Google the question below:

“Do you need to be a good storyteller to be a successful sales person?”

The results you get confirm the accuracy of the claim made in the title of this latest issue of my Performance Improvement Ideas (PII) newsletter, which says:

“You Need to Tell Stories to Achieve Superior Business Marketing Success”

Indeed some of the most successful sales people in the world have been referred to as MASTER STORYTELLERS – and with good reason: they tell stories that make people buy!

In the rest of this piece, I explain how you can use storytelling to achieve your own repeat selling success.

At the risk of sounding like I am bragging, I happen to be gifted in using storytelling to sell. And it has played a big part in the success I have achieved at various levels in selling my products and services internationally.

I have NEVER read ANY of the articles that came up on that Search Engine Results Page (SERP) when I did the search (see some below this article).

But I have known THE truth about storytelling being a key ingredient for selling, from my early startup years, back in 2002 through 2005 reading widely about the careers of many different successful entrepreneurs (This was when I started article marketing from my first website – spontaneousdevelopmentdotcom)

Over time, I intuitively adopted storytelling as a selling strategy, when – while struggling with serious cash flow limitations – I discovered that prospects tended to buy in more readily to offers I made when they read (or heard me narrate) one of many true stories about how I used my solution to solve problems for others like them.

Today, many years after I adopted that approach, I have gone on to publish hundreds of articles based on real life sales experiences I have had – AND they have boosted my sales leads generation efforts again and again!

Sometimes I even share transcripts from actual sales conversations, on phone, email, WhatsApp etc.

An example is the true story published in last week’s issue of this newsletter about an international sale I made, of one of my Excel-VB Software products.

It is this approach that influences those who encounter my web marketing (which is primarily done based Article Marketing where I share those stories) to make contact with me.

And like I have said in past articles on this theme, the stories I tell are often so compelling in their authenticity, that prospects who read them, often go out of their way, to connect with me.

For instance, there have been some who filled and submitted a request for my products via my website contact form, but got no response from me (due to problems with email delivery from the script to my inbox).

So they came back and resubmitted the form, after which some came over to contact me via Facebook, Facebook, even Twitter.

Examples: Screenshot of real life sales conversations initiated by different prospects via Facebook Messages either to my Personal Profile or one of my Facebook pages (SDAc’s Cost-Saving Farm Business Ideas).

[Interesting Fact: Looking back now, I just realized that the only Social Media platform I use, but have NEVER had a prospective buyer reach out to me from is LinkedIn.com.]

In essence I am saying, when you use storytelling the right way, especially through articles you publish and propagate via your Web Marketing System, potential buyers, who fit your target audience profile are more likely to become HIGHLY MOTIVATED to buy from you.

They will gladly go the extra mile to do what I needed to get money to you, in exchange for what you sell, which they want.

Isn’t that what we are all in business hoping will happen – repeatedly – for us?

Of course it is. But DOING IT takes work!

For one thing, you must use TRUE STORIES. No lies. No fairy tales. No false claims. Nothing phony.

You have to be 100% authentic – a good way being NOT leaving out stories about those times when you actually failed FLAT on your face. Don’t try to use your storytelling to paint yourself as being a perfect person. People want to connect with a human being!

Again – remember that lies or half-truths about your achievements will only create unexpected complications for you later.

Be upfront, honest and straightforward in sharing what you know and where you’ve been with your target audience, in a manner that demonstrates you have gained real world relevant competence that THEY can benefit from.

That is what SMART storytelling will do for you!

Read Master Salesmen Use Smart Ideas to Sell. Ordinary Salesmen Don’t! [TIP: Be a Master Salesman – Experience Based Ideas from a Master Salesman]!

I help clients – through my Freelance Writing/Web Marketing Support Service – achieve the foregoing and more.

Once they join my Web Marketing for CEOs club, I handle ALL of the work to be done, for 12 full months – and while doing it all, I also COACH and challenge them to DO what I coach them to do. This is so they will, at some point be able to do it by themselves, while I step back and provide support from behind the scenes.

Click here to learn how to join my Web Marketing for CEOs club.

Related Articles (Extracted from the SERP linked earlier in the above piece)

1. Why Storytelling Is A Must-Have Inside Sales Skill
2. The 7 storytelling secrets of successful salespeopl
3. Storytelling In Sales: Make Your Client the Hero
4. Why Good Storytelling Beats Good Selling
5. Why Every Salesperson Must Be a Master Storyteller
6. 5 Stories Every Salesperson Should be Prepared to Tell
7. Why Storytelling Is Scientifically Proven To Boost Sales
8. Trending This Week: The Salesperson as a Storyteller