Category Archives: Farm Biz

My Recommended Posts for W/E 16th Feb 2013: Sun Tzu’s Art of War for Business Executives | Stopping Web Content Theft | Winning A Fight By Walking Away | African Moms vs Their Unmarried Daughters | Nobel Laureate Wole Soyinka’s Valentine Message to Wives of African Leaders

Below are brief previews and links to the full text of the above mentioned blog posts/articles I read online this week. Remember to apply due diligence before putting any ideas to use for yourself :-)

1. A Summary and Review of Sun Tzu’s The Art of War for Thinking Executives – and Those Who Want To Be One – By William C. Bradley

(NB: When he wrote this piece in 2011, William Bradley, was a Business Administration student in Southeastern Louisiana University, USA.)

This is not the first time Sun Tzu’s ideas will be applied to business. Corporate executives have been doing it for decades. Entire books have been written on the subject. The popularity of Sun Tzu’s Art of War attests to the fact that it works.

Where I Disagreed With Him

There was one thing this author said in his review that I don’t agree with:

He opined that Sun Tzu would have done better NOT to have used so many proverbs in his book.

I’m African. In many ways we’re like Asians. Our language and culture have deep meanings to our everyday lives. And we know that many times the English language does not have the words to convey the full contextual meaning of all that we say in our languages.

In my language for instance (i.e. Yoruba) we have a saying that goes as follows:

“Owe l’esin oro. Oro l’esin owe.”

Literal translation: Proverbs are the vehicles through which words are communicated. And words equally act as the medium through which proverbs are communicated.

Contextual translation: One cannot exist without the other. To speak and be properly understood, proverbs must play an integeral part of the communication process. Otherwise there would be a lot of lost meaning!

Therefore when a book not originally written in English is to be translated, those involved must keep this in mind. Especally if such text is in an African or Asian language. This is why it is always advisable to secure the services of a native speaker of the language in which a book is written.

Languages evolve over time. Therefore the person chosen to translate, must have a deep understanding of the language as it was used during the period the book’s author must have lived. Only that way are you sure of getting the most accurate interpretation of the text as the author really intended to communicate it.

The late Afrobeat music legend – Fela Anikulapo Kuti – once told an interviewer (regarding his preference for communicating in his native tongue):

“English is not expression. Expression is in all other languages all over Nigeria.”

And to illustrate, he reportedly said:

“If you don’t believe me, translate ‘Eku ile‘ to English.”

That Yoruba phrase “Eku ile” is used by household members who have been out, to greet others – especially older persons – they meet in the home when they arrive.

There is no word or phrase in English that can accurately convey the same contextual meaning to a native speaker. Not one.

And that’s why only a native speaker (or a fluent, and culturally assimilated non-native) can help a foreigner/non-native speaker fully capture the intended meaning of text written in an African or Asian language.

Having said the above, Bradley’s review remains an interesting and compelling read, that I recommend you make out time for. Click here to begin.

2. Copying Web Content Isn’t Flattery – It’s Plagiarism – By Debra Gould

Also read an interesting piece on one of my pet peeves: Web Content Theft. So much of it is happening online these days, so it’s always great to see people speaking out against it like this author does. Click here to read the full article.

3. 6 Badass Ways to Walk Away from a Fight– By Steve Silverman

On Friday, I wrote a post in the “Parenting” category titled “I Fought ‘Iron Mike Tyson’ in School – And Paid the Price!“. To end it, I felt it would be good to provide a reference or two that reinforced the point I was making. Especially for the benefit of impressionable kids. An excerpt from Steve Silverman’s “6 Badass Ways to Walk Away from a Fight” proved to be just perfect).

4. A St. Valentine’s Day Card on the Occasion of Women’s March Against Connubial Corruption – By Wole Soyinka

Nobel Laureate Wole Soyinka wrote a “First Ever” Valentine Message to the wife of Nigeria’s President i.e. Patience Jonathan. In it, he added his voice to those of the women condemning the proposed outrageous use of public funds for functions by a president’s spouse, not covered in the nation’s constitution.

Especially in these austere times, when millions can barely get food to eat! Soyinka called on wives of the leaders of all African nations not to entertain attempts to involve them in any such projects. Very powerful message, delivered in his usual articulate and straight-to-the-point manner. Click here to read Soyinka’s full message.

5. African Moms: Be Patient With Your Unmarried Daughters – By China Okasi (founder of Daily Mocha, and director of Women of Media)

And on a lighter, yet serious note, I read a seeming appeal by a high flying career woman of African descent for “African Moms” to be patient with their unmarried daughters.

Her core message is that African mothers, after having pushed their daughters to excel in their vocations, cannot now ask them to “pretend” to be less “smart”, in order to attract husbands. It’s an irony of life that presents a real dilemma for many successful African women today. Thought provoking piece! Click here to read the full article.

Read My First List of Recommended Blog Posts + Do “Speed Read” ?

Click here to learn how speed reading helps me get volumes of useful reading done. You’ll also get to read my maiden list of recommended blog posts published on 9th February 2013.

COMING SOON: Practical Guide to Commercial Rabbit Farming (PDF)

This new PDF report will become available for sale at www.lulu.com/sdaproducts from Tuesday 19 Feb 2013.

PRICE = N9,500

Table of Contents

1. Origin & History |

2. Breeding |

3. Housing |

4. Nutritional Requirements & Feeding |

5. Health Management |

6. Slaughtering |

7. Packaging |

8. By-Products Utilization |

9. Record Keeping |

10. Marketing |

11. Cooking Recipes |

Click to view larger cover image

Farm Biz Club Members pay N5,700 (40% off)

NB: You are a Farm Biz Ideas club member (and therefore get 40% lifetime discount on all products/services) if you’ve made purchases worth N8,000 or more in the past.

Order before Tuesday 19th February 2013 & get 12% off.

Email tayo at tksola dot com for details or clarification

Visit my Farm Business Ideas website for screenshots, videos, user guides of other products e.g the Feed Formulation Handbook and Software.

My Recommended Blog Posts For Week Ending Saturday 9th Feb 2013

It’s taken me a while, but I’ve finally settled on what I believe will be a sustainable way to share links to stuff I read and find useful online. So, every Saturday (starting today), I’ll publish a post that lists (and links) blog posts I’ve read, which I recommend to others.

Do You "Speed Read" ?

By way of interest, I do a lot of reading. Both online and off the net. It’s important to keep abreast of issues and developments in one’s areas of focus and interest. Thankfully, my use of speed reading techniques advocated by Tony Buzan helps me plough through many write ups daily, without sacrificing comprehension.

Which reminds me: Speed Reading can help you boost your personal productivity many times over – especially if you have to read a lot (like most writers/bloggers do). So if you don’t do it yet, you might want to learn: Googling "learn Speed Reading" could be a good way to get started!

My Recommended Blog Posts For Week Ending Saturday 9th Feb 2013

Below are brief previews and links to blog posts/articles I read online this week, and found compelling enough to recommend for others to read. Remember to apply due diligence before putting any ideas to use for yourself :-)

1. Putting a Stop to Abusive Client Behaviour (7 Part Series) – By John Tabita

Like I always say, this is a subject I feel strongly about. Service providers are so prone to getting abused. And my personal experiences as a multi skilled service provider emphatically confirm it. After being subjected to a number of less-than-dignifying experiences, I began devising strategies to protect myself. And I succeeded.

Then I realised I needed to share my insights with others – because I kept running into colleagues who felt they had no choice but to accept the bad treatment. So, in 2006, I wrote my first piece on the above theme in form of an article titled "The Customer Will NOT Always Be Right: Don’t Be A Victim Of Entrepreneur Abuse™!"

Since then I’ve written a number of other pieces. 2 years ago or so, I discovered John Tabita’s comprehensive series on this theme. In them, I found validation for the opinions I’d expressed in my own articles, which not a few people out here had questioned (not that I’d listened to any of them!).

As you’ll find from reading John Tabita’s powerful series, it’s imperative that you stop letting clients walk all over you, if you want to earn their respect as a professional, and ultimately make tangible progress in your business.

2. Do You Refuse To Work for New Clients? – By James Chartrand

This piece about relating with clients also resonated with me – but in a different way from the one above. James reminds us of the need to act with honour and integrity in dealing with clients.

Even when there’s money to be made, we must ask ourselves if the client will get equivalent value for her investment. Some people feel they don’t owe a client the duty of telling her not to waste money on a project. I believe James is right: we do. Click here to read it.

3. This Deadly Mistake Cost Me a Five Figure Client – By Bamidele Oni

I think it’s safe to say that many people already know Bamidele Oni to be a teenage Guest Blogging expert. He’s proved his mettle by getting his guest posts repeatedly published on some of the most prominent blogs on the web.

That’s why when he writes a post about blogging, guest blogging or handling blogging clients, many people pay attention.

This young man, despite his success still remains humble enough to admit that he makes mistakes. In this article, he shares insights gained from one such instance that cost him a potentially profitable client project. Click here to read it.

4. The Guest Blogging Fails: Again (Video + Infographic) – By Ann Smarty

I’m preparing myself to give guest blogging outside the Farm Business industry another go. Last time out, I only tried three pitches (which were rejected) before I decided I still had a lot to learn.

I felt if I had to send anything to another blog owner’s mail box, I had to make sure I understood how to do it right. And this is why every time I see a write up that offers ideas on how to Guest Blog, I never fail to give it a good read (and re-read if need be).

The infographic created by Ann Smarty really helps to drive home the points she makes in her excellent article. Read it here.

”Spammy

5. The Top Ten Mistakes Writers Make When Self Publishing a Book – By Guy Kawasaki

Everybody knows Guy Kawasaki. In this article (written last month) published on Digital Book World, he offers "a list of Do’s and Don’t’s" for people like us, who (may) use self-publishing to get our books into the marketplace. Read it here.

A Lulu.com blog post (through which I actually found Guy’s article) also offers about 4 additional tips – following from Guy’s piece. Click here to read the Lulu.com blog post.

6. 3 Honest Ways to Raise Startup Money – Entrepreneur.com

During the week – on Tuesday to be exact – I published a post titled 3 Ways to Quickly Raise Money. When 2 days later I came across a post titled 3 Honest Ways to Raise Startup Money on Entrepeneur.com, I was naturally drawn to read it. And afterwards, I knew I wanted to share it :-)

7. Outreach Letters for Link Building [Real Examples] – By Peter Attia

Like I said, I’m constantly looking to learn as much as I can about how to succeed with guest posting. The use of Outreach Letters as a means of pitching guest post ideas is discussed by Peter Attia in a post on the Daily SEO Blog. One thing I (and 80 others who commented on the post) liked about the post was his use of real life examples of letters he had sent out. He also discussed other strategies he employed to achieve success. Very informative and useful piece. Read it here.

VIDEO: FREE UPGRADE Excel-VB Ration Formulator That Enables Use of 7 EXTRA Feed Ingredients

FREE UPGRADE Version of the popular Excel-VB Ration Formulator. Tayo Solagbade demonstrates how to use the newly introduced “Extra Ingred!” button on the main floating data entry form.

Clicking it loads a smaller drop menu driven data entry form that can be used to add up to 7 extra feed ingredients to a ration.

You are now able to formulate rations with 19 ingredients instead of 12 as used to be the case.

All past buyers get it free. Just get in touch via tayo at tksola dot com or 234-803-302-1263


 

Click here to watch on Youtube

VIDEO: FREE UPGRADE Excel-VB Ration Formulator Stores & Exports Derived Formulas

FREE UPGRADE Version of the popular Excel VB Ration Formulator. Tayo Solagbade demonstrates how to use the newly introduced “Store and Manage DERIVED Formulas Ration Interface” in the application.

You are able to store formulas you derive and export them into a seperate workbook.

All past buyers get it free. Just get in touch via tayo at tksola dot com or 234-803-302-1263


 

Click here to watch on Youtube

Learn Practical Feed Formulation

Requests I’ve gotten from persons wishing to learn Feed Formulation last year made me decide to offer an in person coaching service.

I’ve already had someone travel all the way from Akwa Ibom state specifically for this learning event. We met at the
Agric. Development Authority premises and had a great time visiting feed mills along the Oko Oba, Agege road.

Apart from developing Automated Excel Software (like my popular Livestock Ration Formulator), I also develop and implement web marketing systems, in addition to freelance writing for clients and on my own websites/blogs.

This is why the attention I pay to the Cost-Saving Farm Business Ideas service is designed to be on a needs basis.

If you’re interested in booking a similar session, I provide relevant details below

1. To “teach” you practical feed formulation in person, one-on-one, will require a 100% advance payment of a non-refundable fee of N50,000.00.

This will get you a 4 hour session with me, in which I will take you through the theoretical aspect of using the Pearson Square Calculation to formulate your livestock ration.

This will be followed with the physical selection, weighing and milling of the feed ingredients in the appropriate quantities at a feed mill.

You will get a printed and bound copy of my popular Practical Livestock Feed Formulation Handbook at NO EXTRA CHARGE (N8,000 value).

2. I’ve had some ask me if I’ll provide on-farm practical training on livestock feed formulation.

First of all, I do NOT run a farm currently. I am a multipreneur, earning income using a variety of skills.

As is stated on my Cost Saving Farm Business Ideas website, I plan to establish a Farm Business Support and Extension Advisory Services Center at some point in the future.

But for now, I do NOT run a farm.

However, a read through the website will reveal I have reliable farm business exposure, experience and network of contacts with farm business owners within and outside Lagos.

Now, I’m not sure how much experience or knowledge you have of feed compounding, but the truth is most of what it entails can happen right in your bedroom – and you’ll only need to step out when you want to measure out the different ingredients in your formula, so as to take them down to the feed mill.

What I’m saying in essence is that typically a farm owner, if knowledgeable about feed formulation, will do his/her calculations, and then measure out the different quantities of feed ingredients based on his computed feeding formula.

S/he will then grind them all together to the right consistency for the livestock s/he aims to feed.

Indeed, you may find you go from your home, to the feed mill FIRST, and only arrive the farm when you have the milled feed ready for use in feeding your animals.

Simply put therefore, “on-farm practical training on livestock feed formulation” is not really an issue to worry about.

Once you understand the practical science of feed formulation, and gain insight into how to select good quality ingredients (with reasonably accurate nutrient composition data), you are good to go.

A Suggestion For You

It’s up to you to decide, but I believe unless you doubt your ability to understand written notes and follow step by step guidelines, you would save a lot of money by simply purchasing the feed formulation handbook, and/or the software with it’s user guide and video tutorials. This entitles you to get FREE support via phone and e-mail whenever you need help.

Learn More About The Feed Formulation Handbook & Software

You can learn more about my Feed Formulation Handbook and software by visiting this page:
http://iff.spontaneousdevelopment.com/wp/feed-formulation/

Among other things, you’ll:

A. gain access to links leading to a video demonstrations of the spreadsheet software being used to formulate a ration

B. read answers to Frequently Asked Questions from past buyers and enquirers

Get The New/Enhanced Ration Formulator

Below is a screenshot showing newly added user interfaces in the software. Price is N12,500.

It now provides 7 additional rows for feed ingredients, making a total of 19.

Click to enlarge

Past buyers get this new version free.

Download the PDF guide from
http://www.tinyurl.com/rfpdf2013

How The New Ration Formulator Works

Included in the attached zipped folder along with the app is a workbook named “RF-Export.xls”.

This is where the Ration Formulator will export each of your derived formulas when you click the Export Formula button.

Please note that all 3 files (i.e the app, the export file and the PDF userguide) MUST always be kept in the same location when you’re using the Ration Formulator!

IMPORTANT NOTES ABOUT USING THE NEW STORE FORMULA BUTTON:

The app also enables storage, edit and export of derived ration formulas.

Click to enlarge

It is assumed that you will use the floating data entry form FIRST, to generate a new ration formula, before you try to store a formula using the newly introduced form.

So, before anything else, you MUST FIRST click the “Use Automatic Form” button. This will prepare the spreadsheet to allow changes you’ll be making via ANY of the floating forms.

When that form loads, if you have no wish to use it to generate a formula, close it.

(NB: If you do not do the above, you are likely to encounter problems making use of the new form for storing formulas.)

Next, proceed as follows:

1. Click button labelled “Store THIS Formula…” to call up the newly added formula storage/retrieval form.

2. Storing a formula:

To store the formula currently displayed in the Ration Formulation table, type the name you want to use for it into the “Name” field and click the “Store This Formula Here” button.

3. Deleting a formula:

Clicking the “Erase ” button will generate a confirmation prompt that you must click YES on, if you wish to have the corresponding formula and name erased.

You will visually notice the update done by the app, as the formula’s name is removed from the form to complete the process.

4. Don’t Forget To SAVE Your Formula:

You must click the “…Save Changes” button provided (and complete the saving process) BEFORE you exit or close the software, if you want any formula(s) you named or erased to be updated permanently.

Note that by defult, the new form will load the names for any formulas already stored when you call it up. You can always REPLACE or typeover such preexisting names to store a new formula. But the new formula will also replace the preexisting formula.

EXPORT FEATURE: See the PDF guide for full details of this and the above, complete with annotated screenshot images. should get it right soon, and it’ll be sent after full testing to all existing users.

Order The Least Cost Ration Formulator

I’ve now finished the user guide for the Least Cost Ration Formulator which a number of past buyers enquired about.

Apart from enabling a user set criteria (e.g. target protein, energy etc) and generate a least cost ration, it also comes with ALL the new features in the free upgrade version of the Basic Ration Formulator.

But it does even more, as it stores, edits and exports formulas in thousands.

Click to enlarge

This makes it potentially useful for consultants formulating rations for others.

Price = N25,000.00

As stated on my website purchases of N8,000 and above entitle buyers to a lifetime discount of 40% and one year membership of my Farm Biz Ideas online club.

That means you pay only N15,000 as a past buyer.

Videos and a PDF guide will be put up soon for this latest product.

Essential Features Of Broiler Starter Rations

This is the first post in an enlightenment series I’ve decided to progressively publish on my Cost-Saving Farm Business Ideas. Other posts in the series will follow, for Broiler Finisher Ration, Chicks Starter Ration, Growers’ Ration and Layers’ Ration.

NB: The series will be based – in part – on excerpts from my Feed Formulation Handbook.

Efficiency of Feed Utilisation Is Critically Important

A key area to watch when looking to improve your broiler operation’s efficiency and profitability is the efficiency of feed utilisation. This is determined to some extent by the genetic strain of the birds used in your broiler production process. Once you get the birds on site however, you’ll have to make do with whatever performance they can deliver.

That’s why you will need to pay serious attention to supplying the birds with feed that facilitates optimal feed to flesh conversion by your birds.

With respect to the above, broiler chicks differ from layer chicks in that they have relatively higher protein (between 22 – 24%)* and energy (3,000 – 3,200 kcal/kg of ration)* requirements. To achieve proper amino acid profile balance, fish meal is required at 5 to 7%* of broiler feed. And an energy booster may sometimes be added in form of oil, to the feed, but this should not generally exceed 5%*.

The obvious reason for this is their need to achieve rapid growth to table size within a short period of 8 weeks or less.

The broiler’s need for high feed utilization necessarily implies that feed it consumes be fairly low in fibre content. The foregoing greatly enhance digestibility of the feed for broilers – as does a calcium level kept between 0.6 to a maximum of 0.8%*, and a phosphorous level of 0.4 to 0.6%*.

Avoid Costly Mistakes: Formulate Your Own Broiler Rations

As can be seen from the above, quite a number of parameters need to be tracked towards achieving productive feeding of commercial broilers.  And given the time sensitive nature of this venture, it goes without saying that you cannot afford to make avoidable mistakes especially where it relates to feeding.

Apart from feeding the birds with the right ration formula, you also want to avoid spending more than you should. Otherwise, when it’s time to go to market with your market ready birds, you may be looking at slimmer and less profitable margins – or indeed a loss.

You can take care of the above concerns by doing what more profit and performance conscious farmers now do: Start making your own feed for your animals. That way, you can be sure they’re getting the nutrients you want them to get, in the quantities they need to get them.

Aim For Least Cost Rations: Use Automation To Reduce Errors And Save Time/Effort

However, because feed formulation and compounding can be a tasking exercise, you may wish to employ some automation in doing them repetitively. For instance, to achieve the twin desirable goals of balanced feed for your broilers, and the least cost, a mathematical programming model would come in handy.

Some people use linear programming. Others use the diagrammatic Pearson Square Computation method. Both these methods have been successfully incorporated into spreadsheets that make their use less intellectually demanding.

The idea here is to use the computer to generate the cheapest possible broiler ration that has all the key features mentioned above. That kind of ration is called a Least Cost Ration. And it is quite different from a lowest priced ration. Read more about it in my article titled “A Key to Livestock Farming Success”.

Final Words: To Feed Them Right, Know Your Broilers’ Actual Nutrient Needs!

What you need to keep in mind is that successful use of the above methods and relevant automation will depend greatly on your sound knowledge of the “essential features of YOUR broiler starter ration”!

Like I have said elsewhere, no two farms will ever function exactly alike. There will always be differences in modes of operation, and standards of performance.

Your farm will be equally unique in that regard. So, you must do your homework and ensure the data you use for your planning and computations towards feeding and managing your broilers are accurate and reliable. Otherwise, your broiler farm’s output will be disappointing in the long run.

*PS: The nutrient values mentioned in this article are general estimates based on the author’s observations and experiences.  It goes without saying that they are not representative of what obtains for feed used on all broiler farms.

Get The NEW Excel-VB Ration Formulator!

This new version allows you to:

1. Include 7 EXTRA feed ingredients in your rations.
2. Store 3 FORMULAS you derive for future recall/refinement
3. Export your stored formulas into a separate workbook!

A new PRO VERSION goes even further to allow you specify target values for your ration’s protein, energy, calcium, fibre etc. After that, a single click automatically generates a Least Cost Ration Formula for you. I call it the "Least Cost Ration Formulator". (To understand why you should use a least cost ration and NOT a lowest-priced ration, read this article: www.tinyurl.com/leastcostration)

Send your enquiry, along with your name, and mobile phone number to tayo at tksola dot com. If you already own the basic Ration Formulator, you get the new upgrade version FREE. 

Get in touch: Call 234-803-302-1263.

Click to view larger screenshot

Fig 1 Above: Extended data form with currency specification, and a button for initiating addition of 7 extra ingredients (ADD INGR)

Click to view larger screenshot

Fig 2 – Above: New data entry form for adding 7 extra ingredients loaded by clicking "ADD INGR" button in Fig 1.

Click to view larger screenshot

Fig 3 – Above: New data form for STORING, RECALLING and EXPORTING derived ration formulas.

You Need To Adapt To Succeed

“The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune.” – Napoleon Hill

The basic habits required for achieving LONG TERM success in business or personal life are generally the same (Note that the capitalised emphasis on “long term” is deliberate).

This article illustrates potential benefits of being habitually adaptable, using the true story of how I achieved my goal of improved fluency in spoken French, by spending 3 “challenging” weeks in Cameroon.

(NB: It ends with a link to a longer article that explains how I got stranded in Douala without money, and had to “adapt” by finding a way to return to Nigeria in a boat!)

Background

In 1999, I travelled while on annual leave from my job as a Shift Brewer in Guinness Nigeria, to spend 3 weeks in Cameroon improving my spoken French by conversing with native speakers.

Earlier that year, I’d attended an intensive 3 month French Language Training Course conducted by Chi Valentine Alake, a highly entreprising Cameroonian who (was based in Nigeria at the time, and) ran a language school in Benin City, Edo state where I was based.

After my 3 months intensive classroom training ended, it was obvious I had major difficulty making basic conversation, despite my reading and writing proficiency.

So Valentine arranged for me to spend time in his country. The idea was that I needed to be in an environment where few people spoke English. That way I’d be forced to use my spoken French more often, and consequently improve.

=====
(TIP: If you really want to be able to speak any language you learn in class, keep the foregoing tip in mind. It’s worked for me, and others I know. My experience based insights are documented in this ebook I published some years ago.)
=====

I travelled by road for over 24 hours through rough terrain, from Lagos to Calabar, then through Ikom (a border town in Nigeria) to Ekok (in Cameroon). From there, I took a car going to Kumba, and finally a bus that arrived in Douala.

Below: Picture of my passport showing stamped immigration border control passes with dates for my entry to and exit from Cameroon. Note the stamp to the extreme left with ORON control printed in it. As I stated in my article I came by by Sea via Idinao port in Cameroon, to Oron, in Nigeria.

Click  to view full sized version of my passport showing stamped immigration border control passes with dates for my entry to and exit from Cameroon. Note the stamp to the extreme left with ORON control printed in it. As I stated in my article I came by by Sea via Idinao port in Cameroon, to Oron, in Nigeria.

Adapting To Local Food & Living Conditions During My Stay

Over the next 3 weeks I spent time living in accomodation provided by my hosts in Douala and Yaounde respectively.

In the former, I learnt to eat interesting local dishes like Achu (made from Cocoyam) and a kind of snack called “Bobolo” made of solidified starch moulded into a long pipe shape. This went down well with roasted or fried fish.

Everyday I went out to Marche Mokolo (French for “Mokolo Market”), where I spent time trying to converse with traders.

I also walked long distances around town to social spots like restaurants, bars and sports centres. Wherever I found myself, I readily embraced the ways things were done.

As a result people warmed up to me and taught me new words in addition to showing me places I would never have discovered on my own.

When I told my hosts of the places I’d been and what I’d learnt, they were often impressed that they did not have to take me around or assign me a guide. This especially since it was my first visit to their country.

I Move To Yaounde

A week into my stay, Valentine’s sister arranged for me to move to Cite Verte (pronounced “see tay vert”), where her older sister lived with her lawyer husband.

Compared to the Doula home I had lived in, this was an upscale neighbourhood.

In no time I settled in and began going out daily to interact with locals in the market places, recreational centers, bus parks etc.

Just like I’d done in Douala, I quickly made friends, and soon established a routine for my visits. The people were always so friendly. And whenever they learnt I was visiting to practise my spoken French, they were often pleased and keen to help.

Living In Mendong In Yaounde Countryside

When it was about 10 days to the end of my stay, my hosts arranged for me to spend a few days with a childhood friend of Valentine’s.

He lived in an area on the outskirts of Yaounde called “Mendong” (pronounced with the “g” silent).

Being a bachelor (like I was), Eduj naturally lived alone and cooked his own meals.

So we found an instant connection as we lived together in his small apartment.

Over the weekend, he taught me to make Groundnut Stew. And I also got a taste of life close to what obtained in rural areas.

For instance we had to walk a distance to fetch water for drinking and bathing from a large volcanic water spring used by dwellers.

Each day he went to work, I also left to explore the area’s social spots. And I again soon found willing helpers and friends.

At a point, three guys who ran a used books store began leaving me there to attend to buyers, who most times spoke no english.

I had to really struggle to understand and respond in coherent French to the various purchase enquiries.

The little kids who came looking to buy French versions of various popular comics and novels, enjoyed laughing at my awkward efforts!

That particular experience greatly boosted my spoken fluency. When I got back to Benin city, Valentine readily noticed the improvement.

Attending A Youth Conference In Oballa

I eventually moved back to Cite Verte. But before I left Yaounde to return to Douala in the last days of my stay, I followed directions on a flyer to attend a conference organised by members of a “President Biya’s Youth Movement” in a distant town called Oballa.

It took hours to get there and back. I returned to my hosts’ place at Cite Verte much later than usual that day (about 10p.m).

They were starting to get worried. When I told them where I’d been, they expressed surprise that I’d had the courage to go that far on my own.

Final Words: Being Adaptable Can Help You Overcome Business Challenges & Setbacks

My return trip to Nigeria at the end of my 3 week stay would however take longer, and was less straight forward.

That was because on the day I was to return home, I made the shocking discovery that I had to travel back without money I’d planned to use!

Thankfully, I made it back – by once again adapting to that unexpected development. (See details in my article titled “How I Travelled To Nigeria – 12 Hours Overnight By Sea, Under Heavy Rainfall, In A Leaky Boat – From Douala, Cameroon, Despite Having No Money!“.

After I’d returned to Nigeria for about two weeks, Valentine’s sister (in Yaounde) wrote him an email in which she mentioned me.

He called my attention to a paragraph in which she said
“Your friend is so adaptable. We were quite impressed with him.”

It’s this same habit of being adaptable that’s helped me routinely and repeatedly overcome every challenge or setback I’ve encountered since becoming an entrepreneur ten years ago.

Without it, I’m certain I would have been overwhelmed by the multiple bouts of adversity I have survived to get where I am today.

With it, one always feels s/he can find a way to make things work out okay. No matter how bad they look!

If you have not already formed this habit, I strongly encourage you to work at it as you begin your business activities in this new year.

The best part is that everything you need is already inside you: it’s just a mindset you need to develop.

You’ll start thinking up ways to make the most of any situation that confronts you in running your business – or indeed your life.

That would be much better than throwing your hands up in frustration – or surrender – like most people often do!

Reduce Your Customer Acquisition Cost (Lessons From My 4 Week Sales Prospecting Experiment)

What if you could spend less money, time and effort to get the same or even more people to buy your products and/or services?

You’d like that wouldn’t you? Well, so would many others who are just like you and me.

The question is how can one make that happen – especially on a continuing basis? This article offers lessons from a 4 week sales prospecting experiment I recently concluded, for you to consider.

To Stay In Business, You Must Keep The Sales Coming In

As a profits focussed business owner, probably the most important activity that should dominate your thinking is generating sales leads, and converting them.

Even a poorly managed business is likely to remain profitable if it makes regular sales.

It is however crucially important to always look beyond your revenue, to quantify profit margins accruing from sales you make.

Without substantial and sustained profits, any business will struggle to withstand unexpected market changes e.g drops in demand, hikes in costs etc.

Making Regular Sales Requires A Reliable Sales & Marketing Strategy

How do you currently go about finding buyers? Your adopted approach will most likely depend on what you sell…and where you sell it.

For instance, my main income generating products are my feed formulation handbook and software.

But unlike my counterparts in other parts of the world, the relatively lower Internet awareness amongst my target population here in Nigeria/Africa, makes it necessary, for me, to go the extra mile to win each prospective buyer’s trust.

This requirement makes the process of selling potentially tiring!

And that’s why my use of an intelligent Web Marketing System (WMS) to generate prequalified sales leads, has been massively time, effort and cost-saving.

Basically, what this means is that I’ve setup a self-sustaining network of web based resources that almost literally “herd” people most likely to be interested in buying my products to me.

And I’ve found over the past five years or so that closing sales with prospects that come through this channel is at least 4 times easier and faster. That is compared to when I have to deal with a prospect I initiated contact with.

The results from my recent little experiment (described below) are the proof I need to justify sticking with using my WMS to make buyers come to me, over going out to “chase” potential buyers who’ve never heard of me or my offering.

It’s MUCH Easier To Sell, When You Make Buyers Come To You

And if you can setup a system to make the above happen, your sales conversion rate will dramatically improve, even as you do less work to make it happen e.g fewer phonecall or email follow ups, shorter explanations to convince prospects etc

Like I’ve said above, I use a WMS that I periodically tweak, based on the results I get, to make the above happen as frequently as possible.

Of course, when a good opportunity presents itself, I still seize it to close sales through other channels.

The truth is however that up to 90% of the sales of my above mentioned handbook and software happen via leads generated by my WMS.

Little wonder that I am so generous in investing my time, efforts and resources in diligently nurturing this low cost but high impact marketing system on a DAILY basis!

Proof That You’ll Close More Sales If You Make Prospects Come To You (My 4 Week Sales & Prospecting Experiment)

Sales results show clearly that people buy more readily from a person they approached by themselves (after studying her/her offering). And they are significantly less willing to be sold, when the seller (you) is the one who makes first contact.

You can put the above knowledge to use, in a way that boosts your selling productivity.

Recently, over a 4 week period, I conducted a little field experiment that lends credence to the argument I’ve made above.

What I did was to “work through” two different lists of potential buyers for my feed formulation handbook and software.

Group 1: Comprised over 200 past visitors to my Farm Business Ideas website, who had taken the step of submitting a request via the web contact form provided.

I should add that some of those on this list had already purchased at least one product from me in the past.

It is also worth noting, that in using the contact form, they’d agreed to have their email addresses added to my mailing list. Which meant they had be receiving my regular article and newsletter email broadcasts.

Group 2: Comprised a mixture of over 300 fish farm business owners, aquaculture consultants, as well as equipment and feed suppliers.

Their professional and contact details were published in a PDF Directory compiled under the auspices of the USAID and made available for free download online.

Neither group had any idea of what I was doing. Indeed I must confess that I did not start out to conduct this comparison.

Here’s how it happened:

You see every December/January, I normally run a special promo in which I offer my opt-in newsletter subscribers discounted prices and bundled product packages. In the last 2 years before this it’d been quite successful, with over 30% of subscribers taking up my offers.

When I stumbled upon the USAID directory, I felt those listed there would also be interested in my products.

So I decided to contact a selected number of them directly with a variant of the offer I’d prepared for my subscribers for this year end.

It was only after the second week of weirdly long and mostly unproductive cold calls and follow up sales conversations that I realised members of this group were not as ready as those on my website database.

I recalled that closing sales with persons who’d contacted me (via phone or email) after exposure to my WMS often took no more than 2 conversations.

Yet, after two weeks, NOT one of the 20 USAID prospects I’d chosen to “cold call” two weeks earlier had placed an order.

That was when the idea came to me to push my offer to both groups and compare their responses in terms of orders placed.

Below I Discuss Some Of My Findings

1. Number of Phonecalls Before Order:

For every single call I placed to a prospect chosen from Group 1, I had to place at least four to each prospect from Group 2.

2. Duration of Sales Conversations:

Group 1 candidates typically required a maximum of 3 minutes to listen to, and ask questions about my offer.

Prospects from group 2 often “hemmed and hawed” a lot as they asked questions about the offer. They typically took 3 to 5 minutes to speak to.

3. Follow Up:

Both groups readily consented to having me email full details of the offer to them.

However only amongst group 1 prospects did I get positive responses to my attempts to follow up with them.

In over 90% of group 2 cases, after getting the email, they stopped taking my call.

That was a huge contrast to group 1 respondents who even called back (or sent SMS via phone) for payment details. And they went on to pay too.

The 10% in group 2 who did take my calls and/or called back never went on to make payment, even though they said they would.

Understanding The Contrasting Prospective Buyers’ Attitudes

The obvious reason was that the former (Group 1 prospects) were already familiar with my work.

For one thing, they had read up about my products and services when they’d first discovered me online.

Indeed, some had made hefty purchases at first contact with me (to show how powerful a WMS can be!), after which they became subscribers.

Others started out for a few years as subscribers before later making purchases from me.

In contrast, the Group 2 prospects had to evaluate my offer for the first time over a few weeks, towards taking a buying decision.

In other climes, that would probably not have posed a problem.

But in my peculiar socioeconomic environment (where gaining the trust of others to make them part with money can take years),it can be quite a tall order!

Little wonder that nobody in group 2 was convinced enough to buy in 2 weeks of follow up, while about 5% of those I’ve spoken with from group 1 have already taken it up!

Spend Less Money, Time & Effort To Make Sales: Use A WMS To Make Buyers Come To You

The above details clearly illustrate how effectively a WMS can help you achieve marketplace credibility, even as it boosts the reach and long term impact of your business promotion efforts.

You need a consistent web marketing platform to build relationships with potential buyers, and to command attention, interest and credibility.

If you want help setting a WMS up for your business, submit the contact form on this blog or email me via tayo at tksola dot com.

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