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NB: This newsletter is published every Monday. Point your browser to www.spontaneousdevelopment.com/sdnuggets to read at least ONE new post added to my SD Nuggets blog on a different category from Tuesday till Saturday (sometimes even Sundays) in line with this publishing schedule 
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No. 135: Succeed by Speaking Part-time With a Full Time Job!
Some experts in paid employment are doing great things others can learn from. You may be one of them. Do you know you can earn extra income by sharing what you know with others as a part-time speaker? I offer ideas you can use in this issue of my Speaking Ideas newsletter.
Some Self-Employed Experts Are (Technically Speaking) Holding Full- Time Jobs
I refer especially to those self-employed persons who do not yet offer speaking services. If you’re one, you’ll want to read this through as well.
You see, I have all sort of conversations with self-employed experts, as well as career persons in paid employment. By phone, email, Skype, Facebook etc.
Most don’t have much time to spare. Even those who work for themselves, are NOT as free as they CAN be. Look, the only reason most people at work for themselves, or in the employ of some company say “I don’t have time” for something they have interest in, is often that they can’t see enough benefits.
What I propose in this article can help such persons earn added income – an attractive benefit.
Example 1: A Catfish Farm CEO based in Ibadan
I’ve known this gentleman since mid 2013. But we’ve never met. We discuss the amazing results he’s getting by using cheaper alternative ingredients, in formulating rations for his fish.
When we spoke late last year, he was getting great output from using Gari (Cassava flour) at up to 40% inclusion levels. About a week ago, when we spoke, he revealed that he now uses Palm Kernel Cake at much higher inclusion levels than normal, and that it’s yielded about 15% increase in growth rates.
Now, I had called him on behalf of a CEO in Uyo, who’d purchased my Ration Formulator and wanted ideas of low cost alternative ingredients he could use. I knew this could help my client.
When I told this Ibadan based CEO that he needed to talk to other farmers about results he was getting, he agreed saying “You know, I’m actually thinking I need to do a video and put on Youtube….”
At that point I saw the problem he was having.
He knew his own business well. But he did not know how to go about putting what he had to offer together in a manner that would attract the right attention and interest…with benefits that would make doing so worthwhile for him!
Truth is, he needs the help of a competent guide or a coach…or mentor!
But not just any guide, coach or mentor. He needs one who can help him “prepare, package, promote, and present” what he knows to others, VERY often for profitable financial gain.
Further down, I suggest one powerful example of such a mentor…
Example 2: My Accidental Foray Into Expert-Speaking While In Paid Employment
It happened in 1999. Between 1995 and 1999, I’d really broken boundaries as an employee in Guinness.
Among other achievements, I’d used my spreadsheet programming skills, to completely replace manual data entry and reporting systems in the brewing department.
Word had quickly spread about what I’d done. And I’d gotten career boosting secondments.
I still recall a visiting manager from the Lagos Harp brewery told me I was called “Super Brewer” in Lagos. Also, one day I was in the HQ block in Lagos. A Nigerian senior manager heard someone call out my name, as he climbed up the stairs.
He stopped and looking at me, saying: “Are you the Solagbade in Benin Brewery?” I replied that I was. He then said “Keep up the good work!” and continued up the stairs.
I was 29 years old. You can imagine what that did to my morale. It made me feel like doing more!
Not long after, while on annual leave, I came across an advert in the papers regarding the Annual Young Managers Competition (now defunct).
It was organized by the Nigerian Institute of Management’s Young Management Competition.
Zonal competitions would hold across the country, from which winners would be selected for the National Finals to be held in Lagos.
When I read through the requirements, it immediately struck me that a lot of what I’d done in Guinness qualified for entry into the competition. They basically wanted experience based management papers.
I thought about the Malta Guinness bottling beer waste investigation project I’d carried out, which led me to derive a formula I called Total Waste Unaccounted For (TWUF)™.
The Packaging Manager (Alex Okorodudu) had assigned me to the project over a year before.
After spending many days collating past records and recording new ones, I’d used a spreadsheet to trend beer volumes sent from the bottling tanks to the filler machine.
The TWUF™ values were then plotted in bar chart form. We eventually discovered the high wastes being recorded were caused by faulty operator cut-off of “chase water” used to clear the beer line.
The TWUF charts and values led us to this solution, because they showed we were losing MORE beer than we had in the bottling tanks at start. And that of course was not possible!
I felt a surge of excitement as I thought about sharing that story.
Then I also wanted to talk about how (using my apps) we automatically generated Process Control charts in the brewing department, that were printed out and pasted on notice boards.
Once we noticed a brew with KPIs going outside the normal upper or lower control limits, we quickly tracked down the operator who handled it. Sometimes we also liaised with the brewer s/he worked with, to find out what went wrong.
This enabled us proactively manage the process to minimize out of control performances. As a result, we had much more consistent output.
So, I began writing my management research paper titled “Statistical Process Control and Target Setting in Manufacturing Companies”.
I ended up using my entire annual leave period – and asking for time off to attend the National Finals after resuming work). I also used a huge chunk of my leave allowance, to print and send about 7 copies of my thick spiral bound paper, to the NIM headquarters.
As I explained in an article written years back, I won 2nd place at the zonal finals, and placed 5th (out of 8th contestants) at the National Finals…despite flopping my presentation very badly at the latter event!
When I was called out to get my prize (and later interviewed by a journalist…about my goof-up!), I knew it had been worthwhile.
Today, I work as a Best Practice Farm Business Support Specialist, developing customizable Excel-VB driven apps, that are paid for by Farm and other business CEOs, within and outside Africa.
Many of my apps (like the Poultry Farm Manager, the Ration Formulator, and the Payslip Generator) auto generate KPIs that help the business owner make intelligent decisions on a daily basis. And I offer talks and training programs for my clients on Best Practices, Feed Formulation etc.
Looking back, I Realize I Could Have Launched My Career As a Part-Time Expert-Speaker Back Then!
The competition had given me an excellent start-up opportunity…
Brandishing a “National Finalist” tag from an event sponsored by Nestle, and organized by the country’s Institute of Management, in addition to holding a job with a large multinational manufacturer, would have gotten me the serious attention and interest of many!
But it did not occur to me then. However, YOU have an opportunity to reap the benefit of MY hindsight!
You can use your full time job as a spring board to become an expert-who-speaks.
Many who get paid handsolmely as expert-speakers started out doing it part time. They chose a subject that was close to their hearts, and began offeriogn speaking programs to meeting planners.
You can do the same.
Even if you don’t want to go full-time, you can continue doing it part-time, earning extra income!
If the above appeals to you, I recommend you do what those who succeeded did….
Let Burt Dubin Be Your Guide…and Mentor!
At the least, purchase one or more of his useful home study guides (like this one).
Burt has helped VERY many experts who specialize in different fields, successfully put their offers together for profitable PAYING markets.
He’s done it for over 2 decades, and is recognized as a world authority by expert-speakers across Canada, U.K, USA, Australia and Africa.
Burt’s products and services require a decent investment, not just of money, but also of time, and effort.
In other words, apart from having the financial means, you must put in the needed HARD work.
Burt will tell you what to do, and give you ideas/guidance about how to proceed.
But he cannot do it for you. And he won’t offer to either.
Those who made it under Burt’s tutelage understood all of the above. They therefore applied themselves diligently to putting what they learnt to work. That’s what made them succeed.
Are you willing to do the work needed to succeed as a part-time speaker with a full time job?
If yes, your dream of becoming a high paid speaker, while employed full time will come true!
Need details of how to get started with Burt?
Email me your name, country, phone number, with details of what you do, via tayo at tksola dot com
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Have a great week :-))
Tayo K. Solagbade*
Self-Development/Performance Improvement Specialist
*Sole Agent For Burt Dubin’s Speaker Mentoring Service In Africa
Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)
http://www.spontaneousdevelopment.com
Self-Development/Performance Enhancement Specialist – Tayo Solagbade – works as a multipreneurial freelance writer providing zero risk article and report writing support for website owners, while travelling slowly across West Africa as a Location Independent Multipreneur.
He’s presently based in Benin Republic, where he’s preparing an English-French Language Guide, City Travel Guides, and a Commercial Rabbit Farming Guide.
He earns multiple streams of income providing clients with performance improvement training/coaching, custom MS Excel-VB solutions, web marketing systems, freelance writing services, and best practice extension support services (for farm business owners).
In a previous life, before leaving to become self-employed, Tayo served for seven years as a high performing manager in Guinness Nigeria. He rose from Shift Brewer, to Training & Technical Development Manager, then later acted in senior management roles as Production Manager and Technical Manager.
When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Self-Development Nuggets™ blog, and Public Speaking IDEAS newsletter (which he publishes to promote Burt Dubin’s Public Speaking Mentoring service to experts working across the African continent).
For a limited time, Tayo is available to speak to your group or organization for a moderate fee. Send e-mail to tayo at tksola dot com. You can also visit www.tksola.com to learn more.
Connect with him on Twitter @tksola.com and Facebook.
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