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Posts Tagged with "Stop Trying to Delight Your Customers"

[Recommended] Stop Trying to Delight Your Customers

Wednesday, January 18, 2017

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The idea that companies must “delight” their customers has become so entrenched that managers rarely examine it. But ask yourself this: How often does someone patronize a company specifically because of its over-the-top service? You can probably think of a few examples, such as the traveler who makes a point of returning to a hotel […]

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