Category Archives: Excel-VB Solutions

Entrepreneurship, Excel-VB Solutions, Farm Biz, Public Speaking

FREE Talk for Farm CEOs About Best Practice Ways to Avoid Disease Outbreaks & Generate EXTRA Income to Cushion Income Loss!

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I continue to write formal FREE talk offers for consideration by farmer groups and organizations.

This is in line with what I’ve identified as the need to inform and educate farm CEOs on how to:

(a) adopt best practice bio-security measures against disease outbreaks and

(b) generate complementary/additional income streams to boost their earnings/cushion the income loss from crises.

I offer to TELL them all I know at no charge.

My interest is solely to OPEN the eyes of farm CEOs to glaring opportunities they have to do MUCH better than they do now. Their core businesses can be complemented by side businesses based mainly on their knowledge and expertise as farm business owners.

Why?

Because I believe we need to make farm businesses succeed on a sustainable basis, if we hope to get MORE people to believe agriculture is worth investing in.

What happens when farmers experience inevitable setbacks like the bird flu, African Swine Fever, Cassava Mosaic disease etc?

Even if the farmers are at fault, we cannot leave them to deal with it alone.

If we do, those considering starting farms of their own will be discouraged. I argue that it is better to TEACH those farmers how to operate their businesses in a manner that minimizes chances of crises happening,

Even when crises occur, they must be told how to keep their businesses going by have OTHER things they do that earn them tangible income – to cushion the losses!

I propose that your farmers group or organization invite me to give my talks titled Best Practice Farm Management for Profits and Earn Extra Income from Your Farm at ZERO COST to your members in on mutually agreed dates/times.

As I said I do NOT seek any payment.

My reward will be to see them succeed better, so that MORE people will feel confident investing their time, effort and money into farming.

I am able to safely make this offer because I earn over 80% of my income via passive income generated by sales of my information products and custom Excel-VB software e.g. my Poultry Farm Manager (http://tinyurl.com/15pfmVideos) and my Ration Formulator (http://tinyurl.com/RealRationDemo).

If what I propose interests the association, I can be reached using the information provided in the PDF speaker sheet at http://tayosolagbade.com/uploads/5ways-make-money.pdf

 

Excel-VB Solutions, General, My DN Travel News, Parenting, Self-Development

The Need to Conquer Our Fears to Live in Harmony With Nature’s Gifts [True Story With Photos: The Scared Stray Kitten I Rescued 5 Years Ago Is Now A Mother of Two Lovely Kittens!]

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In certain societies, people live in harmony with snakes, and even worship them. In others the mere sight of a baby snake will have everyone taking to their heels. It’s a simple question of familiarity.

A child that’s never seen (or been near) a dog before, could get scared, and even burst into tears when one comes to her, playfully wagging its tail. Give that same child a few days or weeks, and he’ll soon be the best of friends with the same animal!

Let me share an example in form of a personal true story.

I once took home a stray kitten. It had been chased into the rain by some market women who wanted to kill it (based on superstition that it was a witch – a story for another day).

Not only did it have blood coming from its nose, but it’s heavy breathing suggested it also had a respiratory infection. I knew leaving it was likely to mean certain death for it.

Plus, from my earliest years till well into my teens, I and my siblings had lived with cats and dogs in our parents’ home. It just felt natural taking this one home with me.

However, there was a problem.

I knew my two youngest children (girls – 3 and 6 years old), and their mother, were scared of animals. The boys having spent time with me picking up all kinds of insects, trapping birds and rodents, were already weaned of their fear of many things.

So, when I got home, I connived with the boys to make the cat at home :-) They fed the kitten with warm milk and medication given it by Dr. Folorunsho, my Vet Doctor friend who’d cleaned it up and treated for injuries.

Then I pleaded with their mother to let us nurse the kitten back to full health, after which I would let it go. She agreed, but warned “Just keep it away from me!”

After a month, she was back to full health and bounding around the house. Well, it’s been 2 years now since Lily (that’s the name the kids gave it) joined our family.

She’s a big girl now. And guess what? Our girls now carry it around fearlessly, just like their brothers do. And although she still won’t stroke it, their mother brings home pieces of fish and chicken from the frozen foods store, which she cooks for the dreaded cat!

All the perceptions she’d carried around about cats had been subject to tests during the many months she’d had to be around one on a continuous basis. This helped her verify that most of the things that she;d been told were unfounded.

It’s been over 3 years now. She has been with the kids, and the cat, ALONE each time I’ve had to travel away to Cotonou. Very rarely has the issue of the cat come up for discussion at anytime.

She's a BIG girl now, our cat. When I rescued her in September 2011 as a badly injured kitten, with a severe respiratory infection, she fit neatly into the palm of my hands! The kids LOVE her silly. We once visited my parents and took the cat with us. Something scared the cat as we got down and she scampered into an uncompleted building. Thinking she would come out later, we went in to my parent's. By the time we came out, she was still nowhere to be found, so we left - the kids were all downcast. It was like someone had died!
She’s a BIG girl now, our cat. When I rescued her in September 2011 as a badly injured kitten, with a severe respiratory infection, she fit neatly into the palm of my hands! The kids LOVE her silly. We once visited my parents and took the cat with us. Something scared the cat as we got down and she scampered into an uncompleted building. Thinking she would come out later, we went in to my parent’s. By the time we came out, she was still nowhere to be found, so we left – the kids were all downcast. It was like someone had died!
Thankfully, one week later, when I visited my parents again, a securyty guard informed me of a cat meowing as if lost in the compound he was guarding. He was scared of cats, and was visibly rel;ieved ewhen I called out the cats name and she ran out to meet me. She was dirty and obviouslyt bvery huinrgy. My mother quickly made a her a bowl of milk. I left for home earlier than planned . We had a celebration at home that night!

Another reason she may have accepted the cat, was that its meowing soon scared away mice and rats that often came from the undeveloped plot next door!

However one looks at it, the point to be made is that once she got familiar with the animal, she lost her initial fear of it, and now lets it sit next to her!

Today, we have NOT one, but three cats – because Lily is now a mother!

See photos below of Lily the little ones – born on 22nd December 2016 i.e. about 3 months ago.

lily-sdn-2 lily-sdn-3 lily-sdn-1

We had a few scares during the first few weeks of their lives, when they picked up some eye infection, but our good Vet doctor friend prescribed a mix of drugs that soon cleared all that up.

Related Articles:

1. Teacher Says Tom and Jerry Cartoons Make Kids Act Retarded …AMAZING!

2. Schools Can Kill Your Child’s Creativity – IF You Don’t Apply These Tips

Career Development, Entrepreneurship, Excel-VB Solutions, My DN Travel News, My Ideas for Making Nigeria Better, Parenting, Recommended Websites & Articles, Self-Development, Writing/Blogging

Developing Positive Income Earning Competence In Nigeria Is The Key to Eliminating Corruption Amongst Nigerians [Case Study: Aljazeera “Africa Investigates” video report titled “Nigeria’s Baby Farmers”]

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If you have not yet watched the Aljazeera “Africa Investigates” video report titled “Nigeria’s Baby Farmers”, starring Ghana’s famous under cover journalist – Anas – and Rosemary an investigative journalist from Nigeria, then click here to watch it now. The revelations of the sickening yet vibrant trade in babies, actively engaged in by hospitals and clinics, in connivance with the country’s infamous baby factories, are simply heart breaking.

However, for me, this video report further reinforces my belief that equipping as many members of society as possible with competent income earning capabilities, is a critical requirement, if they are to stand a chance of resisting financial pressures in their lives.

And that is the problem we face in Nigeria today.

What we see today – represented in the above mentioned video – is the irrefutable evidence of the fact that:

1. Many Nigerians lack the income earning competence to stay away from crooked ways of making money.

2. And for some who possess skills adequate to earn income for themselves, they engage in naughty corner cutting due a lack self-confidence!

They do not believe enough in the abilities they possess, to focus on using them to earn a living. This is often coupled with wrong – even warped – values they grow up having, from observing others who are misbehaving in society, without getting punished for it.

3. On top of all that, there is the reckless greed and need to own and spend, which drives many in Nigeria, due to the showy culture we have.

(Almost) everybody wants to keep up with the others who seem to be doing well. So, people live desperate lives going out of their way to get more money to outdo one another – even if they have to do dishonest and criminal things!

That’s why when someone proposes a dishonest or criminal/illegal way to earn extra income almost without having to lift a finger, they readily go for it!

The above are just a few of the reasons I vowed LONG ago, to invest all of myself in PREPARING my own kids to arrive adulthood VERY differently from me, and most others I’ve seen.

This was especially after I found myself enduring serious hardships – despite my demonstrable competence – at the hands of those who chose to be crooked, as I went about my affairs as a young adult.

I saw and experienced it in paid employment. But that was mild, compared to what I later saw and experienced at the hands of MANY, after I quit my job to become self-employed.

The sad thing is that it has progressively worsened, with seemingly no sign of improvement in sight – at least not in the near future.

So, I’ve been practicing what I preached in an article I first e-published on 31st July 2003 via www.spontaneousdevelopment.com titled “Pre-Marital Sex Amongst Teenagers – A PROPOSED SOLUTION“

But contrary to what the title suggests, the ideas I shared in that article actually apply to everyone.

If every member of society is helped to develop the needed competencies to overcome the socio-pyschological pressures mentioned above, they will be less willing to engage in naughty acts.

The foundation that needs to be laid is that of income earning competence.

Without it, nothing else can work. I’ve been practicing what I preach with my own kids and in my own circle of influence with other adults and youths.

It is why I have been helping EACH of my kids develop his/her passion into a micro business that generates income. I’ve shared many stories of the progress they are making in past articles on this blog.

But that’s been mainly with regard my 3 boys, supported by their 2 younger sisters.

In the last month or so, I’ve been especially excited to be working directly, and closely, with my 10 and 7 year old daughters to launch their Cookies baking project using our family’s trademark No-Oven Charcoal Stove baking system.

Two weeks ago, they made their first batch of cookies and sold N110’s worth at an event they attended with cousins and friends. Then last week, they made Chin-Chin as well as Cookies – and made another sale, with the buyer asking for a pack of 10 chin chin sachets.

Just this morning, I joined them, along with their brothers, to bake home made bread – using a French chef’s recipe we saw on Youtube – and it tasted great.

Then they went out to give taste samples to their grand parents and customers. When they returned, my 10 year old daughter came up to me and asked when I would be printing the labels for the packs, as I promised. I assured her I would.

On one night we’d gone out, she’d asked if we could market her products to people working in offices and I’d told her “Of course”. I could see from the look in her eyes that she had tasted blood. And her questions showed that she was hungry to do more.

Their Facebook page (Temi and Oluoma’s No-Oven Charcoal Stove Cookies) tells their story in photos and words, and at some point, videos will appear.

Indeed, we’re already creating home study demonstration videos that interested persons can buy to learn how to make the same products on their own, using our low cost techniques.

Once a person discovers a passion that makes him/her willing to do what it takes to get the results s/he wants, in a way that is adequately financially rewarding , s/he becomes self-driven and MUCH more difficult to distract.

This is my purpose with my kids.

And I believe it is the kind of purpose other parents should have for raising theirs as well.

As for the government, they need to create programmes that encourage and encourage people to become micro-entrepreneurs – even as they hold on to day jobs.

That way, they will be sure of augmenting whatever salaried income they earn, in a way that prepares them to deal with unexpected financial challenges, as well as the inevitability of retirement, or forced exit from paid employment.

It is my considered opinion that the above is the most viable way to get most people to stop looking for short-cuts in life.

 

Career Development, Entrepreneurship, Excel-VB Solutions, My DN Travel News, My Ideas for Making Nigeria Better, Public Speaking, Self-Development, Writing/Blogging

PII 004: Get YOUR FREE Copy of Tayo Solagbade’s Quick & Dirty Guide to English Language for French Speakers

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 WARNING: This Workbook based guide is NOT a standard language learning resource.

I’ve called it a quick and dirty guide because that’s what it is.

This workbook assumes you’re willing to spend time sitting behind your PC (and also on your mobile) listening to audiios corresponding to clickable words and phrases, (and pictures that appear for relevant items). See link to request free preview further down.

It is mainly meant for people who want a basic introduction to get started speaking English or French.

 

Tayo Solagbade's Performance Improvement IDEAS(PI Squared) Newsletter

Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter

Logo - Tayo Solagbade's Self-Development Academy


NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

**********

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

PII 004: Get YOUR FREE Copy of Tayo Solagbade’s Quick & Dirty Guide to English Language for French Speakers

WARNING: This Workbook based guide is NOT a standard language learning resource.

I’ve called it a quick and dirty guide because that’s what it is.

This workbook assumes you’re willing to spend time sitting behind your PC (and also on your mobile) listening to audiios corresponding to clickable words and phrases, (and pictures that appear for relevant items). See link to request free preview further down.

It is mainly meant for people who want a basic introduction to get started speaking English or French.

It provides a snapshot of basic vocabulary and expressions needed to functionally integrate into French or English speaking communities as quickly as possible.

It could be that you’re a French speaking person from a Francophone country visiting Ghana or Nigeria on holidays. Or you could be a South African visiting one or more of the Francophone African countries (e.g. Togo) under the auspices of your organisation (or on private business).

Your efforts will be quickly rewarded. You will learn the right phrases or words to say in response to common queries and expressions. And you’ll have a good idea of how to pronounce them, so you are easily understood.

Due to pressure from local professionals in Cotonou when I relocated in 2013, created what I called a “Quick & Dirty Guide to English Language for French Speakers”.

People kept asking me to teach them to speak English (the government has said they should all aim to be bilingual).

My first sale of Part 1: Les Salutations (Greetings) was to a medical doctor who literally grabbed me in a cyber cafe, after hearing me make a call to Nigeria speaking English for about 30 minutes via Skype.

He insisted we become friends and speak on phone so he could improve his fluency. We never found enough time to do that due to his busy schedule. So the DVD proved handy.

This DVD comes as an Excel-VB app that you can click each greeting in a menu to hear my voice reciting the EXACT phrase, and responses, sometimes giving alternatives.

Part 2 has one page pictorial CONVERSATIONS (e.g Asking for Directions), in PowerPoint slideshow formats, accompanied with audios, as well as a slideshow that identifies ALL the body parts – using a full length photo of me (and my voice)…LOL!

When you join the Farm Business Ideas club, you’ll get the Part 1 DVD as a BONUS.

Watch the preview of the video I created with a team of students from the National University campus that I co-opted within a few days of my arrival – on the sales page below:

http://tayosolagbade.com/qdg.html

NB: I’ve since redone ALL the audios in my own voice on the advice of a bilingual client who does language translations.

Buy ANY of my products/services from N12.5k upwards, and get A FREE copy of Part 1 of my “Quick & Dirty Guide to English Language for French Speakers” (N5k) – as described above.

Purchasing ANY product or service from N12.5k upwards from any of the locations listed below, gets you this product free:

www.tayosolagbade.com/sdn-sell.htm, www.excelheaven.biz or www.tayosolagbade.com.

CONVERSATIONAL FLUENCY GROUP EXERCISES – To Aid French Speakers learning the English Language!

I’m planning a special event to be held at agreed venues for interested groups as I travel, for persons who purchase copes of this guide i.e. French speakers who want to learn to speak English more proficiently.

They will write short (one page) speeches in their favoured French Language, and I will help them translate it to English.

They will then be coached to deliver the English versions of their speeches to audiences as a way of helping them gain better grasp of the language.

This is an exercise I have personally benefitted from. My plan is to engage the support of sponsors – to publicise this event, to organise it for as many groups as are interested.

If you’re reading this, and would like to collaborate with me to make this happen, click here to use a web form to get in touch – you will receive sample downloads of the workbook guide and audios.

SDN Blog™

 New posts from last week*
Monday:

PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

If you run a Travel and Tourism agency, or are in the hospitality (hotels, restaurants and bars) business, catering to travelers and tourists, the ideas I share below can help you achieve substantial and sustainable generation of quality sales leads at VERY low to zero cost. As you read on, you’ll encounter a FREE instant […]

[Tuesday]:

A Website That Works Wins You Repeat Visitors, Leads, & Sales: NOT Admirers & Compliments!

For some time now, I have had the opportunity to discuss extensively with many entrepreneurs and business owners(some being clients for whom I had to build websites) about what kind of online presence they need to have for their businesses. In many cases I have found these individuals to be MORE preoccupied with the aesthetics […]
[Wednesday]:

It Takes Proven Know-How to Achieve Repeatable Web Marketing Success [True Story: How My 9 Year Old Domain Got Poached In May 2014, and I Used My Web Marketing System On a NEW Domain, to Build My Online Brand/Sales to a Higher Level Within 6 Months]

Two great quotes by a great man, who achieved great results in his chosen field of expertise: “It’s hard to be humble when you’re as great as I am” – Muhammad Ali “It ain’t bragging if you can back it up” – Muhammad Ali Image Source: http://orig06.deviantart.net To paraphrase Ali with regard to BOTH quotes, […]
[Thursday]:

You Cannot Sell Web Marketing as a Commodity (Hint: Suggestions to SEO Service “Sales Persons” and Those Who Buy From Them)

[Update – 5th March 2016 at 19:28: Click here to listen a short audio recording I did on this subject BEFORE I wrote this article] The views I express in this piece may rub some hard core SEO practitioners the wrong way. However, I urge you to keep an open mind as you read, so […]
[Friday]:

Attend Tayo Solagbade’s FREE 4 Hour Practical Introduction to MS Excel-VB Automation Workshop [Get Home Study DVD Video: How to build an automated Cash Book with Bank Reconciliation table, Debtors/Creditors Schedule etc]

NB: At the bottom of this post is the transcript of a message I sent (with download link to my NEW VIDEO titled “How to build an automated Cash Book”) today to members of my Excel-VB Club in continuation of their home study coaching.  Join 3 accountants and a university professor in my NEW MS […]
[Saturday]:

Spontaneous Coaching™ Program: Monetize Your Expertise to Make EXTRA Money With LESS Effort by Creating Cash Flow Generating Assets (CFGA)™

Learn How to Create Cash Flow Generating Assets (CFGA)™ to earn you income [Below: Downloadable Flyer Image]… (1) even on public holidays (2) even when you have no client projects in hand (3) even when you’re on annual leave (4) AND…even when you’re ASLEEP! Just Like I’ve done for YEARS! In July 2015, I came […]

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Creator of the Mastering Adversity for Perpetual Success Achievement Coaching Program

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the

popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm

Manager™ software.

He has delivered talks/papers to audiences in

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical
Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS

newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your

personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

Home |About | Contact | SD Nuggets™ | Speaking/Web Marketing IDEAS | Web Marketing Systems | Freelance Writing | MS Excel® Heaven™ | Cost-Saving Farm Biz Ideas

 

Career Development, Entrepreneurship, Excel-VB Solutions, Farm Biz, My DN Travel News, Recommended Websites & Articles, Self-Development, Writing/Blogging

Spontaneous Coaching™ Program: Monetize Your Expertise to Make EXTRA Money With LESS Effort by Creating Cash Flow Generating Assets (CFGA)™

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Learn How to Create Cash Flow Generating Assets (CFGA)™ to earn you income [Below: Downloadable Flyer Image]…

(1) even on public holidays

(2) even when you have no client projects in hand

(3) even when you’re on annual leave

(4) AND…even when you’re ASLEEP!

Just Like I’ve done for YEARS!

MonetizeYourExpertiseCUT202

In July 2015, I came down from Cotonou, to deliver the first of several 1 hour talks (which ALL lasted over 2 hours due to attendee interest) on Passive Income Generation to entrepreneurs and career persons in Lagos.

Most bought my 2 hour Autorun Audio DVD  – in which I narrate powerful practical examples of ways to monetize your expertise to generating passive income at low to zero cost, even if all you have is a primary school certificate!

The DVD is now available as a bonus for persons who signup for my “One Year Web Marketing Support Service” in addition to enrolling for THIS Coaching Program.

In this program, I will share experience based information and education about how to review, analyse and compile what you know about your field of proven knowledge and expertise, into marketable digital and/or physical products to EARN PASSIVE INCOME in 3 proven ways I have used for YEARS.

If you follow my guidance diligently, you WILL end up able to generate multiple Streams of Passive (or Residual) Income even when you do NO work, and also while you sleep.

I’ve been doing EXACTLY that since 2006, selling my custom Excel-Visual Basic software (via www.excelheaven.tayosolagbade.com) and multidisciplinary Infromation products (via www.lulu.com/spotlight/sdaproducts) to buyers within and outside Africa – while traveling as a Location Independent Multipreneur!

lulu-tayo-shot

Coaching Option1:

Learn to Do-It-Yourself from Me. I tell/show you ALL I know, and
then support you via email, phone/Skype, online chat to get it done by yourself.

Program Duration: 4 Weeks

Fee: N50k

Coaching Option2:

Learn to Do-It-Yourself from Me While I DO IT FOR YOU:

I still tell/ show you ALL I know, but you end up with a product ALREADY on sale in both digital and print formats, in YOUR OWN online store.

Program Duration: 12 Weeks

Fee: N150k

*Call Tayo on +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

[*If you can’t reach me on one line, I may have moved to the other country. Try that number or email tayo at tksola dot com]

*Spontaneous Coaching™ is a trademark of Tayo Solagbade’s Self-Development Academy.

Career Development, Entrepreneurship, Excel-VB Solutions, General, My DN Travel News, Public Speaking, Self-Development

Attend Tayo Solagbade’s FREE 4 Hour Practical Introduction to MS Excel-VB Automation Workshop [Get Home Study DVD Video: How to build an automated Cash Book with Bank Reconciliation table, Debtors/Creditors Schedule etc]

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NB: At the bottom of this post is the transcript of a message I sent (with download link to my NEW VIDEO titled “How to build an automated Cash Book”) today to members of my Excel-VB Club in continuation of their home study coaching.

 Join 3 accountants and a university professor in my NEW MS Excel-Visual Basic Automation Club, to attend this FREE workshop, and also start downloading my step-by-step tutorials on automating your daily tasks in MS Excel using Visual Basic Macros.

Highlight: Get a Step-by-Step video tutorial on best practice worksheet design and Excel Visual Basic coding using a real life spreadsheet software I built in 2007 for a popular Lagos based hospital with over 120 staff.
1. Each club  member wishing to attend, gets FREE access to my forthcoming FREE 4 Hour Practical Introduction to MS ExcelVB Automation Workshop.
Attend Tayo Solagbade's FREE 4 Hour Practical Introduction to MS Excel-VB Automation Workshop [Get Home Study DVD Video: How to build an automated Cash Book with Bank Reconciliation table, Debtors/Creditors Schedule etc]
2. ALL attendees will get a DVD containing my Home Study Step-by-Step Video Tutorials.
3. Non-club-members wishing to attend simply need to join the club by paying the membership fee.
Details, with links to relevant additional information provided below:

Date: Saturday 19th March 2016

Attendees: Tayo Solagbade’s Excel-VB Club Members ONLY. [Not yet a member, click here to let request signup and other details]

Venue: TBD

Admission Fee: FREE – for ALL Members [NB: Every tuition or training centre that joins the club automatically secures FREE access for ALL its students/learners, to the workshop, AND also to my step- by-step tutorials]

AS A MEMBER, YOU CAN ALSO INVITE ME TO CONDUCT MY FREE EXCEL-VB WORKSHOP AT YOUR TUITION CENTRE!

Signup and invite me to conduct the workshop on YOUR tuition centre’s premises, on a date convenient for YOU and YOUR students.

First 5 tuition centres to signup pay N10k (instead of $65 USD or N13k) to join. All club members get to attend my FREE 4 Hour Introduction to Excel-VB workshop.

1. To learn more about how to join the club or compete, OR to be a SPONSOR, click the link below to download the 9 page slideshow that offers FULL details:

http://www.tayosolagbade.com/uploads/xlhcluboffer.ppsx

2. Introductory Videos Club Members Need to Watch

Welcome to my MS Excel Heaven Visual Basic Automation Club [Introductory Videos You Need to Watch] | SD Nuggets™

Transcript of Email message sent to club members today…

Hi,
Click the link below to download PART 1 of the new video tutorial:

http://tayosolagbade.com/—link disabled—.zip

TITLE: How to build an automated Cash Book with Bank Reconciliation table, Debtors/Creditors Schedule etc.

It is a Step-by-Step video tutorial on best practice worksheet design and VB coding using real life spreadsheet software I built in 2007 for a popular Lagos based hospital with over 120 staff.

INSTRUCTIONS

Download the zipped folder linked ABOVE to your desktop and unzip the contents.

2 files will emerge. Double click on the web page file to launch a browser window in which the SWF video file will playback/

Note that if you see THE browser prompt shown in the linked PNG image below, all you need do is simply click “Activate Adobe Flash” (or the equivalent linked text displayed in your browser), and follow the instructions to get the video to display and play.

http://tayosolagbade.com/sdnuggets/wp-content/uploads/2015/10/fbsc-video-tip.png

Let me know if you need help.

In your service.

Tayo

Entrepreneurship, Excel-VB Solutions, My DN Travel News, Recommended Websites & Articles, Self-Development, Writing/Blogging

You Cannot Sell Web Marketing as a Commodity (Hint: Suggestions to SEO Service “Sales Persons” and Those Who Buy From Them)

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[Update – 5th March 2016 at 19:28: Click here to listen a short audio recording I did on this subject BEFORE I wrote this article]

The views I express in this piece may rub some hard core SEO practitioners the wrong way. However, I urge you to keep an open mind as you read, so as to appreciate the often missed perspective I offer.

A few days ago, I got a call from a young lady who boldly announced the name of the company she worked for, and then asked:

“Are you Tayo Solagbade, the owner of thefarmceo.net?”

When I replied in the affirmative, she said “We can get thefarmceo.net to appear in the number one spot on Google. What do you think about that?”

At this point, I understood where she was headed with her line of questioning, and sighed as I realized the nuisance I’d endured for years via email, from so called SEO providers had come to me via yet another channel.

I proceeded to calmly and politely explain to her that thefarmceo.net was one of 5 domains I owned, and that I had no need to get it to appear in number one spot on Google.

I explained further that I did not do SEO in the conventional sense she proposed, where one aimed to appear on number one, for a fee. Instead I use(d) a zero cost Web Marketing System to achieve the search engine visibility I needed (via multiple sales pages indexed) , in a manner that brought me a regular stream of high quality prospects via search engine queries.

She asked some more questions, in a way that indicated she was trying to wrap her mind around the unusual point I was making. How come I did not do SEO?

I replied that I did some basic SEO, but that I focused more of my efforts on using my Web Marketing System to get noticed in a favourable way by the engines and my target audience. For instance, I told her thefarmceo.net, for me, does not need to appear in Google’s SERP at number one, because I use it mainly as a forwarder to a sub domain on my flagship website i.e. www.iff.tayosolagbade.com. I therefore place greater priority in getting TayoSolagbade.com top visibility in search engines results pages.

At that point I heard a click, and the line went dead. She was gone.

Whether she’d cut the call, or had run out of airtime, I had no idea. One thing was certain though: she would not be calling back, because all I’d said clearly indicated I would NOT be interested in buying the “commodity” of number one position in Google for a fee, that she wanted to sell.

It is my considered opinion, that outside standard SEO that most website owners know/do, the smartest, most effective way to attract attention from potential buyers online, is intelligent creation and propagation of useful, value adding and interesting content, on a regular basis.

I believe many supposed SEO service providers focus on selling commodities instead of solutions. That often serves them, with little or no benefit to clients.

For those who still don’t get it, here’s why an offer of that kind should NOT win you over easily:

1. Getting into number one can be achieved, depending on a variety of factors.

But that has to be done within a defined context relevant to your unique needs. Since they come telling you they can do it without even knowing what you’re about, how can you be sure they’ll make it happen in a way that will attract the right kind of people, you need to buy from you?

Getting into number one MUST be a means to an end YOU want to achieve.

If you get into number one for irrelevant search strings, you’ll make little or no sales. And if you get into number one for the wrong reasons, or you get into number one in the wrong “niche”…then you’re on a wild goose chase!

Those are the fine details these “vendors” never tell most uninformed clients (Sometimes I suspect even they (the SEO “vendors” – as I like to think of this breed – do NOT know those details themselves!)

They simply play the trick of massaging people’s egos.

Showing up on Google’s number 1 placing becomes a bragging right they encourage the client to aim for. The client is made to forget that THAT appearance is supposed to translate to quality sales leads can result in actual buying transactions taking place.

2. Staying at number one in the manner they propose will require that YOU pay THEM money to keep it so

It becomes a recurrent expenditure, once they lock you in. I say your money will be better spent most times!

There are website owners caught in this trap now, paying to stay in their so called number one placing, even though their leads generations is showing no significant improvement.

3. Web marketing when done right, can deliver timeless returns on your investment.

A person who comes offering to get you into number one, without asking for information to evaluate what your brand is about, does NOT care about you.

S/he is hunting for money.

Choosing the right expert, and paying him/her to handle your SEO can yield good results. However, it can be hard to find experts with integrity, and competence, who will not be a bit pricey.

So, when you get offers of quick-fix SEO solutions, at “low prices” consider such offers with a big spoon of salt.

4. One more thing. I don’t know if I’m the only one who has noticed this…

When I was trying to reinvent my website marketing i.e. when traffic was close to nil, and I was starting this blog in 2012, I got few offers from these SEO guys.

But as soon as things began moving up for me traffic wise, especially from Google and You tube, in late 2013. When I’d built up some critical mass of blog posts, I suddenly started getting a rash of almost daily email offers to help me get more traffic and page 1 SERP placings!

That’s like offering me medication for an ailment I already cured myself of!

Apart from a few articles (like the one here and this one here) I’ve ignored them for the most part – until this phone call incident from a few days ago. The former link leads to an article titled “Open Letter To Intending SEO Service Providers – From Tayo Solagbade of the SD Nuggets Blog” in which I PREDICTED that I would succeed with my web marketing WITHOUT using their services, or adopting their methods.

I’ve since been vindicated many times over – including the time my domain got poached and I rebuilt my brand to even greater search engine relevance on a brand new domain less than 6 months! (Read A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name)

Here’s one of several analogies I use to drive home my point about the power of original and useful content in web marketing

Imagine putting up a (never-before-seen) page with a link to watch a video showing Christiano Ronaldo and Lionel Messi trading tackles in a secret one-on-one match up, to see who could score more goals against the other, on a web page with ZERO SEO done to it!!!

I’m sure you’ll agree with me that THAT video will chalk up a massive number of views from soccer enthusiasts in no time – regardless of what platform the page owner chooses to announce it from.

Why?

Because the target audience, who are die hard soccer lovers, would watch and then tell one another, and possibly keep coming back to watch.

In the process, Google and other search engine robots would follow the “traffic” of visitors to that page and the video, and it would climb right into page 1 of the Search Engine Results Page (SERP). And it would begin trending, then more people would get to know about it, and the cycle would continue.

We all know this is what happens. And that’s why I believe sometimes we go overboard in the way we talk about SEO.

Having said that, some highly competitive markets do require extra and more sophisticated SEO efforts to gain the slightest advantage.

However, those tend to be in the minority. Especially in my part of the world. The degree of needs sophistication regarding web marketing is much lower in Africa, compared to what obtains in developed societies.

A large majority of website owners out here are not so technical minded.

My experiences and observations also indicate that few are willing, talk less able, to pay competent hands to to do it for them. And that’s if any worthwhile returns – measurable and sustainable – can be had.

Unless it’s not too pricey and a one-off expense (both not likely) most of them would balk at doing it.

For me, as far as today’s web marketing goes, my experiences tell me once you know the demographics of those you want to attract, the rest is easy.

You would begin by doing
the standard SEO stuff e.g. add keywords, title and description tags to articles, images plus submit your domain to directories and search engines.

You would also follow key Google webmaster tools recommendations. Setup profiles on Google plus, You tube, and other social media platforms you consider relevant – being sure to use RSS feeds and URLs to link the aforementioned with your website and blog.

Such standard steps generally suffice.

Next you would focus on churning out useful and interesting information via
as many channels and in as many formats as possible, to meet your target audience’s needs

As you do that – and continue to do so – simply watch Google’s fair play algorithms do their magic in your favour. Your webmaster tools account would offer more insights into analyzing your performance, and you could use that to improve your efforts.

Apart from attracting a larger number of potential buyers to you, this approach also ensures they are more profitable as well!

Unfortunately, Africans in general, and Nigerians in particular still need to learn to NOT be so
egotistical and negatively competitive in both business as well as personal life.

Our way of life too often encourages people to think and act from Win-Lose (instead
of Win-Win) perspectives in relating with one another.

As a result, trust is a stranger amongst us, as is the true spirit of excellence
that thrives where negative competition is absent or minimal.

The above is why we often find ourselves looking to others from Europe and America
to help us develop, since our best people often find it hard to come – and stay –
together in lasting collaboration to make desired results happen.

In this field of Web Marketing for instance, this problem is one that I have
pointed out many times.

It is why too many web development practitioners in these parts still continue
selling web marketing to clients as a “commodity” with a shelf life, when in fact it
needs to be delivered as a self-sustaining “solution” that is timeless in its
impact.

Since their clients don’t know better, they accept this inefficient and more
expensive approach until they can no longer afford it and/or the results no longer
justify the continued monetary investment.

These developers see a person preaching low to zero cost timeless marketing
strategies like me as a threat.

They believe I want to make them do more work for clients than
they are willing to. So, rather than reach out to learn from me, they begin to look
for ways to discredit me before clients who are often not savvy enough to see
through their antics.

And that’s why:

1. I offer web marketing educational resources for CEOs – to over time arm them with
insights to be more discerning in terms of what they accepts from providers –
including me!

2. Once in a while I also offer messages to other web development service providers
fitting the description given above, about the need to invest quality time to learn
better ways to serve clients improved results.

The pod cast I will publish on this blog tomorrow, offers content catering to both groups, that I believe they
will find to be a wake up call of sorts.

Related Articles

1.Can Competitors Trick Google Into Penalizing Your Website Wrongfully?

2. 3 Reasons to NOT Pay for Facebook “Likes”

3. It Takes Proven Know-How to Achieve Repeatable Web Marketing Success [True Story: How My 9 Year Old Domain Got Poached In May 2014, and I Used My Web Marketing System On a NEW Domain, to Build My Online Brand/Sales to a Higher Level Within 6 Months]

4. 5 Reasons Why Buying Facebook Likes Is a Waste of Time and Money for Your Business

5. Why Article Marketing Is Still Effective

6. Open Letter To Intending SEO Service Providers – From Tayo Solagbade of the SD Nuggets Blog

7. A Website That Works Wins You Repeat Visitors, Leads, & Sales: NOT Admirers & Compliments!

8. PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

9. A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

 

Entrepreneurship, Excel-VB Solutions, My DN Travel News, My Ideas for Making Nigeria Better, Writing/Blogging

It Takes Proven Know-How to Achieve Repeatable Web Marketing Success [True Story: How My 9 Year Old Domain Got Poached In May 2014, and I Used My Web Marketing System On a NEW Domain, to Build My Online Brand/Sales to a Higher Level Within 6 Months]

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Two great quotes by a great man, who achieved great results in his chosen field of expertise:

“It’s hard to be humble when you’re as great as I am” – Muhammad Ali

“It ain’t bragging if you can back it up” – Muhammad Ali

Quote - 'It's hard to be humble when you're as great as I am' - Muhammad Ali : Click to download Wallpaper from source website

Image Source: http://orig06.deviantart.net

To paraphrase Ali with regard to BOTH quotes, on behalf of many competent experts, I’d say:

“It’s hard to to be humble when you’re SURE you can deliver solutions that work!” (That’s why experts who know their stuff rarely have difficulty CONFIDENTLY seeking out and telling potential clients what they can do for them).

Are you a cost-conscious and results focused business owner? This article explains why my ideas about Making Money Using Low to Zero Cost Web Marketing to Attract Profitable Buyers, should SERIOUSLY interest you.

For starters, the increasingly international recognition I enjoy (along with sales I make) today, as a trusted provider of multidisciplinary solutions, is based 100% on MY diligent use of the exact same strategies I advocate for adoption by others.

Not all of us can earn “super star celebrity” mentions that transform us into household names. In my opinion, NOT all of us need that kind of exposure to achieve our own definitions of success. But in the various niche markets we serve, we can achieve decent levels of “fame” that command reliable returns in form of new clients/buyers.

For instance, I am a practitioner, and advocate, of what I call “Silent Success”.

Briefly, by that phrase I mean achieving your set goals (financially and otherwise) without soliciting undue publicity. There are people wealthier than “celebrities” we see showing off riches on TV. They just don’t feel a need to tell the whole world, to prove it (Read “The Millionaire Next Door”).

That’s the philosophy I subscribe to – and it’s working for me.

My primary target audience preferentially get told what I’m doing and how it’s working well, for me, so I can interest them in getting similar results.

The result is that an increasing number of people in my growing network – especially on social media – are actual clients, or persons who discovered my work and chose to subscribe to my website newsletter. Most go further and connect with me on Twitter, Facebook, Pinterest, Google Plus, Youtube etc.

I am getting the notifications on an increasingly frequent basis. Every now and then there’s a new follower, new friend request, new like, multiple likes and page views etc.

It was NOT this good 3 to 5 years ago.

Just 3 years ago, most of the platforms I was on yielded little or no returns similar to the above. They were close to being dead. It was mainly my website and Youtube channels that delivered a decent stream of pre qualified prospects to me via search engine results.

Today, I can tell you that I continue to win more subscribers and clients who discover and reach out to me via Facebook, Twitter and Google plus. That is, in addition to the continued traffic of enquiries from my website and Youtube videos.

In other words, this is proof that I’m proficient at getting it right – and I continue to improve. My hard work of carefully studying and investigating and testing various experts’ ideas is paying off.

I must however add that it was NOT easy to get this far…and it’s NOT easy to keep it going either

Indeed, I would say I took a major leap forward as a direct result of a major crisis in my website ownership 2 years ago, that would ordinarily have killed my brand off completely.

Here’s what happened…..

In May 2014, my 9 year old website, which had garnered hundreds of quality back links (via my diligent article marketing syndication) and enjoyed quality traffic of pre qualified prospects was taken over by my former web hosts.

Suddenly, typing that URL led ALL the links to it (dating back 9 solid years) to a holding page. Next thing I knew, I was getting offers from the hosting company to buy my domain back at $75 USD!

What they did not count on was that I had been a diligent student of web marketing, checking what had been working for me, since 2005, and narrowing down to the truths about what was required for reproducible web marketing success.

By the time they pulled their stunt (read full story here), I had already come to the firm conviction that a domain name NO LONGER determined web marketing success – or failure.

So, I responded by laughing in the web host’s face, telling them to KEEP the domain, and announcing that TayoSolagbade.com, which I’d registered a year before, would be used to host all my website files.

Since I had over the years invested BLOOD tinged hours of sleepless nights learning web development, and using it to serve clients, for a fee, I naturally had the skills to carry out my threat and implement my plan.

Less than a month later, my website was back up – but on the new domain, and I proceeded to predict that it would turn out to be a reincarnated version of Spontaneousdevelopment.com on steroids. Within a period of 6 months, I’d recorded results proving that I was right.

Today, the massive visibility my web marketing system is giving me is apparent.

Indeed, it is likely that YOU, reading this, most likely found me via a search engine or other marketing platforms. Only few visitors to this website can claim to have been directly invited by me to visit.

Except those I go out of my way to offer what I consider potentially useful information or resources, I generally let my Web Marketing System do its work of attracting people who fit my target audience profile to contact me on their own.

For the uninitiated, a lot of the claims I’ve made here would probably sound like magic – or lies. Well, I’m sorry if you refuse to accept the reality of Web Marketing success that can be yours using proven strategies like mine.

However, I refuse to let your unbelief, or unwillingness to believe, keep me from letting others know they can dramatically boost the marketing reach and impact of their business promotion efforts, at a fraction of the conventional costs.

That is what the system I use, and which I recommend for adoption by others, does.

The best part is that there is NOTHING haphazard about my methods.

I know exactly what to do, and how to do it to get the same or better results. Even if I have to start all over again from scratch, it would only be a matter of time, before I begin getting the results all over again.

This is no exaggeration or attempt at bragging, but simply a statement of fact, based on my years of proven expertise.

There are certain things one can simply NOT afford to be shy about.

This is one of them.

People need my help, and it’s important that I make it available to as many as are willing to take it.

If that interests you, click here to contact me.

PS: In tomorrow’s article, I’ll explain why “You Cannot Sell Web Marketing as a Commodity!”…and how too many website owners – especially in Africa – are letting their web development service providers under-serve them by doing just that!

 

Entrepreneurship, Excel-VB Solutions, My DN Travel News, Writing/Blogging

A Website That Works Wins You Repeat Visitors, Leads, & Sales: NOT Admirers & Compliments!

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For some time now, I have had the opportunity to discuss extensively with many entrepreneurs and business owners(some being clients for whom I had to build websites) about what kind of online presence they need to have for their businesses.

In many cases I have found these individuals to be MORE preoccupied with the aesthetics of the site, than they are with the “selling” ability of the site.

And yet, there is hardly any business owner who does not know that increasing marketing reach and effectiveness – which a website can greatly facilitate – is crucial for continued growth and profitability.

This article outlines essential features of a website that works(and potential key benefits to be reaped) , which any business owner should aim to get if s/he hopes to maximise returns from investing in a website.

You Cannot Cash “Compliments And Admiration” In The Bank!

Sorry about this one. I know it’s obvious, but when you go by the number of people who think it is the volume of “Ooh’s”, “Aahs”, and “Wows” that their website brings out of people, that proves it’s working, you will understand why I choose to include it here.

Otherwise intelligent business owners that I have had to work with in building their sites, obsessed so much on the colors, image effects etc of the site. Ignoring repeatedly every attempt I made to get them to answer my queries about – and focus on – how their content could be crafted and evolved over time, to get visitors to do what they as the business website owner NEED.

And what the latter needs is increased business marketing outreach to a larger pool of potential buyers at lesser COST, with lesser effort, in less time, while using lesser resources!

The Best Judge Of A “Good” Website Is The Target Audience/Customer & YOUR Pocket

Only the reaction of those you aim to reach out to using your business website(i.e. potential customers) will be a VALID assessment of how “good” your website is.

If they visit it,and do what you want (e.g. stay long/return, to read/click on article links and your Google ads etc) then your website could be said to be “working”. If they go further and use your website contact form to submit requests for more information or if they signup for a FREE offer or newsletter, your site would also be working.

If after they contacted you using your website form in a bid to buy from you(or if they made a purchase from your site using secure purchase tools you provided), the website would DEFINITELY be working.

But then even if you do not make a single sale online, but you find you are able to cut down on your daily offline business marketing expenses because the website offers tools you can use to achieve the same results online, then your website would be working.

Simply put, any website that enables you to do MORE of what you do to win SALES, while helping you EXPEND LESS time, effort, resources and especially MONEY(so that you retain MORE of your income in your “pocket” as profits), is a website that works.

A Website That Works Will Pay For Itself – AND Do More!

The challenge therefore for you as a business website owner is to find out HOW you can make your website do the above(i.e. helping you EXPEND LESS time, effort, resources and especially money).

Does your website already do this for you?

If NO, then a simple cost-benefit analysis is likely to reveal to you the sad fact that your website is nothing more than a drainpipe for your hard earned profits – since you must annually renew your domain name and hosting accounts.

Your website must not only pay for its own maintenance, but it must also help to make your business MORE effective, efficient and therefore profitable.

If that is not currently the case, then I have a sneaking suspicion that when you had your website built, you did not get a Web Marketing Strategy developed along with it. That’s not too good.

A web marketing strategy will influence the Search Engine Optimization(to make search engines find your website when the relevant search strings are used by your potential customers) that will be done for the site.

It will affect the decision about the site layout and logic. It will affect decisions about content copy writing for the site etc. And it will guide the owner on what to do daily, weekly, monthly in order to make the website deliver the results s/he wants when and how s/he wants it.

If you don’t have a web marketing strategy, it means you have been (or will be) working in the dark, and are not getting as much out of your website as it has the potential to deliver.

But thankfully, you can always remedy that problem. But this time, you must do it right. For one thing developing your web strategy if done properly could end up requiring that you make one or more changes to your website design.

That’s the price you have to pay for putting the cart before the horse as it were. I suggest you conduct a careful search for a good web designer who demonstrates a willingness to educate and guide you(while building a website that does what you NEED for your business) by helping you develop a Web Marketing Strategy to use with it.

Read my article titled “How to Choose the Right Web Design Service Provider(4 Tips)” to learn more. You will also gain additional insight into why having a Web Marketing Strategy developed for your website is crucially important for your website’s success.

Like A Business Plan, Your Website Marketing Strategy Will Evolve Over Time

Business plans ideally are used as tools to manage the running of a business. A business plan serves as a guide to the owner, and s/he will periodically refer to it in order to assess how well the business is doing relative to the initial plans upon which the operation was launched.

The Web Marketing Strategy is the business plan for a website. Aside from defining clearly the objective(s) to be achieved, it outlines a plan of action to be implemented by the site owner in order to achieve the defined objectives.

Over time, and depending on changes that occur in the business environment, the owner may have to modify aspects of the web marketing strategy, to ensure continuity. Some people start out with a web strategy comprehensively documented in print or on paper.

Over time, they would have internalised most of it to the point that it resides literally speaking in their “heads”. Then needed tasks, changes and actions would be taken on the spur of the moment, within seconds. If go about having your own web strategy developed right, you will also get to that level of competence at some point.

Essential Features Of A Website That Works

1. Visually Appealing, Fast-loading, And Interactive Pages.

This is fairly self-explanatory, but I’ll elaborate a bit. Your website must look nice enough to make visitors want to explore it. The pages must not take too long to present something for the potentially click-happy visitor to read(when s/he clicks to “learn more” for instance). And you should provide as a minimum, a means for him/her to easily and quickly send you a message directly from your website. Typically you would use a simple contact form like the one here.

2. Response-Generating Copy.

Visitors who fit the profile of your target audience or ideal customer should “feel” a need to make contact with you regarding what you offer when they read your website content. You must say what you do, or what you CAN do in a manner that makes it immediately obvious to them that they NEED you and will benefit by engaging your services or purchasing your product. if you do not know how you can write such compelling copy for your website, PLEASE hire a competent web copy writing professional to do it for you.

3. Optimised for Search Engines.

Actually, having a web marketing strategy should make you identify a need to do Search Engine Optimisation for your website. You might also find it useful to do articles marketing/syndication(like I do) as part of your strategy.

Key Benefits Of A Website That Works

1. Gets You Name/Brand Recognition.

This is actually one of the main objectives of my web strategy – especially for my parent domain: spontaneousdevelopment.com. I aim to make it synonymous with high quality performance enhancement information and education based on authentic real-life experiences.

You can do this for your business and use it to launch a series of branded products and services – for instance learning events like seminars etc – that people who have encountered your widely syndicated content online will be readily drawn to, because they “recognise the name/brand”.

2. Affords You Marketplace Credibility.

Many times people “feel” they know someone they have never even met simply because they have continually read or heard about him or her regarding what s/he does for a long time. Market place credibility will be – in part – a fallout of Name/Brand Recognition mentioned above. However, the quality of your website design and especially content/presentation will add to the “believability” of your offer.

3. Helps You Make Profitable Sales.

When your website is able to earn you benefits 1. and 2. above, that would over time, with your continued effort translate to profitable sales for you online and/or offline as may be relevant to your type of business. If you sell products online, there is a good chance that MORE visitors will decide to buy from you as they get more convinced.

Same applies to the potential client who needs to decide whether or not to hire you – or the one who needs to convince a boss or partners that YOU are a better choice than the next service provider.

A website that works will “sell” you effectively in a way that your most marketable offerings are instantly made obvious to the potential client, making it seem logical for them to choose you over others.

What I like most about this website benefit is that most times you will not be there physically with them when they will be contemplating choosing you.

So ALL the “talking” you would have had to do will be done for you by your website! If you have done a good in building your website so that it works, chances are high that you will get picked.

BUT even if you do not get the job, you are likely to feel reasonably satisfied with your efforts, knowing that you could not have done a better job than you did in trying to win it. Sometimes that’s good to know, and helps one to move on.

4. Saves You Significant Time, Effort & Money.

A before and after comparison could help here. For instance BEFORE you started using the site, much time, effort and money did it cost you to get your products/services noticed by potential customers, to the extent that sales leads resulted?

How much were you losing in expenses on hard copy proposals sent out to prospective client companies, compared to what you now spend doing say website/email marketing?

Receiving payments via credit cards etc is of course a must if products are to be purchased from your site. Again, the convenience for you/your customers, and potential savings arising from incorporating e-commerce payment processing on your site are quite significant.

Final Words: If you have gotten this far, chances are that you fall into one of the following categories:

a. You are considering building a site for yourself/business.

If so, then keep all that I have said here in mind and(request your web designer to) apply them where appropriate to increase your chances of getting the results you want right from the start.

b. You already own a site for yourself/business.

In that case do a through check and ask yourself hard questions based on what I have said in this article. Wherever you find that you come up short, make a note to effect needed changes as soon as possible.

c. You are a web designer curious about the subject discussed.

For you the challenge will be whether you can be open minded enough to look at the issues I have raised from the perspective of your clients.

Typically they will hire you because they think building a website for their business will help them spend LESS time and effort while making MORE money, so they can ultimately make MORE profits.

By doing everything possible to deliver a website that meets their needs (and not just their expectations), you stand a chance of having them enthusiastically refer others to you without your asking!

A website that works is good for everyone – the owner, the customer/client and the web designer. It makes them all look good in the long run.

Most importantly, for you, the business owner, the survival of your enterprise in today’s highly competitive markets is greatly dependent on how well you are able to integrate your business operations, with the use of computer/Internet resources, and NOT on how any admirers & compliments you get for your website!

Getting a website that works in the manner that has been described in this article is therefore a good starting point.

Related Articles

1. PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

2. How to Choose the Right Website Design Service Provider (4 Tips)

3. Now That YOUR Website Is Up, What Do You Do Next?

4. You-Cannot-Beat-Competitors-If-You-Keep-Doing-The-SAME-Things-They-Do

PS: The original version of this article was first published online on Spontaneousdevelopment.com (now defunct) and Ezinearticles.com in January 2007

 

Entrepreneurship, Excel-VB Solutions, My DN Travel News, Recommended Websites & Articles, Writing/Blogging

PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

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If you run a Travel and Tourism agency, or are in the hospitality (hotels, restaurants and bars) business, catering to travelers and tourists, the ideas I share below can help you achieve substantial and sustainable generation of quality sales leads at VERY low to zero cost.

As you read on, you’ll encounter a FREE instant download PDF “travel guide” (no signup needed), PLUS a Joint Venture proposal I’m making to help interested businesses.

I’ll start by saying, if you own (or are planning to acquire) a website for your business, the ideas I share in this piece (and another to follow tomorrow) can help you get the RESULTS you want at less cost, using less effort and in a sustainable manner too!

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Tayo Solagbade's Performance Improvement IDEAS(PI Squared) Newsletter

Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter

Logo - Tayo Solagbade's Self-Development Academy


NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

**********

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

If you run a Travel and Tourism agency, or are in the hospitality (hotels, restaurants and bars) business, catering to travelers and tourists, the ideas I share below can help you achieve substantial and sustainable generation of quality sales leads at VERY low to zero cost.

As you read on, you’ll encounter a FREE instant download PDF “travel guide” (no signup needed), PLUS a Joint Venture proposal I’m making to help interested businesses.

I’ll start by saying, if you own (or are planning to acquire) a website for your business, the ideas I share in this piece (and another to follow tomorrow) can help you get the RESULTS you want at less cost, using less effort and in a sustainable manner too!

I recommend that you…

1. Conceive, Develop and Implement a Web Marketing Plan for your business towards generating more sales leads of potential clients.

2. In doing the above, consider creating a range of travel/information guides branded in YOUR company name (in both digital and print formats), that your company can use to build a following among people fitting your client profile. The guides/other publications would also be useful for reconnecting with past clients or customers so that they follow your activities with more interest, in addition to telling others about you.

In my experience, a custom Web Marketing System deployed in conjunction with Print On Demand (POD) publishing offers a very cost-effective avenue, to do the above, in a manner that generates sustainable zero cost sales leads for your business (apart from income you can earn if you decide to sell them!)

Visit this page (click here) to read details of what I mean by POD publishing and why I believe you can use it to transform your business marketing when intelligently integrated with a Smart WMS (Hint: More on WMS below).

NB: Note that my website URL was spontaneousdevelopment.com in 2005 when I put the revised version of the report online. That 9 year old URL became defunct in 2014, and was replaced by TayoSolagbade.com – which you’re on right now.

An Example You Can Use: Discovering South Africa [Downloadable PDF Travel Guide]

For instance, in 2003, I wrote an educational PDF guide (click here to download it – no signup needed) about tourism destinations in South Africa, using the contents from a bulky information package prepared by the South African Department of Trade and Industry(DTI).

Click to download - Tayo Solagbade's Performance Improvement IDEAS(PI Squared) Newsletter PII 003: Discovering South Africa [Downloadable PDF Travel Guide]

The DTI package came into my possession following an event hosted by the DTI in Abuja, at the time. I wrote it back then simply to “test” myself to see what I could come up with, in form of a potentially useful information product.

Travel is a passion I’ve always had, and creating that DTI document back then gave me lots of ideas. Over the years I’ve offered it as a download from my websites. But I’ve also taken action on some of my ideas to do more traveling, while seeking ways to document my experiences and observations.

My Joint Venture Offer to travel and tourism/hospitality companies across Africa

Today, I work as a Location Independent Multipreneur, currently traveling slowly across West Africa – but with my base in Benin Republic’s Cotonou.

One of my key objectives is to collaborate with interested organizations in the travel and tourism and/or hospitality industries (hotels, resorts etc) – or corporate entities in general – to produce guides on various subjects relevant to their target audiences.

For instance, local travel guides on specific destinations featuring brief history of the country/people in an area, pictures of historical landmarks, review of tourist attractions, recommended walks, listing of popular spots (i.e. place to see/be) etc.

Whatever other content the Joint Venture partner wants can be included. Where possible, I’ll research interesting anecdotes and other useful information to make readers see multiple reasons to want to OWN and keep (even give out) copies.

This partnership can be implemented locally or remotely. In other words, I do NOT even need to be locally or physically present in the same location as the Joint Venture partner to develop the agreed resources.

Today’s PC, Internet and Mobile technology makes it possible for me to get ALL the information and resources I need to create solutions of this kind for clients, without needing face to face meetings. I’ve worked like this for years.

Payment can be both monetary and in kind. Products/service barter is a method I have used for years to make it easy for clients/buyers to gain access to cost-effective solutions I offer.

For instance, I do A LOT of freelance ghostwriting for clients within and outside Africa (e.g. the UK), and in many cases, have had to work remotely, while on the move, using Skype, email and phone to communicate with an interview clients, to get their articles, white papers and digital as well as print books published.

I have a time-nurtured vision to help more African business owners learn how to use my methods to dramatically cut down their operating and marketing expenses, while at the same time boosting their marketing reach and impact.

Apart from work I do for clients, I also maintain a growing library of – multidisciplinary themed – information products (in both digital and print formats) available to a global paying audience, via my online store.

If my proposal of a Joint Venture partnership as outlined above interests you, click here to send me a message.

Below, I offer links to some resources on the above theme, which you may find useful…

1. Title: [PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1

Subtitle: Don’t Serve Prospects At the Expense of Your Profits [You Are a Marketer First & An Expert Second]

I recently published this as the first pod cast in my new series Making Money With Your Online Presence

Click here to listen

I believe you would greatly benefit from using the ideas I advocate in this pod cast in conjunction with POD publishing to create a SERIES of income generating Information Products (i.e. reports, books, audio/video products) that will also attract clients to your physical business.

Smart use of the strategies I advocate can help you earn more, beyond the income that accrues to you from direct sales in your physical business.

This strategy is one that enables me continue making sales even when offices are closed on public holidays.

It is my considered opinion that too many business owners limit themselves in terms of the channels through which they earn income.

For those who are willing, I offer FREE information and education, as well as formal support in various pocket-friendly ways, to help them achieve similar outcomes to mine – and even better.

2. Video Presentation Based on Tayo Solagbade’s Mind Map for Steve Roller’s “Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients in 2 to 6 Months”

In line with my vision to help more website/business owners make more successful use of the web for their marketing, I created this Educational Commercial late last year(2015).

Click here to watch the video

Visit http://tayosolagbade.com/sow-reap to download the mind map and read the full explanation

3. Further reading…

Read the articles below, for more about Educational Commercials, Web Marketing Systems, Bartering, and other ideas you may find potentially useful.

a. Educational Commercials Will Boost Your Web Marketing

b. For Web Marketing Success You Need to Tell Compelling Stories [Hint: How Educational Commercials Can Help You]

c. The Thinking Required to Succeed With a Web Marketing System

d. Why You Need A Web Marketing System (WMS) – Part 1 of 3

e. Why You Need a Web Marketing System (WMS) – Part 2 of 3

f. Why You Need a Web Marketing System (WMS) – Part 3 of 3

g. Use Your Custom Web Marketing System Correctly (Hint: What NOT to Do If You Want to Attract Profitable Buyers)

h. Problem Solving Content, NOT Domain Names, Determine Web Marketing Success

i. Back Good Quality Website Content With Delivery of Value Promised, to Achieve Web Marketing Success

j. No. 211: The Key to Sales and Marketing Success

k. The Best Way to Make Money (True Story)

l. No. 211: The Key to Sales and Marketing Success

m. Property Buyers Don’t Use Facebook (?)

n. What You Need to Achieve Web Marketing Success (4 Tips)

o. Response Generating Content Creation Support for Website and Blog Owners Who Want Quality Content – FAST!

p. Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

q. A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

r. [PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1 – Don’t Serve Prospects At the Expense of Your Profits [You Are a Marketer First & An Expert Second]

s. No. 181: To Achieve Selling Success, Always Have Products You Can “Gift” Away

t. No. 175: Why Speakers Who Barter Products and Services Will Make More Money

u. Dealing With Stereotypes and Innuendoes (True Story of a Nigerian Location Independent Multipreneur) | SD Nuggets™

v. No. 180: 3 Key Strategies for Making Clients Want to Hear From You

w. Why I Relocated from Nigeria to Benin Republic (Hint: A “Poor” Country Where Even Poor People Live Well!)

x. Tayo, What Happened to

SpontaneousDevelopmentDotCom ?

y. How YOU CAN Browse CHEAPLY On Your PC or Laptop Without Using A “Modem”!

z.

If you need help making use of any of the ideas discussed in this piece, and/or want to connect with me regarding my proposal of a Joint Venture partnership as outlined above, click here to send me a message.

SDN Blog™

 New posts from last week*
Monday:

PII 002: Deliver Promised Quality Consistently, and Buyers Will Feel No Need to Look for Alternatives

This week’s issue was inspired by Pius Adesanmi’s 2006 article titled “Ibo Made” republished on Facebook on Feb. 20, 2016 (click). It was very articulate, and loaded with solid points. Definitely a good read. However I refuse to let my patriotic zeal blind me to the root causes I’ve identified to contribute in no small […]

[Tuesday]:

How YOU CAN Browse CHEAPLY On Your PC or Laptop Without Using A “Modem”!

If You Own a Smart phone, THIS report can SAVE YOU A LOT OF MONEY! Don’t own a Smart phone? Get yourself ONE NOW! Some People Already Know What I Share In This Report – And They Are SPENDING LESS Than Others Who Don’t ! Quick Take Away: If you own a smart phone – […]
[Wednesday]:

[PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1 – Don’t Serve Prospects At the Expense of Your Profits [You Are a Marketer First & An Expert Second]

This is the first issue in the FREE pod cast series I promised to do to offer practical information and education for use by my clients (and other business owners) who own websites. Title: Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments Subtitle: Part 1 – Don’t Serve Prospects At the […]
[Thursday]:

New Video: Write Your First Macro to Open Multiple MS Word Files From Within MS Excel

Below is a screen shot from a part step-by-step video showing how to write a Microsoft Excel macro that will open a Microsoft Word document you specify from inside Excel. With this macro, you will be able to open any MS word document on your computer as you work in Excel. I explain in the video, […]
[Friday]:

Is Olajumoke the Bread seller-Turned-Model Getting a Fair Deal?

I’ve wondered intermittently about this from the very beginning, but felt it was nothing to worry about given the high profile exposure that the entire development has so far enjoyed. Even now, I’m not sure what to think… However @HNNAfrica’s tweets asserting that Olajumoke the bread seller-turned-model is being exploited have now made me decide to […]
[Saturday]:

For Web Marketing Success You Need to Tell Compelling Stories [Hint: How Educational Commercials Can Help You]

I create Educational Commercials (EC) for clients in various markets, and continue to do so for myself as well. It’s a resource I have found to be quite versatile in that it can be used both on and off the web to establish expert authority status and generate potential sales leads. However, not many business […]
[Sunday]:

 

Temi & Oluoma’s No-Oven Charcoal Stove Cookies [Facebook page now LIVE!]

‘Temi (10) & Oluoma (7) are sisters who (with support from their family) use creative low cost recipes & a charcoal stove pot to bake cookies for sale. This micro business venture began as a “skills acquisition project” Temi asked their Dad to let her do, after seeing videos of home made cookies baking. Click […]

THE FARM CEO (Issue 38): Using innovative ideas to make money in: Crop Farming, 40+ Highly Profitable Agriculture Small Business Ideas for Young Entrepreneurs, [PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1, Get your free copy of my report titled: How YOU CAN Browse CHEAPLY On Your PC or Laptop Without Using A “Modem”!

Last week, in Issue 37 of the Farm CEO I announced that this members-only website version of the newspaper will now be used to publish latest updates based mainly on content shared on the private Facebook group. Next week, I will provide a download list of past PDF issues here. Register for your FREE username […]

 

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Creator of the Mastering Adversity for Perpetual Success Achievement Coaching Program

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical
Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

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