Tayo Solagbade’s
Performance Improvement IDEAS
(PI Squared) Newsletter

NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016. I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

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PII 003: Proven Web Marketing Ideas Your Travel and Tourism or Hospitality Business Needs

If you run a Travel and Tourism agency, or are in the hospitality (hotels, restaurants and bars) business, catering to travelers and tourists, the ideas I share below can help you achieve substantial and sustainable generation of quality sales leads at VERY low to zero cost.

As you read on, you’ll encounter a FREE instant download PDF “travel guide” (no signup needed), PLUS a Joint Venture proposal I’m making to help interested businesses.

I’ll start by saying, if you own (or are planning to acquire) a website for your business, the ideas I share in this piece (and another to follow tomorrow) can help you get the RESULTS you want at less cost, using less effort and in a sustainable manner too!

I recommend that you…

1. Conceive, Develop and Implement a Web Marketing Plan for your business towards generating more sales leads of potential clients.

2. In doing the above, consider creating a range of travel/information guides branded in YOUR company name (in both digital and print formats), that your company can use to build a following among people fitting your client profile. The guides/other publications would also be useful for reconnecting with past clients or customers so that they follow your activities with more interest, in addition to telling others about you.

In my experience, a custom Web Marketing System deployed in conjunction with Print On Demand (POD) publishing offers a very cost-effective avenue, to do the above, in a manner that generates sustainable zero cost sales leads for your business (apart from income you can earn if you decide to sell them!)

Visit this page (click here) to read details of what I mean by POD publishing and why I believe you can use it to transform your business marketing when intelligently integrated with a Smart WMS (Hint: More on WMS below).

NB: Note that my website URL was spontaneousdevelopment.com in 2005 when I put the revised version of the report online. That 9 year old URL became defunct in 2014, and was replaced by TayoSolagbade.com – which you’re on right now.

An Example You Can Use: Discovering South Africa [Downloadable PDF Travel Guide]

For instance, in 2003, I wrote an educational PDF guide (click here to download it – no signup needed) about tourism destinations in South Africa, using the contents from a bulky information package prepared by the South African Department of Trade and Industry(DTI).

The DTI package came into my possession following an event hosted by the DTI in Abuja, at the time. I wrote it back then simply to “test” myself to see what I could come up with, in form of a potentially useful information product.

Travel is a passion I’ve always had, and creating that DTI document back then gave me lots of ideas. Over the years I’ve offered it as a download from my websites. But I’ve also taken action on some of my ideas to do more traveling, while seeking ways to document my experiences and observations.

My Joint Venture Offer to travel and tourism/hospitality companies across Africa

Today, I work as a Location Independent Multipreneur, currently traveling slowly across West Africa – but with my base in Benin Republic’s Cotonou.

One of my key objectives is to collaborate with interested organizations in the travel and tourism and/or hospitality industries (hotels, resorts etc) – or corporate entities in general – to produce guides on various subjects relevant to their target audiences.

For instance, local travel guides on specific destinations featuring brief history of the country/people in an area, pictures of historical landmarks, review of tourist attractions, recommended walks, listing of popular spots (i.e. place to see/be) etc.

Whatever other content the Joint Venture partner wants can be included. Where possible, I’ll research interesting anecdotes and other useful information to make readers see multiple reasons to want to OWN and keep (even give out) copies.

This partnership can be implemented locally or remotely. In other words, I do NOT even need to be locally or physically present in the same location as the Joint Venture partner to develop the agreed resources.

Today’s PC, Internet and Mobile technology makes it possible for me to get ALL the information and resources I need to create solutions of this kind for clients, without needing face to face meetings. I’ve worked like this for years.

Payment can be both monetary and in kind. Products/service barter is a method I have used for years to make it easy for clients/buyers to gain access to cost-effective solutions I offer.

For instance, I do A LOT of freelance ghostwriting for clients within and outside Africa (e.g. the UK), and in many cases, have had to work remotely, while on the move, using Skype, email and phone to communicate with an interview clients, to get their articles, white papers and digital as well as print books published.

I have a time-nurtured vision to help more African business owners learn how to use my methods to dramatically cut down their operating and marketing expenses, while at the same time boosting their marketing reach and impact.

Apart from work I do for clients, I also maintain a growing library of – multidisciplinary themed – information products (in both digital and print formats) available to a global paying audience, via my online store.

If my proposal of a Joint Venture partnership as outlined above interests you, click here to send me a message.

Below, I offer links to some resources on the above theme, which you may find useful…

1. Title: [PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1

Subtitle: Don’t Serve Prospects At the Expense of Your Profits [You Are a Marketer First & An Expert Second]

I recently published this as the first pod cast in my new series Making Money With Your Online Presence

Click here to listen

I believe you would greatly benefit from using the ideas I advocate in this pod cast in conjunction with POD publishing to create a SERIES of income generating Information Products (i.e. reports, books, audio/video products) that will also attract clients to your physical business.

Smart use of the strategies I advocate can help you earn more, beyond the income that accrues to you from direct sales in your physical business.

This strategy is one that enables me continue making sales even when offices are closed on public holidays.

It is my considered opinion that too many business owners limit themselves in terms of the channels through which they earn income.

For those who are willing, I offer FREE information and education, as well as formal support in various pocket-friendly ways, to help them achieve similar outcomes to mine – and even better.

2. Video Presentation Based on Tayo Solagbade’s Mind Map for Steve Roller’s “Reap What You Sow: 12 Ideas to Increase Your Harvest of New Clients in 2 to 6 Months”

In line with my vision to help more website/business owners make more successful use of the web for their marketing, I created this Educational Commercial late last year(2015).

Click here to watch the video

Visit http://tayosolagbade.com/sow-reap to download the mind map and read the full explanation

3. Further reading…

Read the articles below, for more about Educational Commercials, Web Marketing Systems, Bartering, and other ideas you may find potentially useful.

a. Educational Commercials Will Boost Your Web Marketing

b. For Web Marketing Success You Need to Tell Compelling Stories [Hint: How Educational Commercials Can Help You]

c. The Thinking Required to Succeed With a Web Marketing System

d. Why You Need A Web Marketing System (WMS) – Part 1 of 3

e. Why You Need a Web Marketing System (WMS) – Part 2 of 3

f. Why You Need a Web Marketing System (WMS) – Part 3 of 3

g. Use Your Custom Web Marketing System Correctly (Hint: What NOT to Do If You Want to Attract Profitable Buyers)

h. Problem Solving Content, NOT Domain Names, Determine Web Marketing Success

i. Back Good Quality Website Content With Delivery of Value Promised, to Achieve Web Marketing Success

j. No. 211: The Key to Sales and Marketing Success

k. The Best Way to Make Money (True Story)

l. No. 211: The Key to Sales and Marketing Success

m. Property Buyers Don’t Use Facebook (?)

n. What You Need to Achieve Web Marketing Success (4 Tips)

o. Response Generating Content Creation Support for Website and Blog Owners Who Want Quality Content – FAST!

p. Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

q. A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name

r. [PODCAST] Making Money With Your Online Presence to Cover Your Annual Website Renewal Payments: Part 1 – Don’t Serve Prospects At the Expense of Your Profits [You Are a Marketer First & An Expert Second]

s. No. 181: To Achieve Selling Success, Always Have Products You Can “Gift” Away

t. No. 175: Why Speakers Who Barter Products and Services Will Make More Money

u. Dealing With Stereotypes and Innuendoes (True Story of a Nigerian Location Independent Multipreneur) | SD Nuggets™

v. No. 180: 3 Key Strategies for Making Clients Want to Hear From You

w. Why I Relocated from Nigeria to Benin Republic (Hint: A “Poor” Country Where Even Poor People Live Well!)

x. Tayo, What Happened to

SpontaneousDevelopmentDotCom ?

y. How YOU CAN Browse CHEAPLY On Your PC or Laptop Without Using A “Modem”!

z. No. 144: Use Mental Abilities to Solve Your Physical Problems

If you need help making use of any of the ideas discussed in this piece, and/or want to connect with me regarding my proposal of a Joint Venture partnership as outlined above, click here to send me a message.

SDN Blog™

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