How to Make Successful Employers Want You (2 Simple Steps) – By Tayo Solagbade

“All successful employers are stalking people who will do the unusual, people who think, people who attract attention by performing more than is expected of them.” — Charles M. Schwab

You can get better career advancement opportunities from your current employer, and simultaneously attract better employers to come knocking on your door. 

Simply implement the following simple 2 step strategy diligently, on a daily basis:

1. Master Your Job

Only when you’re competent at yours, will it make sense to try helping others master their jobs.

This is the first rule for success in any area of endeavor. You must develop reliable job-based competence that your employer recognizes, to be taken seriously.

You must also constantly challenge yourself to actively explore new and improved ways to get your job done with less effort, in less time, and at less cost.

Never shy away from going the extra mile as needed, to ensure you deliver results the boss is most interested in.

It is important to note that there is great power in knowing what your boss and/or decision maker(s) consider most important for achieving the company’s goals.

That knowledge helps you avoid wasting time and scarce resources on trivial issues, to focus on what really matters. It can also help you identify aspects that matter but which are being missed out by the management.

You can draw attention to such aspects, and proactively offer ideas about what to do. The best part is that once you succeed in connecting with your boss or decision makers at this level, you are likely to be seen as a “potential leader”.

Your age, or years on the job at this point may actually not bother them. It’s the potential you demonstrate that will convince them you have what it takes. Sooner than later, the secondments, special projects, and promotions will start coming your way (see item A, under “Specific Benefits You Can Reap” below).

When they do, don’t lean back and enjoy the ride. Don’t conclude you’re made. Take those opportunities you get as signals to step up your game. Then develop even greater competence to deliver superior workplace performances on a daily basis.

2. Next, Form the Habit of Helping Others Master Their Jobs

Once you’ve achieved job-based mastery, and established your reputation, it becomes easier to get other employees to listen to you.

They will either have seen you deliver superlative performances on your job, or heard through the grapevine.

Note aspects of their jobs they have difficulty with. It’s usually best not to let them know your intention upfront. Just try to spend time with them (when you’re free from your own work related obligations) getting the information and insights you need.

Then think up ways to help them improve how they work, or solve problems they have. If you come up with a potentially useful idea, offer to help them implement it.

Get it as close to being ready-to-use as possible, so they don’t see “trying it out” as being extra work.

Make doing this a habit, but do it only when you believe tangible value can be had.

Specific Benefits You Can Reap

A. Rapid Career Advancement Opportunities

When you apply this 2-step strategy as prescribed, smart employers will notice your activities. That could make them assign you leadership positions, even if “older” hands with better credentials exist.  Why? Among other reasons, it would be to get others influenced by you, resulting in overall improved workplace productivity.

True Story: A newly recruited junior level manager/brewer in a large multinational, repeatedly used his spreadsheet programming skills (in his spare time) to help senior colleagues develop automated spreadsheet based data recording and report generation applications. He also readily provided spreadsheet coaching to colleagues who asked.

Over 80% savings in time and effort for report preparation were recorded as a result.

At a point he was nominated into a companywide reports computerization project team. That gave him invaluable exposure to key decision makers. He used what he learnt to develop new solutions. This included conceiving – and proposing – a new spreadsheet based formula as an improved alternative to that being used to measure brewery efficiency. The formula was discussed for 6 months at the company’s technical review meetings – and even tested in the breweries.

Within 5 years, he rose to a position in which he supervised a team that included colleagues who were 7 to 15 years older in the company.

 By way of interest, that manager was this writer :-)

B. Unsolicited Job Offers

This strategy will make co-workers and bosses find you a delight to work with. Some may even look for ways to reward you, after you’ve parted ways.

For example, a chartered accountant got short listed for interview (and eventually hired) by a larger company he never applied to. He later discovered that it was a former boss who joined them, that requested to have him on her team, because of his “versatility and resourcefulness”!

If you do this right, even the employer you’re currently with is likely to give you a glowing reference to help you win a better paying job you’ve been interviewed for.

That’s how powerful this strategy is: You can actually end up having the best of both worlds!

NB: This article was originally submitted – by me (Tayo K. Solagbade) – as a guest post to a career development/HR website over 4 months ago. However, it never got used by the site owner. So I decided to post it on here, on my blog.

“Number” Versus “Quality” of Friends: Which Matters More? (Tips from Beyoncé, and Blaise Pascal)

Question: What would be the point of your claiming to have many friends/associates/relatives etc for instance, when most (or all?) of them are not true to you?

For instance, they say one thing to your face, and another when you’re not around OR they say one thing and do another etc.

A Lesson About Truth-Based Relationships From A Celebrity

Back in 2007, I watched an interview of the highly successful female singer – Beyoncé. Her gutsy venture into production of a solo album in secrecy and (as the reporter put it) without the luxury of a “safety net” to fall on (in event of failure) was discussed.

She was asked how she felt about people making up stories about her life and commenting on her as a celebrity. Among other things, she said she felt lucky to belong to a family where people (unlike what obtains for some other stars) don’t tell her everything she says or does is “cute”.

She added that as a result, she has always been sorrounded “by truth” which has helped her remain herself.

Adults In Society And The Challenge Of Keeping Truth-Based Relationships

I reflected on Beyoncé’s achievements with the highly successful group – “Destiny’s Child” – and in her subsequent solo career.

The insights I gained re-inforced my belief that “sorrounding oneself with truth, in order to succeed with integrity” will always be a smart thing to do.

Too often in today’s society, especially amongst adults, duplicity, denial and outright dishonesty/insincerity feature prominently in relationships.

It is often so obvious that I sometimes feel it would take only a blind person NOT to see it!

The truth is that inside each of us is a sixth sense, which equips us (if we develop it) to be able to “detect” insincerity in others – to some extent.

Unfortunately, vanity, selfish interests and the need for ego gratification, make many people close their eyes to these obvious signs of insincerity when they see them.

I once read the following quote :

“We ask for criticism, even though what we actually want to hear is praise”.

I’ll take it further and say...

“As a result, when we get the criticism we ask for, we take offence against the person(s) who is/are sincere enough to tell us the TRUTH”.

What Kinds Of Friends Do YOU Want – And Keep?

I think I like the “Beyoncé” kind of sorrounding a lot.

I want to sorround myself with TRUTH all the time. I do not want to keep diplomatic and “anchorless Social Chameleons” (as Daniel Goleman described them in his book on Emotional Intelligence) in my social circle.

Does not matter if they are relatives or friends.

I want people around me who will say what they mean and mean what they say – NO MATTER whose Ox is gored in the process, even if it’s mine!

I want people around me who will tell me what they think of my words and actions to my face. Not smile that I’m OK, then go behind me to complain to others!

I want people who will give me (and/or anyone who needs it) the help or support I need UNCONDITIONALLY and without complaining or murmurring.

And who will be decent enough to let me know when it is NOT convenient enough for them to help/support anymore – instead of continuing to help GRUDGINGLY.

I want these things because I know they will bring out the best in me, and those I relate with.

And if I cannot find people who fit the foregoing descriptions to be around, I would prefer to be on my own/keep to myself!

Is It The Number Of Friends You Have That Matters – Or The QUALITY of EACH ONE?

Incidentally, the attributes outlined above are those I have always strived to exhibit in my relationships with others.

They are powerful qualities that I encourage YOU to also develop (if you do not already possess them). That’s because you will make yourself extremely valuable and useful in the lives of others as a result.

Let me end with the question I began this article with…and which will be followed by what I consider a VERY powerful quote:

Question: What would be the point of your claiming to have many friends/associates/relatives etc for instance, when most (or all?) of them are not true to you? For instance, they say one thing to your face, and another when you’re not around OR they say one thing and do another etc.

Blaise Pascal probably had the above in mind, when he reportedly said the following words:

“I lay it down as a fact that if all men knew what others say of them, there would not be 4 friends in the world”.

What do YOU think?

NB: This article’s original version was published on a static html page on this website on 31st October 2007

4 Reasons Going Out Without Your Car May (Sometimes) Be a Smart Thing to Do!

This writeup is based on updated/revised excerpts from an article I originally wrote (on 30th November 2006), as a service provider when I was still based in Lagos-Nigeria.As such, not all the ideas I offer here, may be applicable to you or your environment.

NB: I relocated to Benin Republic on 1st April 2013, and now earn 80% of my income via sales of my farm support products and services ; my information products, as well as my freelance writing service – most of which happen online. But I still get physically hired by clients in my new location, and in Nigeria e.g. developing Web Marketing Systems, custom Excel Software etc.

There are typically two types of customers/clients:

Individuals (including sole proprietors) and Businesses/Groups/Organisations.

I prefer the former, because they can often make the final buying decision. So there’s less waiting to be done, and less opportunities for the human politics that can crop up (for instance, in a corporate decision making process) to kick-in.

When leaving my car at home to look for clients(while still in Lagos), I often aimed to find individuals fitting the above description.

My objective was always to engage them in sales conversations (often initiated via cold calls on phone/in person), that I expect to result in appointments.

I would then follow up on a later date (at which time going in the car could become a possibility).

Here are four(4) specific benefits I believe can be derived from working this way:

Benefit 1: You Can Be More Focussed/Efficient.

Having to take the bus (some countries/places have trams, subway trains, ferries etc), forced me to plan ahead more carefully.

For instance, I would think through the best routes to take to reach MORE prospects who fit my target audience profile.

That helped me make the most productive use of my time while out marketing.

By the time I returned home, my diary entries usually showed a good number of appointments to be followed up with some of the prospects I met.

Benefit 2: You Can Discover Less Obvious Opportunities.

When driving, you have to keep your eyes on the road, and concentrate more, compared to when you’re walking or not driving e.g. you’re sitting in a bus.

Not being behind the wheel of a car made it possible for me to read MORE of what was written on posters, billboards, company sign posts etc.

I was also better able to think about what I saw/read – and potential “selling opportunities” would sometimes occur to me as a result. Some of them actually resulted in unexpected sales of my products and/or services.

You see, it’s unlikely that you will always find your prospects through business directories and websites:

Sometimes you’ll just have to pay attention to the people, in your environment as you move around!

Benefit 3: You Can Pursue Potential Opportunities Quickly/Easily

When you’re not the one driving (or when you’re on foot), very rarely will you have to worry about anyone running into you from behind, if/when you suddenly decide to make an unscheduled stop to speak to a prospect.

When I’m in a bus for instance, all I need to do is tell the driver I’ll be getting down at the next stop.

In contrast, when driving in Lagos, finding a place to park/stop can be a nightmare depending on where you are.

As a result I have had, in the past, to give up checking out what looked like a potential opportunity. This was because I drove round looking for parking space in a location on the Lagos Island without success.

Anyone who has lived/worked in Lagos will know what I mean!

Benefits 2 and 3 (above) of course imply you will need to hone your cold calling skills. Especially your intro or elevator speech. This will help you make the most of the opportunities mentioned, when you eventually come face to face with your prospect.

Benefit 4: You Are Immune To Holdups & LESS Susceptible To Near-Misses/Mishaps.

If you have ever had to drive when physically or mentally exhausted, you will know it’s one sure way to get into trouble. For instance, you may inadvertently jump traffic lights, or nearly (absentmindedly) run into another person’s car…or worse hit a pedestrian!

I always dreaded driving on Lagos roads. The terrible holdups/traffic jams often drained me so badly, that I sometimes get to the prospect’s place feeling tired even though I hadn’t started my work!

But whenever I was in a bus stuck in traffic, I could simply get down, get on a bike and go on to my planned destination.

I guess I could also have taken this option if I was driving my car, but two issues would have arisen:

(a). How to find a place to park the car till I got back

(b). How to ensure the car did not get tampered with or “removed'(e.g. towed away…which happens a lot in Lagos!) before I returned.

Dumping The Car In Order To Do A Good Job – AFTER I Found A Willing Client (True Story)

In late 2006 , while still in Lagos, I had the opportunity (?), due to a problem with my car, to go by bus – daily – to a client’s premises for over a month (I was provided a PC and office to work from). I built an Exel-VB driven Hotel Records Management application, which they used for over 5 years.

To my surprise, I got all that work done with LESS stress/effort, compared to when I had insisted on going by car.

You see, the location of the client’s premises was such that you had to drive past it on the opposite side of the highway. The you’d go further by probably over two kilometres, before making a U-turn and then driving back down to enter the client hotel’s car park!

Now, depending on where you are approaching this hotel from, you might have to pay toll gate fees to get there. And that happens each time you follow that route.

I considered that a needless, annoying, and avoidable expense.

Add to that, the fact that on each run, when coming or going, you quite often would have to endure agonizingly long delays in hold ups. Most of which are caused by very naughty driving. The whole thing takes its toll on you before you even get to start work!

Contrast the experience I had when I chose to go there without taking my car.

I would take a bus from across where I lived, and within five to ten minutes, would arrive at the first stop midway to my destination.

Within another 5 minutes, except for some days when it could take a while to get another bus, I would arrive the hotel – feeling almost as fresh/rested as I was when I left home!

Summary: Sometimes It May Be Smarter to Go Without Your (Pretty) Car!

Going by all that I have said above, one thing is clear.

Every now and then, while in Lagos, I found it sometimes made smarter business sense not to go out in my car.

Especially when I had to go to a place(s) I knew I could reach more effectively, by taking local transportation.

“Hire a taxi” you said?

Incidentally, when one hires a taxi cab in Lagos, a problem like fatigue from driving may be removed. However, that of getting stuck in traffic could still occur.

And if you got stuck in a traffic jam, in a hired taxi, getting down to continue on bike or foot might not be an easy option to settle for.

Not many people would be excited about leaving a EXPENSIVE Lagos cab they hired EMPTY, with their money in the cab driver’s pocket! :-))

In the end, it’s best to carefully weigh the pros and cons. And if it works for you, go with a taxi!

So what about you? Would you leave YOUR car at home, if you knew going without it could make you more productive?

PS: It’s Different in Benin Republic!

I return to Cotonou in a few days (I arrived last week Friday, to conduct a short MS Excel-based questionnaire survey of farm industry stakeholders. It’s partly to obtain information for the international research paper I’m writing on using ICT for Feed Formulation).

Although I don’t use a car here, moving around is much easier for me in Benin Republic.

For one thing I now do mostly online work – so I get to avoid whatever ruch hours there are.

Another reason is that transportation here is significantly less expensive than it is in Lagos. It is also much less stressful as well!

Rarely will you run into holdups – talk less of traffic jams. Certainly nothing at all like what happens daily in a place like Lagos. So even if you drive a car, you’re likely to have no major issues getting to your destinations.

You can therefore actually work smarter with time.

So with or without a car, one is still able to move around and achieve useful productivity!

No. 114: Speaking IDEAS for Farm Support Experts

If you provide farm support products and services, this issue of my weekly speaking IDEAS newsletter will interest you.

That includes experts working with private owned agro-allied companies, government agencies or even Non-Governmental Organisations (NGOs).

Yesterday, I listened to a top Ekiti state government official (on Nigerian TV) explaining how they are attracting young people to establish agri-businesses.

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Publication: Tayo Solagbade’s Weekly Public Speaking IDEAS Page (PSIP) Newsletter

Date: Monday 4th November 2013

No:114

Title: Speaking IDEAS for Farm Support Experts

Author & Publisher: Tayo K. Solagbade [Tel: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic) ]

Blog URL: http://www.spontaneousdevelopment.com/blog

Archive (For E-mail only version started 14th May 2012): Click here to view

Archive (For Blog version started 24th September 2011): Click here

Hi,

Please find below the latest issue of my Speaking IDEAS newsletter.

On Being a Master (PDF)...A Gift from Burt Dubin - Click now!

 

No. 114: Speaking IDEAS for Farm Support Experts

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NB: If you ever find yourself wondering what else I’ve written, some days after you’ve read THIS Speaking Ideas newsletter I send out on a Monday, here’s what you can do to find out: Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule :-)

**********

If you provide farm support products and services, this issue of my weekly speaking IDEAS newsletter will interest you. That includes experts working with private owned agro-allied companies, government agencies or even Non-Governmental Organisations (NGOs).

Yesterday, I listened to a top Ekiti state government official (on Nigerian TV) explaining how they are attracting young people to establish agri-businesses.

Instead of going into poorly rewarding subsistence farming, this new generation of farm owners are being empowered to start farm businssess at much higher levels. The officer noted that in a few years, with diligent effort, some can become millionaires!

You CAN Decide What Target Audience Level to Serve

I love the Ekiti state approach. It’s produces better results.

And the principle applies in all spheres of life.

For instance, your success level as a service provider will often depend on the target audience “level” you choose to serve.

There’s a saying that it’s wiser to fish in small ponds with large number of big fish (hungry for what you offer), than in big ponds with lots of smaller fish that are not that hungry.

Here are 2 rules that guide me in choosing those I serve:

Rule 1: Don’t target buyers who do not have the means to PAY you well for your product or service.

Rule 2: Make frequent use of strategies that let you market to large numbers of the right kinds of buyers at once.

Apart from enabling you win more buyers, doing the above will reduce your Cost of Customer Acquisition (COCA).

Get this: Choosing NOT to calculate your COCA, will NOT change the fact that you’re incurring that cost!!!

So I recommend you actively measure, and use it (i.e. your COCA) to identify your most cost-effective customer acquisition/marketing strategy!

That’s what I did to arrive at the conclusion that – in addition to using a Web Marketing System (where possible) – the following two(2) strategies can win more “farmer converts” for farm support experts:

1.  Be a Resource Person at “Events” for Farmers:

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Last week, a past buyer of my Excel-VB driven feed formulation software told me he was travelling inter-state to attend a 2 day workshop for farmers.

He works as a Technical Sales Consultant, for an agro-allied company.

I’d called to ask if he would be willing to help complete a short MS Excel-based questionnaire survey I’m in Nigeria to administer to farm industry stakeholders. It’s partly to obtain information for the international research paper I’m writing on using ICT for Feed Formulation.

Now, I did not ask him if he would be giving a presentation at that event, but I suspect his company may have been the (or one of the) organisers.

So it’s likely someone from their team would have addressed the audience.

Even if you’re not the organiser, and have not even been invited, NOTHING stops you from thinking up ways to appear as a Contract Resource Person.

In other words, you’d think up a presentation you can offer that organiser would consider of potential value to their attendees.

I suggest offering a scaled down version FREE, and a full blown version for a negotiable fee.

My experiences suggest that doing so is likely to give you more credibility, than if you simply came all out offering to speak FREE. At least in this part of the world :-)

2. Offer Short, On-Demand Educational Talks to “Farmer Groups”

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But don’t wait for others to organise events you’ll offer to speak at.

Create your own opportunities!

Think up a list of topics your target audience may find potentially useful or interesting.

Develop short-talks (15 to 30 minutes) based on each topic, and prepare speaker one sheets for each.

Print them out and insert into nylon sleeves, in a branded folder you’ll take physically with you as you work.

Also have PDF versions ready to emailed or downloaded online.

Next, reach out to decision makers of your target farmer groups (cooperatives, associations) etc.

Ask them to invite you to speak – FREE – to their members at their next meeting or event on your list of topics.

Minimize time, effort and money expense in doing the above.

For instance, unless distance is no issue, try using your phone, email to – if possible – finalize date, time, venue.

Only “travel distances”, if you’re reasonably sure, from phone/email interaction, that doing so would be worthwhile.

Tell them how the ideas you’ll share will help their members.

Explain why the work you do as a farm support expert makes you uniquely qualified to inform and educate them on those subjects.

If your list does not cover the topic they “prefer”, I suggest you offer to prepare that for a token fee :-)

Not everyone will say yes.

And don’t expect your first few efforts to yield” yesses” either.

You will have to persist.

But if you’ve done your homework well, some will bite.

And if you go on to deliver useful value to them, all sorts of good things can happen from there!

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If you’re a farm support expert working with government or an NGO, it’s possible you offer FREE products and services, and therefore may not need payment from farmers.

You can still expend LESS effort, time and money, to make farmers adopt what you offer.

The above strategies can make you more cost-efficient.

You get to achieve multiple time and effort savings, plus greater marketing mileage for money you spend.

Those who provide you financial backing would be pleased with that!

Final Words: Focus On Adding Tangible Value to Your Target Audiences

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For all the above to work, give them something (information, education etc) they can put to productive use.

However, in doing that, use your creativity to subtly show how what you “sell” can also help them.

For instance, weave educational stories/examples from your daily experiences, in serving farmers, into your talks.

That often works magicPeople find you more believable, when you use real life examples.

Once that happens, it will only be a matter of time before they start looking to get more from you…and they’ll often be willing to pay, to get it!

Need More Ideas on How to Use The Above Information?

If you need more specific details of how to make use of the ideas I’ve shared in this newsletter, send me a message using this request form – with “Re: No. 114: Speaking IDEAS for Farm Support Experts” in the subject line.

SD Nuggets Blog

New posts from last week that may interest you! *
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[Monday]:

Entrepreneurship [Tuesday]:

Self-Development [Wednesday]:

Career Development [Thursday]:

Parenting [Friday]:

Writing/Blogging [Saturday]:

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Have a lovely week!

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.spontaneousdevelopment.com

Self-Development/Performance Enhancement SpecialistTayo Solagbade – works as a multipreneurial freelance writer providing  zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Entrepreneur.

He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.

In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).

For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.

Connect with him on Twitter @tksola.com and Facebook.

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Have you been undecided about whether or not to become a paid speaker? Or have you been trying to get your speaking career off the ground with little success?

Here’s a tip: Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.

Comments?

What do you think of the above message? Do you have any personal experience to share on this subject? Are there some other points you feel can be added, to help persons looking for answers? Please share your thoughts!

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You can choose to purchase Burt’s mentoring at any of the three (3) levels listed below:

1. Top Shelf [Click here] | 2. Mid Range [Click here] | 3. Budget Delight [Click here]

Burt’s three mentoring packages can be likened to the seating options offered by airlines: Budget Delight (Economy); Mid Range (Business); and Top Shelf (First Class).

At least that’s how I like to think of them!

All three will get you to your desired destination of “speaking success-ville” – so long as you meet the requirements/play your part well (your fare, abide by the set guidelines etc). During the “flight”, the seat you have will determine how much personal service attention and preference the provider will accord you. It’s that simple :-)

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Send me an e-mail with your questions via tayo at tksola dot com. In the meantime, why not get started by subscribing here to get his 7-Part Course (How To Succeed And Get Paid As A Professional Speaker) .  . . and receive his monthly newsletter (Speaking Biz Strategies Letter) at no cost.

Smart Farm Owners Will Write Articles

The gains from low production costs will be wasted if selling costs are not kept in check. The more it costs you to sell your product or service, the lower your profits will be (and vice versa). This is basically common sense. But not every business owner “gets" or "remembers" it, when it matters most.

Farm business owners in particular, from my close observation of them, have a tendency to get drowned in the day to day running of their businesses.

They focus so much on doing what is needed to make their farm animals and/or crops flourish.

But there is one danger they often ignore.

And it intermittently hurts them where it can be most painful: their pockets!

How do I mean?

Well, take the owner of a poultry layer farm enterprise with 5,000 birds laying at 75% Hen Day Production (HDP) percentage.

S/he wakes up each day, and joins the farm manager to go round the pens to see how the birds are doing. They discuss egg collections for the previous day, and also review sales records. A few mortalities may catch his/her attention, to which the manager may attribute isolated attacks by say rodents.

At the end of the tour, s/he will retire to the farm office or house. Sometimes shortage of feed on site may necessitate liaising with the supplier to get new stocks to the farm. To hasten the process, s/he may take this up, so the farm manager can follow up other pressing duties.

Here’s the problem I see with a farm owner operating a schedule like that described above.

A well planned farm business workplace will minimise the need for the owner to engage in routine running of the farm.

At least not if you have a manager on site…unless that individual is not competent to bear that title! (In which case, one could ask, why YOU appointed him/her to such a delicate position?)

You need to operate at a higher level of farm management “thinking and acting”.

Take a global view of the business. For instance, feeding is a key area of expense in most livestock enterprises.

Carefully investigate what happens when your birds are fed for one month on feed supplied from a particular manufacturer.

1. How well do they lay eggs?

2. What is the feed to egg conversion ratio?

3. How much food is consumed per bird?

4. Do they appear to display depressed appetite?

5. Could that be related to the feed they are being fed?

6. Does there appear to be a change in body weight of your birds?

7. Does a shift to purchasing commercial feed from a different maker result in better or worse results with respect to the above?

8. Would the trends you notice justify making your own feed?

9. Or if you periodically make your own feed, what is the performance of your birds like, compared to periods when they are/were fed commercial rations?

As long as you operate a functional farm enterprise, you can successfully position yourself as a farm business expert.

Some people are stuck with the notion that as a farmer, one’s primary focus should be on farming. I argue that farmers have a duty, an obligation in fact, to TALK – verbally, and in writing – about what they do on their farms, and how they do it.

This will help them, and it will help those who read what they write or hear what they say.

What Would You Write About?

A good starting point would be what you learn from exploring the series of questions posed 4 paragraphs earlier.

Who Would You Write To/For?

At different times, depending on the topic, you’d be writing for different target audiences. Examples include policy makers, researchers (in the academia etc), farm support organisations, colleague farm business owners, and also the potential buyers/users of your farm products and services.

This article cannot cover all aspects of what I mean by the above statement. However, one good example of how “talking” can benefit farmers is in generating potentially powerful marketing exposure for them.

Writing Articles Can Dramatically Lower Your Need for Paid Marketing & Advertising

Avoid wasting scarce money, effort and time shopping for advertising spaces in ANY medium.

I have closely observed and interacted with all kinds of farm business owners (and support service experts/enthusiasts) in person, and remotely – via the web/email and phone.

My conversations with them convince me that smart farmers can successfully generate useful awareness and sales leads by “talking” more about what they do.

Not just online – though I recommend starting with that – but also offline as well.

Some farmers argue against my proposal saying:

“Look, Tayo, forget this American style of doing things. People who come to buy from me are mostly those who cannot even afford to use the web, or computers. “

My response is always this:

“Mr/Ms. XYZ. Set aside 20% of what you produce to cater for those small buyers you refer to. Then to attract big enough sales you need, focus on promoting the rest 80% of your farm products and services to the attention of your ideal type of customer.

That would be those with the means to buy at prices and in quantities that will generate handsome profits for you.

Investigate and identify where you will find such persons in the largest possible numbers. Once you’ve done that, begin “talking” in social circles where such ideal buyers will encounter what you say.

For instance, you could offer to “talk” in newspapers as a columnist; on radio/TV as a guest on an agri-business show; in magazines, and of course on relevant third party websites.

Your Best Strategy: Maintain Your Own “Branded Medium” for "Talking by Writing "

Most importantly, in my opinion, have your own “official” medium through with you will “speak” about your farm business.

Make it one that adds little or nothing to your sales and marketing expenses.

A well planned Web Marketing System will enable you easily achieve the above. With it, you can achieve multiple objectives simultaneously.

For instance, you can offer articles, special reports and videos, in which you discuss issues affecting your business – with respect to the harsh economic climate prevailing today.

Over time, the stuff you put up online can be put to effective use OFFLINE.

You can copy them on to CDs/DVDs (which are quite cheap to obtain), or even print, copy/bind, and offer to your farm visitors – even for a fee!

You can also offer them to other farm owners; send them to policy makers, and journalists/reporters – and even hand them out – selectively – to contacts you meet as you move around.

The ideas would be to present yourself as a serious minded farm owner with a passion for exploring better ways to do what you do i.e. a Best Practice orientation.

In all your communication, you would aim to share useful learnings you achieve in your farm business, in ways that can help or better inform and educate others.

For instance, a video about how you rear your animals, narrated in your voice, could help demonstrate that your farm does not use unhealthy inputs or practices.

Health conscious people could take positive note of you/your farm because of that.

Your video, if available on Youtube for instance, can be easily used to make you look good.  You’d typically just send relevant persons a link to it, or include it in a piece you author.

The truth is that even if people initially do not know about you, or your farm business, this strategy can make them discover you quickly.

Over time, if you keep it up, they will come to see you as a reliable source of useful information on farming and farm business.

Why?

Because talking about what you do (without of course giving up confidential information) – will show them, you are a practicing expert who’s also THINKING actively about how to improve.

This Strategy Will Attract Opportunities for Additional Income Streams Beyond Farm Products Sales

At some point, those who encounter your works will begin approaching you via emails, phone calls, saying things like …

“Do you have eggs we can buy in large numbers – free from XYZ defect?”

“My wife and I are planning to start our own farm business, do you offer a consultancy service for startups?

“I need a feasibility study for a piggery I want to start, can you help us”

Even policy makers and researchers from the academia may reach out to you for collaboration (I provide 2 personal examples below).

Most will come offering to pay for access to more of your experience based wisdom, and expertise. That’s how powerful “talking” intelligently about what you do can be in “selling” you to others!

It will NOT happen overnight. But as long as you continue doing your “talking” – intelligently using feedback from your audience, to guide your efforts – MORE potential income generating attention WILL come your way.

Why You Should Believe Me

1. This strategy enables me attract the serious attention and interest of key farm industry stakeholders

a. A government officer met with me late last year, after reading my article on catfish marketing.

b. As I type these words, I’m back in Nigeria, writing a research paper on using ICT for Feed Formulation. I’m co-authoring it with a research academic, who proposed we collaborate to publish it (there’s payment).

2. It also helps me sell my knowledge and expertise as a best practice farm business support specialist…

Over 80% of those who pay me – from different parts of the world – do so without ever meeting me in the flesh.

They typically found me via my writing in search engine results pages.

And many times they have to take MASSIVE leaps of faith to send me money!.

It’s the “talking” I do via daily article writing on this blog, periodic publishing of information products, and demonstration videos that wins them over.

Examples of what they pay for include:

1. My popular Feed Formulation Handbook (selling offline from 2002, then came online in 2006).

2. My Excel-VB driven Ration Formulator software (selling offline from 2004, then came online in 2006).

3. My Poultry Layer Farm Operations Management software (built/customized for farms since 2008).

Other products and services (like the BOPMS for profitable farm management and my Payslip Generator) exist.

If I can get results like the above, without owning a farm, it only follows that YOU, a farm owner, can do much more!

Need help getting started with using the ideas described above? Get in touch with me. Click here now :-)

Click here to watch a screenshot video in which I use a mind map to explain the Best Operating Process Management System (BOPMS)™ and it's components.

How to Tease Out Your Child’s Genius (3 Tips on how to be a “coach-parent”)

Most people feel proud and inspired to do more, when something they do attracts genuine praise and/or rewards from others. Children especially respond quite well to timely positive feedback. This article explains how you can make intelligent use of such feedback (as a “coach-parent”), to nurture your child’s creative instincts, in a way that increases his/her chances of success in life.

1. Never Grow Tired of Marveling at Life’s Discoveries

Some adults wrongly assume that showing surprise or excitement at the sight or sound of something new will make them look “un-cool” or unsophisticated.

Nothing could be further from the truth.

In reality, some of the world’s most creative and innovative people are reputed to view the world with child like wonder, and innocence.

They never got bored with expressing pleasant surprise, each time they made a new discovery. And that mental attitude is what fuels their desire to explore further!

That leads them to tap into creative depths of their beings, to achieve uncommon feats – and very often, they infect others around them with their attitude.

If you want to help your child as a parent, you need to adopt a similar mental attitude.

2. Your Child’s Genius Will Emerge if You Nurture It

Children who achieve early self-discovery often have adults around them who habitually cheered them on, whenever they showed what they could do.

What do you say when your 5 year old shows you something s/he’s scribbled on a cardboard?

How do you react? And that includes your body language when you’re tired, having just returned from a long, tiring day at work (?)

Do you look at it and say “That’s nice, baby!”, and let him/her go?

Or do you – for instance – take it from him/her, and then ask questions interestedly like: “Wow! Did you do all this yourself? That’s great.Can you show me how you did it? Or “Why not do more and let me see?”

I know some parents “ooh” and “aah” over stuff their kids do in their formative years.

What I’m saying here however goes beyond doing that, to actually using feedback to coach the child, right through his/her teens to young adulthood.

Subtle coaching and encouragement, injected at the right moment, can make a massive positive difference.

The words you say to a ten year old who excitedly shows you what s/he’s built (like my son showed me his “home made rechargeable lamp”) can trigger a life-long pursuit of self-discovery, and mastery.

This is not about formal school work involving spending hours with the child, to pass on “book knowledge”.

What I propose here is for the parent to provide real-world relevant “coaching” to his/her child.

A coach will typically need minutes (sometimes even seconds!) at any point in time, to help a child gain needed insights, to make progress.

It’s not how long the interaction lasts, but the QUALITY of interaction that occurs, that’s important!

A “coach-parent” will help the child acquire insights that can lead to self-discovery, growth and ultimately, mastery!

3. Anything that captures the imagination, stirs curiosity, excites (or gives pleasure to) a child can be used to coach him/her.

So, watch your child closely as often as possible.

No matter how busy you are, start doing this as early as possible in your child’s life. You’ll need to be alert to the opportunities that will appear.

Your success will depend on your ability to recognize and seize them.

Whenever you’re around him/her, and especially when you converse, watch for tell tale signs based on the guidelines outlined above. Use what you notice to guide what you say to his/her.

Your purpose will be to constantly challenge and encourage him/her to create something new, unique or original, in as many ways as possible.And as often as possible.

S/he should feel no restriction in following his/her interests or instincts in this regard.

Get him/her to focus on creating something that solves a problem or serves a useful purpose. It could be handicraft, a mechanical contraption, or an electronic device. It could be even be a drawing, or a write-up (like this short HIV Aids “awareness” story written by my 14 year old boy) .

If it’s original, and adds tangible value, let him/her see you tell others how impressed you are!

Show it off to guests and friends at every opportunity.

After a while, ask him/her if s/he’s done something new i.e. don’t let him/her rest on his/her oars.

Now, even if it’s not a mind blowing creation, praise his/her efforts, then tactfully suggest ways s/he can do better.

Over time, s/he’ll form the habit of continuous improvement, and his/her “genius” would emerge!

Final Words

This formula works, because humans love feedback delivered to them in a manner that inspires.

I’ve successfully used it with young people in their teens and early twenties.

Today, I get exciting parenting results with my kids (who are aged between 4 and 14 years old).

Become a “coach-parent“. Use the 3 tips explained above, with your kids. When they enter the real world as adults, they WILL make YOU proud!