629 views

No. 118: Speak to Impact, and Your Audience Will Be Impressed

Your speaking success depends on making yourself understood the way you intend. I can say “Please pass me the sugar” or “Please relocate that receptacle of sweetner, into my hand”.

Both mean essentially the same thing.

But anyone – regardless of age or educational level – will easily understand the former!

SCROLL DOWN TO READ FULL ISSUE

Click now to view the latest issue of Tayo Solagbade's Public Speaking IDEAS page

Publication: Weekly Public Speaking IDEAS Newsletter

Date: Monday 2nd December 2013

No:118

Title: Speak to Impact, and Your Audience Will Be Impressed

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (E-mail version started 14th May 2012): Click here to view

Archive (Blog version started 24th September 2011): Click here


Have You Downloaded Your Gifts?

Ten Ways Self-Development Bible

As a subscriber to my mailing list, you get to access over 10 potentially useful books and reports.

Click here to view the download page:

Login using the username and password sent to you during signup.

Can’t find it? No problem. E-mail me via tayo at tksola dot com and I’ll send you another. Not yet a subscriber? Click here to signup.


**** **********

NB: This newsletter is published every Monday. Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

No. 118: Speak to Impact, and Your Audience Will Be Impressed

Your speaking success depends on making yourself understood they way you intend. I can say “Please pass me the sugar” or “Please relocate that receptacle of sugar, into my hand”.  Both mean essentially the same thing. But anyone – regardless of age or educational level – will easily understand the former!

Even When Your Audience Will Understand Complex Language, Speaking Plainly Works Better

One anecdote has it that Defrees, a friend/printer of Abraham Lincoln’s queried his intended use of the phrase “sugar-coated” in his first speech (which Defrees was to print) for congress. Defrees believed the phrase was not “dignified enough” for a paper of that importance. Lincoln wisely remarked as follows:

Well, Defrees, if you think the time will ever come, when the people will not understand what ‘sugar-coated’ means, I’ll alter it; otherwise, I think I’ll let it go.”

Some people think using big words or complex language makes them look good. A result-focussed speaker should avoid making that mistake!

When your speech difficult to comprehend, you alienate your audience, and they will leave without the message you wanted to give them.

Why waste their time and yours? And why deny them the useful wisdom you offer by being needlessly sophisticated in your use of words?

Big Sounding Words May Sound Nice, But If Those You Address Don’t Understand, You’ve Failed!

We must make the effort to always speak with consideration for every audience member.

According to Dale Carnegie, a one time Senator of Indiana, “Beveridge” once advised speakers to identify the “least intelligent looking person” in their audience, and aim to win his/her interest.

He further recommended possibly focusing your delivery on a child attending your talk with parents. Then announce to yourself, and if you wish, the audience, that you will strive to use simple and clear language, so that the child will understand, and be able to explain what you said, after the event.

I strongly believe all serious minded speakers should take the above advice to heart.

A Tragic Movie Scene That Illustrates The Importance of Speaking For Every Single Audience Member to Understand

Interestingly, a movie I once watched, offers a useful lesson consistent with the above theme.

It was titled “Eastern Condor”. In a particular scene, one member of a Chinese-American military team died an avoidable death, when they parachuted into the Vietnamese jungle.

You see, when the others landed, they did a head count and noticed “Sunny” was missing. They hurriedly searched around, and soon found him lying half-dead, struggling to say “Sixteeen”.

Why Was Sunny Trying to Say Sixteen While Dying…?

Well, the 10 team members were convicts selected for a covert operation, by military top brass.

They were led by a Lieutenant Colonel, also Chinese-American, who told them they would be granted full pardon if they succeeded.

But only few had any military training. All they got were brief instructions, for instance, on how to open their parachutes while in the air.

With their aircraft at high altitude, the Lieutenant Colonel reminded each man, to “Count to 20 before you pull the cord.”

When it was Sonny’s turn, the same thing was said to him. He nodded, and jumped.

Even I did not realise the mistake the Lieutenant Colonel made at the time…

It was when Sunny was later found still struggling to say “Sixteen” that it struck me!

You see, when the men had chatted earlier in the aircraft, Sunny had tried to join in. But most times he got told to shut up, because he stammered a lot, and took too long to say whatever he had in mind.

Sunny’s speaking handicap naturally made counting out loud a major challenge for him.

Unfortunately that did not occur to anyone when the instructions about parachuting were being announced by the Colonel.

What Could Have Been Done Differently For Sunny?

Well, in asking them to “count to 20”, if the Colonel had considered Sunny’s challenge, he could have said “count mentally to 20” – looking at Sunny (and repeating that to him before he jumped).

Why? Because for Sunny, who stammered, counting out loud took much longer!

That was why the poor guy was still struggling to count “sixteen”, when he hit the trees and landed on the hard jungle floor, sustaining fatal injuries.

Few seconds after fully saying “Sixteen” he died what I consider an avoidable death.

The Lesson to Take Away…

I know it was just a movie.

But you will agree with me that such incidents could – and do – occur in real life.

So, for those of us who speak, this is a lesson worth keeping in mind:

Tailor your use of language to the comprehension needs of EVERY single member of your audience!

Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.spontaneousdevelopment.com

Self-Development/Performance Enhancement SpecialistTayo Solagbade – works as a multipreneurial freelance writer providing  zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur.

He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.

Connect with him on Twitter @tksola.com and Facebook.

==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Useful Resources for Speakers

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters.

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter [Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional Speaker“]

Get Burt’s mentoring at any of the 3 levels below:

1. Top Shelf [Click here]

2. Mid Range [Click here]

3. Budget Delight [Click here]


Publications

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

Burt Dubin’s latest book: “On Being a Master

Download Chapter 1 Preview as PDF

Showmanship Strategems

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt Dubin live

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform mastership available to you nowhere else at any price.

You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and delight audiences with both content and stories . . . plus you experience a bit of fun.

With its Money back if not delighted Guarantee hardly any are returned.

Find out why

Presentation Magic - Speaking Business Success

Presentation Magic

A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before! See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.

Presentation Magic Manual with new pages added plus 3 audio CDs.

more information

ProgramManual

How To Create a Great Program Manual

Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven principles that add value to the experience of sitting at your feet and learning from you.

This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information


 

Smart Exercising Will Keep You Fit, Healthy and Alive - Click to read
Self-Development/Performance Enhancement Specialist - Tayo Solagbade - works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur. 

 

Using MS Excel® Solver for Least Cost Feed Formulation Can Be Easy - But Also Dangerous (How to Protect Yourself) - Click to downloadDownload above PDF

NEW PDF - 10 Frequently Asked Questions About Feed FormulationDownload above PDF

THEY WROTE…


“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

Click here to contact Tayo… 

SD Nuggets Blog

New posts from last week that may interest you! *
Public Speaking[Monday]:

Entrepreneurship [Tuesday]:

Self-Development [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging [Saturday]:

N/A (My website – www.spontaneousdevelopment.com – was down for some hours on Saturday 30th Nov. 2013)
Want me to write for you? Click here…

 

 

 

[IMPORTANT: This blog's contents are being updated following the transfer to www.tayosolagbade.com from my former domain - Spontaneousdevelopment.com. As a result, some parts of it may not work properly for now. Quick Tip: If a link contains "spontaneousdevelopment.com", simply change it to "tayosolagbade.com" - and it should work. This applies to article links as well as image links. Work continues to update the links(in over 500 articles). Tayo K. Solagbade.]

Practical Livestock Feed Formulation Handbook

Available as a PDF ebook, and also as a spiral bound print manual (from me). Click here for details.

You can also get it as an PDF ebook via my online store.

Screenshot of ebook in online store

$82.5 USD to buy it from my online store (PDF download)

N8,000.00 [Eight Thousand Naira] for persons who wish to send payment direct to my bank account.

Payment of N50,000.00 gets you the physical handbook and software on CD with videos etc, PLUS practical one-on-one, in person training with me at a feed mill in Lagos, Nigeria.

Click here to contact me about purchasing this product.

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google Plus

Your Gifts for Subscribing

When you signup, you'll receive:

Submit the form below to get a download link to the PDF version of my newly revised

Once you submit the form below, you will be taken directly to the downloads page, just as an auto-response message will be delivered to your inbox, with links to the promised gifts.

I look forward to meeting and/or working with you!


Signature image - Tayo K. Solagbade

Tayo K. Solagbade*
Performance Improvement Specialist & Multipreneur
*Best Practice Farm Business Support Specialist
& Founder of the MS Excel Heaven Visual Basic Automation Club & Competition(www.excelheaven.biz)

 

 

Excel-VB Driven Ration Formulator

Click to view larger screenshot

1. Click here to learn more about this app - watch demo videos etc

2. Click here to watch a 4 part video in which I demonstrate how to use this app to formulate rations using real life data sent to me by an Algerian PhD student.

Click here to contact me about purchasing this product.

EXCEL-VB DRIVEN POULTRY LAYER FARM MANAGER SOFTWARE

Click here to download a detailed PDF user guide and watch 15 screen shot user guide tutorials of the Monthly Poultry Farm Manager that I now offer Farm CEOs.

Click here to watch a screenshot demonstration of the Excel-VB Driven Poultry Farm Manager I built for a client farm business in Ekiti state, South West Nigeria.

Click here to contact me about purchasing this product.

Name:
Email:
 
Powered by Optin Form Adder

Leave a Comment Here's Your Chance to Be Heard!

You must be logged in to post a comment.

Facebook

Get the Facebook Likebox Slider Pro for WordPress