Tag Archives: Case Study

Case Study – Crop Farmers Make 30% More Money Using Innovative Weather Predicting platform: Interview with Professor Oladimeji I. Oladele [Professor of Agricultural Extension]

What follows below, is a verbatim text transcript of a 3 minute video interview by CTA, with Professor Oladimeji I. Oladele [Professor of Agricultural Extension]

dele-cta-interview

In this video, Prof. Oladele explains how Crop Farmers (in Kenya and Ethiopia) recorded 30% income rise, due to increased crop yields arising from enhanced timeliness of decision making and planning for farm production, which was made possible via use of an innovative World Bank Agro-Weather Technology platform he worked on.

NB: Prof. Oladele was the 2014 most productive researcher at South Africa’s North West University 

Read the full interview narrative below…

The project I’m working on is Improving Farmers Resilience through the provision or the use of Agro-Weather tools.

It’s a project by the World Bank, sponsored by the Bank of Netherlands, and promoted by CTA.

Essentially, farmers have the problem of coping with the variation, in terms of the amount, in terms of the intensity, and the distribution of rainfall.

So, with the use of Agro-Weather tools, we are able to forecast, to know the amount of rainfall, the distribution of the rainfall, as well as the intensity of rainfall.

So this is simulated based on historical data and geo-reference data, to be able to predict what rainfall amount and intensity will be, for farmers to be able to carry out their agronomic practices and decisions within the available window of opportunity for the distribution of rainfall that is available.

This platform will simulate the climatic conditions and then release information to farmers through SMS, through Interactive Voice Response with different codes for farmers to call and get information on how to make decisions on their agronomic practices for the crops.

In Kenya, the project covered Maize, Beans, Sorghum, Coffee and Tea, whereas in Ethiopia it covered Wheat Tevs (?), Chick Peas and Lentils.

So both male and female farmers were included in the project, and then an important stakeholder, which is the input dealers are brought on board, because the information that is provided by the platform does not necessarily translate to utility.

But the farmers are monitored, and the use of the information is actually confirmed, by our ground staff monitoring the use of the advisory services that are provided.

So in this way, for every stage of production, farmers are able to take advantage of the forecast, to decide and to do what they have to do, in order not to fall outside the available rain period or the rainy days. And they are able to harness the opportunities better.

And we discovered that those who got the information were a lot better off, in terms of yield, in terms of timeliness of operations and the production. And they were able to raise their income by as much as 30%.

And also they are able to be conscious of their environment, in terms of the inputs they use, in order to keep their production very sustainable.

Click here to watch the video.

PS: By way of interest, Prof. Oladele was my co-author for the international agribusiness case sttudy paper I wrote in 2013, under the auspices of CTA.

Useful Example of How True Stories Can be Used for Business Marketing [Case Study: Lemonade Sets New World Record for payment of insurance claims – LinkedIn Pulse Article by Daniel Schreiber – CEO & Co-Founder at Lemonade Inc.]

I absolutely LOVE the way this company’s CEO used a true story about how a client was perfectly served to promote the solutions offered to potential clients.

Low to zero cost street-smart marketing can be used to achieve superior sales leads generation results, compared to many conventional paid marketing and advertising methods. You just need to be willing to think creatively, and diligently reinvent yourself.

Read this company’s true story previewed/linked below, to get a feel for one of many ways this can be done!

How A.I. Jim Broke a World Record Without Breaking a Sweat

His coat was stolen on a sub-zero Saturday night. He hoped it might turn up, but 6 freezing days later Brandon despaired of finding it, and did something no one has ever done: he took out his iPhone 7 and set a world record.

It was December 23rd at 5:43pm when he entered the details of his Canada Goose Langford Parka in his Lemonade app: it had cost $979, and was bought at Saks Fifth Avenue. Sending a 140-character-tweet would have required more taps.

He then spoke into the camera and described what happened (that took 61 seconds) and at 5:49 and 7 seconds he hit ‘Submit’.

Continue reading…

https://www.linkedin.com/pulse/lemonade-sets-new-world-record-daniel-schreiber?trk=hp-feed-article-title-channel-add

[Tutorial 03] Navigating within Spreadsheets + Manipulating Tabulated Data Using VBA Code: Case Study

Below are excerpts from explanatory notes I posted in an example workbook for Tutorial 03 on Navigating within Spreadsheets + Manipulating Tabulated Data Using VBA Code  – under the them: use of NAMED RANGES in MS Excel for Super Spreadsheet Optimisation and Automation | www.excelheaven.biz

This time around, in addition to going further to show a more advanced use of range names in a complex formula, I also show how to use them in VBA code to manipulate large spreadsheet data ranges at once.

This range (D9: D503) is named “nfItemsSold”. I’ve hidden rows 40 to 503 to fit the table into the print-ready format for this tutorial. To display the full table, click on the row header labeled 39 and drag two or more steps downwards to highlight row header labeled 504 or higher, then right-click and cilick UNHIDE on the shortcut menu that appears. Th efull table will be displayed. Note that clicking ANY of the ERASE buttons above will cause ALL entries in the entrie table length to be erased, regardless of whether the rows are hidden or not

xlh03-tutorial16hoct2016

Below: Note how the autocomplete feature is activated as soon as I type the period after the range name definition. In other words, Excel recognises this defined name as an object and readily supplied “properties” for me to choose from. I choose “C learContents” which achieves the effect of erasing the contents of the specified range.

erase-code1

 

erase-code2

I added the last 2 VBA subroutines to enable you see the ERASE code working while the table is fully displayed and also while part of it is hidden. You will find this kind of functiona;ity useful in handling  large spreadsheets.

 

TIP: In addition to the notes and screenshots shown here, my Excel Heaven club members receive the example workbooks with unprotected cells and code modules, so they can study them and modify to test their own ideas. Click here to request a copy for your own use.

PII 028 [Case Study]: Using Excel-VB Automation for Smart Hospital Records Management (Featuring: A Custom app built for a Lagos based Medical Clinic)

This week’s Performance Improvement Ideas (PII) newsletter features an article from my archives.

It discusses one of several scenarios for potential application of custom Excel-VB programming as a low cost, user-friendly means to effective and efficient data handling and report generation in Patients Records Management for Hospitals/Clinics or Medical Centres.

At the end, I append a link to a PDF White Paper I published based on a research paper an old client engaged me to write in 2007, on development of a low cost networkable Hospital Management Information System (HMIS)™ for a South Western state in Nigeria.

The thinking advocated in this piece, can be successfully applied in a wide variety of situations. If you need help adapting them to suit your peculiar needs, get in touch with me using this form.

 

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Tayo Solagbade's Performance Improvement IDEAS(PI Squared) Newsletter

Tayo Solagbade’s
Performance Improvement
IDEAS
(PI Squared) Newsletter

Monday 22nd August 2016

Logo - Tayo Solagbade's Self-Development Academy


NB: This PI Squared newsletter will be published weekly, on Mondays, in place of the Speaking/Web Marketing IDEAS newsletter, starting from today – 15th February 2016.
I’m reinventing my Monday newsletter content and theme, to accommodate my vision of serving the growing audience of serious minded individuals and organizations reaching out to me, with information, education. news and research findings designed to help them do what they do better.

**********

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

PII 028 [Case Study]: Using Excel-VB Automation for Smart Hospital Records Management (Featuring: A Custom app built for a Lagos based Medical Clinic)

This week’s Performance Improvement Ideas (PII) newsletter features an article from my archives.

It discusses one of several scenarios for potential application of custom Excel-VB programming as a low cost, user-friendly means to effective and efficient data handling and report generation in Patients Records Management for Hospitals/Clinics or Medical Centres.

At the end, I append a link to a PDF White Paper I published based on a research paper an old client engaged me to write in 2007, on development of a low cost networkable Hospital Management Information System (HMIS)™ for a South Western state in Nigeria.

The thinking advocated in this piece, can be successfully applied in a wide variety of situations. If you need help adapting them to suit your peculiar needs, get in touch with me using this form.

The Typical Situation:

A patient comes in complaining of a fever. Nurse asks for her “card number”. Patient replies that she can’t remember. Nurse takes patient’s name, and begins sifting through shelf on which patient’s cards are filed.

Shortly after, nurse asks: “when last did you come for treatment?”. Patient replies: “I’m not sure – I think it was May this year”, then she adds “Please nurse – hurry!”. The nurse replies: “Sorry, but I need to find your case file…etc” Eventually, the case note is found, the patient attended to/treated and leaves.

The Problem:

This is a common experience for many people in most – if – not all – medical centres/hospitals across Nigeria. Sometimes the time lapse between when a patient arrives and when their “records cards” are successfully retrieved for the Doctor’s attention can be quite long. Such avoidable delays can cause great frustration or even worsen the patient’s health problem.

The Viable Alternative:

A computer pre-installed with Microsoft Excel (and the rest of the MS Office Suite) is easily acquired today.

Using MS Excel, a simple, yet extremely functional Custom Automated Excel Spreadsheet application can be developed. The application will run in MS Excel, so you would not need to incur any additional costs via purchase of some prohibitively priced off-the-shelf app, which may not be easily modified to suit unique needs of some facilities.

The custom Excel-VB app would be easy for anyone (nurse, doctor, clerk etc) to use in posting patient records into a database – daily, weekly etc.

Nurses/Doctors/Clerks etc can then simply type in the surname (sometimes the first few letters) of a patient’s name into a special dialog box prompt to have the patient’s full name appear. Then s/he would click on it (or select the name from a drop down menu) to have the patient’s personal information and medical history displayed – within seconds!

Below: Screenshot of the data entry interface, with floating navigation menu for a custom MS Excel-VB driven app I built for an Lagos-Nigeria based client clinic in March 2009.

Screenshot of the data entry interface, with floating navigation menu for a custom MS Excel-VB driven app I built for an Lagos-Nigeria based client clinic in March 2009 - click to view larger image

Click here to request details about the above shown app.

A lot more is possible with MS Excel-VB automation…

Templates for periodic reviews of (weekly etc) of cases treated, emergencies, patients referrals etc, could be auto-generated by such an app. Charts comparing different ailments treated weekly/monthly, numbers of patients and other trending could be generated on screen and/or ready-to-print on paper.

Even better, the application could be made accessible from ANY computer connected to the hospital/clinic/medical centre’s computer intranet – if one exists. That way, multiple users would be able to access it.

The above are real life examples of possible ways in which custom Excel-VB driven apps can be used, that I have successfully implemented in various organizations over the past 2 decades.

Final Words: Anyone Can Do It!

The best part is that a custom Excel-VB app can be developed by ANYONE in the team, if s/he has the needed time and training (e.g. you, as the owner or your employee).

However, if competent in-house expertise does not exist, you can hire an external developer to build the app, and/or train someone within the organization to develop custom apps in-house. The latter option is likely to result in savings of money and time especially, over the long term.

If you’d like an app built for your medical centre/hospital/clinic, and/or need training on custom Excel-VB automation to build or maintain such an app, I can help you.

Click here to tell me what you need help with.

Related Article/Publications:

  1. SDAc’s Microsoft Excel Heaven™ Visual Basic Automation Club & COMPETITION [Watch the Full Video Narration of 9 Page Slideshow – by Tayo K. Solagbade]
  2. White Paper (PDF), Blueprint for a Low Cost Automated Spreadsheet Hospital Management Information System (HMIS)™White Paper ebook cover - Blueprint for a Low Cost Automated Spreadsheet Hospital Management Information System (HMIS)™

    SDN Blog™

    New posts from last week*

    Monday:

    [Tuesday]:

    [Wednesday]:

    [Thursday]:

    N/A

    [Friday]:

    N/A

    [Saturday]:

    Protect Yourself from Macro Viruses [Potential Dangers of Enabling Macros in Excel-VB Workbooks From Unfamiliar Sources]

    [Sunday]:

    Protected: THE FARM CEO (Issue 58): Water Efficient Maize for Africa (WEMA), Investing in the future of African women farmers, How to keep African agriculture improving

Tayo K. Solagbade*

Self-Development/Performance Improvement Specialist

*Best Practice Farm Business Support Specialist & Founder of the MS Excel Heaven Visual Basic Automation Club and Competition

Mobile: +234-803-302-1263 (in Nigeria) or +229-66-122-136 (in Benin Republic)

http://www.tayosolagbade.com

Tayo K. Solagbade is a Location Independent Performance Improvement

Specialist and Multipreneur (i.e. a highly versatile/multi-skilled entrepreneur), with a bias for delivering Best Practice solutions to Farm Businesses and others.

Since 2002, he has earned multiple streams of income providing individuals and organizations with personal development training and coaching, custom MS Excel-VB solutions, web marketing systems/web hosting, freelance writing services, and best practice extension support services (for farm business owners).

Tayo is the author of the Self-Development (SD) Bible™ and the popular Livestock Feed Formulation Handbook. He is also the developer of its accompanying Excel-VB driven Ration Formulator™ and the Poultry Farm Manager™ software.

He has delivered talks/papers to audiences in various groups and organizations, including the Centre for Management Development, University of Lagos, Christ Baptist Church, Volunteer Corps, Tantalisers Fast Foods and others.

In May 2012 he was the Guest Speaker at the Centre for Entrepreneurship Development’s Annual Semester Entrepreneurial Lecture at Yaba College of Technology in Lagos.

On 1st April 2013, Tayo (who reads, write and speaks the French language) relocated to Cotonou, Benin Republic to begin slowly traveling across the West African region.

His key purpose is to deliver talks, seminars and workshops on his key areas of focus and interest to interested audiences (Email tayo at tksola dot com for details).

In a previous life, before leaving to become self-employed, Tayo served for seven years (October 1994 to December 2001) as a high performing manager in Guinness Nigeria. He rose from Shift Brewer to Training & Technical Development Manager, and later acted in senior roles as Production Manager and Technical Manager.

In addition to constantly challenging the status quo and influencing positive work changes, he built a reputation for using self-taught spreadsheet programming skills (starting with Lotus 1-2-3, and later moving to Excel Visual Basic) – in his spare time – to develop Automated Spreadsheet Applications to computerize manual report generation processes in the departments he worked. Over four(4) of his applications were adopted for brewery level reporting.

Tayo holds a B.Sc degree in Agricultural Extension Services from the University of Ibadan, Nigeria, having graduated top of his class – with Second Class Upper Division honors – in 1992. He is an Associate Member of the UK Institute & Guild of Brewing, a 1997 National Finalist of the Nigerian Institute of Management’s(NIM) Young Managers’ competition, a Certified Psychometric Test Administrator for Psytech UK, innovator of Spontaneous Coaching for Self-Development™ (SCfS-D™), and Founder of the Self-Development Academy (SDAc).

When he’s not amazing clients with his superhuman skills (wink), Tayo works as the creative force behind his Daily Self-Development Nuggets blog – on which he also publishes The Farm CEO Weekly Newspaper (sent via email to paid subscribers) and his Weekly Performance Improvement IDEAS newsletter.

You can connect with him on Twitter @tksola.com and Facebook.

Visit Tayo Solagbade Dot Com, to download over over 10 performance improvement resources to boost your personal and work related productivity.

====
[IMPORTANT NOTE:====

On 4th May 2014, Tayo’s 9 year old domain (Spontaneousdevelopment dot com), which hosted his website, was taken over by Aplus.net.

Within a few days however, Tayo used his advanced self-taught web development skills to build a SUPERIOR “reincarnation” of it the website http://www.tayosolagbade.com.

But updates are still ongoing to URLs bearing the old domain name in most of the over 1,000 web pages, and blog posts

he’s published.

If you experience any difficulties finding a page or document, email Tayo at tksola dot com.

Click “Tayo, What Happened to

SpontaneousDevelopmentDotCom ?” to read a detailed narrative about how the above event occurred :-))

Here’s an article Tayo wrote, to inspire others to defy adversity, and bounce back to even greater reckoning at what they do EVERY time:

Succeed by Emerging from Adversity Like a Phoenix

(TayoSolagbade.com launches extra Hosting plan with FREE Web Marketing!)

And he wrote the one below, to explain why losing a domain name, no matter how old, NO LONGER determines your online success or otherwise:

A Proven Strategy to Find Profitable Buyers Regardless of Your Domain Name
==================

View Tayo Solagbade's video tutorials and demonstrations on Facebook Productivity Tips, Web Marketing, and for his Custom MS Excel-VB driven software applicationsJoin the SD Nuggets community on Facebook.comConnect with Tayo on Twitter.comConnect with Tayo on Google PlusConnect with Tayo on LinkedIn.com

Home |About | Contact | SD Nuggets™ | Speaking/Web Marketing IDEAS | Web Marketing Systems | Freelance Writing | MS Excel® Heaven™ | Cost-Saving Farm Biz Ideas

Developing Positive Income Earning Competence In Nigeria Is The Key to Eliminating Corruption Amongst Nigerians [Case Study: Aljazeera “Africa Investigates” video report titled “Nigeria’s Baby Farmers”]

If you have not yet watched the Aljazeera “Africa Investigates” video report titled “Nigeria’s Baby Farmers”, starring Ghana’s famous under cover journalist – Anas – and Rosemary an investigative journalist from Nigeria, then click here to watch it now. The revelations of the sickening yet vibrant trade in babies, actively engaged in by hospitals and clinics, in connivance with the country’s infamous baby factories, are simply heart breaking.

However, for me, this video report further reinforces my belief that equipping as many members of society as possible with competent income earning capabilities, is a critical requirement, if they are to stand a chance of resisting financial pressures in their lives.

And that is the problem we face in Nigeria today.

What we see today – represented in the above mentioned video – is the irrefutable evidence of the fact that:

1. Many Nigerians lack the income earning competence to stay away from crooked ways of making money.

2. And for some who possess skills adequate to earn income for themselves, they engage in naughty corner cutting due a lack self-confidence!

They do not believe enough in the abilities they possess, to focus on using them to earn a living. This is often coupled with wrong – even warped – values they grow up having, from observing others who are misbehaving in society, without getting punished for it.

3. On top of all that, there is the reckless greed and need to own and spend, which drives many in Nigeria, due to the showy culture we have.

(Almost) everybody wants to keep up with the others who seem to be doing well. So, people live desperate lives going out of their way to get more money to outdo one another – even if they have to do dishonest and criminal things!

That’s why when someone proposes a dishonest or criminal/illegal way to earn extra income almost without having to lift a finger, they readily go for it!

The above are just a few of the reasons I vowed LONG ago, to invest all of myself in PREPARING my own kids to arrive adulthood VERY differently from me, and most others I’ve seen.

This was especially after I found myself enduring serious hardships – despite my demonstrable competence – at the hands of those who chose to be crooked, as I went about my affairs as a young adult.

I saw and experienced it in paid employment. But that was mild, compared to what I later saw and experienced at the hands of MANY, after I quit my job to become self-employed.

The sad thing is that it has progressively worsened, with seemingly no sign of improvement in sight – at least not in the near future.

So, I’ve been practicing what I preached in an article I first e-published on 31st July 2003 via www.spontaneousdevelopment.com titled “Pre-Marital Sex Amongst Teenagers – A PROPOSED SOLUTION

But contrary to what the title suggests, the ideas I shared in that article actually apply to everyone.

If every member of society is helped to develop the needed competencies to overcome the socio-pyschological pressures mentioned above, they will be less willing to engage in naughty acts.

The foundation that needs to be laid is that of income earning competence.

Without it, nothing else can work. I’ve been practicing what I preach with my own kids and in my own circle of influence with other adults and youths.

It is why I have been helping EACH of my kids develop his/her passion into a micro business that generates income. I’ve shared many stories of the progress they are making in past articles on this blog.

But that’s been mainly with regard my 3 boys, supported by their 2 younger sisters.

In the last month or so, I’ve been especially excited to be working directly, and closely, with my 10 and 7 year old daughters to launch their Cookies baking project using our family’s trademark No-Oven Charcoal Stove baking system.

Two weeks ago, they made their first batch of cookies and sold N110’s worth at an event they attended with cousins and friends. Then last week, they made Chin-Chin as well as Cookies – and made another sale, with the buyer asking for a pack of 10 chin chin sachets.

Just this morning, I joined them, along with their brothers, to bake home made bread – using a French chef’s recipe we saw on Youtube – and it tasted great.

Then they went out to give taste samples to their grand parents and customers. When they returned, my 10 year old daughter came up to me and asked when I would be printing the labels for the packs, as I promised. I assured her I would.

On one night we’d gone out, she’d asked if we could market her products to people working in offices and I’d told her “Of course”. I could see from the look in her eyes that she had tasted blood. And her questions showed that she was hungry to do more.

Their Facebook page (Temi and Oluoma’s No-Oven Charcoal Stove Cookies) tells their story in photos and words, and at some point, videos will appear.

Indeed, we’re already creating home study demonstration videos that interested persons can buy to learn how to make the same products on their own, using our low cost techniques.

Once a person discovers a passion that makes him/her willing to do what it takes to get the results s/he wants, in a way that is adequately financially rewarding , s/he becomes self-driven and MUCH more difficult to distract.

This is my purpose with my kids.

And I believe it is the kind of purpose other parents should have for raising theirs as well.

As for the government, they need to create programmes that encourage and encourage people to become micro-entrepreneurs – even as they hold on to day jobs.

That way, they will be sure of augmenting whatever salaried income they earn, in a way that prepares them to deal with unexpected financial challenges, as well as the inevitability of retirement, or forced exit from paid employment.

It is my considered opinion that the above is the most viable way to get most people to stop looking for short-cuts in life.

 

Choosing The Right Role Models for Success Achievement – What to Look For [Case Study: 21 year old Ibadan-based Nigerian freelance writer/blogger, who earns thousands of dollars writing for international clients AND also makes money from a Catfish Farm Business he started 1 year ago!]

Quick Take Away

As far as I’m concerned, due to the TRULY international dimension of the success he enjoys as a freelance writer/blogger, earning steady income in thousands of dollars by CREATING 100% original value adding content for high profile and discerning international clients, coupled with his successful investment of his earnings to start-up an offline cash-flow generating catfish farming business) 21 year old Ibadan based Bamidele Onibalusi is Nigeria’s NUMBER 1 blogger

That’s why he is the blogging role model I will continue to recommend to my kids, ahead of ANY others. Period.

In case you don’t know him, here are some of the grass to grace achievements already earned between the ages of 16 to 21, by this (fatherless-former-teen-startup) blogger who gained Internet fame for his prolific Guest Blogging:

1. Featured in publications on and off the web:Forbes.com, Digital Journal, Millionaire Magazine Italy, Huffingtonpost.com, The Nations Newspaper, Nigerian Tribune and The Guardian Newspaper.

Screenshot - huffington post article about Bamidele Onibalusi

2. Contributed to top websites like: Business Insider, ReadWrite, Under30CEO, Naij.com.

3. Featured in and/or contributed to internationally published books like: The Writers Market 2014, Engagement from Scratch (2011), 2 Billion Under 20.

4. Took a one year break from writing to invest some of the money from his freelance writing into owning an offline (Catfish Farming) business – and now publishes educational articles (and videos) on Catfish Farming for others in the business and those aspiring.

5. Runs a blog to help writers, that is visited daily by thousands of SERIOUS minded writers/bloggers from across the world (and also publishes a newsletter received by over 10,000 subscribers (including yours truly) – in addition to providing PAID writing coaching for aspiring writers/blogging).

Screenshot - Tayo Solagbade's GMAIL inbox showing newsletters broadcasts recived from Bamidele Onibalusi

Those were the highlights….:-)

Now read the rest of my argument/thoughts below…

Apart from article marketing which attracts buyers for my Custom Excel-VB Farm Business Support software and books, I also get paid to ghost-write for clients (I currently have 2 such projects in hand). That’s something I’m now coaching my older kids to do based on their talents and passions.

In this regard, I’m looking for role models – beyond myself – for my kids.

By this I mean AUTHENTIC achievers whose successes are not only EXPLAINABLE and VERIFIABLE, but also REPEATABLE and REPRODUCIBLE by anyone who follows guidance they (such achievers) offer.

These are successful people who readily offer information, education, ideas, tips and even coaching/training on HOW to do what they have done – and possibly do better.

The challenge in identifying role models like the above, is that so much “noise” is out here about “blogging”, “bloggers” and those “making it” amongst them – especially in the Nigerian space!!!

For the uninitiated, the “noise” can make it difficult to choose right.

Thankfully, for me, no such problem exists: I know exactly what to look for, to choose right!

In the rest of this article, I offer ideas to help interested persons accurately identify the right role models.

My (never ending) search for such role models to complement my efforts towards coaching my kids, has led me to VARIOUS places locally…and internationally, offline as well as on the web.

Regarding the international aspect, where I have since recorded the greatest successes in my searches, it’s all thanks to the Internet:

I struggled to find AUTHENTIC role models that could be reliably emulated locally. So I turned my attention to the web and voila: I found more than I’d dreamed possible!

The best part was that virtually all of those I found online had useful resources (often in form of write-ups and books) that I could have at no cost. That wonderful opportunity was one that I embraced and it helped me grow my business in various ways.

I’ve since paid tribute to some of those mentors in this article titled: Paying Tribute To 5 Experts Who Made Me and more recently in this article about Patrick Meninga, whose blogging strategy I adopted to find success: 10 Valuable Lessons I Learnt About Blogging for Passive Income, from Yaro Starak’s 60 Minute Podcast Interview with Patrick Meninga.

It is instructive to note however, that since most of my adopted role models were in foreign countries (mostly the USA, Canada etc), I was not able to directly transplant what I learned from them for use locally…

I tried to do that several times, but failed woefully each time.

Eventually, the hardships I faced as a result of my failures FORCED me to do more creative thinking in the use of what I’d learned, till I successfully developed adaptations based on a BLEND of all I’d learned, to meet my unique needs.

The above process enabled me begin to build my success to what I now enjoy today. And that experience is what’s guiding me now in the choice of role models to point my kids to!

Today, I’m giving my kids Personal Achievement Coaching to identify and choose role models whose success stories they can VERIFY. In other words, they are being taught how to identify achievers with traceable roots…and NOT overnight successes whose only testimony is what THEY say…!

I seek for my kids authentic successes through whom they can learn how to succeed with honesty and integrity. These would be potential mentors who also LIVE their lives – publicly and more importantly privately – in a manner that reflects the values they publicly claim to uphold.

In addition, I want my kids to look for role models that enjoy the HEALTHY respect and recognition of their peers or counterparts INTERNATIONALLY – evidence of which would be seen by way of MENTIONS they get in relevant high profile circles!

That is what I seek for my kids, and I’ve told them NEVER to settle for anything less.

Every day, I strive to make myself FIT the above description of role models they are to seek…

At the risk of sounding immodest, I’d say I’m not doing badly on that front, for a guy who’d had to climb back up from repeated setbacks and failure in business for YEARS while carrying the load of a wife and kids.

 

Having lived with me all their lives, during the times when I struggled to provide for them (to the point that relatives had to bail me out repeatedly), they KNOW I’ve overcome countless odds to establish my brand.

[Hint: Most people fail to realize it’s easier – MUCH easier(!) – to deal with failure, and grow your success, when you’re single/unmarried and especially if you have few or no dependents to feed or spend the income you earn on. I intend to write a book on that!]

Today, my children  are aware that I enjoy growing high profile international recognition within and outside Africa for what I do. We often talk about how I am increasingly getting opportunities to rub shoulders with some of the best known minds in my fields of professional occupation and interest.

But it’s not just recognition….

On a progressive basis, my work now earns me income in multiple currencies, without my needing to travel. Indeed over 80% of income I earn today is via passive channels for products I create(d) and sell online to buyers within and outside Africa.

I’m now preparing my kids to learn how to do – but with special focus on discovering THEIR own natural God-given talents, passions and abilities.

The objective is for them to leverage those strengths to become competent to function independently in society while still in school-age.

Why make them start earning income that early?

Because today’s world requires kids to be better prepared to meet the challenges it presents.

Fewer job opportunities are a reality more and more school leavers will face. Kids who get the kind of preparation I refer to – especially one based on identifying and emulating the right role models – will stand a much better chance of succeeding – and excelling.

For my kids, the ethos in their “coaching” program is therefore self-employment…

Seeking long term or career paid employment will simply NOT be a priority for them, and will only be considered as a temporary stepping stone to owning their own businesses.

Today, countless opportunities exist for young people to own their own businesses without giving up formal schooling. Especially when PC and Internet technology is involved.

Regarding the above, about 4 years ago, I found a wonderful young Nigerian making waves internationally as a Freelance Writer/Blogger that I told my kids is a worthy role model for them.

Screenshot - Bamidele Onibalusi - Google results page on his freelance writing service

I actually discovered him while on a blog owned by an American Writing Coach familiar with his work. My attention was piqued when his credentials were being raved about this group of high profile freelance writing experts.

Especially because they said he was a Nigerian living in Nigeria and just 17years old but already earning over $5,000 USD monthly, serving international clients in Asia, America etc!

Today, he is 21 years old…and now owns a large catfish farm, which he personally runs with hired hands. He started it by taking a one year break from writing to learn about, and invest some of the money from his freelance writing business into owning a Catfish Farming business.

Photo - Bamidele Onibalusi - holding a large catfish: Today, he is 21 years old, and now owns a large catfish farm, which he personally runs with hired hands

Imagine that?

Such a wise head on his young shoulders.

Robert Kiyosaki advises making your money work for you – and he stresses that Cash Flow Generating Assets (e.g. businesses) are a proven means to achieving that.

This chap learned enough to know that it was better to sink the money from his online writing business, into a lucrative offline venture like catfish farming, to boost his cash flow generation – rather than spending directly from his writing business’ earnings.

But that’s not all he’s done. Remember I said that authentic achievers always display a readiness to share what they know with others?

Well, just as he has done for years, writing educational articles for other writers to learn from, this young man is already writing articles with a similar focus, for other farm business owners and those aspiring, to learn from!

Apart from articles, he’s also creating video tutorials freely available on his Youtube channel.

Screenshot - Bamidele Onibalusi - Google results page on his articles for other farm business owners and those aspiring!

See what I mean when I say he’s an authentic role model?

In case you wonder how he began, get this: He is not the only one who knows or tells his story.

I have read articles about him written by others within and outside Nigeria/Africa (some are top names in international blogging!) which provide details about how he began in his early teens – after losing his Dad, and having to drop out of school.

Google the name “Bamidele Onibalusi” and begin reading to discover the authentic success story of a Nigerian living in Nigeria’s Ibadan City, who over 5 years ago made himself a globally recognized authority in Freelance Writing and Blogging – without any money or connections of any sort.

This young man is an excellent example of the kinds of people we should encourage our kids to adopt as role models – especially towards achieving financial success using just PC and Internet Technology.

In case you missed it. Oni (as most people call him online) built his brand to what it is today, from his early teens, by working thousands of hours in those formative years, under harsh living conditions with a mother struggling to feed him and 4 other siblings.

Today he’s pursuing university education without stress  – but ONLY because he used the web to find financial success to return to school. At his age (21), I was in my 4th years, and got money for my undergraduate studies from my parents, since I had NEVER worked for a single day’s pay in my life!

 

The Yoruba’s have a saying: Ki a ro idi mo aso, tabi ki a ro aso mo idi. Ki idi sa ma pa ofo”

Literal Translation: It does not matter if you tie your bottom around your wrapper or tie your wrapper around your bottom – as long as your bottom is not exposed”

Contextual Translation: Whether you complete your formal education early on in life, or you do so a little later, what matters is that you find a way (income-wise) to get it done.

The moral: Since one needs money on a regular basis to pursue formal education in most societies, you’ll get kicked out of school anyway if you want to continue schooling but cannot pay your fees.

That’s why it sometimes makes practical sense (or circumstances could force you, like the passing away of Oni’s rich dad did) to take a break from school to develop the needed income earning competence to enable you meet the requirements for completing any formal schooling you want.

The above is why I advocate that Personal Achievement Education is a better way to go compared to conventional/formal education.

Wonder what the difference is? Watch out for my new book on due to be published soon.

But briefly, Personal Achievement Education (PAE) is what Oni literally empowered himself with. And countless others who rose from grass to grace did the same thing in different parts of the world, to achieve their successes.

PAE is superior because it incorporates Academic Education while exposing learners to information, ideas, opportunities, and experiences designed to enable them identify and develop their real world relevant income-earning talents/abilities/passions to support themselves through life.

PAE is what I’m giving my kids now, and like I’ve told those who’ve raised issues with my approach, especially relatives, the results they get will demonstrate to MANY parents that it’s the BEST way to go, in this 21st century and beyond.

A WORD  OF ADVICE: No matter how old you think you are, or how much you think you know about Freelance Writing or Blogging, stay open to LEARNING from others…even if they are DECADES younger than you are!!

In my case, within days of discovering Oni’s YoungPrePro.com (now www.writersincharge.com) a few years back, I wasted no time in subscribing to his newsletter (using an email forwarder I setup via my tksola dot com domain to my GMAIL box for my first son), so as to see possible learnings I could pick up, to boost my efforts to win freelance writing clients, and also to coach my kids.

By way of interest, I knew I was 20 years older than him, but my attitude to life has always been to learn from even a 1 year old…if it helps me. Many Africans struggle to scale this mental hurdle and it hurts them!

Accepting to learn from a younger person does not mean you’re inferior to him/her. It simply means you have enough self-esteem to NOT feel inadequate acknowledging that others may know things in certain areas, that you need to learn!

I soon began sharing Oni’s emails with my first son (who had not long before that time just completed a 6 month weekend practical manual typewriting course).

Unfortunately, despite my best efforts, I was unsuccessful in using most of the ideas I got from reading Oni’s blog to get hired to write.

Try as I could, I was unable to get even one Guest Posting opportunity (maybe I did not try hard/long enough)…

But I knew that was not Oni’s fault. I knew it was not that Oni’s tips were not useful.

Instead, my analytical thinking helped me discern what the likely problem was…

My primary target market (farm business) and audience (farm CEOs), coupled with my multidisciplinary profile makes me a fairly unusual case…and that’s why a more flexible approach to blogging (like the one I learnt by studying Patrick Meninga’s model) was eventually what helped me achieve my goals in blogging.

Patrick's post about me - My multidisciplinary style makes me a fairly unusual case...and that's why Patrick Meninga's approach to blogging was eventually what helped me achieve my goals in blogging. My comment on Patrick's post about me - My multidisciplinary style makes me a fairly unusual case...and that's why Patrick Meninga's approach to blogging was eventually what helped me achieve my goals in blogging.

In line with Patrick’s advice, I focused on writing on this blog DAILY, and to use multiple content syndication tools to propagate it to as many channels as possible, to boost my marketing reach and impact.

That strategy has since worked perfectly for me – leading to more sales leads (for my custom f software, information products and ghost-writing services) being generated via Google’s results pages and other channels.

Screenshot - Patrick Meninga's email reply to me about the transcript I created of his 1 Hour Podcast Interview with Yaro Starak

Screenshot - Patrick Meninga's email  to me after posting on his blog about the transcript I created of his 1 Hour Podcast Interview with Yaro Starak

For instance, I currently have 2 Ghost-writing projects in hand (one for a UK based client, and the other for an Abuja based Farm CEO client) – both came from clients I have NEVER met in the flesh.

And that’s apart from passive income I regularly earn from sales of my products – to online buyers..

No matter how you look at it, even if it did not get me hired in the conventional way, my exposure to Oni’s work at least indirectly benefited me…and I know a lot more about blogging as a result…!

As you can imagine, I’m determined to make sure my kids learn from him as well.

Sadly, so many older persons in this part of the world let their egos and concerns about being “older” than another person (e.g they’ll think and even say “s/he is a small boy or girl”) stop them from learning from – or at least being positively influenced by – those who can help them…

My advice: If you want to get ahead in life, DROP that retrogressive mind set, or you’ll have yourself to blame!

RELATED ARTICLE:

You Can’t Establish Expert Authority with Money

 

How to Attract Farm Customers Online (Case Study: A Farm CEO’s Interesting Facebook Post on Human Salmonella Outbreaks Resulting from Backyard Poultry Practice)

I recently stumbled on a facebook page run by a Farm CEO, that offered an interesting perspective in a piece about recent Human (yes HUMAN!) Salmonella outbreaks and their link to backyard poultry practice which is becoming quite common.

I excitedly clicked to read the rest of the piece. Suffice to say that I was NOT disappointed.

It turned out to be a nice piece: both informative and educative. The kind of useful content I would readily recommend to others I identify may need it.

Click here to request the link to the above mentioned Farm CEO’s article on Human Salmonella outbreaks, as it relates to backyard poultry practice.

My interest here is due to the fact that I serve Farm CEOs (e.g. with my Custom Excel-VB Software, Information Products, Web Marketing Support, Learning Events etc)….

What I’ve found over the years is that many of them are yet to understand why I keep telling them they need to use the web for marketing by creating original content like this Farm CEO is doing on his Facebook page!

That was why I was quite pleased to read the article he’d written.

It showed that he was thinking along the lines I’d been advocating i.e. about using information and education to SERVE his/her target audience.

I instantly knew he would be a useful model to showcase towards challenging other Farm CEOs, so they SEE how to do it, and the benefits of doing it.

You see, most people in business, in my part of the world have a habit of focusing on ANNOUNCING the products and services they have for sale.

They believe it’s better to be DIRECT and relentless in telling potential customers to buy. They have little or no interest in serving useful information and education to potential buyers.

Yet doing the latter is a proven, reliable means of winning trust that ultimately converts strangers from prospects or potential buyers, to loyal customers/clients.

The “pushy” sales person (this-is-what-I-sell-buy-now) approach fails to build trust easily in the mind of prospects. Indeed, most potential buyers exposed to it tend to feel harassed by your messages – denying you an opportunity to really get to know what they want.

The above mentioned Farm CEO’s article showed he had the right mind set to win buyers’ trust

But I saw something he needed to do differently. So I sent him a message.

Basically, I loved everything he’d written.

Except the way he’d ended: specifically the final sentence which read thus:

“You can learn more about the signs, symptoms, and treatment of Salmonella infection online.”

By ending that way, he’d short-changed himself in terms of generating potential sales leads.

Here are excerpts from the Facebook message I wrote to him offering tips about how to correct that defect in his copy.

I share them here in the hope that others may find them useful:

====Starts====

Hi,

Just read your piece on Salmonella and found it quite interesting.

<Deleted preamble>

I however have an issue with your final sentence.

=

You can learn more about the signs, symptoms, and treatment of Salmonella infection online.

=

No, don’t do that.

Don’t send your reader away to learn more elsewhere.

You can offer specific links to 3rd party resources, but not too often, and not this early.

It’s better to build credibility in the minds of your readers so as to develop what is called Expert Authority Status.

You started the good job of educating and informing him/her on this subject/theme.

It’s an interesting perspective that most people rarely consider. My thought is that you can continue it as a special educational series. Doing so would make people come back for the latest one!

That process inspires trust that can lead readers to decide to LIKE your page, visit it often, share your content to their networks/tell others and at some point possibly buy from you, and even refer others to do same!

I recommend that rather than tell readers to “learn more online”(which could be anywhere AWAY from you!), your business marketing goal should make you setup your brand so you can end your articles by saying something like:

=

Learn more by visiting our website or blog at www.xyzfarms.com to read other articles – and don’t forget to signup for our weekly newsletter before you leave.

=

That will help you build a growing base of followers and a mailing list of potential buyers.

The foregoing (I.e. generating sales leads) should be your ultimate goal for posting useful write-ups like this, as a profit focused Farm CEO!

Cheers,

Tayo

====Ends====

Final Words

In writing to the owner of the featured page, I mentioned that I would use what I saw him doing on his page as a case study in a new article on how to offer useful content to connect with potential buyers.

That is what I have now done above.

I hope you find it useful.

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1. Develop the Ability to Monetize Your Ideas (True Story)

2. Smart Web Marketing Wins Profitable Farm Business Buyers

3. Problem Solving Content, Not Domain Names, Determine Web Marketing Success (Plus FAQs About My Excel-VB Poultry Farm Manager Software)

4. Back Good Quality Website Content With Delivery of Value Promised, to Achieve Web Marketing Success (Special Offer – Buy my Ration Formulator Software and Get My Poultry Farm Manager Software FREE)

5. What You Need to Achieve Web Marketing Success (4 Tips)