NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)

in line with this publishing schedule

**********

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1 of 2: PUBLIC SPEAKING – The Key to Sales and Marketing Success

“Talk to a man about himself and he will listen for hours.” – Benjamin Disraeli

The foregoing quote offers potentially useful insights into how to make your sales and marketing communication successful in winning buyers. I explain below.

Quick Take-Away: You want to read this piece if…

A. you need ideas to get started selling your products/services.

B. you’re already making sales but would like to sell more, with less effort and at less cost.

What I share here I learned the hard way – as a struggling entrepreneur who could not support his family, talk less find funds to pay for marketing or advertising!

In other words, all I had was the opportunity to access the web at N100 to N250 per hour (depending on the café I used), and to try promoting the solutions I offered via self-taught web design and web marketing skills.

Things did not work out for A LONG time, for me.

I recall in 2005 or so, I got to a point where after exhausting my own funds, I would sneak into my wife’s purse and take N100 from the little she’d kept saved there, so I could work one extra hour in the café to try a new idea I had.

Most times after doing that bad deed, I came home with nothing to show for it, and to get some MAJOR LIP from my wife, for taking her money!!

That’s all way back in the past now. But I share these details, because today when I create promotional stuff that I use online people who watch me do it, comment that I do it effortlessly.

I tell them that’s because I learnt to use Photoshop to create graphics and Macromedia Dreamweaver (today I use Joomla! and WordPress) to build websites, NOT because I wanted to, but because I did not have the money to pay a web designer I’d approached to do it for me.

What was more, despite my best efforts, nobody I knew and talked to was willing to give (or lend) me the money to pay the guy.

But being the self-driven independent minded thinker I’d always been, I ignored suggestions that my business idea was bad, and resolved to learn to do it myself.

Some experts believe that it’s best to focus on what you are best at, and to sub-contract the rest to others. I argue that THAT depends on what part of the world you are in, and how reliable the people you have to do that with are.

In my part of the world, the idea of using Virtual Assistants and the like for building my kind of knowledge based business is often an invitation to trouble. Quite often, it’s either you get lots of disappointments or worse, your material could get “stolen”.

I exaggerate NOT. It almost happened to me: TWICE!

So that’s why/how I learnt to create my own promotional materials for use online.

But acquiring the skills only addressed one dimension of the problem. By the time I began using those skills, I soon realized I needed to find a way to get my target audience the pay attention, and at some point RESPOND to my offers (e.g my Excel-VB Ration Formulator, and the popular Feed Formulation Handbook).

Which brings me to the major mistake I see lots of people making when trying to sell.

They are always too focused on themselves, and what they want you to buy. The rarely invest time, effort or energy to INVESTIGATE and accurately identify what you need – or how best to communicate with you (i.e their target audience).

For instance, every now and then I get emails, phone SMS messages, facebook messages etc, in which some product or service offer is made to me.

What always strikes me as odd, is the fact that those who send such marketing messages do so as if they assume they are the only ones, who do what they do and that their offers are irresistible.

Yet when one checks, they offer no compelling reason to choose them over the other providers who sell (what often appear to be) the exact same thing.

Little or no attempt is made to build a relationship or establish some trust. They just write and ask you for business without preamble.

To borrow an expression from Fela Anikulapo Kuti: JUST LIKE THAT!

And that’s the mistake many make.

Even when YOUR offer is free, that approach will rarely work with a discerning prospect.

Smart business persons who are clued up about what it takes to win buyers over, know that the most important thing your sales and marketing communication MUST do is answer the question: What’s In It For Me (WIIFM)?

When conceiving your sales and marketing message, you MUST focus on giving a compelling answer to the WIIFM question in the mind of your target audience.

People often make the mistake of thinking they need to talk about themselves, and how good they, their products, and their certifications are, to convince buyers.

In reality however, if you want to attract high profile buyers who will spend good money to buy from you, the KEY is to tell them how you can help them solve a problem they have!

To do that you must develop a system to discover what problems they seek help with. Then using that information you get as a guide, you will tell them what your product/service can do for them along the lines of interests you know they have.

Quite often this process will not happen instantly or overnight. Instead it will take time and effort, possibly over a period of hours, days weeks or even months.

But the good thing is that once you succeed in gaining the right insights into what the prospect needs, you will be able to repeatedly use what you learn to sell and resell to them!

In fact, as long as you continue to create solutions that work, to meet the needs you identify your prospects have, selling to them will often be near-effortless.

This is what many people trying to sell tend to miss – because they are often in a hurry to sell.

However, unless you have a captive audience and a product/service that no other person offers, you simply cannot succeed by “hurrying” prospects to buy.

If you want cost-effective and sustainable success in selling, you cannot work that way!

What you can do…

I once came across a quote that read:

“People don’t care how much you know, until they know how much you care” – Anonymous.

The above words underscore the point I’m trying to make here. But it’s not just the quote that convinces me of what I say here.

It’s the repeat success I continue to record in selling a growing range of mostly digital products and services, to an increasingly global audience that tells me it works!

Let me illustrate based on what I do…

When someone who came to you 2 weeks ago, and asked for details and prices for 2 products s/he discovered on your site via a Google search, goes silent after you’ve responded with details (and a phone call), one would be tempted to assume s/he has moved on.

Yet, time and time again such enquirers have returned weeks, months (even years!) later, to buy those same things they asked about, from me, as if they never left.

I have written several true stories about this in the past – including one that mentions Oladipo Mann who came back about 3 years later!

The key to my success in winning buyers over this way has been my ability to communicate along the lines of what interests them, even when they seemed to have “gone”.

How do I communicate with them when they go away- you wonder?

It’s simply by using a Web Marketing System (WMS), which has at its heart a routine of regular publishing of useful content, that continually invites those who interact with it, to part with their contact details – email addresses and phone numbers especially – via a web form (like this one).

When they do that, they get added to my mailing list database, to which I routinely send broadcasts about my new content as it is published online.

Due to the fact that most of my content is often designed to inform, educate and empower my target audience (i.e. answering the WIIFM question, the subtle effect over time is they begin to LOOK FORWARD to it.

And since I creatively insert references to solutions I offer, in the body of the content I send out, THAT keeps the interest they have alive – in their subconscious.

Over time, they begin to TRUST me, because I am telling them things that interest them, and which they find potentially useful.

Since my focus is never on selling, but on educating them, to do what they do better, including seeing why they’re better off buying from me, I feel no need to chase them…

As Jason Leister so often warns in his newsletter, “chasing” prospects or clients to buy often causes them do the exact opposite (i.e run away!).

Many people who want to sell fail to get this!

The approach of communicating to answer the WIIFM question eliminates the need to chase – and it is the key – the secret! – to sales and marketing success.

You simply keep doing your thing as described above, till your target audience arrives at a psychological point of conviction where s/he decides to ask YOU for payment details.

As long as you make sure the content you send to them is relevant and of high quality, it’s only a matter of time before this happens.

Final Words: To end, I reproduce the quote I began this write-up with…

“Talk to a man about himself and he will listen for hours.” – Benjamin Disraeli

From what I’ve shared above, it’s obvious that this quote explains why answering the WIIFM question in your marketing communication, works. You may therefore want to keep it in mind, when carrying out your sales and marketing tasks in future!

1. No. 105: Chasing Clients Will Cost You Profits (A True Story)

2. Can You Be Trusted?(Real Life Farm Business Sales Conversations With People Just Like You)

*******

This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves

experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.

You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

*******

Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how

you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Burt Dubin’s monthly Speaking Biz Strategies Letter

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2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and

Politics! [FREE MP3 DOWNLOAD]

“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in

current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.

Solagbade

It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.

If you are not yet ANY of the above, just send me a message here to let me know.

If you want me to send you the full MP3 recording, just say so in your message.

NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it

Alternatively, click here to request the FREE MP3 DOWNLOAD.

******

SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER

Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know

how to do it better AND/OR how to make more money even when you do not speak?

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you do 1 or more of the following:

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HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…

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ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…

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Click here to tell me which of Burt’s speaker mentoring products or services you are

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Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from

him?

Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an

expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls

them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in

proper perspective, I’ll provide more specific details in form of an example.

A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack

Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,

and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world

you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested

in.

*************

Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation

Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com

Have a great week :-))

*************

SPECIAL PRODUCT FEATURE

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In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER

YOU SPEAK OR NOT.

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The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.

In other words, you effectively get to eat your cake and still have it!

CLICK HERE to get full details of what it takes to make yourself a true

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*************

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts(PDF…Click!)

Useful Resources for Speakers

177 Wow! Wow!

Showmanship Stratagems

Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.

more information

Burt’s Flagship Album

This is the product to own if you can own only one. Why? Because in it you discover principles of platform

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Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven

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This is a reprise of the historic presentation that launched the Speaking Success System.

No copy of this 2 CD program and 50 page Learning Guide has ever been returned.

more information

*******

NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those

Aspiring (Volume 1)

Download above PDF

******

NEW: KUKURU DANGER™: 5 True Stories

About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

Download above PDF

THEY WROTE…

“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard

work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to

start his own business).

———————–

Click here to contact Tayo…


SD Nuggets Blog™	New posts from last week that may interest you! *
Public Speaking[Monday]:	No. 210: Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]
[Tuesday]:	COMING SOON: Best Practice Farm Business Support Centre for Farm CEOs – Benin Republic
[Wednesday]:	THE FARM CEO (Issue 15): Assessing Farm Record Keeping Behaviour among Small-Scale Poultry Farmers, Reducing Cannibalism among newly hatched African Catfish, Fry by Grading, Understanding African Farming Systems – Science and Policy Implications, On-farm research leading to a dynamic model of a traditional chicken production system, Fish Farming Investment \| 5 Ways to Lose Money \| Tilapia Fish Farm Guide – West Africa
[Thursday]:	Sharing Your Culture and Traditions With Foreigners is REALLY Cool!
[Friday]:	Use Learning Events to Make More Money from Your Book
[Saturday]:	If You’ve Done Everything But See No Results, Do THIS!
Want me to write for you? Click here to send me a message

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting,

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the

popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm

Manager™ software.

He has delivered talks/papers to audiences in

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training

& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes his Weekly Public Speaking IDEAS

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African

continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your

personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

Burt Dubin’s Public Speaking Mentoring

for Africa Based Experts(PDF…Click!)

Career Development, Entrepreneurship, Excel-VB Solutions, General, My DN Travel News, Self-Development

If You’ve Done Everything But See No Results, Do THIS!

September 20, 2015 Tayo Solagbade Leave a comment

There’s a spiritual dimension to authentic success achievement.

Note however that this has nothing to do with a person’s religious bias, and everything to do with his/her ability to successfully connect with the Creator and tap from the unseen depths of His wisdom to gain needed insights to better decipher what to do at various stages in the pursuit of worthwhile goals.

Sometimes you will have done all that can be done on the physical plane…

Not everyone readily realizes this truth. And those it occurs to often find it hard to accept.

Yet it cannot be denied. Many authentically successful achievers have confirmed the role that an intangible yet powerful force played in their lives.

Some have called it luck or coincidence while others called it God, the Infinite Intelligence etc.

We all tend to have names for factors that help turn our fortunes around for the better, at that crucial moment when we’ve done all we know how to do, using everything we have, with little or nothing to show for it.

To borrow an expression from the great Emerson, at that point we would be at our “wits end”.

For the uninitiated, who are not familiar with the process of connecting with the creator, they typically end up going into a state of panic.

But that never helps and only creates more confusion.

It’s circumstances like the above that make some people get described as running around like a “headless chicken”.

But those who learn to connect with the Creator experience the opposite.

They are able to attain a level of spiritual understanding that gives them confidence in the face of uncertainty, no matter how prolonged.

So, rather than be seen running around in a confused state of panic (like the proverbial “headless chicken”), they instead exude an outward calmness in the pursuit of their goals, regardless of the delays, disappointments or setbacks they encounter.

Persons able to remain firmly in control of themselves in trying times like the above mentioned (by applying undying faith while waiting for breakthrough), are the ones most likely to achieve sustainable long term authentic success at whatever they do.

Career Development, Entrepreneurship, Excel-VB Solutions, General, My DN Travel News, Self-Development, Writing/Blogging

Use Learning Events to Make More Money from Your Book

September 18, 2015 Tayo Solagbade Leave a comment

One of the advantages of Self-Publishing your physical book using Print-On-Demand technology, is that you spend very little to get it in print, and then get to buy it as the author, at the cost price.

This gives you good margin to play with in selling the books.

For example I recently sent a client I helped ghost-write and publish his book the following message, based on the above:

You can buy your books at your author cost price of $3 US dollars, instead of the $10 US dollars selling price!

That means you only need $60 US dollars, instead of $200 US dollars, to get the 20 copies you now want.

But you must add the shipping cost to it – and that has to be checked online at the payment processor. It probably won’t be much different from the $56 or so that they charged for the last order.

So you should be looking at spending $60 + $56 = $120 USD minimum to say $130 or worst case $140 USD, depending on what they charge to ship the 20 copies.

Note however that you also have to factor in the charge for the payment processing platform you use. If I recall correctly, Paypal charges 5% of total payment you make, which is not much of course.

Whatever happens, you will still make major savings, and that low price of $3 USD per book will enable you sell at more attractive prices.

The above is already attractive, but you can get even more…

For instance, by the time you take advantage of bulk discount options often on offer, from publishers like Lulu.com, the margins you enjoy can ramp up in an even nicer way!

Having said the above, rather than sell your books directly, you can make even more money and marketing impact simultaneously, by organizing a learning event to educate people who fit the target audience profile of your book.

It could be a FREE or paid lecture, workshop, or seminar.

Personally I prefer using a FREE or low priced learning event, which interested persons can gain access to by buying the book at a price below the selling price, but above the cost price you purchased bulk copies as the author.

The advert or promo for the event would offer the book at a reduced price, to all those who register to attend. They would have to make payment for their copies before the event, and then come on the d-day with any questions they have, which you would then answer, after your short presentation based on the book.

You would end by mentioning services you provide…

From there some could even hire you to consult for them.

To boost the marketing impact and create more awareness, you could give free invitations to journalists from media houses to attend.

If they like what they see or hear, they would broadcast in their media – but you would not have to pay them.

The planning for this must be done right though, and you could even hold it at regular intervals, say monthly, at different locations, to create awareness.

I used this to sell my books in the past. It works.

I call it Public Speaking for Business Marketing (PSfBM). It is a better way to sell your book. It helps you kill more than 1 bird with only 1 stone.

Click here to request a copy of my PDF report on using Public Speaking for Business Marketing (PSfBM)

Entrepreneurship, Excel-VB Solutions, Farm Biz, General, Recommended Websites & Articles, The Farm CEO

My Proposed Not-For-Profit Best Practice Farm Business Support Centre for Farm CEOs: How to Get Involved

September 18, 2015 Tayo Solagbade Leave a comment

My Web Marketing System is really helping the not-for-profit “Best Practice Farm Business Support Centre for Farm CEOs” launch – I’ve been inviting potential contacts from my website database of past enquirers and buyers to make donations towards in Benin Republic.

I continue to marvel at the superbly time, effort and cost-saving manner in which using my Custom Web Marketing System (WMS) generates high quality zero cost leads for solutions I sell, and initiatives I launch.

It’s been so easy to get taken seriously by these Farm CEOs and other stakeholders, because my WMS makes them see the depth of my commitment, and quality of benefits I can deliver!

This approach makes it easier to quickly win funding support or patronage.

That’s why I keep harping on the need for any person with serious ambitions to learn to use the web the way I do. The Conversion Rates I record prove that a WMS is a timeless marketing strategy truly works.

At this point, to better cope with enquiries I’m getting regarding the Best Practice Centre’s funding, I hereby publish below a generic outline I send out to those who request details about getting involved.

It gives more information about the plan, and 2 possible ways interested persons can contribute.

=Starts=

1. The Campaign Strategy/Focus

Unlike a conventional crowdfunding campaign, which is thrown open to a potentially global audience, I’m focusing my campaign on my database of past enquirers and buyers within and outside Africa.

The initial broadcast will be followed up with each person, to clarify the details.

There are about 700 of them, and I estimate that I have had direct phone conversations with up to 100 of them between 2006 and now.

I believe such people know me, and the work I do, and are more likely to be interested in seeing it grow, and/or gain access to the benefits promised.

2. Why Locate the Centre in Benin Republic?

Click here to request access to the complete version of this piece.
.

Farm Biz, General, My DN Travel News, My Ideas for Making Nigeria Better, Parenting, Writing/Blogging

Sharing Your Culture and Traditions With Foreigners is REALLY Cool!

September 16, 2015 Tayo Solagbade Leave a comment

It’s strange, and sad – but true: Too many modern day Nigerians readily favour foreign cultures and traditions over theirs. Quite often they regard what is theirs as inferior to what obtains in developed societies.

NB: I happen to be a full blooded 45 year old Nigerian – born and raised in Nigeria. So I state the above based on VERY personal observation and experience, spanning over 3 decades.

Now, unlike us, the Asians have for decades often done the exact opposite.

For instance, people from across the world have embraced various versions of Martial Arts as taught in different parts of Asia, and readily adopt even the Asian language of the society in which they learn.

Same applies to Asian foods, traditional attire and alternative medical remedies and practices e.g. Acupuncture etc.

Here’s another thing: No matter where a Chinese national immigrates, anywhere in the world, it is VERY unlikely that s/he will go looking for paid employment

Instead what they are notorious for doing is STARTING their own businesses, no matter how small e.g. a noodles shop.

In contrast, the average Nigerian that immigrates to another country (especially Europe/America) is more likely to go in search of secure paid employment, and if successful, will try hard to hold on to it for as long as possible.

Having said the above, there are always exceptions to this trend – as it is with everything in life.

In the case of Nigerians, those of the Igbo stock are renowned for their trade and commerce acumen. Especially when they travel to other African countries. They have proven themselves to be especially gifted at establishing thriving buying and selling micro to small businesses.

One could argue that they act this way because most times those who follow this path lack the qualifications to seek and win well paying jobs. But that’s a subject for a separate discussion.

But back to the point I was trying to make about the Nigerian tendency to place more value on what is foreign over what comes uniquely from his/her society…

A person who is uninitiated could be tempted to think Nigeria/Nigerians act as described above, because they do NOT have anything original or unique to show off to the admiration of people from other nations.

I say this with regard to the way a South African, for instance, would give branded gifts from his/her country to a Nigerian, or American, regaling him/her with some historical anecdote relating to the item.

The recipient would excitedly show off the item to loved ones back home, and proudly recount the anecdote told to him/her by the South African. This happens all the time. We all love to own stuff that’s considered special, rare, unusual, unique, treasured etc.

The truth is however that Nigeria/Nigerians do have A LOT in our culture and tradition that can be proudly shown off to foreigners.

And those that visit us SAY SO all the time. I know because I interact with them.

The problem I see is that in today’s Nigeria, too many of us do NOT even know enough of anything about our cultures and traditions.

We have all sorts of wonderful arts and crafts that have beautiful histories behind their emergence. Those engaged in producing the Adire in Ogun state’s Abeokuta for instance have interesting tales to tell about how they have evolved, how they are made, what they are used for, who buys them etc.

A similar situation exists across the country.

But you’re unlikely to find many schooled Nigerians talking about them (if they know about them that is) as excitedly as they talk about the various famed Italian designer brand name clothes and shoes for instance.

Many of our modern artists know more about Western art sculptures than they do about our renowned Benin Bronze carvings.

When they visit us here, we try to impress them by showing off what often tend to be inferior versions of what we bought or copied FROM THEIR societies…rather than show them what we have here they are unlikely to find back home!!

Even in our preference for music, this problem shows up. The lyrics of our songs reflect little or nothing of our African heritage. Instead we continue to ape (often unsuccessfully) the originators from Europe and America.

Only artistes like Beautiful Nubia, Lagbaja, Asa etc offer us anything qualitative on the music plane, based on our original culture and heritage.

Now, just in case you find my comparison of this Nigerian tendency with that of Asians and South Africans too far fetched…

Let me inform you that just next door to us, in Benin Republic, I’ve found from 3 years of living amongst the locals, a FIERCE and unpretentious demonstration of LOVE for their culture and traditions.

This includes both youths and adults of both genders, regardless of educational level and perceived social status.

Based on 3 months I spent on the national university campus in 2013, I believe this love of their culture and traditions is instilled in them from very early in life.

The people of Benin Republic are exposed – like us – to Western culture and traditions through the powerful and pervasive influence Western media and the web, BUT they have refused to let it erode the fabric of their own unique cultural heritage.

I know this because I have seen it play itself out again and again. The youths in Cotonou (the economic capital) are often quite familiar with local songs, practices and dances. And they never betray any embarrassment in revealing that they are.

In fact, it comes naturally to them, and they often want to get you to LEARN their local language over French, their official language.

In Nigeria, the opposite tends to be the case. Not many Nigerians can speak their local languages proficiently. Even adults. But most of us pride ourselves on our perceived mastery of the English language!

Same applies to our demonstrated love for, and knowledge about sporting events and games.

The level of awareness about, and interest in our local games, and sports is very low. We perceive them not to be as refined as those from the white man’s land. So, most of us settle for the latter.

In case you’re wondering, here’s the point I want to make with ALL I’ve said above…

I have long resolved to NEVER be guilty of treating or regarding my culture and traditions as inferior to any other persons’, no matter who they are or what they do. That’s why I embarked on a journey of learning and discovery regarding exploring my Yoruba culture, tradition and ancestry.

In addition, since my wife is Igbo, I am also working on ways to learn useful aspects of her people’s way of life as well.

But it’s not just for myself I do this…

Using what I’m learning, I am progressively exposing my kids to the beneficial parts, so they can arrive adulthood with a more rounded view of who they are, and be proud to show up to others that way, instead of trying to be like them!

Here are 2 recent examples of practical steps I’ve taken to implement my plans:

1. My 10 Storyfied Yoruba Proverbs Audio Book – which I created in collaboration with my kids. Click here to watch/listen to them recite proverbs in a preview version of the Audio Book on Youtube.

2. Below are photos showing my 2 daughters playing the ancient board game of Ayo (click here to learn more about the game – how to play it etc)

Ayo is played in societies across West Africa, bearing different names in each location.

The Yorubas call it Ayo. Other names given it are described in the article on this linked page (click).

I bought it on my way to the Seme border last week, and came home thinking I would be the one to teach my kids how to play it.

As it turned out, they already knew how to play it – having been taught by their mother. Within minutes of snatching it from me on the night I arrived, they were “playing away”!

Which brings me to a BIG confession I need to make:

Do you know the irony of this whole Ayo training that I had planned for them? It’s that I did NOT know how to play the game myself, and had NEVER once played it, in my entire life!

My plan had been to use the instructions I found via Google on a web page, about playing the game, to teach them. Instead I found myself listening to them TELL/SHOW me how to play it.

NB: Having said that, the little reading I’ve done tells me it’s meant to be a game of strategy. For now they play it rather mechanically, without putting much thought to it. So I’ll be taking out time to read up more of the fine details of how to play it, and then join them to see how we can make it more interesting.

I’m now confident my kids can play this traditional game: So if/when they have friends visiting from Europe or America, rather than playing a game of Chess or Ludo with them, they may choose to teach their friends to play AYO, so the latter can return home bragging about a new game they learnt.

Incidentally, the Ayo board is made of hand crafted wood, and one can get specially decorated versions suitable for use as gifts to such friends.

In our case, it so happens that we have long time family friends from Sheffield, visiting Nigeria for 2 weeks.

So, I and the kids have agreed that we’ll be presenting them an AYO board game as a gift, to take back with them. Every time they play it back home, we hope they’ll be reminded of their trip, and probably also teach their friends and relatives something new and interesting!

RELATED RESOURCES

1. Video showing Ayo being played

2. Ayo – Android Apps on Google Play

https://play.google.com/store/apps/details?id=com.topsoft.ayofree&hl=en

3. Yoruba Games | Yoruba Cultural Institute

http://yorubaculturalinstitute.org/main/yoruba–games/

4. “Ayo olopon” games from south-western Nigeria in the twenty-first century

See more at: http://www.awale.info/los-juegos-ayo-olopon-en-nigeria-en-el-siglo-xxi/?lang=en#sthash.7ANN1U00.dpuf

Entrepreneurship, Excel-VB Solutions, Farm Biz, General, My DN Travel News, The Farm CEO, Writing/Blogging

THE FARM CEO (Issue 15): Assessing Farm Record Keeping Behaviour among Small-Scale Poultry Farmers, Reducing Cannibalism among newly hatched African Catfish, Fry by Grading, Understanding African Farming Systems – Science and Policy Implications, On-farm research leading to a dynamic model of a traditional chicken production system, Fish Farming Investment | 5 Ways to Lose Money | Tilapia Fish Farm Guide – West Africa

September 15, 2015 Tayo Solagbade Leave a comment

[Tagline: If it can help your farm business, you’ll find it in THE FARM CEO™ Newspaper ]

Below is a preview of THE FARM CEO newspaper for this week (Issue No. 15):

This week’s feature is a publication that discusses findings from the investigation of farmer’s disposition to record keeping. If you’ve been following my writing on the subject of Cost-Saving Farm Business Ideas, you will know that I have written several pieces that stress the importance of farmers developing the healthy habit of data recording and analysis for timely and accurate decision making.

I found it quite interesting that the farmers interviewed asserted that they did not keep records mainly because it was “not beneficial” to them.

That, to me, is a clear indication of the need for proper education and reorientation of the farmers about the powerful Key Performance Indicators, they can quickly, and easily track to manage their farms more profitably. The immediate past Issue No. 14, of this newspaper (The Farm CEO™) featured several of my articles which discussed such KPIs and their methods of calculation in elaborate detail.

Here are the headlines, reviews – and links – for this week’s featured news items:

[URL] Assessing Farm Record Keeping Behaviour among Small-Scale Poultry Farmers P.1

[URL] Reducing Cannibalism among newly hatched African Catfish, Fry by Grading P.2

[URL] Understanding African Farming Systems – Science and Policy Implications P.2

[URL] On-farm research leading to a dynamic model of a traditional chicken production system P.3

[URL] Fish Farming Investment | 5 Ways to Lose Money | Tilapia Fish Farm Guide – West Africa P.3

Below: Screenshot of the cover for Issue No. 15 of THE FARM CEO (Monday 14th September 2015)

Subscribe to THE FARM CEO, and get this new issue, as well as ALL back issues, in addition to your full subscription of 48 weekly issues.

1) Useful feed formulation/other findings from trusted sources

2) Cost-saving ideas from farm visits as I travel across West Africa.

3) Ads by farm providers/suppliers of all genres.

4). Special promo price offers of my Software and Book products

Full details at http://tinyurl.com/TheFarmCEO

1 year’s subscription = 48 issues.

Subscription Fee = $36 USD (approx) N6.8k [You get my $82 USD Feed Formulation Handbook FREE, as well as FREE Bi-weekly ads for YOUR biz]

ARCHIVES: Click here to view previews of ALL past issues of the newspapers

Career Development, Clients, Entrepreneurship, Excel-VB Solutions, Farm Biz, General, My DN Travel News, My Ideas for Making Nigeria Better, Parenting, Public Speaking, Recommended Websites & Articles, Self-Development, The Farm CEO, Writing/Blogging

COMING SOON: Best Practice Farm Business Support Centre for Farm CEOs – Benin Republic

September 15, 2015 Tayo Solagbade Leave a comment

COMING SOON: Best Practice Farm Business Support Centre for Farm CEOs – Benin Republic. This centre will be based on a piece of land to be purchased in Benin Republic (tentatively in the Seme border town area).

It will…

1. Provide real world relevant findings from pilot scale performance improvement trials in least cost Feed Formulation using locally available, low cost alternative feed ingredients.

NB: A key aspect will be the use, and continual improvement of the popular Excel-VB Ration Formulator app – especially to cater for in-depth amino acid balancing in formulating cost-effective balanced rations.

2. Offer coaching for Farm CEOs on Best Practice Farm Business Operations Management & Marketing in Livestock and Crop Production

3. Operate rabbitry, poultry, and fish production enterprises on a micro to small scale to showcase the potentially useful findings recorded by the centre.

NB: The existing Poultry Farm Manager app will be used and continually improved, while similar apps will be built for rabbit and fish production – which over time will be offered to interested Farm CEOS

4. Run a farm-based restaurant and bar designed to showcase how farms can earn extra income by processing their farm produce into products for sale in farm shops.

5. Publish The Farm CEO™ newspaper to disseminate latest news about findings, innovations and potentially cost-saving ideas from work done at the centre, and those reviewed elsewhere.

6. Offer limited accommodation facilities to members who wish to sleep over for learning events or leisure.

7. Provide on-demand Internet access, as well as transportation, for interested members – including pick up from, or drop off at the airport or the border.

8. Take on custom software or information product development projects from members, if enough of them show interest, and make the finished product available to them at low to zero cost.

9. Enable ALL members purchase the centre’s Farm Business Support Software (e.g. Excel-VB Ration Formulator, Poultry Farm Manager, Rabbitry Business Manager, Fish Farm Manager) and Information Products (e.g. Feed Formulation Handbook, Best Practice Farm Management 4 part E-books series, business plans etc)

10. Deliver on-demand practical coaching for Farm CEOs (including on-site technical support) on the development and implementation of a Best Operating Process Management System (BOPMS) for Farm Business Performance Improvement.

[Updated 1st Oct. 2015, 1.33p.m, from Lagos-Nigeria] Below: Layout Plan for the centre (still work-in-progress) – Now LIVE – read more here

I will be CROWDFUNDING this project, because it’s designed to be a Not-For-Profit initiative to make the products and services I offer more pocket-friendly and accessible by majority of my target audience.

That’s why YOU are getting notified about it – in case you (or your group/organization/association or club) would like to contribute/invest in it.

As a member of my Farm Business Ideas Club (which comprises persons who have purchased N20k or more worth of products from me) – you fit the target audience profile.

Why?

Because those interested enough in a provider’s products and services to PAY (or want to pay) money to access them, are the ones most likely to favour investing in its evolution or growth.

Here’s an apt quote that underscores the above point:

“The supporters of your crowd funding campaign are your customers. Crowd funding is basically a way to pre-order products before they are produced” – Elite Daily (See http://elitedaily.com/money/why-you-should-crowdfund-your-startup/)

Hundreds of past enquirers and buyers requests tell me this support centre is LONG OVERDUE…

I have received all sorts of requests from people within and outside Africa. since January 2006, when I launched my Cost-Saving Farm Business Ideas Website – now at www.boostyourfarmprofits.biz or www.iff.tayosolagbade.com

Most of them were Farm CEOs – while others were students of agriculture, farm support experts(e.g extension professionals), lecturers, feed makers, NGO operators etc.

In several cases they wanted me to give them the product at hefty discounts or even FREE, but I was unable to oblige them much as I wanted to.

For instance, last year (2014), one Farm CEO from Mexico contacted me about building a custom Ration Formulator app for lactating cows in his Dairy Farm. When I eventually sent him the quote for developing the app, he NEVER got back to me, despite the animated phone conversation we’d had before he asked me to send it.

I knew the fee I’d given him was the likely deal breaker, yet it was the best offer I could make him.

With crowd funding of this Best Practice Support Centre for Farm CEOs, I’ll be able to give MORE of such people what they want, and also CREATE quality time to develop new solutions they tell me they want.

The implication is that I’ll be able to HELP a lot more people that need it, than I’m currently able to – including YOU.

If this opportunity interests you, click here to send me a message requesting for details of how to get involved, and specific ways you’d like to benefit (e.g what you want me to do for you).

Career Development, Entrepreneurship, Excel-VB Solutions, My DN Travel News, Public Speaking, Writing/Blogging

No. 210: Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

September 14, 2015 Tayo Solagbade Leave a comment

Are you a competent expert in your field? Do you want to achieve name/brand recognition so as to earn increased income? If you said YES, and you’re NOT using the Internet the way I do, you are short changing yourself.

It does NOT matter what you do. Take it from me.

The Internet can – and should – be your best friend if you want low to zero cost marketing success.

The best part is that if you make it your “friend” the way I recommend, you will begin to achieve greater levels of success, financially and otherwise at whatever it is you do, at VERY low to zero cost.

SCROLL DOWN TO READ FULL ISSUE

Tayo K. Solagbade‘s
Weekly Public Speaking/Web Marketing IDEAS Newsletter

Date: Monday 14th September 2015

No: 210

Title: Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.tayosolagbade.com/sdnuggets

Last Week: Read articles published on my blog here

Newsletter Archive (E-mail version started 14th May 2012): Click here to view

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WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!

1 of 2: PUBLIC SPEAKING – Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

It does NOT matter what you do. Take it from me.

The Internet can – and should – be your best friend if you want low to zero cost marketing success.

Click here to view a one page mind map that explains the key components of what I call a Web Marketing System (WMS).

Regular readers of this newsletter most likely know I talk about using a WMS all the time.

However this time around, I’m putting my money where my mouth is. I’ve decided to give myself a PUBLIC challenge to SHOW and PROVE that my approach of using a custom Web Marketing System works.

In other words, I have identified and chosen an expert whose brand I will develop and implement a custom WMS for, over the next 6 months. During that period, I intend to do the following:

1. Get him superior marketing exposure that generates a loyal online follower ship of potential clients/buyers of his unique products

2. Leverage the authority status he will get from the above to generate sales leads, for the products and services I will collaborate with him to create for consumption by his online audience.

3. Use the trust that 1 and 2 above build in the minds of his target audience to get him invited by potential partners (media houses etc), to do what he does for a fee.

4. Enable him achieve the above, on a shoe string budget i.e. without any major spending other than that for accessing the Internet.

The above deliverables are ALL measurable. And they can be summed up in one sentence:

I intend to use a custom WMS to help him achieve name/brand recognition, which will make those interested in what he does PAY good money to buy products and services he offers, at low to zero cost to him.

So who is this person I’ll be doing all this for? Well, let me introduce him by sharing the amazing true story of how our friendship began few years ago.

A. O. (I’m using his initials, for now), is a wonderful gentleman national of a West African nation I travelled to some years back.

A bilingual Radio/TV personality, I was standing outside the media house he worked at (I did not know it at the time), on my first day in his country, asking for directions to an NGO I wished to visit.

This guy came out of an official car that drove in and parked nearby, then taking one look at me, as I stood talking with my bags beside me, walked over and introduced himself, then asked how he could help me.

I was shocked by, and a bit wary about accepting his unsolicited offer to help. But before I could respond he’d dispatched the man I was speaking with, and invited me into a mini restaurant used by the company staff.

He promptly ordered 2 big chilled bottles of soft drinks, as I explained – in response to his queries – my reason for being in his country.

By the time we parted he’d told me all I needed and more, giving me useful phone numbers and even making calls to link me up with friends he felt could help!

All this for me – a complete and total stranger, in less than 2 hours from the time we met!

Yet he asked absolutely nothing of me. Not then and not in the many subsequent weeks that followed when he called my phone to ask how I was getting on, and if there was anything he could do to help.

During those weeks I sometimes tuned in to listen to his radio show. I soon discovered he was quite creative in producing content that enticed listeners to call in. As a result, many locals knew his name.

Now, I’d always asked him to let me know what I could do to show my appreciation for the unconditional love and support he’d given me when I needed it, but he always brushed my offers aside.

But something happened recently that’s giving me a perfect opportunity to give back to this great guy the way my heart has long ached for me to do.

Being the man of courage that he is, he’s launched an ambitious venture to pursue a personal vision.

When we spoke and he told me about it, I instantly saw I had the expertise to help him actualize his vision and I told him why/how.

He’s since provided some audio materials to start, that have literally blown me away. It’s obvious he’s a relentless Ideas Generator, driven by a passion for what he does, like I am.

Never have I been more fired up in my life about developing and implementing a Web Marketing System for anyone…

Especially someone I will NOT be charging a single kobo!

Yep.

I’ve told him I don’t need any money.

In fact I’ve already purchased and activated the domain name he has chosen, using my own funds.

I mention the foregoing not to brag, but to indicate just how much I value this gentleman.

At the start of this newsletter, I’ve highlighted specific steps ways I intend to help him use the web to deliver his groundbreaking range of 100% pod casts to a potentially global PAYING audience of Africans.

I am so excited about this project, because it also gives me an opportunity to do what I do, using web marketing, for another person, in a way that will prove that anyone can use the web to achieve greater success at whatever s/he does.

So, stay tuned…I WILL announce the full details of the project once it’s ready for launch!

Final Words: By way of interest, I actually typed most of this write-up yesterday (Sunday 13th September 2015) on my Blackberry, while in a cab headed back to Lagos from Cotonou, having only just returned last Monday night!

Why?

Because the supposedly new laptop charger I went to buy that Monday suddenly blew out yesterday morning while I was working on a client’s book project that I wanted to progress over the weekend.

Since no vendor shops open in Cotonou on a Sunday, and I also needed to prepare THIS newsletter, I took the proactive step of returning to Lagos yesterday night, so as to get to the computer village first thing this morning.

The fact that you’re reading this completed version of the write-up today is proof that I succeeded in getting the bad charger replaced.

However I had to put my foot down to make the vendor give it to me without having his way: the funny guy actually asked me to pay for another! That story will come in a separate article though, in which I’ll share details of the audacity of vendors in our PC Village.

Some people – especially in my part of the world – may be tempted to interpret the repeat charger problem that’s made me return to Lagos twice in ONE week, as due to “juju”(black magic) or “enemies”…lol!

But I know better…

You see, I tell people all the time that I am guided and protected by the Creator. So nothing of that sort can EVER affect me.

My experiences have taught me that adversity always has an equivalent benefit. When something goes wrong, adopting a Positive Mental Attitude will help you make things go right.

Take it from me. My life is proof of it.

One example: For instance yesterday, before I crossed the border, I ran into a friend, I’d lost touch with since 2013: A smart and enterprising young man he is.

We got talking about my plans and to my amazement, within a few minutes he’d given me information that’s filled the remaining gaps in my knowledge about the property search I’m doing.

If the charger damage had not made me go to the border when I did yesterday, I seriously doubt our paths would have crossed!

Another example: This morning, I got a call from my mother, and she told me our long time family friends from Sheffield, arrived from the UK yesterday, for their planned tour. When my Dad schooled in the Sheffield as a student of Civil and Structural Engineering, in the ’60s, he’d lived with them.

Over the years we’ve kept in touch, and in 2000 when I visited the UK on a 6 week International Brewing Course, I and my sister took a Virgin Train to spend meet them for the first time, and spent the weekend with them.

Before I left my hotel in Scotland’s Edinburgh, they also paid me a visit. Since then, other members of the family have been to see them, and they’ve been to Nigeria once in 2005.

So this is a second visit they are on.

However, I’d assumed they were due in the country next week, and I’d not been sure I would be able to make it down at a good time – since they would be touring the country.

So when my mom told me they arrived the SAME night I had (yesterday), it struck me that my forced return to Lagos was looking LESS and less like an accident or coincidence, and MORE and MORE like the handiwork of a superior intelligence.

See what I mean?

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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves

experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.

You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.

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2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and

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expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.

Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls

them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.

It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in

proper perspective, I’ll provide more specific details in form of an example.

Trout, Joe Vitale, Yanik Silver…and Burt Dubin.

That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,

and from directly relating with him.

Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world

you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!

That’s why I never tire of CONFIDENTLY recommending him to others.

If you need help putting the ideas shared above to use, let me know HERE.

Click here to tell me which of Burt’s speaker mentoring products or services you are interested

in.

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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…

If you need help purchasing ANY of Burt’s products (like “Presentation

Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com

Have a great week :-))

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NEW: KUKURU DANGER™: 5 True Stories

About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life

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THEY WROTE…

—————————–

“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard

work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*

*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to

start his own business).

———————–

Click here to contact Tayo…


SD Nuggets Blog™	New posts from last week that may interest you! *
Public Speaking[Monday]:	No. 209: Acknowledge Even the Smallest Person That Helped You Succeed
[Tuesday]:	N/A
[Wednesday]:	THE FARM CEO (Issue 14): 5 Powerful Tools for Accurately Measuring Your (Farm) Business’ Health, 5 Proven Ways to Boost Farm Profits without Raising Prices, Five (5) Essential Poultry Layer Farm Production Records, Automate Your Farm Record Keeping and Accounts to Succeed Profitably, What is a BOPMS for Farm Improvement? (a Mind Map Based Explanation)
[Thursday]:	Use Your Custom Web Marketing System Correctly (Hint: What NOT to Do If You Want to Attract Profitable Buyers)
[Friday]:	To be Perpetually Super Productive Without Suffering a Burnout, Learn to Replenish Your Body (3 Tips)
[Saturday]:	People With Skills and Entrepreneurial Savvy Achieve Financial Success Easier and Faster [ Recommended: Omowale Ola’s Foundation for Skills Development – FSD] LEARN a Foreign Language to Give You More Options for Success Achievement
Want me to write for you? Click here to send me a message

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to

Farm Businesses and others.

freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the

popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm

Manager™ software.

He has delivered talks/papers to audiences in

various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods

and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly

traveling across the West African region.

His key purpose is to deliver talks, seminars

and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training

& Technical Development Manager, and then later acted in senior management roles as Production Manager and Technical Manager.

He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’

competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy Limited.

newsletter(which he uses to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African

continent).

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your

personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

==================

Burt Dubin’s Public Speaking Mentoring

for Africa Based Experts(PDF…Click!)

Career Development, Entrepreneurship, Excel-VB Solutions, Farm Biz, My DN Travel News, My Ideas for Making Nigeria Better, Self-Development

LEARN a Foreign Language to Give You More Options for Success Achievement

September 12, 2015 Tayo Solagbade Leave a comment

Less than a month ago, I wrote about Salifou Moumouni, a friend I have here in Benin, when he got married. Below is a photo we took about 2 weeks ago, after he’d returned from Parakou, where the wedding took place.

It was taken on the 8th September 2015, in the mobile phone shop he manages here in Cotonou. I actually stopped over on my way back to Lagos (having only just arrived the night before!) due to the sudden demise of my laptop charger.

The second photo below, was taken just 2 hours ago, this afternoon (Saturday 12th September 2015) in front of the BenAfrique transport company’s bus park, close to Etoile Rouge, here in Cotonou.

The young man with me in the photo is Boco Mahousé – also a Beninese citizen.

He was one of those I shared a room with back in Calavi, during my first 3 months in Benin Republic, before I later found and rented a room back in Cotonou.

While we were together, he proved himself to be very consistent in character. We met today, for the first time since I left Calavi in 2013. He’d ridden down on his motor bike from Bohicon, to see me.

After a meal and conversations about our plans, we’ve agreed that I’ll be going down to visit him at home hopefully in the coming week, to explore an alternative strategy I’ve settled on regarding relocating my family, and starting a farm based business with my kids.

Now, here’s the main reason – apart from appreciating him – that I’m sharing this bit of news about Mahousé…

You see, he can barely say more than a few greetings in English. But he speaks smart French.

In fact, he has an accent and grammer comprehension of the language, that I consider superior to that of his peers out here.

As a result, if I could not speak the language proficiently, I would NEVER have been able to have the quality of conversation I had with him today.

More importantly, I would NOT have been able to tap from his wealth of knowledge and insights about possibilities, regarding the plans I have in mind.

My point?

It’s that anyone who wants to EXPAND the world of opportunities available to him/her needs to identify and diligently LEARN a foreign language

Back in 1999, I decided French was that language for me, based on the vision I had of becoming a Pan African solutions provider.

Today, the ability to read, write and speak French continues to attract wonderful friendships and opportunities for advancement to me. As things stand, I can competently find my way across West Africa, without problems.

As a result, I’m able to enjoy close to, if not THE BEST of multiple worlds!

I recommend that you do what I’ve done (learn at least one foreign language), so you can avoid being limited by your location, in terms of your achievements..

Career Development, Entrepreneurship, Excel-VB Solutions, General, My DN Travel News, My Ideas for Making Nigeria Better, Parenting, Recommended Websites & Articles, Self-Development, Writing/Blogging

People With Skills and Entrepreneurial Savvy Achieve Financial Success Easier and Faster [ Recommended: Omowale Ola’s Foundation for Skills Development – FSD]

September 12, 2015 Tayo Solagbade Leave a comment

“It should be encouraging to know that practically all the great fortunes began in the form of compensation for personal services, or from the sale of ideas. What else, except ideas and personal services, would one not possessed of property have to give in return for riches?” – Napoleon Hill

People with USEFUL SKILLS, who also have entrepreneurial savvy or know-how, are often able to make money profitably, by using those skills to SERVE others.

It is instructive to note, that quite often such people need little or no capital to get started earning income in this manner. Instead they simply need to find someone who needs their SERVICES, then provide it and get paid.

This is why Skills Acquisition is a powerful way to empower ANYONE to achieve financial independence.

I say this as one who earns 100% of my income this way, 24 hours a day, 7 days a week, shuttling between 2 countries (and planning to visit more), while SERVING an international audience both on and off the web.

My advice to you, is contained in the tag line I use to promote on-demand learning solutions I offer:

Acquire Self-Development Skills. Create The Future You Want™

That’s what I’ve been doing in my own personal and work life for over 2 decades. I excelled in paid employment for 7 years doing so, and I’m NOW excelling as an entrepreneur (defying visitations of failure and hardship) doing the exact same thing.

Anyone familiar with my past, and who is willing to be objective, will agree: I AM CREATING the future I want, for myself and my family!

You can do the same – and so can your kids incidentally, if you set them up to do so…

I’m doing that for mine already via a special Personal Achievement Coaching for Kids (PACK)™ program I’m taking them through.

For you, or your kids, a good place to acquire USEFUL real-world relevant skills (that command the paying attention of others), and which I PERSONALLY endorse, is Omowale Ola’s Foundation for Skills Development (FSD).

There may be others, but THIS is the one I know, and am sure of.

What makes FSD’s programs effective is that in addition to training their learners in specific vocations, they also give them entrepreneurship education.

This equips their trainees with the crucial understanding of how to use their newly acquired skills for profit making business purposes.

This latter aspect (i.e real world relevant entrepreneurship education) is often neglected by providers of most vocational skills programs.

That’s why graduates of such programs often go into the real world unable to find – and stay – on their feet financially, via money making, for the long term.

Less than 2 weeks ago, I saw the post shown below, from Omowale Ola on Facebook…announcing that registration is ON.

Go to www.fieldofskillsanddreams.com for details of courses on offer. They have a rich variety to serve people of different interests, needs, and talents.

Below: Photo of page 8 that I cut and kept, from Sunday Punch of 11th July 2010 – it’s a special report on Omowale Ola’s Foundation for Skills Development (http:// www.fieldofskillsanddreams. com/).

In my new book titled Defeating The Devil Inside (Subtitle: Travails of a Young Believer, and His Misguided Female Convert), I deliberately used FSD as a reference in the story line, for the main character (John)’s self-transformation: After losing his job, and suffering major hardship for a prolonged period, he eventually attended a 7 month “carpentry” program at FSD and launched his own business venture – employing workers of his own.

Click here to learn more about the book, and the real-life play script it is based on.

Click here to visit Foundation for Skills and Dreams

Full disclosure: In case you wonder, I have NEVER met Omowale Ola before, and she did NOT ask me to say all this (nor will I be getting – or asking for – anything for doing it) but I have seen, read, and heard enough over the last 10 years to know FSD is a good place to learn.

The foregoing quote offers potentially useful insights into how to make your sales and marketing communication successful in winning buyers.

Tayo K. Solagbade’s Weekly Public Speaking/Web Marketing IDEAS Newsletter

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1 of 2: PUBLIC SPEAKING – The Key to Sales and Marketing Success

The foregoing quote offers potentially useful insights into how to make your sales and marketing communication successful in winning buyers. I explain below.

I recall in 2005 or so, I got to a point where after exhausting my own funds, I would sneak into my wife’s purse and take N100 from the little she’d kept saved there, so I could work one extra hour in the café to try a new idea I had.

But being the self-driven independent minded thinker I’d always been, I ignored suggestions that my business idea was bad, and resolved to learn to do it myself.

What always strikes me as odd, is the fact that those who send such marketing messages do so as if they assume they are the only ones, who do what they do and that their offers are irresistible.

Smart business persons who are clued up about what it takes to win buyers over, know that the most important thing your sales and marketing communication MUST do is answer the question: What’s In It For Me (WIIFM)?

Quite often this process will not happen instantly or overnight. Instead it will take time and effort, possibly over a period of hours, days weeks or even months.

What you can do…

Let me illustrate based on what I do…

The key to my success in winning buyers over this way has been my ability to communicate along the lines of what interests them, even when they seemed to have “gone”.

Since my focus is never on selling, but on educating them, to do what they do better, including seeing why they’re better off buying from me, I feel no need to chase them…

Final Words: To end, I reproduce the quote I began this write-up with…

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HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…

ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…

Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from

Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.

*************

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*************

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Useful Resources for Speakers

THEY WROTE…

==== [IMPORTANT NOTE:====

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

And he wrote the one below, to explain why losing a domain name, no matter how old NO LONGER determines your online success or otherwise:

Not everyone readily realizes this truth. And those it occurs to often find it hard to accept.

It’s circumstances like the above that make some people get described as running around like a “headless chicken”.

For example I recently sent a client I helped ghost-write and publish his book the following message, based on the above:

Having said the above, rather than sell your books directly, you can make even more money and marketing impact simultaneously, by organizing a learning event to educate people who fit the target audience profile of your book.

My Web Marketing System is really helping the not-for-profit “Best Practice Farm Business Support Centre for Farm CEOs” launch – I’ve been inviting potential contacts from my website database of past enquirers and buyers to make donations towards in Benin Republic.

1. The Campaign Strategy/Focus

2. Why Locate the Centre in Benin Republic?

Now, unlike us, the Asians have for decades often done the exact opposite.

Here’s another thing: No matter where a Chinese national immigrates, anywhere in the world, it is VERY unlikely that s/he will go looking for paid employment

A person who is uninitiated could be tempted to think Nigeria/Nigerians act as described above, because they do NOT have anything original or unique to show off to the admiration of people from other nations.

The problem I see is that in today’s Nigeria, too many of us do NOT even know enough of anything about our cultures and traditions.

But you’re unlikely to find many schooled Nigerians talking about them (if they know about them that is) as excitedly as they talk about the various famed Italian designer brand name clothes and shoes for instance.

Now, just in case you find my comparison of this Nigerian tendency with that of Asians and South Africans too far fetched…

The people of Benin Republic are exposed – like us – to Western culture and traditions through the powerful and pervasive influence Western media and the web, BUT they have refused to let it erode the fabric of their own unique cultural heritage.

In case you’re wondering, here’s the point I want to make with ALL I’ve said above…

Here are 2 recent examples of practical steps I’ve taken to implement my plans:

Ayo is played in societies across West Africa, bearing different names in each location.

I’m now confident my kids can play this traditional game: So if/when they have friends visiting from Europe or America, rather than playing a game of Chess or Ludo with them, they may choose to teach their friends to play AYO, so the latter can return home bragging about a new game they learnt.

Below: Screenshot of the cover for Issue No. 15 of THE FARM CEO (Monday 14th September 2015)

Subscribe to THE FARM CEO, and get this new issue, as well as ALL back issues, in addition to your full subscription of 48 weekly issues.

[Updated 1st Oct. 2015, 1.33p.m, from Lagos-Nigeria] Below: Layout Plan for the centre (still work-in-progress) – Now LIVE – read more here

I will be CROWDFUNDING this project, because it’s designed to be a Not-For-Profit initiative to make the products and services I offer more pocket-friendly and accessible by majority of my target audience.

Hundreds of past enquirers and buyers requests tell me this support centre is LONG OVERDUE…

With crowd funding of this Best Practice Support Centre for Farm CEOs, I’ll be able to give MORE of such people what they want, and also CREATE quality time to develop new solutions they tell me they want.

The Internet can – and should – be your best friend if you want low to zero cost marketing success.

Tayo K. Solagbade‘s Weekly Public Speaking/Web Marketing IDEAS Newsletter

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1 of 2: PUBLIC SPEAKING – Achieve Name/Brand Recognition to Earn Increased Income [Hint: My Real Life Challenge to Generate Online Income for an African Radio/TV Personality, Using a Custom Web Marketing System]

The Internet can – and should – be your best friend if you want low to zero cost marketing success.

In other words, I have identified and chosen an expert whose brand I will develop and implement a custom WMS for, over the next 6 months. During that period, I intend to do the following:

A. O. (I’m using his initials, for now), is a wonderful gentleman national of a West African nation I travelled to some years back.

I was shocked by, and a bit wary about accepting his unsolicited offer to help. But before I could respond he’d dispatched the man I was speaking with, and invited me into a mini restaurant used by the company staff.

But something happened recently that’s giving me a perfect opportunity to give back to this great guy the way my heart has long ached for me to do.

Never have I been more fired up in my life about developing and implementing a Web Marketing System for anyone…

Final Words: By way of interest, I actually typed most of this write-up yesterday (Sunday 13th September 2015) on my Blackberry, while in a cab headed back to Lagos from Cotonou, having only just returned last Monday night!

Some people – especially in my part of the world – may be tempted to interpret the repeat charger problem that’s made me return to Lagos twice in ONE week, as due to “juju”(black magic) or “enemies”…lol!

If the charger damage had not made me go to the border when I did yesterday, I seriously doubt our paths would have crossed!

So when my mom told me they arrived the SAME night I had (yesterday), it struck me that my forced return to Lagos was looking LESS and less like an accident or coincidence, and MORE and MORE like the handiwork of a superior intelligence.

Get Burt’s mentoring at any of the 3 levels below:

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Tayo K. Solagbade’s
Weekly Public Speaking/Web Marketing IDEAS Newsletter

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts(PDF…Click!)

====
[IMPORTANT NOTE:====

Tayo K. Solagbade‘s
Weekly Public Speaking/Web Marketing IDEAS Newsletter

Get Burt Dubin’s Public Speaking Mentoring
for Africa Based Experts(PDF…Click!)

====
[IMPORTANT NOTE:====