Henry Kaiser once said: “When your work speaks for itself, don’t interrupt“. Many people achieve their website (sales and other) goals very quietly – everyday. They let their diligent work convince buyers, and sometimes use “success stories” to re-inforce their impact. This article discusses requirements for succeeding that way.
Many Whose Websites Succeed Noiselessly Are Not Interested In Coaching Others
It’s not that they’re selfish. They’re just not interested in coaching and training. They prefer to focus on running their businesses.
But there are some willing to make themselves available to guide others.
One example is Terry Dean, who has been around for quite a while, and is a guru of sorts in this area.
I also offer support – specifically by developing Web Marketing Systems for website owners.
But my primary targets are website owners across Africa, because I believe my approach is best suited to the unique peculiarities of that market.
Through my writing, I share ideas others can use e.g. by telling hard truths about marketing one’s products and services online, that I’ve learned over the past decade.
Here are 4 Examples of Such Important Truths About Marketing Online That Good Coaches Will Tell You:
1. It is not easy – and rarely quick to yield results.
Indeed, no marketing is easy. You have to put in the work, and rarely, if at all ever, will the results you seek come overnight. But they will come, if you keep doing the right things.
Good coaches tell you what those right things are. Of course some point, you pay to learn more or buy something that tells more. Which inspires more confidence in the mind of the prospect, since s/he realizes that is proof that they practice what they preach!
2. Many so called experts online are selling unsuspecting (and/or lazy minded) people fluff.
Those are the guys who announce a new strategy that requires little or no work, to generate tons of cash for you while you sleep. That kind of nonsensical stuff. They warn you not to take such offers seriously. And they give practical reasons that will help anyone see through such scams.
3. You need to constantly research and define your target audience profile.
Who are those likely to be interested in what you offer? Where can they be found in the largest numbers? What is their likely capacity to buy at the price you sell?
If you do not know you target audience, you will be unable to communicate effectively with them. Knowing them implies knowing what they “want”, and how they want it delivered to them. This will mean doing plenty of thinking, reading, and researching.
4. Once you identify what they want, you MUST diligently generate useful and original website content to provide it.
Your target audience will discover, and devour it. They will tell others like themselves, and make repeat visits.
This is where YOU must not rest on your oars!
Whenever they return, make sure there’s something new or different, and useful, for them to read or see.
Never let your website get stale, or give them an impression they’ve seen all you have to offer.
Convey the impression of increase to them every time, by coming up with new bits of information and education to serve as articles, reports etc.
And where appropriate, in all of that, link to the products and services you sell.
Acting Based On The Above Truths Will Make Your Website Succeed – NOISELESSLY!
Websites that attract profitable buyers are those I call smartly successful websites. They often make high volume/profit margin sales.
In addition, such websites enjoy devoted attention from serious minded people, who appreciate your work, but prefer not to draw public attention to say it.
That’s why they will often send you private messages (via your web form or email) to say so, rather than post a public blog comment.
Does that make them any less important to your success? No!
In fact, experience has taught me that such quiet feedback
providers often become your fiercest advocates (recommending your website to others).
And many times they evolve into your most enthusiastic buyers too 
