since their clients don’t know better, they accept this inefficient and more
expensive approach until they can no longer afford it and/or the results no longer
justify the continued monetary investment.

These developers see a person preaching low to zero cost timeless marketing
strategies like me as a threat.

They believe I want to make them do more work for clients than
they are willing to. So, rather than reach out to learn from me, they begin to look
for ways to discredit me before clients who are often not savvy enough to see
through their antics.

And that’s why:

1. I offer web marketing educational resources for CEOs – to over time arm them with
insights to be more discerning in terms of what they accepts from providers –
including me!

2. Once in a while I also offer messages to other web development service providers
fitting the description given above, about the need to invest quality time to learn
better ways to serve clients improved results.

The pod cast I will publish on this blog tomorrow, offers content catering to both groups, that I believe they
will find to be a wake up call of sorts.

Related Articles

1.Can Competitors Trick Google Into Penalizing Your Website Wrongfully?

2. 3 Reasons to NOT Pay for Facebook “Likes”

3. It Takes Proven Know-How to Achieve Repeatable Web Marketing Success [True Story: How My 9 Year Old Domain Got Poached In May 2014, and I Used My Web Marketing System On a NEW Domain, to Build My Online Brand/Sales to a Higher Level Within 6 Months]

4. 5 Reasons Why Buying Facebook Likes Is a Waste of Time and Money for Your Business

5. Why Article Marketing Is Still Effective

6. Open Letter To Intending SEO Service Providers – From Tayo Solagbade of the SD Nuggets Blog

7. A Website That Works Wins You Repeat Visitors, Leads, & Sales: NOT Admirers & Compliments!

8. PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

9. A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

 

PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

If you run a Travel and Tourism agency, or are in the hospitality (hotels, restaurants and bars) business, catering to travelers and tourists, the ideas I share below can help you achieve substantial and sustainable generation of quality sales leads at VERY low to zero cost.

As you read on, you’ll encounter a FREE instant download PDF “travel guide” (no signup needed), PLUS a Joint Venture proposal I’m making to help interested businesses.

I’ll start by saying, if you own (or are planning to acquire) a website for your business, the ideas I share in this piece (and another to follow tomorrow) can help you get the RESULTS you want at less cost, using less effort and in a sustainable manner too!

SCROLL DOWN TO READ FULL ISSUE

Tayo Solagbade's Performance Improvement IDEAS(PI Squared) Newsletter

Tayo Solagbade’s
Performance Improvement
IDEAS
(PI Squared) Newsletter

Logo - Tayo Solagbade's Self-Development Academy


NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016.
I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

**********

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

If you run a Travel and Tourism agency, or are in the hospitality (hotels, restaurants and bars) business, catering to travelers and tourists, the ideas I share below can help you achieve substantial and sustainable generation of quality sales leads at VERY low to zero cost.

As you read on, you’ll encounter a FREE instant download PDF “travel guide” (no signup needed), PLUS a Joint Venture proposal I’m making to help interested businesses.

I’ll start by saying, if you own (or are planning to acquire) a website for your business, the ideas I share in this piece (and another to follow tomorrow) can help you get the RESULTS you want at less cost, using less effort and in a sustainable manner too!

I recommend that you…

1. Conceive, Develop and Implement a Web Marketing Plan for your business towards generating more sales leads of potential clients.

2. In doing the above, consider creating a range of travel/information guides branded in YOUR company name (in both digital and print formats), that your company can use to build a following among people fitting your client profile. The guides/other publications would also be useful for reconnecting with past clients or customers so that they follow your activities with more interest, in addition to telling others about you.

In my experience, a custom Web Marketing System deployed in conjunction with Print On Demand (POD) publishing offers a very cost-effective avenue, to do the above, in a manner that generates sustainable zero cost sales leads for your business (apart from income you can earn if you decide to sell them!)

Visit this page (click here) to read details of what I mean by POD publishing and why I believe you can use it to transform your business marketing when intelligently integrated with a Smart WMS (Hint: More on WMS below).

NB: Note that my website URL was spontaneousdevelopment.com in 2005 when I put the revised version of the report online. That 9 year old URL became defunct in 2014, and was replaced by TayoSolagbade.com – which you’re on right now.

An Example You Can Use: Discovering South Africa [Downloadable PDF Travel Guide]

For instance, in 2003, I wrote an educational PDF guide (click here to download it – no signup needed) about tourism destinations in South Africa, using the contents from a bulky information package prepared by the South African Department of Trade and Industry(DTI).

Click to download - Tayo Solagbade's Performance Improvement IDEAS(PI Squared) Newsletter PII 003: Discovering South Africa [Downloadable PDF Travel Guide]

The DTI package came into my possession following an event hosted by the DTI in Abuja, at the time. I wrote it back then simply to “test” myself to see what I could come up with, in form of a potentially useful information product.

Travel is a passion I’ve always had, and creating that DTI document back then gave me lots of ideas. Over the years I’ve offered it as a download from my websites. But I’ve also taken action on some of my ideas to do more traveling, while seeking ways to document my experiences and observations.

My Joint Venture Offer to travel and tourism/hospitality companies across Africa

Today, I work as a Location Independent Multipreneur, currently traveling slowly across West Africa – but with my base in Benin Republic’s Cotonou.

One of my key objectives is to collaborate with interested organizations in the travel and tourism and/or hospitality industries (hotels, resorts etc) – or corporate entities in general – to produce guides on various subjects relevant to their target audiences.

For instance, local travel guides on specific destinations featuring brief history of the country/people in an area, pictures of historical landmarks, review of tourist attractions, recommended walks, listing of popular spots (i.e. place to see/be) etc.

Whatever other content the Joint Venture partner wants can be included. Where possible, I’ll research interesting anecdotes and other useful information to make readers see multiple reasons to want to OWN and keep (even give out) copies.

This partnership can be implemented locally or remotely. In other words, I do NOT even need to be locally or physically present in the same location as the Joint Venture partner to develop the agreed resources.

Today’s PC, Internet and Mobile technology makes it possible for me to get ALL the information and resources I need to create solutions of this kind for clients, without needing face to face meetings. I’ve worked like this for years.

Payment can be both monetary and in kind. Products/service barter is a method I have used for years to make it easy for clients/buyers to gain access to cost-effective solutions I offer.

For instance, I do A LOT of freelance ghostwriting for clients within and outside Africa (e.g. the UK), and in many cases, have had to work remotely, while on the move, using Skype, email and phone to communicate with an interview clients, to get their articles, white papers and digital as well as print books published.

I have a time-nurtured vision to help more African business owners learn how to use my methods to dramatically cut down their operating and marketing expenses, while at the same time boosting their marketing reach and impact.

Apart from work I do for clients, I also maintain a growing library of – multidisciplinary themed – information products (in both digital and print formats) available to a global paying audience, via my online store.

If my proposal of a Joint Venture partnership as outlined above interests you, click here to send me a message.

Below, I offer links to some resources on the above theme, which you may find useful…

1. Title: [PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1

Subtitle: Don’t Serve Prospects At the Expense of Your Profits [You Are a Marketer First & An Expert Second]

I recently published this as the first pod cast in my new series Making Money With Your Online Presence

Click here to listen

I believe you would greatly benefit from using the ideas I advocate in this pod cast in conjunction with POD publishing to create a SERIES of income generating Information Products (i.e. reports, books, audio/video products) that will also attract clients to your physical business.

Smart use of the strategies I advocate can help you earn more, beyond the income that accrues to you from direct sales in your physical business.

This strategy is one that enables me continue making sales even when offices are closed on public holidays.

It is my considered opinion that too many business owners limit themselves in terms of the channels through which they earn income.

For those who are willing, I offer FREE information and education, as well as formal support in various pocket-friendly ways, to help them achieve similar outcomes to mine – and even better.

2. Video Presentation Based on Tayo Solagbade’s Mind Map for Steve Roller’s “Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients in 2 to 6 Months”

In line with my vision to help more website/business owners make more successful use of the web for their marketing, I created this Educational Commercial late last year(2015).

Click here to watch the video

Visit http://tayosolagbade.com/sow-reap to download the mind map and read the full explanation

3. Further reading…

Read the articles below, for more about Educational Commercials, Web Marketing Systems, Bartering, and other ideas you may find potentially useful.

a. Educational Commercials Will Boost Your Web Marketing

b. For Web Marketing Success You Need to Tell Compelling Stories [Hint: How Educational Commercials Can Help You]

c. The Thinking Required to Succeed With a Web Marketing System

d. Why You Need A Web Marketing System (WMS) – Part 1 of 3

e. Why You Need a Web Marketing System (WMS) – Part 2 of 3

f. Why You Need a Web Marketing System (WMS) – Part 3 of 3

g. Use Your Custom Web Marketing System Correctly (Hint: What NOT to Do If You Want to Attract Profitable Buyers)

h. Problem Solving Content, NOT Domain Names, Determine Web Marketing Success

i. Back Good Quality Website Content With Delivery of Value Promised, to Achieve Web Marketing Success

j. No. 211: The Key to Sales and Marketing Success

k. The Best Way to Make Money (True Story)

l. No. 211: The Key to Sales and Marketing Success

m. Property Buyers Don’t Use Facebook (?)

n. What You Need to Achieve Web Marketing Success (4 Tips)

o. Response Generating Content Creation Support for Website and Blog Owners Who Want Quality Content – FAST!

p. Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

q. A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

r. [PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1 – Don’t Serve Prospects At the Expense of Your Profits [You Are a Marketer First & An Expert Second]

s. No. 181: To Achieve Selling Success, Always Have Products You Can “Gift” Away

t. No. 175: Why Speakers Who Barter Products and Services Will Make More Money

u. Dealing With Stereotypes and Innuendoes (True Story of a Nigerian Location Independent Multipreneur) | SD Nuggets™

v. No. 180: 3 Key Strategies for Making Clients Want to Hear From You

w. Why I Relocated from Nigeria to Benin Republic (Hint: A “Poor” Country Where Even Poor People Live Well!)

x. Tayo, What Happened to

SpontaneousDevelopmentDotCom ?

y. How YOU CAN Browse CHEAPLY On Your PC or Laptop Without Using A “Modem”!

z.

If you need help making use of any of the ideas discussed in this piece, and/or want to connect with me regarding my proposal of a Joint Venture partnership as outlined above, click here to send me a message.

SDN Blog

New posts from last week*
Monday:

PII 002: Deliver Promised Quality Consistently, and Buyers Will Feel No Need to Look for Alternatives

This week’s issue was inspired by Pius Adesanmi’s 2006 article titled “Ibo Made” republished on Facebook on Feb. 20, 2016 (click). It was very articulate, and loaded with solid points. Definitely a good read. However I refuse to let my patriotic zeal blind me to the root causes I’ve identified to contribute in no small […]

[Tuesday]:

How YOU CAN Browse CHEAPLY On Your PC or Laptop Without Using A “Modem”!

If You Own a Smart phone, THIS report can SAVE YOU A LOT OF MONEY! Don’t own a Smart phone? Get yourself ONE NOW! Some People Already Know What I Share In This Report – And They Are SPENDING LESS Than Others Who Don’t ! Quick Take Away: If you own a smart phone – […]

[Wednesday]:

[PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1 – Don’t Serve Prospects At the Expense of Your Profits [You Are a Marketer First & An Expert Second]

This is the first issue in the FREE pod cast series I promised to do to offer practical information and education for use by my clients (and other business owners) who own websites. Title: Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments Subtitle: Part 1 – Don’t Serve Prospects At the […]

[Thursday]:

New Video: Write Your First Macro to Open Multiple MS Word Files From Within MS Excel

Below is a screen shot from a part step-by-step video showing how to write a Microsoft Excel macro that will open a Microsoft Word document you specify from inside Excel. With this macro, you will be able to open any MS word document on your computer as you work in Excel. I explain in the video, […]

[Friday]:

Is Olajumoke the Bread seller-Turned-Model Getting a Fair Deal?

I’ve wondered intermittently about this from the very beginning, but felt it was nothing to worry about given the high profile exposure that the entire development has so far enjoyed. Even now, I’m not sure what to think… However @HNNAfrica’s tweets asserting that Olajumoke the bread seller-turned-model is being exploited have now made me decide to […]

[Saturday]:

For Web Marketing Success You Need to Tell Compelling Stories [Hint: How Educational Commercials Can Help You]

I create Educational Commercials (EC) for clients in various markets, and continue to do so for myself as well. It’s a resource I have found to be quite versatile in that it can be used both on and off the web to establish expert authority status and generate potential sales leads. However, not many business […]

[Sunday]:

 

Temi & Oluoma’s No-Oven Charcoal Stove Cookies [Facebook page now LIVE!]

‘Temi (10) & Oluoma (7) are sisters who (with support from their family) use creative low cost recipes & a charcoal stove pot to bake cookies for sale. This micro business venture began as a “skills acquisition project” Temi asked their Dad to let her do, after seeing videos of home made cookies baking. Click […]

THE FARM CEO (Issue 38): Using innovative ideas to make money in: Crop Farming, 40+ Highly Profitable Agriculture Small Business Ideas for Young Entrepreneurs, [PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1, Get your free copy of my report titled: How YOU CAN Browse CHEAPLY On Your PC or Laptop Without Using A “Modem”!

Last week, in Issue 37 of the Farm CEO I announced that this members-only website version of the newspaper will now be used to publish latest updates based mainly on content shared on the private Facebook group. Next week, I will provide a download list of past PDF issues here. Register for your FREE username […]

 

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Creator of the Mastering Adversity for Perpetual Success Achievement Coaching Program

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical
Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

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