Tag Archives: You Do Not Have To Cut Corners To Make A Profit

Business Best Practice Ideas: You Do Not Have To Cut Corners To Make A Profit

Over the past decade or so, from the time I become self-employed in 2002, I have been “fortunate” to run into – and in certain instances – work quite closely with – some unscrupulous, or “not very honest”, entrepreneurs.

In most cases, I was heartbroken to find that the impressions I initially had, tended not to be accurate representations of what they did in reality. I say “fortunate”, because I learnt quick, valuable lessons as a result, that now make it possible for me to write THIS article for the reader’s benefit.

Quite a number of these individuals seem willing to – every once in a while – allow themselves a little indiscretion here and there.

Some are greedy cheats, and will go out of their way, given the slightest opportunity, to take advantage of another person – even if s/he is a relative!

Yet they KNOW it is wrong to deceive or defraud customers, clients – or indeed anybody.

James Cook in his book, “The Start-up Entrepreneur” was obviously familiar with the widespread nature of this problem, and hammered quite a bit on the need for entrepreneurs to be ethical in all their business dealings, at all times. The fact remains that no matter how many people openly engage in dishonest or fraudulent business practices, it will still be wrong for YOU to do the same thing!

But Why Do People Do It?

We must not be too abstract in the way we discuss this problem. To understand it, one could ask the question: Why do some people in business appear to so readily succumb to the temptation to cut corners?

The truth is that many who embark on entrepreneuring with honest intentions, often encounter traumatizing trials, challenges, setbacks and disappointments. In Think And Grow Rich, Napoleon Hill acknowledged that an individual, due to the pressure of a prolonged period of adversity may become temporarily dishonest, in a bid to secure some relief for the pain s/he feels.

So the necessary suffering that a person undergoes in the pursuit of a challenging goal might make him/her do one or two things that are dishonest, for a while. Ideally however, his/her conscience would eventually force him/her to take corrective action to discontinue the bad habits.

Where it becomes a problem is when the affected person, or another who does not even have such a problem – but who seeks a quick and easy route to success – makes engaging in dishonest or insincere acts a regular habit. In other words, s/he adopts routine and repetitive corner-cutting or crooked dealings, as a preferred alternative route to reach a desired goal(s).

You Do Not Need To Do It

I want anyone confronted with this kind of challenge to understand that IT IS POSSIBLE to weather those rough periods of adversity without engaging in unethical business conduct.

Simply dig in, learn quickly from your experiences, and correct your mistakes. Keep in mind ALWAYS, the proven fact that periods of difficulty and hardship WILL help you develop psychological stamina, and become more resourceful in dealing with problems you encounter while pursuing your goals.

Again, and at the risk of sounding boastful, I know this to be true because I’ve been there. Had it not been for those terrible losses and disappointments that I have continually overcome in pursuing my goals, I would not have become as self-confident, as I am today, when it comes to discussing entrepreneuring or what it takes to persistently pursue challenging life goals under situations that appear utterly hopeless and discouraging.

What Will You Do, If/When Confronted With A Fraudulent/Tempting Offer ?

Before you give me an answer, I will ask you to read the following statement I use to guide myself: “you will never know if you will steal, UNTIL the day you find yourself presented with a perfect opportunity to do so, in a way that you can be certain no one will ever find out that you did it”.

Now that you have read it, think about my preceding question again.

Do you KNOW for certain what you will do if/when confronted with a tempting proposition to do something dishonest or unethical in business(or elsewhere) in exchange for a reward/return you place a high value on?

For many, what they are willing to do is usually dependent on how they feel it will make them look to those who KNOW about it. This is the reason why people keep getting caught for corruptly enriching themselves: they ALWAYS think no one will find them out!

I believe every person who desires to achieve authentic success, must be able to successfully say NO to the above stated type of fraudulent/tempting opportunity (i.e. one known only to him and which s/he is sure no one will find out about).

It however takes HAVING a compelling vision, strong values, plenty of self-discipline, great will power and an achievement orientation, to behave in this manner consistently – especially when you experience painfully prolonged periods of lack and hardship.

Work Hard To Immunize Yourself Against The Temptation Of “Corner Cutting”

You must work hard to develop the needed moral strength to resist the temptation when it does come…and it will! In the case of the entrepreneurs described above, they allowed their desperate desire to succeed quickly, to cloud their judgment of what was proper and ethical, and consequently adopted shameful practices.

Sometimes clients or customers may push the point(where they consider “switching from honest to dishonest”), by refusing to pay up after the entrepreneurs had delivered requested products or services.

Especially in societies where entrepreneuring is not yet widely accepted as a viable means of earning a living, and social welfare schemes are absent or in their infancy.

When this happens, those entrepreneurs who are unable to stay strong under these conditions, look for ways to cushion the “pain”: they begin to cheat those who do bring business to them! Having said that, there are certain entrepreneurs who don’t need any “tempting”, because they are just naturally greedy cheats – perpetually on the prowl for unsuspecting persons they can take advantage of.

BUT the truth must be told: Whether or not you have been cheated by clients, punished, exploited, or betrayed, there is absolutely no excuse for becoming fraudulent in your dealings with others.

You won’t last long if you go on doing that. So, it’s up to you to decide where you want to stand. I hope when you take your decision, it will be the right one: which is to act with integrity at all times, in all your dealings, be it in business or life in general.