If you want people to buy from you more readily, find a (low to zero cost) way to SHOW them that doing so would be the right thing to do, and they are more likely to do just that.
The saying “Seeing is believing” reflects the above. “A picture is worth a thousand words” is another.
So, if you want to convince a buyer to choose you, a photo would help. But the truth is that a video (properly made) would do much more for you than any photo possibly could!
When it comes to selling products or services therefore, it only makes sense to find ways to use videos.
Evidence abounds that proves this is true. On the web especially, the data available confirms it. One wonders therefore why more people do NOT use videos.
I use videos, and they have made me record way more success selling online than I would ever have gotten, without them!
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Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter
Monday 10th July 2017
NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.
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PII 074 : Use Branded Marketing Videos to Convince Prospects Your Product or Service Can Help Them
If you want people to buy from you more readily, find a (low to zero cost) way to SHOW them that doing so would be the right thing to do, and they are more likely to do just that.
The saying “Seeing is believing” reflects the above. “A picture is worth a thousand words” is another.
So, if you want to convince a buyer to choose you, a photo would help. But the truth is that a video (properly made) would do much more for you than any photo possibly could!
When it comes to selling products or services therefore, it only makes sense to find ways to use videos.
Evidence abounds that proves this is true. On the web especially, the data available confirms it. One wonders therefore why more people do NOT use videos.
I use videos, and they have made me record way more success selling online than I would ever have gotten, without them!
In the rest of this piece, I use real life examples from my own experiences selling custom Excel-VB software to buyers in/out of Africa, to explain why videos are powerful tools for recruiting potential buyers and clients.
And I end by noting – among other things – that if you’re NOT using them, or you lack the know-how to use them effectively, you’re effectively shortchanging yourself.
Let’s begin with THIS statement of FACT: No matter what you sell, videos can help you better promote them to command the positive attention, interest and desire of your preferred target audience.
But you need to know HOW to use videos, if you want to get such results.
I say this as one who has spent many thousands of hours creating and promoting my video marketing content to my multidisciplinary target audience.
One truth I always point out to those I coach is the fact that if you want to LEARN how something really works in ANY area of endeavor, you simply cannot be in a hurry.
You must be prepared to not just be patient, but also to work hard and long to carefully investigate and identify what will work – for you.
It is instructive to note here that what works for others may NOT work for you, or the same way for you.
This is why it is always wise to repeatedly TEST any strategy you are considering, before fully adopting it for use.
With regard to the use of videos to sell, I’ve learned from over 10 years of doing it, via trial and error, for myself and my clients that myriad options exist for doing it.
Ultimately, it is your understanding of what you sell, and how to communicate the benefits to your target audience, with massive amounts of creativity that will drive the success.
One mistake many make, is to assume that their skills in use of technology (e.g. proficiency in use of video creation software, especially adding bells and whistles) will make up for NOT putting painstaking intellectual effort not creating COMPELLING content.
That is content which draws viewers in and increases the chance of viewers “feeling” like doing what the creator of the video wants, or that will at least make them take special notice of the solution offered.
Let me share 2 examples from the library of videos in my YouTube channel…
There are many ways to create and use branded marketing videos to sell.
In my case, I spent years reading about and testing various ideas. Over time it dawned on me that my custom Excel-VB software products could be better marketed using DEMONSTRATION VIDEOS i.e. videos that show – in an easy-to-follow manner- the features, functions and/or benefits of the product.
Today, I can tell you that 2 of my videos (shown below) have been responsible for over 80% of the sales I make online.
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Computing 30% Protein Content Feed Formula – Excel-VB Ration Formulator
https://www.youtube.com/watch?v=5YWbqmh0MpA
This video went LIVE in 2011 (the app was first built in 2006) and has since been followed up with a 4 part version (click here to view it) that prospective buyers now get referred to.
But as you can see from the number of views it has gained, it’s enjoyed a massively successful run at over 25k views.
Note that I rate my video’s performance by my standards in terms of the performance of other videos I have – most of which hover under 100 to about 500 views.
When I noticed the rate at which this video was getting viewed, I knew it was a sign that it would generate sales leads. So I updated the description page for it, to guide interested persons on what to do, to get details from me about how to buy.
Not surprisingly, I’ve gotten hundreds of phone and web contact form based enquiries from prospective buyers, some of who are today clients/users of the app.
Since creating the FREE upgrade version of the app, for which I recorded a 4 part video demo, I’ve continued to log sales.
The best part about this arrangement is that the same 4 part video demonstration is what ALL buyers of the app use to get started with using it.
In other words, by creating the demonstration video, I ultimately ended up helping myself create a self-help learning tool for my buyers to use!
Here’s another thing;
My popular Practical Livestock Feed Formulation Handbook if often requested and purchased by most buyers of this app.
This is because, apart from making reference to it in the video demo, whenever they call me, I explain how reading the handbook provides the user a sound theoretical basis on which to use the app correctly to derive balanced rations for his/her animals.
In other words, your use of video marketing for a product can create upwelling opportunities for other products/services you offer. I have many such stories to tell in this regard!
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EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE – VIDEO DEMONSTRATION
https://www.youtube.com/watch?v=u2OEhGPmd5E
This video went LIVE in 2013 (the app was first built in 2009), and it features the original ONE year reporting version of the Poultry Farm Manager. Today, it’s been replaced by a 16 part video demonstration for a Monthly Poultry Farm Manager I’ve since developed for the market.
Like the Ration Formulator video, this Poultry Farm Manager video has also ramped up massive views (13.5k) compared to others in my channel [Common sense logic based on the Pareto principle made it easy for me, to focus on both of them!]
When I first put this video online, back then, within the first few weeks, I began getting calls from within and outside Africa – from as far as South Africa, and even the USA.
Poultry Farm CEOs looking for low cost customizable solutions reached out to me via email and phone from very early on. And they continue to do so.
Interestingly, and on a finale note, I must point out the fact that this second video has earned ZERO comments from viewers, compared to the Ration Formulator’s video which boasts over 45 comments – in which majority of the commenters requested the app be sent to email addresses they provided.
I point out this difference between both videos to indicate the fact that the presence or absence of comments on videos like these cannot be used to conclude about their effectiveness or otherwise.
This is because both of them have earned me LOTS of sales, since I put them online. Many times the enquirer would begin by saying “I just watched your video and would like to know how much you sell the software”.
It goes without saying, therefore, that you must pay close attention to the RESULTS you get, from using the videos you create, and not depend on superficial indicators to decide if they are working well or not.
Today, I offer a video marketing support service for businesses, which is purchased by clients in various markets. Click here to request details of how I can build a branded marketing video for your business.
During the rest of this week, I aim (barring “connectivity” issues) to publish follow up blogs, to this one, based on branded marketing videos I have created for clients to show examples of what is possible.
[HINT; Erratic Internet connectivity from my provider has interfered with my blog publishing schedule in recent weeks. So much so that I’ve resorted to working overnight, when the connections seems to work better (calling the support center has yielded little joy, so I’ve stopped that). Hopefully things will work better this week lol!]
Excel-VB Driven Ration Formulator
1. Click here to learn more about this app – watch demo videos etc
2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.
Click here to contact me about purchasing this product.
EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE
Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.
Click here to contact me about purchasing this product.
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Tayo K. Solagbade*
Self-Development/Performance Improvement Specialist
*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
http://www.tayosolagbade.com
Tayo K. Solagbade is a Location Independent Performance Improvement
Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.
Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).
Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.
He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.
In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.
On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.
His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).
In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.
In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.
Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.
You can connect with him on Twitter @tksola.com and Facebook.
Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.
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[IMPORTANT NOTE:====
On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.
Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.
But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.
If you experience any difficulties finding a page or document, email Tayo at tksola dot com.
Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))
Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:
And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:
A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
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