Success in business (or life in general) requires getting others to trust you. Today, people will readily Google your name to find out more about you. Do you have your first name and surname registered as a domain name i.e. www.firstnamesurname.com? This article explains why your success may depend in-part, on doing that – as well as a few other things.

People contemplating connecting with us, can make up their minds in seconds. Some may be so fickle minded that one small hint of inconsistency in your online profile or presence can make them flee – literally speaking.

That’s Why You Need to “Protect and Nurture Your Google/Online Identity”

A few years ago, I wrote an article on the above theme – based on my observations and experiences.

Googl’ing a person’s name can sometimes throw up links leading to profiles or pages of persons bearing the same first and last names as him/her. Maybe it happens with yours?

If you’ve never Google’d your name – try it now. If other people show up with the same name as yours, it may not be a good thing…for YOU.

I have met a number of people who faced this dilemma, in their business.

I’ve been lucky with my own name though. I have never encountered anyone online bearing the same first and surname combination with me.

Since 2006 I’ve done a lot of heavy content publishing that’s helped me gain reasonable name recognition. But even then, whenever I checked – even way beyond page 10 of Google’s results, I never came across a namesake.

That notwithstanding, a few weeks ago, I decided to register www.tayosolagbade.com to cover that loose end.

And that’s why I’m now writing this piece – especially for persons in business who find they have at least one or more online name sakes.

Persons in Paid Employment Can Also Benefit From Doing This

At first, there is a tendency to think that this may be a non-issue for those who are not in business e.g. employees.

I would however argue that you should consider making it an issue.

It is in your best interest, to ensure your employer (current or prospective) has no difficulty picking you out from amongst your namesakes online.

Ambitious career persons in today’s world, actually purchase their own names as domains.

They then point the URL to profiles on free hosting accounts. Some even purchase cheap hosting and build their resume websites on it.

For Business Persons, It Is Especially Imperative

For instance, I strongly believe that as a person in business, you must aim to dominate (at least) page 1 of Google’s results for your name. At least 80% should be all about YOU.

In my considered opinion, that reduces chances of people mistaking a namesake for me.

Publishing good quality content regularly, via an intelligent web marketing system, can help you gradually achieve that.

One quick and reliable way to boost your claim to your name on the web (and search engines take this into serious consideration), is to register your name as a domain.

That way, you alone get to ultimately use that URL. No one else.

Imagine what would happen if a namesake beat you to it, and registered the domain?

People who meet (or hear/read about) you may Google you (this happens a lot!), and click on the URL for your name, only to discover a different person!

How confused do you think they would be?

It could be worse. For instance, some may not even realise the person they’ve found is NOT you.

If that happens, you’d better hope what they see pleases them. Otherwise, you’re done!

The above could happen to a potential client/buyer who remembers your name but is unable to recall the URL for your company correctly.

If Your Namesake Does Something Bad, It Could Cost You Greatly!

Be you entrepreneur or employee, you can be negatively affected if your name sake has a bad reputation online.

Some namesakes may do naughty things, linking negative reports to their names.

In 2010, I actually interacted with a prospective client who had this problem. A namesake of his showed up on page 1 of Google, with screaming news headlines (from BBC and other websites) describing the namesake as a criminal. Same name. Exact same spelling!

Like I told him “Few people will even bother trying to investigate to verify if it’s really you the news story is about!”…that includes potential clients/employees!

Think about it. When BBC reports a thing, most people accept it as God’s truth.

Yes they do! And that’s why it’s best to consolidate your name recognition online via regular quality content publishing in YOUR NAME.

It’s your best form of defence against inadvertent or deliberate negativity.

Final Words: Protect Yourself!

I’ll therefore end by saying, if you do nothing else, register your name as a domain (preferably top level e.g. dot com) ASAP.

But if you really want to be in control of what happens when people do an online search in your name, adopt a custom Web Marketing System. (Email me via tayo at tksola dot com for details of what it entails – or use this contact form).

You will NOT regret doing it.