Coming on 13th & 14th April 2015: (1) The NEW Speaking/Web Marketing IDEAS Newsletter & (2) The Cost-Saving Farm Business Best Practice Ideas Newsletter

Yesterday (Mon 6th April 2015), I DELIBERATELY did NOT publish what would have been Issue No. 188 of my Speaking IDEAS newsletter (view last week’s issue here) …because I decided to RE-INVENT myself in celebration of 2 years since I  relocated to Benin Republic on 1st April 2013.

Photo(click to view larger version): This is a screenshot of a Facebook post I made on April 2 at 8:48pm regarding the 2nd year anniversary of my relocation to Benin Republic

As a Performance Improvement Specialist, I believe in actively pursuing Continuous Improvement in EVERY area of endeavour I am engaged in.

The result of that exercise is that I now have 2 newsletters, instead of one, with a major modification in the nature of content and offers I will be making to my readers.

Newsletter No. 1: The Speaking/Web Marketing IDEAS Newsletter

Next Monday, 13th April 2013 (AFTER Nigeria’s Governorship Elections are over), the original Speaking IDEAS newsletter will return with NAME – and CONTENT – CHANGES.

When I launched the Speaking IDEAS newsletter, in 2011, it was to promote speaker mentoring products and services offered by Burt Dubin, who I represent as Sole Agent across Africa.

Over the years, I have modified my approach and strategy based on what I observed to be the trends in subscriptions and feedback from readers.

In celebrating the 2nd year anniversary of my relocation to Benin Republic (31st March 2015), I did some objective thinking, analysis and review of the results I’ve gotten

Based on the above, I decided that to ATTRACT more of my target audience, I need to modify my content to better help them discover how my newsletter, and Burt’s products/services can help them.

It is for this reason that I’m adding the Web Marketing aspect to the content of my Speaking IDEAS newsletter.

But that’s not ALL.

All subscribers to this NEW version of my newsletter will be able to take advantage of a special support service I will begin offering to ALL who choose to signup for Burt’s speaker mentoring products/services through me.

This offer basically would involve my functioning as a silent, but powerful addition to the person’s Web Marketing arsenal. Details will be available to subscribers who request them.

HINT: To achieve sustainable long terms success, an expert-who-speaks needs to develop and implement a cost-effective and efficient marketing strategy that boosts his/her chances of winning speaking invitations.

When YOU choose to purchase a Burt Dubin Speaker Mentoring Product or Service, I WILL put at YOUR disposal a specially prepared Web Marketing System and Action Plan, to enable you get up and running with using EVERYTHING you learn from Burt, to achieve the Speaking Success you desire.

Watch out for full details in NEW Speaking/Web Marketing IDEAS Newsletter – coming on Monday 13th April 2015!

Newsletter No. 2: Cost-Saving Farm Business Best Practice Ideas Newsletter

A day after the New Speaking/Web Marketing IDEAS Newsletter goes LIVE, I will send out broadcasts of the MAIDEN issue of my Cost-Saving Farm Business Best Practice Ideas Newsletter

However, unlike the Speaking IDEAS Newsletter, which is open to subscription by any interested persons, this Cost-Saving Farm Business Best Practice IDEAS Newsletter, will ONLY be sent out to member of my Inner Circle. In other words, even though a preview will be published on my blog, opening the full issue will require having YOUR OWN Inner Circle Members Only Area Login Name and Password.

Just like I’ve done with the Speaking IDEAS newsletter, the Farm IDEAS Newsletter has been conceived based on what I’ve done with my Cost-Saving Farm Business Ideas website.

I’ve carefully tested various ideas using my content marketing for years, and during my 2nd year anniversary review of the results I’ve been getting, it occurred to me that I need to take what I offer to the next level, to reward those who have chosen to take the leap of faith to join my Inner Circle.

Full details will go out with the maiden issue that I will publish on Tuesday 14th April 2015.

Final Words

The above means that I have now separated my newsletter content for Farm CEOs from that for Experts-Who-Speak (who may not necessarily be farm CEOs).

However, if you are a Farm CEO, and you really want to make the most of yourself, to maximize your income earning potential, I URGE you to subscribe to the Speaking/Web Marketing IDEAS Newsletter.

See you next week!

SD Nuggets Blog

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Attention General Buhari: Here’s a Key Performance Indicator (KPI) to Assess YOUR Government’s Success!

I wrote about this KPI on my Facebook wall several months ago…

===Starts===

To determine if a country is doing well, take a close look at how the most vulnerable i.e the poor, are faring. If they are able to afford and access the basic necessities (read: Millennium Development Goals) for themselves and their dependants, then that government can be said to NOT be doing badly.

I don’t see that situation in Nigeria. But I see it here in Benin Republic. And I’ve also seen it in Ghana! The poor people there have confidently told me they have most of those things, even though they demand more performance from their government.

And I’ve lived amongst them to confirm it’s true! Sadly, in my own country, the opposite is the case. I know this because I’m a full blooded Nigerian who has experienced major hardship trying to care for my family while living and working there as an entrepreneur. When I relocated just next door to Benin Republic‘s Cotonou , I began to EXPERIENCE PEACE(Did Oceanic Bank not promise her clients that in Nigeria…?) And I’ve since moved to whole new level in my work as an online entrepreneur.

My point: Life is brutish even for those who are not poor in Nigeria! And lack of power supply is at the core of the problem.That should be the number one priority of any smart leader, who wants to positively TRANSFORM the lives of his people!!!!

Source: https://www.facebook.com/tayo.solagbade/posts/10202712735275617?stream_ref=5

===Ends===

Photo(click to view larger version): Yesterday (3rd April 2015), as I prepared to go out, my 1 year old son - TK Solagbade Junior caused a stir in the house when he made his way to the little generator kept in a corner and repeatedly tried to pull the cord to start the machine (I actually took this photo while he was at it!) We were all surprised because no one had EVER shown him how to do it. But he had apparently watched it being done enough times to figure it out for himself. His peers in saner climes would NOT know the first thing to do if put next to a generator. Instead, a smartphone or laptop would appeal more to them!!!'

Photo (click to view larger version here): Yesterday (3rd April 2015), as I prepared to go out, my 1 year old son – TK Solagbade Junior caused a stir in the house when he made his way to the little generator kept in a corner and repeatedly tried to pull the cord to start the machine (I actually took this photo while he was at it!) We were all surprised because no one had EVER shown him how to do it. But he had apparently watched it being done enough times to figure it out for himself. His peers in saner climes would NOT know the first thing to do if put next to a generator. Instead, a smartphone or laptop would appeal more to them!!!

And so, General Buhari, RESTORATION of uninterrupted power supply within 6 months to 1 year of your assuming office is what I recommend you focus your attention on.

If you can make that happen, I can assure you that Nigerians, being the EXTREMELY industrious people they are will make your work MUCH MUCH easier, by creating the opportunities they need to flourish!

I say this because despite YEARS of perpetual power shortage, Nigerians have continued to function actively in trade, commerce and business, to the extent that our economy remains a force to be reckoned with! Can you imagine therefore what would happen if Nigerians began having UNINTERRUPTED power supply like other Africans – making us able to STOP wasting funds buying generators and fuel???

We would become literally unstoppable, and YOU, as president would be able to use the resulting virile economic base, to implement other crucial changes needed to make Nigeria the GIANT it should be.

Tayo K. Solagbade – 4th April 2015 @ 5:47p.m Lagos – Nigeria

 

Fearlessly Share Your God Given Genius and Experience Superior Success

In certain societies announcing your plans to others can attract resentment, envy and criticism (e.g that you’re a show-off). Some may even plot to pull you down. This explains why a childhood friend recently expressed concern about an update I posted on Facebook of my plans to move my family to Cotonou.

Read my response below, in which I explain that I’ve done it for years, to defy haters, and also inspire others to do same, so that society can progress.

Good point .

However what you noted is EXACTLY why I do things the way I do them. You see certain aspects of our culture, for me, need overhaul. One of them is what you referred to about people’s attitude. I’ve successfully defied them for years (not without struggle/pain of course) and will continue doing so.

The Americans especially are my role models. Everything Nigerians see me succeeding at today is because I refuse to let negative attitudes of others dictate how I do my thing.

My heroes (like Fela, Branson, Dan Kennedy, Kiyosaki) had the habit of breaking rules and being contrarian, yet succeeding despite bad belle.

My Facebook postings are aimed at showing others how to deal successfully with society’s negativity to achieve worthwhile goals in life.

We in Nigeria fail often to understand that we need to look beyond ourselves, and seek to make a difference in society for the benefit of others.

The irony is that Facebook is being used by millions all over the world to do just that!

In my case my Facebook presence is an extension of my Web Marketing System. Unlike many others, my Facebook is a key component of my business marketing arsenal.

Proof of this is evident in the fact that over 25% of my Facebook friends actually started as buyers of my solutions and/or subscribers to my website (including several non Africans).

A look at my Facebook profile and cover photos both indicate that I want my business interest to feature on my Facebook presence.

For me therefore, anyone who wants to be in my Facebook space will simply have to put up with whatever I post. If they dislike a particular one, they can either click away, or unfriend me. No be by force ke!

You see, there’s no value to be had in keeping friends who cannot accept you unconditionally and share in what pleases you, as you do with them.

My plan to relocate is not just personal. It is the next step in the evolution of my plan to boost my growing name and brand recognition in a way that will win me speaking invitations across the continent.

The young man I’m mentoring on Web Marketing here in Lagos was with me yesterday evening and we discussed his balance payment to join my Inner Circle, and next steps on learning Joomla and WordPress. He earns a living selling GNLD and similar products from door to door.

When he found out how I sell without even going around physically, he told me he wanted to be able to do the same. And that’s how we started!

By deliberately posting news of my plans and progress (as I’ve done for years) I document real life examples of how I built my brand for others like him to learn from. The timeline helps me show my success did not happen overnight!

There are many like him across Africa looking for guidance like the one I offer.

So, for me, being on Facebook is not an ego trip.

Indeed this is bigger than me. What I’m doing is based on a God given vision and mission. Most of what you see me post are often stuff that I just get inspired to write on the spur of the moment.

Over the years, I’ve come to realize that God is using me as a vessel to pass messages to others, to wake them up to do what he expects of them.

And what he expects is that each of us will not “hide our lamp under a bushel” but instead boldly maximize our God given potential for others to be inspired, and for Him to be glorified.

I think the quote below perfectly sums up what I’ve tried to say above

=start quote=

 Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people will not feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It is not just in some of us; it is in everyone and as we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our own fear, our presence automatically liberates others. ― Marianne Williamson

See original quote at : https://www.goodreads.com/author/quotes/17297.Marianne_Williamson

=end quote=

Click below to read my personal philosophy paper, written way back in 2003, about why I do what I do, the way I do it:

Click here

Once again, thanks for your concern, and I hope the above gives you a better perspective to understand the motives behind what you see me do online. I’m working a life long plan my brother!

Learn to Generate Multiple Streams of Income on Your Farm, to Overcome Adversity (Special Anniversary Offer: Celebrating 2 Years As a Location Independent Multipreneur Serving Farm CEOs and Others)

Do you run a poultry farm? Are you aware that poultry farmers across Nigeria have been losing their flocks to Bird Flu? (Or has it happened to you?) Do you know there are multiple ways to generate extra earnings to CUSHION losses from disease outbreaks or other setbacks in your farm business?

My recent phone chats with Farm CEO clients/contacts (click for details) suggests most would answer “NO”!

My concern led me to have a long phone conversation on Fri 20/3/2015 with the current DG of Poultry Association of Nigeria – Mr. Akpa. I noted that that farmers lack support to deal with unexpected crises like bird flu, and many have lost their lifetime investments due to the death of their entire flocks.

We had a very useful exchange, and I have since sent him a PDF letter offering to share the ideas I propose in a FREE talk.

I believe the ideas I have can help farm owners prevent and/or overcome problems like those mentioned above, without going under.

I want to help interested farmers. However doing so requires a relationship to be built/nurtured, as there is a lot of learning and work involved.

That’s why I’m making the anniversary offer outlined below…asking interested farm owners to join my Inner Circle.

SPECIAL OFFER: Yesterday 31st March 2015 made it exactly 2 years since I relocated to Cotonou as a bilingual Location Independent Multipreneur.

Today I have clients from across Africa, Europe, America and UAE.

To celebrate, I’m offering to help farm CEOs setup systems to generate extra income aside from just selling farm products (eggs, meat etc) directly.

=Offer Text Starts=

Re: Time Limited Anniversary Offer (Expires MNT Friday 10th April 2015

NB: This offer expires Midnight of Friday April 10th 2015.

1. For Non-members I offer LIFETIME (no annual renewal) membership of my Inner Circle (currently $300) at $150 USD.

2. For Inner Circle members I offer design, development and implementation of a Web Marketing System online using your preferred biz name (e.g. www.your-farm-business-name.com) for promoting your business. Used properly, over time, it will make potential buyers find and contact you, even while you sleep (I will show you HOW)

Normal fee = $750k

At 65% discount, for Inner Circle Members, it’s = $337.5 USD

But my Anniversary fee offer = $250 USD

WHAT YOU GET

1. A custom database driven Joomla! based website (see mine at www.tayosolagbade.com)

2. A custom database drive WordPress blog (see mine at www.tayosolagbade.com/sdnuggets)

3. A branded Facebook business page (see mine at www.tayosolagbade.com/fbk)

4. Two business marketing articles ghost written by me, with your name as author, and published on your blog, with auto-syndicated publishing to your website and Facebook biz page.

5. I will send you my (a) new PDF guide which explains bio security measures to prevent Bird Flu and (b) PDF report titled “5 proven ways you can make extra income – even when you do not have farm or other products to sell“.

You see, I advocate that farm CEOs – and indeed other business owners – learn how to generate multiple income streams to help them…

(a). boost their profits and also

(b). cushion the impact of income loss from crises like Bird Flu, market glut or other unexpected setbacks.

Click here to view the speaker sheet for one of several FREE one hour talks I offer to farmer groups, and organizations on the above theme.

You can invite me to deliver the one hour talk to members of your group or association. It’s free, but terms and conditions apply. Click here to request details.

PS: Remember that THE ABOVE $250 USD offer expires MNT Friday April 10th 2015.

 

Succeed More Often by Anticipating Problems/Preparing Backup Plansa

What is your crisis management ability like or better still, how good are you at anticipating and avoiding/preventing crisis in your business operations(e.g. outage of essential manufacturing components which leads to lost output/sales)? How good are you at assessing trends of events, and quickly determining sources of potential problems?

This article explains why the good business practice of pro-actively developing alternative plans of action, to be implemented in the event of setbacks or crisis situations occurring, is an essential requirement for business longevity.

Do You Have Backup/Alternative Action Plans For When Your Business Suffers Unexpected Setbacks?

“One way to succeed is to work hard at not failing by always anticipating problems before they occur” – Peter Drucker

Certain successful entrepreneurs are reputed to be uncomfortable with “good times” i.e. when everything appears to be going “smoothly”. According to one book I have read, these individuals formed this habit as a result of past experiences, when such “good times” in their businesses were followed by a string of unexpected setbacks.

Their experiences apparently “trained them” to be sensitive to unseen but possibly impending problems or “danger”. During “good times” therefore, instead of relaxing and celebrating, they quickly develop/implement strategies aimed at addressing the problems they anticipate or fears they have.

Having Back Up Plans Can Help You Reduce Your Frequency Of Failure

Having back up plans will not guarantee you absence of failure. But it can ensure that you reduce the frequency of your failures, and/or don’t record avoidable failures. In addition, the back up plans will enable you bounce back quickly from your setbacks.

And that is of utmost importance. As most of us must have heard at one time or the other, it’s not falling down that matters. But being able to get up and keep going every time you fall down is what really matters. Backup plans will enable you do this much more easily, effectively and frequently.

Developing back up plans will help you prepare to deal with any suggestions of delays, disappointments or failures that might occur. It will make it easier for you to keep a positive outlook when things appear not to be going well – because you will be confident in the knowledge that you have an alternative plan(s) already in place.

How To Develop A Backup Plan

So how do you draw up your plan? Simple really. Just ask yourself questions. Imagine you are not you. (It’s easier than you think, I assure you). Just try and imagine that you’re one of those “nay-sayers” or unbelieving people who question your sanity, possibly because they do not understand your business idea.

Then proceed to generate the kinds of questions(or reasons/arguments) you think they would come up with, to prove that what you want to do cannot be done.

It might not be a bad idea to actually approach these individuals with the objective of deliberately getting them to discuss their thoughts about your ideas with you. Be smart about it. Make it look natural – start a conversation and gradually steer it to the subject you want them to comment upon.

Very often I have found people like this especially eager, and they relish the opportunity to tell you why they are right and you are wrong to try doing it the way you intend.

Never mind all that, just “record” all you can and then withdraw to generate action plans that will help you effectively ensure that those reasons they’ve given/questions they’ve raised, can be effectively addressed through the action plan you will develop.

Next, decide on the order in which you will implement items in the action plan you have come up with. Then commence doing so. As things progress, depending on your judgment of whether or not the plan you are working is doing well, you can then initiate implementation of other plans.

You will find that some of your plans will require you to seek assistance of certain individuals at short notice. If possible plan ahead and hint them that you might need them. Members of your mastermind alliance(especially those who do NOT take setbacks or problems too seriously) could prove useful in these circumstances.

How Having A Backup Plan Helped Me Win A Speaking Invitation

When I first started out in business in early 2002, I had just finished writing my latest management research paper titled “Self-Development As A Tool For Achieving Career Advancement(A Practical Guide Based On Experience)”. I recall vividly that after reading through my work on that paper, I repeatedly told my wife, brother, friends – and all who cared to listen – that I believed it was my best work so far. I also told them I was convinced I could win the next Nigerian Institute of Management’s (NIM’s) Young Manager’s competition (I had placed fifth in the National Finals on my debut in 1997).

So I began making enquiries about the competition, but was told the programme was not yet out. Something however began pushing me to make alternative plans to get my paper in front of the leaders of thought in management who I believed would be able to give me useful feedback.

One evening I sat down and began writing down the names of organisations/individuals who I felt would be able to give me authentic and useful criticisms. People like Dr. J. Y Maiyaki, Director General of Center for Management Development, and many others.

I prepared letters to each of these people, and hand delivered them with a copy of the neatly spiral bound paper to their offices. My objective was to use that paper to draw attention to myself with respect to my work on Self-Development Education. That was between January and late February 2002.

Some months later it became obvious that the NIM competition would not hold, so I was glad I had implemented my other plans. But not as glad as I was when in August 2002, I got a visit from the Training Manager of the Center for Management Development (CMD) who wanted to know if I could meet with them for a discussion, towards leading their September 2002 staff seminar by delivering my paper on Self-Development Education at their main auditorium.

After about 3 meetings, agreements on honorarium to be paid, event date and time, etc were reached, and on Wednesday 25th September 2002, I successfully delivered a one-hour talk to an audience of over 100 persons including directors and other staff, in the CMD’s main auditorium.

(Read my article titled “I Flopped Badly At The National Finals!(A True Story About How NOT To Prepare For/Deliver An Important Presentation)” to learn more how I used learnings from a botched presentation during the 1997 NIM national competition – that took place 5 years BEFORE – to successfully deliver my presentation at the CMD’s Staff Seminar in 2002 without a hitch, despite a potentially destabilizing power failure occurrence).

Summary

Aside from positive verbal and written feebdack(I got back over 80 of the speaker evaluation forms I circulated to the audience, with an average rating of 4 – on a scale of 1[poor] to 5[excellent]) the CMD also sent me a letter of apprecia

Did I achieve my objective of getting myself and my work noticed/acknowledged by leaders of thought in my niche or area? Yes I did. But I had to pro-actively develop(based on actively observing trends of events, and considering their possible implications) and implement an alternative plan in place of the one I had originally started out with. Be prepared to do that when(NOT if) the need arises.