Every now and then I have conversations in which people ask me how I am able to generate such regular enquiries online for my Excel-VB software products, software development service and other solutions I offer – without placing any form of paid adverts in any medium.

My answer is always the same:

Over the past decade, based on careful experience based research, and lots of trial and error, I’ve developed and use (while continuing to tweak for better results) what I call a customizable Web Marketing System (WMS).

After telling them that, I try to illustrate what I mean by sharing true stories about how my WMS has generated quality sales leads for me in the past, with some eventually leading to highly profitable sales.

What I have however found is that very few of those I explain this concept/strategy to really “get it”, and yet they see (or have been on the receiving end – as buyers – of) that same WMS at work!

For many, even though they do not say it, but I sometimes sense they think I’m hiding something or even lying.

One cannot however blame them. This is because what I claim to achieve on such a regular basis sounds more like magic than reality.

After all how many Africa based African experts can claim to make regular 5 to 6 figure income from sales of custom ExcelVB software products, books and other solutions to buyers in and out of Africa via the web – without face to face meetings?!

To help more people “get it” about 2 years ago I created and began using a Mindmap to explain the WMS to prospects and other interested persons.

Later on I added a screenshot demonstration video in which I use the mindmap as a basis for explaining the 9 key components of what I call a WMS.

I share the above details here to illustrate one of many ways I use my creativity to manipulate my WMS to effectively communicate the benefits that my solutions can deliver.

By creating the mindmap and supporting it with a video explanation, I’ve eliminated the need to devote conscious effort, time, energy or indeed money to market my WMS development service to any interested person(s).

Once s/he indicates interest in learning more, I simply request his/her email (and phone number) and then send him/her a generic message, with a personalised introduction.

By the time this happens, I conclude my work is done as far as marketing goes.

All I then need to do is wait.

Yes, waiting is what I do from this point – not chasing and not calling to follow up.

I just wait – patiently, like a hunter, meme (French for “even”) a Ninja!

Why?

Because at that point I know s/he would learn everything else I could have told him/her by listening to me in the video, while studying the mindmap – all of which can happen even while I sleep: talk about putting your marketing on autopilot!

Waiting like I’ve described above is something majority of people who want to sell find very hard to do.

Yet the process of selling is more of a psychological than physical process – and the art of “waiting” is a crucial element.

I am able to wait like that – with confidence and without fear of loss – because my WMS enables me know for a certainty that I’ve done virtually everything needed to convince the prospect to buy.

So if s/he still balks or walks away at this stage it will often not be wise to push or chase him/her.

Instead you simply stay away for a while, and since s/he would have joined your mailing list from the onset of your interactions, in order to connect with you, just let your email newsletter keep working on him/her.

Some prospects I’d long given up on came back 1, 2 even 4 years later to buy from me in this manner I.e because I used my newsletter to stay indirectly in touch, making them NOT feel they were being pressured.

As a result, they took their time to study me and my work enough to convince themselves they really needed my help.

This is why I say it’s better to let people to convince themselvesto buy from you, than it is for you to convince them to do so!

The former results in buyers who are motivated and often willing to pay what you ask – and they tend to be more willing to trust you and accept your guidance as well I.e easy to work with.

The latter can often be the exact opposite of the former.

I don’t know about you, but do NOT like to work with such people, because they tend to be too difficult to satisfy!

Like I tell those who ask all the time, the best marketing systems are those that keep moving the prospect closer to making a buying decision, long after you and the prospect cease communicating or separate.

In other words, the marketing system would be designed to keep him/her focused on the alluring benefits of the solution you offer, offering additional logical insights that ultimately influence the prospect to RETURN to you, often to ask few questions for clarification and ultimately request payment details, or simply pay – depending on how you sell.

I’ve closed countless sales effortlessy with prospects in various countries using this time, effort and cost-saving approach as part of my WMS, and that’s why I recommend it so highly.

Below is an example of an email I sent to an existing client looking to invest in my WMS development service.

Notice the details I provide in it are consistent with the explanation I’ve given above.

If you’re interested in getting copies of the mindmap and video, click here to send me a message.

Dear Alhaji S(name removed for privacy),

Our recent phone and Whatsapp conversations refer.

After listening to your Whatsapp message I decided you may find it useful to view the mindmap and watch the video explanation for what I NOW believe will best suit your company’s needs.

I call it a Web Marketing System or an Effective Online Presence. 
Below is a generic message I send out to explain what it is all about to potential clients.

A. Find attached a mindmap image that shows key components of what I call a customizable Web Marketing System (WMS).

The WMS is what I propose to develop and implement for your company to boost your business marketing reach/impact, measurable over time in terms of:

1. time, effort and money you WILL save 
2. Quality sales leads/enquiries you will generate

B. Find attached a zipped folder containing a video for you to watch offline, in which I explain what the WMS components are about and how they benefit businesses that use them.
INSTRUCTIONS FOR UNZIPPING THE VIDEO FOLDER

Download the attached zipped folder to your desktop and unzip the contents.

2 files will emerge. Double click on the web page file to launch a browser window in which the SWF video file will playback.

Note that if you see THE browser prompt shown in the linked PNG image below, all you need do is simply click “Activate Adobe Flash” (or the equivalent linked text displayed in your browser), and follow the instructions to get the video to display and play.

http://tayosolagbade.com/sdnuggets/wp-content/uploads/2015/10/fbsc-video-tip.png

TIPS FOR WATCHING THE VIDEOS:

To watch the video, YOU MUST (and this is important!) REMOVE or EXTRACT the 2 files in the zipped folder, and place them in the same location on your PC.

Next, double click on the web page file (the one with the browser icon) among the two, to watch the video in your browser. If you get a prompt to activate “Adobe Flash Player” click on the prompt to activate it by following the instructions that appear.

WARNING: If you click on the 2nd SWF file, it WILL NOT play the video.

AND if you click on the files without REMOVING them from inside the zipped folder, you will get an error message. The video will not play.

For the video to play, YOU MUST copy out or EXTRACT both files from inside the zipped folder and place on your PC in the same location, TOGETHER. Then click the one with the browser icon.

Let me know if you need help.

In your service

Tayo