March, 2015 - SD Nuggets™

Six (6) Warning Signs That Can Help You Avoid Wasting Time Marketing To The Wrong Prospects

March 20, 2015

When I started out in business, I had some difficulty deciding just how much marketing would be enough or too much. The thing is you can never really be certain up front about who will respond positively to your marketing and who will not. However, you can at least develop ways by which you can […]

Entrepreneurship

You Cannot Beat Competitors If You Keep Doing The SAME Things They Do!

March 19, 2015

Business marketing is more competitive today than ever before! Except you are a monopoly or you enjoy exclusive distribution/sales rights, you WILL have to compete DAILY with others who do what you do for every NAIRA (or DOLLAR) the customer wishes to spend. A question I believe every business owner should ask him/herself is: Would […]

Entrepreneurship

A Massive Blind Spot That's Making Some Facebook Biz Page Owners Miss Getting NEW Fans

March 18, 2015

For anyone to SEARCH for and find your Facebook fan page, or indeed your personal profile on Facebook s/he MUST be logged into Facebook. This implies that s/he would ALREADY have a Facebook account. And that's the BLIND SPOT - not everyone has a Facebook account - yet, especially in Nigeria. Compared to our adoption […]

Entrepreneurship

Does Your Website JUSTIFY the Money You Spend?

March 17, 2015

[NB: This article was first published online on June 25, 2009] I have decided to focus more attention on helping business owners develop and implement low cost web marketing systems and strategies that will increase their marketing mileage, while lowering their expenses. But in doing this, I have noticed the following trend amongst many Nigerian […]

Entrepreneurship

No. 185: You Can Succeed Smarter by Earning Income Even Without Clients

March 16, 2015

What if you could earn 80% of the income you need without needing to have clients? Wouldn’t that make your life as an expert so much more fulfilling? Well I can tell you it’s a wonderful way to be in business – because that’s how I earn my income. In this article, I offer tips […]

Career Development

To Succeed, Understand That Suffering Can Be Good for You!

March 14, 2015

Viewing adversity in a positive light(be it in business or everyday life) can sometimes amount to asking too much of some of us. As soon as a problem/difficulty appears to go on for longer than we feel we can tolerate. Or if it happens once too often for us to rationalize, we begin looking for […]

Career Development

Don't Let ANYONE Give Up On Your Behalf!

March 13, 2015

Ever tried to pursue a goal that others were skeptical about/voiced their doubts to your hearing? If YES, do you recall how painful it was to hear them express a lack of faith in your ability to do something YOU BELIEVED was within your capacity to do? When you had a setback(s), delay(s) or disappointment(s), […]

Entrepreneurship

Never Judge A Website's CONTENT QUALITY By Its Design!

March 12, 2015

Maybe in the earlier days, it was okay to do that i.e. judge a website by its design. But today, with the massive proliferation of websites and the need for discerning visitors to save time, effort and money in finding what they want, MORE people are realising this TRUTH: The design of a website does […]

Career Development

To Truly Succeed, Help Others UNCONDITIONALLY

March 11, 2015

[Tip: The quote below, credited to the Dalai Lama inspired me to write this article] No matter the individual wealth we accumulate or personal achievements we record, as long as we fail to help others struggling/suffering around us find their own places in life (NOT necessarily by giving them money), we WILL ALL be failures […]

Entrepreneurship

Five (5) Action Steps That Can Increase Your Chances of Business Startup Success

March 10, 2015

In February 2001, about 4 months after I got promoted out of my shift-based Brewer position, to become the Guinness Nigeria Plc Benin Brewery Technical Training & Development Manager, I came to the conclusion that I needed to fast-track my plans to quit paid employment and start my own business. I had been plotting my […]

March 2015

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