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NB: This newsletter is published every Monday. Point your browser to www.tayosolagbade.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays)
in line with this publishing schedule 
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WHEN YOU BUY BURT DUBIN’S SPEAKER MENTORING PRODUCTS/SERVICES – LEARN MORE HERE!
1 of 2: PUBLIC SPEAKING – Resist the Seduction of Mediocrity
“‘Safety first’ has been the motto of the human race…but it has never been the motto of leaders. A leader must face danger. He must take the risk and the blame and the brunt of the storm” – Herbert Casson
In your personal or work life, a willingness to stand out/be different, and to venture outside your comfort zone, will determine how successful you become. My study of the lives of many successful people in different fields, and across various cultures, convince me exceptional achievers do NOT get there by habitually avoiding criticisms, challenges, risks, or mistakes!
The very act of pursuing success requires stretching one’s self BEYOND what one has been used to doing previously.
No matter how many times you may have won or succeeded, you will often have to dig deeper to win at higher levels, if you want to keep improving.
As an expert in your chosen field of interest or specialization, it’s likely you have colleagues who boast superior competencies to yours at what you do.
You most likely consider them “rivals”, against whom you must put up your best efforts, if you expect to be noticed by the mutual target audience you offer solutions to.
In such a case, your success will depend on your ability to set yourself apart from such rivals in a way that makes decision makers PREFER to hire YOU!
Sometimes that could mean packaging, promoting and presenting yourself in as many new and/or unconventional ways as possible, compared to others.
Richard Branson is an excellent model of what is possible in this regard…
He has made a success of getting valuable media exposure for his businesses by being willing to:
A. boldly conceive and fearlessly implement unusual – often contrarian – business ideas to address an unmet consumer need in a pocket friendly manner.
B. creatively employ potentially risky publicity stunts of ALL kinds to attract useful attention to his unconventional ventures.
C. courageously pick himself up anytime his ideas did not work as planned, and use whatever lessons could be had from the experience, to go back and try again – or start a new venture.
When I say the above, I do so based on deep insights I’ve gained from working VERY closely with CEOs face to face, and via the web, within and outside Africa, for well over a decade.
You see, I’ve learnt that many “conventional” business owners are too concerned about how they “look” to take actions that can benefit their businesses like Branson does.
Things are changing, but even today there are many CEOs I know who would NOT go out without being in a suit and tie. And I always wonder about that, given the fact that NONE of them is even half as successful in business as Richard Branson!
For him, going tie-less is more the norm than the exception, and that’s often how he meets with others who tend to come seriously suited up.
Years ago, I resolved to emulate Branson as much as possible in the ways I go about my own business affairs.
That’s why almost NOTHING is sacrosanct in terms of what I feature in the promotional materials I create to get noticed by my target audience.
This is why, for instance, I have publications like my 10 Storyfied Yoruba Proverbs Audio Book, which teaches basic usage of 10 popular Yoruba language proverbs. It is also why my latest book is based on a Christian-religion themed play titled “Defeating the Devil Inside” – despite the fact that I am NOT religious.
The above publications contrast sharply with conventional books in my online store, on self-development, public speaking, parenting, farm business best practice etc.
You don’t have to agree with my approach. For me however, the reach and impact I achieve makes it worthwhile.
Often, whenever I’ve gone the unconventional route in this manner, I’ve noticed a spike in the attention I get from certain quarters. Sometimes that leads to mentions, or inquiries that would otherwise not have come.
And a few have resulted in sales of my more conventional products!
Most important however, is the fact that my adopted strategy enables me remain perpetually unique in terms of how I position myself. The unconventional content creation strategy I use makes it easy for my target audience to identify and talk about me to others.
In other words, I’m hard to mix up with ANYONE else, who provides ANY of the solutions I offer.
Here’s another example: My use of the title “Location Independent Multipreneur” used to cause more than a few eyebrows to be raised when I began using it, after relocating to Benin Republic in 2013.
The result was that people got curious enough to Google for more information about me, and they also closely scrutinized the solutions I “claimed” to offer.
A few went further to “test” me by reaching out via phone/email, and later making “small purchases”, to check (some actually asked me!) if I claimed to be “Location Independent” so as to avoid being tracked down by unsatisfied buyers for instance!
After establishing that I was for real, and could be trusted, they felt safe enough to start talking seriously to others about me. As a result, I find myself getting periodic referrals!
All of the above happens, with payments being sent to me from within and outside Africa by total strangers.
In other words, people who have NEVER met with, or heard about me.
I mean, people who ask me where my office is and get told, by ME, that I have NEVER used an office since 2002!
Those same people feel CONVINCED enough to take the leap of faith to send payment to me, for a product I promise to send them in return!
In other words, my willingness to be BOLDY contrarian is paying off for me.
Way back in 2003, when I first began describing myself as a Multipreneur…it earned me LOTS of criticism.
At a point, I lost count of those who started discussing what I could do for them, but refused to continue when I revealed other solutions I claimed to be able to provide.
Many pointedly told me I was doing “too many things”, and that it meant I was NOT good enough at EACH one, to merit getting hired by them.
It might interest you to know that ALL the solutions I claimed I could competently provide back then, are the EXACT same things I AM doing today i.e. Performance Improvement Speaking Services, Custom Excel-VB Software Development, Freelance Writing, Web Marketing Systems Development etc.
But when I began, no one believed me.
My claims went against conventional wisdom – and some “wise” veterans went out of their way to advise me to choose “one” and drop the others. That all I claimed I could do, was too much for ONE person to do.
I gave serious thought to what they said, but every single time my INTUITION told me to keep doing what I was doing – and to PROVE myself to anyone who gave me even half a chance.
So I kept presenting myself that way. Eventually, some people began to nibble at my bait.
They were willing to look beyond their bias to grudgingly hire me (I think those who chose not to, felt intimidated that I could multitask so productively, when they could not).
Thankfully, on the few occasions I got hired, I did so well (and even went the extra mile), that some even hired me in the other areas I offered solutions! The story remains the same today, as I continue to UP SELL my growing library of other solutions to new clients/buyers.
For instance, last week, I won several new buyers of my Excel-VB Income and Expense Manager. Among them was a Farm CEO who only 2 weeks earlier had purchased a promo offer of my Poultry Farm Manager, Ration Formulator and Feed Formulation Handbook.
See how taking the risk of insisting that I’m a multipreneur helps me earn much more than I normally would??
What I’ve said here does NOT cover all that is possible with regard to the mental attitude I’m advocating YOU adopt…
However, I believe it’s enough to point you in the right direction, especially if you truly want to achieve exceptional success at what you do.
Simply put, you cannot keep doing the same thing others are doing, and expect to get different results from theirs.
The title of this piece challenges you to RESIST the SEDUCTION of mediocrity, because in my experience, that’s really what holds most people back.
When you try doing something new, daring, untested, and unproven…or something simply different, that’s likely to attract criticism from others around you.
This is the reason most of us prefer to avoid taking risks in our personal and/or work lives.
Instead we stick to doing what we know – based on pass successes – will work, and refuse to deviate, even though we may SENSE doing so could lead to new discoveries and/or levels of achievement.
When a person gives in to the above described fear based need, s/he will effectively be taking refuge in mediocrity.
Now, what makes it so easy for many to fall into this potentially harmful psychological state is that majority of people in society live the same way. As a result, they may not easily find someone to give them the truthful feedback they need to get out of the rut.
The truth is however that those who become champions at what they do – including the business of public speaking – are people who NEVER give in to the seduction of mediocrity.
They KNOW that there is superior benefit to be had in constantly challenging themselves to do MORE and try HARDER, to achieve greater outcomes.
If you want to live a fulfilling life, let the above thoughts guide your actions. Start resisting the seduction of mediocrity in ANY area of your life from today!
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This newsletter (which I use to promote Burt Dubin’s Speaker Mentoring Products/Services) serves
experts-who-speak. Starting – Monday 13th April 2015 – it MORPHED in name and content served, to a 2 part Speaking/Web Marketing IDEAS newsletter, to better serve them.
You just read the “Public Speaking IDEAS” part above. What follows below is the “Web Marketing IDEAS” part.
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Burt Dubin works with people who want to be speakers, and with speakers who want to be masters. Click here to visit his website NOW and submit a contact form message telling him what challenges you’re facing, and how
you’d like him to help you. Tell him I sent you, and you’ll get a pleasant surprise offer from him.
Burt Dubin’s monthly Speaking Biz Strategies Letter
[Signup & get a 7-Part Email Course on “How To Succeed And Get Paid As A Professional
Speaker”]
Get Burt’s mentoring at any of the 3 levels below:
1. Top Shelf [Click
here]
2. Mid Range [Click here]
3. Budget Delight [Click here]
2 of 2: WEB MARKETING: To Achieve Sustainable Success, Closely Monitor News About Current Affairs and
Politics! [FREE MP3 DOWNLOAD]
“If you want to achieve sustainable success in business (especially in a volatile market place like Nigeria), it’s in your best interest to develop interest in
current affairs and politics, because those are the two key ingredients that really keep this country from having a stable sociopolitical climate.
And for as long as that stable sociopolitical climate does not exist, every person running a business will probably have to sleep with one eye open.” – Tayo K.
Solagbade
It’s FREE for all my Web Marketing/farm business clients, and ALL members of my Inner Circle as well as for ALL subscribers to THIS newsletter.
If you are not yet ANY of the above, just send me a message here to let me know.
If you want me to send you the full MP3 recording, just say so in your message.
NB: If you’re already a client or subscriber, email me via tayo at tksola dot com and let me know you want it
Alternatively, click here to request the FREE MP3 DOWNLOAD.
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SPECIAL OFFER TO READERS OF THIS SPEAKING/WEB MARKETING IDEAS NEWSLETTER
Did you know that as an expert in your field you can make more money by speaking professionally? Or do you already speak-for-money, but want to know
how to do it better AND/OR how to make more money even when you do not speak?
If you said YES to any of the above, THIS offer is for you.
Burt Dubin can teach you to do ALL the above and more. You can learn from him via direct mentoring (regardless of distance) or using the many home study
packages he offers.
you do 1 or more of the following:
1. Signup for Burt’s Speaker Mentoring Service (click here for details)…
2. Purchase Burt’s Speaker Mentoring Products up to $500 USD or more (click here to see a popular one)…
NB: Membership of my Inner Circle comes with a FREE product of your choice e.g. my custom Excel-VB software, Information
Products etc. (click here for full details of what my Inner Circle members get)…PLUS you get a LIFETIME 65% discount on ALL my
other existing/future products and services.
HERE’S AN ADDED BONUS YOU GET FROM ME, IF YOU BUY FROM BURT…
If you purchase $1,500 USD or more of Burt’s Speaker Mentoring Products/Service, and choose to promote your speaking business online, I WILL develop and implement for YOU, a Web Marketing System at 50% of my standard fee, and manage it for 3 months – at NO COST to you – as per my Promotional Retainership Offer (See http://tayosolagbade.com/uploads/wms-offer-retainership.pdf).
Click here to tell me which of Burt’s speaker mentoring products or services you are
interested in.
ALSO GET MY PERSONALIZED MS EXCEL-VB VIDEO TUTORIALS (N100K) WHEN YOU BUY FROM BURT…
Buying up to $500 USD or more from Burt will also qualify you to receive my personalized MS Excel VB home study tutorial workbooks/videos – over N100k
value.
Learn more on my Excel Heaven solutions website at www.excelheaven.biz
Click here to tell me which of Burt’s speaker mentoring products or services you are
interested in. |
Question: But who is Burt Dubin, and why do I (Tayo K. Solagbade) think you should you learn from
him?
Answer: Burt is a 3 decade veteran in the professional speaking business. After achieving top level cross continental success as an
expert-speaker, he has established a reputation for mentoring some of the highest paid speakers in the world. He owns SpeakingBizSuccess.com, SpeakingSuccess.com and BurtDubin.com.
Burt helps those he mentors (experts-who-speak) to Position, Package, Promote, and Present* themselves successfully to clients (*He calls
them the 4Ps). That’s why it’s no surprise that on Burt’s website, considerable space capital is devoted to useful business marketing articles as well as products.
It might also interest you to know that MANY years back, Burt established himself as one of the best marketing minds in the world. To really put this FACT in
proper perspective, I’ll provide more specific details in form of an example.
A few years ago, Burt contributed an article to a powerful publication titled “The Most Effective Articles Ever – By The World’s Top Marketers“. That 574 page ebook features timeless marketing advice from 71 of the world’s top marketers – including Jack
Trout, Joe Vitale, Yanik Silver…and Burt Dubin.
That’s ample proof that (in addition to Public Speaking), Burt would be a great resource to learn business marketing from!
Full Disclosure: I represent Burt as Sole Agent for his products/services, which means if YOU buy from him, I get paid.
But that’s NOT the main reason I represent and recommend him. I have benefited in many ways by learning from Burt. Through his writing, his audio recordings,
and from directly relating with him.
Before we teamed up in 2011, I’d been studying his work and adapting it to succeed in my work from way back in 2002. It does not matter what part of the world
you’re in. If you know how to adapt them to suit your peculiar local needs, Burt’s ideas and strategies WILL work for you. I am living proof of it!
That’s why I never tire of CONFIDENTLY recommending him to others.
If you need help putting the ideas shared above to use, let me know HERE.
in.
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Learn about Burt Dubin’s speaker mentoring products (books, audios etc) below…
If you need help purchasing ANY of Burt’s products (like “Presentation
Magic”), call me on +229-66-122-136 (in Benin Republic, my base) or +234-803-302-1263 (in Nigeria) or email tayo@tksola.com
Have a great week :-))
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SPECIAL PRODUCT FEATURE
“Inside Speaking Business Success Secrets”
In this offer, Burt Dubin promises to show you how to generate PASSIVE incomes streams WHETHER
YOU SPEAK OR NOT.
Plus, you learn a proven shortcut to top level speaking business success across corporate markets.
So, with diligent persistent application of what you learn you’ll start (as Burt says)…”bringing home high speaking fees”…whether you speak or not…in
a matter of weeks….
Sooner than later you’ll find you’re ready to go for Burt’s mentoring at Diamond or
higher Inner Circle membership level.
The best part is: every cent of your fee to purchase this product counts toward your membership in Burt’s Inner Circle.
In other words, you effectively get to eat your cake and still have it!
CLICK HERE to get full details of what it takes to make yourself a true
speaking business champion in Burt’s Boot Camp V: Inside Speaking Business Success Secrets
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Useful Resources for Speakers
177 Wow! Wow!
Showmanship Stratagems
Discover these secrets of making your programs more interesting and valuable to your clients and audiences now.
more information
Burt’s Flagship Album
This is the product to own if you can own only one. Why? Because in it you discover principles of platform
mastership available to you nowhere else at any price.
You hear performance strategies you can emulate. You shorten your learning curve. You see ways to engage and
delight audiences with both content and stories . . . plus you experience a bit of fun.
With its Money back if not delighted Guarantee hardly any are returned.
Find out why
Presentation Magic
A live example, including a complete audio recording of a program Burt created from scratch–on a topic he knew nothing about and never, ever presented before!
See how you, guided by your personal Learning Guide, (Presentation Magic), can do this too and thrill audiences as often as you want.
Presentation Magic Manual with new pages added plus 3 audio CDs.
more information
How To Create a Great Program Manual
Discover how you can produce a precious memento of you and your program. Capture over 44 model pages you can easily adapt for your use. Engage proven
principles that add value to the experience of sitting at your feet and learning from you.
This is a reprise of the historic presentation that launched the Speaking Success System.
No copy of this 2 CD program and 50 page Learning Guide has ever been returned.
more information
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NEW: Speaking Ideas: 25 Articles and True Stories for Experts Who Speak and Those
Aspiring (Volume 1)
Download above PDF
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NEW: KUKURU DANGER™: 5 True Stories
About the Adventures – & Misadventures! – of a School Age Child Trying to Find Purpose in Life
Download above PDF
“(Tayo Solagbade) is amazing and I think he is going to produce some impressive results online…” – click here to read full comment by Patrick Meninga (US based 6 figure income blogger who gained fame for building a $2,000 per month adsense website and selling it for $200,000).
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“Tayo, I honestly believe you are one of those who will succeed at anything he does. Your commitment and effort has been outstanding….Thanks for all your hard
work since I’ve been here – you will be sorely missed. I don’t need to wish you good luck, you have the ability to make your own luck. – Andy”(R. Jones)*
*Operations Manager, Guinness Nigeria Plc Benin Brewery, December 2001 (Handwritten comments in farewell/xmas cards sent to Tayo Solagbade following his resignation to
start his own business).
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