I have written this article to share a number of (hopefully useful) experience based ideas about the massive name recognition building and brand marketing potential that Article Marketing can afford ANYONE who uses it correctly. I have inserted specific examples at various points in this write up mainly to provide details that demonstrate the effectiveness of this method – and NOT to promote or market myself.
Today, I have over 150 articles published online on various subjects/themes via Ezinearticles.com.
One of the benefits this has resulted in, is that more and more people (over 150 unique visitors per day, with over 250 page views) are finding my website via online searches. Now, these numbers are not BIG, but comparing them to what I used to record BEFORE I adopted Article Marketing (and what obtains in my local market), they are impressive.
This growing website traffic has brought new/repeat patronage every now and then for different products and services I offer.
For instance, in January 2011, about 15 persons who had visited my Farm Biz Support website in the past, responded to a special LOW PRICE offer I made (via bulk SMS message I sent to phone numbers they submitted via my website contact form), to purchase the eBook version of my Practical Livestock Feed Formulation Handbook by paying into my bank account from different parts of the country – Abuja, P/Harcourt, Sagamu, Lagos, Ibadan etc.
Indeed, some who had problems finding the appropriate bank branch to pay into, were so determined to get the eBook, that they called and asked if they could send recharge cards of equivalent naira value to pay. I accepted, and two of them sent their payments in form of recharge card pins numbers (to my mobile phone). They got their eBooks in their mail boxes – as promised.
But what is my point here? It’s simple really.
All these people – without exception – went this far to send money to me even though they had NEVER met me, at great risk to themselves.
Question: How could they have known I would not simply take the money without sending them anything? Answer: They took a leap of faith!
But the TRUTH of the matter is that they ONLY found it easy to take that leap of faith because of the articles and other resources they had gone through on my website(s), which had convinced them I was credible enough to be given a try.
That’s what Articles Marketing, and other components of a web marketing system can do for you: help you to BUILD trust and credibility in the minds of your target audience. Never bother yourself about those who say they have no time to read your stuff – quite often, they will NOT be people who need or can benefit from what you offer.
Article Marketing is called a timeless marketing technique, because everything you do to promote yourself in this manner, builds on what you have done before. So, it GROWS over time. And you get to enjoy the results.
Make yourself a recognized expert FASTER. Using Article Marketing, you can make your name (or that of your company) get widely known online – and over time offline (those online will talk about you to others who are not) – through articles you write.
It’s NOT easy work, and sometimes one may not do a good job of it, but with consistent effort over time, you can expect to improve, and by so doing build a good following, that would rub off positively one way or another on you/your business.
My experiences confirm that the foregoing is a very realistic expectation you can nurse, when you start your Article Marketing campaign. Just remember to DILIGENTLY follow the best practice guidelines for using this technique – such as editorial tips provided by the articles submission directory you choose.
On a final note, there is a book titled “Get Slightly Famous” with the subtitle “Become a Celebrity in Your Field and Attract More Business with Less Effort.”
A description of the book states that “The best clients and customers are those who seek you out because they have already heard of you. Get Slightly Famous shows how to build visibility and credibility by positioning yourself as a valuable resource and mini-celebrity within your target market.”
Article Marketing is one VERY powerful instrument that can be used to very cost-effectively achieve EXACTLY what is stated in the above description.